HORECA Foodservice Expo
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About this event
HoReCa FoodService Expo 2027 — Event Description
HoReCa FoodService Expo 2027 is a specialized trade fair focused on the food supply and supply chain needs of the HoReCa industry. The event brings together suppliers, technology providers, and professional foodservice stakeholders to showcase solutions that help food businesses improve procurement, logistics, product quality management, and day-to-day operations in professional kitchens.
According to the official event information, HoReCa FoodService Expo 2027 is scheduled for March 9–11, 2027 in Warsaw, Poland. The fair is positioned as a platform to explore current trends shaping the food industry, including intelligent IT systems, smart sales management solutions, modern distribution models, and process automation supporting food logistics and supply chain efficiency.
The expo is relevant across the value chain for: (1) gastronomy and foodservice operators, (2) retail and related food distribution environments, and (3) food production. On the visitor side, the show highlights innovations and practical improvements for organizations involved in food supply, restaurant operations, hospitality, catering, and procurement functions.
What visitors can discover
- Modern supply and logistics systems supporting food distribution and operational reliability in the HoReCa sector.
- Smart sales technologies and tools related to sales management for businesses serving professional and consumer markets.
- Products for professional kitchens, ranging from fresh and functional food offerings to supporting operational solutions.
- Advanced IT systems and process automation aimed at improving how food production and supply chain activities are managed.
- Food logistics enablers including technologies and approaches that assist with product quality management and distribution.
- Plant-based and modern food trends highlighted as part of the broader “latest trends in food and the food industry” theme.
Conferences inside the expo
The fair also features a dedicated conference program. The official site references the FoodSupply Summit, described as a specialized conference focused on key links of the supply chain in the HoReCa sector, retail, and food production. The summit’s topics include modern distribution models, product quality management, and technologies that support food logistics.
Official event fundamentals
- Event name: HoReCa FoodService Expo
- Edition: 2nd edition
- Date: March 9–11, 2027
- Location: Warsaw, Poland
- Industry focus: Food supply and supply chain trade fair for the HoReCa industry
Who the event is built for (audience positioning)
HoReCa FoodService Expo is designed to connect decision-makers and operations leaders across foodservice and food-related industries. The official site provides example “Horeca Line” visitor profiles, including roles such as owners of independent casual dining restaurants, CEOs/COOs of fast casual and QSR chains, hotel F&B managers, head chefs, catering managers, procurement specialists for canteens and cafeterias, franchisees operating food-to-go formats, food truck operators, and F&B directors for sports and event venues. It also includes procurement- and purchasing-focused decision makers and emerging foodservice innovation profiles such as foodtech start-up founders and representatives of culinary education.
Overall value proposition
In summary, the expo is structured as a business-focused meeting point for companies and professionals looking to modernize how food is supplied, distributed, managed, and sold within HoReCa and connected sectors. It combines an exhibition format with a conference track centered on food supply chain optimization—covering technology, logistics, procurement, and operational improvements for professional food environments.
Data sheet
HORECA Foodservice Expo – Event Attendee & Buyer Profile Analysis
Event date: 9–11 March 2027
Location: Ptak Warsaw Expo, Warsaw, Poland
Event status: Upcoming
Research date: 1 July 2026
Event Overview
| Event Name | HORECA Foodservice Expo |
| Event Date | 9–11 March 2027 |
| Event Status | Upcoming |
| Venue | Ptak Warsaw Expo |
| City | Warsaw |
| State / Region | Masovian Voivodeship |
| Country | Poland |
| Organizer | Ptak Warsaw Expo / event organizer not separately verified in supplied source text |
| Official Event Website | horecafoodserviceexpo.com/en/ |
| Event Type | Trade fair and conference for food supply, supply chain, and HoReCa industry sourcing |
| Primary Category | Food & Beverages |
| Secondary Applicable Categories | Logistics & Transportation; Business Services; IT & Technology; Hospitality; Packing & Packaging |
| Audience Reach | National with regional and international sourcing interest |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. Estimated: early-stage launch event; current official site shows zero published historical attendance for the first edition. |
| Attendance Data Reliability | Low for current edition; official website provides limited public metrics and zero historical counts for the first edition |
| Main Purpose of Event | To connect food supply, distribution, logistics, technology, and professional kitchen solution providers with HoReCa, retail, and food production buyers |
About the Event
HoReCa FoodService Expo is positioned as a specialized business event for food supply and supply chain stakeholders serving the hospitality, retail, and food production sectors. The official event description emphasizes modern distribution models, product quality management, food logistics, smart sales technologies, automation, and professional kitchen products, making it relevant to both sourcing and operational buying audiences.
The event matters because it sits at the intersection of gastronomy, procurement, logistics, and foodservice innovation. Its attendee mix is likely to include restaurant owners, hotel F&B leaders, catering buyers, corporate canteen procurement specialists, franchise operators, distributors, and foodtech participants. That combination makes the show useful for B2B lead generation, buyer profiling, supplier discovery, and partnership development across the HoReCa value chain.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Restaurant owners and operators | Independent restaurants, casual dining, fine dining, QSR chains | Final buying authority or key influencer | Core audience for food, equipment, POS, packaging, and supply solutions |
| Hotel F&B leaders | 4–5 star hotels, resorts, hospitality groups | Specification and procurement influence | Relevant for foodservice products, kitchen solutions, logistics, and quality systems |
| Corporate and institutional catering buyers | Employee canteens, cafeterias, schools, campuses, healthcare caterers | Procurement and contract management | High-value target for supply chain, packaged foods, automation, and service providers |
| Procurement and sourcing teams | Hospitality groups, food distributors, retailers, food manufacturers | Vendor selection, price negotiation, supplier qualification | Direct fit for suppliers selling into food and supply chain procurement |
| Distributors and wholesalers | Food distributors, HORECA wholesalers, cash-and-carry operators | Channel buying, resale, portfolio expansion | Important for brands seeking route-to-market and resellers |
| Retail buyers and category managers | Supermarkets, convenience stores, food-to-go retail, specialty retail | Assortment, category, and supplier decisions | Strong fit for food, packaging, and technology vendors |
| Food production and processing managers | Fresh food producers, processors, private label manufacturers | Operations and production purchasing | Relevant for ingredient, logistics, quality, and process automation solutions |
| Franchisees and convenience operators | Fuel station food-to-go, QSR franchises, convenience chains | Local buying and operational decisions | Relevant for packaged food, equipment, and ordering systems |
| Foodtech and innovation leaders | Foodtech startups, ghost kitchens, technology vendors | Innovation scouting, partnerships, purchasing | Relevant for software, automation, delivery, and analytics providers |
| Culinary schools and training stakeholders | Vocational schools, culinary academies, training providers | Influence and education procurement | Useful for equipment, ingredients, and training-related partnerships |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Warsaw metro area | High | Very High | Largest local concentration of hospitality, corporate catering, and distribution buyers |
| Masovian Voivodeship | High | Very High | Regional buying hub for foodservice, retail, and logistics organizations |
| Other major Polish cities | Medium to high | High | Likely draw from Kraków, Łódź, Wrocław, Poznań, Gdańsk, Katowice, and regional hotel/restaurant chains |
| Central and Eastern Europe | Medium | Medium | Potential interest from neighboring sourcing and distribution markets |
| Western Europe | Low to medium | Medium | Possible participation from suppliers, brands, and channel partners looking at Poland |
| International buyers and partners | Low to medium | Medium | Official site indicates foreign patrons and partners; international reach may be more visible on the exhibitor side than among visitors |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Primary Reach | National | The event is hosted in Warsaw and is clearly designed to attract Polish HoReCa, retail, and food supply buyers across the country. |
| Secondary Reach | Regional / International | Foreign patrons/partners and supply chain focus suggest some cross-border commercial interest, particularly from nearby European markets. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| McDonald’s Polska | QSR operator | High-volume food procurement, equipment, and supply chain needs | mcdonalds.pl | Procurement Manager, Supply Chain Manager, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Accor | Hotel operator | Hotel F&B sourcing, kitchen, and hospitality supply requirements | group.accor.com | F&B Director, Procurement Director, Hotel Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Hilton | Hotel operator | Large hospitality procurement and foodservice standards | hilton.com | Procurement Manager, F&B Manager, Director of Operations | Strong Market Fit, Attendance Not Confirmed |
| IKEA | Retail operator | Food courts, cafes, and institutional food procurement | ikea.com | Category Manager, Procurement Specialist, Facilities Manager | Strong Market Fit, Attendance Not Confirmed |
| Carrefour | Retailer / food buyer | Category procurement and food sourcing relevance | carrefour.com | Buying Director, Category Manager, Procurement Director | Strong Market Fit, Attendance Not Confirmed |
| METRO AG | Wholesale / distributor | HoReCa-focused wholesale and assortment buying | metroag.de | Category Manager, Sourcing Director, Buying Manager | Strong Market Fit, Attendance Not Confirmed |
| Żabka Group | Convenience retail operator | Food-to-go, chilled foods, packaging, and logistics relevance | zabka.pl | Buying Manager, Supply Chain Director, Category Manager | Strong Market Fit, Attendance Not Confirmed |
| Sodexo | Corporate catering operator | Canteen procurement, services, and food logistics | sodexo.com | Procurement Manager, Operations Director, Catering Director | Strong Market Fit, Attendance Not Confirmed |
| Compass Group | Contract caterer | Institutional foodservice sourcing and operational buying | compass-group.com | Regional Procurement Director, F&B Director, Operations Manager | Strong Market Fit, Attendance Not Confirmed |
| AmRest | Restaurant group / franchise operator | Large multi-brand buying and supply chain operations | amrest.eu | Procurement Director, Supply Chain Director, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Makro Cash & Carry | Wholesale / HORECA distributor | Foodservice channel buying, private label, and supplier sourcing | makro.pl | Buying Director, Category Manager, Supply Chain Manager | Strong Market Fit, Attendance Not Confirmed |
| Biedronka | Retailer | Large-scale food buying and assortment management | biedronka.pl | Category Manager, Procurement Director, Supply Chain Director | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer | Procurement | C-level | Owns sourcing strategy, supplier selection, and cost optimization |
| 2 | Director of Procurement / Purchasing Director | Procurement | Director | Primary decision-maker for vendor panels and category contracts |
| 3 | Strategic Sourcing Manager | Sourcing | Manager | Evaluates suppliers, price points, and supply resilience |
| 4 | Supply Chain Director | Supply Chain | Director | Interested in logistics, fulfillment, inventory, and supplier reliability |
| 5 | Category Manager | Merchandising / Buying | Manager | Important for food, beverage, packaging, and equipment assortment decisions |
| 6 | Operations Director | Operations | Director | Evaluates business efficiency, kitchen flow, and service capability |
| 7 | F&B Director / F&B Manager | Food & Beverage | Director / Manager | Owns menu, quality, sourcing, and supplier standards |
| 8 | Procurement Specialist for Canteens / Cafeterias | Procurement / Facilities | Specialist / Manager | Buys institutional food, service contracts, and kitchen supplies |
| 9 | Head Chef / Executive Chef | Kitchen / Culinary | Senior management | Influences ingredient standards, equipment, and workflow choices |
| 10 | IT Director / Digital Transformation Lead | IT / Digital | Director | Relevant for POS, automation, analytics, and workflow software |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Food & Beverages | Core industry focus of the expo | Ingredient, processed food, and beverage buyers |
| 2 | Hospitality | Hotel and hospitality F&B procurement | Hotel chains, resorts, and venue operators |
| 3 | Logistics & Supply Chain | Supply chain and distribution are central themes | Warehouse, transport, and delivery decision-makers |
| 4 | Retail | Official site highlights retail relevance | Supermarket and convenience category buyers |
| 5 | Import & Export | Relevant for cross-border food trade and sourcing | Importers, distributors, and international traders |
| 6 | Wholesale | Distributor and wholesaler audience is highly relevant | Cash-and-carry and HORECA wholesalers |
| 7 | Information Technology & Services | Site mentions IT systems and automation | POS, ERP, analytics, ordering, and automation vendors |
| 8 | Events Services | Catering and venue operations are attendee segments | Event catering buyers and venue operators |
| 9 | Consumer Goods | Food and consumables procurement overlap | Packaged food and supply brands |
| 10 | Manufacturing | Food processing and operational automation relevance | Processors and production managers |
| 11 | Facilities Services | Commercial kitchens, canteens, and venue operations | Facility and service contract buyers |
| 12 | Business Supplies & Equipment | Professional kitchen equipment and operational tools | Kitchen, packaging, and operational equipment buyers |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Estimated | Official website does not publish a current attendance figure | Use caution for list-size forecasting |
| Exhibitor count | 0 published for first edition / current public count not confirmed | Confirmed historical placeholder | Official “Horeca FoodService Expo in Numbers” section | Indicates an early-stage event with limited historical data |
| Buyer count | Not publicly confirmed by organizer | Not confirmed | No buyer list in supplied official text | Prospecting should rely on attendee profile, not named buyers |
| Speaker count | Not publicly confirmed | Not confirmed | Conference page mentioned, but no public count provided in supplied text | Speaker list may appear later in event cycle |
| Sponsor count | Not publicly confirmed | Not confirmed | Patrons/partners section exists, but no count tied to sponsorship | Good venue for partner-led outreach |
| Historical attendance | 0 visitors shown on official first-edition numbers page | Historical / prior-year evidence | Official website “in numbers” panel | Likely placeholder or pre-event figure rather than mature attendance history |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Procurement | Cost, supplier reliability, contract terms | Direct vendor meetings and tender follow-up | Food supply, equipment, sourcing services |
| Food logistics | Cold chain, on-time delivery, traceability | Show operational efficiency and route-to-market capability | Transport, warehouse, cold storage, tracking tech |
| Technology / IT | Automation, ERP, POS, analytics | Demonstrate ROI and workflow improvements | Software, systems integration, digital platforms |
| Professional kitchens | Performance, hygiene, durability | Product demos and specification meetings | Kitchen equipment, utensils, refrigeration |
| Food quality and compliance | Standards, traceability, shelf life, safety | Audit-ready supplier positioning | QA systems, certification support, ingredients |
| Retail and food-to-go | Ready-to-sell food formats and margin protection | Category-level buyer engagement | Packaged foods, packaging, merchandising tools |
| Sustainability | Waste reduction, packaging reduction, sourcing ethics | Position as cost-saving and compliance-friendly | Eco packaging, waste systems, sustainable sourcing |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is centered on food supply, sourcing, logistics, and HoReCa buyers. |
| Decision-maker availability | High | Likely to attract owners, procurement leaders, operations managers, and category managers. |
| Data collection potential | Medium | Strong buyer fit, but public attendee data is currently limited. |
| Apollo targeting potential | Very High | Excellent fit for foodservice, hospitality, retail, wholesale, and supply chain filters. |
| Geographic targeting potential | High | Strong concentration in Poland and nearby Central/Eastern European markets. |
| Best outreach approach | Direct ABM and supplier-led outreach | Target procurement, operations, and category buyers with concise value propositions and product-category alignment. |
| Overall lead quality | High | Strong event theme alignment for B2B list building and buyer profiling, despite limited published participation data. |
| Best use case | Lead generation and account targeting | Useful for food suppliers, logistics vendors, equipment makers, software providers, and packaging companies. |
| Limitations / risks | Limited public data | No verified current-year attendee list in supplied source; attendance figures and named buyers are not publicly confirmed. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Food & Beverages; Hospitality; Retail; Logistics & Supply Chain; Wholesale; Import & Export; Information Technology & Services; Facilities Services | Capture the core buying ecosystem around foodservice supply and operations |
| Departments | Procurement; Purchasing; Supply Chain; Operations; Food & Beverage; Facilities; IT; Merchandising | Focus on teams that control sourcing and vendor selection |
| Seniority | Manager; Director; VP; CXO; Owner; Partner | Prioritize decision-makers and budget holders |
| Job titles | Procurement Director, Purchasing Manager, Supply Chain Director, Category Manager, F&B Director, Operations Director, Head Chef, Buying Manager, Commercial Director, IT Director | Align outreach to buyer functions most likely to attend or influence sourcing |
| Geography | Poland; Warsaw; Masovian Voivodeship; Central Europe; CEE | Maximize regional relevance and event proximity |
| Employee size | 11–50; 51–200; 201–500; 501–1,000; 1,001–5,000; 5,000+ | Cover both SMB operators and enterprise buyers |
| Keywords | HoReCa, foodservice, catering, kitchen, procurement, sourcing, distributor, wholesaler, hospitality, canteen, cafeteria, food logistics, cold chain | Refine accounts involved in food supply and service operations |
| Company type | Private; Public; Franchise; Multi-location operator; Distributor; Importer | Focus on organizations with repeat purchasing and vendor evaluation |
Suggested Apollo Search Logic: Combine industries such as Food & Beverages, Hospitality, Retail, and Wholesale with seniority filters for Director, VP, CXO, and Owner. Add title keywords like “procurement,” “purchasing,” “sourcing,” “supply chain,” “category manager,” “F&B director,” and “operations director.” For Poland-focused prospecting, layer geography around Warsaw and broader Poland, then expand to CEE if cross-border suppliers are relevant.
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Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| HoReCa FoodService Expo Official Website | Official organizer/event website | Event name, dates, city, country, venue, event theme, attendee profiles, conference reference, and limited numbers page | High |
| Official Profiles Section | Official event content | Visitor profile examples and attendee segmentation | High |
| Official “Horeca FoodService Expo in Numbers” Section | Official event content | Publicly shown visitor, exhibitor, country, and surface metrics for the first edition | Medium to high |
| Official Conference Section | Official event content | Conference presence, supply chain and logistics focus | High |
| Ptak Warsaw Expo | Venue / event ecosystem source | Venue identity and event hosting context | Medium |
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Tell us your work email and our AI instantly builds a buyer list matched to HORECA Foodservice Expo — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
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