Graphispag - International Printing Industry & Communication
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About this event
Graphispag 2027 — International Printing Industry & Communication
Dates: 4 - 7 May 2027
Venue: Gran Via
City & Country: Barcelona, Spain
Graphispag 2027 is positioned as a focused meeting point where industrial printing becomes real business opportunity, combining practical technology, industry demand, and commercial impact in one dedicated marketplace.
A key differentiator for Graphispag 2027 is its co-location with Hispack. This co-celebration is designed to expand the event’s reach and international visibility by bringing two industrial ecosystems together: graphic technology and packaging. With free visitor access between both events, attendees can explore end-to-end solutions and identify more cross-sector growth opportunities.
Why this event matters
The event’s positioning centers on a simple value proposition: more technology, more business, and more impact. Graphispag 2027 is structured to connect decision-making professionals with exhibitors offering printing machinery and enabling technologies—supporting innovation across modern printing workflows and industrial applications.
Exhibition scale and footprint
Graphispag 2027 shares the venue infrastructure as a single high-capacity industrial platform. Based on the event’s published co-celebration targets, the event planning highlights:
- Visitors: 10,000
- Exhibitors: 500
- Exhibition space: 100,000 m2
- Exhibition area (Graphispag co-location context): 100,000 m2 described as “exhibition area” for the combined industrial ecosystem
Graphispag 2027 sectors
Graphispag 2027 organizes the exhibition content across industrial printing and communication technology areas. The published sectors include:
- Printing machinery (offset, digital, flexo, large format, screen printing)
- Inks, chemicals, plates and consumables
- Finishing, converting and post-printing
- Printing services, personalisation, signage
- Materials, supports and technical substrates
- Functional printing and additive manufacturing
- Software, automation, workflow and applied AI
- Technical textile printing
Audience profile and decision-making focus
Graphispag 2027 emphasizes a decision-making and qualified audience. The event’s visitor profile highlights professionals who “decide or influence purchase,” including:
- Directors / owners
- Industry, manufacturers and/or distributors
- Graphic services professionals
- Design, advertising and communication services professionals
- Co-location opportunity-driven audience created through the link with Hispack
What makes the co-location especially valuable
By pairing industrial printing with packaging under a shared industrial ecosystem, Graphispag 2027 aims to give exhibitors and visitors a stronger commercial pipeline. The co-celebration is presented as the largest industrial ecosystem in the Iberian Peninsula where graphic technology and packaging connect to create:
- More business opportunities
- Greater international reach
- Stronger sector synergies
- Continuous, free access for visitors between both events
Summary
Graphispag 2027 (4–7 May 2027) at Gran Via, Barcelona, Spain is designed for industry leaders and decision-makers in industrial printing and communication—supported by its co-location with Hispack to broaden visibility and strengthen cross-industry commercial impact across printing, packaging, and enabling technologies.
Data sheet
Graphispag - International Printing Industry & Communication – Event Attendee & Buyer Profile Analysis
Event Date: 4–7 May 2027
Location: Gran Via, Barcelona, Spain
Event Status: Upcoming
Research Date: 1 July 2026
Event Overview
| Event Name | Graphispag - International Printing Industry & Communication |
| Event Date | 4–7 May 2027 |
| Event Status | Upcoming |
| Venue | Fira Barcelona Gran Via |
| City | Barcelona |
| State / Region | Catalonia |
| Country | Spain |
| Organizer | Fira de Barcelona |
| Official Event Website | graphispag.com |
| Event Type | Trade show / industry exhibition |
| Primary Category | Industrial Engineering |
| Secondary Applicable Categories | Packing & Packaging, Business Services, IT & Technology |
| Audience Reach | Global, with strong Iberian and European buyer relevance |
| Estimated Attendance / Expected Footfall | 10,000 visitors (official co-location goal published by organizer) |
| Attendance Data Reliability | Confirmed by organizer as a published 2027 target / goal for the co-located event set |
| Main Purpose of Event | To connect industrial printing technology suppliers with decision-makers, buyers, distributors, and brand owners seeking production, automation, personalization, and packaging-related business opportunities. |
About the Event
Graphispag is a specialized international trade show focused on industrial printing and communication. The official event positioning emphasizes “more technology, more business, more impact,” with a strong emphasis on converting print innovation into commercial opportunities. The 2027 edition is co-located with Hispack, which expands the visitor base, strengthens cross-sector synergies, and increases international visibility across the broader industrial ecosystem.
The event is highly relevant for suppliers targeting print service providers, converters, packaging-linked buyers, brand owners, manufacturers, distributors, and technology decision-makers. Its sectors include printing machinery, inks and consumables, finishing and post-printing, signage, technical substrates, functional printing, additive manufacturing, and software / automation / applied AI. This makes Graphispag a strong event for lead generation, buyer profiling, channel development, and solutions selling into production and procurement environments.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Print service providers | Commercial printers, digital printers, large-format printers, label / packaging printers | Direct purchase decision-maker or technical recommender | Core buyer group for machinery, inks, workflow software, finishing, and automation |
| Converters and finishing specialists | Converters, binders, laminators, finishing houses, post-print specialists | Operations, production, and capital equipment buyer | Strong fit for finishing equipment, substrates, and process optimization vendors |
| Packaging buyers / packaging teams | Packaging converters, brand packaging teams, packaging engineers | Specification and procurement influence | Relevant due to co-location with Hispack and shared industrial demand |
| Manufacturers and industrial brands | Manufacturing companies, industrial product brands, private-label producers | Budget owner, specifier, or internal stakeholder | Interested in printing applications, personalization, traceability, and production efficiency |
| Distributors and resellers | Equipment distributors, consumables distributors, value-added resellers | Channel buyer and partnership gatekeeper | Important for supplier channel expansion and regional market coverage |
| Importers and wholesalers | Industrial importers, wholesale supply firms, trade distributors | Product selection, supplier sourcing, and volume purchasing | Relevant for consumables, substrates, spare parts, and equipment distribution |
| Technology and automation leaders | IT, digital transformation, automation, and production systems teams | System evaluation, integration, and operational improvement | Key audience for software, workflow, AI, MIS/ERP, and automation vendors |
| Operations and plant leadership | Plant managers, production directors, operations managers | Capex and process-improvement influence | Decision-makers for equipment upgrades, productivity, and quality improvement |
| Design, advertising, and communication services | Creative agencies, brand studios, communication firms | Influencer or recommender for print, signage, and personalization projects | Important for wide-format, display, and promotional production suppliers |
| Industry consultants and associations | Printing associations, packaging groups, manufacturing consultants | Influence, education, and network access | Useful for partnership-building, speaking, and market intelligence |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Barcelona | High local attendance from industrial, creative, and print companies in the metropolitan area | High | Barcelona is a major industrial, logistics, and trade fair hub |
| Host region: Catalonia | Strong regional attendance from manufacturers, packaging firms, and print providers | High | Catalonia has dense industrial and export-oriented manufacturing activity |
| Nearby business hubs | Madrid, Valencia, Zaragoza, Bilbao, and Northern Spain industrial corridors | Medium to high | Likely travel radius for buyers seeking equipment, consumables, and partner relationships |
| National reach: Spain | National buyer base across printing, packaging, manufacturing, and distribution | High | The event’s industrial focus makes it relevant beyond Catalonia |
| International reach: Europe and Latin America | International exhibitors, distributors, and buyers from export-oriented markets | Medium to high | Organizer highlights greater international visibility through co-location with Hispack |
| Trade corridor relevance | EU industrial supply chains, Iberian Peninsula, Mediterranean logistics routes | Medium | Useful for suppliers serving multi-country distribution and manufacturing networks |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Global | Primary classification | The event is positioned as an international industrial print meeting point with expanded reach through co-location and export-oriented sectors. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Mondi | Packaging and paper group | Potential buyer of print-adjacent packaging technologies, materials, and automation | mondigroup.com | Procurement Director, Operations Director, Packaging Innovation Manager | Strong Market Fit, Attendance Not Confirmed |
| Amcor | Packaging manufacturer | Relevant for substrates, conversion, print quality, and packaging workflow solutions | amcor.com | Category Manager, Procurement Manager, Plant Manager | Strong Market Fit, Attendance Not Confirmed |
| Smurfit Westrock | Packaging and corrugated solutions | Large-scale packaging buyer with interest in industrial print and finishing technology | smurfitwestrock.com | Procurement Lead, Operations Manager, Technical Director | Strong Market Fit, Attendance Not Confirmed |
| Sonoco | Packaging and consumer products supplier | Potential buyer of labeling, packaging print, and automation solutions | sonoco.com | Procurement Manager, Operations Director, Manufacturing Manager | Strong Market Fit, Attendance Not Confirmed |
| BASF | Chemicals / materials | Buyer for industrial labels, traceability, packaging, and technical print applications | basf.com | Packaging Procurement, Brand Operations, Production Manager | Strong Market Fit, Attendance Not Confirmed |
| Nestlé | Food and beverage multinational | Buyer for packaging print, coding, labeling, and sustainability-driven packaging changes | nestle.com | Packaging Manager, Procurement Director, Supply Chain Director | Strong Market Fit, Attendance Not Confirmed |
| Unilever | Consumer goods manufacturer | Interested in printed packaging, sustainability, and production optimization | unilever.com | Global Procurement, Packaging Development, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| L’Oréal | Cosmetics / personal care | High relevance for premium packaging, branding, personalization, and decoration technologies | loreal.com | Packaging Innovation Manager, Procurement Lead, Brand Operations Manager | Strong Market Fit, Attendance Not Confirmed |
| Carrefour | Retail / grocery | Potential buyer for point-of-sale printing, signage, in-store communication, and packaging sourcing | carrefour.com | Retail Procurement, Marketing Operations, Category Manager | Strong Market Fit, Attendance Not Confirmed |
| Iberia | Airlines / travel services | Buyer for branded print, signage, communications, and operational print materials | iberia.com | Procurement Manager, Brand Operations Director, Facilities Manager | Strong Market Fit, Attendance Not Confirmed |
| Zara / Inditex | Apparel and retail | Interested in packaging, labels, in-store graphics, and brand communication print | inditex.com | Retail Procurement, Visual Merchandising, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| MediaMarkt | Retail / electronics | Relevant for promotional print, retail signage, and store communication sourcing | mediamarkt.com | Marketing Procurement, Category Manager, Retail Operations Manager | Strong Market Fit, Attendance Not Confirmed |
| SEAT | Automotive manufacturer | Potential buyer for industrial labels, packaging, manuals, and operational print supply | seat.com | Procurement, Operations, Plant Director | Strong Market Fit, Attendance Not Confirmed |
| Aldi | Retail / supermarket | Buyer for packaging, shelf communication, and store signage | aldi.com | Procurement Director, Retail Operations, Category Manager | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer / Procurement Director | Procurement | C-level / Director | Owns supplier selection, cost control, and strategic sourcing decisions. |
| 2 | Director of Operations / Plant Manager | Operations | Director / Senior Manager | Decides equipment upgrades and process improvements. |
| 3 | Strategic Sourcing Manager / Category Manager | Procurement | Manager / Senior Manager | Evaluates supplier options, pricing, and contract terms. |
| 4 | Production Director / Production Manager | Production | Director / Manager | Responsible for throughput, quality, and equipment utilization. |
| 5 | Head of Packaging / Packaging Manager | Packaging | Manager / Director | Important for packaging print, materials, and sustainability-led sourcing. |
| 6 | CIO / IT Director / Digital Transformation Director | IT / Digital | C-level / Director | Relevant for workflow, MIS/ERP, automation, and applied AI solutions. |
| 7 | Supply Chain Director / Logistics Manager | Supply Chain | Director / Manager | Influences packaging, distribution, inventory, and supplier continuity. |
| 8 | Technical Director / Engineering Manager | Engineering | Director / Manager | Evaluates machinery specifications and integration requirements. |
| 9 | Business Development Director / Partnerships Director | Commercial | Director | Useful for distributors, resellers, and channel partnerships. |
| 10 | Facilities Director / Workplace Services Manager | Facilities | Director / Manager | Relevant for signage, print services, and corporate communication sourcing. |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Packaging & Containers | Direct overlap with industrial print, packaging finishing, and co-location with Hispack | Packaging procurement and conversion buyers |
| 2 | Printing | Core industry for print equipment, consumables, and services | Print shop owners and production directors |
| 3 | Industrial Automation | Important for workflow, machine control, and productivity enhancement | Operations and automation leaders |
| 4 | Information Technology & Services | Relevant for MIS, ERP, workflow, integration, and data management | CIO, IT director, digital transformation buyers |
| 5 | Machinery | Core capex category for printers, finishers, and production lines | Engineering and plant leadership |
| 6 | Mechanical or Industrial Engineering | Relevant to equipment performance, maintenance, and integration | Technical decision-makers |
| 7 | Wholesale | Channel partners for consumables, equipment, and distributed solutions | Distributors and reseller buyers |
| 8 | Import & Export | Suitable for international sourcing and cross-border trade activity | Importers, trading firms, and channel managers |
| 9 | Consumer Goods | Brand owners rely on print for packaging, labeling, and promotion | Procurement and packaging teams |
| 10 | Retail | Retailers buy signage, POS materials, and packaging-linked communications | Retail procurement and marketing operations |
| 11 | Food & Beverages | Packaging-heavy sector with consistent label and print demand | Packaging, procurement, and operations teams |
| 12 | Cosmetics | Premium print, decoration, and packaging innovation are highly relevant | Brand and packaging decision-makers |
| 13 | Apparel & Fashion | Labeling, packaging, and visual merchandising use cases | Retail and brand operations teams |
| 14 | Design | Influences creative print, signage, and communication production | Creative agencies and brand studios |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | 10,000 | Confirmed organizer target / goal | Official event website co-location goals | Published by the organizer as a 2027 objective |
| Exhibitor count | 500 | Confirmed organizer target / goal | Official event website co-location goals | Joint objective for the co-located ecosystem |
| Exhibition space | 100,000 m² | Confirmed organizer target / goal | Official event website co-location goals | Reflects the combined scale of Graphispag and Hispack |
| Buyer count | Not publicly confirmed | Unavailable | Attendance figure not publicly confirmed by the organizer | Use visitor profile data instead of inventing buyer numbers |
| Speaker count | Not publicly confirmed | Unavailable | No current official count found in provided source text | Verify nearer to event launch if speaker targeting is required |
| Historical attendance profile | Decision-making and qualified audience | Historical / prior-year evidence | 2024 visitor profile on official website | Organizer describes the audience as decision-makers seeking results |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Procurement | Cost control, supplier consolidation, and contract optimization | Target sourcing teams with ROI and TCO messaging | Equipment, consumables, managed services |
| Automation | Need to raise throughput and reduce manual errors | Demonstrate production efficiency and labor savings | Workflow systems, machine automation, robotics |
| Applied AI and workflow software | Need for smarter planning, scheduling, and quality control | Pitch digital transformation and data-driven operations | MIS, ERP, prepress software, analytics |
| Packaging-linked print | Labeling, branding, and shelf-ready materials | Cross-sell into packaging procurement and conversion teams | Packaging print systems, substrates, inks |
| Sustainability | Lower waste, recyclable materials, compliance pressure | Lead with environmental performance and materials innovation | Low-impact inks, recyclable substrates, energy-efficient machines |
| Finishing and post-print | Need for premium output and value-added production | Target production and plant managers with quality gains | Cutting, binding, laminating, embellishment equipment |
| Signage and personalization | Short-run, custom, and promotional print requirements | Engage commercial printers, agencies, and retail buyers | Wide-format printers, finishing, media |
| Technical substrates and inks | Need for application-specific materials and color performance | Position around product quality and compliance | Inks, coatings, plates, specialty media |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event attracts print, packaging, production, and technical buying audiences. |
| Decision-maker availability | High | Official site states the audience includes decision-makers and qualified buyers. |
| Data collection potential | High | Strong trade show format supports lead capture, demos, and on-site networking. |
| Apollo targeting potential | High | Excellent fit for procurement, operations, packaging, IT, and plant leadership filters. |
| Geographic targeting potential | High | Barcelona provides strong Spanish and Southern European targeting opportunities. |
| Best outreach approach | High-touch, solution-led | Use ROI messaging, case studies, and appointment-based outreach before the event. |
| Overall lead quality | Very High | Strong event for B2B attendee list building and buyer profiling. |
| Best use case | Supplier lead generation and channel development | Useful for manufacturers, distributors, software vendors, and service providers selling into print and packaging ecosystems. |
| Limitations / risks | Moderate | Current-year attendee list is not publicly confirmed in the provided source text; buyer names should be treated as prospecting targets unless officially verified. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Printing, Packaging & Containers, Machinery, Industrial Automation, Information Technology & Services, Consumer Goods, Retail, Food & Beverages, Cosmetics, Apparel & Fashion, Wholesale, Import & Export | Capture the most relevant buyer and influencer universe. |
| Departments | Procurement, Operations, Supply Chain, Engineering, IT, Packaging, Marketing Operations, Facilities | Target decision-makers and technical evaluators. |
| Seniority | C-Level, VP, Director, Head, Senior Manager, Manager | Prioritize buyers with budget or influence authority. |
| Job titles | Chief Procurement Officer, Procurement Director, Strategic Sourcing Manager, Plant Manager, Operations Director, Packaging Manager, Supply Chain Director, CIO, IT Director, Technical Director, Category Manager | Create role-based lists for appointment setting and outbound sequencing. |
| Geography | Spain, Portugal, France, Italy, Germany, Benelux, UK, and broader EU manufacturing regions | Match the event’s Iberian base and international buyer mix. |
| Employee size | 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001+ | Covers SME buyers and enterprise procurement organizations. |
| Keywords | printing, packaging, labeling, finishing, substrates, workflow, automation, print production, digital printing, industrial print, personalization | Improve search precision for event-relevant buying teams. |
| Company type | Private companies, enterprise accounts, distributors, manufacturers, brand owners, packaging converters | Focus on active commercial buyers and channel partners. |
| Revenue / funding | Mid-market and enterprise revenue bands; public companies where relevant | Prioritize organizations with capex and sourcing budgets. |
Suggested Apollo search logic: (printing OR packaging OR labeling OR industrial automation OR workflow OR digital printing) AND (procurement OR sourcing OR operations OR packaging OR supply chain OR IT OR facilities) AND geography: Spain, Portugal, France, Italy, Germany. Prioritize senior titles at manager level and above, then expand to technical buyers and category managers for multi-threading.
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Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Graphispag official website | Official organizer source | Event dates, venue location, 2027 positioning, co-location with Hispack, visitor/exhibitor goals, sector coverage, and 2024 visitor profile language | Very High |
| Fira de Barcelona | Organizer / venue ecosystem source | Organizer identity and venue ownership context for Gran Via | High |
| Fira Barcelona Gran Via venue page | Venue source | Venue naming and Barcelona location confirmation | High |
| Official Graphispag 2024 visitor profile text on event website | Historical / prior-year evidence | Decision-making audience profile and buyer influence indicators | High |
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Tell us your work email and our AI instantly builds a buyer list matched to Graphispag - International Printing Industry & Communication — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
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