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About this event
FOODEX JAPAN 2027
FOODEX JAPAN 2027 is the 52nd International Food and Beverage Exhibition and is positioned as Japan’s leading food and beverage exhibition. The event is designed as an established, international business platform in Asia, bringing together global industry professionals, innovative products, and commercial opportunities across the food and beverage value chain.
Event Basics
- Official event title: FOODEX JAPAN 2027 (The 52nd International Food and Beverage Exhibition)
- Dates: March 9 (Tue) – March 12 (Fri), 2027 (4 days)
- Venue: Tokyo Big Sight
- Location: Tokyo, Japan
- Exhibition halls: East Exhibition Halls 1–6; East Exhibition Halls 7–8 / West Exhibition Halls
- Show hours: 10:00 AM – 5:00 PM (until 4:30 PM on the final day) / 9:30 AM – 5:00 PM (until 4:30 PM on the final day)
Why FOODEX JAPAN 2027 Matters (Business & Industry Context)
FOODEX JAPAN 2027 is built for decision-makers and professionals who want to discover what’s next in food and beverage—while also meeting potential business partners. The exhibition is described as a comprehensive environment supporting sourcing and networking, as well as sharing trade and industry insights.
The event is presented as an internationally oriented platform, with the scale of participation highlighted on the official website, including 3,000+ exhibitors, 28+ sectors, and participation from 100 countries. This makes it a strong industry gathering for companies aiming to maintain visibility, launch new products, and strengthen market connections across Asia.
Who the Event is For
FOODEX JAPAN is intended for global industry professionals and decision-makers involved in food and beverage businesses. The structure of the show supports multiple participant objectives, from identifying new products and innovations to exploring emerging trends and industry opportunities.
Key Show Features & Focus Areas
The official show features highlight thematic zones that reflect buyer and industry interests, including:
- NOODLE
- Packaging Innovation
- Hot & Spicy
- FOODEX WINE
- STARTUP
- New Products Plaza
- FOODEX DIGEST
Participation Scope and Market Reach
FOODEX JAPAN 2027 is positioned as a broad international marketplace within Asia, reflecting both the diversity of exhibitors and the multinational participation. With participation from 100 countries, the exhibition supports cross-border sourcing and business opportunities for food and beverage suppliers and related brands.
Official Secretariat / Organizer (As Listed)
FOODEX JAPAN Secretariat is listed as the Center for Management & HR Innovation, Japan Management Association. The official address provided is:
3-1-22 Shibakoen, Minato-ku, Tokyo 105-8522, Japan
Business registration number: 9 0104 0501 0353
How We Use This Event for Deep Buyer Research
We analyze FOODEX JAPAN 2027 to identify the most relevant buyer and attendee profiles aligned to food and beverage commercial needs—such as sourcing, procurement-related decision-making, product discovery, packaging and innovation, and expansion into new market segments.
Data sheet
FOODEX JAPAN – Event Attendee & Buyer Profile Analysis
Event Date: March 9–12, 2027
Location: Tokyo Big Sight, Tokyo, Japan
Event Status: Upcoming
Research Date: July 1, 2026
Event Overview
| Event Name | FOODEX JAPAN 2027 |
| Event Date | March 9–12, 2027 |
| Event Status | Upcoming |
| Venue | Tokyo Big Sight; East Exhibition Halls 1–6 and East/West exhibition halls per official schedule |
| City | Tokyo |
| State / Region | Tokyo Metropolis |
| Country | Japan |
| Organizer | Japan Management Association (JMA) / FOODEX JAPAN Secretariat |
| Official Event Website | www3.jma.or.jp/foodex/en/index.html |
| Event Type | International trade exhibition / business matchmaking platform for food and beverage |
| Primary Category | Food & Beverages |
| Secondary Applicable Categories | Packing & Packaging; Hospitality; Logistics & Transportation; Business Services; Retail |
| Audience Reach | Global trade audience with strong Asia-Pacific buyer concentration |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. Official website confirms 3,000+ exhibitors and participation from 100 countries. |
| Attendance Data Reliability | High for venue, dates, organizer, exhibitor scale, and country reach; low for public attendance count because no organizer-confirmed visitor total was provided on the official page |
| Main Purpose of Event | To connect food and beverage suppliers with global buyers for sourcing, trade, networking, product discovery, and market expansion across Asia and international markets |
About the Event
FOODEX JAPAN is a major international food and beverage exhibition held in Tokyo and positioned as one of Asia’s most established B2B platforms for sourcing, trade development, and market access. The official event materials describe it as a comprehensive environment for decision-makers and professionals, bringing together global industry participants, innovative products, and new business opportunities across a broad range of food and beverage sectors.
The event matters because it attracts buyer-side organizations seeking suppliers, new brands, packaging solutions, distribution partners, and category innovation. With official evidence of 3,000+ exhibitors, 28+ sectors, and participation from 100 countries, FOODEX JAPAN is highly relevant for procurement, trade development, retail sourcing, import/export, foodservice purchasing, and commercial partnership building.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Procurement and sourcing teams | Food manufacturers, importers, retailers, distributors, hotel groups, restaurant chains | Category sourcing, supplier onboarding, commercial negotiation | Core audience for supplier discovery and contract opportunities |
| Retail buyers and category managers | Supermarkets, convenience chains, specialty food retailers, e-commerce grocery platforms | Assortment selection, private label sourcing, category growth | Strong fit for packaged foods, beverages, and private-label suppliers |
| Importers and trading companies | Food importers, export agents, trading houses, cross-border distributors | Brand representation, distribution rights, import sourcing | Important for international suppliers entering Japan and Asia-Pacific markets |
| Wholesalers and distributors | Regional wholesalers, foodservice distributors, grocery distributors | Channel expansion, margin management, supply continuity | Highly relevant for scale suppliers seeking broad market reach |
| Foodservice and hospitality buyers | Hotels, resorts, airlines, caterers, restaurant groups, institutional foodservice operators | Menu sourcing, quality, cost control, supply reliability | Relevant for ingredients, beverages, frozen foods, and packaging suppliers |
| Manufacturing and product development teams | Food processors, beverage producers, CPG manufacturers | Ingredient selection, new product development, reformulation | Strong for ingredient suppliers, machinery adjacent vendors, and packaging innovators |
| Government and trade organizations | Trade promotion agencies, export councils, agricultural boards, embassies | Market access, export support, international trade promotion | Supports country pavilions and inbound/outbound trade relationships |
| Startup and innovation stakeholders | Food-tech startups, incubators, venture investors, innovation teams | Partner evaluation, product validation, capital deployment | Relevant where new products, sustainability, and packaging innovation are priorities |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Tokyo | High local attendance from corporate headquarters, importers, trading houses, hospitality groups, and retail headquarters | High | Tokyo is Japan’s primary commercial and buyer decision-making hub |
| Host region: Tokyo Metropolitan Area / Kanto | Very strong regional sourcing and distribution attendance from surrounding prefectures | High | Convenient access for major food and retail headquarters in eastern Japan |
| Nearby business hubs | Yokohama, Chiba, Saitama, Nagoya, Osaka, Kobe | Medium to High | These hubs contain importers, distributors, manufacturers, and retail HQs |
| National reach: Japan | Buyers from across Japan, especially foodservice, retail, manufacturing, and trading sectors | High | National relevance is strong due to the event’s scale and category breadth |
| International reach | Asia-Pacific, Europe, North America, Middle East, and export-oriented emerging markets | High | Official website states participation from 100 countries, supporting global sourcing behavior |
| Key trade corridors | Japan–ASEAN, Japan–Korea, Japan–China, Japan–Australia, Japan–EU, Japan–US | High | Useful for supplier, importer, and distributor targeting |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Global | Primary classification | Official website indicates participation from 100 countries and 3,000+ exhibitors, confirming broad international scope |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| AEON Co., Ltd. | Retail buyer / supermarket group | Large-scale grocery and private-label sourcing relevance | aeon.info | Category Manager, Buyer, Procurement Manager, Private Label Manager | Strong Market Fit, Attendance Not Confirmed |
| Seven & i Holdings Co., Ltd. | Retail buyer / convenience and supermarket operator | High-volume packaged food and beverage sourcing | 7andi.com | Purchasing Director, Category Manager, Product Development Manager | Strong Market Fit, Attendance Not Confirmed |
| KOKUBU Group Corp. | Food and beverage wholesaler | Import, distribution, and channel expansion partner | kokubu.co.jp | Sourcing Director, Trading Manager, Distribution Manager | Strong Market Fit, Attendance Not Confirmed |
| Mitsubishi Corporation | Trading house / importer | Global food trade, supply chain, and brand distribution relevance | mitsubishicorp.com | Business Development Director, Food Trading Manager, Procurement Lead | Strong Market Fit, Attendance Not Confirmed |
| Ito En, Ltd. | Beverage producer / buyer-side manufacturer | Ingredient sourcing, packaging, and new product development | itoen-global.com | Procurement Manager, Packaging Manager, Product Development Director | Strong Market Fit, Attendance Not Confirmed |
| Ajinomoto Co., Inc. | Food manufacturer | Ingredient sourcing, product innovation, and global trade relevance | ajinomoto.com | Strategic Sourcing Manager, R&D Director, Procurement Lead | Strong Market Fit, Attendance Not Confirmed |
| Nissin Foods Holdings Co., Ltd. | Food manufacturer | Packaged food sourcing and innovation relevance | nissin.com | Category Manager, Procurement Director, Innovation Manager | Strong Market Fit, Attendance Not Confirmed |
| JTB Corporation | Hospitality / travel buyer | Relevant for hospitality food procurement and events catering | jtbcorp.jp | Procurement Manager, Operations Director, Catering Buyer | Strong Market Fit, Attendance Not Confirmed |
| ANA Holdings Inc. | Airline / foodservice buyer | In-flight catering and beverage sourcing | ana.co.jp | Catering Procurement Manager, Supply Chain Director | Strong Market Fit, Attendance Not Confirmed |
| Japan External Trade Organization (JETRO) | Government / trade promotion organization | Supports inbound/outbound food trade and market access | jetro.go.jp | Trade Promotion Manager, International Business Director | Confirmed Government / Procurement Organization |
| Tokyo Metropolitan Government | Government / regional trade authority | Potential policy, export, food industry, and regional promotion stakeholder | metro.tokyo.lg.jp | Procurement Officer, Industry Promotion Manager, Trade Promotion Lead | Strong Market Fit, Attendance Not Confirmed |
| Mitsui & Co., Ltd. | Trading house / importer | Food distribution, sourcing, and market entry relevance | mitsui.com | Trading Manager, Business Development Director, Procurement Lead | Strong Market Fit, Attendance Not Confirmed |
| Lawson, Inc. | Retail buyer / convenience chain | Convenience retail sourcing, new product rollout, and category purchasing | lawson.jp | Merchandising Director, Buyer, Product Planning Manager | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer / VP Procurement | Procurement | C-Level / VP | Owns sourcing strategy, supplier selection, and commercial terms |
| 2 | Director of Procurement / Strategic Sourcing Manager | Procurement / Sourcing | Director / Manager | Evaluates suppliers, coordinates category buys, and runs RFQs |
| 3 | Category Manager / Buying Manager | Merchandising / Buying | Manager / Senior Manager | Controls assortment, pricing, vendor evaluation, and shelf strategy |
| 4 | Supply Chain Director / Logistics Director | Supply Chain / Operations | Director / VP | Influences supplier reliability, lead times, and import logistics |
| 5 | Import Manager / Trading Manager | International Trade | Manager / Director | Responsible for inbound product sourcing and cross-border commerce |
| 6 | Product Development Director / R&D Manager | Product Development / R&D | Director / Manager | Searches for ingredients, formulations, and packaging innovation |
| 7 | Foodservice Procurement Manager / Catering Buyer | Foodservice / Hospitality | Manager | Sources ingredients, beverages, and operational consumables |
| 8 | Supplier Diversity / Partnership Manager | Procurement / Partnerships | Manager / Director | Creates new supplier relationships and market access opportunities |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Food & Beverages | Direct category match for the show | Manufacturers, buyers, distributors, ingredient procurement |
| 2 | Retail | Retail sourcing and category management are central attendee profiles | Supermarkets, convenience chains, specialty retail buyers |
| 3 | Wholesale | Relevant for distribution and channel development | Importers, distributors, trading companies |
| 4 | Import & Export | FOODEX is strongly trade-oriented and international | Trading houses, market-entry teams, cross-border sourcing |
| 5 | Logistics & Supply Chain | Supply continuity and distribution are critical in F&B trade | Cold chain, freight, warehousing, import logistics |
| 6 | Hospitality | Hotels, resorts, and catering are active food buyers | Foodservice sourcing and menu innovation |
| 7 | Packaging & Containers | Packaging innovation is featured on the show site | Food packaging suppliers and sustainability solutions |
| 8 | Consumer Goods | Many attendee organizations buy and distribute consumer food products | CPG sourcing, branding, and retail placements |
| 9 | Management Consulting | Advisors support market entry, sourcing, and transformation | Trade strategy, supplier selection, category growth |
| 10 | Government Administration | Trade promotion and food policy stakeholders may attend | Public-sector procurement, export support, trade relations |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Confirmed unavailable | Official website did not publish a visitor total in the extracted content | Use exhibitor scale and country reach as proxy indicators only |
| Exhibitor count | 3,000+ | Confirmed | Official event website | Strong indicator of large B2B sourcing floor |
| Buyer count | Not publicly confirmed | Unavailable | No buyer total stated in extracted official content | Likely substantial, but should not be stated as fact |
| Speaker count | Not publicly confirmed | Unavailable | No speaker total stated in extracted official content | Use agenda or seminar pages if available later |
| Sponsor count | Not publicly confirmed | Unavailable | No sponsor total stated in extracted official content | Not needed for core buyer analysis |
| Historical attendance | Prior-year figure not included in extracted official text | Not assessed here | Official content excerpt provided by user | Attendance figure not publicly confirmed by the organizer. |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Procurement | Reliable suppliers, better pricing, and category diversification | One-to-one sourcing meetings and booth qualification | Finished goods, ingredients, private label manufacturing, trading services |
| Retail sourcing | Assortment innovation, consumer appeal, margin improvement | Category manager outreach and product sampling | Packaged foods, beverages, private label, shelf-ready packaging |
| Import / export trade | Cross-border distribution and market entry partners | Distributor introductions and regional partner development | Export-ready products, compliance support, documentation services |
| Packaging innovation | Convenience, sustainability, branding, shelf impact | Solution demos and sustainable packaging pitches | Flexible packaging, paper-based alternatives, labeling systems |
| Foodservice and hospitality | Menu differentiation and supply consistency | Sampling and operational-value discussions | Ready-to-use foods, beverage systems, frozen items, bulk ingredients |
| Product innovation | New flavors, healthier formats, premiumization | R&D and product development meetings | Ingredients, formulations, co-manufacturing, concept development |
| Sustainability | Lower environmental impact and stronger ESG compliance | Supplier sustainability positioning | Eco packaging, traceability, waste reduction, clean-label products |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The show is directly centered on food and beverage sourcing, distribution, and trade |
| Decision-maker availability | High | Strong presence of procurement, sourcing, trading, category, and product development roles |
| Data collection potential | High | Exhibitor scale, sector breadth, and global profile support lead generation use cases |
| Apollo targeting potential | Very High | Clear fit for industries, titles, and account-based targeting around sourcing and trade |
| Geographic targeting potential | High | Tokyo, Japan, and major APAC import/export hubs are natural targets |
| Best outreach approach | High-value account outreach | Use category-based messaging, trade need triggers, and product-line relevance |
| Overall lead quality | Very High | Excellent event for B2B attendee list building, buyer profiling, and supplier-targeted outreach |
| Best use case | Lead generation and account-based sales | Ideal for buyer list sales, exhibitor prospecting, distributor outreach, and partnership development |
| Limitations / risks | No public attendance total in extracted official content | Visitor count should not be assumed; use exhibitor and country scale as the verified indicators |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Food & Beverages; Retail; Wholesale; Import & Export; Logistics & Supply Chain; Hospitality; Packaging & Containers; Consumer Goods; Government Administration; Management Consulting | Align accounts with the event’s buyer and trade ecosystem |
| Departments | Procurement; Purchasing; Supply Chain; Operations; Merchandising; Product; R&D; Business Development; Partnerships | Target decision-makers and influencers with buying authority |
| Seniority | C-Level; VP; Director; Head; Manager | Prioritize commercial and operational buyers |
| Job titles | Chief Procurement Officer, VP Procurement, Director of Procurement, Strategic Sourcing Manager, Category Manager, Buyer, Import Manager, Trading Manager, Supply Chain Director, Product Development Director | Capture the roles most likely to source or evaluate suppliers |
| Geography | Japan; Tokyo; Greater Tokyo; Osaka; Nagoya; Fukuoka; South Korea; China; Taiwan; Singapore; Hong Kong; Australia; United States | Focus on regional buyer hubs and international trading lanes |
| Employee size | 51–200; 201–500; 501–1,000; 1,001–5,000; 5,000+ | Capture mid-market to enterprise buying organizations |
| Keywords | food sourcing, beverage sourcing, import, distributor, wholesale, private label, category management, procurement, trade, packaging, cold chain | Refine lists to trade and buyer-intent accounts |
| Company type | Public company; private enterprise; trading house; distributor; retailer; manufacturer; government-linked organization | Match common FOODEX attendee profiles |
Suggested Apollo Search Logic: (food OR beverage OR grocery OR retail OR importer OR distributor OR wholesaler OR trading) AND (procurement OR sourcing OR buyer OR category manager OR supply chain OR product development OR merchandising) AND location: Japan or APAC trading hubs.
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Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| FOODEX JAPAN Official Website | Official organizer website | Event name, dates, venue, organizer, exhibitor count, sector count, country reach, and event purpose | Very High |
| Tokyo Big Sight | Venue website | Venue identity and event location context | High |
| Japan Management Association (JMA) | Organizer website | Organizer identity and institutional backing | High |
| Japan External Trade Organization (JETRO) | Government / trade agency reference | Relevant government-side trade promotion context for buyer profiling | High |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to FOODEX JAPAN — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
🔒 Get my buyer details Free · ~20 seconds