Good Housekeeping Live with Country Living Christmas Market
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to Good Housekeeping Live with Country Living Christmas Market — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
🔒 Get my buyer details Free · ~20 seconds
About this event
Good Housekeeping Live with Country Living Christmas Market
Good Housekeeping Live with Country Living Christmas Market returns for a four-day celebration that brings together festive conversations, show-stopping shopping, and feel-good inspiration in the heart of London. Join us from 11–14 November 2026 at the Business Design Centre, London, United Kingdom.
Whether you’re coming for celebrity talks, creative workshops, relaxed entertainment, or to discover something special for your home, this event is designed to kick off the Christmas season with a packed, joyful day out. Expect a lively atmosphere where you can eat, relax, shop and be inspired—and take home unique finds that make gift-giving (and self-gifting!) feel extra rewarding.
What to Expect
- A Christmas Market experience at the heart of the show, featuring unique stocking fillers, gorgeous gifts and irresistible treats from hundreds of Country Living’s favourite British artisan makers.
- Celebrity moments and main-stage conversations, with the chance to meet and engage with favourite TV stars, authors and experts.
- Festive cooking demonstrations, taste tests and craft inspiration—ideal for anyone looking to get into the spirit of the season.
- Celebrity book signings and author meet-ups, where you can get a signed book and chat with writers and personalities in person.
- Beauty and lifestyle inspiration, including the opportunity to enjoy a beauty makeover and discover new ideas for home and personal care.
- A show with multiple stages and experiences, including the Good Conversation Main Stage, the Good Housekeeping Kitchen Stage, and the Home & Lifestyle Stage, presented by DFS.
A Four-Day Festive Extravaganza in London
For 2026, the event returns as a bigger, better four-day extravaganza, transforming the Business Design Centre into a vibrant Christmas day out for friends and families. The experience is built around the excitement of shopping local-feeling, celebrating craftsmanship, and enjoying uplifting conversations and demonstrations throughout the day.
From indulgent festive treats to thoughtful handcrafted buys, Good Housekeeping Live with Country Living Christmas Market offers plenty to do—from browsing artisan stalls and sampling flavours to joining in with workshops and getting inspired by experts.
Meet Some of the Featured Talent
Visitors can enjoy the energy of the show and the opportunity to come face-to-face with well-known presenters, authors and experts. Featured names include:
- Trinny Woodall
- Elizabeth Day
- Liz Earle
- Greg Wise
- Mel Giedroyc
- Xand van Tulleken
- Philippa Perry
- Saska Graville
- Sophie Raworth
- Jane Bruton
Showcasing British Artisan Makers
The Christmas Market is designed to help visitors discover distinctive gifts and treats from makers known for quality, creativity and craft. Expect a wide variety of products, from artisanal food and treats to jewellery and lifestyle finds.
Examples of makers announced for 2026 include:
- Jewellery Cave
- every&one
- Cornish Cheese Co
- Formation Co. Jewellery
- Quimey Oils
- Rye Chocolates
Visitor Experience Highlights
The event is created for a memorable day out, with a friendly atmosphere and plenty of activities packed into a single venue. Visitors can enjoy conversations, shopping and sampling—alongside the fun of meeting stars and discovering new favourites.
Good Housekeeping Live with Country Living Christmas Market is presented as a great way to begin the festive season—full of festive flavour, handcrafted products and uplifting entertainment.
Data sheet
Good Housekeeping Live with Country Living Christmas Market – Event Attendee & Buyer Profile Analysis
Event date: 11–14 November 2026
Location: Business Design Centre, London, United Kingdom
Event status: Upcoming
Research date: 1 July 2026
Event Overview
| Event Name | Good Housekeeping Live with Country Living Christmas Market |
| Event Date | 11–14 November 2026 |
| Event Status | Upcoming |
| Venue | Business Design Centre |
| City | London |
| State / Region | Greater London |
| Country | United Kingdom |
| Organizer | Country Living / Good Housekeeping Live (official event brand pages) |
| Official Event Website | countrylivingfair.com |
| Event Type | Consumer lifestyle fair, festive market, live talks, shopping and demonstration event |
| Primary Category | Home & Office |
| Secondary Applicable Categories | Apparel & Clothing; Fashion & Beauty; Food & Beverages; Hospitality; Arts & Crafts; Travel & Tourism |
| Audience Reach | National, with strong Greater London and South East draw; selective international visitor potential |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Low for attendance count; high for dates, venue, and event format based on official event website |
| Main Purpose of Event | To drive festive shopping, brand engagement, live content consumption, artisan maker discovery, and consumer purchase activity around Christmas gifting and home lifestyle products |
About the Event
Good Housekeeping Live with Country Living Christmas Market is a four-day festive consumer event in London that combines live talks, cooking demonstrations, craft workshops, beauty experiences, and a large Christmas shopping market. The official website positions it as an all-new seasonal event where visitors can meet well-known speakers and shop from hundreds of artisan makers, with a strong emphasis on gifts, home products, food, and lifestyle content.
From a business perspective, the event is relevant to brands and suppliers seeking direct consumer engagement, seasonal product sales, partnerships, sponsorship exposure, and artisan retail discovery. It is especially valuable for companies serving the home, gift, beauty, food, and lifestyle sectors, and for businesses that benefit from high-intent festive shoppers, editorial brand association, and live demonstration environments.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Consumer shoppers | Households, families, gift buyers, lifestyle enthusiasts | Final purchase decision-makers | Primary revenue audience for direct sales of gifts, homewares, food, beauty, and seasonal products |
| Retail buyers and merchandisers | Independent retailers, department stores, gift shops, lifestyle stores | Range selection, seasonal buying, supplier discovery | Relevant for artisan makers, premium gift suppliers, and food/beauty brands seeking retail listings |
| Wholesalers and distributors | Gift wholesalers, homeware distributors, food distributors | Sourcing, line selection, channel expansion | Useful for makers looking to scale beyond direct-to-consumer selling |
| Importers and brand owners | Lifestyle importers, private-label brands, gift brand owners | New product scouting, supplier engagement | Strong fit for product development and sourcing conversations |
| Artisan makers and small businesses | Independent crafters, makers, studios, SMEs | Exhibitor-side selling and peer networking | Relevant for packaging, payments, logistics, e-commerce, and wholesale support providers |
| Media, authors, presenters, and content-led attendees | Lifestyle media, publishers, TV talent, expert speakers | Brand amplification, audience influence | Supports sponsorship value, PR reach, and brand credibility |
| Partnership and sponsorship teams | Consumer brands, media companies, publishers | Marketing partnership evaluation, activation planning | Relevant for media, experiential, and promotional suppliers |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: London | High local attendance from London consumers and small businesses | High | Business Design Centre is centrally located and accessible for day visitors and trade visitors |
| Greater London / South East England | Strong regional draw for shoppers, retailers, and makers | High | Likely one of the largest attendee pools due to proximity and commuter access |
| Other UK regions | National consumer and retail visitors traveling for a special event day out | Medium | The brand profile supports nationwide interest, particularly among loyal magazine audiences |
| Ireland and nearby European markets | Selective international visitors, suppliers, or content-led travelers | Low to Medium | Possible but not explicitly confirmed by organizer data |
| International artisan and lifestyle ecosystem | Some international exhibitor or visitor interest may exist | Low | No official international attendance figures publicly confirmed |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary classification | The event is London-based but marketed through nationally recognized lifestyle brands, giving it broad UK consumer appeal. |
| Regional | Strong secondary reach | Greater London and South East audiences are most likely to attend due to travel convenience and dense consumer population. |
| Global | Limited secondary reach | The event may attract some overseas visitors and brands, but no official global reach metrics are publicly confirmed. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Country Living / Good Housekeeping | Organizer / media brand | Sets the audience profile, sponsorship environment, and brand partnership ecosystem | countrylivingfair.com | Partnership Director, Commercial Director, Event Director, Sponsorship Manager | Confirmed Current-Year Participant |
| Business Design Centre | Venue / event operator | Core host venue; useful for venue services, AV, catering, logistics, and experiential suppliers | businessdesigncentre.co.uk | Venue Operations Director, Event Operations Manager, Commercial Director, Facilities Manager | Confirmed Government / Procurement Organization |
| DFS | Sponsor / home furnishings brand | Home and furniture relevance to the audience; useful for high-intent home shoppers | dfs.co.uk | Marketing Director, Partnerships Manager, Category Manager, Merchandising Director | Confirmed Sponsor / Exhibitor |
| Good Housekeeping Institute | Content / editorial authority | Drives product discovery, trust, and demo-based buying behavior | goodhousekeeping.com/uk | Editorial Director, Brand Partnerships Lead, Marketing Director, Content Director | Confirmed Speaker Organization |
| Trinny London | Beauty brand / potential consumer buyer ecosystem | Beauty and gifting audience match; strong cross-sell potential for packaging, retail, and events | trinnylondon.com | Commercial Director, Retail Director, Partnerships Director, E-commerce Director | Confirmed Speaker Organization |
| Liz Earle Beauty Co. | Beauty / consumer brand | Aligns with skincare, gifting, wellness, and premium consumer product discovery | lizearle.com | Brand Manager, Trade Marketing Manager, Commercial Director, Buyer | Confirmed Speaker Organization |
| Cornish Cheese Co | Food artisan / maker | Illustrates the artisan food buyer and exhibitor mix at the Christmas Market | cornishcheeseco.com | Wholesale Manager, Sales Director, Trade Marketing Manager, Founder | Prior-Year Participation Evidence |
| Jewellery Cave | Craft / gift maker | Relevant to the handmade gifting and artisan seller profile | jewellerycave.com | Owner, Founder, Wholesale Manager, E-commerce Manager | Prior-Year Participation Evidence |
| Rye Chocolates | Specialty food maker | Fits the gifting, seasonal treats, and premium food sampling audience | ryechocolates.co.uk | Sales Manager, Wholesale Manager, Brand Manager, Founder | Prior-Year Participation Evidence |
| every&one | Lifestyle / consumer goods maker | Likely aligns with giftable lifestyle products and home purchase behavior | everyandone.com | Founder, Commercial Manager, Retail Buyer, Partnerships Manager | Prior-Year Participation Evidence |
| Quimey Oils | Food / specialty oils maker | Relevant to gourmet food shoppers, gifting, and specialty retail distribution | quimeyoils.com | Founder, Sales Director, Wholesale Manager, Operations Manager | Prior-Year Participation Evidence |
| Formation Co. Jewellery | Jewelry / artisan retail | Matches the handmade gifting and premium accessories audience | formationcojewellery.com | Founder, Creative Director, Wholesale Manager, E-commerce Director | Prior-Year Participation Evidence |
| Britain’s artisan maker community | Small businesses / makers | The website states the market features hundreds of Country Living’s favorite British artisan makers | countrylivingfair.com | Founder, Owner, Wholesale Manager, Sales Director | Confirmed Current-Year Participant |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Partnership Director / Sponsorship Manager | Commercial / Marketing | Director / Manager | Controls brand integrations, sponsorship purchases, and event activation budgets |
| 2 | Commercial Director / Retail Director | Sales / Commercial | Director | Evaluates growth channels, retail partnerships, and consumer monetization opportunities |
| 3 | Buyer / Category Manager / Merchandiser | Buying / Merchandising | Manager / Senior Manager | Sources gift, home, beauty, and food ranges for retail channels |
| 4 | Wholesale Manager / Sales Director | Wholesale / Sales | Manager / Director | Seeks new channels and seasonal distribution partners |
| 5 | Founder / Owner / Managing Director | Executive | Owner / C-level | Common decision-maker in artisan and SME exhibiting businesses |
| 6 | Marketing Director / Brand Manager | Marketing | Director / Manager | Drives consumer awareness, launch activity, and event ROI |
| 7 | E-commerce Director / Digital Trading Manager | E-commerce / Digital | Director / Manager | Optimizes online conversion from event-driven product interest |
| 8 | Event Director / Exhibition Manager | Events | Director / Manager | Relevant for experiential vendors, stand builders, and venue suppliers |
| 9 | Operations Director / Facilities Manager | Operations / Facilities | Director / Manager | Supports event delivery, logistics, safety, and venue operations |
| 10 | Procurement Manager / Strategic Sourcing Manager | Procurement / Supply Chain | Manager / Senior Manager | Targets suppliers for packaging, logistics, displays, services, and production |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Retail | Direct retail, gifting, and category buying are central to the event | Retail buyers, merchandisers, category managers |
| 2 | Consumer Goods | Gift, home, and lifestyle products are core exhibitor categories | Brand partnerships, wholesale, product launches |
| 3 | Food & Beverages | Sampling, artisan food, and festive treats are prominent | Specialty food buyers and distributors |
| 4 | Apparel & Fashion | Lifestyle and gift-related fashion/accessories are relevant | Accessory buyers, gifting buyers, boutique owners |
| 5 | Cosmetics | Beauty makeovers and beauty-brand association are central themes | Beauty brand marketing and retail buyers |
| 6 | Hospitality | Experience-led event with food, beverage, and live engagement elements | Catering, guest experience, venue services |
| 7 | Events Services | The event relies on sponsorship, staging, AV, and production support | Event production and supplier partnerships |
| 8 | Marketing & Advertising | Brand activation and audience-building opportunities are significant | Media buying, sponsorship, partnership marketing |
| 9 | Wholesale | Artisan makers may seek wholesale channels beyond direct sales | Distributors, stockists, trade buyers |
| 10 | Printing | Catalogs, signage, packaging, and branded collateral remain relevant | Event collateral, packaging, premium print |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Confirmed unavailable | Official website does not publish a verified attendance figure | Use with caution in outreach materials |
| Exhibitor count | Hundreds of artisan makers | Confirmed descriptive claim | Official event website | Not a precise exhibitor count, but indicates substantial maker participation |
| Buyer count | Not publicly confirmed | Unavailable | No official buyer list or count published | Consumer event; buyer count is not typically disclosed |
| Speaker count | 10 named personalities listed on official page | Confirmed current-year listing | Official event website speaker section | Additional speakers may be announced later |
| Sponsor count | Not publicly confirmed | Unavailable | Sponsors and partners listed, but no count published | Partnership opportunities are referenced on the site |
| Historical attendance | Historical prior-year evidence only | Not a verified count | Official site testimonials and prior-year branding references | No organizer-published attendance figure available in provided source text |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Festive retail sourcing | Unique seasonal gifts and high-conversion products | Direct product discovery and order capture during peak gifting season | Gift products, homewares, specialty goods, premium packaging |
| Brand partnerships | Trusted editorial association and audience reach | Sponsorship, content integration, and on-site activation | Media partnerships, experiential marketing, event sponsorship |
| Artisan commerce | Market access for small makers and SMEs | Wholesale introductions, retail buyer meetings, and DTC scaling | Wholesale support, e-commerce, POS, logistics |
| Food and tasting | Sampling, premium treats, and gourmet discovery | Live tasting demonstrations and impulse purchases | Artisan food brands, deli products, beverage suppliers |
| Beauty and self-care | Premium personal care, gifting, and makeover experiences | Demonstrations, sampling, and product trials | Beauty brands, skincare, cosmetics, wellness products |
| Content-led attendance | Celebrity and expert access with shopping | High dwell time and event-day engagement with brands | Publishing, media, speaker management, live production |
| Home and lifestyle | Decorative, practical, and giftable household items | Cross-selling to home enthusiasts and design-conscious consumers | Home décor, furnishings, kitchenware, storage solutions |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | High | Strong fit for retail, gifting, artisan goods, food, beauty, and lifestyle audiences. |
| Decision-maker availability | Medium | Many attendees are consumers; some retailer, wholesaler, sponsor, and maker decision-makers are likely present. |
| Data collection potential | Medium | Exhibitor and speaker information is available, but public attendee lists are not confirmed. |
| Apollo targeting potential | High | Useful for targeting retail, consumer goods, beauty, food, events, and wholesale roles. |
| Geographic targeting potential | High | Excellent London and UK-wide targeting opportunity, with some niche international reach. |
| Best outreach approach | Warm consumer-style creative plus retail and trade segmentation | Use seasonal messaging, brand association, and specific product-category hooks. |
| Overall lead quality | High | Strong for consumer lifestyle lead generation, retail prospecting, and sponsorship/partnership sales. |
| Best use case | Lead list building and sponsor/merchant targeting | Particularly useful for brands selling into home, food, beauty, gifting, and event marketing sectors. |
| Limitations / risks | No public current-year attendee list or verified attendance count | Prospecting must rely on official exhibitor, speaker, and brand evidence plus market-fit targeting. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Retail; Consumer Goods; Food & Beverages; Cosmetics; Hospitality; Events Services; Marketing & Advertising; Wholesale; Apparel & Fashion; Printing | Capture the most commercially relevant buyer and partner segments for the event |
| Departments | Buying; Merchandising; Procurement; Sales; Marketing; Partnerships; Events; Operations; E-commerce; Commercial | Focus outreach on people with budget, sourcing, or partnership authority |
| Seniority | Owner; Founder; C-level; VP; Director; Head; Senior Manager; Manager | Prioritize decision-makers and senior influencers for trade and partnership opportunities |
| Job titles | Buyer, Category Manager, Merchandising Director, Wholesale Manager, Commercial Director, Brand Manager, Partnerships Director, Procurement Manager, Founder, Retail Director | Align outreach with retailer, distributor, and sponsor buying roles |
| Geography | United Kingdom; Greater London; South East England | Target core attendee and exhibitor proximity markets first |
| Employee size | 1–10; 11–50; 51–200; 201–500; 501–1,000 | Covers independent makers, mid-market retailers, and consumer brands |
| Keywords | gift, home, artisan, retail, wholesale, seasonal, Christmas, lifestyle, beauty, kitchen, food, market, brand partnerships | Sharpens search relevance for event-aligned commercial accounts |
| Technologies | E-commerce platforms, CRM, POS, marketing automation, inventory tools, Shopify, WooCommerce, event ticketing tools | Useful for technology and commerce-enablement vendors |
| Company type | Retailers, wholesalers, brands, artisan makers, sponsors, media brands, event operators | Focuses on organizations most likely to buy, exhibit, sponsor, or partner |
| Revenue range | Optional: all relevant ranges, with emphasis on small-to-mid market consumer businesses | Supports nuanced targeting across SMEs and larger brand partners |
Suggested Apollo Search Logic: (retail OR wholesale OR consumer goods OR food & beverages OR cosmetics OR events services) AND (buyer OR category manager OR merchandising director OR wholesale manager OR partnerships director OR commercial director OR founder) AND (gift OR home OR seasonal OR Christmas OR artisan OR lifestyle)
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Official event website: countrylivingfair.com | Official organizer / event source | Event title, dates, venue, city, event format, speakers, makers, and event positioning | High |
| Official website content provided by user from countrylivingfair.com | Primary source text | Confirmed 11–14 November 2026, Business Design Centre, London, and event description | High |
| Business Design Centre | Venue reference | Venue naming consistency for London location | Medium to High |
| Speaker and maker names on official event page | Official event directory / page content | Confirmed current-year speaker organizations and named maker examples | High |
| Official testimonials and site copy | Event marketing copy | Audience sentiment, shopping behavior, and event value proposition | Medium |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to Good Housekeeping Live with Country Living Christmas Market — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
🔒 Get my buyer details Free · ~20 seconds