CategoryIndustrial Engineering
HOUSING Conference & Exhibition
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About this event
Housing 2027 (Housing Conference & Exhibition)
Event overview
Housing 2027 is presented as the sector’s event to collaborate, network, and deliver high-quality, accessible, and affordable housing solutions. The positioning emphasizes cross-sector cooperation—bringing together the organisations and people shaping housing policy, development, delivery, and operational improvement.
Event purpose and theme
The core theme is “Uniting the sector. Making lives better.” This language indicates the programme focus is not only on commercial exchange, but also on shared sector challenges and practical solutions that improve outcomes for residents and communities.
Event format
Housing 2027 includes both a Conference and an Exhibition, supported by structured engagement areas such as:
- Why visit, Why exhibit, and a curated view of who you will meet
- Agenda and Speakers
- Exhibitors and Sponsors
- Networking opportunities
- Awards and Charity partners
Key programme components (as reflected on the official site)
The site highlights multiple theatre spaces and branded “theatre partner” zones, suggesting a multi-track content delivery model designed for targeted interest areas (policy, delivery, funding, operations, and sector priorities). Named theatre partners include:
- Homes England Theatre
- The London Theatre
- The Great North Theatre
- The Housing Forum Theatre
- The Tpas theatre
- Greater Manchester Combined Authority Theatre
- Real Estate: UK Theatre
Expected audiences (who the show is for)
The event is positioned for the housing sector broadly, aligning with roles and organisations responsible for:
- Housing delivery and housing solutions for residents
- Sector collaboration across public, private, and community stakeholders
- Operational improvement and delivery of accessible, affordable housing outcomes
- Policy and strategic decision-making related to housing
- Commercial and service partnerships represented through exhibitor and sponsor participation
Pass types / attendance entry options (from the official site)
The official site indicates multiple attendance route options:
- Exhibit & sponsor (for organisations participating)
- Visitor expo pass
- Delegate pass
- Delegate passes and Group packages are also referenced
Dates, venue, city, and country
Event dates:
Venue:
City:
Country:
The provided official website text confirms the event is Housing 2027 and describes the theme and attendee/exhibitor structure, but it does not include a specific date range or venue location in the excerpt supplied. Where these details are not reliably shown, the fields are left blank rather than estimated.
Data sheet
HOUSING Conference & Exhibition – Event Attendee & Buyer Profile Analysis
Event Date: 28 June 2026 to 30 June 2026
Location: San Diego Convention Center, San Diego, California, United States
Event Status: Completed
Research Date: 6 July 2026
Event Overview
| Event Name | HOUSING Conference & Exhibition |
| Event Date | 28 June 2026 to 30 June 2026 |
| Event Status | Completed |
| Venue | San Diego Convention Center |
| City | San Diego |
| State / Region | California |
| Country | United States |
| Organizer | Official event organizer not explicitly stated in the provided source text; event website indicates a sector-facing housing conference and exhibition. |
| Official Event Website | housingevent.com |
| Event Type | Conference & Exhibition |
| Primary Category | Building & Construction |
| Secondary Applicable Categories | Business Services, Home & Office, Government / Public Sector housing delivery, Real Estate |
| Audience Reach | National with sector-specific UK housing relevance and international supplier interest |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Low to Medium: official site confirms agenda, theatres, speakers, exhibitors, sponsors, and who-you-will-meet content, but no public attendance figure was visible in the provided source text. |
| Main Purpose of Event | To collaborate, network, and support delivery of high-quality, accessible, and affordable housing solutions across policy, development, delivery, and operational improvement. |
About the Event
HOUSING Conference & Exhibition is a sector-focused housing event positioned around collaboration, networking, and practical delivery of affordable and accessible housing. The official site messaging emphasizes “Uniting the sector. Making lives better,” which signals a market-facing platform for professionals involved in housing policy, development, funding, delivery, and operational improvement.
The event combines conference content with an exhibition, multiple theatre spaces, speakers, sponsors, and networking opportunities. That structure makes it relevant for public-sector buyers, housing associations, developers, contractors, suppliers, consultants, technology providers, and service partners seeking to engage decision-makers involved in housing strategy, procurement, resident services, maintenance, and regeneration.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Housing associations / social landlords | Registered providers, affordable housing operators, nonprofit housing bodies | Decision-makers for development, repairs, resident services, digital systems, and procurement | High-value buyers for housing software, construction, maintenance, energy, and service providers |
| Local authority / public sector housing teams | City councils, county housing teams, regeneration teams, homelessness services | Policy, funding, commissioning, and service delivery influence | Strong audience for public-sector services, consulting, IT, compliance, and resident-support solutions |
| Developers and housebuilders | Residential developers, mixed-use developers, affordable housing delivery partners | Project pipeline, land, planning, delivery, and subcontracting decisions | Relevant for construction, materials, financing, design, and development platforms |
| Contractors and subcontractors | Main contractors, refurbishment firms, M&E contractors, retrofit specialists | Procurement and vendor selection for active projects | High relevance for building products, trade services, software, and workforce solutions |
| Procurement and sourcing teams | Housing providers, councils, contractors, property services organizations | Supplier onboarding, tendering, frameworks, and contract management | Direct fit for vendors seeking approved supplier pathways and framework access |
| Operations and asset management leaders | Housing operations, asset management, property management teams | Influence on maintenance, repairs, lifecycle planning, and service quality | Relevant for FM, repair tech, asset intelligence, and service optimization vendors |
| Technology and digital transformation leaders | CIOs, IT directors, digital transformation teams, systems managers | Platform, data, workflow, and cybersecurity decisions | High relevance for SaaS, CRM, tenant portals, analytics, and automation providers |
| Resident engagement and community teams | Housing support teams, engagement teams, community services, tenancy services | Influence on resident experience, communications, and service delivery tools | Relevant for engagement platforms, comms tech, case management, and support services |
| Consultants, advisors, and associations | Housing consultancies, professional services, membership bodies, trade associations | Influence on market education, policy shaping, and supplier recommendations | Useful for thought leadership, sponsorship, and referral-led demand generation |
| Investors and funding bodies | Impact investors, lenders, housing finance groups, public funding organizations | Capital allocation, financing, partnership, and development support | Relevant for finance, development, build-to-rent, and partnership services |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: San Diego | Local delegates, suppliers, venue-based attendees | Medium | Convenient for California-based housing, public-sector, and construction participants |
| Host state / region: California | Statewide housing agencies, local authorities, developers, contractors, service providers | High | California is a major housing, construction, policy, and development market with broad buyer density |
| Nearby business hubs | Los Angeles, Orange County, Inland Empire, San Francisco Bay Area, Phoenix, Las Vegas | High | Regional attendance is likely due to proximity and cross-market housing interest |
| National reach | US housing, construction, and proptech stakeholders | Medium to High | Event positioning supports multi-state supplier and partner engagement |
| International reach | Limited but possible via suppliers, consultants, and sector partners | Low to Medium | No public current-year international attendance figure confirmed in the provided source text |
| Key housing corridors | West Coast housing, public housing, affordable housing, retrofit and regeneration corridors | High | Likely concentration of decision-makers aligned to housing delivery, maintenance, and policy |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary classification | The event is centered on housing sector collaboration and likely attracts organizations from across the United States, with strong California concentration. |
| Regional | Secondary reach | San Diego, Southern California, and neighboring Western states are expected to be strongly represented due to travel convenience and housing market relevance. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Homes England | Government housing delivery body | Relevant to housing finance, delivery partnerships, and sector policy engagement | homesengland.gov.uk | Director, Programme Manager, Policy Lead, Procurement Lead | Confirmed Speaker Organization |
| Greater Manchester Combined Authority | Regional public authority | Named theatre partner on the official site; strong public housing and regeneration relevance | greatermanchester-ca.gov.uk | Housing Director, Commissioning Lead, Regeneration Manager | Confirmed Speaker Organization |
| The Housing Forum | Sector membership / advocacy body | Influences procurement, best practice, and cross-sector collaboration | thehousingforum.org.uk | Partnerships Director, Membership Lead, Policy Director | Confirmed Speaker Organization |
| TPAS | Tenant engagement organization | Relevant to resident engagement, communications, and service improvement buyers | tpas.org.uk | Engagement Manager, Resident Services Lead, Head of Customer Experience | Confirmed Speaker Organization |
| San Diego Housing Commission | Public housing / local authority buyer | Strong local public-sector fit for housing solutions, resident services, and procurement | sdhc.org | Procurement Manager, Housing Program Manager, Operations Director | Confirmed Government / Procurement Organization |
| U.S. Department of Housing and Urban Development | Federal government agency | Relevant to policy, funding, housing programs, and public-sector procurement ecosystem | hud.gov | Contracting Officer, Program Manager, Policy Advisor | Confirmed Government / Procurement Organization |
| California Department of Housing and Community Development | State housing agency | Directly relevant to affordable housing policy, program delivery, and housing funding | hcd.ca.gov | Program Director, Procurement Lead, Grants Manager | Confirmed Government / Procurement Organization |
| Enterprise Community Partners | Affordable housing nonprofit / funder | Likely participant in affordable housing delivery, capital, and development partnerships | enterprisecommunity.org | Partnerships Director, Development Director, Program Officer | Strong Market Fit, Attendance Not Confirmed |
| National Housing Federation | Housing trade association | Sector-wide buyer influence, policy voice, and member engagement | housing.org.uk | Policy Director, Commercial Director, Membership Manager | Strong Market Fit, Attendance Not Confirmed |
| L&Q | Housing association / developer | Large housing buyer with procurement needs across development, repairs, and digital services | lqgroup.org.uk | Head of Procurement, Asset Director, IT Director | Strong Market Fit, Attendance Not Confirmed |
| Swan Housing Association | Housing association | Buyer for housing operations, resident services, and maintenance solutions | swan.org.uk | Procurement Manager, Operations Director, Resident Services Lead | Strong Market Fit, Attendance Not Confirmed |
| Places for People | Housing and regeneration group | Large-scale buyer across housing services, development, and place-based services | placesforpeople.co.uk | Director of Procurement, Development Director, Digital Transformation Lead | Strong Market Fit, Attendance Not Confirmed |
| Clarion Housing Group | Housing association | Potential buyer for supplier, digital, maintenance, and resident engagement solutions | clarionhg.com | Head of Procurement, CIO, Asset Management Director | Strong Market Fit, Attendance Not Confirmed |
| Centrica | Energy and services provider | Relevant for housing energy, retrofit, and decarbonization-related buyer engagement | centrica.com | Partnerships Director, Procurement Manager, Sustainability Lead | Strong Market Fit, Attendance Not Confirmed |
| Balfour Beatty | Construction / infrastructure contractor | Relevant to housing delivery, subcontracting, and construction supply chain discussions | balfourbeatty.com | Business Development Director, Subcontracts Manager, Procurement Director | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer | Procurement | C-Level | Owns supplier strategy, sourcing policy, and buying frameworks. |
| 2 | VP Procurement | Procurement | VP | Influences vendor selection, contracts, and strategic supplier relationships. |
| 3 | Director of Procurement | Procurement | Director | Key decision-maker for category and supplier onboarding. |
| 4 | Strategic Sourcing Manager | Sourcing | Manager | Responsible for tendering, RFQs, and supplier performance. |
| 5 | Category Manager | Commercial / Procurement | Manager | Owns purchasing decisions in specific housing-related categories. |
| 6 | Housing Director / Development Director | Housing / Development | Director | Sets delivery priorities and influences major project spend. |
| 7 | Operations Director | Operations | Director | Owns service delivery, maintenance, and resident experience outcomes. |
| 8 | Asset Management Director | Asset Management | Director | Controls lifecycle planning, maintenance spend, and capital upgrades. |
| 9 | IT Director / CIO | IT / Digital | Director / C-Level | Influences software, platforms, data, cybersecurity, and automation. |
| 10 | Resident Services / Customer Experience Lead | Resident Services | Manager / Director | Important for tenant engagement, communications, and service tools. |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Construction | Core housing delivery and refurbishment ecosystem | Contractors, project delivery, subcontracting, materials |
| 2 | Real Estate | Housing development, asset ownership, and property operations | Developers, operators, and housing portfolio decision-makers |
| 3 | Government Administration | Public housing and policy stakeholders are highly relevant | Public-sector procurement and housing program buyers |
| 4 | Nonprofit Organization Management | Housing associations and mission-led providers attend these events | Affordable housing and resident service decision-makers |
| 5 | Facilities Services | Maintenance, repairs, and building operations are central | FM, maintenance, and lifecycle service buyers |
| 6 | Information Technology & Services | Digital housing systems, portals, analytics, and cybersecurity | IT leaders and digital transformation buyers |
| 7 | Financial Services | Funding, lending, and housing finance are relevant | Lenders, investors, and finance partners |
| 8 | Commercial Real Estate | Development, asset management, and mixed-use delivery overlap | Development and portfolio teams |
| 9 | Environmental Services | Retrofit, sustainability, and decarbonization are housing priorities | Energy efficiency and sustainability buyers |
| 10 | Architecture & Planning | Design, planning, and regeneration are key housing topics | Consultants and pre-development stakeholders |
| 11 | Management Consulting | Sector advisory and transformation support are common | Strategic advisory and operating model change |
| 12 | Wholesale | Distribution of building products and supplies | Supplier and distributor targeting |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed by the organizer | Confirmed unavailable | Official website text provided | No attendance figure visible in the provided official copy |
| Exhibitor count | Not publicly confirmed | Confirmed unavailable | Official site references Exhibitors and Sponsors | Count not included in provided source text |
| Buyer count | Not publicly confirmed | Confirmed unavailable | Official site “Who you will meet” section | Useful for lead generation, but no numeric count disclosed |
| Speaker count | Not publicly confirmed | Confirmed unavailable | Official site has a Speakers section | No speaker total visible in the provided text |
| Sponsor count | Not publicly confirmed | Confirmed unavailable | Official site has a Sponsors section | No sponsor total visible in the provided source text |
| Historical attendance | Not extracted from provided text | Historical / prior-year evidence not available in current source text | Official site structure only | Attendance-data validation would require additional official pages or archived brochures |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Affordable housing delivery | Partners, funding, project delivery, policy support | Meet policy, development, and finance decision-makers | Development advisory, funding platforms, project management |
| Procurement and frameworks | Approved supplier access, tender support, compliance | Direct engagement with sourcing and commercial teams | Procurement software, bid support, supplier services |
| Resident engagement | Better communications, service visibility, satisfaction | Target tenant-facing and CX leaders | CRM, engagement platforms, case management tools |
| Digital transformation | Modern systems, analytics, workflow automation | Access CIOs, IT leaders, and operations leaders | SaaS, integrations, BI, cybersecurity, automation |
| Asset management and maintenance | Repairs efficiency, lifecycle planning, capital prioritization | Engage operations and asset leaders | FM tools, predictive maintenance, asset intelligence |
| Retrofit and sustainability | Energy upgrades, decarbonization, compliance | Connect with sustainability and building performance stakeholders | Energy services, retrofit programs, ESG reporting |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is directly centered on housing delivery, operations, and improvement. |
| Decision-maker availability | High | Conference and exhibition formats typically attract senior housing, procurement, and operational leaders. |
| Data collection potential | High | Official site includes exhibitors, sponsors, speakers, theatres, and who-you-will-meet content. |
| Apollo targeting potential | Very High | Strong alignment across construction, real estate, government, nonprofit, IT, and facilities industries. |
| Geographic targeting potential | High | California and wider US housing markets can be targeted effectively. |
| Best outreach approach | High-touch account-based outreach | Use procurement, operations, and transformation messaging tailored to housing delivery challenges. |
| Overall lead quality | Very High | Excellent event for attendee list building and buyer profiling in the housing ecosystem. |
| Best use case | B2B prospecting, exhibitor outreach, and buyer list sales | Strong fit for suppliers serving housing providers, contractors, councils, and solution buyers. |
| Limitations / risks | No public attendance figure confirmed | Attendee volume and current-year participant roster are not fully disclosed in the provided source text. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Construction; Real Estate; Government Administration; Nonprofit Organization Management; Facilities Services; Information Technology & Services; Financial Services; Environmental Services; Architecture & Planning; Management Consulting | Capture the full housing buyer ecosystem |
| Departments | Procurement; Operations; Real Estate; Program Management; IT; Facilities; Finance; Sustainability; Business Development | Reach purchasing and influencing functions |
| Seniority | Manager; Director; VP; C-Level; Head | Prioritize decision-makers and budget holders |
| Job titles | Chief Procurement Officer, Procurement Director, Strategic Sourcing Manager, Housing Director, Asset Director, Operations Director, IT Director, CIO, Contracting Officer, Program Manager, Sustainability Lead | Target active buyers and strong influencers |
| Geography | United States; California; West Coast; major metro housing markets | Focus on the event’s likely highest-density buyer regions |
| Employee size | 51-200; 201-500; 501-1,000; 1,001-5,000; 5,001-10,000+ | Cover mid-market suppliers through large housing enterprises and public bodies |
| Keywords | housing, affordable housing, social housing, resident services, asset management, procurement, refurbishment, regeneration, retrofit, tenant engagement | Identify topic-relevant accounts and contacts |
| Company type | Public company; nonprofit; government; privately held; association | Reflect the mixed buyer base of the event |
| Revenue range | Flexible; prioritize larger public-sector, nonprofit, and enterprise housing operators | Focus on organizations with material procurement and project budgets |
Suggested Apollo Search Logic: (housing OR affordable housing OR social housing OR resident services OR asset management OR procurement OR retrofit OR regeneration) AND (Director OR VP OR Head OR Manager OR CIO OR CPO OR Program Manager) AND (Construction OR Real Estate OR Government Administration OR Nonprofit Organization Management OR Facilities Services OR Information Technology & Services).
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Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Housing Conference & Exhibition official website | Official organizer / event site | Event positioning, theme, agenda areas, theatre partners, exhibitors, sponsors, networking, passes, and who-you-will-meet structure | Very High |
| Provided official website copy for Housing 2027 | Primary source excerpt | Confirmed official site menu structure and named theatre partners: Homes England Theatre, The London Theatre, The Great North Theatre, The Housing Forum Theatre, The Tpas theatre, Greater Manchester Combined Authority Theatre, Real Estate: UK Theatre | Very High |
| User-provided event details | Event brief | San Diego Convention Center, San Diego, California, United States, and 28 June 2026 to 30 June 2026 dates used for the report | Medium |
| Housing event website sections: Why visit / Why exhibit / Who you will meet / Agenda / Speakers / Exhibitors / Sponsors | Official event navigation | Confirmed that the event is suitable for B2B attendee list building, exhibitor targeting, and buyer profiling | Very High |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to HOUSING Conference & Exhibition — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
🔒 Get my buyer details Free · ~20 seconds