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About this event
Inman Connect 2026
Event type: Real estate technology, brokerage, property services, lead generation, marketing, sales, proptech, home services, and industry networking
Estimated attendance: Typically several thousand attendees, with a strong mix of brokers, agents, team leaders, brokerage executives, proptech vendors, investors, consultants, franchise leaders, lenders, marketers, and service providers. Exact 2026 attendance will depend on the final agenda, speakers, and venue capacity.
Event overview
Inman Connect 2026 is one of the most important gatherings for the residential real estate ecosystem. It is designed for professionals who want to understand where the market is heading, how technology is reshaping client acquisition and transaction workflows, and which tools, services, and strategies are helping brokerages and agents grow.
This event is especially valuable for companies selling products or services to real estate agents, brokerages, franchise networks, mortgage-related businesses, home-service providers, marketing platforms, software vendors, CRM tools, data providers, AI-powered sales systems, and lead-generation services. If your client is looking for high-intent buyers in the real estate industry, this is a high-value event because attendees usually have direct influence over technology purchases, vendor selection, and business partnerships.
1️⃣ Who attends: Buyers / attendees
This event is primarily attended by real estate business decision-makers and growth-oriented professionals. It is not a consumer homebuyer event. The strongest buyer audience is made up of people who either directly purchase tools and services or influence buying decisions inside brokerages, teams, and real estate service organizations.
Main attendee groups:
- Residential real estate brokers and brokerage owners
- Top-producing agents, team leaders, and luxury real estate specialists
- Brokerage executives, franchise leaders, and regional managers
- Real estate marketing directors and growth leaders
- Proptech founders, product leaders, and partnership managers
- Mortgage professionals and lending executives
- Title, escrow, and transaction-management service providers
- Home-services companies such as moving, repair, staging, inspection, and renovation brands
- VCs, investors, consultants, and advisors focused on real estate innovation
- Training, coaching, and education providers serving the real estate sector
The most valuable buyer segment is usually not the general attendee pool, but the subset of professionals who control marketing spend, technology adoption, lead generation, data subscriptions, client retention tools, recruiting platforms, and operational software. These are the people most likely to convert into leads, vendor meetings, demos, and long-term subscriptions.
2️⃣ Where the show is happening + attendee geographic origin
The show is typically hosted in a major U.S. business destination and attracts a geographically diverse audience. Because real estate is a nationwide industry, the attendee base is usually drawn from all major U.S. regions, with some international participation from proptech, capital, and advisory communities.
Geographic origin pattern:
- Local: Strong turnout from the host city and surrounding metro area
- National: Heavy attendance from all major U.S. real estate markets
- Global: Some participation from international proptech firms, investors, and service providers
For targeting purposes, the most relevant geographic segments are usually:
- Major U.S. metro markets such as New York, Los Angeles, Miami, Dallas, Houston, Chicago, Atlanta, Phoenix, Denver, Seattle, Boston, and San Francisco
- Fast-growing secondary markets where brokerages and teams are scaling quickly
- International vendors with U.S. expansion goals
- Regional broker-owners and franchise groups operating multiple offices
3️⃣ Audience reach: Local / National / Global
Reach type: National with selective global influence
The event has a strong national footprint because the real estate business in the United States is highly fragmented, competitive, and vendor-driven. Attendees are typically looking for practical ideas to improve lead generation, conversion, recruiting, team performance, brand positioning, and transaction efficiency.
While the event is centered on U.S. residential real estate, the reach can become broader due to the presence of proptech companies, AI tools, marketing platforms, data providers, and investors with global operations. This makes it attractive for companies that want to sell into the U.S. market while also reaching decision-makers with broader business influence.
4️⃣ Sample buyer company names + websites
Below is a sample target-account list for attendee-list buyers. These are the kinds of companies most likely to be relevant for data enrichment, outreach, sponsorship targeting, appointment setting, or lead generation. The focus is on buyers only, not random exhibitors.
| Priority | Company | Website | Best Title to Target | Why This is a Good Buyer Fit |
|---|---|---|---|---|
| 1 | Anywhere Real Estate | anywhere.re | VP Marketing, CRM Director, Brokerage Technology Leader | Large brokerage and franchise ecosystem; strong need for lead generation, technology, and agent productivity tools. |
| 2 | Keller Williams | kw.com | Technology Partnerships Manager, Regional Operating Principal | Big franchise network with many independent decision-makers and a strong culture of training and performance systems. |
| 3 | RE/MAX | remax.com | Franchise Development Director, Marketing Operations Lead | Highly visible brand with offices and owners who invest in recruiting, branding, and agent tools. |
| 4 | Compass | compass.com | Growth Marketing Director, Brokerage Operations Leader | Technology-forward brokerage with appetite for premium tools, productivity platforms, and data solutions. |
| 5 | eXp Realty | exprealty.com | Agent Experience Director, Partnership Manager | Large distributed agent network; strong need for digital platforms, recruiting tools, and communication systems. |
| 6 | Redfin | redfin.com | Product Marketing Manager, Business Development Lead | Technology-led real estate model with ongoing need for marketing automation, operations, and consumer engagement tools. |
| 7 | Coldwell Banker | coldwellbanker.com | Brand Marketing Director, Franchise Support Manager | Established brokerage brand with strong interest in training, marketing, and agent support solutions. |
| 8 | Century 21 | century21.com | Franchise Marketing Lead, Growth Strategy Director | Brokerage/franchise network that benefits from digital marketing, lead routing, and local office enablement. |
| 9 | Berkshire Hathaway HomeServices | bhhs.com | Operations Director, Regional Marketing Manager | Brand-driven brokerage network with demand for operational efficiency and premium client services. |
| 10 | HomeServices of America | homeservices.com | National Partnerships Director, Technology Adoption Lead | Large real estate services network with multiple brands and cross-selling opportunities. |
| 11 | Opendoor | opendoor.com | Partnerships Manager, Lifecycle Marketing Manager | Proptech operator with strong need for digital acquisition, consumer engagement, and transaction tools. |
| 12 | Zillow | zillow.com | Industry Relations Director, Advertising Partnerships Lead | Major real estate platform with large vendor ecosystem and continuous interest in agent and brokerage partnerships. |
| 13 | Homes.com | homes.com | Enterprise Sales Director, Demand Generation Manager | Real estate media and lead-gen platform that aligns well with brokerage marketing and advertising budgets. |
| 14 | CoreLogic | corelogic.com | Enterprise Partnerships Manager, Data Product Director | Data and analytics provider serving real estate professionals, lenders, and property-related service firms. |
| 15 | DocuSign | docusign.com | Real Estate Partnerships Lead, Channel Sales Manager | Transaction workflow solutions are highly relevant to brokerages, teams, and deal-heavy real estate businesses. |
| 16 | Dotloop | dotloop.com | Customer Success Director, Real Estate Sales Manager | Transaction management and collaboration tools are a strong fit for brokerages and teams. |
| 17 | Better | better.com | Mortgage Partnerships Director, Strategic Accounts Manager | Mortgage and financing services often look for direct access to agents and brokerage channels. |
| 18 | HomeLight | homelight.com | Business Development Director, Agent Referral Partnerships Lead | Referral, agent, and partner-led growth model fits well with the event audience. |
| 19 | Place | place.com | Revenue Operations Manager, Partnerships Director | Real estate team growth, recruiting, and operating systems are a strong fit for this audience. |
| 20 | RAMP | ramp.com | Head of Partnerships, Industry Sales Director | Finance and expense automation can be relevant for brokers, teams, and real estate businesses managing operating costs. |
5️⃣ Job profiles, industries & event type
The best job profiles are typically mid- to senior-level decision-makers and operators who influence purchasing decisions. For attendee-list monetization, these are the people most likely to convert into meaningful business conversations.
Best job titles to target:
- Chief Executive Officer
- President
- Broker Owner
- Managing Broker
- Regional Vice President
- VP of Marketing
- Director of Marketing
- Chief Growth Officer
- Head of Partnerships
- Partnerships Manager
- Director of Technology
- CRM Manager
- Operations Director
- Sales Enablement Manager
- Brokerage Services Manager
- Franchise Development Manager
- Business Development Manager
- Customer Success Manager
- Product Marketing Manager
- Data and Analytics Lead
Best industries to use from your industry list:
- Real Estate
- Marketing & Advertising
- Internet
- Information Technology & Services
- Computer Software
- Financial Services
- Mortgage-related companies can also be captured through Financial Services
- Management Consulting
- Public Relations & Communications
- Commercial Real Estate
- Construction, Building Materials, and Home Services adjacent industries
- Staffing & Recruiting for talent-focused vendors
Event type fit: The event is a hybrid of conference, education summit, networking forum, and technology showcase. It is especially suitable for attendee-list buyers because many participants attend with a clear business purpose: to source vendors, evaluate tools, benchmark strategies, and build partnerships.
6️⃣ Estimated attendance: expected total footfall
Estimated attendance for Inman Connect 2026 is likely to be in the several-thousand range. Historically, this type of event attracts a concentrated audience of high-value real estate professionals rather than mass consumer traffic.
The footfall is important, but the real value is the quality of the attendee base. A smaller, highly relevant audience of brokers, team leaders, platform vendors, and business executives can be more valuable than a much larger generic event with weak buyer intent.
From a sales perspective, the strongest outcomes usually come from:
- High-quality decision-maker records
- Verified brokerage and team-level contacts
- Marketing and technology-focused attendees
- Vendor sponsors and partners
- Speaker and advisory participants
7️⃣ Key focus areas & buyer engagement
Inman Connect is centered on the business side of real estate, which makes it ideal for vendors selling services, software, and support solutions. The event usually covers the most pressing operational and growth topics facing agents, brokerages, and proptech firms.
Key focus areas:
- Lead generation and conversion
- Brand marketing and personal branding for agents
- Brokerage growth and team expansion
- AI and automation in real estate workflows
- CRM, marketing automation, and client communication systems
- Transaction management and digital document workflows
- Recruiting and retention of top-producing agents
- Proptech innovation and vendor partnerships
- Data, analytics, and business intelligence
- Mortgage, title, escrow, and ancillary real estate services
Buyer engagement opportunities:
- Book meetings with brokerage owners and marketing leaders before the event
- Target vendors that already sell into real estate but need expansion
- Approach franchise networks and multi-office groups with partnership offers
- Segment the list by job function to match product category and buyer intent
- Use speaker, sponsor, and exhibitor status as an indication of buying power
The best engagement strategy is to position your client as a solution to a specific business pain point. Real estate professionals do not respond well to generic outreach. They respond to concrete value: more leads, lower cost per acquisition, faster closings, better recruiting, stronger conversion, better visibility, or smoother operations.
8️⃣ Client-product fit note
Before finalizing the best buyer list, I strongly recommend reviewing your client’s website and product offering. The ideal buyer segment changes a lot depending on what the client sells.
Examples of how buyer targeting changes by product:
- If the client sells CRM or automation software: target brokerage owners, marketing directors, operations heads, and team leaders.
- If the client sells lead generation or advertising services: target growth leaders, listing specialists, team owners, and digital marketing directors.
- If the client sells transaction or document tools: target compliance managers, operations directors, and brokerage technology leads.
- If the client sells mortgage, title, or escrow services: target partner channel leaders, lender alliances teams, and brokerage executives.
- If the client sells coaching or training: target agent productivity leaders, brokerage trainers, and franchise support teams.
- If the client sells AI or data products: target technology decision-makers, analytics teams, and executive-level growth leaders.
If you share the client website, I can refine the target list and prioritize the best buyers based on product-market fit, not just event attendance. That will make the outreach list much sharper and more likely to convert.
9️⃣ Industry recommendations from your industry list
Based on the event theme, the strongest industry filters from your list are:
- Real Estate
- Marketing & Advertising
- Information Technology & Services
- Computer Software
- Internet
- Financial Services
- Commercial Real Estate
- Management Consulting
- Public Relations & Communications
- Staffing & Recruiting
- Professional Training & Coaching
- Online Media
- Publishing
- Construction
- Consumer Services
If your goal is attendee-list sales, these industries are the best starting point for filtering. In many cases, the most useful records will be people in real estate companies, proptech vendors, lead-generation firms, marketing agencies, lenders, and service companies that rely on agent and broker relationships.
Final recommendation
Inman Connect 2026 is a strong B2B event for attendee-list monetization if your client sells into the real estate sector. The audience is concentrated, business-driven, and filled with potential buyers who influence budgets and vendor selection.
The event is especially strong for:
- Real estate software and platform vendors
- Lead generation and marketing providers
- CRM, automation, and workflow tools
- Mortgage, title, and transaction service companies
- Coaching, training, and consulting providers
- Proptech companies seeking partnership and demand-generation opportunities
Overall buyer quality rating: 9/10 for real estate-focused products and services.
Overall event fit: Very strong for targeted B2B outreach, especially when the list is segmented by job title, company type, and product relevance.
If you share your client’s website, I can review it and give you a tighter list of the best buyers, the best titles, and the best industries to target for this event.
Data sheet
| Event Name | Inman Connect 2026 |
| Event Date | July 28–30, 2026 |
| Event Status | Upcoming |
| Venue | Marriott Marquis San Diego Marina |
| City | San Diego |
| State / Region | California |
| Country | United States |
| Organizer | Inman Group / Inman |
| Official Event Website | inman.com |
| Event Type | Conference / summit focused on residential real estate, brokerage growth, marketing, technology, lead generation, proptech, and industry networking |
| Primary Category | Business Services |
| Secondary Applicable Categories | IT & Technology; Banking & Finance |
| Audience Reach | National with selective international participation |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. Market position and prior editions indicate a large professional audience with several thousand attendees likely. |
| Attendance Data Reliability | Estimated based on historical market positioning and prior-edition reputation; not confirmed for 2026 |
| Main Purpose of Event | To connect residential real estate decision-makers with technology vendors, service providers, marketing partners, brokerage leaders, and industry experts around growth, operations, recruiting, market strategy, and digital transformation. |
Inman Connect is a well-known U.S. real estate conference brand serving the residential property ecosystem. The event typically brings together brokerage executives, team leaders, agents, franchise operators, proptech firms, mortgage-related businesses, marketing platforms, service vendors, and industry consultants for education, networking, partnership development, and commercial discovery.
From a lead-generation perspective, the event matters because attendees commonly influence software purchases, lead-generation decisions, marketing budgets, recruiting strategy, transaction workflow tools, CRM adoption, data subscriptions, and vendor partnerships. It is especially relevant for suppliers selling into brokerages, teams, lenders, home services, real estate marketing, sales enablement, analytics, and AI-driven workflow solutions.
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Brokerage executives | Residential brokerages, franchise groups, multi-office firms | Approve technology stacks, recruiting tools, marketing platforms, training spend, data subscriptions, and vendor partnerships | Very high-value buyers for SaaS, marketing, CRM, lead generation, and operations solutions |
| Team leaders and high-producing agents | Independent teams, luxury teams, top-producing agent groups | Direct buyers of lead-gen tools, CRMs, transaction management, listing marketing, AI assistants, and coaching services | Strong fit for scalable sales and productivity offerings |
| Franchise leadership | National and regional real estate franchise networks | Influence enterprise-wide vendor selection, branding platforms, training programs, and affiliated services | High strategic value for enterprise partnerships |
| Proptech buyers and operators | Real estate software firms, marketplaces, analytics platforms | Seek integrations, data sources, channel partnerships, and distribution opportunities | Useful for partnerships, API, white-label, and reseller outreach |
| Mortgage and lending leaders | Mortgage lenders, loan origination platforms, title and escrow-related businesses | Buy co-marketing, borrower acquisition, CRM, compliance workflow, and referral ecosystem tools | Relevant for fintech, marketing, workflow, and customer acquisition vendors |
| Marketing and growth leaders | Brokerages, franchises, portals, real estate SaaS vendors | Manage advertising, CRM strategy, content, lead nurturing, and conversion technology | Excellent targets for MarTech, data, and campaign automation providers |
| Operations and transaction leaders | Brokerages, large teams, franchise support offices | Evaluate workflow software, compliance, transaction coordination, document management, and productivity tools | High fit for back-office and operational efficiency solutions |
| Investors and strategic partners | Venture firms, growth investors, corporate development teams, strategic advisors | Assess emerging categories, category leaders, and platform opportunities | Relevant for partnership sourcing, investment visibility, and ecosystem positioning |
| Home services and affiliated service providers | Insurance, inspection, moving, warranty, staging, renovation, title, escrow, and utility setup businesses | Buy channel access, referral partnerships, lead-gen programs, and co-branded solutions | Good fit for partnership-led outreach and distribution deals |
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| San Diego | Local brokers, agents, regional mortgage and home service providers, local proptech and marketing agencies | Medium | Host-city participation is likely but the event brand extends well beyond the local market |
| California | Brokerage groups, team leaders, franchise offices, lenders, technology vendors from major California metros | High | Los Angeles, Orange County, San Diego, Inland Empire, Bay Area, and Sacramento are relevant feeder markets |
| West Coast business hubs | Arizona, Nevada, Washington, Oregon, Utah, Colorado, and Texas-connected attendees may also travel due to air access and industry relevance | High | Regional draw is strengthened by San Diego’s destination appeal and the event’s national brand recognition |
| United States national market | Large brokerages, franchise systems, portals, proptech providers, lenders, and service vendors from across the U.S. | Very High | Primary buyer concentration is national rather than purely local or regional |
| International | Selective participation from international proptech firms, investors, and brokerage leaders | Low to Medium | International reach is likely secondary to U.S. attendance unless a global speaker or sponsor program is expanded |
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary classification | Inman Connect is positioned as a major U.S. real estate industry event and attracts decision-makers from brokerages, franchises, technology vendors, and service providers nationwide. |
| Secondary: Regional / International | Supplementary reach | The California location increases West Coast participation, while some international proptech and investment interest may be present. |
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Anywhere Real Estate | Brokerage / franchise network | Major residential real estate enterprise with broad need for agent productivity, recruiting, marketing, and transaction technology | anywhere.re | Chief Marketing Officer, SVP Product, VP Brokerage Operations, Director of Technology Partnerships | Prior-Year Participation Evidence |
| Compass | Brokerage | Technology-forward brokerage with high relevance for CRM, AI, marketing, data, and agent enablement suppliers | compass.com | VP Operations, Head of Product, Director of Agent Experience, Partnerships Director | Prior-Year Participation Evidence |
| Keller Williams Realty | Franchise / brokerage network | Large national network with broad supplier relevance across training, lead generation, data, and technology adoption | kw.com | Regional Operating Principal, Chief Technology Officer, VP Learning, Director of Agent Growth | Prior-Year Participation Evidence |
| RE/MAX | Franchise network | Relevant buyer for enterprise marketing, technology integrations, and brokerage growth tools | remax.com | SVP Franchise Growth, VP Marketing, Director of Technology, Head of Agent Services | Prior-Year Participation Evidence |
| eXp Realty | Cloud-based brokerage | High fit for virtual productivity, communication, recruiting, and AI-enabled sales solutions | exprealty.com | Chief Innovation Officer, VP Agent Services, Director of Revenue Operations, Partnerships Manager | Prior-Year Participation Evidence |
| Redfin | Real estate brokerage / platform | Relevant for digital customer acquisition, analytics, marketplace, and workflow technology partnerships | redfin.com | VP Product, Director of Brokerage Operations, Head of Partnerships, Growth Marketing Director | Prior-Year Participation Evidence |
| The Real Brokerage | Brokerage | Fast-growth brokerage model aligned with recruiting, retention, and digital enablement tools | therealbrokerage.com | Chief Growth Officer, VP Agent Experience, Director of Operations, Partnerships Lead | Prior-Year Participation Evidence |
| Rocket Mortgage | Lender / mortgage platform | Relevant for referral ecosystems, borrower acquisition, CRM, and integration opportunities with brokerages and agents | rocketmortgage.com | VP Partnerships, Director of Business Development, Marketing Director, Product Leader | Prior-Year Participation Evidence |
| Guaranteed Rate | Mortgage lender | Important buyer profile for co-marketing, lead generation, technology integrations, and agent-lender partnership tools | rate.com | Regional Sales Director, VP Marketing, Director of Strategic Partnerships, Product Manager | Prior-Year Participation Evidence |
| Old Republic Title | Title / settlement services | Relevant for referral partnerships, transaction workflow tools, and brokerage service integrations | oldrepublictitle.com | SVP Business Development, Regional Manager, Marketing Director, Partnerships Director | Prior-Year Participation Evidence |
| Zillow | Portal / marketplace / housing technology | Relevant strategic player across advertising, lead routing, integrations, and software partnerships | zillow.com | Director of Industry Relations, Partnerships Director, Product Lead, Enterprise Sales Leader | Prior-Year Participation Evidence |
| CoStar / Homes.com | Real estate platform / portal | Relevant for data, advertising, visibility, and brokerage technology ecosystem partnerships | costar.com / homes.com | VP Strategic Accounts, Product Executive, Partnerships Lead, Marketing Director | Prior-Year Participation Evidence |
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Executive Officer / President | Executive Office | C-Level | Sets strategic direction, approves key vendor relationships, and influences enterprise-level budget allocation |
| 2 | Chief Technology Officer / Chief Innovation Officer | Technology / Product | C-Level | Owns platform roadmap, integrations, automation, AI adoption, and software procurement priorities |
| 3 | VP / SVP of Brokerage Operations | Operations | VP / Senior Executive | Leads process efficiency, transaction workflow, office support, and operational vendor decisions |
| 4 | VP / Director of Marketing | Marketing | Director / VP | Controls lead generation, campaign platforms, branding, attribution, and agent marketing tools |
| 5 | Director of Product / Product Manager | Product | Manager / Director | Important for integration partnerships, API workflows, and feature adoption |
| 6 | Director of Agent Experience / Head of Training | Operations / Learning | Director | Influences onboarding, productivity, retention, coaching, and enablement tool purchases |
| 7 | Partnerships Director / Business Development Director | Partnerships / Business Development | Director / VP | Critical for channel partnerships, referral programs, affiliate offerings, and strategic alliances |
| 8 | Regional Sales Director / Growth Leader | Sales / Growth | Director / VP | Buys lead flow, conversion tools, and sales acceleration services for distributed teams |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Real Estate | Core industry for residential brokerages, franchise operators, and property-focused service firms | Brokerage technology, lead generation, recruiting, and transaction solutions |
| 2 | Information Technology & Services | Covers proptech vendors, integration providers, and digital workflow platforms | Partnerships, embedded tools, APIs, and data services |
| 3 | Computer Software | Relevant for CRM, AI, transaction tech, automation, and marketing platforms | Software procurement and integration targeting |
| 4 | Marketing & Advertising | Strong event fit because brokerages invest heavily in customer acquisition and brand growth | Lead generation, paid media, creative automation, and attribution tools |
| 5 | Financial Services | Includes mortgage, lending, and adjacent transaction-finance participants | Borrower acquisition, referral management, lender-broker collaboration |
| 6 | Internet | Applies to marketplaces, listing portals, audience platforms, and digital-first service firms | Marketplace partnerships, audience acquisition, and embedded services |
| 7 | Management Consulting | Consultants influence technology selection, growth strategy, and change management in brokerages | Advisory-led vendor introductions and strategic services |
| 8 | Professional Training & Coaching | Agent development and team performance are central recurring themes | Coaching, enablement, learning technology, and sales effectiveness |
| 9 | Events Services | Relevant for ecosystem partners, sponsorship activations, and event-adjacent buyer programs | Partnership, sponsorship, and community-building offers |
| 10 | Consumer Services | Covers home-related service categories that partner with agents and brokerages | Referral partnerships and post-transaction service bundles |
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Several thousand likely | Estimated | Historical market reputation and event scale positioning | Attendance figure not publicly confirmed by the organizer. |
| Exhibitor / sponsor count | Not publicly confirmed | Unconfirmed | Current-year public event materials reviewed at research stage | May become available closer to the event through sponsor or exhibitor pages |
| Buyer count | Not publicly confirmed | Unconfirmed | Organizer site review | No formal hosted-buyer count publicly identified |
| Speaker count | Not publicly confirmed | Unconfirmed | Agenda and speaker pages to be monitored | Speaker roster typically expands as event date approaches |
| Sponsor count | Not publicly confirmed | Unconfirmed | Organizer site review | Sponsors are important indicators for prospecting once published |
| Historical attendance | Large industry audience historically associated with Inman Connect editions | Historical / prior-year evidence | Brand reputation and prior-edition positioning | Use as directional context only, not as confirmed 2026 attendance |
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Lead generation | More qualified buyer and seller opportunities at manageable acquisition cost | Performance marketing demos, conversion case studies, pipeline ROI conversations | Lead-gen platforms, advertising tech, landing-page tools, nurturing automation |
| CRM and sales workflow | Centralized prospect management and improved response speed | Live workflow walkthroughs and integration-led conversations | CRM, marketing automation, call tracking, transaction management, pipeline analytics |
| AI and automation | Agent productivity, follow-up automation, content generation, and support efficiency | High-interest category for brokerage innovation and vendor differentiation | AI assistants, predictive analytics, workflow automation, conversational tools |
| Recruiting and retention | Grow agent count, improve productivity, and reduce churn | Executive conversations around growth strategy and agent experience | Recruiting software, performance tools, coaching, LMS, retention programs |
| Marketing and branding | Consistent local marketing with measurable conversion outcomes | Campaign optimization and franchise-scale branding conversations | Creative automation, social media tools, SEO, video, content, attribution analytics |
| Transaction efficiency | Lower administrative burden and faster deal execution | Operations-led product evaluations and proof-of-efficiency discussions | eSignature, compliance, document automation, coordination, title/mortgage integrations |
| Partnership ecosystems | New revenue channels and stronger cross-sell opportunities | Business development meetings with lenders, title firms, portals, and home-service providers | Affiliate programs, reseller deals, referral partnerships, embedded-service offerings |
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event attracts direct buyers and strong influencers across brokerage, marketing, technology, operations, and lending functions. |
| Decision-maker availability | High | Executive and director-level attendees are common in this event category, particularly from brokerages, franchises, and SaaS providers. |
| Data collection potential | Medium to High | Strong if sponsor, agenda, exhibitor, and speaker pages are publicly released in detail; lower if attendee data remains closed. |
| Apollo targeting potential | Very High | The audience maps well to Apollo filters by industry, job title, department, geography, and employee size. |
| Geographic targeting potential | High | National U.S. targeting is appropriate, with extra emphasis on California and large residential real estate markets. |
| Best outreach approach | High | Use event-timed outreach tied to growth, AI, recruiting, conversion, and operational efficiency messaging. |
| Overall lead quality | Very High | Suitable for B2B attendee list building, exhibitor targeting, sponsor intelligence, and buyer-side outreach into residential real estate. |
| Best use case | High-value B2B prospecting | Best for SaaS, MarTech, lead-gen, data, workflow, partnerships, and service providers selling into brokerages and adjacent firms. |
| Limitations / risks | Medium | Current-year attendee-level confirmation may be limited until official sponsor, speaker, or agenda details are published. |
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Real Estate; Information Technology & Services; Computer Software; Marketing & Advertising; Financial Services; Internet; Professional Training & Coaching; Consumer Services | Captures brokerages, proptech, lenders, growth firms, marketplaces, and affiliate service providers |
| Departments | Executive, Operations, Marketing, Sales, Product, Information Technology, Business Development, Partnerships | Focuses on the functions most likely to buy or influence vendor selection |
| Seniority | Owner, Founder, Partner, C-Level, VP, Head, Director | Targets decision-makers and budget influencers |
| Job titles | CEO, President, Chief Technology Officer, Chief Innovation Officer, Chief Marketing Officer, VP Brokerage Operations, Director of Marketing, Director of Product, Head of Agent Experience, Partnerships Director, Business Development Director, Regional Sales Director | Matches the common buying roles present at this event |
| Geography | United States; priority states: California, Texas, Florida, New York, Arizona, Colorado, Washington, Nevada | Targets major residential real estate markets and likely attendee hubs |
| Employee size | 11–50; 51–200; 201–500; 501–1,000; 1,001–5,000; 5,001+ | Covers growth-stage firms, regional brokerages, enterprise brands, and franchise systems |
| Keywords | brokerage, realtor, real estate team, MLS, proptech, mortgage, title, escrow, transaction management, CRM, lead generation, agent recruiting, home services | Improves buyer segmentation precision and event relevance |
| Technologies, if relevant | CRM, marketing automation, AI, analytics, call tracking, digital advertising, eSignature, workflow automation | Useful for aligning with digital transformation themes |
| Revenue range, if relevant | $1M–$10M; $10M–$50M; $50M–$250M; $250M+ | Helps separate local teams from multi-market enterprises |
| Company type | Private and public companies | Both enterprise brands and growth firms are relevant event audiences |
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Inman official website | Organizer / publisher site | Organizer identity, brand ownership, event series context, and general market positioning | High |
| Inman Connect event hub | Official event page | Event branding, conference positioning, agenda and speaker publication path when available | High |
| Marriott official website | Venue website | Venue name, location, and lodging/meeting property verification | High |
| City of San Diego official website | Government / location reference | City and regional reference context for attendee geographic analysis | High |
| Known event details supplied by requester | User-provided event inputs | Dates, venue, city, state, and country used in this report | Used as provided; advisable to re-check against official registration page when publicly available |
| Publicly visible prior Inman Connect materials | Historical / prior-year evidence | Directional evidence for event scale, participant profile, and relevance of major brokerage, portal, and lender categories | Medium; should not be treated as confirmed 2026 attendance |
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