CategoryAgriculture & Forestry
Hawkeye Farm Show
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About this event
Hawkeye Farm Show 2027 — March 2–4, 2027 (UNI-Dome, Cedar Falls, Iowa, USA)
The Hawkeye Farm Show is Iowa’s premier indoor agricultural event returning for its 40th year. The show takes place March 2–4, 2027 at the UNI-Dome in Cedar Falls, Iowa, USA. It runs daily from 9:00 AM to 4:00 PM, with the event calendar listed as: Tuesday, March 2; Wednesday, March 3; and Thursday, March 4.
Hawkeye Farm Show brings together hundreds of exhibitors showcasing farm equipment, agricultural products, and the latest agricultural technology and services. The show is designed to help agricultural producers evaluate solutions that can strengthen farm performance heading into the 2027 growing season. Attendees can explore a wide range of offerings under one roof, supported by on-site educational programming and event activations.
What attendees can expect at the show
- Hundreds of exhibitors and more than 1,000 agricultural products and services presented in a single indoor venue.
- A dedicated focus on practical, farm-ready technology and services aimed at improving yields, reducing costs, and strengthening preparedness for the next growing season.
- Free admission and free parking, making it easy for producers and agriculture professionals to visit.
- Interactive floor planning tools to help visitors preview exhibitors, products, and booth locations before arriving.
- Daily seminars from Iowa State University Extension Services, providing educational content tied to current agricultural interests and season planning.
Special events and engagement
The show includes multiple ongoing features designed to keep attendees engaged throughout each day, including:
- Complimentary coffee & rolls each morning, courtesy of Arnold Motor Supply, BankIowa, and Farm Credit Services.
- A $1,000 ShowBucks drawing each day at 1:00 PM, courtesy of Purple Wave Auction.
- Educational seminars presented by Iowa State University Extension.
- Media partners broadcasting from the show (as listed on the event website).
Who the show is for
Hawkeye Farm Show is built for agricultural producers and agriculture buyers seeking hands-on exposure to equipment, services, and technology. The event draws thousands of attendees from the region, with the website specifically noting participation from Iowa, Minnesota, Illinois, and Wisconsin.
If you’re looking for an indoor, multi-vendor agricultural gathering in the Midwest—centered on farm equipment, ag technology, and actionable guidance for the upcoming season—Hawkeye Farm Show is positioned as a high-value marketplace and learning event during March 2–4, 2027.
Data sheet
Hawkeye Farm Show – Event Attendee & Buyer Profile Analysis
Event Date: March 2–4, 2027
Location: UNI-Dome, Cedar Falls, IA, United States
Event Status: Upcoming
Research Date: July 1, 2026
| Event Overview | |
| Event Name | Hawkeye Farm Show |
| Event Date | March 2–4, 2027 |
| Event Status | Upcoming |
| Venue | UNI-Dome |
| City | Cedar Falls |
| State / Region | Iowa |
| Country | United States |
| Organizer | Midwest Shows, Inc. (per site copyright and event ownership cues) |
| Official Event Website | hawkeyefarmshow.com |
| Event Type | Agricultural trade show / farm equipment and ag technology exposition |
| Primary Category | Agriculture & Forestry |
| Secondary Applicable Categories | Industrial Engineering; Business Services; Logistics & Transportation |
| Audience Reach | Regional with multi-state draw across the Upper Midwest |
| Estimated Attendance / Expected Footfall | Several thousand agricultural producers and buyers; exact attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Medium. Organizer confirms “thousands” but does not publish a precise attendance count. |
| Main Purpose of Event | To connect agricultural producers with farm equipment, products, services, and technology; support buying, comparison shopping, and education through exhibitor showcases and Iowa State Extension seminars. |
About the Event
The Hawkeye Farm Show is Iowa’s long-running indoor agricultural trade event, staged at the UNI-Dome in Cedar Falls. The official event messaging positions the show as a large-format marketplace for farm equipment, agricultural products, services, and technology, with free admission, free parking, and daily educational seminars presented by Iowa State University Extension.
This event matters because it brings together farm operators and ag decision-makers who are actively evaluating solutions for the next planting and operating cycle. The attendee mix is expected to include producers, equipment buyers, dealers, ag service providers, lenders, and technology vendors, making it relevant for sourcing, partnership development, channel sales, and regional buyer engagement across the Upper Midwest.
| 1. Who Attends: Buyers / Attendees | |||
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Farm owners and operators | Row-crop farms, diversified farms, family farms | Primary equipment and input decision-makers | High-value prospects for machinery, agronomy, software, financing, and services |
| Procurement and sourcing teams | Large farms, ag cooperatives, food supply chain operators | Evaluate vendors, pricing, service contracts, and replacement cycles | Useful for suppliers of equipment, parts, software, and logistics solutions |
| Agricultural dealers and distributors | Farm equipment dealers, ag supply distributors | Influence product selection, resale, and channel stocking | Strong channel-development audience for OEMs and service providers |
| Agronomy and crop input buyers | Seed, fertilizer, crop protection, agronomy services | Recommend or approve product and service purchases | Relevant for input suppliers and farm-tech platforms |
| Ag lenders and financial buyers | Agricultural banks, farm credit institutions, leasing firms | Financing and leasing influence machinery and capital investment | Important for equipment financing, insurance, and working-capital solutions |
| Operations and fleet managers | Large farms, custom operators, agribusinesses | Manage fleet utilization, maintenance, and replacement timing | Relevant for telematics, repair, parts, and service providers |
| Technology leaders / precision ag users | Agtech adopters, farm data managers, precision agriculture firms | Select digital tools, sensors, software, and automation solutions | High relevance for software, IoT, and data analytics vendors |
| Extension, education, and association leaders | Universities, extension services, farm associations | Influence education, adoption, and sponsor relationships | Useful for thought leadership, training, and institutional partnerships |
| Media and farm publishers | Ag media, local farm press, broadcast partners | Shape awareness and content distribution | Relevant for advertising, PR, and sponsorship packages |
| 2. Event Location and Attendee Geographic Origin | |||
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Cedar Falls / Waterloo metro | High local attendance | Medium | Host-market convenience drives walk-in and regional visitation |
| Iowa statewide | Very strong in-state draw | High | Core farm audience and strongest buyer concentration |
| Minnesota, Illinois, Wisconsin | Cross-border Upper Midwest attendees | Medium | Confirmed by organizer as part of attendee reach |
| Nearby ag business hubs | Des Moines, Ames, Omaha corridor, Rochester, Madison | Medium | Relevant for dealers, finance, ag-tech, and logistics suppliers |
| National reach | Selective | Low to Medium | Event is primarily regional, but some national vendors and buyers may attend |
| International reach | Limited / opportunistic | Low | Not a primary international trade event |
| 3. Audience Reach | ||
| Reach Level | Assessment | Explanation |
|---|---|---|
| Regional | Primary classification | The organizer explicitly references attendees from Iowa plus neighboring Midwest states, indicating a strong regional footprint. |
| 4. Sample Buyer Companies and Websites | |||||
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Iowa State University Extension and Outreach | Education / extension / advisory organization | Official seminar presenter; strong influencer on farm adoption and education | iastate.edu | Extension Specialist, Program Coordinator, Ag Educator | Confirmed Speaker Organization |
| Arnold Motor Supply | Retail / parts / aftermarket supplier | Named sponsor; likely to interact with farm operators needing parts and maintenance | arnoldmotorsupply.com | Purchasing Manager, Category Manager, Sales Director | Confirmed Sponsor / Exhibitor |
| BankIowa | Financial services / agricultural lending | Named sponsor; relevant for farm lending, leasing, and capital purchase decisions | bankiowa.com | Ag Lender, Commercial Loan Officer, Branch Manager | Confirmed Sponsor / Exhibitor |
| Farm Credit Services | Agricultural finance / lending | Named sponsor; core financing audience for capital equipment buyers | farmcreditservices.com | Agribusiness Lender, Credit Analyst, Relationship Manager | Confirmed Sponsor / Exhibitor |
| Purple Wave Auction | Equipment marketplace / auction services | Named sponsor of daily drawing; relevant for used equipment buyers and sellers | purplewave.com | Sales Executive, Marketplace Manager, Territory Manager | Confirmed Sponsor / Exhibitor |
| John Deere | Farm equipment OEM | Core product category for this show; strong fit for producer buyers | deere.com | Dealer Principal, Regional Sales Manager, Product Manager | Strong Market Fit, Attendance Not Confirmed |
| CNH Industrial | Agricultural machinery OEM | Relevant for tractors, harvest, and precision equipment buyers | cnh.com | Regional Sales Director, Dealer Development, Product Specialist | Strong Market Fit, Attendance Not Confirmed |
| AGCO | Agricultural equipment OEM | Relevant for farm equipment comparison shopping and dealer engagement | agcocorp.com | Dealer Channel Manager, Territory Sales Manager, Marketing Manager | Strong Market Fit, Attendance Not Confirmed |
| Case IH | Agricultural equipment brand | Strong equipment and dealer relevance for row-crop producers | caseih.com | Dealer Sales Manager, Product Specialist, Regional Manager | Strong Market Fit, Attendance Not Confirmed |
| Pioneer | Seed / crop inputs | Relevant for producers evaluating yield improvement and input programs | pioneer.com | Territory Sales Rep, Agronomist, Category Manager | Strong Market Fit, Attendance Not Confirmed |
| BASF Agricultural Solutions | Crop protection / agribusiness | Relevant for product education, distributor relationships, and producer purchasing | basf.com | Field Marketing Manager, Technical Agronomist, Sales Director | Strong Market Fit, Attendance Not Confirmed |
| Nutrien Ag Solutions | Agronomy / crop inputs / distribution | Strong fit for input purchasing and local farm relationships | nutrienagsolutions.com | Branch Manager, Agronomist, Sales Representative | Strong Market Fit, Attendance Not Confirmed |
| Corteva Agriscience | Agricultural science / crop protection / seed | Relevant for hybrid seed, crop protection, and producer education | corteva.com | District Sales Manager, Technical Rep, Marketing Lead | Strong Market Fit, Attendance Not Confirmed |
| Ritchie Bros. | Equipment sales / auction marketplace | Relevant for equipment turnover, used machinery, and asset liquidation | rbglobal.com | Territory Manager, Sales Manager, Market Advisor | Strong Market Fit, Attendance Not Confirmed |
| Claas | Farm machinery OEM | Relevant for specialized equipment buyers and dealer channels | claas.com | Sales Director, Dealer Manager, Product Specialist | Strong Market Fit, Attendance Not Confirmed |
| 5. Job Profiles, Industries and Event Type | ||||
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Owner / Operator | Operations | Owner / C-level | Final purchasing authority for equipment, inputs, and services |
| 2 | Procurement Manager | Procurement / Purchasing | Manager | Evaluates vendors and negotiates pricing for recurring spend |
| 3 | Strategic Sourcing Manager | Procurement / Supply Chain | Manager | Critical for supplier evaluation, RFQs, and category strategy |
| 4 | Supply Chain Director | Supply Chain | Director | Influences supplier selection, inventory, and delivery performance |
| 5 | Operations Director | Operations | Director | Oversees day-to-day farm or agribusiness efficiency decisions |
| 6 | Agronomy Manager / Crops Manager | Agronomy | Manager | Leads input selection and crop performance decisions |
| 7 | Dealer Principal / General Manager | Sales / Operations | Owner / Director | Controls dealer purchasing, stocking, and vendor relationships |
| 8 | Ag Lender / Relationship Manager | Finance | Manager | Enables capital purchases through lending and leasing |
| 9 | Technology / Precision Ag Manager | IT / Innovation / Operations | Manager | Selects software, sensors, telemetry, and automation tools |
| 10 | Extension Specialist / Educator | Education / Advisory | Specialist | Influences buying through education, recommendations, and trust |
| 5. Job Profiles, Industries and Event Type – Apollo Industries | |||
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Farming | Direct core audience for the show | Farm operators, growers, and producer groups |
| 2 | Agriculture | Primary sector category for exhibitors and attendees | Input suppliers, growers, and ag service firms |
| 3 | Machinery | Farm equipment and machinery are a leading show theme | OEMs, dealers, parts, and service businesses |
| 4 | Food Production | Many buyers support food chain inputs and production systems | Processors, feed, and crop supply chain organizations |
| 5 | Wholesale | Distributors and resellers participate in ag trade events | Channel partners and stocking distributors |
| 6 | Import & Export | Relevant for cross-border equipment, inputs, and commodities | Cross-border ag trading and supply chain buyers |
| 7 | Logistics & Supply Chain | Transportation and supply continuity are important to growers and dealers | Freight, warehousing, and distribution providers |
| 8 | Financial Services | Capital expenditure financing is central to farm purchasing | Lenders, leasing firms, insurance, and ag finance teams |
| 9 | Information Technology & Services | Precision ag, farm data, and automation tools are increasingly important | Software, analytics, and connected-device vendors |
| 10 | Environmental Services | Soil health, sustainability, and stewardship are relevant to many farm operators | Sustainability, compliance, and conservation solution providers |
| 6. Estimated Attendance | ||||
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Several thousand | Estimated | Official website states “Join thousands of agricultural producers” | No precise count publicly confirmed |
| Exhibitor count | Hundreds | Confirmed / estimated | Official website says “hundreds of exhibitors” | Exact count not publicly confirmed |
| Buyer count | Not publicly confirmed | Unknown | Organizer does not publish a buyer count | Use attendee segment analysis instead |
| Speaker count | Not publicly confirmed | Unknown | Seminars are confirmed, but no total count is provided | Likely extension-led educational content |
| Sponsor count | At least 3 named sponsors | Confirmed | Official website lists named sponsor support for coffee, rolls, and ShowBucks drawing | Additional sponsors may exist but are not shown in provided text |
| Historical attendance | Not publicly confirmed in provided source | Unavailable | No prior-year attendance figure supplied in the official text | Attendance figure not publicly confirmed by the organizer |
| 7. Key Focus Areas and Buyer Engagement | |||
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Procurement | Evaluate suppliers and total cost of ownership | On-site comparison shopping and quote collection | Equipment, parts, consumables, and service contracts |
| Technology | Increase efficiency and data visibility | Demonstrate ROI and ease of adoption | Precision ag software, sensors, and automation |
| Financing | Manage capital purchases and cash flow | Introduce lending and leasing options | Ag lending, equipment leasing, insurance |
| Agronomic performance | Improve yield and reduce input waste | Education-led selling through seminars and demos | Seed, crop protection, fertility, and advisory services |
| Equipment uptime | Minimize downtime and service delays | Target maintenance and parts decision-makers | Repair, aftermarket, telematics, and field service |
| Education / extension | Practical guidance and trusted recommendations | Build authority through seminars and thought leadership | Training, advisory, and research-backed content |
| Lead Quality Assessment | ||
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The show is built around active farm purchase cycles and ag-related buying needs. |
| Decision-maker availability | High | Farm owners, operators, and dealer leaders are likely present and accessible. |
| Data collection potential | Medium | Organizer publishes strong qualitative information but limited numeric attendee data. |
| Apollo targeting potential | High | Excellent fit for farming, agriculture, machinery, finance, and agronomy segments. |
| Geographic targeting potential | High | Strong regional targeting across Iowa and neighboring Midwest states. |
| Best outreach approach | High-touch, solution-led | Use event timing, product relevance, and local market language in outreach. |
| Overall lead quality | High | Strong event for agriculture-focused B2B prospecting and attendee-list value. |
| Best use case | Lead generation and regional account targeting | Best for field sales, channel partners, ag-tech vendors, and financing solutions. |
| Limitations / risks | Moderate | No public current-year attendee list or exact attendance count in the provided source. |
| Apollo.io Targeting Recommendation | ||
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Farming; Agriculture; Machinery; Food Production; Financial Services; Logistics & Supply Chain; Information Technology & Services; Environmental Services | Capture the primary buyer ecosystem around the show |
| Departments | Operations; Procurement; Purchasing; Supply Chain; Finance; Sales; IT; Agronomy | Reach both buyer and influencer functions |
| Seniority | Owner; Partner; C-Level; VP; Director; Head; Manager; Specialist | Prioritize decision-makers and operational influencers |
| Job titles | Owner, Farm Manager, Procurement Manager, Strategic Sourcing Manager, Operations Director, Supply Chain Director, Ag Lender, Agronomist, Dealer Principal, Precision Ag Manager | Target roles most likely to evaluate products and services |
| Geography | Iowa; Minnesota; Illinois; Wisconsin; Nebraska; Missouri; South Dakota | Match the show’s regional buyer footprint |
| Employee size | 1–10; 11–50; 51–200; 201–500; 500–1,000 | Covers independent farms, dealerships, and ag service firms |
| Keywords | farm equipment, ag technology, precision agriculture, crop inputs, agronomy, farm finance, dealer network, seed, fertilizer, telematics | Improve search precision for event-relevant accounts |
| Company type | Privately held; family-owned; distributor; dealer; cooperative; financial institution; education / extension | Align with common attendee and exhibitor profiles |
| Revenue range | Use flexible filters; prioritize mid-market and local operators when available | Captures farm businesses and regional suppliers with purchase authority |
Suggested Apollo Search Logic
Use combinations such as: ("farm" OR agriculture OR agronomy OR "precision ag" OR "ag technology") AND ("owner" OR manager OR director OR procurement OR sourcing OR operations). For channel and supplier targeting, add dealer OR distributor OR cooperative OR lender OR extension. Prioritize the Upper Midwest geography and farming-related industries for the highest relevance.
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
| Sources & Verification Notes | |||
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Hawkeye Farm Show Official Website | Official organizer site | Event name, dates, venue, city, free admission/parking, audience description, exhibitor scale, seminar programming | High |
| Event page title and meta description on official website | Primary source page metadata | Confirmed 2027 dates and UNI-Dome location in Cedar Falls, IA | High |
| Official website body copy | Organizer narrative | Regional attendee profile, exhibitor scale, product/service scope, educational content, and sponsor mentions | High |
| UNI-Dome venue reference | Venue identification from official event text | Venue name and city location | High |
| Organizer and sponsor references in official copy | Official event content | Midwest Shows, Inc. association, named sponsor organizations, and seminar host attribution | High |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to Hawkeye Farm Show — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
🔒 Get my buyer details Free · ~20 seconds