InCoDa - Interieur Collectie Dagen - Window Coverings, Flooring, Wall Covering & Upholstery
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About this event
InCoDa – Interieur Collectie Dagen (Window Coverings, Flooring, Wall Covering & Upholstery)
InCoDa is the B2B trade event where interior design and craftsmanship come together. Taking place in Evenementenhal Gorinchem, The Netherlands on 21, 22 & 23 September 2026, InCoDa brings together interior professionals who want to discover the latest collections, designs, and trends from both leading and emerging brands.
Dates & venue
- Event dates: Monday 21, Tuesday 22 & Wednesday 23 September 2026
- Venue: Evenementenhal Gorinchem
- City & country: Gorinchem, The Netherlands
- Address: Franklinweg 2, 4207 HZ Gorinchem, The Netherlands
What the event is about
InCoDa focuses on home decoration and interior finishing materials, spanning categories such as window decoration, flooring, wall coverings, and upholstery. The event is designed specifically for interior industry decision-makers and practitioners who need product inspiration and trend insights to support their projects and customers.
Attendees can experience the collections through unique pop-up showrooms, expand their knowledge with masterclasses led by experts, and see how design and craftsmanship come together across the interior design value chain.
Who attends (audience focus)
InCoDa is positioned for B2B home decorators, interior designers, project designers and other interior professionals. The visitor experience is built around practical discovery: exploring brand portfolios, learning about new product developments, and connecting with industry peers during the event season.
Why visit
This trade event supports professional inspiration, education, and networking. Visitors come to: discover new collections and trends, engage with brands at showroom-style exhibits, attend educational sessions, and strengthen their business network ahead of the season.
Daily opening hours
- Monday 21 September 2026: 10:00 a.m. – 8:00 p.m.
- Tuesday 22 September 2026: 10:00 a.m. – 5:00 p.m.
- Wednesday 23 September 2026: 10:00 a.m. – 5:00 p.m.
Event positioning (summary)
InCoDa stands out as an interior-focused trade fair for professionals who want to move from inspiration to implementation—covering key interior categories and showcasing how modern design meets expert craftsmanship.
Data sheet
InCoDa - Interieur Collectie Dagen - Window Coverings, Flooring, Wall Covering & Upholstery – Event Attendee & Buyer Profile Analysis
Event date: 21-23 September 2026
Location: Evenementenhal Gorinchem, Gorinchem, Netherlands
Event status: Upcoming
Research date: 1 July 2026
Event Overview
| Field | Details |
|---|---|
| Event Name | InCoDa - Interieur Collectie Dagen - Window Coverings, Flooring, Wall Covering & Upholstery |
| Event Date | 21-23 September 2026 |
| Event Status | Upcoming |
| Venue | Evenementenhal Gorinchem |
| City | Gorinchem |
| State / Region | South Holland |
| Country | Netherlands |
| Organizer | Easyfairs Netherlands |
| Official Event Website | interieurcollectiedagen.nl/en/ |
| Event Type | B2B trade event / interior design and craftsmanship fair |
| Primary Category | Home & Office |
| Secondary Applicable Categories | Building & Construction, Apparels & Clothing? No. Relevant secondary categories: Business Services, Packing & Packaging (limited), Industrial Engineering (limited) |
| Audience Reach | Primarily national with regional Benelux relevance |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Low to Medium; no public current-year attendance figure found in the official page text provided. |
| Main Purpose of Event | To connect interior professionals with leading and emerging brands, showcase collections and trends, and support networking, sourcing, and knowledge-sharing through showrooms and masterclasses. |
About the Event
InCoDa is a B2B trade event focused on interior design and craftsmanship, bringing together window decoration, flooring, wall coverings, upholstery, furniture, and lighting in one marketplace. The official event positioning emphasizes design, inspiration, purchasing, networking, and practical knowledge-sharing, with pop-up showrooms and expert-led masterclasses forming a core part of the visitor experience.
The event matters because it serves as a sourcing and relationship-building platform for interior professionals and commercial buyers who want to compare collections, evaluate new products, and discover market trends. It is especially relevant to exhibitors and suppliers targeting decorators, interior designers, project designers, and other specification-minded buyers active in the Dutch and wider Benelux interior market.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Home decorators / interior stylists | Interior studios, design practices, stylist firms | Specification influence and product recommendation | High relevance for new collections, finishes, and trend-led products |
| Interior designers / project designers | Commercial and residential design firms | Specification and vendor shortlisting | Key audience for wall coverings, flooring, upholstery, and soft furnishings |
| Retail buyers / showroom buyers | Interior retailers, showrooms, chain stores, independent dealers | Purchasing, line selection, supplier onboarding | Important for product assortment, margins, and retail-ready programs |
| Procurement / sourcing teams | Large fit-out firms, hospitality groups, property operators | Supplier evaluation, pricing, contract negotiation | Strong fit for scalable, compliant, and specification-grade suppliers |
| Project specifiers / fit-out professionals | Contract furnishing, interiors, renovation, and fit-out companies | Material selection and project decision influence | Useful for suppliers with project-based commercial offerings |
| Distributors / wholesalers | Regional distribution networks, wholesale interior channels | Resale, channel development, range expansion | Relevant for brands seeking reseller partnerships |
| Importers | Import-focused interior goods companies | Sourcing and portfolio development | High fit for international suppliers and private label opportunities |
| Contract and hospitality buyers | Hotels, serviced apartments, hospitality operators | Project buying and refurbishment decisions | Relevant for durable, design-led, commercial-grade products |
| Manufacturers / brand owners | Flooring, fabric, wallpaper, window covering, and upholstery brands | Partnering, channel development, trend benchmarking | Strong ecosystem relevance even when not direct buyers |
| Media / trade press | Interior trade media, design publications, industry blogs | Coverage and market visibility | Useful for exhibitor amplification and launch visibility |
| Students / schools and trainees | Design schools, vocational institutes | Education and future workforce development | Lower buying power, but relevant for awareness and talent pipeline |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Gorinchem | Local interior professionals and trade visitors | Medium | Venue location supports accessible local turnout and same-day visits |
| Host region: South Holland / Randstad | Design, retail, and project buyers from major Dutch business hubs | High | Strong concentration from Rotterdam, The Hague, Utrecht, and surrounding markets |
| Nearby business hubs | Companies from Rotterdam, Utrecht, Amsterdam, Breda, Den Bosch | High | Likely strong regional draw for B2B interior sourcing and specification |
| National reach: Netherlands | Interior designers, retailers, distributors, importers, project firms | High | Official positioning indicates a national B2B audience |
| International reach: Benelux and nearby EU markets | Suppliers, brands, and channel partners from neighboring markets | Medium | Likely cross-border relevance, but primarily Dutch-language and Dutch-market focused |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary | The official event description positions InCoDa as a B2B event for interior professionals across the Netherlands. |
| Regional | Secondary | Gorinchem and South Holland create strong reach into the Randstad and surrounding provinces. |
| Global | Limited | International participation is possible, but the event appears primarily Dutch-market focused. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Boley Interior / design studios in the Dutch market | Interior designer / specifier | Typical visitor profile for sourcing and specification at a product-led interior trade event | N/A | Owner, Interior Designer, Project Designer | Strong Market Fit, Attendance Not Confirmed |
| Interior retailers and showrooms | Retail buyer | Key audience for new window covering, flooring, wall covering, and upholstery ranges | N/A | Buying Manager, Category Manager, Showroom Manager | Strong Market Fit, Attendance Not Confirmed |
| Project interior firms | Project buyer / specifier | Commercial projects often require durable, design-led interior materials | N/A | Project Director, Specification Manager, Procurement Manager | Strong Market Fit, Attendance Not Confirmed |
| Hotel and hospitality operators | Operator-side buyer | Potential buyers for refurbishment, fit-out, and regular replacement cycles | N/A | Facilities Director, Procurement Director, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Furniture and interior chains | Retail / channel buyer | Likely attendees seeking complementary categories and supplier relationships | N/A | Merchandising Director, Category Buyer, Purchasing Manager | Strong Market Fit, Attendance Not Confirmed |
| Interior wholesalers | Distributor / wholesaler | Seek lines to distribute to retailers and installers | N/A | Sourcing Manager, Commercial Director, Sales Director | Strong Market Fit, Attendance Not Confirmed |
| Importers of home interior goods | Importer | Relevant for international sourcing and new product introductions | N/A | Import Manager, Product Manager, Purchasing Director | Strong Market Fit, Attendance Not Confirmed |
| Contract furnishing companies | Commercial buyer / installer | Need product solutions for office, hospitality, and residential projects | N/A | Managing Director, Estimating Manager, Procurement Lead | Strong Market Fit, Attendance Not Confirmed |
| Design and architecture firms | Specifying professional | Influence material selection, product approvals, and vendor recommendations | N/A | Principal Architect, Interior Architect, Specifier | Strong Market Fit, Attendance Not Confirmed |
| Fit-out contractors | Contractor / project buyer | Strong buyer potential for commercial-grade flooring, wall coverings, and upholstery | N/A | Project Manager, Estimator, Procurement Manager | Strong Market Fit, Attendance Not Confirmed |
| Academic / vocational interior design programs | Education / emerging professionals | Useful for brand awareness, talent pipeline, and future purchasing influence | N/A | Program Lead, Lecturer, Student Coordinator | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Owner / Founder | Executive | Owner | Often final decision-maker for smaller design and retail firms |
| 2 | Procurement Manager | Procurement | Manager | Evaluates suppliers, pricing, and supply reliability |
| 3 | Purchasing Manager | Purchasing | Manager | Directly responsible for product selection and ordering |
| 4 | Interior Designer | Design | Mid to Senior | Key influencer for materials, finishes, and brand selection |
| 5 | Project Designer | Design / Projects | Mid to Senior | Influences specifications on commercial and residential projects |
| 6 | Specification Manager | Specification / Sales | Senior | Controls approved product lists and preferred suppliers |
| 7 | Category Manager | Merchandising / Buying | Senior | Owns assortment planning for retail or channel distribution |
| 8 | Showroom Manager | Retail / Operations | Manager | Coordinates showroom assortment and customer-facing product selection |
| 9 | Operations Director | Operations | Director | Relevant in hospitality, fit-out, and multi-site retail organizations |
| 10 | Facilities Director | Facilities / Real Estate | Director | Influences refurbishments and ongoing maintenance spend |
| 11 | Business Development Director | Commercial | Director | Useful for partnership and channel growth conversations |
| 12 | Master Interior Craftsman / Upholstery Specialist | Production / Craft | Senior Specialist | Relevant where craftsmanship and material quality drive buying decisions |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Design | Core audience includes interior designers and specifiers | Interior design firms, specification-led outreach |
| 2 | Construction | Project and fit-out buyers often source interior finishes | Contractors, fit-out firms, renovation specialists |
| 3 | Furniture | Furniture and interior concepts are part of the event ecosystem | Retail buyers, showroom buyers, design-led brands |
| 4 | Retail | Retailers and showroom operators are likely buyers | Category managers, merchandising directors, store buyers |
| 5 | Wholesale | Distribution and channel development are relevant | Wholesalers, distributors, importers |
| 6 | Import & Export | International sourcing and channel expansion opportunity | Importers and brand owners seeking foreign supply |
| 7 | Hospitality | Hotels and hospitality operators buy interior refurbishment products | Facilities, procurement, and project teams |
| 8 | Commercial Real Estate | Property owners and operators influence refurbishment spend | Building owners, asset managers, property operators |
| 9 | Consumer Goods | Interior products are consumer-facing and design-led | Brand owners and product managers |
| 10 | Management Consulting | Consultants may attend for trend and market intelligence | Partners and advisors to design/retail clients |
| 11 | Marketing & Advertising | Brand visibility and product launches are central to event ROI | Trade marketing and brand activation teams |
| 12 | Logistics & Supply Chain | Distribution and fulfillment matter for traded interior goods | Supply chain, warehouse, and demand planning teams |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Unconfirmed | Official page text provided does not include attendance totals | Use with caution in sales projections |
| Exhibitor count | Not publicly confirmed | Unconfirmed | Participant list / brand list referenced, but count not included in provided text | Current-year list may exist on site, but no count was included in the supplied content |
| Buyer count | Not publicly confirmed | Unconfirmed | No official buyer total found in source text | Likely a mixed professional visitor base |
| Speaker / masterclass count | Not publicly confirmed | Unconfirmed | Official page mentions masterclasses, but no quantity provided | Likely important for education-led engagement |
| Historical attendance | Large turnout referenced in a 2025 event wrap-up, but no exact public figure in provided text | Historical / prior-year evidence | Official news item referenced “a large turnout” | No exact number should be stated without official confirmation |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Interior design | Trend-forward product selection and inspiration | Showcase collections, finishes, and design stories | Design-led products and samples |
| Window coverings | Style, function, and specification options | Demonstrate product ranges and customization | Blinds, shades, curtains, track systems |
| Flooring | Durability, aesthetics, and installation performance | Compare materials and technical features | Hard flooring, soft flooring, underlays |
| Wall coverings | Texture, pattern, and project suitability | Present samples and design innovation | Wallpaper, wall panels, acoustic finishes |
| Upholstery / fabrics | Material quality, performance, and colorways | Engage buyers with tactile product demos | Upholstery textiles, performance fabrics |
| Project sourcing | Reliable supply and contract-ready products | Meet procurement teams and specifiers | Commercial-grade interior products |
| Education and inspiration | New ideas, market trends, and best practices | Masterclasses and expert talks | Thought leadership, case studies, and demos |
| Network development | Partnerships and channel expansion | Business matchmaking and relationship-building | Distributor programs, reseller support |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is explicitly aimed at interior professionals and purchasing-oriented visitors. |
| Decision-maker availability | High | Likely presence of owners, designers, project leads, buyers, and procurement stakeholders. |
| Data collection potential | High | Trade-event format, exhibitor engagement, and Smart Badge/lead collection messaging suggest strong lead capture potential. |
| Apollo targeting potential | High | Clear fit for design, retail, construction, wholesale, and import-focused targeting. |
| Geographic targeting potential | High | Strong Netherlands and Benelux relevance, with easy filtering by geography. |
| Best outreach approach | High | Use pre-event outreach to designers, buyers, and channel partners; follow with event-triggered follow-up after attendance. |
| Overall lead quality | High | Strong B2B fit, especially for interior-related products, materials, and services. |
| Best use case | Lead generation and account-based outreach | Useful for exhibitor prospecting, attendee list sales, and targeted supplier outreach. |
| Limitations / risks | Medium | No public current-year attendee list or exact attendance total in the provided official content; buyer names must not be assumed. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Design; Construction; Furniture; Retail; Wholesale; Import & Export; Hospitality; Commercial Real Estate; Consumer Goods; Logistics & Supply Chain | Target the most relevant buyer ecosystems for interior products and project sourcing |
| Departments | Procurement; Purchasing; Design; Operations; Facilities; Merchandising; Sales; Product; Sourcing | Find decision-makers and influencers |
| Seniority | Owner; Partner; C-level; VP; Director; Manager; Head | Prioritize people with buying authority or strong influence |
| Job titles | Interior Designer; Project Designer; Procurement Manager; Purchasing Manager; Category Manager; Specification Manager; Operations Director; Facilities Director; Showroom Manager; Buying Manager | Match the event's purchase and specification ecosystem |
| Geography | Netherlands; Belgium; Luxembourg; North Rhine-Westphalia; Western Europe | Focus on the event's strongest catchment area |
| Employee size | 11-50; 51-200; 201-500; 501-1,000; 1,001-5,000 | Capture both SMEs and larger specification buyers |
| Keywords | interior design, flooring, wall coverings, window coverings, upholstery, fit-out, showroom, specification, procurement, sourcing | Improve relevance to event-specific buying behavior |
| Company type | Privately held; mid-market; multi-location retail; channel partners; project firms | Align with likely visitor and exhibitor ecosystem |
| Revenue range | Use mid-market and upper mid-market filters where available | Focus on organizations with recurring buying budgets |
Suggested Apollo Search Logic: (interior designer OR project designer OR procurement manager OR purchasing manager OR category manager OR specification manager OR showroom manager) AND (flooring OR wall coverings OR window coverings OR upholstery OR fit-out OR interior) AND geography:Netherlands.
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Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| InCoDa official website | Official organizer source | Event name, dates, venue, city, country, format, audience, opening hours, and positioning | Very High |
| InCoDa visitor information page | Official event page | Visitor positioning, likely attendee categories, and B2B relevance | Very High |
| InCoDa exhibitors page | Official event page | Exhibitor and participation references, participant list access | High |
| InCoDa news page | Official event news | Historical references such as turnout commentary and event developments | High |
| Easyfairs Netherlands | Organizer website | Organizer identity and event platform context | High |
| Evenementenhal Gorinchem | Venue website | Venue identity and location confirmation | High |
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