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Ideal Home Show - Exhibition
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About this event
Ideal Home Show – Exhibition (2027)
The Ideal Home Show is a major UK consumer exhibition bringing together the latest inspiration and products across home interiors, home renovation, gardens, smart home innovations, lifestyle ideas, and home accessories. The show is designed to help visitors explore new trends, discover practical solutions for everyday living, and experience live features and demonstrations throughout the event.
Dates: 2–11 April, 2027
Venue: Olympia London
City: London
Country: United Kingdom
What the show features
The Ideal Home Show typically includes a mix of exhibition areas and content-led attractions, including dedicated sections such as:
- Smart Home
- Stage Talks
- Ideal Gardens
- Spring Clean & Lifestyle
- Interiors
- Home Renovation
- Home Accessories
- Travel & Leisure
- Beauty & Wellbeing
- Eat & Drink Festival and associated food and dining sections
New content and live experiences
The 2027 edition highlights several new attractions designed to add engagement and entertainment, including:
- The Bark Yard
- BBQ Academy
- DIY Live
- The Design Studio
Ideal for exhibitors and brands across the home ecosystem
The show brings together businesses, brands, and partners connected to home design, renovations, gardens, smart technologies, lifestyle improvements, and related categories. With features that blend product discovery with live content and stage-led experiences, Ideal Home Show creates strong opportunities to showcase offerings to a broad audience.
If we need to align this overview with a specific purpose (for example: buyer targeting, exhibitor profiling, or attendee segmentation), we can refine the description accordingly using the organiser’s latest event pages.
Data sheet
Ideal Home Show - Exhibition – Event Attendee & Buyer Profile Analysis
Event Date: 2–11 April 2027 | Location: Olympia London, London, United Kingdom | Event Status: Upcoming
Research Date: 1 July 2026
Research Date: 1 July 2026
| Event Overview | |
|---|---|
| Event Name | Ideal Home Show - Exhibition |
| Event Date | 2–11 April 2027 |
| Event Status | Upcoming |
| Venue | Olympia London |
| City | London |
| State / Region | England |
| Country | United Kingdom |
| Organizer | Ideal Home Show / organizer not explicitly stated in provided source text |
| Official Event Website | idealhomeshow.co.uk |
| Event Type | Consumer exhibition with strong home, design, renovation, lifestyle, and retail showcase components |
| Primary Category | Home & Office |
| Secondary Applicable Categories | Building & Construction; Hospitality; Fashion & Beauty; Food & Beverages; Travel & Tourism |
| Audience Reach | National with strong regional pull from Greater London and surrounding commuter markets |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | High for dates and venue; low for attendance volume due to lack of publicly confirmed organizer figure in provided source text |
| Main Purpose of Event | Home improvement, interiors, design inspiration, lifestyle shopping, product discovery, and brand engagement |
| About the Event |
|---|
| The Ideal Home Show is a long-running consumer exhibition focused on home design, renovation, interiors, gardens, smart home solutions, lifestyle products, and food-and-drink experiences. The 2027 edition is scheduled for Olympia London from 2–11 April 2027, making it a major spring marketplace for brands seeking direct engagement with home-oriented buyers and households. |
| From a B2B perspective, the event matters because it concentrates decision-influencers, product seekers, and commercial partners in one venue. It is especially relevant to suppliers serving interiors, renovation, home accessories, garden products, smart home technology, lifestyle retail, and food service activation through the Eat & Drink Festival component. |
| 1. Who Attends: Buyers / Attendees | |||
|---|---|---|---|
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
| Consumers / Homeowners | Households, renovators, first-time buyers, landlords | Final purchase decision-makers | Primary audience for home, garden, lifestyle, and renovation products |
| Retail Buyers / Category Teams | Homeware retailers, DIY chains, department stores, garden centers | Range selection, merchandising, supplier onboarding | Relevant for suppliers of home, kitchen, décor, storage, and garden products |
| Interior Designers / Specifiers | Design studios, specifiers, show home consultants, fit-out firms | Product specification and brand recommendation | Influences materials, fixtures, finishes, and premium home accessories |
| Property Developers / Builders | Residential developers, builders, fit-out contractors | Procurement and product selection for new-build and refurbishment projects | Strong for construction-adjacent home and interior products |
| Hospitality Purchasers | Hotels, serviced apartments, restaurants, leisure operators | Furniture, décor, amenities, guest experience procurement | Relevant for soft furnishings, lifestyle, and food-and-beverage activation |
| E-commerce / Marketplace Merchants | Online home retailers, marketplaces, brand distributors | Assortment expansion and supplier sourcing | Good audience for consumer brands and importers |
| Distributors / Importers | UK wholesalers, importers, channel partners | Product sourcing and channel partnerships | High relevance for brands seeking trade distribution |
| Media / Content / Influencers | Home publications, lifestyle media, creators | Editorial coverage and promotional amplification | Useful for launch visibility and consumer awareness |
| 2. Event Location and Attendee Geographic Origin | |||
|---|---|---|---|
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
| London | Very high | High | Host city and strongest immediate consumer and trade draw |
| Greater London and South East England | High | High | Major commuter and retail market with strong home improvement spend |
| South of England / Midlands | Moderate to high | Medium | Feasible day-trip and weekend-travel audience |
| National UK | Moderate | Medium | Broad appeal for home, garden, and lifestyle categories |
| International Visitors | Low to moderate | Low to medium | Possible trade visitors, brand partners, and tourism-linked attendees |
| Nearby business hubs | High | High | West London, Central London, Thames Valley, and M25 corridor companies |
| 3. Audience Reach | ||
|---|---|---|
| Reach Level | Assessment | Explanation |
| National | Primary classification | The show has broad UK consumer appeal and draws attendees from across England and beyond |
| Regional | Secondary | Strong concentration from London, the South East, and nearby commuter markets |
| 4. Sample Buyer Companies and Websites | |||||
|---|---|---|---|---|---|
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
| John Lewis & Partners | Retail buyer / category retailer | Relevant for home, furnishings, gifting, and lifestyle sourcing | johnlewis.com | Category Manager, Buyer, Merchandising Manager | Strong Market Fit, Attendance Not Confirmed |
| Dunelm | Homewares retailer | Core fit for home accessories, soft furnishings, and storage products | dunelm.com | Buyer, Product Developer, Category Lead | Strong Market Fit, Attendance Not Confirmed |
| B&Q | DIY / home improvement retailer | Relevant for renovation, tools, garden, and home improvement product sourcing | diy.com | Senior Buyer, Category Manager, Trading Manager | Strong Market Fit, Attendance Not Confirmed |
| Wickes | Home improvement retailer | Good fit for renovation, fixtures, and DIY supply chains | wickes.co.uk | Buyer, Procurement Manager, Category Manager | Strong Market Fit, Attendance Not Confirmed |
| The Range | Home, leisure, and garden retailer | Broad home and lifestyle assortment makes it a relevant sourcing target | therange.co.uk | Buyer, Product Manager, Merchandiser | Strong Market Fit, Attendance Not Confirmed |
| Screwfix | Trade retail / tools / DIY | Relevant for renovation tools, fixings, and home-improvement supply | screwfix.com | Category Manager, Buyer, Supply Chain Manager | Strong Market Fit, Attendance Not Confirmed |
| Bensons for Beds | Specialist furniture retailer | Potential buyer of mattresses, bedroom furniture, and home accessories | bensonsforbeds.co.uk | Buyer, Category Manager, Product Development Manager | Strong Market Fit, Attendance Not Confirmed |
| Graham & Brown | Wallcoverings and décor brand | Relevant to home styling, interior finishes, and design-led products | grahambrown.com | Product Manager, Sales Director, Partnerships Manager | Strong Market Fit, Attendance Not Confirmed |
| Kingfisher plc | Retail group / home improvement | Strategic target for multi-brand home improvement and sourcing opportunities | kingfisher.com | Procurement Director, Category Director, Commercial Manager | Strong Market Fit, Attendance Not Confirmed |
| IKEA UK | Furniture and home retailer | Highly relevant to home furnishing, storage, and lifestyle sourcing | ikea.com/gb/en | Buyer, Category Manager, Range Manager | Strong Market Fit, Attendance Not Confirmed |
| Habitat | Furniture and homeware brand | Fits design-led interiors and home accessories procurement | habitat.co.uk | Buyer, Product Manager, Commercial Lead | Strong Market Fit, Attendance Not Confirmed |
| 5. Job Profiles, Industries and Event Type | ||||
|---|---|---|---|---|
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
| 1 | Buyer / Category Manager | Merchandising / Commercial | Manager to Director | Controls assortment and supplier selection for home and lifestyle ranges |
| 2 | Procurement Manager / Procurement Director | Procurement / Supply Chain | Manager to Director | Relevant for brands and service providers selling into retail and project channels |
| 3 | Product Development Manager | Product / Innovation | Manager | Looks for new concepts, materials, and differentiated product lines |
| 4 | Merchandising Director | Commercial / Merchandising | Director | Influences category strategy, shelf space, and supplier prioritization |
| 5 | Interior Designer / Specifier | Design | Senior IC to Director | Drives brand recommendation and product specification |
| 6 | Operations Director / Facilities Director | Operations / Facilities | Director | Relevant for venue, hospitality, and property-related purchasing |
| 7 | Business Development Director / Partnerships Director | Commercial / Partnerships | Director | Seeks sponsorship, retail alliances, and channel partnerships |
| Apollo Industries | |||
|---|---|---|---|
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
| 1 | Retail | Primary commercial fit for home, décor, and lifestyle merchandising | Category buyers, merchandisers, store teams |
| 2 | Consumer Goods | Many exhibitors and buyers serve household consumer products | Product sourcing and brand partnerships |
| 3 | Furniture | Core fit for interiors, home furnishing, and show home displays | Furniture buyers and product developers |
| 4 | Construction | Renovation and home improvement content aligns with construction-adjacent demand | Builders, fit-out contractors, renovation suppliers |
| 5 | Architecture & Planning | Design-led audience and specification influence | Architects, specifiers, designers |
| 6 | Design | Highly relevant to interiors, styling, and premium product presentation | Interior and product design teams |
| 7 | Building Materials | Useful for fixtures, finishes, and renovation supply chain targeting | Material suppliers and trade buyers |
| 8 | Import & Export | Relevant for sourcing, distribution, and cross-border home product trade | Importers, distributors, sourcing agents |
| 9 | Hospitality | Eat & Drink and home/lifestyle overlap supports hospitality procurement | Hotels, restaurants, leisure operators |
| 10 | Food & Beverages | Relevant via the festival element and lifestyle retail crossover | Food brands, FMCG, gourmet retail |
| 11 | Logistics & Supply Chain | Relevant for distributor, importer, and retail fulfillment stakeholders | Warehousing, distribution, fulfillment |
| 12 | Wholesale | Channel partners and bulk buyers are relevant for many exhibitors | Wholesalers and trade resellers |
| 6. Estimated Attendance | ||||
|---|---|---|---|---|
| Metric | Figure | Status | Source / Basis | Notes |
| Estimated total footfall | Not publicly confirmed | Unconfirmed | Organizer source provided does not include attendance figure | Use with caution for forecasting |
| Exhibitor count | Not publicly confirmed in provided text | Unconfirmed | Official site references exhibitors but no count in supplied content | Could be verified from exhibitor directory if available later |
| Buyer count | Not publicly confirmed | Unconfirmed | No buyer badge or buyer-program count provided | Consumer-led show; buyer lists usually not published |
| Speaker count | Not publicly confirmed | Unconfirmed | Official site references celebrity guests, experts, and stage talks | Current speaker roster not supplied |
| Sponsor count | Not publicly confirmed | Unconfirmed | Official site references sponsors & partners | Useful to verify later for commercial outreach |
| Historical attendance | Not used here | Not confirmed for this report | No reliable historical figure provided in official text supplied | Attendance figure not publicly confirmed by the organizer |
| 7. Key Focus Areas and Buyer Engagement | |||
|---|---|---|---|
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
| Interiors | Product selection, styling, and differentiation | Demo products, lookbooks, and design consultations | Furniture, décor, wallcoverings, textiles |
| Home Renovation | Functional upgrade solutions and trusted brands | Project-focused product demos and contractor conversations | Fixtures, fittings, tools, materials |
| Gardens | Outdoor living, landscaping, and seasonal product demand | Seasonal merchandising and display concepts | Garden furniture, tools, plants, accessories |
| Smart Home | Connectivity, convenience, and energy efficiency | Tech demos and bundle offers | Home automation, IoT, energy management |
| Spring Clean & Lifestyle | Practical home-care and lifestyle solutions | High-volume consumer product promotion | Cleaning products, organizers, wellbeing products |
| Eat & Drink Festival | Food discovery and hospitality-style experience | Sampling, brand activation, and retail conversion | Food, beverages, gourmet products |
| Lead Quality Assessment | |
|---|---|
| Buyer relevance | High |
| Decision-maker availability | Medium |
| Data collection potential | Medium |
| Apollo targeting potential | High |
| Geographic targeting potential | High |
| Best outreach approach | Retail and category-based account targeting, exhibitor-driven prospecting, and post-event lead nurture |
| Overall lead quality | High |
| Best use case | Consumer-home B2B targeting, retailer outreach, product launches, and brand partnership discovery |
| Limitations / risks | The event is consumer-led, so confirmed buyer lists may be limited; current-year attendee and exhibitor data should be verified directly with the organizer where possible |
| Apollo.io Targeting Recommendation | ||
|---|---|---|
| Filter Type | Recommended Filters | Purpose |
| Apollo industries | Retail; Consumer Goods; Furniture; Construction; Design; Building Materials; Import & Export; Hospitality; Food & Beverages; Wholesale | Focus on companies with clear purchase or channel-partnership relevance |
| Departments | Purchasing; Procurement; Merchandising; Commercial; Product; Operations; Partnerships; Supply Chain; Sales | Reach decision-makers and influencers most likely to buy or spec products |
| Seniority | Manager; Director; VP; Head; C-level where applicable | Prioritize budget holders and commercial owners |
| Job titles | Buyer, Category Manager, Procurement Manager, Commercial Director, Merchandising Manager, Product Manager, Supply Chain Director, Design Director, Partnerships Director | Match likely buying and partnership roles |
| Geography | United Kingdom; London; South East England; Greater London | Capture the strongest local and national audience concentrations |
| Employee size | 11–200; 201–500; 501–1000; 1000+ | Cover both mid-market retailers and larger enterprise buyers |
| Keywords | home, interiors, homeware, renovation, garden, furnishings, lifestyle, retail, category, sourcing, procurement, merchandising | Refine by event-relevant commercial language |
| Company type | Retailers; distributors; importers; manufacturers; designers; hospitality operators | Align with likely purchase and sourcing behavior |
Suggested Apollo Search Logic
Use combinations such as: (buyer OR category manager OR procurement manager OR merchandising manager OR commercial director) AND (retail OR homeware OR furniture OR construction OR design). For partner outreach, add partnerships OR business development OR trade.
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
| Sources & Verification Notes | |||
|---|---|---|---|
| Source | Type | What It Verified | Reliability |
| Ideal Home Show official website | Official organizer / event website | Event name, dates, venue, sections, exhibitors, speakers, sponsors, and visitor planning pages | High |
| Ideal Home Show 2027 page title and meta description | Official event page content | Confirmed 2027 date range and Olympia London venue reference | High |
| Olympia London | Venue website | Venue identity and location verification | High |
| Provided official website content excerpt | Primary source text supplied by user | Show sections, visitor planning categories, and commercial menu structure | High |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to Ideal Home Show - Exhibition — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
🔒 Get my buyer details Free · ~20 seconds