CategoryAgriculture & Forestry
Greenhouse Horticulture & Plant Factory Exhibition / Conference (GPEC)
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About this event
Greenhouse Horticulture & Plant Factory Exhibition (GPEC) / 施設園芸・植物工場展
Greenhouse Horticulture & Plant Factory Exhibition (GPEC), officially known as 施設園芸・植物工場展, is a specialized trade exhibition focused on greenhouse horticulture and plant factory solutions. The event is positioned as an industry meeting point for stakeholders working across the full ecosystem—from agricultural end users (producers) to suppliers of facilities, equipment, and production-management systems.
According to the official event information, GPEC is described as the domestic-only exhibition specializing in greenhouse horticulture and plant factories, and it is entering its 9th edition. It is scheduled during July, a period identified by the event organizers as the agricultural off-season for facilities horticulture, supporting the goal of gathering relevant demand and decision-makers at a time when planning and investment activities are active.
Dates and venue
- Dates: 2026-07-15 (Wednesday) to 2026-07-17 (Friday)
- Venue: Tokyo Big Sight (South Halls 1 & 2)
- City/Region: Tokyo
- Country: Japan
What GPEC covers (exhibition scope)
GPEC brings together products, technologies, and services related to greenhouse horticulture and plant factories, organized around the practical needs of production facilities and operations. Based on the official description, the exhibition covers:
- Greenhouse facilities and structures
- Materials for greenhouse horticulture
- Associated equipment and machinery
- Production management equipment
- Systems for controlling and improving production
- Distribution, processing, and packaging relevant to facility-produced products
Who the event is built for (core audience concept)
The official event text identifies producers—who are the end users of agricultural products—as the primary target group. Because production planning and facility-related investment decisions are central to greenhouse and plant factory operations, GPEC is structured to connect producers with suppliers of infrastructure, enabling technologies, and operational solutions.
Why attend / why exhibit
For buyers and decision-makers in the greenhouse horticulture and plant factory domain, GPEC functions as a concentrated place to compare technologies and solutions that can impact:
- Facility performance and reliability
- Operational efficiency through production management systems
- Productivity and stable production aligned with plant-factory approaches
- End-to-end value chain integration including distribution, processing, and packaging
For exhibitors, the organizer’s positioning emphasizes that the show assembles supply-side categories and technical services alongside the production-side decision makers most relevant to facility horticulture and plant factory projects.
Organizer contact (from official site)
GPEC Office
〒100-0013 東京都千代田区霞が関1-4-2 大同生命霞が関ビル4階(アテックス(株)内)
TEL: 03-3503-7703 / FAX: 03-3503-7620
Data sheet
Greenhouse Horticulture & Plant Factory Exhibition / Conference (GPEC) – Event Attendee & Buyer Profile Analysis
Event Date: 2026-07-15 to 2026-07-17
Location: Tokyo Big Sight, Tokyo, Japan
Event Status: Upcoming
Research Date: 2026-07-06
Event Overview
| Event Name | Greenhouse Horticulture & Plant Factory Exhibition / Conference (GPEC) |
| Event Date | 2026-07-15 to 2026-07-17 |
| Event Status | Upcoming |
| Venue | Tokyo Big Sight (South Halls 1 & 2) |
| City | Tokyo |
| State / Region | Tokyo Metropolis |
| Country | Japan |
| Organizer | GPEC Secretariat / Attx Co., Ltd. (as shown in official site contact details) |
| Official Event Website | www.gpec.jp |
| Event Type | Trade exhibition with conference / seminar programming |
| Primary Category | Agriculture & Forestry |
| Secondary Applicable Categories | Industrial Engineering; Food & Beverages; Science & Research; Packing & Packaging; IT & Technology |
| Audience Reach | National with likely regional Asian interest |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | High for date, venue, and scope; low for attendance volume because no public official figure was confirmed in the provided source text. |
| Main Purpose of Event | To connect greenhouse horticulture and plant factory end users, producers, and solution providers across facilities, equipment, production management systems, and related services. |
About the Event
GPEC is Japan’s specialist trade exhibition for greenhouse horticulture and plant factories. The official website describes it as the country’s only domestic exhibition focused on these two sectors, bringing together infrastructure, materials, ancillary equipment, production-management systems, and downstream handling solutions in one place. The event is timed for July, which the organizer identifies as an off-season period for facilities horticulture, supporting planning, investment review, and business development activity.
The event is relevant to agricultural producers, horticultural operators, engineering and systems suppliers, integrators, and companies serving controlled-environment agriculture. It offers strong B2B value for sourcing, procurement, partnership development, innovation scouting, and buyer engagement in greenhouse operations, plant factory technology, automation, logistics, processing, and packaging.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Producers / growers | Greenhouse farms, horticulture operators, plant factory operators, agribusinesses | Primary decision-makers for facility upgrades, equipment, and production systems | Highest relevance for greenhouse structures, climate control, automation, growing media, and production systems |
| Procurement and sourcing teams | Agricultural enterprises, food companies, facility operators | Source capex, equipment, consumables, and service contracts | Strong fit for vendors with technical, commercial, and lifecycle-cost messaging |
| Operations leaders | Farm operations, plant factory operations, agri-processing operations | Influence equipment selection, workflow design, and maintenance planning | Important for automation, monitoring, environmental control, and operational efficiency tools |
| Engineering / facility teams | Greenhouse engineering groups, EPC firms, facility managers | Specify technical requirements and manage installation / retrofit projects | High relevance for structures, utilities, HVAC, lighting, irrigation, and controls |
| Supply chain and logistics teams | Producers, distributors, food and fresh produce businesses | Influence post-harvest handling, cold chain, warehousing, and delivery | Relevant for packaging, cold chain, traceability, and distribution services |
| R&D / innovation teams | Agritech innovators, universities, research institutes, technology developers | Assess new production models, sensors, AI, and controlled-environment methods | Strong for new product introduction, pilot projects, and technology validation |
| Retail and food brand buyers | Supermarkets, fresh produce brands, foodservice suppliers | Influence sourcing standards, supply continuity, and sustainability requirements | Relevant for suppliers of produce, traceability, packaging, and quality systems |
| Consultants / integrators | Agricultural consultants, systems integrators, project advisors | Influence specification and vendor shortlisting | Useful multiplier audience for lead generation and referral-based sales |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Tokyo | Very likely domestic buyers, suppliers, and operators | High | Tokyo is a dense business market with strong access to procurement, technology, and food supply chain decision-makers |
| Host region: Tokyo Metropolis / Kanto | Kanto-based agribusinesses, distributors, integrators, and retailers | High | Nearby business hubs increase attendance from firms supporting agriculture, logistics, and food service |
| National reach: Japan | Growers, agri-technology vendors, engineering firms, food brands | Very High | Official website positions GPEC as a domestic specialist event with national relevance |
| Nearby industrial / agricultural hubs | Operators from Chiba, Saitama, Kanagawa, Ibaraki, Shizuoka, Aichi, Osaka, Hyogo, Fukuoka | Medium to High | Strong corridor for greenhouse supply, produce distribution, and equipment purchasing |
| International reach | Limited but possible APAC attendance from suppliers, researchers, and agritech observers | Low to Medium | The event is primarily domestic according to official description; international presence is not the core audience |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary classification | Official site describes GPEC as a domestic-only specialist exhibition for greenhouse horticulture and plant factories. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Mitsui Fudosan Agri Development | Operator / developer | Controlled-environment agriculture and plant factory development interest | mitsui-agri.com | Project Director, Operations Director, Procurement Manager | Strong Market Fit, Attendance Not Confirmed |
| Spread Co., Ltd. | Plant factory operator | A leading vertical farming / plant factory operator and technology buyer | www.spread.co.jp | CEO, CTO, Operations Director, Procurement Lead | Strong Market Fit, Attendance Not Confirmed |
| Masanobu Foods / agricultural production businesses | Food producer / grower | Potential buyer of horticulture infrastructure, logistics, and post-harvest systems | Company website varies by entity | Operations Manager, Supply Chain Manager, Procurement Manager | Strong Market Fit, Attendance Not Confirmed |
| Oishii Farm | Vertical farming operator | Controlled-environment production and automation buyer | oishii.com | Founder, CTO, Head of Operations, Procurement Manager | Strong Market Fit, Attendance Not Confirmed |
| Pasona Agri-Partners | Agribusiness operator | Relevant for plant factory operations, labor, and agri-business expansion | www.pasonagroup.co.jp | Business Development Director, Operations Director, HR Director | Strong Market Fit, Attendance Not Confirmed |
| Yanmar Agribusiness | Agricultural machinery / systems buyer | Potential integrator and buyer of greenhouse and plant factory technologies | www.yanmar.com | Product Manager, Procurement Manager, Business Development Director | Strong Market Fit, Attendance Not Confirmed |
| Kubota Corporation | Agricultural equipment / systems company | A likely partner or buyer for greenhouse automation, irrigation, and controlled-environment solutions | www.kubota.com | R&D Director, Product Manager, Procurement Lead | Strong Market Fit, Attendance Not Confirmed |
| Mitsubishi Heavy Industries | Industrial technology / environmental systems | Relevant for HVAC, environmental control, and facility automation | www.mhi.com | Business Development Director, Engineering Manager, Product Manager | Strong Market Fit, Attendance Not Confirmed |
| Ajinomoto Co., Inc. | Food producer / buyer | Potential buyer of sustainable ingredient sourcing and controlled production methods | www.ajinomoto.com | Procurement Manager, Supply Chain Director, Sustainability Lead | Strong Market Fit, Attendance Not Confirmed |
| AEON Retail Co., Ltd. | Retail buyer | Relevant for sourcing fresh produce, packaging, and supply continuity | www.aeonretail.jp | Category Manager, Buyer, Supply Chain Manager | Strong Market Fit, Attendance Not Confirmed |
| Seven & i Holdings | Retail / convenience supply chain buyer | Potential buyer for fresh produce programs and sustainable sourcing | www.7andi.com | Category Manager, Procurement Manager, Supply Chain Director | Strong Market Fit, Attendance Not Confirmed |
| Lawson, Inc. | Retail buyer / convenience chain | Relevant for produce sourcing and cold chain partnerships | www.lawson.co.jp | Merchandising Director, Buyer, Procurement Manager | Strong Market Fit, Attendance Not Confirmed |
| Rakuten Farm | Agribusiness / platform operator | Relevant for digital agriculture and marketplace-enabled sourcing | www.rakuten-farm.co.jp | Business Development Director, Product Manager, Operations Lead | Strong Market Fit, Attendance Not Confirmed |
| Tokyo Metropolitan Government | Government / policy stakeholder | Relevant for urban agriculture, food resilience, and innovation programs | www.metro.tokyo.lg.jp | Program Manager, Policy Lead, Procurement Officer | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer / Head of Procurement | Procurement | C-level / VP | Owns sourcing strategy for major equipment, systems, and contracts |
| 2 | Procurement Manager / Strategic Sourcing Manager | Procurement | Manager / Senior Manager | Evaluates vendors and manages purchasing decisions |
| 3 | Operations Director / Plant Operations Manager | Operations | Director / Manager | Influences performance, throughput, and equipment selection |
| 4 | Facility Director / Facilities Manager | Facilities / Engineering | Director / Manager | Responsible for infrastructure, utilities, and maintenance needs |
| 5 | Supply Chain Director / Logistics Manager | Supply Chain | Director / Manager | Important for post-harvest, cold chain, and distribution solutions |
| 6 | CTO / CIO / IT Director | IT / Digital | Executive / Director | Relevant for monitoring, software, data, and automation platforms |
| 7 | R&D Director / Product Manager | Product / Innovation | Director / Manager | Evaluates new technologies, trials, and pilot adoption |
| 8 | Merchandising Director / Category Manager / Buyer | Retail / Commercial | Director / Manager | Relevant for fresh produce sourcing and supplier relationships |
| 9 | Business Development Director / Partnerships Director | Commercial / Strategy | Director / VP | Targets alliances, channel growth, and ecosystem partnerships |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Farming | Core end-user segment for greenhouse and plant factory operators | Growers, operators, and farm owners |
| 2 | Food & Beverages | Downstream buyers and fresh supply chain stakeholders | Processors, brands, and fresh food sourcing teams |
| 3 | Mechanical or Industrial Engineering | Facility, systems, and integration buyers | Engineering, EPC, and integration teams |
| 4 | Industrial Automation | Automation is central to plant factory operations | Controls, robotics, sensors, and monitoring systems |
| 5 | Agriculture | Direct match to horticulture and protected cultivation | Agricultural operators and agribusiness groups |
| 6 | Building Materials | Greenhouse structures and materials are core exhibits | Structural suppliers and facility buyers |
| 7 | Information Technology & Services | Production management software and data systems are relevant | Software, monitoring, and analytics buyers |
| 8 | Logistics & Supply Chain | Post-harvest, cold chain, and distribution are relevant | Food logistics, warehousing, and freight buyers |
| 9 | Packaging & Containers | Event scope includes flow into packaging and downstream handling | Packagers, processors, and supply-chain buyers |
| 10 | Retail | Retailers source fresh produce and controlled-supply partners | Category managers and procurement teams |
| 11 | Environmental Services | Energy, water, and sustainability improvements matter in controlled environments | Sustainability and resource efficiency buyers |
| 12 | Research | R&D and academic participation are likely in this niche | Testing, validation, and pilot innovation buyers |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Confirmed unavailable | Official website content reviewed; no public attendance figure provided in the supplied source text | Attendance figure not publicly confirmed by the organizer. |
| Exhibitor count | Not publicly confirmed in supplied text | Unavailable | Official exhibitor list page exists on the site, but no count was provided in the copied text | Verify directly on exhibitor directory if needed |
| Buyer count | Not publicly confirmed | Unavailable | No official buyer breakdown in supplied text | Use attendee registration data if accessible |
| Speaker count | Not publicly confirmed in supplied text | Unavailable | Seminar registration is available, but count not stated in provided content | Conference value appears meaningful, but count unverified |
| Historical attendance | Not included in supplied text | Unavailable | GPEC 2024 results report is linked on the official site | Use prior-year report for validated historical figures if needed |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Greenhouse structures | New builds, retrofits, and structural upgrades | Technical demos, design consultations, ROI discussions | Frames, coverings, structural components, installation services |
| Climate control | Temperature, humidity, airflow, and ventilation management | Energy efficiency and yield improvement selling points | HVAC, fans, sensors, controllers, dehumidification systems |
| Production management systems | Data-driven crop planning and traceability | Workflow and software demonstrations | ERP, crop monitoring, analytics, dashboards, traceability tools |
| Irrigation / fertigation | Precision delivery of water and nutrients | Performance and resource savings messaging | Drip systems, dosing systems, pumps, water treatment |
| Lighting / energy | Yield optimization and operating cost reduction | Energy ROI and sustainability positioning | LED grow lights, controls, energy management |
| Post-harvest handling | Sorting, packing, storage, and transport | Quality retention and waste reduction | Packing equipment, cold chain tools, handling systems |
| Automation and robotics | Labor efficiency and consistency | Showcase labor-saving and precision benefits | Robotics, conveyors, picking systems, control software |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | Event scope is centered on end-user growers and buyers of facilities, equipment, and systems. |
| Decision-maker availability | High | Likely to attract operators, procurement leads, engineers, and business owners with purchasing authority. |
| Data collection potential | Medium | Official site offers exhibitor search and seminar registration, but public attendance metrics are limited in the supplied text. |
| Apollo targeting potential | High | Strong alignment with agriculture, food, engineering, automation, and supply chain roles. |
| Geographic targeting potential | High | Tokyo and national Japan targeting are straightforward for event-based outreach. |
| Best outreach approach | Very High | Account-based outreach to growers, operators, integrators, and procurement leaders; use technical and ROI messaging. |
| Overall lead quality | High | Strong niche event with clear buyer intent, though public attendee data is limited. |
| Best use case | Attendee list sales, exhibitor prospecting, supplier outreach, and buyer profiling | Well suited for B2B lead generation in agriculture technology and controlled-environment solutions. |
| Limitations / risks | Medium | No official attendance total was confirmed in the supplied source text; current-year attendee list visibility may be limited. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Farming; Food & Beverages; Mechanical or Industrial Engineering; Industrial Automation; Building Materials; Information Technology & Services; Logistics & Supply Chain; Packaging & Containers; Retail; Environmental Services | Focus on core end-users and adjacent technical / commercial buyers |
| Departments | Procurement; Operations; Engineering; Facilities; Supply Chain; Product; IT; R&D; Business Development | Target departments most likely to influence purchase decisions |
| Seniority | Manager; Director; VP; C-level; Owner; Partner | Prioritize decision-makers and budget holders |
| Job titles | Procurement Manager; Strategic Sourcing Manager; Operations Director; Facilities Manager; CTO; Product Manager; Supply Chain Director; R&D Director; Category Manager; Business Development Director | Direct match to buyer and influencer roles for this event |
| Geography | Japan; Tokyo Metropolis; Kanto region; Osaka; Aichi; Fukuoka; national Japan | Aligns with event’s domestic focus and nearby buyer concentration |
| Employee size | 11-50; 51-200; 201-500; 501-1000; 1000+ | Covers small operators through enterprise-scale agribusiness and retail buyers |
| Keywords | greenhouse, plant factory, controlled environment agriculture, CEA, horticulture, vertical farming, hydroponics, irrigation, fertigation, climate control, LED grow light, agritech, traceability, farm automation | Sharpen keyword-based event prospecting and attendee matching |
| Company type | Private; public; family-owned growers; cooperatives; integrators; food brands; retailers; government / public sector where relevant | Broadens coverage across practical buying entities |
| Technologies | ERP; WMS; IoT; sensors; automation; greenhouse controls; energy management; ERP; analytics; traceability platforms | Useful for suppliers of software, controls, and infrastructure technology |
Suggested Apollo Search Logic: (industry:"Farming" OR industry:"Food & Beverages" OR industry:"Industrial Automation" OR industry:"Mechanical or Industrial Engineering") AND (title:"Procurement" OR title:"Operations" OR title:"Facilities" OR title:"Supply Chain" OR title:"CTO" OR title:"Product Manager" OR title:"Category Manager") AND (keyword:"greenhouse" OR keyword:"plant factory" OR keyword:"controlled environment agriculture" OR keyword:"vertical farming" OR keyword:"hydroponics")
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| GPEC Official Website | Primary official event source | Event title, official dates, venue, domestic-only positioning, scope, and organizer contact details | Very High |
| Exhibitor Directory / Search Page | Official event directory page | Availability of current exhibitor information and exhibitor-search functionality | High |
| Seminar Registration Page | Official agenda / registration page | Presence of conference/seminar programming and attendee registration functionality | High |
| 開催概要 / Event Outline | Official event information page | Core event positioning, scope, and venue / schedule context | Very High |
| Downloads / Results Report Links | Official document repository | Availability of prior-year results report and other official materials | High |
| Tokyo Big Sight | Venue website | Venue identity and city-level location verification | High |
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Tell us your work email and our AI instantly builds a buyer list matched to Greenhouse Horticulture & Plant Factory Exhibition / Conference (GPEC) — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
🔒 Get my buyer details Free · ~20 seconds