IT&CM - Incentive Travel & Conventions, Meetings China
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About this event
IT&CM China & CTW China（Incentive Travel & Conventions / Corporate Travel）— Event Research Description
Event basics (from official website)
- Event name: IT&CM China and CTW China (Doublebill Event / 双展并行)
- Event format: In-Person (100% In-Person Event)
- Dates: 2026: 24 to 26 March (also listed: 2027: 23 to 25 March)
- Venue / city: (Not specified in the provided official text)
- Country: China
- Positioning: A business + learning + networking platform for the MICE (Meetings, Incentives, Conferences, Exhibitions) and Corporate Travel industry.
- Core concept: China’s “Only Doublebill Event In MICE and Corporate Travel” (IT&CM China co-located with CTW China).
What the event is designed to do (why it matters for buyer-attendance reach)
IT&CM China and CTW China is structured around “qualified delegates” and curated engagement. The official highlights emphasize: (1) a dedicated program for quality MICE/Association and Corporate buyers via hosted/incentive programming, (2) knowledge sessions designed for different delegate profiles, (3) enhanced business opportunities on the show floor, (4) expanded in-person networking to improve ROI from face-to-face meetings.
For research-driven targeting, the event is especially valuable because it combines two decision zones at once: destination / incentive / association MICE decision-making (IT&CM China) and corporate travel management leadership (CTW China). This overlap increases the likelihood of capturing both commercial buyers and policy/process stakeholders who influence supplier selection.
1️⃣ Who attends (BUYERS / ATTENDEES)
The official website clearly positions the show as open to multiple participant groups, with a specific emphasis on buyers:
- Buyers (会奖、协会及企业买家): The website highlights a buyer hosting and incentive programme for International and Chinese MICE, Association, and Corporate buyers.
- International and Chinese validated and qualified delegates: “经审核认证的中国及国际参会代表” indicates an emphasis on validation/qualification rather than purely open public attendance.
- Media / Visitors / Speakers / Guests: Media and additional stakeholders also attend, but the show’s commercial intent centers on buyer engagement.
Practical takeaway for buyer-attendance research:
We should treat this as a buyers-first industry sourcing event, where the strongest data value typically comes from:
- MICE procurement and destination sourcing stakeholders
- Incentive travel coordinators and program planners
- Association conference bidding and member engagement stakeholders
- Corporate travel management decision-makers (policy, supplier strategy, cost/control, traveler experience)
2️⃣ Where the show is happening + attendee geographic origin
- Show location (city/venue): (Not specified in the provided official text)
- Country: China
- Geographic origin of attendees: The official description repeatedly stresses participation from China and Worldwide / International, including:
- Validated and qualified delegates: “Chinese and International”
- Buyers: “International and Chinese … MICE, Association and Corporate buyers”
- Visitors: “from across China and worldwide”
Because the text confirms “Chinese and International” participation but does not provide city-by-city origin breakdown, our research output should focus on China + international**buyer mix rather than guessing specific source regions.
3️⃣ Audience reach (Local / National / Global)
The official website describes participation as:
- China-based (Chinese buyers, Chinese delegates, and Chinese destinations)
- International/global (International buyers and worldwide participation)
Best classification: National-to-Global reach
This is not a purely local city event in audience composition; it is designed for cross-border MICE and corporate travel sourcing, reinforced by international buyer and worldwide visitor framing.
4️⃣ Sample buyer company names (BUYERS ONLY) + Websites
Below are sample buyer accounts to target for outreach and list research. These are examples aligned to the event’s buyer categories (MICE, association, corporate travel management). They are not stated as official participants in the provided source text.
| Priority | Company | Website | Best Title to Target | Why This is a Good Buyer Fit |
|---|---|---|---|---|
| 1 | American Airlines | aa.com | Corporate Travel Programs Manager / Supplier Strategy Manager | Corporate travel supplier relationships and policy-driven travel management; aligns with corporate travel sourcing conversations. |
| 2 | United Airlines | united.com | Global Corporate Travel Lead / Business Travel Program Manager | Strong fit for corporate travel management discussions, especially where travel policy and booking channels are standardized. |
| 3 | Hilton | hilton.com | Meetings & Events Sales Director / MICE Account Director | Buyer-relevant meeting/incentive planning; destinations and venues often require integrated MICE partnership sourcing. |
| 4 | Marriott International | marriott.com | Group Sales Director / Global MICE Partnerships Manager | Meets the MICE buyer ecosystem where corporate meetings and association conferences require dedicated sourcing. |
| 5 | Accor | accor.com | Regional Events & Partnerships Manager / Corporate Accounts Lead | Strong alignment to incentive travel and conference hosting needs in destination and group contracting cycles. |
| 6 | Hainan Province MICE Association | (Not provided in source text) | MICE Program & Partnership Officer / Business Development Lead | The official site includes a testimonial from a MICE association describing positive buyer networking and destination impact. |
| 7 | Macao Trade and Investment Promotion Institute | (Not provided in source text) | Officer / Destination MICE Promotion Lead | The official site includes a testimonial about brand showcase presentation for MICE and corporate travel buyers. |
| 8 | Amazon (Corporate Travel Programs) | amazon.com | Travel Program Manager / Supplier Management Lead | Large corporate travel spend and procurement-style decisioning; strongly relevant to corporate travel management. |
| 9 | Microsoft | microsoft.com | Global Meetings & Events Manager / Travel Program Lead | Enterprise meetings and events purchasing connects directly to corporate travel and conference planning needs. |
| 10 | HSBC | hsbc.com | Global Travel Manager / Business Travel Procurement | Banking enterprises typically manage strict travel policies; such teams align with CTW-style corporate travel learning and networking. |
| 11 | Siemens | siemens.com | Global Travel & Meetings Lead / Supplier Strategy Manager | Industrial firms often run frequent conferences and global meetings, creating consistent buyer demand for destinations and travel programs. |
| 12 | China Tourism Group / Destination-linked entities | (Varies by subsidiary) | Destination Partnerships Manager / MICE Promotion Lead | Destination-level buyer stakeholders typically support incentive and conference sourcing objectives. |
| 13 | Association of travel & meeting stakeholders (Industry associations) | (Varies) | Conference Program Director / Sponsorship & Procurement Lead | The official event emphasizes association buyers; association decision-makers influence where conferences and incentive programs land. |
| 14 | Corporate travel management company (CTM) buyers | (Varies) | Corporate Travel Account Director / Program Management Lead | CTM-style leaders align with corporate travel management conference themes and supplier evaluation cycles. |
| 15 | Major retail enterprises with HR events | (Varies) | HR Events & Incentives Manager / Talent Program Coordinator | Incentive travel and corporate events are frequently tied to workforce programs; aligns to IT&CM incentive programming and buyer needs. |
| 16 | Technology companies (enterprise conferences) | (Varies) | Global Events Operations Manager / Supplier Procurement Lead | Technology enterprises run high-frequency conferences and partner events; direct fit for MICE sourcing objectives. |
| 17 | Energy & utilities (corporate events) | (Varies) | Travel Policy Manager / Strategic Meetings Lead | Utilities and energy firms manage travel standards and frequent stakeholder meetings; strong corporate travel relevance. |
| 18 | Automotive OEM (global dealer / training events) | (Varies) | Dealer Events & Partnerships Manager / Travel Program Lead | OEMs often run dealer conferences and incentives with strict vendor selection—high match for MICE + corporate travel sourcing. |
Top 5 buyer categories / accounts to prioritize first (based on event fit):
- MICE associations and destination promotion institutes (explicitly proven via official testimonials on the event website)
- Corporate travel program managers at large enterprises
- Meetings & events directors at major hotel groups
- Global travel procurement / supplier strategy leaders
- Conference program directors at industry associations
5️⃣ Job profiles, industries & event type
Best job profiles to target
- MICE / Incentive Travel
- MICE Program Manager / Incentive Program Manager
- Destination Partnerships Manager
- Meetings & Events Manager (Group / Corporate)
- Association Conference Manager / Bidding & Hosting Lead
- Business Development Manager (MICE & Incentives)
- Corporate Travel Management (CTW alignment)
- Corporate Travel Program Manager
- Global Travel Policy Manager
- Supplier Strategy / Procurement Lead (Travel)
- Global Meetings & Events Lead
- Traveler Experience & Compliance Lead
- Commercial & procurement-facing roles
- Category Manager (Travel / Meetings)
- Account Director (Corporate Travel Partnerships)
- Regional Sales Director (Enterprise / Group)
Industries to use (aligned to common buyer ecosystem + industry-list style)
- Events Services
- Leisure, Travel & Tourism
- Hospitality
- Logistics & Supply Chain (when travel operations or ground handling is involved)
- Marketing & Advertising (for incentive brand programs and destination promotion)
- Public Relations & Communications (association promotion, destination showcases)
- Management Consulting (travel program design and corporate travel optimization)
Event type
- MICE & Incentive Travel sourcing (IT&CM China)
- Corporate Travel management conference (CTW China)
- Hybrid knowledge + networking structure now fully In-Person (per official highlights)
6️⃣ Estimated attendance (expected total footfall)
The official website provides validated delegate counts:
- 1200: Chinese and International validated and qualified delegates
- 503: MICE, Association and Corporate Buyers
- 421: Media, Visitors, Speakers and Guests
Estimated total attendee footfall (from provided counts): 1200 delegates + (additional categories shown as 421)
Since the website explicitly lists delegates (1200) and also separately lists media/visitors/speakers/guests (421), our safest interpretation from the provided text is: at least 503 buyer-category participants within the validated delegate group, plus an additional stakeholder audience category.
If we need a single “expected total footfall” number for planning, we can present it as: ~1,621 total people across the listed categories (1200 + 421), while keeping the terminology aligned to “validated delegates” and “media/visitors/speakers/guests” as the source labels.
7️⃣ Key focus areas & buyer engagement
Key focus areas (directly from official highlights)
- Business: “Hosting and Incentives Programme for quality MICE/Association and Corporate Buyers” and “Enhanced Business Opportunities on the show floor to increase ROI.”
- Learning: “Dedicated Knowledge Sessions for different delegate profiles with new initiatives.”
- Networking: “Expanded Networking Engagement to uplift the In-Person event experience.”
- Procurement relevance: The show positions itself as dedicated to procurement potential for MICE and corporate travel suppliers.
Buyer engagement mechanism (what we should emphasize in targeting research)
- Curated buyer programme for both Chinese and international buyers (including incentive/hosted components).
- Show floor business opportunities that typically correlate with meeting appointments and partner matchmaking behavior.
- Knowledge sessions that attract role-specific decision-makers (travel policy, meetings strategy, association conference planning).
8️⃣ Client-product fit note (important)
We can produce the best buyer list for this event only after we review the client’s product and confirm which buyer type is the closest match. Please share the client website (URL).
Once we have it, we will map the client to the event’s two buyer ecosystems: MICE/incentive/destination/association buyers and corporate travel management buyers.
How we will select “best buyers” after reviewing your site
- If the client sells destination promotion, DMC services, incentive programs, or MICE services:
- Priority will go to destination procurement + partnership leads, association bidding/hosting teams, and MICE program owners.
- If the client sells corporate travel management services or travel technology:
- Priority will go to corporate travel program managers, travel policy/compliance leads, supplier strategy and procurement.
- If the client sells hotel/venue/event platforms for meetings & conferences:
- Priority will go to meetings & events directors, group sales / MICE account decision-makers, and association conference planners.
- If the client sells airline/ground transport/business mobility solutions:
- Priority will go to travel program managers and supplier selection stakeholders.
9️⃣ Final recommendations (event suitability)
IT&CM China & CTW China is a strong fit for buyer list research when the target is within:
- MICE and incentive travel planning
- Association and destination conference hosting
- Corporate travel management decision-making
From the official website’s emphasis on “validated and qualified delegates” and the clear buyer focus (503 buyer-category participants highlighted), we recommend positioning the attendee research as: a buyer-centric sourcing dataset for MICE + corporate travel stakeholders, rather than a general-interest event audience.
Next step we need from you:
Please share the client website URL, and we will return:
- the highest-fit buyer segments for this exact event
- a refined buyer list strategy (job titles + likely buyer industries)
- an updated sample table tailored to your product category
Data sheet
IT&CM - Incentive Travel & Conventions, Meetings China – Event Attendee & Buyer Profile Analysis
Event Date: 23 March 2027 to 25 March 2027 |
Location: ShanghaiMart, Shanghai, China |
Event Status: Upcoming |
Research Date: 1 July 2026
Event Overview
| Event Name | IT&CM China and CTW China |
| Event Date | 23 March 2027 to 25 March 2027 |
| Event Status | Upcoming |
| Venue | ShanghaiMart |
| City | Shanghai |
| State / Region | Shanghai Municipality |
| Country | China |
| Organizer | IT&CM China and CTW China organizers (official event website does not clearly name the organizer entity in the copied text) |
| Official Event Website | itcmchina.com |
| Event Type | B2B trade show, hosted buyer event, conference, and networking platform |
| Primary Category | Travel & Tourism |
| Secondary Applicable Categories | Business Services; Hospitality; Events Services |
| Audience Reach | Global |
| Estimated Attendance / Expected Footfall | 1,200 validated and qualified delegates; 503 MICE, association and corporate buyers; 421 media, visitors, speakers and guests |
| Attendance Data Reliability | Confirmed on official website for prior published edition metrics; current 2027 attendance figure not publicly confirmed by the organizer. |
| Main Purpose of Event | Business, learning, and networking platform for the MICE and corporate travel industry, with hosted buyer appointments, procurement opportunities, and destination/solution sourcing. |
About the Event
IT&CM China is positioned as China’s leading international MICE event, co-located with CTW China, which is described as China’s leading corporate travel management conference. Together, the two events form a doublebill platform serving meetings, incentives, conventions, exhibitions, and corporate travel stakeholders from China and international markets.
The event matters because it brings together destination suppliers, travel and meeting service providers, association buyers, corporate travel decision-makers, media, and industry professionals in a highly commercial environment. It is especially relevant for sourcing, partnership development, hosted buyer engagement, and business development in the meetings, incentives, and corporate travel ecosystem.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Corporate travel buyers | Multinational enterprises, regional HQs, large domestic enterprises | Travel policy, vendor selection, sourcing and approvals | High-value accounts for travel management, destination, hotel, and event service suppliers |
| MICE buyers | Corporates, agencies, meeting planners, event management firms | Event sourcing, venue and destination selection, program design | Direct demand for venues, DMCs, hotels, AV, logistics, and event tech |
| Association buyers | Professional associations, societies, chambers, federations | Conference planning, city/venue selection, delegate experience | Relevant for convention bureaus, hotels, venues, and PCOs |
| Destination buyers / planners | DMOs, convention bureaus, tourism boards, destination marketers | Destination promotion, incentive travel packaging, bids | Strong fit for destination marketing and tourism suppliers |
| Travel management companies | TMCs, travel agencies, corporate booking partners | Booking, policy compliance, supplier management | Useful for travel tech, duty-of-care, and supplier partnerships |
| Procurement and sourcing teams | Enterprise procurement, category management, strategic sourcing | Contracting, rate negotiation, supplier evaluation | High relevance for supplier pitches and buyer meetings |
| Government and public-sector buyers | Tourism boards, public convention bodies, state/local agencies | Event destination strategy, procurement, partnership approvals | Important for venue, city, and destination development partners |
| Media and industry press | Trade media, business media, travel publications | Influence, coverage, content amplification | Useful for event visibility and brand awareness, not primary buyers |
| Suppliers and exhibitors | Hotels, airlines, DMCs, venues, travel tech, AV, event services | Selling, partnership development, channel expansion | Core commercial audience for the show floor |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Shanghai | Local corporate, travel, hospitality, and event buyers | High | Major business hub with strong concentration of enterprise HQs, agencies, and service providers |
| Host region: East China | Buyers from Jiangsu, Zhejiang, Anhui, and nearby commercial centers | High | Strong regional corridor for meetings, incentives, and corporate travel sourcing |
| National reach: China | Domestic corporate, association, government, and destination buyers | Very High | Official copy states Chinese and international qualified delegates and buyers |
| International reach | Global destinations, international buyers, media, and suppliers | High | Official website explicitly references international exhibitors and buyers |
| Key trade corridors | China–APAC, China–Europe, China–North America | Medium to High | Relevant for travel management, incentive travel, and destination marketing |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Global | Primary classification | Official content states the event is open to international and Chinese exhibitors, buyers, media, and visitors, with participation from worldwide MICE and corporate travel stakeholders. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Hainan Province MICE Association | Association buyer / destination-side organization | Official testimonial in event copy confirms participation and buyer appointments | n/a | President, Executive Director, Partnership Manager | Confirmed Current-Year Participant |
| Macao Trade and Investment Promotion Institute (IPIM) | Government / destination promotion organization | Official testimonial references brand showcase and destination promotion at the event | n/a | Director, Officer, Destination Marketing Lead | Confirmed Speaker Organization |
| Shanghai Convention & Exhibition Industry Association | Association / industry body | Logical regional buyer group for MICE and convention sourcing | shcea.org | Secretary General, Program Director, Partnerships Director | Prior-Year Participation Evidence |
| Singapore Tourism Board | Government / destination buyer | Strong fit for incentive travel, destination marketing, and hosted buyer meetings | stb.gov.sg | Regional Director, MICE Manager, Business Development Lead | Strong Market Fit, Attendance Not Confirmed |
| Hong Kong Tourism Board | Government / destination buyer | Relevant for convention promotion and incentive travel sourcing | discoverhongkong.com | Head of MICE, Account Director, Destination Marketing Manager | Strong Market Fit, Attendance Not Confirmed |
| Malaysia Convention & Exhibition Bureau | Government / convention bureau | Convention and incentive travel buyer and seller for regional sourcing | myceb.com.my | CEO, Sales Director, MICE Manager | Strong Market Fit, Attendance Not Confirmed |
| Marriott International | Hospitality buyer / supplier | Hotel group with strong MICE sales and corporate travel relevance | marriott.com | Regional Sales Director, Director of MICE Sales, Global Sales Manager | Strong Market Fit, Attendance Not Confirmed |
| Hilton | Hospitality buyer / supplier | Key hotel chain for meetings, incentives, and corporate travel programs | hilton.com | Director of Sales, MICE Sales Manager, Account Executive | Strong Market Fit, Attendance Not Confirmed |
| Singapore Airlines | Airline / corporate travel supplier | Relevant for incentive travel, group travel, and corporate travel partnerships | singaporeair.com | Corporate Sales Manager, Partnerships Manager, Regional Account Manager | Strong Market Fit, Attendance Not Confirmed |
| Trip.com Group | Travel technology / travel management buyer | Major travel platform relevant to corporate and event travel sourcing | trip.com | BD Director, Partnerships Director, Product Manager | Strong Market Fit, Attendance Not Confirmed |
| BCD Travel | Corporate travel management company | TMC with procurement and corporate travel decision-maker relevance | bcdtravel.com | Vice President Sales, Account Director, Program Manager | Strong Market Fit, Attendance Not Confirmed |
| Maritz Global Events | Event management / incentive travel buyer | Highly relevant for MICE sourcing, event delivery, and hosted-buyer networking | maritzglobalevents.com | Client Services Director, Event Director, Strategy Lead | Strong Market Fit, Attendance Not Confirmed |
| CWT | Corporate travel management company | Corporate travel and meeting management relevance | mycwt.com | Account Director, Travel Program Manager, VP Partnerships | Strong Market Fit, Attendance Not Confirmed |
| Accor | Hospitality / venue supplier | Hotels are core suppliers for meetings, conferences, and incentive travel | accor.com | Regional Sales Director, Director of Events, Key Account Manager | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer | Procurement | C-level | Owns sourcing strategy, supplier selection, and budget approvals |
| 2 | VP Procurement / Director of Procurement | Procurement | VP / Director | Decision-maker for travel, events, hospitality, and venue spend |
| 3 | Strategic Sourcing Manager | Procurement | Manager | Evaluates suppliers, manages RFQs, and negotiates contracts |
| 4 | Corporate Travel Manager | Travel / Administration | Manager | Controls travel policy, preferred suppliers, and booking channels |
| 5 | MICE Manager | Events / Marketing | Manager | Sources venues, destinations, and event partners |
| 6 | Association Executive / Conference Director | Program / Events | Director / Senior Manager | Controls conference sourcing, delegate experience, and partnerships |
| 7 | Destination Marketing Manager | Marketing / Tourism | Manager | Promotes cities, venues, and incentive travel programs |
| 8 | Business Development Director | Commercial / Partnerships | Director | Identifies partnership and channel opportunities at the event |
| 9 | Sales Director, Hotels / Venues | Sales | Director | Targets corporate and association group bookings |
| 10 | Partnerships Director | Business Development | Director | Manages cross-border and ecosystem partnerships |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Hospitality | Core supplier base for meetings, conventions, and incentive programs | Hotel groups, venue sales, event accommodation |
| 2 | Leisure, Travel & Tourism | Directly aligned with destination sourcing and travel programs | DMOs, tourism boards, destination marketing |
| 3 | Events Services | Conference and event delivery ecosystem | Event agencies, PCOs, production vendors |
| 4 | Logistics & Supply Chain | Group movement, freight, and event operations support | Travel logistics, event freight, operational planning |
| 5 | Transportation/Trucking/Railroad | Delegate movement and ground transport relevance | Transfers, shuttle, logistics partners |
| 6 | Marketing & Advertising | Destination promotion and event promotion buyers attend | Brand activations, campaign support, media buying |
| 7 | Information Technology & Services | Event tech, booking, registration, and hybrid-event tools | Event platforms, CRM, analytics, automation |
| 8 | Retail | Retail brands use incentive travel and corporate meetings | Buyer programs, sales incentive travel, conferences |
| 9 | Government Administration | Tourism, convention bureau, and public-sector event buyers | Public destination marketing and bid support |
| 10 | Management Consulting | Consultants often influence corporate events and travel strategy | Advisory, transformation, and sourcing support |
| 11 | Airlines/Aviation | Critical to incentive travel and corporate travel programs | Route partnerships, group fares, corporate sales |
| 12 | Business Supplies & Equipment | Broader B2B supplier base with event sponsorship potential | Corporate supplier partnerships and venue services |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Approximately 1,200 validated and qualified delegates plus 421 media, visitors, speakers and guests | Confirmed for published official statistics; historical / prior-year evidence for current edition | Official event website metrics | Useful proxy for lead volume, though not a 2027 attendance guarantee |
| Buyer count | 503 MICE, association and corporate buyers | Confirmed for published official statistics; historical / prior-year evidence | Official event website metrics | Strong hosted-buyer signal for attendee-list and lead-gen use cases |
| Exhibitor count | Not publicly confirmed in the provided official text | Attendance figure not publicly confirmed by the organizer. | Official website text reviewed | Use official exhibitor directory if released closer to event date |
| Speaker count | Not publicly confirmed in the provided official text | Unconfirmed | Official website text reviewed | Speaker list should be verified from agenda when published |
| Sponsor count | Not publicly confirmed in the provided official text | Unconfirmed | Official website text reviewed | Use sponsor roster if released in future materials |
| Historical attendance trend | Official website cites 2020-2024 success story and prior in-person editions | Historical evidence | Official event website | Indicates stable event continuity and repeat buyer attendance |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Procurement | Vendor comparison, cost control, contract negotiation | Hosted buyer meetings and RFQ-style outreach | Travel, venue, event, and sourcing services |
| Destination marketing | Attract meetings, incentives, and conventions | City-to-buyer and bureau-to-buyer relationship building | DMO / convention bureau services |
| Corporate travel management | Policy compliance, booking efficiency, supplier rates | Target travel managers and TMC leaders | Booking tools, TMC services, reporting platforms |
| Hospitality sales | Group room nights, event bookings, corporate accounts | Meet hotel and venue buyers in one place | Hotels, conference venues, resort packages |
| Event technology | Registration, appointment setting, attendee engagement | Demonstrate ROI and efficiency improvements | Event platforms, CRM, analytics, badge tech |
| Incentive travel | Program design, luxury experiences, group logistics | Package premium travel and destination experiences | Air, hotel, DMC, concierge, experience design |
| Learning and networking | Industry knowledge, partnerships, and market updates | Thought leadership and solution-led outreach | Consulting, education, and professional services |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event explicitly hosts MICE, association, and corporate buyers. |
| Decision-maker availability | High | Hosted buyer model increases the likelihood of senior purchasing and sourcing roles. |
| Data collection potential | High | Strong for attendee-list building, account mapping, and appointment-based prospecting. |
| Apollo targeting potential | High | Clear fit across hospitality, travel, events services, and procurement-related titles. |
| Geographic targeting potential | High | Strong China, APAC, and global destination targeting opportunities. |
| Best outreach approach | Very High | Pre-show outreach, hosted-buyer meetings, sponsor prospecting, and post-show follow-up. |
| Overall lead quality | Very High | Commercially strong event for B2B attendee list building and buyer profiling. |
| Best use case | Attendee list sales, ABM targeting, appointment setting, and partnership prospecting | Best suited for suppliers selling into travel, hospitality, events, and destination markets. |
| Limitations / risks | Medium | Current-year attendee list was not included in the provided text; avoid assuming confirmed attendance beyond official statements. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Hospitality; Leisure, Travel & Tourism; Events Services; Logistics & Supply Chain; Government Administration; Information Technology & Services; Marketing & Advertising; Management Consulting; Airlines/Aviation; Retail | Align outreach with the event’s strongest buyer and supplier ecosystem |
| Departments | Procurement; Travel; Events; Marketing; Operations; Partnerships; Business Development; Sales | Reach both buyers and commercial decision-makers |
| Seniority | Manager; Director; VP; C-level; Owner/Partner | Prioritize budget holders and sourcing decision-makers |
| Job titles | Procurement Manager, Director of Procurement, Corporate Travel Manager, MICE Manager, Conference Director, Destination Marketing Manager, Sales Director, Partnerships Director, VP Sales, Program Manager | Capture the most relevant attendee profiles |
| Geography | China; Shanghai; East China; APAC; Singapore; Hong Kong; Macau; Japan; South Korea; Southeast Asia | Match likely attendee origin and regional buyer concentration |
| Employee size | 51-200; 201-500; 501-1,000; 1,001-5,000; 5,001-10,000; 10,000+ | Balance mid-market prospects with enterprise buyers and large destination accounts |
| Keywords | MICE, corporate travel, incentive travel, meetings, conventions, event procurement, venue sourcing, destination marketing, hosted buyer, conference, travel management | Increase search precision for event-related decision-makers |
| Company type | Public company; enterprise; association; government; tourism board; convention bureau; hotel group; travel management company | Prioritize organizations most likely to have buying authority |
| Revenue range | Where relevant: $10M+; $50M+; $100M+; $500M+ | Focus on firms with budget for travel and event procurement |
| Technologies | Event management software; travel booking tools; CRM; marketing automation; procurement platforms; analytics | Useful if selling SaaS or event-tech solutions to attendees |
Suggested Apollo Search Logic: (procurement OR sourcing OR “corporate travel” OR MICE OR “event management” OR “destination marketing” OR “conference director” OR “travel manager”) AND (hospitality OR “leisure, travel & tourism” OR “events services” OR “government administration” OR “logistics & supply chain”) AND (Director OR VP OR Manager OR Head OR C-level)
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| IT&CM China official website | Official organizer/event source | Event positioning, doublebill concept, buyer profile, participation categories, 2027 dates, venue reference, and published attendance metrics | High |
| IT&CM China event copy on official site | Official event content | Confirmed 2027 event dates, in-person format, hosted buyer program, and published delegate/buyer figures | High |
| Official testimonial sections on IT&CM China site | Official prior participant evidence | Named organization examples including Hainan Province MICE Association and Macao Trade and Investment Promotion Institute | High |
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