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About this event
Health and Wellbeing at Work (9–10 March 2027) — NEC Birmingham, UK
Health and Wellbeing at Work is the UK’s leading workplace health and wellbeing event, designed to help employers cultivate authentic, measurable change in how workplace health, wellbeing, and culture are supported. The event runs over two days, 9–10 March 2027, at the NEC Birmingham in Birmingham, UK.
What the event is about
The show brings together a curated mix of workplace health and wellbeing brands, service providers, and industry experts with a conference programme focused on practical strategy, current best practice, and evidence-informed workplace wellbeing approaches. It is built around the idea that employers need both inspiration and actionable insight—along with direct access to solution providers—to move their wellbeing strategy forward.
Who the event is for
Health and Wellbeing at Work is positioned for professionals who influence workplace wellbeing outcomes and who are responsible for implementing, managing, or improving workplace health initiatives. The event states there will be 4,000+ professionals who are working and in charge of workplace health and wellbeing, creating a focused audience around HR, wellbeing leadership, occupational health, and related workplace culture responsibilities.
Exhibitors, solutions, and conference programme
Attendees can engage with a highly targeted exhibitor community and a substantial conference agenda. The event highlights:
- 150+ exhibitors meeting the UK’s leading workplace health and wellbeing brands.
- 140+ sessions featuring influential industry minds and workplace wellbeing professionals.
- A structured conference experience designed to support practical learning, networking, and solution discovery.
Key outcomes the audience can expect
The event’s overall goal is to empower employers with the inspiration, insight, and relevant contacts needed to develop and advance workplace wellbeing strategy. By combining conference content with direct access to service providers and workplace health solution brands, the event aims to help attendees identify new approaches, connect with credible partners, and accelerate progress on workplace wellbeing objectives.
Engagement approach
Health and Wellbeing at Work is not only a content-led conference; it is also a solutions-focused marketplace. This format supports both learning and practical next steps—allowing attendees to move from discussion topics in the conference theatres to conversations with exhibitors and providers in the expo environment.
Event details
Date: 9–10 March 2027
Venue: NEC Birmingham
Location: Birmingham, UK
Event type: Workplace health and wellbeing conference and exhibition
Data sheet
Health and Wellbeing at Work – Event Attendee & Buyer Profile Analysis
Event date: 9–10 March 2027
Location: NEC, Birmingham, United Kingdom
Event status: Upcoming
Research date: 1 July 2026
Event Overview
| Event Name | Health and Wellbeing at Work |
| Event Date | 9–10 March 2027 |
| Event Status | Upcoming |
| Venue | NEC Birmingham |
| City | Birmingham |
| State / Region | England, West Midlands |
| Country | United Kingdom |
| Organizer | Working Well Limited / Health and Wellbeing at Work event team |
| Official Event Website | healthwellbeingwork.co.uk |
| Event Type | Trade show, conference, exhibition, and professional education event |
| Primary Category | Wellness, Health & Fitness |
| Secondary Applicable Categories | Business Services; Education & Training; Human Resources; Medical & Pharma |
| Audience Reach | National with some international appeal |
| Estimated Attendance / Expected Footfall | 4,000+ professionals (organizer-published) |
| Attendance Data Reliability | Confirmed by organizer on official website |
| Main Purpose of Event | To help employers, HR leaders, wellbeing teams, and occupational health professionals source solutions, learn best practices, and improve workplace health, wellbeing, and culture. |
About the Event
Health and Wellbeing at Work is positioned as the UK’s leading workplace health and wellbeing event. It combines an exhibition, conference programme, and professional networking environment for employers seeking practical solutions in employee wellbeing, occupational health, culture, engagement, and performance.
The event matters because workplace wellbeing has become a strategic business priority for HR, operations, facilities, and executive teams. It attracts decision-makers and influencers looking for vendors, service providers, training, wellbeing platforms, mental health support, occupational health services, and culture-improvement initiatives, making it highly relevant for B2B lead generation and attendee profiling.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| HR and People Teams | Employers, public sector bodies, universities, enterprise companies | Decision-maker or influencer for wellbeing, culture, engagement, and benefits | Core audience for wellbeing platforms, coaching, engagement tools, and benefits providers |
| Occupational Health Leaders | Occupational health providers, large employers, healthcare services teams | Technical buyer and service evaluator | Relevant for clinical services, health screening, absence management, and case management |
| Procurement and Sourcing Teams | Enterprises, public sector, higher education, NHS-related organizations | Commercial gatekeepers, vendor evaluators, contracting authority | Important for suppliers selling services contracts, frameworks, and multi-site programs |
| Facilities and Workplace Leaders | Corporate offices, campuses, multi-site employers, property portfolios | Influence workplace environment, amenities, and employee experience investments | Relevant for workspace wellbeing, ergonomic solutions, and workplace services |
| Operations and Business Leaders | Large employers, SMEs, franchises, operations-heavy organizations | Budget holder or senior influencer tied to productivity and retention | Good target for attendance, especially where wellbeing impacts performance and absenteeism |
| Health, Safety, and EHS Teams | Manufacturing, logistics, construction, public sector, utilities | Risk, compliance, and wellbeing program influence | Relevant for mental health, stress reduction, absence prevention, and resilience solutions |
| Benefits and Rewards Leaders | Employers and benefits consultancies | Owns wellbeing benefits procurement and vendor selection | Strong fit for EAP, benefits platforms, and wellbeing-as-a-service suppliers |
| Learning and Development / People Development | Employers, consultancies, training providers | Influences coaching, manager training, and resilience programs | Relevant for training, leadership development, and behavior-change solutions |
| Consultants and Advisers | HR consultancies, occupational health advisers, benefits consultants | Influence client recommendations and supplier shortlists | Good for partnership selling, channel relationships, and referral opportunities |
| Public Sector and NHS-Adjacent Buyers | Local government, education, health-related organizations, charities | Policy, budget, and procurement influence | Important for solutions supporting staff wellbeing, absenteeism, and retention |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Birmingham / West Midlands | High | High | Host-city employers, regional NHS and public-sector teams, and local suppliers are likely well represented. |
| Midlands business corridor | High | High | Includes major employment centers across the wider Midlands and surrounding counties. |
| London and South East | High | High | Large enterprise HR and wellbeing buyers often travel to key UK trade events. |
| North West, Yorkshire, East and South West England | Medium to High | Medium | Likely national draw for employers seeking wellbeing vendors and thought leadership. |
| Scotland, Wales, and Northern Ireland | Medium | Medium | National UK event appeal supports attendance from devolved regions, especially larger employers and public bodies. |
| Ireland and Western Europe | Low to Medium | Low to Medium | Possible international attendance, but the event is primarily UK-focused. |
| International visitors | Low to Medium | Low | The event is not positioned as a global expo, but specialist vendors and wellbeing professionals may attend from abroad. |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary classification | The event is UK-focused and positioned as a leading workplace health and wellbeing show attracting professionals from across the country. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| NHS England | Government / public health buyer | Large-scale workforce wellbeing, occupational health, and people strategy relevance | england.nhs.uk | Director of People, Occupational Health Lead, Wellbeing Manager | Confirmed Government / Procurement Organization |
| Birmingham City Council | Local government buyer | Public-sector workforce wellbeing and policy-driven employee support programs | birmingham.gov.uk | HR Director, Employee Relations Lead, Procurement Manager | Confirmed Government / Procurement Organization |
| University of Birmingham | Higher education buyer | Employee wellbeing, mental health support, and campus-wide people programs | birmingham.ac.uk | HR Business Partner, Wellbeing Lead, Procurement Lead | Strong Market Fit, Attendance Not Confirmed |
| HSBC UK | Enterprise corporate buyer | Large employee base with strong interest in wellbeing, benefits, and culture solutions | hsbc.co.uk | Head of Wellbeing, HR Director, Benefits Manager | Strong Market Fit, Attendance Not Confirmed |
| National Express | Transportation employer buyer | Operational workforce wellbeing, fatigue management, and employee support relevance | nationalexpress.com | People Director, HSE Manager, Occupational Health Manager | Strong Market Fit, Attendance Not Confirmed |
| BT Group | Enterprise corporate buyer | Large workforce, hybrid working, and employee wellbeing investment relevance | bt.com | Chief People Officer, Wellbeing Lead, HR Operations Director | Strong Market Fit, Attendance Not Confirmed |
| National Grid | Critical infrastructure buyer | Safety-critical environment with strong interest in workforce wellbeing and resilience | nationalgrid.com | HR Director, HSE Director, Wellbeing Manager | Strong Market Fit, Attendance Not Confirmed |
| Bupa | Healthcare services buyer | Wellbeing, health services, and workplace health solutions are directly aligned | bupa.com | People Director, Occupational Health Lead, Benefits Lead | Strong Market Fit, Attendance Not Confirmed |
| Walmart International / ASDA | Retail buyer | Large frontline workforce, employee support, and retention use cases | asda.com | HR Manager, People Partner, Wellbeing Lead | Strong Market Fit, Attendance Not Confirmed |
| Jaguar Land Rover | Manufacturing employer buyer | Blue-collar and professional workforce wellbeing, safety, and engagement programs | jaguarlandrover.com | HR Director, Plant HR Manager, Occupational Health Manager | Strong Market Fit, Attendance Not Confirmed |
| AstraZeneca | Life sciences employer buyer | Employee wellbeing, hybrid work, and high-skill workforce support | astrazeneca.com | People Director, Benefits Manager, Wellbeing Lead | Strong Market Fit, Attendance Not Confirmed |
| University Hospitals Birmingham NHS Foundation Trust | Healthcare employer buyer | Major regional health employer with occupational health and staff wellbeing priorities | uhb.nhs.uk | HR Lead, Occupational Health Manager, Staff Wellbeing Lead | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief People Officer / HR Director | Human Resources | C-level / Director | Owns workforce strategy, wellbeing investment, and vendor selection. |
| 2 | Head of Wellbeing / Wellbeing Manager | People / HR | Manager / Head | Direct buyer for programs, platforms, and wellness services. |
| 3 | Occupational Health Manager | Occupational Health / HR | Manager / Senior Manager | Evaluates health screening, case management, and clinical support services. |
| 4 | Procurement Manager / Category Manager | Procurement / Sourcing | Manager / Senior Manager | Controls buying process and contract award for external suppliers. |
| 5 | Benefits Manager / Rewards Manager | Total Rewards / HR | Manager / Senior Manager | Owns employee benefits and wellbeing-related procurement. |
| 6 | Facilities Director / Workplace Director | Facilities / Workplace | Director | Influences environment, amenities, ergonomics, and employee experience. |
| 7 | Health, Safety & Environment Manager | HSE / Risk | Manager / Senior Manager | Supports mental health, resilience, absence reduction, and workplace risk control. |
| 8 | Operations Director / COO | Operations | Director / C-level | Interested in productivity, retention, sickness absence, and performance outcomes. |
| 9 | Learning & Development Director / Manager | L&D / People Development | Manager / Director | Targets resilience, leadership wellbeing, and manager training programs. |
| 10 | Supplier Diversity / Strategic Partnerships Lead | Procurement / Partnerships | Manager / Director | Useful for vendors seeking channel partnerships and inclusive supplier routes. |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Human Resources | Primary buyer community for wellbeing strategy and employee support. | HR decision-makers and people leaders |
| 2 | Health, Wellness & Fitness | Direct thematic alignment to wellness solutions and services. | Wellbeing program buyers |
| 3 | Hospital & Health Care | Occupational health and healthcare-related employers attend for staff support. | Clinical and health service buyers |
| 4 | Government Administration | Public-sector workforce wellbeing is a major use case. | Government HR and procurement |
| 5 | Education Management | Universities and education employers are strong attendees. | Campus wellbeing and HR teams |
| 6 | Facilities Services | Workplace environment and employee experience link to facilities decisions. | Workplace and facilities buyers |
| 7 | Management Consulting | Consultants shape buying decisions and recommend vendors to clients. | Advisers and channel partners |
| 8 | Financial Services | Large employers with mature benefits and wellbeing budgets. | Enterprise wellbeing and benefits buyers |
| 9 | Utilities | Safety-critical workforce wellbeing is highly relevant. | Operations and HSE buyers |
| 10 | Transportation/Trucking/Railroad | Frontline workforce wellbeing and fatigue management use cases. | Operational wellbeing buyers |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | 4,000+ professionals | Confirmed by organizer | Official event website | Organizer-published audience figure |
| Exhibitor count | 150+ exhibitors | Confirmed by organizer | Official event website | Indicates a large supplier marketplace |
| Session count | 140+ sessions | Confirmed by organizer | Official event website | Strong education and thought-leadership component |
| Buyer count | Not publicly confirmed | Unconfirmed | No official buyer list published in supplied source | Treat as a buyer-rich event rather than a closed matchmaking summit |
| Speaker count | Not publicly confirmed | Unconfirmed | Agenda exists, but exact total not provided in supplied text | Use agenda page for full verification if needed |
| Sponsor count | Not publicly confirmed | Unconfirmed | Sponsors section present on official site | Specific count not stated in provided content |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Workplace wellbeing strategy | Programs that improve engagement, retention, and culture | Strategy workshops, demos, and benchmarking discussions | Wellbeing consultancy, culture analytics, employee experience platform |
| Occupational health | Clinical and absence-management support | Service-led conversations with OH and HR teams | Occupational health services, screening, referrals, case management |
| Mental health support | Employee assistance and mental health interventions | High-interest supplier demos and case studies | EAP, therapy access, digital mental health, manager training |
| Benefits and rewards | Competitive employee benefits and wellbeing packages | Procurement and total-rewards conversations | Benefits platforms, reward schemes, financial wellbeing tools |
| Workplace experience | Ergonomics, environment, and hybrid support | Facilities and workplace-led demos | Ergonomic services, workplace design, hybrid enablement tools |
| Leadership and manager capability | Training to support wellbeing at scale | Workshop and CPD-style engagement | Manager training, leadership coaching, professional development |
| Data and measurement | Proof of ROI for wellbeing spend | Analytics-led selling and pilot programs | Wellbeing dashboards, surveys, reporting and insights tools |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is centered on workplace health, wellbeing, and culture, attracting direct buyers. |
| Decision-maker availability | High | HR, wellbeing, occupational health, and procurement leaders are likely to attend. |
| Data collection potential | High | Exhibitor, speaker, sponsor, and content pages support account research and segmentation. |
| Apollo targeting potential | Very High | Clear industry and title alignment makes it suitable for precise Apollo list-building. |
| Geographic targeting potential | High | Strong UK regional and national targeting opportunities, especially Birmingham and London corridors. |
| Best outreach approach | Consultative | Lead with business outcomes such as retention, absence reduction, engagement, and ROI. |
| Overall lead quality | High | Strong event for B2B attendee list building and buyer profiling in the wellbeing category. |
| Best use case | Demand generation and account targeting | Best suited for identifying HR, wellbeing, procurement, and occupational health buyers. |
| Limitations / risks | Medium | Current-year attendee list is not publicly provided in the supplied content; some buyer targets are prospecting targets, not confirmed attendees. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Human Resources; Health, Wellness & Fitness; Hospital & Health Care; Government Administration; Education Management; Facilities Services; Financial Services; Utilities; Manufacturing; Transportation/Trucking/Railroad | Capture the most relevant buyer base for wellbeing solutions. |
| Departments | Human Resources; Operations; Procurement; Facilities; Health, Safety & Environment; Learning & Development; Executive | Focus on budget holders and program influencers. |
| Seniority | Manager; Director; VP; CXO; Head | Prioritize decision-makers and senior influencers. |
| Job titles | HR Director, Chief People Officer, Head of Wellbeing, Wellbeing Manager, Occupational Health Manager, Benefits Manager, Procurement Manager, Facilities Director, Operations Director, HSE Manager, L&D Director | Target the titles most likely to buy or influence wellbeing solutions. |
| Geography | United Kingdom; England; West Midlands; London; North West England; South East England | Align outreach with the event’s strongest catchment areas. |
| Employee size | 200–500; 501–1,000; 1,001–5,000; 5,001–10,000; 10,000+ | Best fit for organizations with formal wellbeing budgets and structured procurement. |
| Keywords | wellbeing, workplace health, employee engagement, occupational health, mental health, benefits, absence management, resilience, culture, employee experience | Refine the account list to event-relevant buyer intent. |
| Company type | Private, public sector, nonprofit, higher education, healthcare employers | Reflects the event’s cross-sector employer audience. |
Suggested Apollo Search Logic: (industry contains Human Resources OR Health, Wellness & Fitness OR Hospital & Health Care OR Government Administration) AND (title contains HR OR People OR Wellbeing OR Occupational Health OR Benefits OR Procurement OR Facilities OR HSE) AND (employee size >= 200) AND (location contains United Kingdom).
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Health and Wellbeing at Work official website | Official organizer source | Event name, dates, venue, city, audience size, exhibitor count, session count, and positioning | Very High |
| NEC Group | Venue website | Venue identity and Birmingham location context | High |
| Official exhibitor list page | Official event directory | Availability of exhibitor directory for current-event research | High |
| Official full agenda page | Official agenda source | Conference program availability and session-led audience relevance | High |
| Official sponsors page | Official sponsor source | Sponsor availability and commercial ecosystem context | High |
| Official contact page | Official organizer contact source | Organizer access point for verification and partnership follow-up | High |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to Health and Wellbeing at Work — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
🔒 Get my buyer details Free · ~20 seconds