Indonesia Consumer Electronics Exhibition - ICE
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About this event
Indonesia Consumer Electronics Exhibition (ICE)
The Indonesia Consumer Electronics Exhibition (ICE) is a major consumer electronics and electronics manufacturing-focused trade event in Indonesia, designed to bring together large numbers of exhibiting companies and trade/professional visitors to explore new technologies, compare products, and drive commercial engagement across the electronics ecosystem.
When & Where
The event will be held on 21 – 23 April 2027 at Jakarta International Expo (JIExpo) Kemayoran, located in Jakarta, Indonesia.
Scale & Participation Overview
ICE is positioned as a high-capacity industry marketplace, with the official event overview indicating:
- 1,100 exhibiting companies
- 25,000 trade & professional exhibitors visitors
- 30,000 sqm sized exhibition area
Event Purpose & Why It Matters
ICE is promoted as a platform for learning and business growth by giving participants first-hand access to new products and technologies launched at the event. The show is also positioned as an opportunity to make appointments with targeted organizations, compare products and technologies directly, and support active research buying decisions—ranging from meeting current suppliers to sourcing new suppliers and placing orders.
Industry Context in Indonesia
The event highlights Indonesia’s strong market potential for consumer electronics, supported by the country’s large population and ongoing improvements in consumer purchasing power and market sophistication. It also emphasizes the relevance of policy and industrial direction in the electronics sector, including government support and alignment with programs that encourage manufacturing and electronics development.
Supporting Ecosystem & Associations
ICE is described as supported by the Indonesian government and several key associations, including GABEL, HTII, Aperlindo, Gamatrindo, and APKABEL. This backing is presented as a reason the event is expected to be among the most anticipated ASEAN trade events for consumer electronics and electronics manufacturing industries.
Visitor & Business Experience Focus
The event’s visitor value proposition centers on practical sourcing and evaluation. Attendees are guided toward:
- Learning about new technologies and products
- Scheduling meetings with targeted organizations
- Comparing solutions in a single market setting
- Conducting research aligned with buying decisions
- Meeting existing suppliers
- Finding and onboarding new suppliers
- Purchasing and placing new orders
Organizer Information (As Stated on the Official Site)
The event is organized by GEM Indonesia, described on the official site as an international leading specialized trade event organizer based in Jakarta, Indonesia.
Data sheet
Indonesia Consumer Electronics Exhibition - ICE – Event Attendee & Buyer Profile Analysis
Event Date: 21–23 April 2027
Location: JIExpo, Jakarta, Indonesia
Event Status: Upcoming
Research Date: 1 July 2026
Event Overview
| Event Name | Indonesia Consumer Electronics Exhibition - ICE / Indonesia International Consumer Electronics Exhibition 2027 |
| Event Date | 21–23 April 2027 |
| Event Status | Upcoming |
| Venue | Jakarta International Expo (JIExpo) Kemayoran |
| City | Jakarta |
| State / Region | Special Capital Region of Jakarta |
| Country | Indonesia |
| Organizer | GEM Indonesia |
| Official Event Website | ice-exhibition.id |
| Event Type | B2B trade exhibition / consumer electronics and electronics manufacturing show |
| Primary Category | Electric & Electronics |
| Secondary Applicable Categories | IT & Technology; Industrial Engineering; Business Services |
| Audience Reach | National with regional ASEAN relevance |
| Estimated Attendance / Expected Footfall | Organizer states 25,000 trade and professional visitors; 1,100 exhibiting companies |
| Attendance Data Reliability | Organizer-stated figures on the official event website. Attendance figure not independently verified. |
| Main Purpose of Event | Product launch, buyer-supplier meetings, sourcing, new order placement, market research, technology comparison, and networking across the consumer electronics and electronics manufacturing value chain |
About the Event
Indonesia Consumer Electronics Exhibition - ICE is a specialized trade event focused on consumer electronics and related manufacturing sectors. According to the official website, the 2027 edition will take place from 21–23 April 2027 at Jakarta International Expo (JIExpo) Kemayoran in Jakarta, Indonesia. The organizer positions the show as a major ASEAN trade event supported by Indonesian government stakeholders and industry associations, with strong emphasis on product discovery, sourcing, and commercial matchmaking.
The event matters because Indonesia is one of Southeast Asia’s largest consumer electronics markets and serves as a strategic sourcing and distribution hub. Its participant base is expected to include trade visitors, retailers, distributors, importers, procurement teams, electronics manufacturers, and technology buyers looking for new products, suppliers, and manufacturing partnerships. The show is especially relevant for companies targeting retail channels, electronics component sourcing, contract manufacturing, and regional expansion in ASEAN.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Retail buyers and category teams | Consumer electronics chains, hypermarkets, modern retail groups, omnichannel retailers | Assortment selection, vendor approval, promotional planning, purchasing | High-value target for new product listings, distribution, and private-label opportunities |
| Distributors and channel partners | National distributors, regional wholesalers, master distributors, channel aggregators | Import, stock, route-to-market execution, reseller development | Critical for manufacturers seeking market entry or local scale-up |
| Importers and trading companies | Import firms, trading houses, cross-border sourcing businesses | Sourcing, compliance, landed-cost evaluation, supplier selection | Strong fit for exhibitors offering OEM/ODM products and component supply |
| Procurement and sourcing teams | Consumer brands, retailers, distributors, manufacturers, OEMs | Supplier qualification, tendering, pricing negotiation, contracts | Most directly aligned with exhibitor lead generation and commercial closing |
| Product managers and merchandising leaders | Electronics brands, retail groups, marketplace sellers, category-owned businesses | Roadmap input, product selection, launch evaluation, feature comparison | Useful for product introductions, demos, and feature-led selling |
| Manufacturing and OEM/ODM decision-makers | Electronics manufacturers, assembly plants, contract manufacturers | Component sourcing, production planning, partner selection | Relevant for suppliers of components, tooling, machinery, and assembly solutions |
| Operations and supply chain leaders | Retailers, distributors, manufacturers, logistics firms | Inventory, fulfillment, warehousing, delivery performance | Important for technologies and services improving supply continuity |
| Government and industry association stakeholders | Government ministries, standards bodies, trade associations | Policy influence, industry coordination, standards, market development | Relevant for compliance, certification, and market-access conversations |
| Technology and digital transformation teams | Brands, retailers, e-commerce operators, electronics distributors | Systems selection, data integration, IoT and smart-device evaluation | Strong fit for software, automation, analytics, and connected-device vendors |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Jakarta | High | Very high | Largest concentration of retail HQs, distributors, importers, and corporate buyers in Indonesia |
| Host region: Greater Jakarta / Java corridor | High | Very high | Includes nearby industrial, commercial, and distribution hubs |
| National reach: major Indonesian cities | High | High | Likely inbound visitors from Surabaya, Bandung, Medan, Semarang, Bali, Makassar, and other commercial centers |
| International ASEAN attendance | Moderate | Medium | Likely participation from regional buyers, suppliers, and channel partners across Southeast Asia |
| Global sourcing and export markets | Moderate | Medium | Relevant for exporters, OEMs, ODMs, and component suppliers seeking ASEAN market access |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary classification | The event is hosted in Jakarta and is positioned for buyers and suppliers across Indonesia’s consumer electronics market. |
| Regional / ASEAN | Secondary reach | The organizer explicitly frames the show as an ASEAN trade event, indicating meaningful regional buyer and supplier relevance. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Mitra Adiperkasa (MAP) | Retail buyer / omnichannel operator | Large consumer-facing retail group with category and channel buying needs relevant to electronics and accessories. | map.co.id | Category Manager, Procurement Manager, Merchandising Director | Strong Market Fit, Attendance Not Confirmed |
| Electronic City Indonesia | Consumer electronics retailer | Direct retailer/buyer for consumer electronics, appliances, and related product categories. | electronic-city.co.id | Buying Manager, Merchandising Manager, Category Head | Strong Market Fit, Attendance Not Confirmed |
| Datascrip | Distributor / importer | Well aligned with sourcing, distribution, and channel expansion in office and consumer technology categories. | datascrip.com | Sourcing Manager, Business Development Director, Procurement Director | Strong Market Fit, Attendance Not Confirmed |
| Bhinneka | B2B/B2C technology retailer | Relevant for electronics sourcing, online retail assortment, and enterprise purchasing. | bhinneka.com | Head of Procurement, Category Manager, Product Manager | Strong Market Fit, Attendance Not Confirmed |
| Erajaya Group | Retail and distribution group | Major consumer device and accessory channel with strong buyer relevance for launches and distribution partnerships. | erajaya.com | Merchandising Director, Purchasing Manager, Channel Development Director | Strong Market Fit, Attendance Not Confirmed |
| Blibli | E-commerce marketplace / retail buyer | E-commerce category buying and seller partnership opportunities for electronics and smart devices. | blibli.com | Category Manager, Supplier Partnership Manager, Commercial Manager | Strong Market Fit, Attendance Not Confirmed |
| Tokopedia | Marketplace operator | Large digital commerce platform with merchant acquisition and category development needs. | tokopedia.com | Category Lead, Partnerships Director, Merchant Acquisition Manager | Strong Market Fit, Attendance Not Confirmed |
| Lazada Indonesia | E-commerce marketplace / buyer | Relevant for marketplace assortment, cross-border sellers, and electronics vendors. | lazada.co.id | Commercial Manager, Category Manager, Vendor Manager | Strong Market Fit, Attendance Not Confirmed |
| Trans Retail Indonesia | Retail buyer / hypermarket operator | Large retail chain with consumer electronics and home technology assortment needs. | transretail.co.id | Procurement Manager, Category Buyer, Merchandising Lead | Strong Market Fit, Attendance Not Confirmed |
| Yongki Komaladi / multi-brand retail networks | Retail channel buyer | Smaller consumer retail channels can be strong buyers for accessories, smart devices, and audio products. | N/A | Owner, Purchasing Head, Category Buyer | Strong Market Fit, Attendance Not Confirmed |
| Ministry of Industry, Republic of Indonesia | Government / policy stakeholder | Relevant to manufacturing policy, localization, compliance, and electronics sector development. | kemenperin.go.id | Director, Policy Analyst, Program Manager | Confirmed Government / Procurement Organization |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer | Procurement | C-level | Sets sourcing strategy, vendor policy, and budget authority for major buying decisions. |
| 2 | Director of Procurement / Purchasing | Procurement | Director | Owns vendor selection, contract negotiation, and strategic supplier onboarding. |
| 3 | Strategic Sourcing Manager | Sourcing / Procurement | Manager | Evaluates suppliers, benchmarks pricing, and sources new product lines. |
| 4 | Category Manager | Merchandising / Buying | Manager | Controls assortment strategy and product category performance. |
| 5 | Merchandising Director | Merchandising | Director | Influences product range, shelf strategy, and promotional placement. |
| 6 | Business Development Director | Commercial / Partnerships | Director | Seeks channel expansion, distribution partnerships, and new market opportunities. |
| 7 | Supply Chain Director | Supply Chain / Operations | Director | Focuses on availability, logistics performance, and supplier reliability. |
| 8 | Product Manager | Product / Category | Manager | Evaluates feature sets, pricing, and launch readiness for new products. |
| 9 | Operations Director | Operations | Director | Cares about vendor reliability, installation, after-sales support, and fulfillment. |
| 10 | IT Director / CTO / CIO | Information Technology | Director / Executive | Relevant for connected devices, data integration, smart retail, and enterprise electronics buyers. |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Consumer Electronics | Core category for the exhibition and the most direct buyer intent match. | Retail, distribution, and product sourcing leads |
| 2 | Retail | Retail buyers are a primary commercial audience for electronics trade shows. | Category managers and merchandising directors |
| 3 | Wholesale | Wholesalers and channel distributors are major buyers of imported electronics. | Importers, distributors, and resellers |
| 4 | Import & Export | Trade show supports cross-border sourcing and export market development. | International sourcing and distribution teams |
| 5 | Logistics & Supply Chain | Electronics buyers often need logistics, warehousing, and fulfillment support. | Operations and supply chain decision-makers |
| 6 | Information Technology & Services | Relevant to smart devices, connected platforms, and digital retail solutions. | IT leaders and digital transformation teams |
| 7 | Electrical/Electronic Manufacturing | Supports OEM/ODM sourcing and component supply relationships. | Manufacturing procurement and engineering buyers |
| 8 | Computer Hardware | Hardware categories often overlap with consumer electronics and enterprise purchasing. | Device buyers and channel partners |
| 9 | Computer Software | Enables device management, retail systems, and connected consumer platforms. | Digital transformation and integration buyers |
| 10 | Consumer Goods | Broad channel overlap for accessories and bundled consumer products. | Retail and brand partnership buyers |
| 11 | Business Supplies & Equipment | Relevant for office devices, peripherals, and enterprise hardware channels. | B2B electronics and office equipment buyers |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | 25,000 trade and professional visitors | Confirmed by organizer statement | Official website homepage | Organizer-stated figure; not independently audited in the source text |
| Exhibitor count | 1,100 exhibiting companies | Confirmed by organizer statement | Official website homepage | Useful for trade-show scale assessment and lead list building |
| Buyer count | Not publicly confirmed | Unconfirmed | No official buyer list available in provided source text | Buyer-side audience likely overlaps with trade visitors |
| Speaker count | Not publicly confirmed | Unconfirmed | No speaker agenda provided in the source text | If published later, speaker list can improve targeting specificity |
| Sponsor count | Not publicly confirmed | Unconfirmed | No sponsor list provided in the source text | Sponsor list may indicate additional strategic buyers or partners |
| Historical attendance | No independently verified prior-year attendance provided here | Not available | Official website homepage only | For list-building, prioritize current exhibitor, partner, and association data as it becomes available |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Procurement | Vendor sourcing, pricing, compliance, and contract negotiation | Supplier meetings, RFQ follow-up, line-card introductions | OEM/ODM products, components, finished goods, procurement services |
| Retail and merchandising | Assortment optimization and product margin improvement | Category pitch meetings and new-product demonstrations | Consumer electronics, accessories, smart home devices |
| Distribution and channel development | Route-to-market partners and reseller onboarding | Distributor matchmaking and market-entry discussions | Exclusive distribution rights, channel programs, reseller kits |
| Sourcing and manufacturing | Components, assembly partners, cost-down opportunities | Factory partnership discussions and technical evaluation | Electronic components, contract manufacturing, tooling |
| Digital transformation | Connected products, data integration, retail tech | Tech demos and solution-selling to operations teams | Software, IoT, POS, analytics, device management systems |
| Regulation and compliance | Local content, certification, import rules, standards | Compliance and market-access consultations | Certification support, regulatory advisory, product testing |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The show is directly aligned with consumer electronics procurement, distribution, and channel buying. |
| Decision-maker availability | High | Likely to attract category heads, procurement managers, distributors, and business development leaders. |
| Data collection potential | High | Good fit for exhibitor lists, visitor registration, partner organizations, and post-event outreach. |
| Apollo targeting potential | Very High | Clear industry and title alignment enables precise account and persona filtering. |
| Geographic targeting potential | High | Jakarta and Java-based buyers are likely concentrated, with additional reach across Indonesia and ASEAN. |
| Best outreach approach | Very High | Use targeted pre-event outreach, onsite meeting requests, and post-event follow-up segmented by category and role. |
| Overall lead quality | High | Strong B2B list-building event for electronics suppliers, distributors, and service providers. |
| Best use case | B2B attendee list building and buyer profiling | Useful for prospecting retailers, distributors, importers, OEMs, and procurement teams. |
| Limitations / risks | Medium | Current-year attendee list is not publicly confirmed in the provided source text; many “buyers” must be prospectively identified rather than verified. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Consumer Electronics; Retail; Wholesale; Import & Export; Logistics & Supply Chain; Electrical/Electronic Manufacturing; Information Technology & Services; Computer Hardware; Business Supplies & Equipment | Capture the most relevant buying and channel organizations |
| Departments | Procurement; Purchasing; Sourcing; Merchandising; Supply Chain; Operations; Business Development; Partnerships; Product; IT | Reach decision-makers and influencers with active buying responsibility |
| Seniority | C-Level; VP; Director; Head; Manager | Prioritize people with commercial authority and shortlist influence |
| Job titles | Chief Procurement Officer; Procurement Director; Purchasing Manager; Strategic Sourcing Manager; Category Manager; Merchandising Director; Supply Chain Director; Business Development Director; Channel Manager; Product Manager; Operations Director; IT Director; CTO; CIO | High-probability buyers for trade-show outreach and meetings |
| Geography | Indonesia; Greater Jakarta; Java; Southeast Asia; ASEAN | Focus on local buyers with regional sourcing responsibilities |
| Employee size | 51–200; 201–500; 501–1,000; 1,001–5,000; 5,001+ | Prioritize firms with meaningful buying volume and vendor onboarding processes |
| Keywords | consumer electronics, distributor, importer, retailer, OEM, ODM, smart home, audio, mobile accessories, TV, appliances, channel partner | Refine for trade-show fit and product-category relevance |
| Company type | Private company; Public company; Subsidiary; Retail chain; Distributor; Importer; Marketplace operator | Target operating companies more likely to purchase or distribute products |
| Revenue range | Mid-market to enterprise where available | Align with organizations that can support recurring purchase volumes |
Suggested Apollo search logic: (Consumer Electronics OR Retail OR Wholesale OR Import & Export OR Electrical/Electronic Manufacturing) AND (Procurement OR Purchasing OR Sourcing OR Category Manager OR Merchandising Director OR Business Development) AND (Indonesia OR Jakarta OR ASEAN)
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Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Indonesia Consumer Electronics Exhibition official website | Official organizer source | Event name, dates, venue, city, organizer, exhibitor count, visitor count, floor area, event purpose, and market positioning | High |
| Jakarta International Expo (JIExpo) | Venue website | Venue identity and Jakarta location context | High |
| Ministry of Industry, Republic of Indonesia | Government website | Government context relevant to electronics manufacturing, localization, and industrial policy | High |
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