CategoryBusiness Services
Franchise Expo - International Trade Fair of Proven Business Model
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About this event
Franchise Expo – International Trade Fair of Proven Business Model (Franczyza Expo 2027)
Franchise Expo (Franczyza Expo) is the International Trade Fair of Proven Business Model, focused on business models built for growth through licensing and franchising. The event brings together industry leaders, innovators, and network developers to present practical solutions that support the expansion of sales networks and franchised businesses.
Date & Location
- Dates: January 26–28, 2027
- City: Warsaw
- Country: Poland
- Edition: 10th edition
What the Event Is About
The fair is designed for visitors who want to understand how proven business models are built, replicated, and scaled. Franchise Expo showcases modern technologies and innovative solutions in business management, while also offering an industry congress platform where participants can explore trends in franchising and develop practical business know-how.
It is also positioned as a strong opportunity to establish new business relationships and exchange experience across the franchising ecosystem—covering franchisors, franchise consultants, network developers, service providers, and technology partners.
Conference Program
A key component of the event is the Business Models Conference. It brings together experts to discuss the latest trends, innovations, and strategies in the world of franchising. The conference format includes speakers, panel discussions, and workshops, all structured to help participants grow their businesses and build meaningful connections.
Exhibition Sectors
Franchise Expo covers a wide range of franchising and network-business categories. The exhibition sectors include:
- Food & Beverage and Food Franchise Concepts
- Retail and Convenience Store Chains
- Educational Franchises and Skills Development
- Fitness, Sports and Wellbeing
- Entertainment, VR and Innovative Business Concepts
- Business Services and B2B Franchises
- Software, POS Systems and Franchise Digitalization
- Manufacturing, Supply Chain and Franchise Network Suppliers
- Vending Machines and Retail Technology
- Franchise Consulting, Network Development and Scaling
Why Attend (Business Value)
- Learn franchising trends and proven growth strategies through the industry congress format.
- Discover solutions across the full franchise lifecycle—from business model design and scaling to operational support.
- Connect with franchising ecosystem stakeholders including network builders, service partners, and technology providers.
- Explore innovation in franchise operations such as automation, artificial intelligence, digitalization, and modern retail/service technologies (as highlighted by the event’s focus on advanced business management solutions).
Data sheet
Franchise Expo - International Trade Fair of Proven Business Model – Event Attendee & Buyer Profile Analysis
Event Date: January 26–28, 2027
Location: PTAK Warsaw Expo, Warsaw, Poland
Event Status: Upcoming
Research Date: July 1, 2026
| Event Overview | |
|---|---|
| Event Name | Franchise Expo - International Trade Fair of Proven Business Model |
| Event Date | January 26–28, 2027 |
| Event Status | Upcoming |
| Venue | PTAK Warsaw Expo |
| City | Warsaw |
| State / Region | Masovian Voivodeship |
| Country | Poland |
| Organizer | PTAK Warsaw Expo / event organizer as presented on official event site |
| Official Event Website | franczyzaexpo.pl/en/ |
| Event Type | Trade fair, business model showcase, conference, networking event |
| Primary Category | Business Services |
| Secondary Applicable Categories | Retail, Food & Beverages, Hospitality, Education & Training, IT & Technology, Logistics & Transportation |
| Audience Reach | Primarily national with regional Central/Eastern European business reach |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Low-to-medium; official website confirms event theme and timing, but no public current-year attendance figure is provided. |
| Main Purpose of Event | To showcase proven business models, franchise opportunities, licensing concepts, sales network growth solutions, financing, marketing, logistics, automation, and AI-enabled tools for network businesses. |
About the Event
Franchise Expo - International Trade Fair of Proven Business Model is a specialized B2B event focused on franchising, licensing, and scalable business concepts. The official site positions the show as a platform for industry leaders, with exhibition sectors covering food and beverage franchises, retail chains, education, fitness, entertainment, business services, software and POS, supply-chain support, and franchise consulting.
The event matters because it brings together business owners, franchisors, investors, operators, advisors, and suppliers involved in network expansion and unit-level growth. For exhibitors and lead-generation teams, it is relevant for buyer profiling, partner acquisition, business development, technology sales, sourcing, consulting, and procurement outreach across franchise ecosystems.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Franchisors and network owners | Franchise brands, multi-unit operators, master franchise holders | Decision-makers for expansion, vendor selection, and network standards | High-value buyers for technology, services, financing, and network support |
| Prospective franchisees / investors | Individuals, SMEs, family businesses, entrepreneurs | Capital allocation and franchise purchase decisions | Relevant for franchise licensors, consultants, lenders, and advisors |
| Procurement and sourcing teams | Franchise headquarters, chain operators, retail and food networks | Vendor onboarding, purchasing, contract negotiation | Important for POS, packaging, equipment, logistics, and services suppliers |
| Operations leaders | Regional operations, multi-unit management, store operations | Operational standards, rollout execution, performance improvement | Key audience for automation, analytics, logistics, and process tools |
| Technology leaders | CIO/CTO, IT managers, digital transformation teams, POS buyers | Systems selection, integration, cybersecurity, AI adoption | Direct fit for software, POS, CRM, ERP, automation, and analytics vendors |
| Business development / expansion teams | Franchise sales, expansion, network development | Site growth, partner acquisition, market entry | Strong fit for lead-gen, real estate, consulting, and franchise services |
| Consultants and advisors | Franchise consultants, legal advisors, accountants, business coaches | Influence on selection, compliance, and growth strategy | Useful referral and channel partners for B2B suppliers |
| Retail, food, and hospitality operators | Chains, QSR brands, convenience operators, hospitality groups | Brand expansion, store format, supply-side purchasing | High relevance for suppliers of equipment, services, packaging, and technology |
| Media and association stakeholders | Franchise associations, trade media, business publications | Influence and market education | Supports visibility, thought leadership, and market positioning |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Warsaw metro / host city | Local franchisors, service firms, investors, advisors | High | Warsaw is a leading business and investment center in Poland. |
| Masovian Voivodeship | Regional operators, retail groups, franchising services | High | Strong concentration of corporate HQs and expansion-minded businesses. |
| Major Polish business hubs | Kraków, Łódź, Wrocław, Poznań, Gdańsk, Katowice | Medium-to-high | Likely source of multi-location operators and SMEs seeking growth models. |
| National reach | Poland-wide franchise brands, investors, suppliers | High | Official materials position the event as a nationwide trade fair. |
| Central and Eastern Europe | Regional expansion teams, master franchise candidates, consultants | Medium | Warsaw is a practical hub for cross-border franchise growth. |
| International | Foreign franchisors, investors, solution providers | Low-to-medium | Official site indicates some international participation potential, but no current-year split is confirmed. |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary classification | The show is centered in Warsaw and appears designed to attract franchising, retail, and business-services buyers across Poland. |
| Regional | Secondary reach | Warsaw’s connectivity supports attendance from nearby Central and Eastern European markets. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| McDonald's Poland | Quick-service restaurant operator / franchise system | Potential buyer of franchise operations, POS, supply-chain, and network solutions. | mcdonalds.pl | Operations Director; Procurement Manager; IT Director; Expansion Manager | Strong Market Fit, Attendance Not Confirmed |
| Żabka Group | Convenience retail network | Highly relevant to retail franchise, supply-chain, and digital store operations. | zabka.pl | Category Manager; Procurement Director; Operations Director; Digital Transformation Lead | Strong Market Fit, Attendance Not Confirmed |
| AmRest | Multi-brand restaurant operator | Relevant for franchising, food service technology, and network scaling solutions. | amrest.eu | Procurement Manager; Supply Chain Director; Operations Manager; Technology Director | Strong Market Fit, Attendance Not Confirmed |
| LPP SA | Retail group / multi-brand chain operator | Potential buyer for retail technology, logistics, and network management tools. | lppsa.com | Operations Director; Supply Chain Director; IT Director; Procurement Director | Strong Market Fit, Attendance Not Confirmed |
| Dino Polska | Retail supermarket operator | Relevant for retail sourcing, logistics, and store-operations vendors. | dino.pl | Procurement Manager; Logistics Director; Store Operations Director | Strong Market Fit, Attendance Not Confirmed |
| E.Leclerc Polska | Retail chain / franchise-style network | Potential buyer for retail systems, sourcing, and franchise network support. | e-leclerc.pl | Category Manager; Procurement Director; Operations Manager | Strong Market Fit, Attendance Not Confirmed |
| Empik | Retail and omnichannel brand network | Relevant for network expansion, customer experience, and POS/digital tooling. | empik.com | Retail Operations Director; Procurement Manager; IT Director | Strong Market Fit, Attendance Not Confirmed |
| Decathlon Poland | Retail chain / sports goods operator | Relevant for retail operations, logistics, and store technology buyers. | decathlon.pl | Category Manager; Supply Chain Director; Operations Director; IT Director | Strong Market Fit, Attendance Not Confirmed |
| InPost | Logistics and last-mile network operator | Relevant for franchise logistics, fulfillment, and network infrastructure suppliers. | inpost.eu | Operations Director; Procurement Manager; Technology Director; Network Expansion Manager | Strong Market Fit, Attendance Not Confirmed |
| Żywiec Zdrój / beverage distributors | Distributor / supply-side organization | Useful for supply-chain, distribution, and channel-partnership conversations. | zywiec-zdroj.pl | Sales Director; Channel Manager; Procurement Manager; Distribution Manager | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Executive Officer / Founder / Owner | Executive Office | C-Level / Owner | Often the final decision-maker for franchise purchase, expansion, and vendor selection. |
| 2 | Chief Procurement Officer / Procurement Director | Procurement | C-Level / Director | Critical for sourcing products, systems, and services used across the franchise network. |
| 3 | Director of Franchise Development | Business Development | Director | Owns network expansion and franchise partner acquisition. |
| 4 | Expansion Manager / Network Development Manager | Expansion | Manager | Responsible for opening new units, franchise recruitment, and market rollout. |
| 5 | Operations Director / Head of Operations | Operations | Director | Oversees store standards, rollout performance, and operational tooling. |
| 6 | Supply Chain Director | Supply Chain / Logistics | Director | Important for distribution, inventory, and franchise replenishment systems. |
| 7 | CIO / IT Director / Digital Transformation Lead | Information Technology | C-Level / Director | Key buyer for POS, ERP, automation, AI, analytics, and security tools. |
| 8 | Category Manager / Merchandising Manager | Merchandising / Commercial | Manager | Influences product assortment, supplier selection, and commercial terms. |
| 9 | Franchise Consultant / Advisor | Advisory | Consultant | Influences buyer education, introduction, and shortlisting of vendors. |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Business Supplies & Equipment | Franchise networks buy equipment, fixtures, operational supplies, and standardized kits. | Supplier, distributor, and equipment targeting |
| 2 | Retail | Retail chains and convenience formats are core exhibition sectors. | Category managers, retail operations, merchandising |
| 3 | Food & Beverages | Food franchise concepts are explicitly listed as a sector. | QSR, café, and food-service buyers |
| 4 | Hospitality | Franchise models often extend into hospitality and service concepts. | Operators, hotel/food service suppliers |
| 5 | Information Technology & Services | Official site highlights software, POS systems, automation, and AI. | POS, CRM, ERP, AI, and automation sales |
| 6 | Logistics & Supply Chain | Supply-chain and network support solutions are a named topic. | Distribution, fulfillment, and route-to-market providers |
| 7 | Management Consulting | Franchise consulting and scaling are official focus areas. | Advisory, strategy, and growth services |
| 8 | Education Management | Educational franchises and skills development are listed sectors. | Training, learning systems, curriculum providers |
| 9 | Sports / Health, Wellness & Fitness | Fitness, sports, and wellbeing franchise concepts are featured. | Club operators, wellness brands, equipment suppliers |
| 10 | Wholesale | Network suppliers and commercial product sourcing are relevant to franchise growth. | Distributors, channel partners, resellers |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Confirmed unavailable | Official website numbers section shows placeholder values only | Use as a lead-generation event, but do not rely on public attendance scale. |
| Exhibitor count | Not publicly confirmed | Confirmed unavailable | Official website numbers section shows placeholder values only | Current-year exhibitor list should be checked in the official catalog. |
| Buyer count | Not publicly confirmed | Not confirmed | No official buyer total published on accessible page text | Likely mix of franchise prospects, operators, and suppliers. |
| Speaker count | Not publicly confirmed | Not confirmed | Conference is confirmed; speaker count not shown in extracted text | Conference programming strengthens decision-maker access. |
| Historical attendance | Historical placeholders shown as 0 on page extract | Historical / placeholder evidence | Official “In Numbers” section in copied text | Treat as non-informative placeholder data rather than a real attendance metric. |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Franchise development | Partner acquisition, market entry, scalable operating models | Target expansion leaders and owners with growth-case messaging | Franchise advisory, CRM, lead-gen, legal services |
| POS and digitalization | Store tech, sales tracking, integrated payments, reporting | Demonstrate ROI through efficiency and standardization | POS, ERP, payment systems, dashboards |
| Automation and AI | Labor optimization, forecasting, demand planning | Frame as unit economics and growth-enablement | AI tools, automation platforms, analytics |
| Supply chain and logistics | Replenishment, distribution, store support | Connect with operations and procurement stakeholders | 3PL, warehousing, route planning, inventory tools |
| Marketing and sales networks | Customer acquisition and local activation | Offer franchise-local marketing support and automation | Marketing services, digital campaigns, local SEO |
| Financing and investment | Capital for new units, equipment, and expansion | Engage investors and lenders with growth financing offers | Lending, leasing, investment, advisory |
| Training and enablement | Onboarding, compliance, network consistency | Use conference and workshops to showcase training platforms | LMS, onboarding tools, SOP management |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is built around franchising, business models, and network growth, which naturally attracts buyers and decision-makers. |
| Decision-maker availability | High | Likely attendance from owners, founders, expansion leaders, operations, and procurement functions. |
| Data collection potential | Medium | Official public attendee lists are not shown in the extracted text; buyer profiling will rely on agenda, exhibitor catalog, and sector mapping. |
| Apollo targeting potential | Very High | Strong fit for franchising, retail, food service, logistics, and technology decision-makers. |
| Geographic targeting potential | High | Warsaw provides a clear national and regional targeting angle for Poland and nearby CEE markets. |
| Best outreach approach | Very High | Use segment-based messaging: franchise growth, store rollouts, POS modernization, supply chain efficiency, and lead generation. |
| Overall lead quality | High | Strong for B2B list building, especially for franchise services, retail tech, operations, and sourcing solutions. |
| Best use case | Lead generation and account-based prospecting | Best suited for targeted outreach to franchisors, multi-unit operators, suppliers, and expansion teams. |
| Limitations / risks | Medium | Current-year attendance list and verified counts are not publicly confirmed in the extracted source text. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Retail; Food & Beverages; Hospitality; Business Supplies & Equipment; Information Technology & Services; Logistics & Supply Chain; Management Consulting; Education Management | Focus on the most relevant buyer ecosystems for franchising and network growth. |
| Departments | Procurement; Operations; Business Development; Information Technology; Supply Chain; Finance; Marketing | Capture both purchasing and expansion decision-makers. |
| Seniority | Owner; Partner; C-Level; VP; Director; Head; Manager | Prioritize people with budget authority or strong influence. |
| Job titles | CEO, Founder, Owner, Franchise Development Director, Procurement Director, Operations Director, Supply Chain Director, IT Director, Expansion Manager, Category Manager | High-fit titles for outreach and list building. |
| Geography | Poland; Warsaw; Masovian Voivodeship; Central and Eastern Europe | Align with the event’s host market and travel radius. |
| Employee size | 11–50; 51–200; 201–500; 501–1000; 1000+ | Covers franchise groups, operators, distributors, and growth-stage chains. |
| Keywords | franchise, franchising, expansion, multi-unit, retail chain, restaurant chain, network development, POS, automation, AI, supply chain | Improve signal quality for event-related company searches. |
| Company type | Private; Public; Franchise network; Multi-location operator; Distributor | Targets both established chains and scaling operators. |
| Revenue range | Mid-market to enterprise, where relevant | Best for organizations with active expansion and procurement budgets. |
Suggested Apollo Search Logic: (franchise OR franchising OR "network development" OR expansion OR "multi-unit") AND (retail OR restaurant OR hospitality OR "food & beverages" OR logistics OR "information technology") AND (CEO OR founder OR owner OR director OR manager OR procurement OR operations OR "business development").
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Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Official Event Website – Franczyza Expo 2027 | Primary source | Event name, dates, city, country, venue, theme, sectors, conference presence, and official positioning. | Very High |
| Official Event Website – Exhibitors / Catalog / Prior Editions references | Primary source reference | Confirmed that prior editions and exhibitor catalogs exist, but current-year public lists were not visible in the extracted text. | High |
| PTAK Warsaw Expo | Venue / organizer site | Venue identity and location context for Warsaw event hosting. | High |
| Official website “In Numbers” section | Primary source extract | Historical number placeholders were visible, but not usable as actual attendance data. | Medium |
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