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About this event
GEO Business: The Geospatial Event
GEO Business is the UK’s largest geospatial event, bringing together the geospatial community to explore how location data and geospatial technology are being used to drive smarter decision-making across industries. The event combines a conference-style programme with an exhibition experience, allowing attendees to engage directly with technology providers, learn from real-world use cases, and see solutions demonstrated in practice.
Event basics
- Event name: GEO Business
- Date: 23–24 June 2027
- Venue: Excel London
- City/Country: London, United Kingdom
- Format: In-person at Excel London (with a GEO Virtual option referenced on the event site)
Why attend GEO Business
GEO Business is positioned as a platform where geospatial innovation meets real-world impact. Attendees can expect practical learning opportunities, live demonstrations, and direct conversations with organisations across the full geospatial ecosystem. The show highlights how geospatial data is applied to improve planning, operations, and innovation—covering both technical advancements and the outcomes they enable in day-to-day decision-making.
Show highlights
- Real-world case studies: Hear how organisations use geospatial technology to improve planning, operations, and innovation.
- Extensive exhibitor presence: View the latest geospatial technology with 100+ exhibitors showcasing cutting-edge solutions.
- Practical insights: Gain ideas and actionable learnings that attendees can apply in their own work.
- Networking across the ecosystem: Connect with professionals throughout the geospatial sector to collaborate and share ideas.
- Live demos and expert interaction: Speak with the teams behind the technology and see products in action through hands-on demos.
Who attends (geospatial community audience)
GEO Business brings together professionals and organisations involved in the capture, analysis, and use of geospatial data. The event is designed as a networking and learning hub across the geospatial ecosystem, where attendees can meet solution providers, learn from session content, and explore new tools and approaches through the exhibition floor.
With content and discussions spanning infrastructure, environment, government, utilities, and beyond, the attendee audience typically includes practitioners and decision-makers who work with geospatial workflows in real projects—such as planning and operations teams, data and mapping professionals, and technology buyers evaluating new capabilities.
Audience scale (as published on the official event site)
- Attendees: 6,100+
- Exhibitors: 100+
- Sessions: 160+
- Speakers: 260+
Learning programme and engagement
GEO Business includes a multi-session programme with content delivered over two days. The event references 150+ CPD-accredited sessions and highlights a format that covers both practical case studies and broader panels. The programme is designed to help attendees connect what they see on the exhibition floor with learning that supports how they can apply geospatial data in their organisations.
Programme value themes
- Infrastructure and environment: Learn how location intelligence supports improved outcomes in critical domains.
- Government and utilities: Explore how geospatial tools can enable planning, operational efficiency, and service delivery.
- Cross-industry decision-making: Understand how geospatial innovation translates into real-world impact.
Exhibition experience
GEO Business provides an expo environment with 100+ geospatial brands represented, offering attendees the opportunity to see products and solutions in action, speak directly with providers, and compare capabilities across the market.
The event also positions itself as a community connection point—helping attendees network with forward-thinking professionals, discover new solutions, and learn from experts through sessions and live demonstrations.
Organiser and positioning
The event is organised by Diversified UK & Europe, and is described as the UK’s largest geospatial event for everyone involved in the capture, analysis, and use of geospatial data.
Upcoming details
GEO Business takes place at Excel London on 23–24 June 2027. Interested visitors and exhibitors can register their interest through the official event site.
Data sheet
GEO Business – Event Attendee & Buyer Profile Analysis
Event date: 23–24 June 2027
Location: ExCeL London, London, England, United Kingdom
Event status: Upcoming
Research date: 6 July 2026
Event Overview
| Event Name | GEO Business |
| Event Date | 23–24 June 2027 |
| Event Status | Upcoming |
| Venue | ExCeL London |
| City | London |
| State / Region | England |
| Country | United Kingdom |
| Organizer | Diversified UK & Europe |
| Official Event Website | geobusinessshow.com |
| Event Type | In-person conference and exhibition |
| Primary Category | IT & Technology |
| Secondary Applicable Categories | Business Services; Industrial Engineering; Building & Construction; Logistics & Transportation; Government / Public Sector use cases |
| Audience Reach | UK-focused with international geospatial participation |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. Official website references 6,100+ attendees for the event and 100+ exhibitors. |
| Attendance Data Reliability | High for headline figures published on the official website; exact current-year attendance is not independently confirmed. |
| Main Purpose of Event | To connect geospatial professionals, showcase location-data solutions, share case studies, and support technology evaluation, partnerships, and business development. |
About the Event
GEO Business is positioned as the UK’s largest geospatial event, bringing together professionals who use location data, mapping, remote sensing, GIS, and geospatial analytics to improve business and operational decisions. The official event positioning emphasizes practical learning, live demonstrations, and direct engagement with geospatial technology providers.
The event matters because geospatial capability is increasingly embedded in infrastructure, utilities, construction, transport, government, environment, and digital transformation projects. It attracts buyers, technical users, consultants, and solution providers who are evaluating technologies for planning, asset management, field operations, monitoring, and decision intelligence, making it a strong environment for B2B lead generation and buyer profiling.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Geospatial / GIS teams | Utilities, transport, government, engineering, mapping firms | Technical evaluators, platform users, workflow owners | High relevance for software, sensors, imagery, and analytics vendors |
| Procurement and sourcing teams | Enterprise buyers, public sector bodies, contractors | RFP control, vendor qualification, commercial evaluation | Important for converting interest into formal supplier opportunities |
| Government buyers | National, regional, and local government agencies | Policy, infrastructure, mapping, planning, environment purchasing | Strong fit for public sector solutions, framework suppliers, and service providers |
| Infrastructure and construction leaders | Civil engineering, contractors, survey firms, built environment | Project delivery, site intelligence, asset planning, digital engineering | Relevant for reality capture, surveying, digital twins, and field data tools |
| Transport and logistics operators | Rail, roads, airports, ports, parcel networks, fleet operators | Route optimization, network planning, asset monitoring | Useful for location intelligence, asset management, and operations technology |
| Utilities and energy buyers | Electricity, gas, water, renewables, grid operators | Network planning, maintenance, outage response, inspection | High relevance for geospatial intelligence and field operations solutions |
| Technology leaders | Software users, platform owners, innovation teams | Digital architecture, integration, procurement influence | Important for SaaS, data platforms, APIs, cloud, and AI-enabled offerings |
| Consultants and advisors | Geospatial consultancies, engineering consultants, strategic advisors | Influence on solution selection and project specifications | Strong channel partners and referral sources for suppliers |
| Academia and research | Universities, labs, research institutions | Innovation, collaboration, talent pipeline, R&D | Relevant for partnerships, pilots, and future technology adoption |
| Media and association leaders | Trade media, geospatial associations, standards bodies | Industry visibility, content distribution, networking influence | Useful for thought leadership and ecosystem positioning |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: London | High | High | Major concentration of government, transport, construction, utilities, and consulting buyers. |
| Host region: England | Very high | High | Strong domestic reach across infrastructure, utilities, surveying, and public sector organisations. |
| Nearby business hubs: South East England, Midlands, North West, Scotland | High | Medium to high | Likely travel corridors for national engineering, utility, and public-sector teams. |
| United Kingdom national market | Very high | High | The event is positioned as the UK’s largest geospatial event and should attract broad UK buyer participation. |
| International geospatial markets | Medium | Medium | Likely participation from Europe and other markets through exhibitors, speakers, partners, and specialist buyers. |
| Trade corridors: infrastructure, utilities, mapping, and smart cities | High | High | Buyer density is strongest where geospatial data is used operationally and commercially. |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Global | Primary classification | Although anchored in the UK, the event serves an international geospatial ecosystem with brands, experts, and solution providers from multiple markets. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Ordnance Survey | National mapping / government-related buyer | Core geospatial user and ecosystem stakeholder. | ordnancesurvey.co.uk | GIS Manager, Data Product Manager, Procurement Lead | Strong Market Fit, Attendance Not Confirmed |
| Transport for London | Public transport operator | Large-scale asset, network, and location-data use case. | tfl.gov.uk | Head of GIS, Asset Data Manager, Procurement Manager | Strong Market Fit, Attendance Not Confirmed |
| Network Rail | Rail infrastructure operator | Requires geospatial intelligence for assets, routes, and maintenance. | networkrail.co.uk | Programme Manager, GIS Lead, Head of Asset Information | Strong Market Fit, Attendance Not Confirmed |
| National Grid | Utilities / grid operator | High-value use case for network mapping, planning, and inspection. | nationalgrid.com | GIS Director, Asset Strategy Lead, Procurement Category Manager | Strong Market Fit, Attendance Not Confirmed |
| Environment Agency | Government agency | Major user of geospatial data for environmental planning and risk monitoring. | gov.uk/government/organisations/environment-agency | Data Lead, GIS Manager, Commercial Manager | Strong Market Fit, Attendance Not Confirmed |
| Cadent | Gas utility | Field operations, asset intelligence, and infrastructure planning relevance. | cadentgas.com | Asset Information Manager, GIS Manager, Sourcing Manager | Strong Market Fit, Attendance Not Confirmed |
| Balfour Beatty | Infrastructure contractor | Uses survey, mapping, reality capture, and digital construction tools. | balfourbeatty.com | Digital Engineering Lead, Procurement Director, Survey Manager | Strong Market Fit, Attendance Not Confirmed |
| Skanska UK | Construction / infrastructure contractor | Relevant for site intelligence, surveying, BIM, and project delivery. | skanska.co.uk | Operations Director, BIM Lead, Category Manager | Strong Market Fit, Attendance Not Confirmed |
| Aurecon | Engineering / advisory firm | Consulting influence on geospatial solution specification and adoption. | aurecongroup.com | Director of Digital Engineering, GIS Lead, Innovation Manager | Strong Market Fit, Attendance Not Confirmed |
| Arup | Engineering consultancy | High-value advisory buyer and influencer across infrastructure and digital delivery. | arup.com | Associate Director, BIM / GIS Lead, Digital Transformation Manager | Strong Market Fit, Attendance Not Confirmed |
| Mott MacDonald | Engineering and consulting | Strong buyer profile for geospatial, digital engineering, and infrastructure analytics. | mottmac.com | Head of Digital, Survey Lead, Procurement Lead | Strong Market Fit, Attendance Not Confirmed |
| BT Group | Telecommunications operator | Network planning, field operations, infrastructure intelligence. | bt.com | Infrastructure Planning Manager, GIS Lead, Sourcing Manager | Strong Market Fit, Attendance Not Confirmed |
| Shell | Energy operator | Asset intelligence and global operational mapping relevance. | shell.com | Asset Data Manager, Procurement Manager, Geospatial Lead | Strong Market Fit, Attendance Not Confirmed |
| RICS | Professional body / association | Influence in surveying, standards, and built environment adoption. | rics.org | Policy Lead, Partnership Manager, Events / Programme Lead | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Head of GIS / GIS Manager | Geospatial / Data / Engineering | Manager to Director | Directly responsible for geospatial platform selection, data workflows, and vendor evaluation. |
| 2 | Director of Digital Engineering / BIM Lead | Engineering / Construction / Projects | Director / Head | Often influences survey, reality capture, and digital twin procurement. |
| 3 | Procurement Manager / Category Manager | Procurement / Commercial | Manager to Senior Manager | Controls supplier onboarding, commercial evaluation, and sourcing decisions. |
| 4 | Asset Information Manager | Asset Management / Operations | Manager | Owns infrastructure data quality and often budgets for data capture tools. |
| 5 | Head of Asset Strategy / Planning Manager | Strategy / Operations / Infrastructure | Senior Manager / Director | Uses geospatial intelligence for network planning, CAPEX prioritization, and operational efficiency. |
| 6 | Survey Manager / Reality Capture Lead | Surveying / Engineering | Manager | Buys or influences measurement, scanning, and field data tools. |
| 7 | Data Product Manager | Data / Product / Technology | Manager | Helps evaluate APIs, datasets, analytics platforms, and integration requirements. |
| 8 | Innovation Manager / Digital Transformation Lead | Innovation / IT / Strategy | Manager to Director | Seeks emerging geospatial solutions, pilots, and cross-functional use cases. |
| 9 | Commercial Manager / Contracts Manager | Commercial / Legal / Procurement | Manager | Influences supplier terms, delivery models, and project award decisions. |
| 10 | Programme Manager / Project Director | Projects / Delivery | Manager to Director | Coordinates implementation and can drive supplier selection across large programmes. |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Information Technology & Services | Geospatial platforms, data workflows, integrations, and analytics | Software, cloud, and data solution buyers |
| 2 | Construction | Surveying, digital construction, project delivery, and site intelligence | Construction technology and field data buyers |
| 3 | Civil Engineering | Infrastructure planning, asset data, and design workflows | Engineering firms and project delivery leaders |
| 4 | Utilities | Network mapping, inspection, outage response, and asset management | Energy and utility asset teams |
| 5 | Transportation/Trucking/Railroad | Route planning, network performance, and infrastructure intelligence | Transport operators and logistics buyers |
| 6 | Government Administration | Public-sector mapping, planning, resilience, and service delivery | Government and civic buyers |
| 7 | Oil & Energy | Asset intelligence and remote operations | Energy asset and project teams |
| 8 | Environmental Services | Environmental monitoring, resilience, and spatial analysis | Environmental data and consulting buyers |
| 9 | Architecture & Planning | Urban planning, land use, and digital built-environment workflows | Planners and design consultants |
| 10 | Wireless | Network planning and field asset intelligence | Telecom infrastructure buyers |
| 11 | Telecommunications | Geospatial planning for network build and maintenance | Telecom operations and procurement teams |
| 12 | Management Consulting | Advisory influence on digital transformation and geospatial strategy | Consultants who specify or recommend tools |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | 6,100+ | Confirmed headline figure on official website | Official GEO Business website | Exact current-year attendance is not publicly confirmed by the organizer. |
| Exhibitor count | 100+ exhibitors / 130+ geospatial brands | Confirmed headline figure on official website | Official GEO Business website | Useful proxy for scale and exhibitor-market density. |
| Buyer count | Not publicly confirmed | Unavailable | Organizer has not published a verified buyer count | Attendance figure not publicly confirmed by the organizer. |
| Speaker count | 260+ speakers | Confirmed headline figure on official website | Official GEO Business website | Indicates a strong content-led attendance driver. |
| Session count | 160+ sessions / 150+ CPD-accredited sessions referenced | Confirmed headline figure on official website | Official GEO Business website | Strong indicator of professional, education-oriented audience. |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Geospatial data platforms | Better storage, access, sharing, and analytics of spatial data | Demo integrated workflows and business outcomes | SaaS platforms, GIS software, cloud data tools |
| Digital twins / reality capture | Accurate 3D context for assets, sites, and infrastructure | Show live scanning, visualization, and field-to-office workflows | LiDAR, photogrammetry, reality capture, 3D mapping |
| Infrastructure planning | Project intelligence, routing, land, and asset planning | Speak to budget holders and delivery teams | Survey tech, digital engineering, analytics |
| Utilities and asset management | Network visibility, inspection, maintenance, and resilience | Position geospatial tools as operational efficiency levers | Asset management software, field mobility, inspection tools |
| Government and public sector | Policy support, planning, land, environment, and service delivery | Target procurement and transformation teams with use cases | Public-sector GIS, data governance, secure platforms |
| AI and automation | Speed up geospatial analysis and reduce manual processing | Frame AI as augmentation for GIS and operations teams | AI analytics, computer vision, automated classification |
| Sustainability and environment | Monitoring, compliance, resilience, and environmental planning | Highlight ESG and climate-risk applications | Remote sensing, environmental monitoring, spatial risk models |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event centers on geospatial users and decision-makers across infrastructure, utilities, government, and technology. |
| Decision-maker availability | High | Strong presence of managers, heads, directors, and commercial stakeholders is likely given the event’s business focus. |
| Data collection potential | High | Good for lead capture due to clear industry focus, exhibitor list, speakers, and education sessions. |
| Apollo targeting potential | Very High | Easy to segment by industry, geography, seniority, and job function for outbound campaigns. |
| Geographic targeting potential | High | Strong UK concentration with additional international buyers and exhibitors. |
| Best outreach approach | Account-based outreach + event follow-up | Target named accounts in infrastructure, utilities, government, and consulting with specific use-case messaging. |
| Overall lead quality | Very High | Strong professional audience, high-value use cases, and clear commercial relevance for geospatial suppliers. |
| Best use case | B2B attendee list building and buyer-intent prospecting | Excellent for identifying active geospatial buyers, technology evaluators, and enterprise/public-sector influencers. |
| Limitations / risks | Attendance not fully disclosed | Exact buyer list and current-year attendee roster are not publicly confirmed on the official site. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Information Technology & Services; Construction; Civil Engineering; Utilities; Transportation/Trucking/Railroad; Government Administration; Oil & Energy; Environmental Services; Architecture & Planning; Management Consulting | Focus on the strongest geospatial buyer verticals. |
| Departments | Procurement; Operations; Information Technology; Engineering; Data / Analytics; Asset Management; Strategy; Innovation | Reach both budget owners and technical evaluators. |
| Seniority | Manager, Senior Manager, Director, VP, C-level | Prioritize decision-makers and qualified influencers. |
| Job titles | GIS Manager, Head of GIS, Geospatial Lead, Asset Information Manager, Procurement Manager, Category Manager, Digital Engineering Lead, BIM Manager, Survey Manager, Data Product Manager, Innovation Manager, Asset Strategy Lead | Targets the most commercially relevant geospatial stakeholder set. |
| Geography | United Kingdom; London; South East England; Midlands; Scotland; Europe | Align outreach to likely attendee concentration and travel range. |
| Employee size | 51–200; 201–500; 501–1,000; 1,001–5,000; 5,001+ | Covers mid-market adopters and large enterprise buyers. |
| Keywords | geospatial, GIS, mapping, location intelligence, spatial data, digital twin, reality capture, LiDAR, surveying, asset information, network planning | Improve relevance for technology and services buyers. |
| Company type | Enterprise, public sector, consulting, infrastructure operators, utilities, contractors | Matches core commercial buyer segments at the event. |
| Technologies | GIS, CAD, BIM, cloud data platforms, asset management, AI analytics, remote sensing, field mobility | Useful if selling software, integration, data, or services around geospatial workflows. |
| Revenue range | Mid-market to enterprise; prioritize larger public-sector and infrastructure accounts | Higher-value buyers are more likely to need recurring or strategic geospatial solutions. |
Suggested Apollo Search Logic: (GIS OR geospatial OR location intelligence OR digital twin OR LiDAR OR surveying OR asset information) AND (procurement OR operations OR engineering OR data OR IT OR innovation) AND geography: United Kingdom / London / Europe. Prioritize seniority: Manager+, Director+, VP, C-level.
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Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| GEO Business official website | Official organizer source | Event positioning, venue, dates, exhibitor count, attendee count, speaker count, session count, and audience description | High |
| GEO Business Visit page | Official event page | Audience orientation, visitor value proposition, and event relevance to attendees | High |
| GEO Business Exhibit page | Official event page | Exhibitor proposition and commercial format | High |
| ExCeL London official website | Venue website | Venue identification and London location confirmation | High |
| GEO Business Programme page | Official agenda page | Sessions, education focus, and content-led audience intent | High |
| GEO Business Speakers page | Official speaker directory | Speaker volume and sector programming | High |
| GEO Business Exhibitor List page | Official exhibitor directory | Confirmed exhibitor ecosystem and market scope | High |
| GEO Business Who Attends page | Official audience page | Audience composition and attendee profile cues | High |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to GEO Business — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
🔒 Get my buyer details Free · ~20 seconds