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Hotel & Shop Plus - HSP Shenzhen
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About this event
Hotel & Shop Plus – HSP Shenzhen
Hotel & Shop Plus（HSP）系列展中，“Hotel & Shop Plus – HSP Shenzhen”聚焦酒店及商业空间的筹建与运营所需的一站式采购与解决方案对接。展会面向酒店工程设计、酒店用品、智慧酒店、商业空间及办公与公共空间等相关产业链，汇聚品牌展商与行业专业人士，围绕设计落地、工程实施与运营升级提供多维度展示与交流平台。
时间与地点
根据本次提供的官方页面信息，Hotel & Shop Plus 系列展目前明确列出的城市与举办时间包含：
- 深圳展：2026年10月13日—15日
该官方页面内容中未出现“深圳站”的具体场馆名称与精确地址信息。因此，我们将仅以已确认的时间作为可靠信息呈现；场馆与地址如需补全，建议以展会官方后续更新的“深圳展”页面或现场通知为准。
展会定位与核心价值
该系列展强调“Hotel + Shop”的双核驱动，通过资源整合与产业链贯通，帮助酒店及商业空间相关决策者更高效地完成从方案导入到工程落地、再到运营优化的全过程对接。展会内容覆盖面较广，既包括偏工程与设计的建装与系统方案，也包括偏产品与运营的酒店用品、照明灯饰、智慧办公与遮阳材料等，为参展商与专业观众提供面向真实项目的展示场景与交流机会。
展品范围（围绕酒店与商业空间筹建+运营）
官方页面披露的展品与板块方向，主要涵盖以下内容（适用于系列展整体展域与相关主题活动的方向）：
- 建筑装饰材料
- 装配式墙体材料及文旅度假相关解决方案
- 陶瓷卫浴及整体解决方案
- 酒店客房用品综合
- 智慧酒店
- 酒店品牌及精品综合
- 智能照明及灯饰
- 智慧楼宇
- 智慧办公
- 遮阳材料
- 公共空间与景观工程
- 人宠旅居、康养适老、商业设计等相关方向
同期活动与行业交流氛围
官方页面同时描述了系列展中重要的同期活动矩阵，围绕论坛峰会、样板房沉浸体验、认证标杆奖项评选与社交交流等形式展开，帮助参会者在展陈之外获得更系统的行业洞见与案例参考。活动版图包含多个主题板块，例如（以官方披露的系列展活动方向为准）：
- 上海建筑与室内设计周
- 酒店文化周
- Hotel & Shop Plus 酒店品牌投资及加盟展区
- 光之韵·匠之心照明系列活动/论坛
- Mall里乾坤商业智慧秀
- 办公及公共空间系列活动（Office & Public）
- CREDAWARD 地建师设计大奖等方向的赛事/奖项
参会对象与适配人群（面向酒店与商业空间从业者）
该展会对接的主要是酒店及商业空间建设、设计、采购、运营与品牌相关的专业人群。通常而言，参会与采购关注点集中在：酒店客房与公共区域的产品与系统配置、智慧化与节能化能力升级、工程材料与装饰方案的可落地性、以及面向投资与品牌合作的项目机会。
如需我们进一步把“深圳展（HSP Shenzhen）”对应的参会结构、预计到场规模、买家画像与产业方向补充为可执行的市场研究结论，我们需要你提供或确认以下信息之一：深圳站官方页中是否包含场馆信息、参展品类细分、以及观众组织/报名口径。若你把“深圳展”的官方页面链接或截图补充给我们，我们就可以把描述内容替换为同等口径的精确版本，并继续输出买家与行业匹配分析。
Data sheet
Hotel & Shop Plus - HSP Shenzhen – Event Attendee & Buyer Profile Analysis
Event Date: 13 Oct 2026 to 15 Oct 2026
Location: Shenzhen, China
Event Status: Upcoming
Research Date: 1 Jul 2026
Event Overview
| Event Name | Hotel & Shop Plus - HSP Shenzhen |
| Event Date | 13 Oct 2026 to 15 Oct 2026 |
| Event Status | Upcoming |
| Venue | Not publicly confirmed in the provided official content |
| City | Shenzhen |
| State / Region | Guangdong |
| Country | China |
| Organizer | Not publicly confirmed in the provided official content |
| Official Event Website | hdeexpo.com/en/hotel-shop-plus-shenzhen/ |
| Event Type | Trade show / exhibition |
| Primary Category | Hospitality |
| Secondary Applicable Categories | Home & Office; Building & Construction; Business Services; Travel & Tourism; Food & Beverages |
| Audience Reach | National with strong Greater Bay Area and international supplier reach |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Low for headcount; medium for audience profile based on event positioning |
| Main Purpose of Event | To connect hospitality, commercial space, retail, procurement, and project-specification buyers with suppliers across hotel supplies, interior products, smart solutions, commercial fixtures, and related sourcing categories. |
About the Event
Hotel & Shop Plus - HSP Shenzhen is a trade event focused on hospitality and commercial-space sourcing. Based on the official event positioning, it is designed to serve hotel owners, operators, developers, designers, procurement teams, and solution providers involved in fit-out, renovation, and operational upgrades.
The event matters because Shenzhen is a major commercial center with strong activity in hospitality, retail, cross-border sourcing, and property development. For suppliers, the show is relevant for product discovery, project-specification sales, procurement engagement, distributor development, and relationship-building with buyers responsible for hotel and commercial space investment.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Hotel owners and operators | Independent hotels, hotel groups, management companies | Final or influential buyer for renovations, FF&E, O&M supplies | Very high for guestroom, public-area, and operations procurement |
| Procurement and sourcing teams | Hospitality chains, developers, sourcing agents | Specification, vendor qualification, price negotiation | Core audience for supplier discovery and RFQ generation |
| Developers and project owners | Real estate developers, mixed-use project owners, asset managers | Capital project decision-making and vendor approval | Important for large-volume product and project sales |
| Design and fit-out professionals | Interior designers, architects, turnkey contractors | Influence product specification and brand selection | Strong influence on product inclusion in projects |
| Retail and commercial space buyers | Retail chains, shopping center operators, commercial landlords | Purchase or approve fixtures, finishes, and operational products | Relevant for shop fixtures, commercial interiors, and service solutions |
| Facility and operations leaders | Hotels, malls, serviced apartments, hospitality facilities | Operational maintenance, replacement, and lifecycle purchasing | Strong fit for cleaning, maintenance, energy, and guest-service products |
| Distributors and importers | Hospitality distributors, regional agents, trading companies | Channel buying and supplier onboarding | Useful for supplier expansion into China and neighboring markets |
| Technology and smart-building buyers | Hotel tech teams, systems integrators, smart-solution buyers | Influence on digital guest experience and automation purchases | Relevant for access control, energy, security, and guest-tech suppliers |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Shenzhen | High | High | Major business hub with strong hospitality, retail, and project procurement activity |
| Guangdong / Greater Bay Area | Very high | Very high | Core regional sourcing base for hotels, commercial spaces, and suppliers |
| Nearby business hubs | High | High | Guangzhou, Dongguan, Foshan, Zhuhai, Hong Kong, Macau |
| National China reach | Medium to high | High | Likely attendance from hotel groups, distributors, developers, and integrators across China |
| International reach | Selective | Medium | Potential participation from overseas suppliers, agents, and sourcing partners |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary classification | The show is most relevant to buyers and suppliers operating across China’s hospitality, commercial, and sourcing markets. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Marriott International | Hotel operator / procurement-side buyer | Large hotel operator with recurring needs for FF&E, O&M, and guest experience products | marriott.com | Procurement Director, Category Manager, Regional Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Hilton | Hotel operator / buyer | Relevant for hotel supplies, renovation, and operational procurement | hilton.com | Procurement Manager, Facilities Director, Project Manager | Strong Market Fit, Attendance Not Confirmed |
| InterContinental Hotels Group (IHG) | Hotel operator / buyer | Global hospitality group with strong purchasing influence in hotel operations | ihg.com | Director of Procurement, Supply Chain Director, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Accor | Hotel operator / buyer | Hotel renovation, purchasing, and brand-standard sourcing relevance | accor.com | Procurement Manager, Project Director, Technical Services Manager | Strong Market Fit, Attendance Not Confirmed |
| Wanda Hotels & Resorts | Hotel operator / buyer | China-based hospitality group aligned with hotel sourcing and renovation | wandahotels.com | Procurement Director, Engineering Director, Operations Manager | Strong Market Fit, Attendance Not Confirmed |
| Jin Jiang International | Hotel operator / buyer | Large hospitality operator with significant procurement and project needs | jinjianghotels.com | Procurement Lead, Category Manager, Program Manager | Strong Market Fit, Attendance Not Confirmed |
| Shangri-La Group | Hotel operator / buyer | Premium hospitality group with high-end product and service sourcing needs | shangri-la.com | Director of Purchasing, Engineering Director, Asset Manager | Strong Market Fit, Attendance Not Confirmed |
| The Ascott Limited | Serviced apartment / hotel operator | Relevant for hospitality fit-out, guestroom systems, and operating supplies | the-ascott.com | Procurement Manager, Projects Director, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Country Garden Services | Property / facilities operator | Potential buyer for facilities, cleaning, maintenance, and commercial service solutions | countrygarden.com.cn | Facilities Director, Operations Director, Procurement Manager | Strong Market Fit, Attendance Not Confirmed |
| DFS Group | Retail / commercial operator | Relevant for shop fixtures, retail commercial design, and sourcing | dfs.com | Merchandising Director, Category Manager, Store Development Director | Strong Market Fit, Attendance Not Confirmed |
| China Resources Vanguard | Retail buyer / operator | Potential buyer for commercial space fixtures, operations, and sourcing | crv.com.cn | Category Manager, Store Operations Director, Procurement Manager | Strong Market Fit, Attendance Not Confirmed |
| CBRE | Real estate / facilities / project services | Influences tenant fit-out, property services, and facility procurement | cbre.com | Project Manager, Facilities Director, Workplace Services Lead | Strong Market Fit, Attendance Not Confirmed |
| JLL | Real estate / project services | Relevant for commercial fit-out, project management, and operational procurement | jll.com | Project Director, Workplace Lead, Procurement Manager | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer | Procurement | C-level | Sets sourcing strategy and vendor approvals for multi-site buying |
| 2 | VP Procurement | Procurement | VP | Owns purchasing programs, supplier panels, and negotiation |
| 3 | Director of Procurement | Procurement | Director | Highly relevant for supplier onboarding and category sourcing |
| 4 | Strategic Sourcing Manager | Sourcing | Manager | Evaluates suppliers, pricing, and contract terms |
| 5 | Category Manager | Category / Merchandising | Manager | Important for product line selection and supplier evaluation |
| 6 | Operations Director | Operations | Director | Controls service quality and operational purchasing needs |
| 7 | Engineering / Facilities Director | Facilities | Director | Relevant for maintenance, equipment, and lifecycle upgrades |
| 8 | Project Manager | Projects | Manager | Handles renovation, rollout, and fit-out procurement coordination |
| 9 | Business Development Director | Commercial | Director | Useful for suppliers selling into hotel and retail accounts |
| 10 | Merchandising Director | Merchandising | Director | Relevant for retail and shop-related product decisions |
| 11 | IT / Technology Director | IT | Director | Relevant for smart-building, guest tech, and systems integration |
| 12 | Supplier Diversity / Vendor Manager | Procurement / ESG | Manager | Manages approved vendor lists and sourcing diversity objectives |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Hospitality | Core event vertical | Hotel owners, operators, and procurement teams |
| 2 | Restaurants | Foodservice and guest-experience adjacency | F&B operators and hospitality groups |
| 3 | Retail | Shop and commercial-space buyers | Merchandising and store development |
| 4 | Real Estate | Project owners and developers | Development, asset management, fit-out buying |
| 5 | Construction | Fit-out and renovation relevance | Project managers and contractors |
| 6 | Business Supplies & Equipment | Operational purchasing | O&M, FF&E, and supply chain buyers |
| 7 | Facilities Services | Maintenance and service procurement | Facility managers and operations leaders |
| 8 | Information Technology & Services | Smart hotel and digital operations technology | IT decision-makers and systems integrators |
| 9 | Import & Export | Cross-border sourcing and distribution | Trading companies and sourcing agents |
| 10 | Wholesale | Distributor and channel buyer fit | Regional distributors and wholesalers |
| 11 | Consumer Goods | Guest-facing and operational products | Product sourcing and brand purchasing |
| 12 | Environmental Services | Sustainability and cleaning relevance | Facilities, hygiene, and sustainability buyers |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed by the organizer. | Unconfirmed | Official website content provided | No verified attendance figure available in the provided source text |
| Exhibitor count | Not publicly confirmed in the provided content | Unconfirmed | Official website content provided | Current-year exhibitor list not available in the supplied text |
| Buyer count | Not publicly confirmed by the organizer. | Unconfirmed | Official website content provided | Use audience profile rather than a numeric count |
| Speaker count | Not publicly confirmed in the provided content | Unconfirmed | Official website content provided | No verified agenda/speaker list in the supplied text |
| Sponsor count | Not publicly confirmed in the provided content | Unconfirmed | Official website content provided | No verified sponsor list in the supplied text |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Procurement | Vendor comparison and cost control | RFQ, sample review, and vendor qualification | FF&E, O&M supplies, sourcing services |
| Interior / fit-out | Project-ready finishes and fixtures | Specification meetings and project sales | Furniture, lighting, surfaces, hardware |
| Operations | Durability, serviceability, replacement cycles | Lifecycle cost and maintenance discussions | Maintenance supplies, cleaning, equipment |
| Smart hospitality | Automation and guest experience improvements | Solution demos and systems integration meetings | Access control, kiosks, sensors, software |
| Sustainability | Energy and resource efficiency | ROI conversations and ESG positioning | Energy management, low-waste products |
| Retail / shop solutions | Commercial fixtures and display solutions | Category and store development outreach | Shelving, POS fixtures, signage |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | Strong alignment with hospitality, procurement, and commercial-space buying |
| Decision-maker availability | High | Likely includes procurement, operations, and project leaders |
| Data collection potential | Medium | Useful for lead generation, but public current-year attendee data is limited |
| Apollo targeting potential | High | Clear targeting by hospitality, retail, real estate, and facilities functions |
| Geographic targeting potential | High | Strong Shenzhen, Guangdong, Greater Bay Area, and China-wide segmentation |
| Best outreach approach | Very High | Use supplier discovery, procurement pain-point messaging, and project-based outreach |
| Overall lead quality | High | Strong B2B attendee list-building potential for hospitality and related sectors |
| Best use case | High-quality prospecting | Lead generation, exhibitor targeting, buyer profiling, and account-based outreach |
| Limitations / risks | Venue and attendance data not confirmed in provided source text | Publicly verified current-year lists are limited in the supplied official content |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Hospitality, Real Estate, Construction, Retail, Facilities Services, Information Technology & Services, Business Supplies & Equipment, Wholesale, Import & Export, Environmental Services | Map the most relevant buying organizations and supplier ecosystems |
| Departments | Procurement, Operations, Facilities, Engineering, Projects, Merchandising, IT, Supply Chain, Finance | Identify direct purchasing and spec-influencing teams |
| Seniority | Manager, Director, VP, CXO | Prioritize decision-makers and budget holders |
| Job titles | Procurement Manager, Director of Procurement, Category Manager, Operations Director, Facilities Director, Project Manager, Engineering Director, Merchandising Director, Business Development Director, IT Director | Build a focused event prospect list |
| Geography | China, Guangdong, Shenzhen, Greater Bay Area, Hong Kong, Macau | Target the highest-probability visitor base and nearby buyer markets |
| Employee size | 51-200, 201-500, 501-1,000, 1,001-5,000, 5,001+ | Prioritize organizations with active procurement and multi-site buying |
| Keywords | hotel, hospitality, procurement, sourcing, FF&E, fit-out, facilities, project, renovation, guest experience, smart hotel, commercial space | Improve search precision for event-relevant accounts |
| Company type | Public company, enterprise, multi-location operator, distributor, importer, contractor, developer | Focus on accounts with repeat purchasing and project budgets |
Suggested Apollo Search Logic: (hospitality OR hotel OR resort OR serviced apartment OR commercial real estate OR retail) AND (procurement OR sourcing OR purchasing OR facilities OR operations OR engineering OR projects OR category manager OR merchandising) AND (China OR Guangdong OR Shenzhen OR Hong Kong OR Macau).
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Hotel & Shop Plus - HSP Shenzhen official event page | Official organizer website | Event name and official event positioning from the supplied source text | High |
| Official website content provided in prompt | Primary source excerpt | Confirmed the existence of the event page; no contradictory venue, organizer, attendee, or exhibitor data was supplied | High for available facts; limited for missing facts |
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Tell us your work email and our AI instantly builds a buyer list matched to Hotel & Shop Plus - HSP Shenzhen — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
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