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About this event
IT Partners — l’événement du Channel IT & Tech
IT Partners est un événement 100% business dédié à l’écosystème Channel IT & Tech. Le salon réunit, sur une période courte, l’ensemble des acteurs qui font avancer le marché : exposants, distributeurs, revendeurs et intégrateurs, afin de transformer les échanges en opportunités concrètes.
Dates, lieu et contexte
- Dates : 3–4 février 2027
- Lieu : Paris La Défense Arena
- Ville / Pays : Paris, France
Pourquoi IT Partners est un rendez-vous Channel IT & Tech
IT Partners se positionne comme un point de rencontre pour les leaders du Channel IT et des solutions tech. L’événement repose sur un format pensé pour la relation d’affaires : des rendez-vous, du networking et une atmosphère conviviale, avec l’objectif de favoriser des collaborations durables.
1) Qui participe (BUYERS / ATTENDEES)
D’après le contenu officiel, IT Partners rassemble l’ensemble de l’écosystème Channel IT & Tech autour de plusieurs catégories d’acteurs. Les principaux profils à considérer sont :
- Exposants et partenaires proposant des solutions IT & Tech
- Distributeurs et revendeurs cherchant de nouveaux partenariats et des opportunités commerciales
- Intégrateurs impliqués dans la mise en œuvre de projets
- Visiteurs professionnels orientés “business”, venus pour échanger directement avec des interlocuteurs ciblés
Le salon met en avant des échanges concrets et qualifiés : l’objectif n’est pas uniquement la découverte, mais la discussion autour de projets réels et de partenariats.
2) Où l’événement a lieu + origine géographique des participants
L’événement se déroule à Paris La Défense Arena (Paris, France). Le contenu officiel ne précise pas la répartition géographique exacte des visiteurs (local / national / international). Cependant, IT Partners se présente comme un événement structurant du channel en France, ce qui implique une forte présence d’acteurs français et européens du secteur, avec des échanges orientés marché.
3) Audience reach (Local / National / Global)
Le positionnement de l’événement indique une vocation France et “channel” : le salon se décrit comme un rendez-vous majeur du channel IT en France. Le contenu ne fournit pas de métriques séparant précisément “local / national / global”, ni de proportions par pays. Nous pouvons donc retenir de façon fiable une portée principalement nationale (France), avec une audience de professionnels du channel IT & Tech, potentiellement ouverte à des acteurs au-delà des frontières (sans pourcentage publié).
4) Sample buyer company names (BUYERS ONLY) + websites
Le contenu officiel inclut des témoignages citant des organisations présentes dans l’écosystème (exemples “buyer fit” pour le channel). Ci-dessous, nous listons les entreprises mentionnées dans la page, en privilégiant les profils alignés sur l’IT Channel & Tech. Note : les sites web ne figurent pas dans l’extrait fourni ; les champs “Website” sont donc laissés vides si non disponibles.
| Priority | Company | Website | Best Title to Target | Why This is a Good Buyer Fit |
|---|---|---|---|---|
| 1 | EATON INDUSTRIES FRANCE | IT Channel Marketing Manager / Responsable Marketing Channel | Présence citée dans le contenu officiel via un témoignage orienté marketing channel (MDF, programmes d’accompagnement, nouveautés). | |
| 2 | ENREACH | Head Marketing & Communications / Responsables Marketing Channel | Interlocutrice mentionnée comme “Head Marketing & Communications”, alignée sur la rencontre revendeurs/distributeurs et la création d’opportunités. | |
| 3 | PEDRO SCHOELLER PRINTSERVICE GMBH | Responsable Ventes Export / Business Development Export | Témoignage orienté “audience ciblée” et “échanges qualifiés” pour comprendre les attentes et le pouls du marché. | |
| 4 | IFT BtoB - Fibre des Territoires | Responsable Marketing & Communication | Positionnement fort sur l’efficacité des rendez-vous et la présentation en live des solutions, dans un cadre qualifié et direct. | |
| 5 | FLEX | Responsable Marketing & Communication / Business Development | Le témoignage souligne la dynamique de partenariats et des échanges directs axés sur des solutions audio & digitales. |
5) Job profiles, industries & event type
Event type
- Salon professionnel “business” pour l’IT Channel
- Networking entre partenaires du secteur
- Rendez-vous d’affaires et connexions qualifiées
Job profiles à cibler
Les témoignages et le positionnement de l’événement indiquent des cibles orientées channel, marketing et développement d’affaires. Les profils types à rechercher comprennent :
- IT Channel Marketing Manager / Responsable Marketing Channel
- Head Marketing & Communications
- Responsable Ventes Export / Sales Export / Business Development Export
- Directeurs et responsables commerciaux, marketing et communication
- Responsables “programmes” (MDF, accompagnement marketing) et “outils d’accompagnement” pour le réseau
Industries à considérer (alignées à l’IT Channel & Tech)
- Information Technology & Services
- Computer Software
- Computer & Network Security
- Telecommunications
- Logistics & Supply Chain (selon solutions channel connexes)
- Marketing & Advertising (si approche channel/partenariats)
6) Estimated attendance (expected total footfall)
Le contenu officiel publie des chiffres de performance :
- 6 600 visites
- 25 000 leads générés
- 2 300 rdv programmés
Une estimation “footfall” totale (nombre exact de personnes physiques) n’est pas explicitement fournie dans l’extrait fourni. Le chiffre “visites” est toutefois le meilleur proxy directement mentionné par l’organisation.
7) Key focus areas & buyer engagement
IT Partners met en avant trois piliers :
- Business : les rencontres se transforment en opportunités, avec des connexions entre exposants et visiteurs pour développer l’activité et créer des partenariats.
- Networking : mise en relation de nouveaux partenaires, partage d’expériences et élargissement du réseau, avec des relations qui durent au-delà du salon.
- Convivialité : un cadre propice aux échanges, favorisant des rencontres authentiques et durables.
Le buyer engagement est renforcé par le format orienté rendez-vous d’affaires et par des discussions “face-à-face” autour de nouveautés, de programmes (notamment MDF / marketing) et de projets réels.
8) Client-product fit note (et validation par site client)
Pour recommander “les meilleurs buyers” en fonction du produit du client, nous devons aligner : ce que le client vend (catégorie produit/solution), l’écosystème channel visé, et le type de décisionnaires (marketing channel, ventes export, direction commerciale, etc.).
Le contenu officiel fourni ne contient pas la page produit du client. Merci de partager l’URL du site client afin que nous puissions : (1) identifier les segments et industries les plus compatibles, (2) sélectionner les entreprises “buyer fit” les plus pertinentes, (3) prioriser les titres à cibler pour maximiser la qualité des contacts.
9) Recommandation finale
IT Partners est un événement très aligné avec une stratégie de prospection “Channel IT & Tech”, car il combine : business (opportunités), networking (relations durables) et conversations qualifiées (rendez-vous et échanges concrets autour de projets).
Sur la base des informations officielles disponibles, les cibles prioritaires sont les responsables et décideurs marketing channel, business development, ventes (notamment export si pertinent), et les interlocuteurs liés aux programmes d’accompagnement partenaires (MDF, outils marketing, nouveautés produit).
Data sheet
Event Overview
| Event Name | IT Partners |
| Event Date | 3–4 February 2027 |
| Event Status | Upcoming |
| Venue | Paris La Défense Arena |
| City | Paris |
| State / Region | Île-de-France |
| Country | France |
| Organizer | Official event organizer not explicitly stated in the provided source excerpt |
| Official Event Website | itpartners.fr |
| Event Type | B2B trade show / business networking event for the IT & Tech channel |
| Primary Category | IT & Technology |
| Secondary Applicable Categories | Business Services; Telecommunication; Security & Defense; Logistics & Transportation |
| Audience Reach | National with selective international channel participation |
| Estimated Attendance / Expected Footfall | 6,600 visits stated on the official website; attendance figure not publicly confirmed by the organizer for the 2027 edition |
| Attendance Data Reliability | Medium-High; official website provides event performance metrics, but the 2027 edition attendance is not separately verified |
| Main Purpose of Event | Business matchmaking, channel networking, partner development, product showcasing, and lead generation for the IT & Tech ecosystem |
About the Event
IT Partners positions itself as a business-first event for the French IT and technology channel, bringing together the wider ecosystem of resellers, distributors, integrators, vendors, and service providers. The official site describes the show as a “100% business” event focused on integration and channel development, with structured business meetings, networking, and conference content over two days in Paris La Défense Arena.
The event matters because it concentrates channel commerce in a high-density format where partners can source new suppliers, strengthen existing relationships, and accelerate deal flow. For exhibitors and solution providers, the show offers access to channel decision-makers and ecosystem partners who influence product selection, distribution, deployment, resale, and partnership strategy across the French market and beyond.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Channel distributors | IT distributors, value-added distributors, specialist wholesalers | Product sourcing, partner onboarding, margin and line-card decisions | High-value for suppliers seeking route-to-market, distribution, and resale scale |
| Resellers / VARs | Solution resellers, VARs, specialist integrators | Technology selection, bundling, solution design, supplier evaluation | Strong demand for hardware, software, cloud, and services partnerships |
| System integrators | National and regional integration firms | Implementation, preferred vendor, and project-sourcing decisions | Important for infrastructure, cybersecurity, software, networking, and managed services vendors |
| Managed service providers | MSPs, cloud service providers, outsourcing firms | Solution procurement, service stack design, recurring vendor selection | Strong fit for SaaS, security, networking, automation, and support platforms |
| Telecom and connectivity partners | Telecom resellers, network operators, connectivity providers | Product bundling, channel procurement, and deployment partnerships | Relevant to networking, wireless, UCaaS, and infrastructure suppliers |
| Enterprise IT buyers | Corporates, multi-site operators, large end users | Influence on technology roadmap, procurement, and renewal cycles | Useful for vendors looking for direct demand signals and deployment opportunities |
| Public sector and education buyers | Government departments, municipalities, schools, universities | Framework purchasing, compliance, and tendering influence | Relevant where channel partners serve public-sector digital transformation |
| Vendor and alliance leaders | OEMs, software publishers, hardware manufacturers, alliances teams | Channel strategy, partner recruitment, enablement budgets | Critical for co-selling, distribution expansion, and MDF-driven programs |
| Industry media and analysts | IT press, channel analysts, trade publications | Content amplification, market visibility, trend validation | Supports launches, thought leadership, and reputation building |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Paris / Île-de-France | High local attendance from the host metro area | Very High | Largest concentration of channel firms, corporate HQs, and service providers |
| Northern and Western France | Strong regional draw from nearby business corridors | High | Accessible same-country travel for resellers, integrators, and telecom partners |
| Major French business hubs | Lyon, Lille, Nantes, Bordeaux, Marseille, Toulouse, Strasbourg | High | Likely to attract national partner and buyer travel for channel networking |
| Benelux / Western Europe | Selective cross-border channel participation | Medium | Likely for vendors and distributors serving Francophone or wider EMEA markets |
| International channel ecosystem | Limited but meaningful international attendance from vendors and partners | Medium | More likely for supplier teams, export sales, and regional alliance leaders than for end-user buyers |
| France-wide public sector and enterprise accounts | National procurement and IT leadership | Medium-High | Relevant where partners are selling into managed services, telecom, cybersecurity, and infrastructure projects |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary classification | The event is anchored in Paris but is positioned for the French IT & Tech channel market, drawing attendees from across France |
| Regional | Secondary reach | Strong attraction for Île-de-France and adjacent business regions due to the Paris location |
| Selective Global | Limited international channel reach | International presence is likely to be concentrated among vendors, distributors, and alliance teams with France or EMEA coverage |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| EATON INDUSTRIES FRANCE | Technology vendor / channel participant | Official testimonial confirms use of the event for distributor and reseller engagement | eaton.com | IT Channel Marketing Manager; Partner Marketing Director; Channel Sales Director | Confirmed Speaker Organization |
| ENREACH | Telecom / communications partner | Official testimonial highlights partner, reseller, and integrator relationships | enreach.com | Head of Marketing & Communications; Channel Director; Partnerships Manager | Confirmed Speaker Organization |
| PEDRO SCHOELLER PRINTSERVICE GMBH | Print / channel supplier | Official testimonial references direct interaction with resellers, distributors, and decision-makers | psp-gmbh.com | Export Sales Manager; Partner Development Director; Channel Account Manager | Confirmed Speaker Organization |
| IFT BtoB - Fibre des Territoires | Connectivity / broadband ecosystem participant | Official testimonial confirms a large density of partner and prospect meetings | fibre-des-territoires.fr | Commercial Director; Business Development Manager; Partnerships Lead | Confirmed Speaker Organization |
| FLEX | Technology / digital solutions vendor | Official testimonial shows direct solution demonstrations and partnership development | flex.fr | Marketing Manager; Sales Director; Channel Partnerships Manager | Confirmed Speaker Organization |
| Channel resellers and integrators in France | Buyer-side channel firms | Primary audience for line-card expansion, vendor sourcing, and resale partnerships | various | Procurement Manager; Managing Director; Channel Director; Purchasing Director | Historical / prior-year evidence |
| Managed service providers | Buyer-side service firms | Likely attendees seeking network, cloud, cybersecurity, and support stack suppliers | various | Operations Director; Technical Director; Procurement Lead; Partner Manager | Historical / prior-year evidence |
| Distributors serving the French IT channel | Buyer-side distribution organizations | Need new vendor lines, category expansion, and partner enablement solutions | various | Category Director; Purchasing Manager; Vendor Manager; Head of Procurement | Historical / prior-year evidence |
| Telecom resellers and UCaaS partners | Buyer-side telecom channel firms | Relevant for voice, connectivity, collaboration, and network vendors | various | Commercial Director; Product Manager; Procurement Manager; Alliances Lead | Historical / prior-year evidence |
| Public sector IT departments | Government / procurement buyers | Potential channel buyers for infrastructure, cybersecurity, and managed services | various | IT Director; Procurement Officer; Contract Manager; Digital Transformation Lead | Historical / prior-year evidence |
| Enterprise IT procurement teams | End-user buyers | Interested in partner solutions, sourcing options, and implementation support | various | Chief Procurement Officer; IT Procurement Manager; Category Manager; Head of Infrastructure | Historical / prior-year evidence |
| Cybersecurity solution partners | Buyer-side channel firms | Need distributors, MSPs, and integration partners for go-to-market scale | various | Channel Sales Manager; Partner Alliances Manager; Sales Director | Historical / prior-year evidence |
| Retail and specialist electronics channels | Buyer-side retail/distribution firms | Potential for devices, peripherals, networking, and support solutions | various | Purchasing Director; Category Manager; Supply Chain Director | Historical / prior-year evidence |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Channel Director / Head of Channel | Sales / Partnerships | Director to VP | Owns partner ecosystem strategy, line-card expansion, and revenue growth through the channel |
| 2 | Partnerships Director / Alliances Manager | Business Development | Manager to Director | Builds and manages vendor, reseller, and strategic alliances |
| 3 | Procurement Manager / Head of Procurement | Procurement / Supply Chain | Manager to Director | Assesses suppliers, pricing, contracts, and sourcing options for channel products and services |
| 4 | Chief Procurement Officer / VP Procurement | Executive Procurement | VP / C-level | Approves sourcing strategy and vendor standards for large buying organizations |
| 5 | IT Director / CIO / CTO | Information Technology | Director to C-level | Influences technology selection, architecture, and solution adoption |
| 6 | Category Manager / Buying Manager | Procurement / Merchandising | Manager | Evaluates suppliers, product categories, and commercial terms |
| 7 | Supply Chain Director / Operations Director | Operations / Supply Chain | Director | Needs dependable partner networks, inventory flow, and service continuity |
| 8 | Sales Director / Business Development Director | Sales | Director | Identifies commercial partners, prospects, and go-to-market opportunities |
| 9 | Program Manager / Product Manager | Product / PMO | Manager | Defines product requirements and deployment priorities with channel partners |
| 10 | Marketing Director / Channel Marketing Manager | Marketing | Manager to Director | Supports partner recruitment, MDF, enablement, and event-driven lead generation |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Information Technology & Services | Core channel ecosystem | MSPs, integrators, IT service buyers |
| 2 | Computer Software | Software vendors and channel partners are central to the event | SaaS, security, collaboration, workflow |
| 3 | Telecommunications | Connectivity and telecom channel activity is highly relevant | UCaaS, network, voice, broadband |
| 4 | Computer Networking | Networking is a core supplier category for the channel | Distribution, resellers, infrastructure buyers |
| 5 | Computer Hardware | Hardware vendors and channel resellers are common participants | Devices, peripherals, infrastructure |
| 6 | Computer & Network Security | Security is a high-demand channel category | Cybersecurity vendors, MSSPs, resellers |
| 7 | Business Supplies & Equipment | Relevant for channel distributors and solution bundling | B2B resale and procurement teams |
| 8 | Information Technology & Services | Large addressable audience for services and integration | Managed services, outsourcing, support |
| 9 | Management Consulting | Advisory firms influence buying decisions and transformation programs | Partner ecosystems, digital strategy |
| 10 | Internet | Relevant for digital platforms, marketplaces, and connectivity-driven solutions | Digital services, platform partnerships |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | 6,600 visits | Confirmed on official website, but edition year not separately specified | Official event website performance metrics | Useful as a directional benchmark for event scale |
| Exhibitor count | Not publicly confirmed in the provided excerpt | Unconfirmed | Official website navigation references exhibitor list pages | Use current exhibitor directory for updated counts if available |
| Buyer count | Attendance figure not publicly confirmed by the organizer | Unconfirmed | No buyer-only number provided in the supplied source excerpt | Likely mixed audience of channel partners, vendors, and decision-makers |
| Speaker count | Not publicly confirmed in the provided excerpt | Unconfirmed | Official site references conference and workshop content | Speaker pages are referenced, but count is not visible in the provided text |
| Sponsor count | Not publicly confirmed in the provided excerpt | Unconfirmed | Official site references media and institutional partners | Useful for outreach but not countable from the supplied text |
| Historical lead volume | 25,000 leads generated; 2,300 scheduled meetings | Confirmed on official website | Official event website performance metrics | Strong signal of lead-generation intensity and matchmaking orientation |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Channel partnerships | New vendors, market access, partner programs | Partner meetings and line-card discussions | OEM, reseller, distributor enablement solutions |
| Networking and infrastructure | Reliable connectivity, performance, modernization | Live demos and technical briefings | Network hardware, cabling, edge, wireless |
| Cybersecurity | Protection, compliance, managed security | Threat-focused messaging for channel and end-user buyers | Security software, MSSP, identity, endpoint tools |
| Cloud and SaaS | Subscription models, managed deployment, scalability | Vendor recruitment and co-selling discussions | Cloud platforms, SaaS, MSP tools |
| Telecom / UCaaS | Unified communications, voice, connectivity | High-velocity partner sourcing | UCaaS, SIP, telecom software, managed connectivity |
| Managed services | Recurring revenue, service efficiency, support stack | Operational and commercial partnership building | PSA, RMM, support automation, ITSM |
| Digital transformation | Modernization across tools and workflows | Solution presentations and buyer discovery | Workflow automation, analytics, integration platforms |
| Channel enablement | Sales kits, MDF, training, marketing support | Joint business planning and partner programs | Partner portals, enablement platforms, marketing tools |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is explicitly centered on the IT & Tech channel, where purchasing and partnership decisions are active |
| Decision-maker availability | High | Channel directors, procurement leads, alliance managers, and vendor marketing leaders are highly likely attendees |
| Data collection potential | High | The event emphasizes business meetings and lead generation, supporting attendee profiling and outreach |
| Apollo targeting potential | Very High | Strong fit for industry, title, geography, and seniority-based Apollo segmentation |
| Geographic targeting potential | High | France-focused with Paris-centered outreach and optional Benelux / Western Europe expansion |
| Best outreach approach | High | Partner development messaging, channel enablement, and scheduled meeting offers work best |
| Overall lead quality | Very High | Excellent event for B2B attendee list building, channel prospecting, and solution-selling |
| Best use case | Lead generation and partner acquisition | Best suited for vendors seeking resellers, distributors, integrators, MSPs, and technology buyers |
| Limitations / risks | Medium | Current-year attendee, exhibitor, and buyer lists are not fully visible in the provided text |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Information Technology & Services, Computer Software, Telecommunications, Computer Networking, Computer Hardware, Computer & Network Security, Business Supplies & Equipment, Management Consulting | Capture the channel ecosystem and adjacent buying organizations |
| Departments | Procurement, Sales, Partnerships, Business Development, IT, Operations, Product, Marketing | Focus on teams that source, sell, or influence partner decisions |
| Seniority | Manager, Director, VP, CXO, Owner, Partner | Prioritize decision-makers and senior influencers |
| Job titles | Channel Director, Partner Manager, Alliances Manager, Procurement Manager, Head of Procurement, IT Director, CIO, CTO, Sales Director, Business Development Director, Category Manager | Align outreach with likely event attendees and buyers |
| Geography | France; Île-de-France; Paris; optional Benelux and Western Europe | Match host market and likely travel footprint |
| Employee size | 11–50, 51–200, 201–1,000, 1,001–5,000 | Covers mid-market channel partners and larger buying organizations |
| Keywords | channel, reseller, distributor, integrator, MSP, managed services, partner, alliances, procurement, IT sourcing, cybersecurity, networking, telecom | Surface companies and contacts relevant to the IT Partners ecosystem |
| Company type | Privately held, public company, subsidiary, reseller, distributor, system integrator | Supports both partner recruitment and buyer profiling |
| Revenue range | Mid-market to enterprise ranges where available | Filters for organizations with active channel programs and buying power |
| Technologies | CRM, marketing automation, cybersecurity stack, networking, cloud collaboration, ITSM | Useful if selling into the tools and services stack of channel firms |
Suggested Apollo Search Logic: (channel OR reseller OR distributor OR integrator OR MSP OR “managed services” OR alliances OR partner) AND (IT OR software OR telecommunications OR networking OR cybersecurity) AND location:(France OR Paris OR Île-de-France) AND seniority:(manager OR director OR vp OR cxo).
Client Fit Review Required
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| IT Partners official website | Official organizer / event source | Event name, dates, venue, positioning, event format, performance metrics, and participant testimonials | High |
| Official website navigation and page labels | Official site structure / program references | Confirmed the existence of exhibitor lists, conference content, speakers, practical info, and business meetings | High |
| Official testimonial section on IT Partners | Official participant statements | Verified named participating organizations and the channel-centric attendee profile | High |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to IT Partners — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.