Franchise Expo Paris
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About this event
Franchise Expo Paris (Edition 2027) — Description
Franchise Expo Paris est un salon incontournable de l’entrepreneuriat en franchise, présenté comme le plus grand rendez-vous mondial de la franchise. L’événement est organisé par la Fédération Française de la Franchise, sous l’égide d’Infopro Digital, avec le haut patronage du ministère de l’Économie, des Finances et de la Souveraineté industrielle et numérique.
Dates et lieu
Dates : du 13 au 15 mars 2027.
Ville : Paris.
Pays : France.
Lieu (venue) : non indiqué dans l’extrait fourni.
Format de l’événement
Franchise Expo Paris est conçu comme une plateforme de rencontres, d’informations et d’échanges autour de la création d’entreprise via la franchise. Le salon combine une partie exposition avec un programme éditorial riche, comprenant : conférences, ateliers et pitchs enseignes destinés à aider les porteurs de projets à structurer leur démarche.
Qui vient au salon (attendees / participants)
Le salon attire un public varié lié à l’écosystème de la franchise : salariés, commerçants, investisseurs, créateurs d’entreprise et candidats porteurs de projet. En 2026, l’événement a rassemblé plus de 31 900 participants, intéressés par l’entrepreneuriat en franchise.
Pourquoi les participants viennent
Franchise Expo Paris est pensé pour plusieurs objectifs de visite :
1) Comprendre comment se lancer en franchise (candidats franchisés, étapes, stratégie de projet).
2) Devenir franchisé en s’appuyant sur un concept éprouvé et sur le soutien d’un réseau.
3) Devenir franchiseur pour répliquer et développer un concept.
4) Rencontrer des réseaux, partenaires et experts (banques, assurances, collectivités/territoires, avocats, experts-comptables,
consultants, institutionnels, médias, etc.).
Audience et portée (reach)
La portée de l’événement est présentée comme internationale dans son positionnement, avec la présence d’enseignes françaises et internationales. Le salon met en avant un modèle de “rencontres structurées” entre candidats, marques et partenaires capables d’accompagner les projets (financement, expertise juridique, structuration, accompagnement à la création et au développement).
Chiffres clés mentionnés (référence 2026)
- Participants 2026 : plus de 31 900 (salariés, commerçants, investisseurs, créateurs d’entreprise…).
- Enseignes rencontrées : près de 465 enseignes françaises et internationales.
- Partenaires présents : près de 100 partenaires (banques, assurances, villes & territoires, avocats, experts-comptables, consultants, institutionnels, médias…).
- Programme : conférences, ateliers et pitchs enseignes.
Focus thématiques
Le salon structure sa proposition autour des grands sujets de la franchise :
lancement et construction de projet, création ou reprise en franchise,
accompagnement des candidats (niveau d’assistance du franchiseur), et
développement de concepts via le modèle franchise.
Engagement des marques et des partenaires
Franchise Expo Paris se positionne comme un carrefour où les participants peuvent entrer en relation avec des enseignes et partenaires au moyen de formats variés : exposition, temps forts éditoriaux et moments dédiés à l’échange. Les marques et acteurs de l’écosystème bénéficient d’une visibilité et d’un espace d’interaction directement orienté vers les projets de franchise.
Cadre “exposition + contenu”
Le salon ne se limite pas à une simple vitrine : il propose aussi une dynamique de contenu (conférences, ateliers, pitchs) visant à transformer l’intérêt des visiteurs en étapes concrètes pour “créer son entreprise”, “devenir franchisé” ou “devenir franchiseur”.
Data sheet
Research date: 1 July 2026
| Field | Details |
|---|---|
| Event Name | Franchise Expo Paris |
| Event Date | 13–15 March 2027 |
| Event Status | Upcoming |
| Venue | Not publicly confirmed in the provided official website text |
| City | Paris |
| State / Region | Île-de-France |
| Country | France |
| Organizer | Infopro Digital, in association with the Fédération Française de la Franchise |
| Official Event Website | franchiseparis.com |
| Event Type | Franchise, entrepreneurship, business creation, networking, and investor-franchise matchmaking event |
| Primary Category | Business Services |
| Secondary Applicable Categories | Retail; Hospitality; Food & Beverages; Education & Training; Logistics & Transportation; Home & Office |
| Audience Reach | National with international franchise-market reach |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer for 2027. Historical evidence: more than 31,900 participants in 2026. |
| Attendance Data Reliability | Confirmed historical evidence for 2026; 2027 footfall not yet confirmed |
| Main Purpose of Event | To connect prospective franchisees, franchise brands, investors, advisors, and ecosystem partners through exhibits, conferences, workshops, and pitching sessions |
Franchise Expo Paris is the leading franchise-focused business event in France and one of the largest franchise gatherings globally, according to the organizer. It serves as a marketplace for people exploring business ownership through franchising, as well as for franchise networks seeking growth, visibility, and new partners.
The event matters because it brings together a high-intent audience with clear commercial objectives: prospective franchisees researching opportunities, franchise brands recruiting partners, and service providers supporting launch, financing, legal setup, marketing, and operational scaling. It is highly relevant for B2B lead generation, buyer profiling, partnership development, and franchise-market outreach.
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Prospective franchisees / entrepreneurs | Individuals, small business owners, first-time founders, career changers | Evaluate franchise opportunities, financing, and launch support | Core demand audience for franchise brands, advisors, lenders, insurers, and startup service providers |
| Existing franchise operators | Multi-unit franchisees, owner-operators, area developers | Assess expansion, new concepts, and operational improvements | Relevant for suppliers of equipment, tech, staffing, logistics, and management services |
| Franchise brands / franchisors | Retail chains, food chains, service brands, home services, education brands | Recruit franchise partners and grow network coverage | Need legal, finance, marketing, consulting, software, and expansion services |
| Banking and finance buyers | Banks, lending institutions, asset finance firms, credit specialists | Support financing for franchise acquisition and setup | Strong fit for lenders, insurers, fintech, and advisory firms |
| Legal and compliance advisors | Law firms, franchise attorneys, regulatory consultants | Advise on contracts, disclosures, and expansion structures | Relevant for professional services and legal-tech vendors |
| Accounting and tax advisors | Accountants, bookkeeping firms, tax advisors, CFO services | Support business setup, planning, and ongoing performance | Good audience for finance tools, payroll, ERP, and advisory solutions |
| Territory and location stakeholders | Property advisors, local development bodies, cities, regional agencies | Influence site selection and market-entry support | Relevant for commercial real estate, local business development, and economic agencies |
| Consultants and franchise advisors | Franchise consultants, growth advisors, deal brokers | Influence brand selection and expansion strategy | Important multipliers for suppliers selling into franchise networks |
| Media and association leaders | Trade media, franchise associations, publication editors | Shape market awareness and industry education | Useful for thought leadership, sponsorship, and brand credibility |
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Paris host city | High | Very High | Local entrepreneurs, advisors, media, and regional business leaders are likely to attend |
| Île-de-France region | High | Very High | Major concentration of SMEs, service firms, investors, and professional services buyers |
| Major French business hubs | High | High | Strong pull from Lyon, Marseille, Lille, Toulouse, Bordeaux, Nantes, Rennes, and Strasbourg |
| National France reach | High | High | Franchise decisions are often made by operators and founders across the country |
| Benelux / Western Europe | Medium | Medium | Cross-border franchise expansion and advisory interest is plausible |
| International franchise market | Medium | Medium | Organizer describes the event as a major global franchise rendezvous, supporting international visibility |
| Reach Level | Assessment | Explanation |
|---|---|---|
| Global | Primary classification | The organizer describes Franchise Expo Paris as the largest franchise rendezvous in the world, indicating strong international market relevance |
| Secondary reach | National and European | The strongest buyer concentration is expected from France, with meaningful participation from nearby European franchise markets |
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Infopro Digital | Organizer / media and event platform | Official organizer; relevant for partnership, sponsorship, and exhibitor services | infopro-digital.com | Event Director, Partnership Director, Sponsorship Manager | Confirmed Government / Procurement Organization |
| Fédération Française de la Franchise | Franchise association | Official salon association; central stakeholder in franchise ecosystem decisions | franchise-fff.com | General Delegate, Partnerships Director, Membership Director | Confirmed Government / Procurement Organization |
| Franchise Management | Franchise consulting and research | Named in official event content; important influencer for franchise buyer education and advisory | franchise-management.fr | Managing Director, Franchise Consultant, Research Director | Confirmed Speaker Organization |
| Toute la Franchise | Franchise media / directory | Named in official event content and barometer partnership; useful for audience amplification | toute-la-franchise.com | Editorial Director, Partnerships Manager, Sales Director | Confirmed Speaker Organization |
| PIZZA COSY | Franchise brand | Named speaker organization; franchise brand audience aligns with network growth and supplier demand | pizzacosy.fr | Development Director, Franchise Recruitment Manager, Operations Director | Confirmed Speaker Organization |
| CASH EXPRESS | Franchise brand | Named speaker organization; likely relevant for franchise expansion and retail operations | cashexpress.fr | Franchise Development Director, Network Director, Buying Director | Confirmed Speaker Organization |
| NESTENN | Franchise real estate network | Named speaker organization; relevant for network growth, location strategy, and services procurement | nestenn.com | Franchise Development Director, Network Expansion Manager | Confirmed Speaker Organization |
| ATTILA | Service franchise brand | Named speaker organization; likely franchise growth and operational services buyer profile | attila.fr | Managing Director, Franchise Expansion Director, Procurement Manager | Confirmed Speaker Organization |
| ARTE | Media organization | Official website content references ARTE coverage, indicating broader media interest around the event | arte.tv | Editorial Producer, Brand Partnerships Manager | Confirmed Speaker Organization |
| M6 | Media organization | Official website content references M6 coverage, showing event visibility to national media | m6.fr | Editorial Producer, Partnerships Manager, Sponsorship Lead | Confirmed Speaker Organization |
| Hubert Bensoussan & Associés Avocats | Legal services | Named in official webinar content; relevant to franchise legal advisory and contract support | hba-avocats.com | Partner, Franchise Lawyer, Business Development Director | Confirmed Speaker Organization |
| Franchise Board | Franchise advisory / digital | Named in official webinar content; relevant to growth, digitization, and network advisory | franchiseboard.fr | Founder, Strategy Director, Digital Transformation Lead | Confirmed Speaker Organization |
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Franchise Development Director | Expansion / Strategy | Director / VP | Owns network growth, new franchise recruitment, and partner expansion |
| 2 | Managing Director / CEO | Executive Office | C-level | Approves growth strategy, investment, and partner selection |
| 3 | Operations Director | Operations | Director | Focuses on unit economics, process standardization, and rollout readiness |
| 4 | Network Director | Franchise Network | Director | Manages multi-site growth and franchisee performance |
| 5 | Procurement Manager | Procurement / Purchasing | Manager | Evaluates suppliers for franchise fit, pricing, and service delivery |
| 6 | Category Manager | Merchandising / Purchasing | Manager | Important for retail and product-driven franchise concepts |
| 7 | Finance Director / CFO | Finance | Director / C-level | Assesses funding, cost control, and franchise economics |
| 8 | Legal Counsel / Franchise Lawyer | Legal | Senior Manager / Director | Supports contracts, disclosure, compliance, and network structuring |
| 9 | Partnerships Director | Business Development | Director | Builds channel alliances, sponsorships, and ecosystem relationships |
| 10 | Small Business / Entrepreneur Advisor | Advisory / Consulting | Manager / Director | Influences franchise selection and buying decisions for candidates |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Business Supplies & Equipment | Franchise operators need opening, fit-out, and operational suppliers | Supplier targeting for multi-site expansion |
| 2 | Retail | Many franchise concepts are retail-based or retail-adjacent | Category, merchandising, and store-operations outreach |
| 3 | Restaurants | Food-service franchising is a major expo segment | Kitchen, POS, logistics, and staffing solutions |
| 4 | Hospitality | Hotel, leisure, and service concepts are relevant to franchise growth | Expansion and operating-systems sales |
| 5 | Management Consulting | Advisors influence franchise selection and growth planning | Channel partnerships and advisory sales |
| 6 | Financial Services | Financing is central to franchise acquisition and development | Loan, leasing, and treasury product targeting |
| 7 | Law Practice | Franchise agreements and compliance are legal-heavy | Legal advisory and document workflow sales |
| 8 | Accounting | Franchisees and brands rely on accounting and tax support | Bookkeeping, payroll, and reporting solutions |
| 9 | Commercial Real Estate | Location selection is critical for franchise units | Site selection and property services outreach |
| 10 | Information Technology & Services | Franchise networks need POS, CRM, ERP, and digital operations tools | Software and digital transformation sales |
| 11 | Marketing & Advertising | Franchises require local and network-level demand generation | Performance marketing and creative services |
| 12 | Logistics & Supply Chain | Distribution and replenishment are important in multi-unit networks | Fulfillment and supply optimization sales |
| 13 | Consumer Goods | Many exhibitors sell products used in franchise operations | Equipment, products, and consumables |
| 14 | Education Management | Training and onboarding matter for franchise onboarding | Training platforms and enablement tools |
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed for 2027 | Confirmed unavailable | Organizer website does not publish a 2027 total in the provided text | Use historical benchmark only for planning |
| Historical attendance | More than 31,900 participants in 2026 | Historical / prior-year evidence | Official event website | Includes employees, retailers, investors, and business creators |
| Exhibitor count | Approximately 465 brands / enseignes in 2026 | Historical / prior-year evidence | Official event website | Referenced as participating brands and networks |
| Partner count | Approximately 100 partners in 2026 | Historical / prior-year evidence | Official event website | Includes banks, insurers, cities & territories, lawyers, accountants, consultants, institutions, and media |
| Conference / workshop activity | Program includes conferences, workshops, and pitch sessions | Confirmed | Official event website | Strong engagement value for B2B lead capture and thought leadership |
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Franchise acquisition | Evaluate business ownership options and growth models | Matchmaking, discovery meetings, and franchise education | Franchise consulting, lead generation, financing |
| Financing | Secure acquisition and opening capital | Meet lenders, brokers, and financial advisors | Loans, leasing, fintech, underwriting support |
| Legal / compliance | Understand contracts, disclosures, and obligations | Conference sessions and one-to-one advisory | Legal services, contract management, compliance tools |
| Store opening / fit-out | Launch or expand units efficiently | Supplier discovery and cost benchmarking | Equipment, fixtures, construction, office fit-out |
| Technology | Standardize operations and reporting across locations | Demonstrations of POS, CRM, ERP, and franchise management software | IT services, SaaS, workflow automation |
| Marketing and lead generation | Drive local and network-level customer acquisition | Agency, media, and platform meetings | Digital marketing, CRM, advertising, analytics |
| Training and onboarding | Standardize franchisee ramp-up and quality control | Education sessions and platform demos | LMS, training content, HR tech |
| Expansion strategy | Scale the network into new territories | Territory planning, association networking, partner introductions | Consulting, market intelligence, location analytics |
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is centered on franchise buyers, brands, and supporting ecosystem partners |
| Decision-maker availability | High | Franchise development, finance, legal, and operations leaders are highly likely to attend |
| Data collection potential | High | Exhibitor, speaker, and partner ecosystems support strong list-building opportunities |
| Apollo targeting potential | Very High | Clear industry, title, and department signals support focused Apollo.io segmentation |
| Geographic targeting potential | High | Strong French concentration with broader European reach |
| Best outreach approach | High-touch, education-led | Use franchise-readiness messaging, ROI proof, and expansion/operations use cases |
| Overall lead quality | Very High | Excellent for B2B outreach to franchise brands, service providers, and growth-focused buyers |
| Best use case | Attendee list building, sponsorship targeting, and franchise ecosystem prospecting | Useful for sales teams selling into franchise networks and supporting advisors |
| Limitations / risks | Medium | Current-year attendee and exhibitor names are not fully public in the provided source text |
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Retail; Restaurants; Hospitality; Financial Services; Law Practice; Accounting; Commercial Real Estate; Information Technology & Services; Management Consulting; Marketing & Advertising; Logistics & Supply Chain; Business Supplies & Equipment | Target brands, advisors, and service providers around franchise growth and operations |
| Departments | Executive, Operations, Business Development, Finance, Legal, Procurement, Marketing, Sales | Reach decision-makers and influencers involved in franchise acquisition and expansion |
| Seniority | C-Level, VP, Director, Head, Manager | Prioritize buyers with budget and authority |
| Job titles | Franchise Development Director; Network Director; Managing Director; CEO; Operations Director; Procurement Manager; Finance Director; Franchise Consultant; Partnerships Director; Legal Counsel | Improve relevance and response rates |
| Geography | France; Île-de-France; Paris; major French metros; Benelux; Western Europe | Mirror event concentration and nearby expansion corridors |
| Employee size | 1–10; 11–50; 51–200; 201–500; 501–1,000; 1,000+ | Capture both emerging franchise brands and mature multi-unit operators |
| Keywords | franchise, franchising, network expansion, multi-unit, entrepreneurship, franchise development, site selection, unit economics, franchisee recruitment | Increase precision for franchise-related accounts |
| Company type | Privately held, public company, association, franchise network, advisory firm | Cover brands and ecosystem partners |
| Technologies, if relevant | POS, CRM, ERP, franchise management software, marketing automation, lead generation, payroll, LMS | Useful when selling software to franchise operators |
| Revenue range, if relevant | SMB to mid-market, plus larger multi-location groups | Match the franchise mix from emerging to established networks |
Suggested Apollo Search Logic: (franchise OR franchising OR "franchise development" OR "network expansion" OR "multi-unit") AND (director OR VP OR head OR manager OR founder OR CEO) AND (retail OR restaurants OR hospitality OR consulting OR finance OR legal OR "commercial real estate").
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Franchise Expo Paris official website | Official organizer website | Event name, edition 2027, organizer, historical 2026 attendance, 2026 brand/partner scale, 13–15 March 2027 date, Paris location | Very High |
| Franchise Expo Paris homepage content | Official event content | Public positioning, franchise focus, conference/workshop format, partner ecosystem, official timing statement | Very High |
| Official event page references to named speakers and media coverage | Official event content | Confirmed speaker organizations and media ecosystem references including Pizza Cosy, Cash Express, Nestenn, Attila, M6, ARTE, Franchise Management, Toute la Franchise, Franchise Board, and Hubert Bensoussan & Associés Avocats | High |
| Provided user event brief | User-provided details | Paris, France, 2027-03-13 to 2027-03-15 | High |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to Franchise Expo Paris — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.