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About this event
HORECAVA
HORECAVA is the largest national meeting point for foodservice- and hospitality professionals, bringing together entrepreneurs, suppliers, start-ups and experienced experts in one high-impact hospitality setting. The event is positioned as a major place where horeca decision-makers come to get inspired by the latest trends, developments, and innovations—while also creating opportunities for brands to build meaningful relationships with customers across the sector.
The next edition takes place 11 t/m 14 januari 2027 at RAI Amsterdam, located in Amsterdam, Netherlands. With 4 beursdagen (4 days of exhibition) and a strong focus on connecting the hospitality ecosystem, HORECAVA is designed for companies that want to generate leads, strengthen brand presence, and develop lasting business relationships in the hospitality market.
From an expositor perspective, the event highlights clear business objectives such as:
- Branding: building an unforgettable impression through direct interaction with the target audience, both on-site and via supporting channels.
- Lead generation: leveraging the full event experience across multiple days and additional opportunities throughout the year.
- Relationship management (relatiebeheer): meeting existing customers and attracting new prospects face-to-face to strengthen partnerships.
- Sales enablement: maximizing opportunities to communicate directly with hospitality, fastservice, catering, accommodation (logies) and leisure stakeholders—so the event can translate into real commercial outcomes.
HORECAVA is described as a broad and compelling marketplace for the horeca community, where the audience includes many decision-makers who actively visit to learn, compare, and discover. That combination of inspiration and practical purchasing interest makes it a relevant platform for companies offering products, services, concepts, and innovations for out-of-home dining and hospitality operations.
Key event snapshot (from official information):
- Dates: 11–14 January 2027
- Venue: RAI Amsterdam
- City & Country: Amsterdam, Netherlands
- Event role: Foodservice & hospitality trade fair focused on connecting exhibitors with hospitality professionals
Data sheet
HORECAVA – Event Attendee & Buyer Profile Analysis
Event date: 11–14 January 2027
Location: RAI Amsterdam, Amsterdam, Netherlands
Event status: Upcoming
Research date: 1 July 2026
Event Overview
| Event Name | HORECAVA |
| Event Date | 11–14 January 2027 |
| Event Status | Upcoming |
| Venue | RAI Amsterdam |
| City | Amsterdam |
| State / Region | North Holland |
| Country | Netherlands |
| Organizer | Horecava / RAI Amsterdam |
| Official Event Website | horecava.nl |
| Event Type | Trade show / exhibition |
| Primary Category | Hospitality |
| Secondary Applicable Categories | Food & Beverages; Business Services |
| Audience Reach | National with international buyer and supplier reach |
| Estimated Attendance / Expected Footfall | Approximately 60,000 hospitality professionals (official website claim for the next edition) |
| Attendance Data Reliability | High for the stated official expectation; attendance figure not independently audited in the source text |
| Main Purpose of Event | Business development, lead generation, networking, product discovery, sales meetings, and hospitality sourcing |
About the Event
HORECAVA is the Netherlands’ leading national trade show for foodservice and hospitality professionals, bringing together operators, suppliers, and decision-makers across the wider hospitality ecosystem. According to the official event website, the show has existed since 1957 and serves as a major meeting point for the sectors of food, drink, and out-of-home accommodation.
The event is highly relevant for B2B sales, partnership building, and category sourcing because it concentrates buyers and influencers who are actively looking for new products, concepts, and inspiration. Its strongest business value lies in direct access to hospitality owners, multi-site operators, distributors, and suppliers seeking commercial relationships and deal flow.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Hospitality operators | Hotels, restaurants, cafés, bars, leisure venues | Owner, GM, operations director, purchasing lead | Core buying audience for equipment, consumables, concepts, and services |
| Fast-service / QSR buyers | Quick-service restaurants, snack chains, food-to-go concepts | Category manager, operations leader, procurement manager | High-volume demand for packaging, equipment, ingredients, and workflow solutions |
| Catering and contract foodservice | Institutional caterers, workplace catering, event catering, school catering | Procurement, menu development, operations | Relevant for food, beverage, disposables, logistics, and kitchen solutions |
| Accommodation and lodging buyers | Hotels, resorts, serviced apartments, boutique lodging | Operations director, purchasing, facilities, brand management | Relevant for guest experience products, cleaning, FF&E, and service technology |
| Distributors and wholesalers | Foodservice distributors, beverage distributors, cash-and-carry operators | Buying director, category manager, commercial director | Important for supplier onboarding, line expansion, and channel partnerships |
| Retail buyers for foodservice-adjacent categories | Supermarkets, convenience retail, specialty food chains | Category manager, merchandising, sourcing | Relevant for ready-to-eat, beverages, equipment, and in-store hospitality concepts |
| Importers and export traders | Regional importers, specialty importers, international traders | Import manager, trading director, purchasing lead | Strong fit for foreign suppliers seeking market entry and distribution |
| Chefs and culinary leaders | Executive chefs, head chefs, menu development teams | Influencer, specifier, product evaluator | Critical for product trials, demos, tasting, and innovation messaging |
| Facility and operations leaders | Multi-site hospitality groups, venue operators, leisure operators | Facilities director, operations director, project manager | Relevant for equipment, maintenance, energy, hygiene, and automation suppliers |
| Industry media and association leaders | Trade media, hospitality associations, franchise groups | Editor, director, membership lead, partnership lead | Useful for visibility, sponsorship, and credibility-building |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Amsterdam | Strong local attendance | High | Major hospitality, tourism, venue, and foodservice activity hub |
| Host region: North Holland | Regional buyers and operators | High | Close proximity supports day travel and repeat visitation |
| Netherlands national reach | Operators from across the country | Very High | Official website describes it as the main national meeting point for hospitality professionals |
| Nearby business hubs | Rotterdam, Utrecht, The Hague, Eindhoven | Medium to High | Attractive for multi-site operators, distributors, and hospitality groups |
| International reach | Selected European suppliers, brands, and buyers | Medium | Official site references international lead generation and the presence of international leads |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Primary Reach: National | Very strong national buyer concentration | The official website positions Horecava as the largest Dutch hospitality trade show and a national meeting point for the sector. |
| Secondary Reach: International | Meaningful cross-border presence | The event content references international leads and broad professional reach, making it relevant for cross-border suppliers and import/export channels. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| NH Hotel Group | Hotel operator | Large hospitality buyer with multi-property purchasing and operational needs | nh-hotels.com | Procurement Director, Operations Director, GM | Strong Market Fit, Attendance Not Confirmed |
| Accor | Hotel operator | Hotel procurement, guest experience, and F&B decision-makers are core Horecava audiences | group.accor.com | Purchasing Manager, F&B Director, Facilities Director | Strong Market Fit, Attendance Not Confirmed |
| Van der Valk | Hotel group | Large Dutch hospitality chain with significant sourcing and operations requirements | vandervalk.nl | Procurement Manager, Operations Director, Catering Manager | Strong Market Fit, Attendance Not Confirmed |
| McDonald’s Netherlands | Quick-service restaurant operator | High-volume menu, equipment, packaging, and supply-chain buying | mcdonalds.com | Category Manager, Procurement Lead, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Compass Group Netherlands | Contract caterer | Major institutional buying organization for foodservice, kitchens, and operational suppliers | compass-group.com | Strategic Sourcing Manager, Procurement Director, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Bidfood Netherlands | Foodservice distributor | Distributor-side sourcing and brand onboarding are highly relevant to the show | bidfood.nl | Category Manager, Commercial Director, Buying Manager | Strong Market Fit, Attendance Not Confirmed |
| Sligro Food Group | Foodservice wholesaler | Key Dutch wholesale channel for hospitality products and brands | sligrofoodgroup.com | Buying Director, Category Manager, Commercial Manager | Strong Market Fit, Attendance Not Confirmed |
| METRO AG | Wholesale / foodservice supplier | Relevant for supplier partnerships, category expansion, and hospitality sourcing | metroag.de | Procurement Director, Category Manager, Business Development Director | Strong Market Fit, Attendance Not Confirmed |
| SSP Group | Travel foodservice operator | Airport and travel retail foodservice operators buy at scale and often attend hospitality trade events | ssp-intl.com | Category Manager, Procurement Manager, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Jumbo Supermarkten | Retail buyer / supermarket chain | Useful for food, beverage, private label, and in-store hospitality concepts | jumbo.com | Category Manager, Sourcing Manager, Merchandising Director | Strong Market Fit, Attendance Not Confirmed |
| KLM | Airline / inflight services buyer | Large foodservice and catering procurement organization in the Netherlands | klm.com | Procurement Manager, Catering Procurement, Supply Chain Director | Strong Market Fit, Attendance Not Confirmed |
| RAI Amsterdam | Venue operator | Venue-side buying for catering, operations, facilities, and event services | rai.nl | Facilities Director, Event Operations Manager, Procurement Manager | Confirmed Government / Procurement Organization |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer / Procurement Director | Procurement | C-level / Director | Owns buying strategy, vendor selection, and contract negotiation |
| 2 | Strategic Sourcing Manager | Sourcing / Procurement | Manager | Evaluates suppliers, conducts RFQs, and manages category sourcing |
| 3 | Category Manager / Buying Manager | Commercial / Category Management | Manager | Directly responsible for product assortment and supplier onboarding |
| 4 | Operations Director / General Manager | Operations | Director / Senior Manager | Makes purchase decisions tied to efficiency, service quality, and margin |
| 5 | Supply Chain Director / Logistics Manager | Supply Chain | Director / Manager | Influences inbound supply, inventory, and vendor performance |
| 6 | Facilities Director / FM Manager | Facilities / Operations | Director / Manager | Relevant for equipment, maintenance, hygiene, and building services |
| 7 | Executive Chef / Head Chef | Culinary / Kitchen | Senior / Manager | Influences product testing, menu adoption, and equipment choice |
| 8 | Business Development Director / Partnerships Director | Commercial / Partnerships | Director | Important for sponsorship, distribution, and channel relationships |
| 9 | Innovation Manager / Product Manager | Product / Innovation | Manager | Looks for new concepts, technologies, and differentiated offerings |
| 10 | Supplier Diversity / Sustainability Manager | Procurement / ESG | Manager / Director | Prioritizes responsible sourcing, local suppliers, and sustainable products |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Hospitality | Core event category | Hotels, restaurants, venues, leisure operators |
| 2 | Restaurants | Large buyer population within the show’s scope | Food, equipment, POS, and services |
| 3 | Food & Beverages | Central to product discovery and sourcing | Ingredients, drinks, ready-to-serve products |
| 4 | Food Production | Suppliers and manufacturers serving hospitality | Private label, processed foods, beverages |
| 5 | Wholesale | Distribution and channel buying are highly relevant | Distributors, wholesalers, cash-and-carry |
| 6 | Import & Export | Cross-border sourcing and market entry | International brands and market expansion |
| 7 | Retail | Food retail and convenience concepts overlap with the audience | Category managers and private label buyers |
| 8 | Logistics & Supply Chain | Delivery, inventory, and supply reliability matter | Cold chain, warehousing, distribution |
| 9 | Business Supplies & Equipment | Kitchen, service, hygiene, and operational equipment fit well | FF&E, smallwares, supplies, maintenance |
| 10 | Events Services | Trade show, hospitality, and experience-based networking ecosystem | Stand builders, activation, event technology |
| 11 | Consumer Goods | Brand owners serving hospitality and foodservice | Beverages, snacks, and packaged goods |
| 12 | Facilities Services | Cleaning, maintenance, and building operations are relevant to hospitality sites | Hygiene, janitorial, maintenance services |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Around 60,000 | Confirmed by organizer’s website copy | Official Horecava event page | Official text states “ruim 60.000 horecaprofessionals in 4 dagen” |
| Exhibitor count | Not publicly confirmed in the provided official text | Unavailable | Official page excerpt reviewed | Use current exhibitor list if released later |
| Buyer count | Not publicly confirmed by the organizer | Unavailable | Official page excerpt reviewed | Strong B2B buyer concentration is indicated, but no audited buyer figure is given |
| Speaker count | Not publicly confirmed in the provided official text | Unavailable | Official page excerpt reviewed | May be updated on the agenda / program page |
| Sponsor count | Not publicly confirmed in the provided official text | Unavailable | Official page excerpt reviewed | Verify through sponsor and exhibitor listings when published |
| Historical attendance | Not independently verified from the provided text | Not used | No prior-year official figure in supplied source text | Current official expectation is the most usable figure for prospecting |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Procurement | Better cost, service, and supplier reliability | On-site meetings with buying teams and distributors | Sourcing, vendor management, contract services |
| Food sourcing | New ingredients, seasonal products, and private label options | Sampling, tastings, menu-fit conversations | Food manufacturing, import/export, wholesale supply |
| Beverage innovation | Differentiated drinks and concept development | Live demos and product storytelling | Brands, distributors, beverage technology |
| Kitchen and service equipment | Efficiency, durability, and space optimization | Hands-on product demonstrations | Commercial appliances, smallwares, point-of-use systems |
| Digital transformation | Ordering, operations, reservations, loyalty, and analytics | Meet decision-makers seeking efficiency gains | Hospitality software, POS, workflow tools |
| Sustainability | Lower waste, better packaging, responsible sourcing | ESG messaging and compliance positioning | Eco packaging, circular solutions, energy-efficient products |
| Operations and facility management | Reliability, uptime, hygiene, and maintenance | Operational pain-point discovery | Facilities services, cleaning, maintenance, equipment service |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is explicitly aimed at hospitality professionals and supplier relationships. |
| Decision-maker availability | High | Official copy emphasizes decision-makers attending in person. |
| Data collection potential | High | Strong potential for attendee lists, exhibitor lists, and targeted buyer segmentation. |
| Apollo targeting potential | Very High | Clear Apollo industries, titles, and company-size targeting are available. |
| Geographic targeting potential | High | Netherlands-centered with meaningful Benelux and European reach. |
| Best outreach approach | High-touch outbound and event-triggered campaigns | Use pre-event, onsite, and post-event follow-up based on category and job function. |
| Overall lead quality | Very High | Excellent for hospitality, foodservice, and supplier-to-buyer lead generation. |
| Best use case | B2B attendee list building and buyer targeting | Well suited for sales prospecting, channel development, and distributor outreach. |
| Limitations / risks | Moderate | Current-year attendee list is not publicly confirmed in the provided source text. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Hospitality; Restaurants; Food & Beverages; Food Production; Wholesale; Retail; Import & Export; Logistics & Supply Chain; Business Supplies & Equipment; Facilities Services; Events Services | Covers core buyer and channel partner segments |
| Departments | Procurement; Operations; Supply Chain; Purchasing; Culinary; Facilities; Commercial; Partnerships | Targets actual buying and operational teams |
| Seniority | Manager; Director; VP; Owner; CXO | Prioritizes decision-makers and budget holders |
| Job titles | Procurement Director, Strategic Sourcing Manager, Purchasing Manager, Category Manager, Operations Director, General Manager, Supply Chain Director, Executive Chef, Facilities Director, Business Development Director | High-intent event attendees with buying influence |
| Geography | Netherlands; Benelux; Western Europe; Germany; France; UK | Aligns with event draw and supplier network |
| Employee size | 11–50; 51–200; 201–500; 501–1,000; 1,001–5,000+ | Covers SMEs, chains, and enterprise operators |
| Keywords | hospitality, foodservice, catering, procurement, sourcing, menu, F&B, distributor, wholesale, hotel, restaurant, concept, operations | Improves relevance of Apollo search results |
| Company type | Private; public; franchise; multi-location; franchise operator; distributor | Focuses on companies with active purchasing needs |
| Revenue range | Mid-market to enterprise where available | Targets organizations with formal procurement functions |
Suggested Apollo Search Logic: (hospitality OR restaurant OR hotel OR catering OR foodservice OR wholesale OR distributor) AND (procurement OR sourcing OR purchasing OR operations OR supply chain OR category manager OR general manager) AND geography: Netherlands OR Benelux. Add company size filters for 11–50 through 5,000+ depending on campaign scope.
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Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Horecava – Word exposant op Horecava | Official organizer page | Event dates, venue, city, audience positioning, and stated attendance expectation | Very High |
| Horecava homepage | Official event website | Event positioning as the largest Dutch hospitality trade show and its market category | Very High |
| RAI Amsterdam | Venue website | Venue identity and Amsterdam location | High |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to HORECAVA — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
🔒 Get my buyer details Free · ~20 seconds