CategoryFashion & Beauty
International Gem & Jewelry Show
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About this event
International Gem & Jewelry Show — St. Paul, MN Jewelry Show (June 26–28, 2026)
The International Gem & Jewelry Show will take place in St. Paul, Minnesota, United States at the Minnesota State Fairgrounds (Progress Center), located at 1265 Snelling Avenue North, Saint Paul, MN 55108, from Friday, June 26 through Sunday, June 28, 2026. The show is presented as America’s jewelry marketplace, bringing together wholesalers, manufacturers, and designers under one roof so attendees can browse and shop direct without going through traditional retail channels.
Designed as a direct-to-consumer marketplace experience, the event supports a wide range of shoppers looking for gemstones and jewelry styles such as diamonds, beads, pearls, and opals and more—highlighting a broad vendor mix that includes manufacturers and designers. InterGem also notes that the event is children under 9 not permitted, and it states that no photography is allowed on-site.
Show hours are listed as follows:
- Friday: 12:00 PM – 6:00 PM
- Saturday: 10:00 AM – 6:00 PM
- Sunday: 11:00 AM – 5:00 PM (with no entry after 4:00 PM)
Ticketing information indicates that tickets are good for all three days and that online pricing includes a discount when purchased in advance. Wholesale buyers (when applicable) and schools receive free admission with pre-registration before the deadline and credential requirements. The show also offers free admission for military members (Active & Veterans) and their immediate family members with appropriate identification at the ticketing area.
Data sheet
International Gem & Jewelry Show – Event Attendee & Buyer Profile Analysis
Event Date: June 26–28, 2026
Location: Saint Paul, Minnesota, United States
Event Status: Upcoming
Research Date: July 6, 2026
Event Overview
| Event Name | International Gem & Jewelry Show (St. Paul, MN Jewelry Show) |
| Event Date | June 26–28, 2026 |
| Event Status | Upcoming |
| Venue | Minnesota State Fairgrounds (Progress Center) |
| City | Saint Paul |
| State / Region | Minnesota |
| Country | United States |
| Organizer | InterGem Jewelry Shows / InterGem® |
| Official Event Website | InterGem.com |
| Event Type | Direct-to-consumer jewelry marketplace, gem and jewelry show, retail buying event, wholesale-access marketplace |
| Primary Category | Fashion & Beauty |
| Secondary Applicable Categories | Retail, Wholesale, Import & Export, Luxury Goods & Jewelry |
| Audience Reach | Regional with national draw |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Low to medium; organizer provides event details, ticketing, and show hours, but no public current-year attendance total was confirmed in the official page text. |
| Main Purpose of Event | To provide a direct-to-consumer jewelry marketplace where attendees can shop gemstones and jewelry directly from wholesalers, manufacturers, and designers. |
About the Event
The International Gem & Jewelry Show in Saint Paul is a consumer-facing jewelry marketplace featuring gemstones, fine jewelry, beads, pearls, opals, and related merchandise. According to the organizer, the show brings wholesalers, manufacturers, and designers together under one roof, allowing buyers to purchase directly in a marketplace setting rather than through traditional retail channels.
This event matters because it combines retail shopping demand with wholesale-access purchasing opportunities, making it relevant to both consumers and qualified trade buyers. For exhibitors and suppliers, it offers a concentrated audience interested in jewelry sourcing, product discovery, gift purchasing, and direct buying. It is also useful for businesses serving the jewelry trade, luxury goods sector, and school or institutional buyers that qualify for special registration categories.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Retail jewelry buyers | Independent jewelers, boutiques, specialty gift stores, mall jewelry stores | Selects inventory, negotiates purchase terms, influences merchandising | High relevance for gemstones, finished jewelry, and accessories |
| Wholesale buyers | Qualified trade buyers, resale-focused operators, distributors | Purchases for resale or store replenishment; may access wholesale-only areas | Core audience for direct-sell exhibitors and manufacturers |
| Gift and specialty retailers | Gift shops, souvenir stores, lifestyle stores, museum stores | Category buyer, assortment planner, seasonal merchandise buyer | Good fit for impulse jewelry, fashion accessories, and giftable items |
| Online resellers and e-commerce merchants | Marketplaces, online stores, social commerce sellers | Sources inventory for online resale and private-label offerings | Strong relevance for affordable jewelry, beads, and unique pieces |
| Designers and makers | Jewelry designers, artisans, craft businesses, studios | Purchases components, stones, findings, and raw materials | Relevant for supply of beads, gems, pearls, and design inputs |
| School / education buyers | Licensed educational programs, teachers, students, staff | Buys for instruction, coursework, or program use | Confirmed by organizer as a free-admission category; niche but relevant |
| Military families and personnel | Active duty, veterans, and immediate family members | Consumer buyers with gifting and personal purchase intent | Useful for mass-market and giftable jewelry vendors |
| Collectibles and luxury shoppers | High-net-worth consumers, collectors, hobbyists | Purchases for personal collection, gifting, and status items | Supports higher-value items such as diamonds and fine jewelry |
| Industry consultants and media | Trade media, bloggers, jewelry educators, influencers | Shapes awareness and market visibility, not direct purchasing power | Useful for promotion, content, and post-event visibility |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Saint Paul | Local consumers, jewelry enthusiasts, nearby retailers | Medium | Convenient access via Minnesota State Fairgrounds increases local footfall |
| Host region: Minnesota / Twin Cities metro | Retail buyers, craft sellers, online resellers, design businesses | High | Twin Cities supports a strong concentration of independent retail and specialty commerce |
| Nearby business hubs | Minneapolis, Rochester, Duluth, Wisconsin border markets | Medium | Short-haul attendance likely from surrounding retail corridors |
| National reach | Traveling buyers, wholesalers, designers, repeat attendees | Medium | InterGem markets itself as a recurring U.S. jewelry show brand |
| International reach | Limited but possible via trade participants and supply-chain buyers | Low to medium | No current-year international attendee data was publicly confirmed in the official source text |
| Trade corridor relevance | Upper Midwest retail and resale channels | Medium | Good fit for regional sourcing and category replenishment |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Regional | Primary classification | The Saint Paul edition is likely to draw strongest attendance from Minnesota and neighboring Upper Midwest buyers, consumers, and small businesses. |
| National | Secondary reach | InterGem is a multi-city U.S. event brand that can attract repeat attendees and travel buyers from beyond the host state. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| JTV | Jewelry retailer / direct seller | Large jewelry merchandise buyer and category operator; relevant for sourcing, content, and commercial partnerships | jtv.com | Merchandising Director, Buyer, Sourcing Manager, Category Manager | Strong Market Fit, Attendance Not Confirmed |
| Helzberg Diamonds | Jewelry retailer | Potential trade buyer for gemstones, finished jewelry, and consumer trend scouting | helzberg.com | Merchandise Buyer, VP Merchandising, Inventory Manager | Strong Market Fit, Attendance Not Confirmed |
| Kay Jewelers | National jewelry retailer | Could use the show for sourcing, trend scouting, and regional promotion opportunities | kay.com | Buyer, Category Manager, VP of Merchandise | Strong Market Fit, Attendance Not Confirmed |
| Zales | Jewelry retailer | Relevant for retail merchandising, gemstone assortment, and promotional jewelry | zales.com | Merchandising Buyer, Sourcing Director, Product Manager | Strong Market Fit, Attendance Not Confirmed |
| Macy’s | Department store / retail buyer | Relevant for jewelry category buyers, seasonal merchandise, and vendor sourcing | macys.com | Buyer, Category Merchant, Merchandise Planner | Strong Market Fit, Attendance Not Confirmed |
| Saks Fifth Avenue | Luxury retail buyer | Luxury jewelry assortment and premium vendor relationships align with show offerings | saksfifthavenue.com | Luxury Buyer, Category Manager, Merchandising Director | Strong Market Fit, Attendance Not Confirmed |
| Nordstrom | Retail buyer | Potential buyer for jewelry, accessories, and seasonal luxury merchandise | nordstrom.com | Buyer, Assistant Buyer, Category Manager | Strong Market Fit, Attendance Not Confirmed |
| Michaels | Craft retailer / component buyer | Strong fit for beads, craft jewelry, and maker supply categories | michaels.com | Category Buyer, Sourcing Specialist, Merchandise Manager | Strong Market Fit, Attendance Not Confirmed |
| JOANN | Craft and fabric retailer | Relevant for jewelry-making components, beads, and creative supplies | joann.com | Buyer, Category Manager, Product Sourcing Lead | Strong Market Fit, Attendance Not Confirmed |
| Etsy | Marketplace / seller ecosystem | Relevant as a channel for independent jewelry sellers and makers sourcing product ideas | etsy.com | Marketplace Seller Relations, Category Partnerships, Growth Manager | Strong Market Fit, Attendance Not Confirmed |
| Pandora | Jewelry brand / retailer | Useful for brand and category benchmarking, retail and product trend tracking | pandora.net | Commercial Buyer, Merchandising Director, Retail Partnerships | Strong Market Fit, Attendance Not Confirmed |
| Kay’s local and independent jewelers network | Independent retail network | Best-fit local regional buyers for direct buying and relationship building | n/a | Owner, Buyer, Store Manager, Merchandise Lead | Strong Market Fit, Attendance Not Confirmed |
| Association of Women’s Jewelry and Watch Advisors | Trade association / influencer network | Useful for industry networking and education-driven attendance segments | awjwa.com | Association Leader, Program Director, Member Relations | Strong Market Fit, Attendance Not Confirmed |
| Gemological Institute of America | Education / certification institution | Relevant because the organizer offers school registration and the audience includes education-related participants | gia.edu | Education Program Lead, Training Director, Admissions | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Buyer / Merchandiser | Merchandising / Buying | Manager to Director | Primary decision-maker for product selection and supplier sourcing |
| 2 | Category Manager | Retail / E-commerce | Manager to Director | Owns assortment strategy for jewelry and accessories |
| 3 | Store Owner / Retail Owner | Operations / Ownership | Owner / Principal | Controls purchasing decisions for independent stores and boutiques |
| 4 | Sourcing Manager | Procurement / Supply Chain | Manager to Senior Manager | Evaluates vendors, pricing, quality, and logistics |
| 5 | Procurement Manager | Procurement | Manager to Director | Relevant where jewelry is sourced for retail, gifting, or institutional resale |
| 6 | E-commerce Manager | Digital Commerce | Manager to Director | Sources products for online resale and marketplace sales |
| 7 | Creative Director / Jewelry Designer | Design / Product | Manager to Director | Influences component and material purchasing for original product lines |
| 8 | Owner / Operator | Small Business | Owner / Founder | Important for direct purchasing at local and regional jewelry shows |
| 9 | Wholesale Account Manager | Sales / Channel | Manager to Director | Manages trade accounts and wholesale replenishment |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Retail | Core industry for jewelry stores, boutiques, and department-store buyers | Retail category and merchandising targeting |
| 2 | Luxury Goods & Jewelry | Direct match for gemstone and jewelry buyers | Premium and luxury buyer targeting |
| 3 | Wholesale | Relevant for resellers, distributors, and trade buyers | Trade and bulk purchasing outreach |
| 4 | Apparel & Fashion | Jewelry is a fashion accessory category with strong style-driven buying | Fashion-merchandising and cross-sell buyers |
| 5 | Consumer Goods | Jewelry and gifts sit within consumer product purchasing behavior | General merchandise and gift-category outreach |
| 6 | Import & Export | Many jewelry products and materials move through cross-border supply chains | Importers, exporters, and sourcing intermediaries |
| 7 | E-Commerce | Online jewelry sellers and marketplace merchants are likely attendees | Digital retail and marketplace buyer campaigns |
| 8 | Consumer Services | Consumer-facing purchase intent is central to this show | Broad customer acquisition and local promotion |
| 9 | Design | Jewelry designers, artisans, and product developers are a core segment | Creative and maker-focused targeting |
| 10 | Education Management | Relevant because organizer explicitly supports school registration | Education and training participation segments |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Confirmed unavailable | Official event page text reviewed; no attendance total provided | Use qualitative lead scoring rather than volume-based assumptions |
| Exhibitor count | Not publicly confirmed | Confirmed unavailable | Official page references an exhibitor list but does not publish a count in the copied text | No verified current-year exhibitor total available in source text |
| Buyer count | Not publicly confirmed | Confirmed unavailable | No public organizer count identified | Wholesale buyer access is noted, but no volume is disclosed |
| Speaker count | Not publicly confirmed | Confirmed unavailable | Official page text reviewed; no speaker agenda published in the copied source | This appears to be a marketplace show rather than a conference-led program |
| Sponsor count | Not publicly confirmed | Confirmed unavailable | Official page text reviewed; no sponsor list confirmed in the copied source | Limited public sponsor visibility |
| Historical attendance | Not publicly confirmed | Unavailable in current source packet | No verified prior-year numeric attendance data provided | Use lead-intent and category fit as primary KPI |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Jewelry sourcing | Direct access to product, pricing, and variety | In-person product discovery and wholesale conversations | Finished jewelry, gemstones, precious and semi-precious items |
| Retail merchandising | Trending styles and seasonal assortment planning | Pitch by category, margin, and display-ready product mix | Display jewelry, giftable items, value-price SKUs |
| Wholesale registration | Credentialed access to wholesale-only opportunities | Target qualified trade buyers and repeat purchasers | Bulk jewelry, reseller-friendly assortments, manufacturer programs |
| Fashion and luxury goods | Product mix that supports premium and style-led shopping | Engage buyers looking for gift, fashion, and luxury positioning | Luxury jewelry, statement pieces, and branded accessories |
| Education access | School participation and learning-related shopping | Target institutions with jewelry, gemology, or craft programs | Educational kits, demonstrations, instructional materials |
| Consumer gifting | Affordable and premium gift items for special occasions | Drive conversions through event-only offers and bundle pricing | Giftable jewelry, birthstone pieces, bridal items |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The show is explicitly centered on jewelry buyers, wholesalers, designers, and consumer shoppers. |
| Decision-maker availability | High | Independent retailers, buyers, and owners are likely to attend or evaluate inventory directly. |
| Data collection potential | Medium | Public attendee data is limited; exhibitor list may help if accessed through event pages or on-site materials. |
| Apollo targeting potential | High | Strong fit for retail, wholesale, luxury goods, and design-related industries and job titles. |
| Geographic targeting potential | High | Useful for Minnesota and Upper Midwest retail and reseller targeting, plus national jewelry accounts. |
| Best outreach approach | Direct, product-led, and appointment-oriented | Emphasize product category, margin, inventory refresh, and sourcing convenience. |
| Overall lead quality | High | Excellent for jewelry, luxury goods, retail sourcing, and reseller lead generation. |
| Best use case | Lead list building, exhibitor prospecting, and retail buyer outreach | Best suited to supplier sales teams, attendee list enrichment, and category-based prospecting. |
| Limitations / risks | Moderate | Public current-year attendance, exhibitor names, and confirmed buyer lists are limited in the provided official source text. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Retail; Luxury Goods & Jewelry; Wholesale; Apparel & Fashion; Consumer Goods; Import & Export; E-Commerce; Design; Education Management; Consumer Services | Focus on likely jewelry buyers, resellers, and category decision-makers |
| Departments | Merchandising, Buying, Procurement, Supply Chain, Sales, Operations, E-commerce | Target functional owners of product sourcing and assortment |
| Seniority | Owner, Founder, Partner, C-level, VP, Director, Head, Manager | Prioritize decision-makers and budget holders |
| Job titles | Buyer, Merchandiser, Category Manager, Procurement Manager, Sourcing Manager, Merchandise Planner, Store Owner, Boutique Owner, E-commerce Manager, Wholesale Manager, Product Manager | Aligns with both retail and trade buying workflows |
| Geography | Minnesota; Wisconsin; Iowa; North Dakota; South Dakota; Illinois; national U.S. filter for larger jewelry accounts | Captures regional footfall plus national trade buyers |
| Employee size | 1–10, 11–50, 51–200, 201–500, 501–1,000, 1,000+ | Supports both independent buyers and enterprise retail chains |
| Keywords | jewelry, gemstones, diamonds, wholesale, boutique, retail, merchandis*, sourcing, buyer, category, accessories, luxury, gift | Improves precision for jewelry-category prospects |
| Technologies | Not required for this event; optional e-commerce stack targeting if relevant | Useful only if selling digital tools to online jewelry merchants |
| Company type | Retailer, wholesaler, distributor, manufacturer, marketplace seller, independent owner | Matches the buying ecosystem around the show |
| Revenue range | Prioritize SMB to mid-market; expand to enterprise jewelry retailers if selling broader programs | Balances independent retailers with larger chain accounts |
Suggested Apollo Search Logic: Use a Boolean-style approach such as
(jewelry OR gemstones OR diamonds OR boutique OR wholesale OR merchandising OR buyer OR sourcing OR category manager OR retailer)
combined with Apollo industries including Retail, Luxury Goods & Jewelry, Wholesale, Apparel & Fashion, and E-Commerce. Layer geography for Minnesota and the Upper Midwest to capture local buyers, then broaden nationally for larger retail accounts and online sellers.
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| InterGem official event page | Official organizer source | Event title, dates, venue, city, address, show hours, admission rules, and event positioning as a direct-to-consumer jewelry marketplace | High |
| InterGem homepage | Official organizer source | Organizer brand identity, event format, and positioning as America’s jewelry marketplace | High |
| Official page text referencing exhibitor list and wholesale registration | Official organizer page content | Confirmed the existence of an exhibitor list, wholesale registration, school registration, and attendance categories | High |
| Official page ticketing section | Official organizer page content | Verified admission structure, military free admission, wholesale buyer free admission, school registration, and no-refund policy | High |
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Tell us your work email and our AI instantly builds a buyer list matched to International Gem & Jewelry Show — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
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