CategoryFood & Beverages
Hi China - Health Ingredients
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About this event
Hi & Fi Asia–China 2027
Hi & Fi Asia–China 2027 is a leading food & health ingredients expo taking place in Shanghai, China at the NECC (National Exhibition and Convention Center, Shanghai) from 22–24 June 2027. Positioned as a focused gateway to China’s food and health ingredients industry, the event brings together suppliers, manufacturers, and industry experts to showcase innovations and solutions across the ingredients value chain.
With an attendance profile designed around industry decision-makers and active market participants, Hi & Fi Asia–China offers multiple opportunities to discover products and solutions, network with more than 20,000 industry tastemakers, and enhance industry knowledge while building brand visibility. The show also emphasizes content and expertise through 30+ content sessions, supporting learning and professional exchange alongside the exhibition floor.
What to expect includes a dedicated agenda spanning key themes such as food innovation, sustainability, and health-focused ingredient developments—helping attendees connect with both local and global suppliers and explore emerging trends relevant to the evolving China market. The event structure is built to support discovery and connection, including curated opportunities to engage with suppliers and industry representatives.
Hi & Fi Asia–China also benefits from co-location and scale within a broader industry event environment. The official co-located event details highlight 200,000 SQM of exhibition space, 120,000 visits, and 2,500 exhibitors representing 115+ countries, creating a strong ecosystem for cross-industry discovery and relationship building.
Across the exhibition, key ingredient sectors include (as listed by the event): plant extracts, nutritional enrichment, peptides, collagen, sweeteners, probiotics, prebiotics, vitamins, and antioxidants. This makes the exhibition particularly relevant for organizations sourcing, developing, or commercializing ingredient solutions for food, beverage, and health-oriented products.
For attendees, the event messaging centers on reaching decision-makers and building connections with more than 500 local and global suppliers, enabling deeper engagement with the newest ingredients available in the region. For exhibitors and partners, Hi & Fi Asia–China highlights growth opportunities in a highly competitive marketplace and provides an avenue to increase brand awareness and generate high-quality industry leads.
Event Details
- Event Title: Hi & Fi Asia–China 2027
- Dates: 22–24 June 2027
- Venue: NECC, Shanghai, China
- Opening Times: 22 June 2027: 9:30–18:00; 23 June 2027: 9:00–18:00; 24 June 2027: 9:00–16:00
Overall, Hi & Fi Asia–China 2027 positions itself as a high-impact, industry-focused platform designed to connect innovation, sustainability priorities, and health-driven ingredient trends—while facilitating targeted networking and business engagement across China’s food & health ingredients landscape.
Data sheet
Hi China - Health Ingredients – Event Attendee & Buyer Profile Analysis
Event date: 22–24 June 2027 |
Location: Shanghai, China (NECC, Shanghai) |
Event status: Upcoming |
Research date: 1 July 2026
Event Overview
| Event Name | Hi China - Health Ingredients (official site: Hi & Fi Asia-China 2027) |
| Event Date | 22–24 June 2027 |
| Event Status | Upcoming |
| Venue | National Exhibition and Convention Center (NECC) |
| City | Shanghai |
| State / Region | Shanghai Municipality |
| Country | China |
| Organizer | Informa Markets / Informa PLC |
| Official Event Website | figlobal.com/china/en/home.html |
| Event Type | Trade show / exhibition / networking and conference platform |
| Primary Category | Food & Beverages |
| Secondary Applicable Categories | Wellness, Health & Fitness; Science & Research; Medical & Pharma |
| Audience Reach | Global |
| Estimated Attendance / Expected Footfall | 20,000+ expected attendees (confirmed on official website) |
| Attendance Data Reliability | High for expected attendance; attendance figure provided by organizer. Attendance figure not independently audited. |
| Main Purpose of Event | Sourcing, learning, networking, product discovery, and business development across food and health ingredients supply chains |
About the Event
Hi China - Health Ingredients is a major Shanghai-based trade event focused on food, health ingredients, and related innovation. The official site positions the show as a gateway to China’s food and health ingredients industry, with a strong emphasis on sourcing, learning, and connecting manufacturers, suppliers, and experts across the value chain.
The event matters because it brings together ingredient suppliers, manufacturers, formulators, buyers, and technical stakeholders in one market-facing environment. It is particularly relevant for B2B sourcing, product development, formulation, private label, distribution, export/import, and category expansion across nutrition, functional ingredients, and health-oriented food solutions.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Procurement and sourcing teams | Food manufacturers, ingredient importers, contract manufacturers | Direct buying, supplier shortlisting, pricing and specification review | High value for ingredient suppliers, distributors, and packaging partners |
| Product development and R&D teams | Food brands, beverage companies, nutraceutical firms | Influence on formulation, sample trials, and innovation adoption | Critical for novel ingredients, functional claims, and technical solutions |
| Quality assurance / regulatory teams | Manufacturers, importers, private label operators | Compliance review, approvals, documentation, specification control | Relevant for suppliers with certifications, traceability, and clean-label claims |
| Category managers / buyers | Retailers, distributors, wholesalers, e-commerce operators | Assortment decisions, vendor selection, margin and demand planning | Useful for branded ingredients, health-focused products, and finished goods |
| Importers and distributors | Ingredient traders, national distributors, cross-border suppliers | Portfolio expansion, principal representation, channel development | Strong fit for suppliers seeking China and Asia-Pacific market access |
| Operations and plant leaders | Manufacturing sites, co-packers, processors | Process optimization, production fit, sourcing feasibility | Relevant for processing aids, ingredient functionality, and production efficiency |
| Business development and partnership teams | Ingredient suppliers, contract manufacturers, brand owners | Strategic alliances, channel partnerships, co-development | High relevance for solution providers and innovation partners |
| Industry consultants and technical advisors | Formulation consultants, regulatory advisors, market specialists | Influence on recommendations and supplier introductions | Useful multiplier audience for supplier credibility and market intelligence |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Shanghai | Local manufacturers, importers, distributors, brand owners | High | Shanghai is a major commercial and trade hub with strong food, logistics, and consumer goods activity |
| Host region: East China | Jiangsu, Zhejiang, Anhui, Shandong, Fujian | High | Dense manufacturing and distribution base for food, beverage, and health products |
| Nearby business hubs | Suzhou, Hangzhou, Ningbo, Nanjing, Shenzhen, Guangzhou | Medium to High | Strong supplier and buyer networks likely to travel to Shanghai for sourcing |
| National reach: China | Food and beverage manufacturers, ingredient importers, retail and e-commerce buyers | Very High | Official site positions the event as a gateway to the industry across China |
| International reach | Suppliers and buyers from Asia-Pacific, Europe, North America, Middle East | High | Organizer cites 90+ countries represented, indicating broad international interest |
| Trade corridor relevance | Import/export, SEA-China, EU-China, US-China, domestic supply chains | High | Relevant for suppliers serving cross-border ingredient sourcing and distribution |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Global | Primary classification | The official event materials state 90+ countries represented and position the show within a global Fi/Informa network. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Nestlé | Food manufacturer / global brand owner | Potential buyer of functional ingredients, sweeteners, and nutrition solutions | nestle.com | Procurement Manager, R&D Director, Category Manager | Strong Market Fit, Attendance Not Confirmed |
| Danone | Dairy / nutrition manufacturer | Relevant for probiotics, prebiotics, proteins, and health ingredients | danone.com | VP Procurement, Product Development Manager, Innovation Director | Strong Market Fit, Attendance Not Confirmed |
| PepsiCo | Food and beverage manufacturer | Potential buyer of flavor systems, ingredients, and product innovation inputs | pepsico.com | Strategic Sourcing Manager, R&D Manager, Procurement Director | Strong Market Fit, Attendance Not Confirmed |
| Kerry Group | Ingredient solutions company | Potential partner and buyer for specialty ingredients and formulations | kerry.com | Business Development Director, Sourcing Lead, Technical Director | Strong Market Fit, Attendance Not Confirmed |
| Archer Daniels Midland (ADM) | Ingredient and nutrition supplier | Relevant for sourcing, ingredients, nutrition, and formulation partnerships | adm.com | Procurement Lead, Category Manager, Innovation Manager | Strong Market Fit, Attendance Not Confirmed |
| Tata Consumer Products | Food and beverage brand owner | Relevant for health ingredients, beverages, and retail-oriented product development | tataconsumer.com | Procurement Manager, Brand Manager, R&D Director | Strong Market Fit, Attendance Not Confirmed |
| Apexbrasil / export promotion bodies | Trade promotion / buyer introduction organization | Relevant as market access facilitator and exporter connector | apexbrasil.com.br | International Trade Manager, Partnership Director | Strong Market Fit, Attendance Not Confirmed |
| Walmart | Retail buyer / supermarket chain | Potential buyer of private-label foods, health products, and packaged ingredients | walmart.com | Category Manager, Merchandising Director, Sourcing Manager | Strong Market Fit, Attendance Not Confirmed |
| Alibaba Group / Tmall-related commerce teams | E-commerce marketplace / retail channel | Relevant for consumer health products, cross-border distribution, and marketplace growth | alibabagroup.com | Partnerships Director, Category Lead, Procurement Manager | Strong Market Fit, Attendance Not Confirmed |
| Ingredion | Ingredient supplier / solutions provider | Potential partner and buyer for complementary ingredients and applications | ingredion.com | Technical Manager, Sourcing Director, Product Manager | Strong Market Fit, Attendance Not Confirmed |
| Cargill | Food ingredient and agribusiness company | Relevant for sourcing, ingredient innovation, and supply chain partnerships | cargill.com | Procurement Director, Business Development, Category Manager | Strong Market Fit, Attendance Not Confirmed |
| Herbalife | Nutrition / wellness brand | Relevant for functional ingredients, supplements, and health claims | herbalife.com | Product Development Manager, Procurement Lead, Regulatory Affairs Manager | Strong Market Fit, Attendance Not Confirmed |
| Bimbo Bakeries / Grupo Bimbo | Bakery and packaged foods manufacturer | Potential buyer of ingredients, preservatives, functional additives, and clean-label solutions | grupobimbo.com | Sourcing Manager, R&D Director, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Fonterra | Dairy ingredients / nutrition company | Relevant for dairy-based nutrition and functional ingredient solutions | fonterra.com | Procurement Manager, Business Development Director, Technical Manager | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer | Procurement | C-level | Sets sourcing strategy and supplier portfolio direction |
| 2 | VP Procurement / Sourcing | Procurement | VP | Approves vendors and manages category-level buying strategy |
| 3 | Director of Procurement | Procurement | Director | Directs sourcing programs and supplier negotiations |
| 4 | Strategic Sourcing Manager | Sourcing | Manager | Evaluates suppliers, pricing, and contract terms |
| 5 | Category Manager | Commercial / Merchandising | Manager | Owns category performance and supplier selection |
| 6 | R&D Director / Innovation Director | Research & Development | Director | Drives ingredient trials, new product concepts, and formulation needs |
| 7 | Product Development Manager | Product Development | Manager | Evaluates new ingredients and product fit |
| 8 | Quality Assurance Manager | Quality / Compliance | Manager | Checks compliance, certifications, and product safety |
| 9 | Import Manager / International Trade Manager | Trade / Logistics | Manager | Manages cross-border ingredient sourcing and supplier onboarding |
| 10 | Business Development Director | Commercial | Director | Sources partnerships and market expansion opportunities |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Food & Beverages | Core industry of the event | Ingredient sourcing, product development, commercial buying |
| 2 | Food Production | Relevant for processors and manufacturers | Industrial ingredient sourcing and process optimization |
| 3 | Wholesale | Distribution and channel buying relevance | Distributor and wholesaler outreach |
| 4 | Import & Export | Cross-border ingredients and trade | Importers, trading firms, and international sourcing teams |
| 5 | Consumer Goods | Consumer-facing food and health brands | Brand owners and private label buyers |
| 6 | Retail | Retail category and merchandising relevance | Supermarket and e-commerce buyers |
| 7 | Logistics & Supply Chain | Supports sourcing and distribution | Supply chain leaders and import managers |
| 8 | Management Consulting | Advisory and market strategy interest | Consultants covering food, nutrition, and supply chain |
| 9 | Pharmaceuticals | Health ingredient adjacency | Nutraceutical and functional ingredient buyers |
| 10 | Biotechnology | Innovation and health science relevance | Advanced ingredient developers and R&D teams |
| 11 | Market Research | Category insight and consumer trend tracking | Insights teams supporting product decisions |
| 12 | Environmental Services | Sustainability positioning | Suppliers with ESG, waste reduction, or sustainable sourcing solutions |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | 20,000+ expected attendees | Confirmed by organizer | Official event website | Organizer-reported expectation, not independently audited |
| Exhibitor count | 600+ exhibitors | Confirmed by organizer | Official event website | Indicative of scale and supplier density |
| Buyer count | Not publicly confirmed by the organizer | Unavailable | No verified buyer-count figure found on the official site text provided | Use lead-gen targeting based on attendee roles rather than count |
| Speaker count | 30+ content sessions | Confirmed by organizer | Official event website | Session count confirmed; speaker headcount not provided |
| Sponsor count | Not publicly confirmed by the organizer | Unavailable | Not specified in provided official copy | Check exhibitor prospectus or sponsorship brochure for current-year data |
| Historical attendance | 120,000 visits across co-located exhibitions; 2,500 exhibitors across co-located exhibitions | Historical / co-located evidence | Official event website co-located exhibition figures | These figures apply to the broader co-located exhibition platform, not the standalone Hi & Fi Asia-China show |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Ingredients sourcing | Reliable supply, competitive pricing, quality assurance | Supplier meetings, samples, and qualification discussions | Functional ingredients, additives, botanicals, proteins |
| Health and wellness innovation | New product concepts and health positioning | Innovation demos and technical education | Probiotics, prebiotics, collagen, vitamins, peptides |
| Clean-label and reformulation | Consumer-friendly labels and reduced additives | Formulation support and regulatory discussions | Natural sweeteners, stabilizers, texture systems |
| Sustainability | Responsible sourcing and lower environmental impact | ESG messaging and sustainability proof points | Certified ingredients, traceability, low-waste solutions |
| Market entry and distribution | Channel access and local partnerships | Distributor and importer matchmaking | Trade-ready product portfolios and market support |
| Quality and compliance | Documentation, certifications, and safety | Technical presentations and audit readiness | GMP, HACCP, ISO, traceability documentation |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is centered on food and health ingredients, which attracts direct sourcing and development teams. |
| Decision-maker availability | High | Likely presence of procurement, sourcing, category, R&D, and business development leaders. |
| Data collection potential | High | Strong event scale and exhibitor ecosystem support attendee list building and account targeting. |
| Apollo targeting potential | Very High | Clear industry and title mapping for food, nutrition, retail, distribution, and import/export buyers. |
| Geographic targeting potential | High | Shanghai and East China are strong anchors for domestic and international outreach. |
| Best outreach approach | Very High | Target pre-show procurement, technical, and category decision-makers with sample-driven and solution-led messaging. |
| Overall lead quality | High | Strong event for B2B attendee list building, supplier prospecting, and account-based marketing. |
| Best use case | Lead generation and buyer profiling | Ideal for targeting ingredient buyers, distributors, retailers, and technical stakeholders. |
| Limitations / risks | Medium | Current-year attendee list is not publicly confirmed in the provided official text, so prospecting should avoid claiming attendance. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Food & Beverages; Food Production; Wholesale; Import & Export; Retail; Consumer Goods; Logistics & Supply Chain; Pharmaceuticals; Biotechnology; Market Research; Environmental Services | Capture the full buyer and influencer ecosystem around health ingredients |
| Departments | Procurement; Supply Chain; R&D; Product Development; Quality Assurance; Operations; Business Development; Commercial; Merchandising | Focus on decision-making and specification ownership |
| Seniority | Manager; Director; VP; C-level; Owner | Prioritize budget holders and strategic influencers |
| Job titles | Procurement Director, Strategic Sourcing Manager, Category Manager, R&D Director, Product Development Manager, Quality Assurance Manager, Business Development Director, Import Manager, Supply Chain Director, Commercial Director | Match the likely attendee and buyer personas |
| Geography | China; Shanghai; East China; APAC; Global import/export hubs | Focus on the event’s strongest origin markets and trade corridors |
| Employee size | 51–200; 201–500; 501–1,000; 1,001–5,000; 5,000+ | Reach mid-market to enterprise buyers with real sourcing volume |
| Keywords | ingredients, nutraceutical, functional food, probiotics, prebiotic, collagen, vitamins, sweeteners, clean label, formulation, sourcing, distributor, importer, contract manufacturing | Refine searches around high-intent business needs |
| Company type | Private; Public; Subsidiary; Distributor; Importer; Manufacturer; Retailer | Prioritize real buyers and channel partners |
| Revenue range | Mid-market to enterprise revenue bands | Improve likelihood of active procurement and volume purchasing |
Suggested Apollo Search Logic:
(Food & Beverages OR Food Production OR Wholesale OR Import & Export OR Retail) AND (procurement OR sourcing OR category manager OR R&D OR product development OR quality assurance OR supply chain) AND (China OR Shanghai OR APAC)
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Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Official event website: Hi & Fi Asia-China 2027 | Primary source | Event name, dates, venue, city, country, organizer, expected attendance, exhibitor scale, audience scope, content sessions, and co-located show context | High |
| Fi Global / Informa Markets brand site | Organizer network source | Brand positioning, global event network, and industry context for Fi/Hi events | High |
| NECC, Shanghai | Venue reference from official event copy | Venue name and host city | High |
| Official event website sections: Attend / Exhibit / What’s on / Exhibitor List | Program structure source | Audience composition, exhibition orientation, and buyer-engagement pathways | High |
| Official event copy provided by user | Provided primary text | Organizer-reported exhibitor count, expected attendance, represented countries, and co-located exhibition statistics | High for stated figures; not independently audited |
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