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About this event
Golf & WellnessReisen / GOLFTAGE STUTTGART 2027 (The new Golf Experience of the year)
GOLFTAGE STUTTGART 2027 invites golf enthusiasts to experience the sport in a new way with a four-day program centered on equipment, lifestyle, travel inspiration, and interactive fair experiences. The event is positioned as the early-season highlight for golf in Baden-Württemberg, bringing together brands, destinations, and golf-related offers at the start of the golfing calendar.
Dates
21 – 24 January 2027
Location
Hosted at Messe Stuttgart in Stuttgart, Germany.
What attendees can expect
Over the course of four days, visitors can explore the latest golf products and trends, test equipment live, and take part in interactive event areas. Beyond product discovery, the fair is designed to create inspiration for golf destinations and experiences—covering topics such as travel, gastronomy, and lifestyle.
The show’s overall experience combines a trade-fair atmosphere with a visitor-focused “golf lifestyle” theme, aiming to make discovery practical (through live testing and hands-on impressions) while also encouraging visitors to plan and dream about future golf trips and leisure experiences.
Golf themes and exhibitor focus
The event organizes its content into clear golf themes, reflecting the breadth of what visitors can explore, including:
- Golf Equipment
- Golf Fashion
- Golf Trade
- Golf Destinations
- Golf Tour Operator
- Golf Clubs
- Golf Association
- Golf Training
- Golf Lifestyle
- Golf Media
- Golf Gourmet
- Golf Health
Supporting programme
Visitors can also look forward to an exciting supporting programme with interactive areas designed to encourage exploration and on-site experiences across the different golf topics.
Visitor and exhibitor snapshot (from event page context)
The event page provides an overview of the show scale within the broader CMT environment, including a large overall visitor figure and a strong exhibitor presence. For exhibitors, the fair positions itself as matching their offering with an enthusiastic and purchasing-oriented audience.
- Exhibitors: 90
- Lectures: 50
- Q² Exhibit Area: 7,880
- Visitors (total CMT): 267,980
Why this event fits “Golf & WellnessReisen” interests
For a “Golf & WellnessReisen” concept, this fair’s structure is particularly relevant because it combines golf travel inspiration (destinations and tour operators) with the lifestyle angle (fashion, gourmet, media, health, and leisure). The emphasis on interactive discovery—plus live equipment testing—helps visitors transition from inspiration to intent, making the event a strong place to meet travel- and experience-focused audiences who are actively looking for new golfing opportunities.
Quick summary
- Event: GOLFTAGE STUTTGART 2027
- Dates: 21 – 24 January 2027
- Venue: Messe Stuttgart
- City/Country: Stuttgart, Germany
- Core promise: Four days of golf experience, product discovery, live testing, and interactive inspiration
Data sheet
Event Overview
| Event Name | Golf & WellnessReisen / GOLFTAGE STUTTGART 2027 |
| Event Date | 21–24 January 2027 |
| Event Status | Upcoming |
| Venue | Messe Stuttgart |
| City | Stuttgart |
| State / Region | Baden-Württemberg |
| Country | Germany |
| Organizer | planetfair GmbH |
| Official Event Website | messe-stuttgart.de/golf/en/ |
| Event Type | Consumer-facing trade fair / themed exhibition within the CMT platform, with B2B exhibitor and partnership opportunities |
| Primary Category | Travel & Tourism |
| Secondary Applicable Categories | Wellness, Health & Fitness; Sports; Hospitality; Retail |
| Audience Reach | Primarily national with strong regional DACH appeal; international supplier and destination interest likely |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer for the golf sub-event. Official website shows 267,980 total CMT visitors, 90 exhibitors, 50 lectures, and 7,880 m² exhibit area for the broader platform context. |
| Attendance Data Reliability | Medium. The organizer confirms platform-level figures, but golf-specific footfall is not separately disclosed. |
| Main Purpose of Event | To showcase golf equipment, golf travel, golf lifestyle, clubs, associations, training, health, gourmet, and related destination offers; to generate sales, bookings, partnerships, and brand engagement. |
About the Event
Golf & WellnessReisen is presented as the golf-themed experience at Messe Stuttgart and is positioned as the annual start of the golf season in Baden-Württemberg. The official event messaging emphasizes live product testing, interactive activities, travel inspiration, and a golf lifestyle experience that combines equipment, fashion, destinations, clubs, training, media, gourmet, and health-related offers.
For exhibitors and suppliers, the event is relevant because it brings together golfers, destination marketers, golf clubs, tourism providers, training partners, and lifestyle brands in a buying-oriented environment. It is especially useful for B2C lead capture, travel and hospitality partnerships, golf retail promotion, and audience development across the golf and wellness ecosystem.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Golf consumers / enthusiasts | Golfers, club members, hobbyists | Direct purchasers of equipment, apparel, and travel | Core audience for retail, test-and-buy, and booking conversion |
| Golf clubs and club operators | Private clubs, public courses, golf academies | Facility and services buyers; partnership decision-makers | Relevant for turf, maintenance, training, membership, and club services |
| Golf travel and tour operators | Specialized golf travel agencies, tour operators, destination marketers | Package buyers, booking partners, channel collaborators | Strong fit for hotels, resorts, airlines, DMOs, and travel suppliers |
| Retail buyers and merchandisers | Sporting goods retailers, golf pro shops, e-commerce sellers | Category managers and procurement leads | Good for wholesale, distribution, and branded product sourcing |
| Golf associations and federations | Regional/national golf bodies, membership organizations | Influence, partnership, sponsorship, and programming | Useful for education, events, sponsorship, and community outreach |
| Wellness and lifestyle buyers | Spas, wellness resorts, leisure operators | Partnership and booking decision-makers | Relevant because the show blends golf, travel, lifestyle, and health themes |
| Media and content creators | Golf magazines, travel media, lifestyle media | Influence audience reach and promotion | Supports brand visibility and lead generation amplification |
| Small businesses and startups | New golf brands, accessories, travel-tech providers | Owner-founders and commercial leads | Good for discovery, partnerships, and early-stage sales |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Stuttgart host city | Very high | High | Convenient access via Messe Stuttgart, airport, rail, and A8 corridor |
| Baden-Württemberg | High | High | Primary regional catchment for golfers, clubs, retailers, and travel providers |
| Southwest Germany | High | Medium-High | Includes major leisure and business hubs within practical travel distance |
| Germany national market | Moderate to high | Medium | The event’s topic mix can attract destination, product, and club buyers nationwide |
| Austria / Switzerland | Moderate | Medium | DACH proximity supports cross-border tourism and supplier interest |
| Other European destinations | Selective | Low-Medium | Most relevant for golf resorts, tourism boards, and international travel packages |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Primary Reach | National | The event is anchored in Stuttgart but appeals to German golf, travel, and lifestyle buyers across the country. |
| Secondary Reach | Regional and DACH-cross-border | Strong pull from Baden-Württemberg and nearby Austria/Switzerland for destination and retail sourcing. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Deutscher Golf Verband e.V. | Association / governing body | National golf ecosystem influence and member engagement | dgv.de | Secretary General, Events Director, Partnerships Manager | Strong Market Fit, Attendance Not Confirmed |
| PGA of Germany | Professional association | Training, standards, coaching, and supplier partnerships | pga.de | Managing Director, Education Lead, Commercial Partnerships | Strong Market Fit, Attendance Not Confirmed |
| Golf House GmbH | Retailer / e-commerce | Golf equipment and apparel category buyer | golfhouse.de | Category Manager, Purchasing Manager, E-commerce Director | Strong Market Fit, Attendance Not Confirmed |
| All4Golf | Retailer / e-commerce | Golf product sourcing and consumer sales | all4golf.de | Merchandising Manager, Buyer, Founder/GM | Strong Market Fit, Attendance Not Confirmed |
| Müller Touristik | Tour operator / travel seller | Golf travel packages and destination promotions | mueller-touristik.de | Product Manager, Sales Director, Partnerships Manager | Strong Market Fit, Attendance Not Confirmed |
| DERTOUR Group | Travel group / tour operator | Potential golf and leisure travel package buyer | dertour-group.com | Product Director, Category Manager, B2B Partnerships | Strong Market Fit, Attendance Not Confirmed |
| TUI Group | Travel group | Destination and leisure packaging relevance | tui-group.com | Partnerships Director, Product Manager, Commercial Lead | Strong Market Fit, Attendance Not Confirmed |
| Steigenberger Hotels & Resorts | Hospitality / resort operator | Golf-and-wellness package alignment | steigenberger.com | Director of Sales, Revenue Manager, Partnerships | Strong Market Fit, Attendance Not Confirmed |
| Falkensteiner Hotels & Residences | Hospitality / wellness resort operator | Leisure, wellness, and destination marketing fit | falkensteiner.com | Commercial Director, Sales Manager, Marketing Director | Strong Market Fit, Attendance Not Confirmed |
| Meliá Hotels International | Hospitality / resort operator | Potential golf resort and destination partner | melia.com | Director of Partnerships, Regional Sales Director | Strong Market Fit, Attendance Not Confirmed |
| Hanse Golf | Golf retail / media brand | Golf consumer audience and product promotion | hansegolf.de | Editor, Commercial Lead, Buying Manager | Strong Market Fit, Attendance Not Confirmed |
| Golfpark Stuttgart-Solitude | Golf club / venue operator | Local club relevance and membership acquisition | golfclub-solitude.de | Club Manager, Operations Director, Membership Manager | Strong Market Fit, Attendance Not Confirmed |
| Golfclub Bad Liebenzell | Golf club / venue operator | Regional course and membership buyer profile | golfclub-bad-liebenzell.de | General Manager, Head Pro, Operations Manager | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Director of Partnerships | Commercial / Business Development | Director | Controls sponsorship, cross-promotion, and destination or brand alliances |
| 2 | Category Manager | Merchandising / Procurement | Manager | Decides what equipment, apparel, and travel products to source |
| 3 | Purchasing Manager | Procurement | Manager | Relevant for retail, club, and hospitality purchasing decisions |
| 4 | Director of Sales | Sales / Commercial | Director | Often responsible for trade show, club, or travel package monetization |
| 5 | Operations Director | Operations | Director | Important for venue, club, and service-provider efficiency |
| 6 | Membership Manager | Club Management | Manager | Drives retention, acquisition, and customer engagement |
| 7 | Product Manager | Travel / Retail / Consumer | Manager | Shapes packaged offers, retail assortments, and market positioning |
| 8 | Marketing Director | Marketing | Director | Important for lead generation, brand promotion, and destination marketing |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Leisure, Travel & Tourism | Core thematic fit for golf travel, destinations, and packages | Destination marketing, travel sales, and tour-operator partnerships |
| 2 | Sports | Golf equipment, clubs, and sports community relevance | Retail sourcing, club partnerships, and sponsorship |
| 3 | Hospitality | Resorts, hotels, and wellness stays are central to golf travel | Hotel sales, package deals, and venue partnerships |
| 4 | Retail | Merchandising and consumer product buying are highly relevant | Golf apparel, accessories, and equipment sales |
| 5 | Apparel & Fashion | Golf fashion is specifically highlighted by the event | Brand partnerships, wholesale, and retail distribution |
| 6 | Food & Beverages | Gourmet and lifestyle themes are part of the fair’s positioning | Sampling, F&B partnerships, and hospitality bundles |
| 7 | Marketing & Advertising | Exhibitors need promotion, media, and audience reach | Event marketing, sponsorship, and content collaboration |
| 8 | Management Consulting | Strategy support for tourism, retail, and club operations | Advisory, growth planning, and commercial optimization |
| 9 | Events Services | Event production and activation opportunities are strong | Stand build, event activation, and experiential marketing |
| 10 | Import & Export | Golf equipment and branded goods often move through trade channels | Distribution, wholesale, and supplier acquisition |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Confirmed unavailable | Organizer website does not separate golf-subshow attendance | Use platform metrics cautiously for lead planning |
| Platform visitor figure | 267,980 | Confirmed | Official website content | Total CMT context, not golf-specific only |
| Exhibitor count | 90 | Confirmed | Official website content | Likely platform/show count as presented on site |
| Lecture count | 50 | Confirmed | Official website content | Supports content-led engagement and educational traffic |
| Exhibit area | 7,880 m² | Confirmed | Official website content | Useful for scale assessment and exhibit planning |
| Historical attendance for golf sub-event | Not publicly disclosed | Unavailable | Official website | Attendance figure not publicly confirmed by the organizer. |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Golf equipment | Need to compare clubs, accessories, and performance gear | Live demos, product trials, and direct retail conversion | Equipment brands, distributors, and retailers |
| Golf travel | Search for destinations, packages, and resort options | Lead capture for bookings and future trips | Tour operators, hotels, DMOs, airlines |
| Wellness and lifestyle | Combine leisure, health, and relaxation offerings | Cross-sell packages and premium experiences | Resorts, spas, wellness brands |
| Golf clubs and memberships | Membership acquisition and club comparison | Information booths, consultations, and sign-ups | Golf clubs, associations, training providers |
| Training and instruction | Need skill development and coaching access | Booking lessons, academy introductions, coaching partnerships | Golf academies, pros, software and coaching tools |
| Media and education | Need content, editorial, and audience awareness | Sponsored content, interviews, and show coverage | Media outlets, publishers, content agencies |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | High | The event clearly attracts buyers for golf, travel, retail, hospitality, and club services. |
| Decision-maker availability | Medium | Strong on commercial and category roles, but fewer formal procurement personas than pure B2B expos. |
| Data collection potential | Medium | Useful for lead generation, though attendee-list visibility may be limited. |
| Apollo targeting potential | High | Strong fit for travel, hospitality, retail, sports, and association targeting. |
| Geographic targeting potential | High | Clear regional anchor in Stuttgart with national German reach. |
| Best outreach approach | High-touch email + LinkedIn + pre-show booking | Use destination, product, and partnership messaging rather than generic event promotion. |
| Overall lead quality | High | Strong fit for consumer and partnership lead generation in golf-adjacent categories. |
| Best use case | B2C/B2B hybrid prospecting | Best for attendee list sales, exhibitor targeting, and partner acquisition. |
| Limitations / risks | Limited public buyer-list transparency | Golf-specific attendance is not publicly separated from the broader CMT platform. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Leisure, Travel & Tourism; Hospitality; Sports; Retail; Apparel & Fashion; Food & Beverages; Marketing & Advertising; Events Services; Management Consulting; Import & Export | Focus on organizations most likely to buy, sponsor, or partner around golf, wellness, and travel. |
| Departments | Procurement; Sales; Business Development; Partnerships; Marketing; Merchandising; Operations; Product | Capture commercial decision-makers and category owners. |
| Seniority | Manager; Director; VP; C-level; Owner | Prioritize budget holders and partnership approvers. |
| Job titles | Procurement Manager, Category Manager, Purchasing Manager, Director of Partnerships, Sales Director, Marketing Director, Commercial Director, Product Manager, Membership Manager, Operations Director | Match the most likely commercial buyer personas for the event. |
| Geography | Germany; Baden-Württemberg; Stuttgart; DACH | Align outreach with host-region concentration and nearby source markets. |
| Employee size | 1-10, 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000 | Covers both small golf brands and larger travel/hospitality buyers. |
| Keywords | golf, golf travel, golf resort, wellness, destination, leisure, sport retail, club, membership, tournament, pro shop | Narrow searches to companies with direct thematic overlap. |
| Company type | Private company, association, hospitality group, retailer, tour operator, club operator | Focus on organizations most likely to exhibit, sponsor, or buy services. |
Suggested Apollo Search Logic: (Leisure, Travel & Tourism OR Hospitality OR Sports OR Retail OR Apparel & Fashion) AND (golf OR golf travel OR resort OR wellness OR club OR pro shop OR membership) AND (Director OR VP OR Manager OR Owner OR Head of). Use additional filters for Germany, Baden-Württemberg, and DACH where the campaign needs regional precision.
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Official Golf page – Messe Stuttgart / GOLFTAGE STUTTGART | Official event website | Event name, dates, venue context, theme, organizer branding, platform metrics, and official messaging | High |
| Messe Stuttgart home page | Organizer / venue website | Venue identity, Stuttgart location, and broader event positioning | High |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to Golf & WellnessReisen — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.