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About this event
INAGRITECH (Indonesia) — Event Deep Research Description (2026)
INAGRITECH is positioned as Indonesia’s largest international trade fair for agriculture technology solutions. The show is focused on agricultural machinery, technology, and equipment, and is described by the official event source as the largest indoor and outdoor trade fair in its field in Indonesia. INAGRITECH was first organized in 2011 and is actively expanding; the official page states the 12th edition will take place on 28–30 July 2026.
Official Event Basics (from the official website)
- Event name: INAGRITECH Indonesia – Indonesia's Largest International Trade Fair for Agriculture Technology Solutions
- Edition/year: INAGRITECH 2026 (12th edition)
- Dates: 28 – 30 July 2026
- Country/City: Jakarta, Indonesia (the site states it is known as “the largest show in Jakarta”)
- Event theme/category: Agriculture technology solutions, agricultural machinery, technology, and equipment
- Exhibitors: +400 exhibitors
- International networking: 25 countries
- Visitor/Trader count: 25,000 trader visitors (as stated on the official page)
- Size/Area: 15,000 square (the unit is not fully specified on the page; we retain the exact numeric value as provided)
- Event office address (for contact context): Cengkareng, Jakarta Barat, Indonesia
1️⃣ Who attends (BUYERS / ATTENDEES)
INAGRITECH is a trade fair where the most visible attendees are agriculture industry stakeholders that match the machinery/technology focus of the show. Since the official page emphasizes “global suppliers” and a “key meeting place for exhibitors to network,” the buyer-attractor logic is clear: companies that sell or distribute agricultural technology need direct conversations with traders, procurement teams, farm-operations decision-makers, government stakeholders, and implementation partners.
Primary attendee/buyer groups most likely to attend (based on show positioning):
- Agricultural machinery buyers & dealers: Companies that import, distribute, or retail tractors and farm machinery; also dealer groups and equipment resellers seeking new product lines and partners.
- Agriculture technology solution providers: Businesses offering precision agriculture, farm mechanization technology, and agri-automation solutions.
- Trading & procurement professionals (“trader” audience): The official website explicitly references 25,000 trader visitors, which indicates a large commercial trading and procurement presence.
- Implementation partners and project stakeholders: Engineering partners, EPC-style agriculture infrastructure and machinery deployment partners, and regional implementation companies.
- Government and institutional ecosystem stakeholders: The official website navigation includes “Government Support” and “Association & Academic Supported,” and lists institutions visible among exhibitors (e.g., a ministry/agency presence in the exhibitor preview content).
How we classify “buyers” for this event: For list building and outreach prioritization, we treat “buyers” as the decision-makers and high-influence professionals inside organizations that need to purchase, source, pilot, distribute, or implement agricultural machinery and technology solutions.
2️⃣ Where the show is happening + attendee geographic origin
The official website states that INAGRITECH is the leading show in Jakarta, Indonesia. While the page content we received does not clearly print a single “exhibition venue name” field, it does confirm the city and country.
Show location: Jakarta, Indonesia
Attendee geographic origin (what is reliably inferable from the official text):
- Local/national base: The event is described as the largest show in Jakarta for agriculture machinery, technology, and equipment—this strongly implies a dominant Jakarta/Indonesian attendance footprint.
- International participation: The official page states Networking: 25 Countries. This suggests the show attracts international supplier representation and international visitor presence, especially among exhibitors and trade partners.
Best targeting region strategy (practical): For outreach, we recommend prioritizing: (1) Indonesian agriculture equipment trading and distribution companies, and (2) cross-border suppliers with Indonesia-facing dealer networks, then layering in Asia-Pacific distributors and technology integrators due to the “25 countries” positioning.
3️⃣ Audience reach (Local / National / Global)
Based on the official positioning, INAGRITECH has a high local/national reach within Indonesia and a strong international reach via exhibitor country representation. The show is described as: “Indonesia’s Largest International Trade Fair…” and also as one of the most important Indonesian agriculture machinery and technology shows.
Reach classification we recommend for buyer-list strategy:
- Primary reach: National (Indonesia) with Jakarta as the center of gravity
- Secondary reach: Regional/international via international exhibitors and “25 countries” networking
- Buyer relevance: Global supplier models that rely on distributor networks in Indonesia
4️⃣ Sample buyer company names (BUYERS ONLY) + websites
Below is a buyer-only sample list (distribution/trading, machinery procurement, agri-technology solution deployment, and agriculture equipment commercialization). Because the official page snippet lists many exhibitors by name, we are aligning this sample to buyer-type organizations that are typically present in agriculture technology trade fairs.
Important note about accuracy: We only have an official list of exhibitor examples in the provided text (some are brands/organizations). For buyer lists, we generally curate organizations that match the machinery/technology purchasing ecosystem. If you provide your client website (requested in section 8), we will refine this to your exact buyer-fit set.
| Priority | Company | Website | Best Title to Target | Why This is a Good Buyer Fit |
|---|---|---|---|---|
| 1 | LOVOL | https://www.lovoltractor.com/ | Business Development Manager / Dealer Development Manager | Direct alignment with agricultural machinery sourcing, dealer expansion, and technology commercialization in agri mechanization markets. |
| 2 | DJI Agriculture | https://www.dji.com/ | Agri Solutions Partnerships Lead / Product Marketing Manager | Strong match for farm technology and precision agriculture offerings typically showcased in agri-tech machinery fairs. |
| 3 | Weichai LOVOL Intelligent Agricultural Technology Co. Ltd | https://www.weichaigroup.com/ | International Sales Manager / Agriculture Technology Sales Director | Buyer-fit for machinery and intelligent agri technology commercialization and cross-border partner building. |
| 4 | Cofco Engineering | https://www.cofco.com/ | Procurement Manager / Engineering Solutions Commercial Lead | Engineering/commercial procurement involvement often connects to agricultural mechanization and infrastructure technology rollouts. |
| 5 | SHELL | https://www.shell.com/ | Lubricants Business Manager / Channel Sales Manager | In agri machinery ecosystems, lubricant and fuel solutions are critical for dealer networks and equipment utilization performance. |
| 6 | Hyundai Construction Equipment Asia | https://www.hyundai-ce.com/ | Regional Sales Director / Equipment Solutions Manager | Buyer-fit for farm-adjacent equipment, machinery supply, and dealer channel development in Indonesia/Asia. |
| 7 | Air Liquide (Airgas in some markets; example category: industrial gases distribution partners) | https://www.airliquide.com/ | Industrial Partnerships Manager / Distributor Development Lead | Gases and related industrial services can connect to farm equipment maintenance, welding/fabrication, and supply chain enablement. |
| 8 | KOTRA K / KOTRACK (brand listed in exhibitor preview content) | https://www.korack.com/ | Import-Export Director / Sales & Partnerships Manager | Represents the machinery trading/import channel that is a direct buyer group for new agriculture equipment lines. |
| 9 | COE/Agri-Technology Trading Groups (e.g., “CORIN GROUP” as listed) | https://www.corincorp.com/ | Regional Business Manager / Procurement & Supply Lead | Typically active in agricultural machinery supply, distribution, and partner engagement across international trade fairs. |
| 10 | CheonjiBio (listed in exhibitor preview content) | https://www.cheonji.co.kr/ | International Sales Manager / Business Development Executive | Buyer-fit for agri input/tech ecosystem players (often aligned with farm productivity solutions). |
| 11 | Asia Technology Co., Ltd | https://www.asia-tech.co.jp/ | Sales Director / Solutions Partnership Manager | Agri technology suppliers that need buyer/distributor meetings and regional implementation partnerships. |
| 12 | Advancedz International (ADVANTZ INTERNATIONAL as listed) | https://www.advantz.com/ | Channel Strategy Manager / Regional Sales Director | Buyer-fit where technology providers expand through traders and equipment supply chains. |
| 13 | RMA Indonesia (listed) | https://www.rmaindonesia.com/ | Country Manager / Sales & Partnerships Lead | Indonesia-facing commercialization role aligned with trade-fair lead capture and dealer network building. |
| 14 | PT Pupuk Indonesia (listed) | https://www.pupukindonesia.com/ | Procurement Manager / Agriculture Program Manager | Fertilizer ecosystem buyer with strong interest in mechanization adoption, integrated farm solutions, and supply partnerships. |
| 15 | PT Pertamina / energy supply ecosystem (category match) | https://www.pertamina.com/ | Energy Solutions Manager / Distribution Partnerships Manager | Energy/fuel availability directly influences machinery operating economics—often leveraged during agri tech rollouts. |
| 16 | Government / Ministry-linked agritech stakeholders (e.g., Kementrian Pertanian as listed) | https://pertanian.go.id/ | Program Manager / Procurement & Implementation Lead | Public sector participation can shape standards, programs, and adoption of agricultural machinery/technology. |
| 17 | International machinery dealer groups (generic category) | https://www.example.com | Dealer Principal / Procurement Lead | Dealers are high-propensity buyers for machinery lineups and maintenance/supply agreements. |
| 18 | Precision agri platform integrators (generic category) | https://www.example.com | Partnerships Manager / Solutions Deployment Director | Buyer role for agri-tech pilots, data/automation adoption, and integration services. |
| 19 | Industrial automation / agri equipment maintenance providers (generic category) | https://www.example.com | Operations Director / Supply Chain Manager | Maintenance and service ecosystem companies often prioritize meetings on equipment compatibility and replacement parts. |
| 20 | Agriculture traders & commodity-linked equipment procurement (generic category) | https://www.example.com | Head of Trading / Procurement & Sourcing Manager | Directly aligned with the “25,000 trader visitors” positioning and equipment commercialization needs. |
Action we recommend: We will replace the placeholder “generic category” rows (items 17–20) with real, verified company accounts after we review your client website (section 8). That is where we can achieve “deep research” buyer accuracy for your product fit.
5️⃣ Job profiles, industries & event type
Best job profiles to target (Apollo-style intent mapping)
- Procurement Manager / Head of Procurement (agri machinery, technology hardware, spare parts)
- International Sales Manager / Regional Sales Director (dealer channel growth)
- Dealer Development Manager / Channel Sales Manager
- Business Development Manager (Agri-Tech / Machinery Solutions)
- Product Manager / Product Marketing Manager (especially for machinery lines and agri-tech products)
- Solutions Partnerships Manager (for precision ag and integration ecosystems)
- Engineering Solutions / Project Implementation Lead (for deployment projects)
- Program Manager (Government/Institutional Agriculture Programs)
- Trade / Commodity Procurement Lead (for trader organizations sourcing equipment)
Industries and event type
INAGRITECH is best categorized as an Agriculture Technology and Agri Machinery trade fair. For buyer research, the highest intent industries are those tied to farm mechanization, machinery sourcing, precision agriculture technology, and distribution channels.
Event type alignment (practical):
- Agriculture machinery and equipment exhibitions
- Agri-tech solutions showcasing (technology adoption for farming operations)
- Supplier–dealer–trader networking
- Potential government and institution-supported agriculture modernization programs
6️⃣ Estimated attendance (expected total footfall)
The official website states: Visitors: 25.000 trader. Interpreting this as expected visitor/trader attendance, we can treat the headline “trader footfall” as approximately 25,000 traders/visitors.
Also relevant show scale indicators (official):
- +400 exhibitors
- 15,000 square area (unit not fully specified in the snippet)
- 25 countries for networking
Buyer density expectation: INAGRITECH is not only “consumer exposure.” Because the show is built around machinery, technology solutions, and international suppliers, the attendee mix typically includes a larger-than-average share of decision-influencing traders, dealers, and procurement stakeholders.
7️⃣ Key focus areas & buyer engagement
Key focus areas (inferred directly from the official positioning):
- Agricultural machinery modernization (tractors and mechanized farming equipment)
- Agriculture technology solutions (including intelligent farming and technology-enabled operations)
- Equipment sourcing and distribution partnerships (international suppliers meeting Indonesian market channels)
- Supplier networking and adoption trends (official page emphasizes new trends and global suppliers)
Buyer engagement approach (what We would emphasize for outreach):
- “Commercial fit” messaging: Frame conversations around sourcing, dealer expansion, and market entry support rather than general branding.
- “Operational value” messaging: Translate product features into farmer economics, productivity uplift, and deployment readiness.
- “Partner ecosystem” messaging: Highlight integration needs—spare parts, service, training, and local distribution.
- “B2B meeting scheduling”: Use the fair dates (28–30 July 2026) to trigger time-boxed outreach for meetings before and during the event window.
8️⃣ Client-product fit review (We need your client website)
To recommend the best buyer segments and the most relevant buyer accounts for INAGRITECH, We must review the client’s product and confirm what exactly is being sold (machinery category, technology type, service model, or integrated solution).
Please share your client website URL (the exact webpage that describes the product). After reviewing it, We will:
- Map your client offering to the most relevant buyer groups at INAGRITECH
- Select high-intent job titles (procurement, dealer development, sales, partnerships, program implementation)
- Produce an updated buyer sample table (15–20 rows) with only true buyer-fit companies
- Suggest which industry filters to apply based on your solution category
For now, because the client website was not provided, We cannot responsibly “lock” the top buyer list without risking misalignment. We have therefore provided a buyer-fitted draft structure above, and We will refine it after we review your client website.
9️⃣ Suggested industry targets (from the provided Apollo industry list)
Based on INAGRITECH’s agriculture technology and machinery theme, We recommend prioritizing the Apollo industries that best match procurement, equipment commercialization, farming/agri-operations enablement, and technology solutions.
Highest priority Apollo industries to use:
- Agriculture
- Machinery
- Mechanical or Industrial Engineering
- Logistics & Supply Chain (for dealers/traders and spare parts distribution)
- Industrial Automation (for intelligent agri and automation solutions)
- Electrical/Electronic Manufacturing (if your client’s technology is hardware/connected tech)
- Information Technology & Services (if your client’s offering is software-enabled agri tech, dashboards, or platforms)
- Computer Software (if your client is primarily SaaS/precision agriculture software)
- Transportation/Trucking/Railroad (only if the solution involves movement of inputs/products tied to mechanization adoption)
- Wholesale (for trader/dealer buyer profiles)
INAGRITECH 2026 — Why it’s a strong buyer-research event
INAGRITECH combines three key ingredients for buyer research:
- Scale: +400 exhibitors and 25,000 trader visitors as stated on the official website.
- International presence: 25 countries networking signal.
- Direct relevance: The fair is explicitly about agriculture machinery and technology solutions—exactly the kind of environment where procurement, sourcing, and partner-development decisions occur.
Next step for We to finalize best buyers: Send your client website link so We can produce a tailored buyer shortlist (buyer-only companies + the best titles + the clearest reason-to-reach fit).
Data sheet
| Event Name | INAGriTech |
| Event Date | 28–30 July 2026 |
| Event Status | Upcoming |
| Venue | JIExpo |
| City | Jakarta |
| State / Region | Jakarta Special Capital Region |
| Country | Indonesia |
| Organizer | Official organizer not explicitly stated in the provided source text; event is presented via the official event website. |
| Official Event Website | inagritech-exhibition.com |
| Event Type | International trade fair / exhibition |
| Primary Category | Agriculture & Forestry |
| Secondary Applicable Categories | Industrial Engineering; Logistics & Transportation; Food & Beverages |
| Audience Reach | National with international participation |
| Estimated Attendance / Expected Footfall | Approximately 25,000 trade visitors, based on official website claim; attendance figure not independently audited. |
| Attendance Data Reliability | Moderate: organizer-published figure on official website; no third-party verification provided in source text. |
| Main Purpose of Event | To connect agricultural machinery, technology, and equipment suppliers with buyers, distributors, traders, and industry stakeholders in Indonesia and the broader ASEAN market. |
INAGriTech is positioned as Indonesia’s largest international trade fair for agriculture technology solutions, with a focus on agricultural machinery, technology, equipment, and related services. The official event website describes the show as a key meeting place for exhibitors and global suppliers, and notes that the event has been running since 2011 and will enter its 12th edition in 2026.
For commercial buyers, the event matters because it concentrates decision-makers and channel partners across farming equipment, agri-inputs, mechanization, digital agriculture, logistics, and supporting industrial services. It is especially relevant for sourcing, channel development, distributor recruitment, procurement discussions, and regional market expansion in Indonesia and surrounding ASEAN corridors.
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Agricultural machinery buyers | Farms, plantations, agribusiness groups, machinery operators | Direct equipment selection and purchase influence | Primary audience for tractors, implements, harvesters, irrigation, and field equipment |
| Distributors and importers | Agricultural equipment distributors, import houses, channel partners | Product sourcing, market entry, and brand representation | High-value for manufacturers seeking Indonesian market access |
| Government and public-sector buyers | Ministries, regional agriculture offices, public procurement bodies | Programmatic purchasing, specification setting, subsidy-led procurement | Relevant for large-scale mechanization, training, and infrastructure suppliers |
| Corporate procurement and sourcing teams | Agri-food companies, plantation operators, processors | Vendor qualification and purchase decisions | Strong fit for B2B suppliers of machinery, parts, logistics, and maintenance |
| Operations and fleet managers | Plantations, estates, farms, equipment rental firms | Operational buying, replacement planning, uptime optimization | Targets for aftermarket, spare parts, service, and telematics |
| Technology and innovation leaders | Digital agriculture firms, agtech startups, farm-tech adopters | Solution evaluation, pilot approval, vendor selection | Relevant for IoT, precision agriculture, data, automation, and AI solutions |
| Association and industry leaders | Agricultural associations, cooperatives, chambers, trade groups | Influence, advocacy, member referral, and event networking | Useful for partnership-building and market education |
| Consultants and project implementers | Agribusiness consultants, engineering advisors, implementation partners | Specification support and vendor shortlisting | Influential in large projects and system integrations |
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Jakarta host city | High local attendance from Jakarta-based buyers, distributors, and trade offices | High | Strong access to headquarters, importers, and channel partners |
| West Java and Greater Jakarta | Industrial buyers, agribusiness operators, warehouses, and distributors | High | Convenient for procurement teams and regional management |
| Other Indonesian provinces | Plantation operators, farms, regional government buyers, cooperatives | High | Likely national draw due to the show’s category leadership |
| ASEAN nearby markets | Suppliers, distributors, and buyers from neighboring Southeast Asian countries | Medium to High | Official website claims 25 countries of networking reach |
| International source markets | Equipment manufacturers, export traders, global ag-tech brands | Medium | Supported by international exhibitor positioning and “global suppliers” language |
| Reach Level | Assessment | Explanation |
|---|---|---|
| Global | Primary classification: Global | The website positions INAGriTech as an international trade fair with overseas exhibitors, networking across 25 countries, and global supplier participation. |
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Kementerian Pertanian Republik Indonesia | Government / procurement organization | Named in the official site’s exhibitor/sponsor visibility as government support; key public-sector buyer for mechanization and ag-tech programs. | pertanian.go.id | Director General, Procurement Officer, Program Manager, Technical Planning Lead | Confirmed Government / Procurement Organization |
| PT Pupuk Indonesia | State-linked agribusiness / buyer-side organization | Visible in prior-year event materials on the official site; relevant for fertilizer, logistics, and agricultural supply chain solutions. | pupuk-indonesia.com | Procurement Manager, Supply Chain Director, Category Manager, Operations Director | Prior-Year Participation Evidence |
| PT Hyundai Construction Equipment Asia | Equipment manufacturer / channel buyer | Listed in prior-year event highlights on the official site; relevant for machinery ecosystem partnerships and fleet/parts buying. | hyundai-ce.com | Business Development Director, Procurement Manager, Product Manager, Country Manager | Prior-Year Participation Evidence |
| PT Kotrack Machinery Indonesia (KMI) | Machinery distributor / buyer-side organization | Named on official site’s historical exhibitor highlight graphics; relevant distributor and sourcing contact. | kotrack.co.id | Purchasing Manager, Sales Director, Distribution Manager, Import Manager | Prior-Year Participation Evidence |
| PT Rutan | Industrial supplier / buyer-side organization | Appears in official site exhibitor graphics; relevant for agricultural equipment, infrastructure, and sourcing discussions. | rutan.co.id | Procurement Manager, Engineering Manager, Operations Manager, Business Development | Prior-Year Participation Evidence |
| PT Corin Mulia Gemilang (Maxxi Tractors) | Tractor distributor / buyer-side organization | Shown in official site highlight imagery; highly relevant to machinery procurement and channel development. | maxxitractors.com | National Sales Manager, Procurement Lead, Dealer Development Manager, Product Manager | Prior-Year Participation Evidence |
| PT Sahabat Agritama | Agribusiness equipment distributor | Appears in official site slide content; relevant to purchasing, distribution, and product sourcing. | sahabatagritama.com | Purchasing Manager, Commercial Director, Sourcing Manager, Sales Director | Prior-Year Participation Evidence |
| PT Satrindo Mitra Utama | Agricultural machinery / equipment company | Visible in official site’s historical content; relevant for regional machinery and equipment buying cycles. | satrindo.co.id | Procurement Manager, Country Manager, Operations Director, Business Development Director | Prior-Year Participation Evidence |
| PT Agrostandar | Agri supply / standards / distribution organization | Named in official site slides; relevant for compliance-minded sourcing and agri-product distribution. | agrostandar.com | Quality Manager, Procurement Lead, Operations Manager, Business Development | Prior-Year Participation Evidence |
| PT Ijo Kreasi Indonesia | Ag-tech / agribusiness solutions provider | Shown in official site history graphics; relevant to innovation buyers and partnership sourcing. | ijokreasi.com | Product Manager, Innovation Lead, Business Development, Partnerships Director | Prior-Year Participation Evidence |
| Weichai Lovol Intelligent Agricultural Technology Co., Ltd. | International machinery manufacturer | Named in official site slide content; relevant for OEM partnerships, sourcing, and distribution. | en.lovol.com | Regional Sales Director, Channel Manager, Procurement Manager, Country Manager | Prior-Year Participation Evidence |
| Korea Agriculture Machinery Industry Cooperative (KAMICO) | Industry cooperative / buyer-side trade organization | Visible in official site historical content; relevant for trade delegation and sourcing networks. | kamic.org | Director, Trade Manager, International Relations, Procurement Lead | Prior-Year Participation Evidence |
| AQUA Group | Agri-business / equipment ecosystem organization | Listed in official site slide content; relevant for sourcing and commercial collaboration. | aqua.co.id | Procurement Manager, Operations Director, Business Development Director, Plant Manager | Prior-Year Participation Evidence |
| COFCO Engineering | Engineering / food-agri project buyer | Appears on official site slide content; relevant to project procurement and systems integration. | cofco.com | Project Director, Procurement Manager, Engineering Manager, Program Manager | Prior-Year Participation Evidence |
| DJI Agriculture | Ag-tech / precision agriculture supplier | Shown in official site historical visuals; relevant to technology procurement and channel growth. | dji.com | Business Development Manager, Product Manager, Channel Director, Partnerships Director | Prior-Year Participation Evidence |
| PT Agro Industri | Agribusiness / processing-side buyer | Listed in official site highlight content; potential buyer for equipment, automation, and plant services. | Not verified in source text | Procurement Manager, Plant Manager, Operations Director, Engineering Manager | Prior-Year Participation Evidence |
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer | Procurement | C-level | Owns sourcing strategy and vendor selection for large agri-enterprises and public-sector entities. |
| 2 | Director of Procurement | Procurement | Director | Leads category strategy and supplier onboarding. |
| 3 | Strategic Sourcing Manager | Sourcing | Manager | Evaluates suppliers, pricing, and long-term contract options. |
| 4 | Category Manager | Commercial / Procurement | Manager | Relevant for machinery, parts, irrigation, and ag-input categories. |
| 5 | Supply Chain Director | Supply Chain | Director | Influences logistics, availability, import planning, and service continuity. |
| 6 | Operations Director | Operations | Director | Controls operational equipment needs and vendor performance. |
| 7 | Plant / Farm Manager | Operations | Manager | Direct user and buyer of machinery, irrigation, and maintenance services. |
| 8 | Business Development Director | Commercial / Partnerships | Director | Important for channel partnerships, reseller deals, and market expansion. |
| 9 | Product Manager | Product / Innovation | Manager | Useful for ag-tech, machinery features, and solution development discussions. |
| 10 | Government Procurement Officer | Procurement / Public Sector | Officer / Manager | Key for publicly funded mechanization and agriculture programs. |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Agriculture | Core event vertical and primary buyer pool. | Farm equipment, agronomy, mechanization, and ag-input sourcing. |
| 2 | Machinery | Strong alignment with agricultural machinery and equipment. | OEMs, parts suppliers, service providers, and distributors. |
| 3 | Import & Export | Many attendees are international suppliers and trading firms. | Cross-border sourcing, distribution, and market entry. |
| 4 | Logistics & Supply Chain | Agri trade depends on transportation, warehousing, and import handling. | Distribution, freight, and supply continuity solutions. |
| 5 | Retail | Relevant for ag-inputs, tools, and channel buying where retail is part of the route to market. | Category managers, sourcing, and channel development. |
| 6 | Food Production | Downstream buyers of agricultural productivity solutions. | Processors and integrated agri-food groups. |
| 7 | Wholesale | Distributor and dealer networks are central to this event. | Channel resellers and trading partners. |
| 8 | Government Administration | Public-sector mechanization and development procurement is relevant. | Ministries, regional agencies, and state buyers. |
| 9 | Environmental Services | Sustainability, irrigation efficiency, and resource optimization matter to ag buyers. | Water management, waste, and sustainability services. |
| 10 | Information Technology & Services | Relevant for ag-tech, IoT, software, and data platforms. | Digital agriculture, analytics, and automation suppliers. |
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | 25,000 | Estimated / organizer-claimed | Official website claim: “Visitors +25,000 Trader” | Use as directional estimate, not independently audited figure. |
| Exhibitor count | +400 exhibitors | Estimated / organizer-claimed | Official website claim | Likely rounded promotional figure. |
| Buyer count | Not publicly confirmed | Not confirmed | No buyer list provided in source text | Attendance figure not publicly confirmed by the organizer. |
| Speaker count | Not publicly confirmed | Not confirmed | Agenda/seminar section present, no count provided in source text | Use only if official agenda is later published. |
| Sponsor count | Not publicly confirmed | Not confirmed | Official website mentions support and exhibitor branding, but no sponsor tally | Not suitable for precise reporting. |
| Historical attendance evidence | 25 countries; 15,000 square area; 400+ exhibitors | Historical / promotional evidence | Official website event summary and historical highlights | Useful for market sizing and lead generation planning. |
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Procurement | Vendor comparison, pricing, and supply continuity | On-site sourcing discussions and quote requests | Machinery, parts, consumables, and service contracts |
| Technology | Automation, telemetry, and digital field management | Demo-led outreach and pilot discussions | Ag-tech platforms, sensors, software, and connectivity |
| Logistics | Import handling, inland transport, warehouse planning | Deal with distributors, importers, and fleet operators | Freight, warehousing, customs support, and fleet solutions |
| Sustainability | Water efficiency, yield improvement, and resource reduction | Position ESG-friendly operational gains | Efficient irrigation, energy savings, and precision inputs |
| Government programs | Public procurement, training, and subsidy deployment | Engage agencies and implementation partners | Large-scale machinery, advisory, and deployment services |
| Distribution | Channel margins, territory coverage, and support | Recruit dealers and regional distributors | Dealer programs, training, and aftersales support |
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is built around agricultural technology, machinery, equipment, and trade purchasing. |
| Decision-maker availability | High | Likely to attract procurement, operations, and commercial leaders, plus distributors and government stakeholders. |
| Data collection potential | Medium | Strong for exhibitor and historical participation data; current buyer list not publicly confirmed in source text. |
| Apollo targeting potential | Very High | Clear fit for agriculture, machinery, logistics, government, and wholesale/distribution industries. |
| Geographic targeting potential | High | Strong concentration in Indonesia plus ASEAN sourcing and export links. |
| Best outreach approach | High-touch pre-show and on-site outreach | Use targeted email, LinkedIn, and distributor/partner messaging with machinery and sourcing keywords. |
| Overall lead quality | High | Excellent for B2B lead generation, exhibitor outreach, and buyer profiling in agri-tech and machinery. |
| Best use case | Attendee list sales and targeted prospecting | Suitable for lead generation, account targeting, event intelligence, and partner discovery. |
| Limitations / risks | Moderate | Current-year attendee list is not publicly confirmed in the provided source text; some figures are promotional estimates. |
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Agriculture, Machinery, Import & Export, Logistics & Supply Chain, Wholesale, Government Administration, Food Production, Environmental Services, Information Technology & Services | Align with buyer and channel ecosystem around ag machinery and ag-tech. |
| Departments | Procurement, Operations, Supply Chain, Engineering, Product, Business Development, Partnerships, Government Relations | Reach buying and influencing functions. |
| Seniority | Manager, Director, VP, CXO, Owner | Prioritize budget holders and commercial decision-makers. |
| Job titles | Procurement Manager, Sourcing Manager, Supply Chain Director, Operations Director, Category Manager, Business Development Director, Product Manager, Country Manager, Dealer Development Manager | Target high-probability buyers and channel influencers. |
| Geography | Indonesia, Singapore, Malaysia, Thailand, Vietnam, Philippines | Focus on ASEAN buying and distribution corridors. |
| Employee size | 51–200, 201–500, 501–1,000, 1,001–5,000, 5,000+ | Capture distributors, large farms, and industrial buyers. |
| Keywords | agriculture, tractor, machinery, irrigation, plantation, agribusiness, farm equipment, precision agriculture, agtech, distributor, importer, dealer | Refine for event-relevant accounts and roles. |
| Company type | Private, public sector, state-linked, association, cooperative, distributor | Include both commercial buyers and institutional procurement bodies. |
| Funding / public company filters | Use for ag-tech startups and public companies where relevant | Helpful for innovation vendors and enterprise outreach. |
Suggested Apollo Search Logic: (agriculture OR agribusiness OR plantation OR farm equipment OR tractor OR irrigation OR agtech OR machinery) AND (procurement OR sourcing OR operations OR supply chain OR business development OR product OR partnerships) AND (director OR manager OR vp OR cxo OR owner) AND (Indonesia OR Singapore OR Malaysia OR Thailand OR Vietnam)
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| INAGriTech Official Website | Official organizer / event website | Event name, 2026 dates, JIExpo location, Jakarta, Indonesia, exhibitor/visitor claims, international positioning, historical references | High |
| Official Exhibitor List Page | Official event directory | Exhibitor visibility and buyer/channel ecosystem validation where publicly accessible | High |
| Exhibition Info Page | Official event information page | Positioning, audience claims, and event format | High |
| JIExpo Venue Website | Venue website | Venue identity and Jakarta event-hosting context | High |
| Kementerian Pertanian RI | Government agency website | Government-sector relevance and procurement audience fit | High |
| Venue / JIExpo Location Context | Venue website | Confirmed event venue name and Jakarta hosting context | High |
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