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About this event
FRUIT LOGISTICA (Berlin)
FRUIT LOGISTICA is an internationally focused trade fair for the fresh produce industry, held annually in Berlin, Germany. The event brings together companies across the full value chain—from growers and fresh produce suppliers to buyers, service providers, and technology partners—under one roof.
Event Dates
3–5 February 2027
Location
Berlin, at the Berlin fairgrounds (Germany)
Tagline / Industry Scope
The fair is positioned around the industry journey “From Point of Seed to Point of Sale,” aiming to showcase the complete fresh produce spectrum and to support business growth through new trends, technical innovations, and long-term industry relationships.
Why Attend
FRUIT LOGISTICA is designed as a high-density business environment where trade visitors and exhibitors connect across multiple segments of the market. The event emphasizes networking, product discovery, and engagement with the latest developments shaping fresh produce.
Key Exhibition Segments
- Fresh Produce
- Machinery & Technology
- Logistics
Scale & Marketplace Atmosphere
The show is described as a multi-day trade fair experience featuring a large number of exhibitors and a strong international character, drawing participants from many countries and presenting products and solutions relevant to the fresh produce sector. The event format includes extensive exhibition space and multiple halls, supporting broad discovery and business matchmaking.
Additional Formats & Experiences
In addition to the exhibition, FRUIT LOGISTICA includes specialist forums and event formats intended to deepen industry engagement, including guided experiences and sustainability-related content as part of the overall program.
Buyer Connection
The event offers a Buyers Club concept to support trade visitor and buyer participation, helping attendees identify relevant exhibitors and prepare effectively for meetings during the fair.
Good-Fit Audience (What the Event Covers)
FRUIT LOGISTICA focuses on the practical needs of the fresh produce business, including procurement and supply relationships, technology and machinery used in production and post-harvest processes, and logistics solutions for distribution. With its segment structure and end-to-end storyline, it attracts professionals involved in trade, sourcing, storage and handling, packaging and distribution, and related industry decision-making.
Summary
FRUIT LOGISTICA (Berlin) takes place 3–5 February 2027 at the Berlin fairgrounds in Berlin, Germany. It covers the fresh produce industry through three core exhibition segments—Fresh Produce, Machinery & Technology, and Logistics—and is supported by specialist forums and structured buyer engagement formats.
Data sheet
FRUIT LOGISTICA – Event Attendee & Buyer Profile Analysis
Event Date: 3–5 February 2027
Location: Berlin, Germany
Event Status: Upcoming
Research Date: 1 July 2026
Event Overview
| Event Name | FRUIT LOGISTICA |
| Event Date | 3–5 February 2027 |
| Event Status | Upcoming |
| Venue | Berlin Exhibition Grounds (Messe Berlin) |
| City | Berlin |
| State / Region | Berlin |
| Country | Germany |
| Organizer | Messe Berlin |
| Official Event Website | fruitlogistica.com/en/ |
| Event Type | International B2B trade show for fresh produce, machinery, logistics, and agri-innovation |
| Primary Category | Food & Beverages |
| Secondary Applicable Categories | Logistics & Transportation; Packing & Packaging; Agriculture & Forestry; IT & Technology |
| Audience Reach | Global |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Medium: official event positioning and exhibitor scale are confirmed, but current-year attendance count is not publicly stated in the provided source text. |
| Main Purpose of Event | To connect the global fresh produce supply chain for sourcing, sales, logistics, machinery, technology, sustainability, and commercial partnerships. |
About the Event
FRUIT LOGISTICA is a leading international trade fair for the fresh produce sector, bringing together stakeholders across fruit and vegetable trading, production, packaging, logistics, cold chain, and enabling technologies. The event is positioned as a high-density B2B marketplace where commercial buyers and suppliers meet to source products, develop partnerships, and evaluate innovations across the full value chain.
Its market relevance is especially strong for companies seeking procurement contacts, distributor relationships, retail and wholesale buyers, import/export channels, and supply-chain decision makers. The show’s three core segments—Fresh Produce, Machinery & Technology, and Logistics—make it highly relevant for sourcing, operational improvement, market expansion, and buyer discovery in the global food trade ecosystem.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Retail buyers | Supermarkets, grocery chains, fresh-format retailers | Category selection, sourcing approval, supplier qualification | High-value target for fresh produce, packaging, and supply-chain solutions |
| Importers / exporters | Produce trading houses, cross-border distributors, trading firms | Vendor sourcing, market access, route-to-market decisions | Strong fit for growers, shippers, logistics providers, and inspection services |
| Wholesalers and distributors | Produce wholesalers, foodservice distributors, regional distribution networks | Purchase planning, inventory strategy, supplier consolidation | Relevant for volume sellers, packaging suppliers, and logistics providers |
| Procurement and sourcing teams | Retailers, food brands, importers, foodservice groups | Supplier selection, contract negotiation, pricing and compliance | Critical for lead generation and purchase-intent outreach |
| Supply chain and logistics leaders | Cold chain operators, freight forwarders, shipping lines, 3PLs | Route optimization, service-provider evaluation, operational planning | Strong relevance for transport, warehousing, cold storage, and digital logistics vendors |
| Operations and facility leaders | Packhouses, ripening centers, cold storage operators, processing facilities | Operational efficiency, equipment selection, capacity upgrades | Relevant for machinery, automation, and facility equipment suppliers |
| Growers / producer organizations | Farms, cooperatives, producer groups, agribusinesses | Sales channels, export strategy, technology and crop investment | Relevant for input suppliers, technology vendors, and market access partners |
| Technology and innovation leaders | Agri-tech, traceability, automation, quality-control providers | Solution evaluation, digital transformation, pilot adoption | Strong for software, sensors, analytics, and automation exhibitors |
| Buyers Club members / hosted buyers | Curated buyer invitees, VIP retail and trading delegates | High-intent sourcing and relationship-building | Very strong for exhibitors aiming at qualified purchase conversations |
| Industry consultants and associations | Trade associations, market advisors, certification bodies | Influence, standards, market education, referral relationships | Useful for partnership, credibility, and channel development |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Berlin | Local and regional business travelers | Medium | Convenient access to German and European food-trade professionals |
| Host region: Germany / DACH | Germany, Austria, Switzerland, Benelux, Poland | High | Strong concentration of importers, retailers, logistics providers, and packhouses |
| Nearby European business hubs | Amsterdam, Rotterdam, Hamburg, Frankfurt, Warsaw, Milan, Paris | High | Logistics and import/export hubs feed qualified attendance |
| National reach | Across Germany’s retail, wholesale, and produce-trading sectors | High | Berlin is a strong draw for national-level buying and category teams |
| International reach | Europe, Middle East, Africa, Latin America, Asia-Pacific, North America | Very High | Official positioning highlights more than 90 countries represented by exhibitors; buyer presence is globally oriented |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Global | Primary classification | The official site positions FRUIT LOGISTICA as an international flagship event with exhibitors from more than 90 countries and a worldwide fresh produce network. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| REWE Group | Retail buyer | Major grocery retailer with extensive fresh produce sourcing needs | rewe-group.com | Category Manager, Procurement Manager, Head of Fresh Produce | Strong Market Fit, Attendance Not Confirmed |
| Carrefour | Retail buyer | Large international supermarket group sourcing fruit and vegetables globally | carrefour.com | Sourcing Director, Category Buyer, Fresh Produce Manager | Strong Market Fit, Attendance Not Confirmed |
| Tesco | Retail buyer | High-volume produce sourcing and supplier qualification relevance | tesco.com | Buyer, Category Manager, Procurement Lead | Strong Market Fit, Attendance Not Confirmed |
| Ahold Delhaize | Retail buyer | Large retail network with fresh produce and logistics procurement needs | aholddelhaize.com | Director of Sourcing, Category Manager, Supply Chain Manager | Strong Market Fit, Attendance Not Confirmed |
| Carrefour España | Retail buyer | Regional buying teams relevant for European produce suppliers | carrefour.es | Category Buyer, Produce Procurement, Commercial Manager | Strong Market Fit, Attendance Not Confirmed |
| Metro AG | Wholesale buyer | Foodservice and wholesale distribution aligned with fresh produce trade | metroag.de | Buying Manager, Category Manager, Sourcing Director | Strong Market Fit, Attendance Not Confirmed |
| Sysco | Foodservice distributor | Large distributor with produce sourcing and logistics needs | sysco.com | Procurement Director, Produce Buyer, Supply Chain Director | Strong Market Fit, Attendance Not Confirmed |
| DO&CO | Foodservice / catering buyer | Catering and foodservice procurement can require premium produce sourcing | docogroup.com | Purchasing Manager, Category Manager, Head of Supply Chain | Strong Market Fit, Attendance Not Confirmed |
| Dole plc | Grower / trader / supply chain operator | Global fresh produce supply-chain company; relevant for machinery, logistics, and partnerships | doleplc.com | Procurement Manager, Logistics Director, Commercial Development | Strong Market Fit, Attendance Not Confirmed |
| Fyffes | Importer / trader | International fresh produce trader with sourcing and logistics relevance | fyffes.com | Sourcing Manager, Supply Chain Director, Commercial Director | Strong Market Fit, Attendance Not Confirmed |
| Nature’s Pride | Distributor / importer | Fresh produce importer and distributor with sourcing and logistics needs | naturespride.com | Buyer, Category Manager, Logistics Manager | Strong Market Fit, Attendance Not Confirmed |
| Chiquita | Brand owner / grower / trader | Global produce brand with international commercial and logistics relevance | chiquita.com | Procurement Director, Supply Chain Director, Commercial Leader | Strong Market Fit, Attendance Not Confirmed |
| Total Produce / Dole Food Company Europe | Importer / distributor | Large produce distribution platform aligned with sourcing and logistics | dole.eu | Category Buyer, Procurement Manager, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Greenyard | Fresh produce supplier / distributor | European produce company with active sourcing, logistics, and retail relationships | greenyard.group | Commercial Director, Sourcing Manager, Logistics Director | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer / VP Procurement | Procurement | Executive | Owns sourcing strategy and supplier relationships |
| 2 | Director of Procurement / Sourcing Director | Procurement | Director | Evaluates suppliers, contracts, and cost-to-serve |
| 3 | Category Manager / Fresh Produce Buyer | Commercial / Buying | Manager | Direct buying role for produce and related services |
| 4 | Supply Chain Director / Logistics Director | Supply Chain / Operations | Director | Oversees transport, storage, cold chain, and flow efficiency |
| 5 | Operations Director / Facility Director | Operations / Facilities | Director | Influences packhouse, ripening, and warehouse investments |
| 6 | Import Manager / Export Manager | Trade / Logistics | Manager | Handles cross-border sourcing and route-to-market execution |
| 7 | Merchandising Director / Buying Director | Retail Commercial | Director | Manages shelf strategy, category mix, and supplier performance |
| 8 | Head of Quality / Food Safety Manager | Quality / Compliance | Manager / Director | Critical for certification, traceability, and supplier approvals |
| 9 | Technology Director / IT Director | IT / Digital | Director | Relevant for traceability, analytics, and operational systems |
| 10 | Business Development Director / Partnerships Director | Commercial | Director | Drives channel expansion, distribution, and strategic alliances |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Food & Beverages | Core industry for produce trade, retail, and foodservice | Buyers and commercial decision makers |
| 2 | Logistics & Supply Chain | Central to cold chain, freight, warehousing, and distribution | Logistics operators and supply-chain managers |
| 3 | Retail | Retailers are major buyers of fresh produce | Category managers and sourcing teams |
| 4 | Wholesale | Distributors and wholesalers are core market participants | Buying and inventory planning |
| 5 | Import & Export | Cross-border produce trade is central to the event | International sourcing and trade development |
| 6 | Agriculture | Growers and producer groups attend to expand channels | Grower sales and export leads |
| 7 | Packaging & Containers | Packaging is key for freshness, shelf life, and branding | Packaging buyers and sustainability leads |
| 8 | Machinery & Equipment via Machinery/Industrial fit | Relevant for packhouse and post-harvest equipment | Operations and facility buyers |
| 9 | Information Technology & Services | Traceability, ERP, analytics, and digital commerce use cases | IT and digital transformation buyers |
| 10 | Environmental Services | Sustainability, waste, and cold-chain efficiency matters | ESG and sustainability stakeholders |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Confirmed unavailable | Official website excerpt does not state attendance | Use exhibitor and buyer intent indicators instead |
| Exhibitor count | Over 2,500 exhibitors | Confirmed on official site | Official event website | Signals strong B2B sales and prospecting value |
| Buyer count | Not publicly confirmed | Confirmed unavailable | Official site references Buyers Club but does not publish a current figure | Buyer quality likely strong, but quantity not disclosed |
| Speaker count | Not publicly confirmed | Confirmed unavailable | Agenda includes forums, specials, and guided tours | No current total provided in supplied source |
| Historical attendance | Not stated in provided source text | Unavailable here | Requires additional official press release or archive source | No numeric historical benchmark included to avoid unsupported claims |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Procurement | Supplier qualification, price, availability | Target category teams and sourcing leaders | Fresh produce, inputs, services, sourcing support |
| Logistics | Cold chain, transit time, route reliability | Meet logistics directors and forwarders | Freight, warehousing, tracking, cold storage |
| Machinery & Technology | Automation, sorting, grading, packhouse efficiency | Engage operations and facility leaders | Equipment, automation, software, sensors |
| Sustainability | Packaging reduction, emissions, waste reduction | Target ESG and innovation stakeholders | Sustainable packaging, reporting, efficiency tools |
| Traceability / Food Safety | Compliance, origin proof, recall readiness | Approach quality managers and IT leaders | Traceability platforms, QA services, certification support |
| Market Access | New buyers, distribution channels, export growth | Connect with importers, wholesalers, and retailers | Commercial partnerships and trade development |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is built around fresh produce buying, trading, logistics, and sourcing. |
| Decision-maker availability | High | Strong presence of category, procurement, operations, and logistics leaders is likely. |
| Data collection potential | High | Excellent for exhibitor intelligence, buying-role mapping, and contact enrichment. |
| Apollo targeting potential | Very High | Clear industry and job-title clusters support precise Apollo segmentation. |
| Geographic targeting potential | Very High | Strong European and global buyer concentration around Berlin. |
| Best outreach approach | High-touch, account-based | Target procurement, category, and supply chain stakeholders with trade-show context and category relevance. |
| Overall lead quality | Very High | One of the strongest fresh-produce B2B environments for qualified buyer identification. |
| Best use case | Event attendee list sales, exhibit prospecting, and buyer-intent outreach | Best suited for commercial teams selling into sourcing, logistics, packaging, and agri-tech buyers. |
| Limitations / risks | Attendance totals not disclosed | No current-year attendee list was provided, so buyer-company examples are market-fit targets rather than confirmed attendees. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Food & Beverages; Logistics & Supply Chain; Retail; Wholesale; Import & Export; Agriculture; Packaging & Containers; Information Technology & Services; Environmental Services | Aligns with the full produce value chain |
| Departments | Procurement, Supply Chain, Operations, Commercial, Product, Quality, IT, Sustainability | Prioritizes decision-making and buying influence |
| Seniority | Manager, Director, VP, CXO | Targets the people most likely to own vendor selection |
| Job titles | Procurement Manager, Sourcing Director, Category Manager, Supply Chain Director, Logistics Director, Operations Director, Buyer, Commercial Director, Quality Manager, Head of Fresh Produce | Best-fit title mapping for outreach lists |
| Geography | Germany, DACH, Benelux, France, Italy, Spain, United Kingdom, Netherlands, Poland, broader EMEA, LATAM for import/export firms | Matches the show’s international sourcing footprint |
| Employee size | 51–200, 201–500, 501–1000, 1000+ | Prioritizes organizations with formal buying functions |
| Keywords | fresh produce, produce sourcing, cold chain, importer, wholesaler, category manager, logistics, warehouse, ripening, traceability, packaging, supplier | Improves relevance for trade-show prospecting |
| Company type | Public companies, private companies, distributors, retailers, importers, exporters, cooperatives | Matches commercial buyer structures |
Suggested Apollo Search Logic: Use industry filters for Food & Beverages OR Logistics & Supply Chain OR Retail, then layer in departments such as Procurement, Supply Chain, Commercial, Operations, and Quality. Add titles like “procurement manager” OR “category manager” OR “sourcing director” OR “supply chain director” OR “buyer” OR “logistics director” AND keywords such as “fresh produce” OR “cold chain” OR “import” OR “wholesale” OR “traceability.”
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Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| FRUIT LOGISTICA official website | Official organizer source | Event dates, Berlin location, exhibition segments, exhibitor scale, buyers club, and event positioning | Very High |
| Messe Berlin official website | Venue / organizer website | Venue context and event hosting location in Berlin | High |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to Fruit Logistica — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
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