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About this event
Holz&Bau 2026 — Detailed Event Research (Events, Trade Shows & Conferences)
Event Overview (Verified from Official Source)
Event: Holz&Bau (Holztechnik und Tischlereibedarf in Kärnten)
Dates: 02.09.2026–05.09.2026 (4 days)
Venue/City/Country: The provided official page confirms the event in Klagenfurt, and it is held by “Kärntner Messen” (in Kärnten/Carinthia). The page does not explicitly state the exact hall/venue name in the excerpt. We can reliably confirm the city: Klagenfurt, country: Austria based on the organizer and regional context, but if you need the exact building name as shown on the venue map, we recommend confirming from the venue section.
Event type: A specialized trade fair for wood construction (“Bauen mit Holz”), woodworking needs, carpentry/timber trade, and the full chain of the wood value creation ecosystem. The show also appears positioned in parallel with the “Internationale Holzmesse”.
Core “why this show exists” positioning (from official source): The Holz&Bau is described as the “tonangebende Fachmesse” (leading specialist trade fair) for the wood industry and as an important marketplace for Central and Southern Europe. It provides a cross-section of the entire value chain and is especially popular for carpenters (Zimmerer) and joiners/cabinet makers (Tischler). It highlights technologies and solutions ranging from machines and software to structural systems, materials, connection techniques, specialist school offerings, and industry networking opportunities.
1) Who Attends (Buyers / Attendees)
Holz&Bau is not a general consumer event; it is built around “Fachbesucher Zielgruppen” (professional target groups) explicitly listed on the official page. That makes it easier to define buyer-fit profiles that we can target for lead creation—especially roles who influence purchasing, vendor selection, technical adoption, training, and project specifications in wood construction and woodworking.
Main professional attendee/buyer groups (from official target audience)
- Holzbaumeister-Betriebe — wood construction master businesses (decision-makers and project leaders tied to build execution and supplier selection)
- Holzindustrie — wood industry (manufacturing, components, processing, and supply chain stakeholders)
- Fertighausproduzenten — prefabricated house producers (industrialized building systems, procurement, and engineering coordination)
- Dachdecker-Fachbetriebe — roofing contractors (roofing systems, assemblies, weather protection interfaces)
- Spengler-Fachbetriebe — sheet metal/plumbing/metalwork trade businesses working in building envelopes (flashing, connections, roof metal components)
- Tischlereigewerbe — joinery/carpentry trade (doors, interiors, cabinetry, custom wood products; procurement and technical workshops)
- Zimmerei — timber framing companies (structural frames, carpentry systems, site installation planning)
Buyer-facing “roles” we usually target inside these companies
Because the official page provides “who” in terms of business segments rather than specific job titles, we translate these segments into the types of buyer decision-makers that typically attend wood construction and woodworking trade fairs:
- Owner/Managing Director / Betriebsleiter (final supplier decisions, vendor approvals)
- Head of Procurement / Purchasing Manager (materials, machines, tooling, hardware, service contracts)
- Technical Director / Construction Manager / Site Planning (specification and technical acceptance)
- Production Manager / Workshop Manager (machinery adoption, tooling, throughput, QA)
- Engineering / Design / CAD/BIM planning stakeholders (planning tools, connection design approaches)
- Roofing and envelope technical managers (roof systems, insulation, moisture sealing interfaces)
- Training and knowledge-transfer leaders (when education offerings and specialist school elements are part of the exhibitor ecosystem)
2) Where the Show is Happening + Attendee Geographic Origin
Location (city): Klagenfurt, Austria (Carinthia / Kärnten).
Venue details: The excerpt confirms the event is associated with “Kärntner Messen” and references a “Messezentrum” elsewhere on the same site, but the exact hall/building name for Holz&Bau is not explicitly shown in the excerpt you provided. If you want, we can align the exact hall name after you share the venue section screenshot/link for the event page.
Expected attendee geographic origin (high-confidence inference)
The official description states: “wichtiger Marktplatz in Mittel- und Südeuropa” (important marketplace in Central and Southern Europe). Therefore, we expect the attendee base to include:
- Austria as a strong local core (Kärnten and neighboring regions)
- Central European participation (countries where wood construction supply chains and carpentry markets are closely networked)
- Southern Europe visibility (through exhibitor and buyer interest in wood building systems and prefabricated components)
While the page excerpt does not list exact country-by-country attendee origin percentages, it strongly signals a Europe-wide buyer network. For practical lead-building, we would typically prioritize buyers in the DACH region first, then extend to neighboring Central/Southern European markets depending on your product category (e.g., machines vs. building systems vs. specialty components).
3) Audience Reach (Local / National / Global)
Based on the official statements, Holz&Bau has a European specialist reach rather than a purely local or global reach. The show is explicitly framed as an important marketplace for Central and Southern Europe and a major professional networking platform for wood construction and the wood value chain.
Reach classification for our targeting approach
- Local: Yes (Klagenfurt / Kärnten business community is a core driver)
- National: Yes (within Austria due to wood construction relevance and accessibility)
- Global: Not the main positioning. The event is best categorized as regional-to-European specialist reach.
4) Sample Buyer Company Names (Buyers Only) + Websites
Below are buyer-style company examples we would target for buyer-fit alignment. They represent companies that—by industry nature—are likely to purchase woodworking inputs, wood construction systems, machinery/tooling, connection hardware, building envelope solutions, or specialized services related to “Bauen mit Holz”.
Important note: We will refine and prioritize these using your exact client product category after we review your website. Without your client site, we cannot guarantee the “best” buyer ranking for your specific offering; however, these provide a strong starting set for qualification.
| Priority | Company | Website | Best Title to Target | Why This is a Good Buyer Fit |
|---|---|---|---|---|
| 1 | Schafferer Holzbau GmbH | https://www.schafferer.at | Prokurist / Geschäftsführer, Holzbau-Projektleitung, Einkauf/Materialbeschaffung | Timber construction organization aligned with “Holzbaumeister-Betriebe” and Zimmerei-style buyer needs for structural solutions and technical building components. |
| 2 | Haas Fertigbau GmbH | https://www.haas-fertigbau.com | Einkaufsleitung, Technischer Leiter, Projekt-/Produktionsleitung | Prefabricated housing producer category (“Fertighausproduzenten”) likely to source systems, connection techniques, and wood building technologies. |
| 3 | Weitzer Parkett (Group) | https://www.weitzer-parkett.com | Sales Director / Key Account Manager (B2B), Procurement/Operations Manager | While flooring is a different subcategory, it still fits wood-based construction supply-chain demand; useful if your client sells wood interior products or workshop-adjacent tools/services. |
| 4 | Mayr-Melnhof Holz (component/wood industrial ecosystem) | https://www.mayr-melnhof.com | Einkauf/Strategic Sourcing Manager, Operations Director | Wood industry buyer category (“Holzindustrie”). Likely stakeholder involvement in machinery, industrial inputs, and processing technology. |
| 5 | Binderholz | https://www.binderholz.com | Procurement Manager, Head of Production/Technology | Large-scale wood processing and industrial wood manufacturing; strong fit for buyers interested in wood materials, processing lines, and industrial systems. |
| 6 | Mayr-Melnhof Holz Packaging / Systems (market arm) | https://www.mayr-melnhof.com | Commercial Director, Procurement, Plant Manager | If your client sells wood-based production inputs or technical equipment, industrial packaging/material branches can be relevant within the wood value chain. |
| 7 | Sprenger Holzbau (regional timber construction) | https://www.sprenger-holzbau.at | Geschäftsführer, Bauleiter, Einkauf | Timber construction operator category; likely attends for technical building systems, connection techniques, and wood construction solutions. |
| 8 | STORA ENSO Wood Products (industry presence) | https://www.storaenso.com | Procurement, Product/Category Manager (B2B), Industrial Operations | Wood products industrial buyer; relevant for upstream wood materials and industrial supply chain stakeholders. |
| 9 | Holzbau Mitterer | https://www.mitterer-holzbau.at | Betriebsleiter, Einkauf/Angebotsmanagement | Holzbau company aligned with “Zimmerei” and “Holzbaumeister-Betriebe” buyer segments. |
| 10 | Premium Timber / Nordic-style engineered timber market player (example) | https://www.example.com | Head of Sales (B2B), Technical Sales Manager, Procurement Liaison | Use as a placeholder category until we map your exact target geography and product type. We will replace with verified real companies once we see your client requirements. |
| 11 | Fachverband / Carpentry craft association (buyer-like stakeholder for volumes) | https://www.example.com | Managing Director, Industry/Member Services Lead | Trade associations can be valuable if your offering targets carpentry training, standards, tool adoption, or education ecosystems. Replace with verified associations based on your product. |
| 12 | Tischlerei / Joinery company (Austria regional cluster) | https://www.example.com | Inhaber/Geschäftsführer, Werkstattleitung, Einkauf | Joinery businesses match the “Tischlereigewerbe” segment and are prime buyers for workshop tools, machinery, connection hardware, and shop equipment. |
| 13 | Roofing contractor specializing in timber roof systems (example buyer) | https://www.example.com | Technischer Leiter, Bauleitung, Einkauf | Dachdecker-Fachbetriebe are explicitly named; strong fit if your client sells roof systems, insulation, sealing layers, or connection components. |
| 14 | Sheet metal & façade envelope specialist (example buyer) | https://www.example.com | Geschäftsführer, Technischer Vertrieb, Einkauf | Spengler-Fachbetriebe are explicitly listed; relevant if your client sells flashing systems, envelope accessories, or envelope technical products used in wood construction. |
| 15 | Wood construction software / planning tool provider (if your client is software) | https://www.example.com | Partnership Manager, Product Manager (Construction), Enterprise Sales Lead | If your client is software for planning/calculation/wood design, the official exhibitor spectrum includes EDV, planning, and calculation—this is a buyer-fit category for workshops and engineering roles. |
| 16 | Machine & tool manufacturer sold through distributors (example buyer) | https://www.example.com | Head of Procurement, Operations Director (for their own production), Channel Sales Lead | If your client is tooling, machines, or hardware, the show highlights Holzbausysteme, machines, and workshop equipment—these buyer types tend to participate and/or buy through vendors. |
| 17 | Prefab house producer network (regional operator example) | https://www.example.com | Procurement Lead, Engineering Manager, Operations Director | “Fertighausproduzenten” are a primary target group; procurement and engineering teams are the best buyer roles for system components and technical solutions. |
| 18 | Timber framing company (regional Zimmerei example) | https://www.example.com | Werkstattleiter, Bauleiter, Einkauf | Zimmerei buyers align tightly with technical machines, connection techniques, and structural system questions showcased at the fair. |
| 19 | Wood material supplier to contractors (example buyer) | https://www.example.com | Key Account Manager (Contractors), Purchasing/Category Manager | Wood contractors frequently buy engineered wood materials and interface components; if your client supplies materials, this is directly aligned. |
| 20 | Training school / Fachschulangebot (if your client sells training/content/equipment) | https://www.example.com | Head of Program, Director of Education, Procurement (Training Equipment) | The official page mentions specialist school offerings as part of the exhibitor spectrum; if your product matches education/training, these are high-fit buyers. |
Action needed to finalize accurate buyer company names (no placeholders): We can replace the “example.com” placeholders with verified, real buyer companies and provide the exact “Best title to target” mapping based on your client product category and target geographies. Please share the client website so we can align the “best buyer fit” precisely.
5) Job Profiles, Industries & Event Type
Best job profiles to target (translated into buyer intent)
- Betriebsleiter / Managing Director / Owner — highest influence for supplier relationships and trade partners
- Leitung Einkauf / Purchasing Manager / Category Manager — direct buyer for machines, tooling, technical materials, and services
- Technische Leitung / Technical Director / Engineering Manager — specification, technical acceptance, standards alignment
- Bauleiter / Project Manager / Construction Manager — technical planning and vendor recommendation authority
- Produktionsleitung / Werkstattleitung — workshop equipment selection and operational fit
- Vertriebsleitung / Key Account Manager (B2B) — if your client sells through channels and needs partners/customers
- CAD/BIM planning stakeholders — if your client sells planning tools, calculation software, or design workflows
- Envelope / roof technical roles — if your client supplies roofing systems, insulation, sealing and connection components
- Training/education program leaders — if your client sells training programs, education technology, or specialist training equipment
Industry alignment (based on the official show themes)
The official “Themen / Ausstellungsbereiche” list includes strong signals: machines and tools, wood construction systems, materials and connection techniques, EDV/planning/calculation, insulation and envelope technology, building protection and fastening systems, logistics/cranes, workshop equipment, and specialized technical building equipment. This positions the show across multiple buyer industries.
Event type classification for research and targeting
- Specialist trade fair focused on wood construction and woodworking supply chain
- Industry marketplace for the value chain across producers, contractors, and technical specialists
- Business networking platform for collaboration among forestry, wood processing, and carpentry trades (explicitly stated)
6) Estimated Attendance (Expected Total Footfall)
The official page provides “Daten und Fakten”:
- Expected/Reported Fachbesucher (visitors): 7,000
- Exhibitors: 144
- Exhibition area: 10,000 m²
Because the page calls them “Fachbesuchern” (professional visitors), we treat this as a high buyer-intent footfall baseline. The show’s density tends to be strongest around technical solutions: machines, software, wood building systems, and connection/envelope topics.
7) Key Focus Areas & Buyer Engagement
Key focus areas (explicit from official “Ausstellungsbereiche / Themen”)
The official list is extensive. The highest buyer-intent themes we extract for engagement include:
- Wood construction systems and components (“Bausysteme für Bauen mit Holz”)
- Connection techniques and fasteners (“Befestigungen und Verbindungen”)
- Materials and building protection / sealing (“Bauwerksabdichtung”, “Bautenschutzmittel”)
- Machines and tools for wood processing (“Holzbearbeitungsmaschinen”, “Maschinen und Werkzeuge”)
- EDV, planning and calculation (software/workflow alignment)
- Insulation and building physics (“Schall- und Wärmedämmung”)
- Workshop/production equipment (“Werkstattausrüstung”)
- Logistics and heavy handling in wood projects (“Kräne und Logistik”)
- Dachsysteme / roofing systems and flat roofs (“Dachsysteme, Flachdächer”)
- Technical building equipment in timber construction (“Technische Gebäudeausrüstungen im Holzhausbau”)
- Networking across forestry, wood processing, and craft (stated as a value-chain marketplace)
How buyers are likely to engage at this kind of show
- Technical demonstrations and “how-to” application discussions (especially machinery, tools, connection systems)
- Project and specification conversations (fasteners, seals, envelope systems, roof assemblies)
- Supplier comparisons for cost, speed, reliability, and compliance
- Training and educational scouting when specialist school offerings are present
- Partnership and distribution meetings for regional supply networks
8) Client Product Fit — Buyer Recommendation Process (We Need Your Website)
We can provide “best buyers” recommendations aligned to your client’s exact needs, but we must first review the client product requirements. Please share your client website URL (and if available: 1) target product category, 2) ideal buyer geographies, 3) price/volume tier, 4) whether the client sells to contractors, manufacturers, or education/training institutions).
What we will do immediately after you share the website
- We will map your product to the show’s explicit themes (machines/tools, wood systems, connections, EDV/planning, insulation/envelope, building protection, logistics handling).
- We will rank “best buyer fit” companies by likely purchasing relevance to your exact offering (not generic attendance).
- We will produce an prioritized buyer list with recommended job titles that typically own or influence procurement and adoption decisions.
- We will refine industry targeting to match your product (e.g., woodworking equipment vs. wood construction systems vs. planning software vs. envelope/roof specialists).
Provisional recommendation (best fit assumptions until your site is reviewed)
Until we see your product website, the most defensible “best buyer fit” segments for Holz&Bau are:
- Wood construction contractors and timber framing (Zimmerei / Holzbau) — if your product is wood building systems, connection hardware, fasteners, envelope/sealing, insulation or workshop-support equipment
- Prefabricated housing producers (Fertighaus) — if your product is systems/components, industrialized production supports, or planning/calculation workflows
- Joinery/carpentry businesses (Tischlerei) — if your product is wood processing machines, tooling, workshop equipment, or quality/finishing systems
- Roofing and envelope specialists — if your product is roof systems, flashing/metalwork interfaces, sealing, or building envelope technical solutions
- Wood industry / industrial wood processors — if your product is industrial machinery, process technology, or large-scale supply chain inputs
9) Suggested Industry Targeting (Using the Provided Industry List Categories)
Below are the most relevant industry categories from your provided industry list that we would apply for buyer targeting around Holz&Bau. We select industries that map directly to the show’s themes: wood construction, timber processing, machinery/tools, planning software, and training.
Primary industries to prioritize
- Construction — wood building projects, contractors, and specification roles
- Building Materials — wood construction materials, envelope products, connections, building protection
- Machinery — wood processing machines, tools, workshop equipment
- Mechanical or Industrial Engineering — technical equipment, production systems, industrial workflows
- Industrial Automation — if your client sells automation elements for production/processing
- Computer Software — if your client sells planning, calculation, design, or wood-related software/EDV solutions
- Professional Training & Coaching — if your client sells training, certification, or skills programs for wood construction
- Events Services — only if your client provides event support services to the industry (less direct, but sometimes relevant for partnerships)
- Education Management / Higher Education — only if your offering targets education institutions or woodtech schools
Secondary industries (depending on your product)
- Logistics & Supply Chain — if your client supplies handling, transport, storage solutions for wood supply chain
- Marketing & Advertising — if your product is distribution marketing or trade support (less likely to be direct buyers, but can matter for associations/exhibitor ecosystem)
- Security & Investigations — only in specialized cases (rare for wood construction unless your product is site safety and protective equipment)
Recommended Next Step (Required for “Best Buyers”)
Please share your client website URL. After reviewing it, we will deliver:
- A refined 15–20 buyer company list (no placeholders) with accurate websites
- Job titles mapped tightly to your procurement/adoption decision points
- Higher-ranked “best buyer fit” matches aligned to your product and the Holz&Bau theme areas
- Industry category selection tailored to your offering using the industry list you provided
Quick Summary for Holz&Bau 2026
- When: 02.09.2026–05.09.2026
- Where: Klagenfurt, Austria (Kärntner Messen)
- Attendance (professional visitors): 7,000
- Exhibitors: 144
- Scale: 10,000 m² exhibition area
- Best buyer segments: wood construction contractors, timber framing, joinery/tischlerei, prefabricated housing producers, roofing and sheet metal envelope specialists, and wood industry companies
- Best engagement angles: machines/tools, connection techniques, materials/building protection, planning/calculation software, insulation/envelope/roof systems, workshop/production equipment
Data sheet
Holz&Bau – Event Attendee & Buyer Profile Analysis
Event Date: 02–05 September 2026 |
Location: Klagenfurt, Carinthia, Austria |
Event Status: Upcoming |
Research Date: 06 July 2026
| Event Overview | |
|---|---|
| Event Name | Holz&Bau |
| Event Date | 02–05 September 2026 |
| Event Status | Upcoming |
| Venue | Kärntner Messen Klagenfurt / Messezentrum Klagenfurt |
| City | Klagenfurt |
| State / Region | Carinthia |
| Country | Austria |
| Organizer | Kärntner Messen Betriebsgesellschaft mbH |
| Official Event Website | kaerntnermessen.at/veranstaltungen/holzbau/ |
| Event Type | Specialist trade fair / B2B industry exhibition |
| Primary Category | Building & Construction |
| Secondary Applicable Categories | Industrial Engineering; Home & Office; Packing & Packaging |
| Audience Reach | Regional with strong Central and Southern Europe trade reach |
| Estimated Attendance / Expected Footfall | Organizer page states “over 21,000 professional visitors” across four days; also publishes a separate “7,000 visitors” data point. Attendance figure not publicly confirmed in a single consistent organizer statement. |
| Attendance Data Reliability | Medium. Official organizer claims are present, but the page includes inconsistent visitor totals. |
| Main Purpose of Event | To showcase the full wood-construction and woodworking value chain, enable sourcing, networking, education, and business development for carpenters, timber builders, wood processors, and related suppliers. |
About the Event
Holz&Bau is an established specialist trade fair focused on wood construction, timber technology, carpentry supplies, and the broader wood-processing ecosystem. The official organizer positions it as a leading trade fair in the heart of Europe and an important marketplace for Central and Southern Europe, with strong relevance for timber builders, carpenters, joiners, prefabricated house manufacturers, and related industrial suppliers.
For B2B audiences, the event matters because it concentrates decision-makers and technical buyers around equipment, software, systems, materials, tools, training, and production efficiency. It is especially useful for supplier discovery, distributor relationships, contractor networking, product launches, and targeted outreach into construction, timber engineering, and woodworking procurement channels.
| 1. Who Attends: Buyers / Attendees | |||
|---|---|---|---|
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
| Procurement and sourcing teams | Wood processors, prefab builders, construction firms, industrial buyers | Specify materials, tools, software, and services | High-value for vendors of systems, machinery, and consumables |
| Owners / managing directors | SME carpentry businesses, timber engineering firms, woodwork manufacturers | Final budget and vendor approval | Critical for smaller-ticket and strategic purchases |
| Operations / production leaders | Sawmills, panel plants, carpentry workshops, prefab manufacturing | Evaluate throughput, efficiency, and line equipment | Strong fit for machinery, automation, and workflow suppliers |
| Technical / engineering teams | Timber engineering offices, manufacturers, design-build firms | Assess product performance, compliance, and application | Key for software, structural systems, connectors, and materials |
| Retail / distributor buyers | Tool distributors, building material wholesalers, specialist merchants | Product selection and supply agreements | Important for channel development and resale partnerships |
| Prefab / modular housing buyers | Prefabrication manufacturers and modular construction companies | Source systems, materials, and production tech | Strong relevance for end-to-end timber construction suppliers |
| Training / education stakeholders | Trade schools, technical colleges, vocational training centers | Purchase training tools, curricula, and equipment | Relevant for software, learning tools, and demonstration equipment |
| Industry consultants / associations | Trade associations, advisory firms, technical consultants | Influence standards, recommendations, and supplier visibility | Useful for partnership, credibility-building, and education-led selling |
| 2. Event Location and Attendee Geographic Origin | |||
|---|---|---|---|
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
| Host city: Klagenfurt | Local carpentry firms, contractors, distributors, education institutions | Medium | Convenient for day visits and repeat attendance |
| Carinthia / southern Austria | Regional timber builders, joiners, manufacturers, traders | High | Core catchment area for the event |
| Nearby hubs: Styria, Salzburg, Upper Austria, Vienna corridor | Mid-sized industrial buyers and specialist contractors | Medium to High | Good reach into Austrian construction and timber ecosystems |
| Neighboring countries: Slovenia, Italy, Germany | Cross-border timber, building, and woodworking buyers | Medium | Strong fit for bilingual or regional supplier outreach |
| Central Europe / Alpine-Adriatic trade corridor | Manufacturers, distributors, and industry partners | Medium | Matches organizer’s “heart of Europe” positioning |
| 3. Audience Reach | ||
|---|---|---|
| Reach Level | Assessment | Explanation |
| Primary: Regional | Strong regional draw | The event is anchored in southern Austria and draws buyers from Carinthia and surrounding states. |
| Secondary: National / Cross-border | Established trade reach | Official messaging positions it as an important market platform for Central and Southern Europe. |
| 4. Sample Buyer Companies and Websites | |||||
|---|---|---|---|---|---|
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
| Holztechnikum Kuchl | Training / education buyer | Relevant for training tools, demo equipment, software, and curriculum support | holztechnikum.at | Director, Procurement, Training Lead, Technical Instructor | Confirmed Speaker Organization |
| EGGER | Manufacturer / industrial buyer | Large wood-based materials producer with strong fit for machinery, materials, and software | egger.com | Procurement Director, Plant Manager, Production Manager, Category Manager | Strong Market Fit, Attendance Not Confirmed |
| Mayr-Melnhof Holz | Wood industry / processor | Direct fit for timber processing technology, automation, and industrial supplies | mm-karton.com | Head of Procurement, Operations Director, Technical Director | Strong Market Fit, Attendance Not Confirmed |
| Stora Enso | Manufacturer / industrial buyer | Major timber and packaging player with procurement needs across materials and production tech | storaenso.com | Procurement Lead, Plant Manager, Sustainability Lead | Strong Market Fit, Attendance Not Confirmed |
| Binderholz | Timber manufacturer / processor | Relevant for wood processing machinery, logistics, and industrial supplies | binderholz.com | Procurement Manager, Operations Director, Plant Engineer | Strong Market Fit, Attendance Not Confirmed |
| KLH Massivholz | Structural timber / CLT buyer | Useful target for connectors, systems, software, and timber engineering solutions | klh.at | Technical Director, Procurement, Product Development | Strong Market Fit, Attendance Not Confirmed |
| Fundermax | Building materials manufacturer / buyer | Potential buyer of production equipment, finishing systems, and industrial technologies | fundermax.com | Procurement, Operations, Engineering Director | Strong Market Fit, Attendance Not Confirmed |
| Pfleiderer | Wood-based materials manufacturer | Relevant for industrial machinery, materials, and process optimization | pfleiderer.com | Purchasing Manager, Plant Manager, Industrial Engineer | Strong Market Fit, Attendance Not Confirmed |
| Schenker Holzindustrie | Wood processor / manufacturer | Strong fit for plant equipment, software, and industrial service providers | schenker-holzindustrie.at | Managing Director, Procurement, Production Head | Strong Market Fit, Attendance Not Confirmed |
| Schiedel | Construction products manufacturer | Relevant for industrial buyers, building systems, and manufacturing technology | schiedel.com | Procurement Director, Operations Manager, Plant Manager | Strong Market Fit, Attendance Not Confirmed |
| 5. Job Profiles, Industries and Event Type | ||||
|---|---|---|---|---|
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
| 1 | Chief Procurement Officer / Head of Procurement | Procurement | C-level / VP | Owns supplier strategy and high-value purchasing decisions |
| 2 | Procurement Manager / Purchasing Manager | Procurement | Manager | Directly compares suppliers, pricing, and delivery capability |
| 3 | Operations Director / Plant Manager | Operations | Director / Senior Manager | Influences equipment and process investment decisions |
| 4 | Technical Director / Engineering Manager | Engineering | Director / Manager | Validates product fit, technical specs, and compliance |
| 5 | Production Manager | Manufacturing | Manager | Evaluates throughput, tooling, and line efficiency solutions |
| 6 | Category Manager / Strategic Sourcing Manager | Sourcing | Manager | Relevant for sourcing materials, tools, software, and services |
| 7 | Business Development Director / Partnerships Director | Commercial | Director | Useful for channel, distribution, and alliance opportunities |
| 8 | Product Manager / Product Development Lead | Product | Manager / Lead | Influences material selection, features, and innovation direction |
| 9 | IT Director / Digitalization Lead | IT / Digital | Director / Manager | Key for CAD/CAM, ERP, planning, and production software |
| 10 | Facilities / Site Manager | Facilities | Manager | Approves operational improvements and maintenance-related purchasing |
| 5. Job Profiles, Industries and Event Type – Apollo Industries | |||
|---|---|---|---|
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
| 1 | Construction | Core event audience is timber construction and building trades | Contractors, builders, specifiers |
| 2 | Building Materials | Materials, systems, and components are central to the show | Material buyers and product managers |
| 3 | Mechanical or Industrial Engineering | Machinery, tools, and process engineering are highly relevant | Engineering and production decision-makers |
| 4 | Industrial Automation | Automation and productivity improvements are important purchase themes | Plant modernization buyers |
| 5 | Machinery | Hand tools, workshop equipment, and production machinery are featured | Equipment procurement and replacement cycles |
| 6 | Furniture | Tischlereibedarf and woodworking overlap with furniture production | Cabinetmakers and fit-out buyers |
| 7 | Wholesale | Distributor and merchant participation is a natural fit | Channel development and reseller outreach |
| 8 | Retail | Specialist merchants and building product retailers attend similar shows | Category buyers and store networks |
| 9 | Logistics & Supply Chain | Wood sourcing, materials flow, and delivery capability matter | Supply chain planning and distribution |
| 10 | Education Management | Training institutions are explicitly referenced by the event | Vocational education and training partnerships |
| 11 | Architecture & Planning | Design and construction planning intersect with timber solutions | Specifiers and project planners |
| 12 | Computer Software | Planning, CAD/CAM, estimation, and production software are in scope | Digital workflow and software buyers |
| 6. Estimated Attendance | ||||
|---|---|---|---|---|
| Metric | Figure | Status | Source / Basis | Notes |
| Estimated total footfall | Over 21,000 professional visitors | Confirmed on organizer page, but not independently reconciled | Official event page text | Use with caution due to conflicting page data |
| Alternative attendance figure | 7,000 visitors | Confirmed on organizer page, context unclear | Official event page “Daten und Fakten” | Likely historical or narrower-count figure |
| Exhibitor count | 144 | Confirmed | Official event page “Daten und Fakten” | Useful for exhibitor targeting and competitor mapping |
| Buyer count | Not publicly confirmed | Unconfirmed | No official current-year buyer list published in source text | Estimate only if required for internal planning |
| Speaker count | Not publicly confirmed | Unconfirmed | Only a referenced 2024 technical conference is mentioned | Use only confirmed agenda pages if needed |
| 7. Key Focus Areas and Buyer Engagement | |||
|---|---|---|---|
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
| Procurement | Competitive sourcing and vendor consolidation | Book meetings with procurement and operations leaders | Materials, services, contracts, consumables |
| Machinery & tools | Higher productivity and workshop modernization | Demonstrations and technical comparisons | Hand machines, saws, equipment, tooling |
| Software / digital planning | Quoting, design, and production efficiency | Engage IT and technical decision-makers | CAD/CAM, ERP, planning, estimation software |
| Timber construction systems | Structural performance and compliance | Technical spec sessions and engineering consults | Connection systems, panels, fasteners, adhesives |
| Training / education | Skills development and workforce pipeline | Partnerships with trade schools and institutes | Teaching aids, demo machines, learning content |
| Distribution / channel growth | New supplier lines and resale opportunities | Target wholesalers and merchant buyers | Commercial supply programs and margin support |
| Lead Quality Assessment | ||
|---|---|---|
| Factor | Assessment | Explanation |
| Buyer relevance | Very High | Event is tightly aligned to wood construction, tooling, materials, and woodworking procurement. |
| Decision-maker availability | High | Likely to include owners, managers, operations, and technical leads from SME and industrial firms. |
| Data collection potential | Medium | Good exhibitor and target-segment clarity, but no current official attendee list in the provided source text. |
| Apollo targeting potential | Very High | Clear fit to construction, materials, machinery, software, wholesale, and industrial accounts. |
| Geographic targeting potential | High | Strong regional trade concentration with cross-border reach into nearby Central European markets. |
| Best outreach approach | High-touch | Use account-based outreach, exhibitor adjacency messaging, and technical value propositions. |
| Overall lead quality | Very High | Strong event for attendee list building and qualified B2B prospecting in the timber/construction supply chain. |
| Best use case | Lead generation / attendee list sales / exhibitor targeting | Most effective for suppliers to builders, wood processors, distributors, and production buyers. |
| Limitations / risks | Moderate | Official page contains conflicting attendance totals and no current public attendee list in the provided text. |
| Apollo.io Targeting Recommendation | ||
|---|---|---|
| Filter Type | Recommended Filters | Purpose |
| Apollo industries | Construction; Building Materials; Machinery; Mechanical or Industrial Engineering; Industrial Automation; Furniture; Wholesale; Retail; Logistics & Supply Chain; Education Management; Architecture & Planning; Computer Software | Align to the event’s core attendee and buyer ecosystem |
| Departments | Procurement; Operations; Engineering; Manufacturing; Product; IT; Business Development; Supply Chain | Reach decision-makers and influencers |
| Seniority | Owner; Partner; CXO; VP; Director; Head; Manager | Prioritize budget holders and evaluators |
| Job titles | Procurement Manager, Purchasing Manager, Operations Director, Plant Manager, Production Manager, Technical Director, Engineering Manager, Category Manager, Strategic Sourcing Manager, Managing Director | High-intent contacts for B2B outreach |
| Geography | Austria; Slovenia; Italy; Germany; Switzerland; Carinthia; Styria; Salzburg; Upper Austria | Match regional buyer concentration and cross-border trade reach |
| Employee size | 11–50; 51–200; 201–500; 501–1,000; 1,001–5,000 | Covers SME buyers and industrial accounts |
| Keywords | timber, wood construction, carpentry, joinery, sawmill, prefab, CLT, woodworking, building materials, wood processing, tools, machinery, CAD/CAM, ERP | Refine search intent around event themes |
| Company type | Private companies; family-owned SMEs; manufacturers; distributors; wholesalers; educational institutions | Focus on likely attendee organizations |
| Suggested Apollo Search Logic | (Construction OR Building Materials OR Machinery OR Industrial Automation OR Wholesale) AND (Procurement OR Operations OR Engineering OR Production) AND (Director OR Manager OR Head OR Owner) | |
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
| Sources & Verification Notes | |||
|---|---|---|---|
| Source | Type | What It Verified | Reliability |
| Kärntner Messen – Holz&Bau official event page | Official organizer source | Event name, dates, city context, event description, target audience, exhibitor figures, and attendance claims | High |
| Kärntner Messen homepage / event calendar | Official organizer source | Event scheduling and Klagenfurt organizer context | High |
| Holz&Bau official page sections: “Daten und Fakten”, “Themen”, “Fachbesucher Zielgruppen” | Official organizer source | Exhibitor count, visitor claims, exhibitor themes, and target attendee groups | High |
| Holz&Bau official page reference to Holztechnikum Kuchl and 5. Klagenfurter Holzbau Fachtagung | Official event content | Confirmed speaker / education organization mention and technical conference reference | Medium to High |
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