🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to FOOD2CHINA — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
🔒 Get my buyer details Free · ~20 seconds
About this event
Food2China Expo (中食展®（广州）)
Food2China Expo is scheduled to take place from September 10–12, 2026 at Area B, Canton Fair Complex in Guangzhou, China. The show is held in collaboration with GIFIF and Wine to China Expo, creating a broader food, beverage, and catering ingredients platform for cross-category sourcing and industry networking.
Positioned as a premier food industry marketplace, Food2China Expo is designed to support trade, communication, and collaboration across the full food supply chain. The event brings together global brands and professional buyers to explore and exchange products from different regions, with a focus on product discovery, market connection, and business matching opportunities.
What the exhibition covers
The exhibition categories cover a wide range of food and beverage segments, including imported and packaged food, fruits and vegetables, agrifood products, geographic indication products, general food, convenience food, catering ingredients, frozen meat products, wine and spirits, coffee and tea, drinks, dairy products, seafood, and more. With this breadth of coverage, the event supports both broad portfolio sourcing and targeted category procurement for buyers serving retail, hospitality, and food manufacturing supply chains.
Scale and expected reach
Food2China Expo is presented with a large-scale footprint and international participation. The event highlights include:
- 60,000+㎡ exhibition area
- 2,000+ exhibitors
- 30+ countries and regions represented
- 60,000+ visitors expected
- 20+ forums & competitions on-site
On-site events & forums (highlights)
In addition to the exhibition, the show includes a variety of competitions and business-oriented programs, including:
- 2026 Asian Pastry Yong Chefs Challenge
- The Asian Pastry Art Challenge (individual categories)
- Durian Prestige · World Dessert Innovation Award (individual categories)
- The 4th Sanhe Cup National Pastry Decorating Skills Competition
- Business Match Meetings for product promotions and brand launches for nations & regions
- Regional Signature Food & Ingredient Matchmaking Exchange
Co-located platform effect
Because Food2China Expo is co-located with GIFIF and Wine to China Expo, the event benefits from cross-attendee flow across food ingredients, food products, and wine/spirits-related business interests. This helps participating brands connect with a wider spectrum of buyers and industry decision-makers during the same dates in the same venue area.
Who visits (audience direction)
The show is designed for global trade buyers and industry professionals. It targets professionals engaged in food and beverage sourcing, product evaluation, distribution and retail planning, hospitality and catering operations, and industry collaboration—supported by the show’s matchmaking programs and sector-focused forums.
Bottom line: Food2China Expo is a concentrated, high-footfall, internationally connected sourcing event in Guangzhou, bringing together global exhibitors and trade buyers around imported food, catering ingredients, beverage categories, and regionally distinctive food products—amplified through co-location with GIFIF and Wine to China Expo and reinforced by on-site competitions and business forums.
Data sheet
FOOD2CHINA – Event Attendee & Buyer Profile Analysis
Event date: 10–12 September 2026
Location: Area B, Canton Fair Complex, Guangzhou, China
Event status: Upcoming
Research date: 1 July 2026
Location: Area B, Canton Fair Complex, Guangzhou, China
Event status: Upcoming
Research date: 1 July 2026
Event Overview
| Event Name | FOOD2CHINA (Food2China Expo / 中食展®（广州）) |
| Event Date | 10–12 September 2026 |
| Event Status | Upcoming |
| Venue | Area B, Canton Fair Complex |
| City | Guangzhou |
| State / Region | Guangdong |
| Country | China |
| Organizer | Constellar-WorldEx Exhibitions (Guangzhou) Co., Ltd. |
| Official Event Website | Food2China Expo official website |
| Event Type | International trade exhibition, buyer-supplier sourcing fair, food and beverage industry platform |
| Primary Category | Food & Beverages |
| Secondary Applicable Categories | Agriculture & Forestry; Packing & Packaging; Hospitality; Logistics & Transportation; Power & Energy |
| Audience Reach | Global, with strong Greater Bay Area and national China buyer concentration |
| Estimated Attendance / Expected Footfall | 60,000+ trade professionals expected; 2,000+ exhibitors/brands expected |
| Attendance Data Reliability | Estimated, based on organizer-published expectations and official event positioning |
| Main Purpose of Event | To connect global food and beverage suppliers with trade buyers for sourcing, brand launches, product promotion, matchmaking, and category discovery across the food industry chain |
About the Event
FOOD2CHINA is a large-scale international food and beverage sourcing exhibition held in Guangzhou and co-located with related food and wine platforms. The 2026 edition is positioned as a cross-border trade and procurement meeting point for imported food, packaged foods, produce, agrifood products, convenience foods, meat, seafood, dairy, coffee, tea, wine and spirits, and catering ingredients. The official website presents the event as a platform spanning almost every link in the food industry chain.
The show matters because Guangzhou is a major trade gateway for South China, the Greater Bay Area, and wider Asia-Pacific food distribution. FOOD2CHINA is relevant for procurement teams, importers, distributors, wholesalers, retailers, foodservice operators, category managers, brand owners, and regional agents seeking sourcing, launch opportunities, and business matchmaking. It is also suitable for B2B attendee list building because the event explicitly targets trade buyers and promotes VIP buyer participation and matchmaking activities.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Importers and brand agents | Food import firms, trading companies, overseas brand representatives | High influence on sourcing, market entry, and distribution decisions | Core audience for overseas suppliers and new-to-market brands |
| Distributors and wholesalers | Regional food distributors, wholesale networks, channel partners | Purchase and channel expansion decisions | Important for bulk sales, exclusive distribution, and SKU expansion |
| Retail buyers and category managers | Supermarkets, specialty food chains, convenience retail, e-commerce retailers | Assortment selection, pricing, private label, and shelf placement | High-value for packaged food, beverage, dairy, and premium product suppliers |
| Foodservice and HORECA procurement | Hotels, restaurants, catering groups, banquet operators, central kitchens | Menu sourcing, ingredient approval, supplier qualification | Strong fit for catering ingredients, frozen foods, beverages, and specialty items |
| Procurement and sourcing teams | Food manufacturers, retail chains, hospitality groups, distributors | Direct purchasing, supplier evaluation, cost and quality negotiation | Best audience for B2B supplier outreach and attendee list sales |
| Food manufacturers and processors | Snack producers, beverage companies, dairy processors, frozen food brands | Ingredient sourcing, co-packing, OEM/ODM, packaging decisions | Relevant for ingredient suppliers, machinery, packaging, and formulation providers |
| Government and regional promotion bodies | Trade promotion agencies, provincial food bureaus, local industry associations | Market facilitation, export promotion, regional pavilion management | Relevant for country pavilions, export programs, and investment promotion |
| Consultants, media, and industry associations | Trade media, food consultants, associations, trend analysts | Influence, visibility, market intelligence, event amplification | Useful for PR, lead generation, and ecosystem mapping |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Guangzhou host city | Local importers, distributors, retailers, foodservice buyers | High | Guangzhou is a major food trade and logistics hub |
| Guangdong Province | Provincial distributors, supermarket groups, restaurants, processors | High | Strong demand base in the Greater Bay Area |
| Nearby business hubs | Shenzhen, Foshan, Dongguan, Zhuhai, Hong Kong, Macau | High | Cross-border sourcing and retail distribution potential |
| National China reach | Buyers from major provinces, state-owned and private food groups | Very High | Official show positioning emphasizes nationwide trade reach |
| International Asia-Pacific | Overseas exporters, country pavilions, import agents, regional distributors | High | Organizer expects participation from 30+ countries and regions |
| Global trade corridors | Exporters from Europe, Americas, Oceania, Middle East, Southeast Asia | Medium to High | Most relevant for suppliers seeking China market entry and regional expansion |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Global | Primary classification | The organizer expects exhibitors and brands from 30+ countries and regions, making the event globally relevant for import-export, sourcing, and market entry. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Alibaba Group | E-commerce / food retail ecosystem buyer | Potential sourcing, marketplace, and cross-border food trade decision-maker | alibabagroup.com | Category Manager, Procurement Manager, Sourcing Director | Strong Market Fit, Attendance Not Confirmed |
| JD.com | Retail / distribution buyer | Large-scale food retail and supply chain sourcing relevance | jd.com | Purchasing Director, Category Manager, Supply Chain Manager | Strong Market Fit, Attendance Not Confirmed |
| Sun Art Retail Group | Supermarket / hypermarket buyer | Relevant for imported packaged foods, fresh produce, and beverages | sunartretail.com | Merchandising Director, Buying Manager, Category Manager | Strong Market Fit, Attendance Not Confirmed |
| Freshippo (Hema) | Fresh retail / omnichannel buyer | High fit for imported food, premium produce, chilled and frozen products | hema.com | Procurement Lead, Category Manager, Product Manager | Strong Market Fit, Attendance Not Confirmed |
| COFCO Group | Food conglomerate / importer / processor | Major buyer-side organization in food processing, trading, and supply chain | cofco.com | Procurement Manager, Sourcing Director, Business Development Director | Strong Market Fit, Attendance Not Confirmed |
| Wumart | Supermarket chain buyer | Potential buyer for packaged food, beverages, dairy, and household food staples | wumart.com | Buying Manager, Category Manager, Merchandising Director | Strong Market Fit, Attendance Not Confirmed |
| Mixue Group | Beverage / dessert chain buyer | Relevant for tea, coffee, dairy, ingredients, and franchise supply procurement | mixue.com | Procurement Director, Supply Chain Manager, Product Development Manager | Strong Market Fit, Attendance Not Confirmed |
| Xibei | Restaurant group buyer | Foodservice operator with ingredient sourcing needs | xibei.com | Procurement Manager, Operations Director, Culinary Development Lead | Strong Market Fit, Attendance Not Confirmed |
| Haidilao International Holding | Restaurant chain buyer | Large restaurant operator with food ingredient, frozen food, and supply chain requirements | haidilao.com | Procurement Director, Supply Chain Director, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Sam’s Club China | Warehouse club buyer | High-volume import and private label food buyer profile | samsclub.com.cn | Category Manager, Sourcing Manager, Merchandise Director | Strong Market Fit, Attendance Not Confirmed |
| Carrefour China | Retail buyer | Relevant for imported foods, beverages, and retail category expansion | carrefour.com.cn | Buying Manager, Category Manager, Procurement Director | Strong Market Fit, Attendance Not Confirmed |
| Costco Wholesale | Warehouse retail buyer | Relevant for bulk packaged food, premium imports, and private label sourcing | costco.com | Sourcing Director, Buying Manager, Category Manager | Strong Market Fit, Attendance Not Confirmed |
| SPAR China | Retail / franchise buyer | Strong fit for consumer packaged foods and beverages | spar.com | Merchandising Director, Procurement Manager, Category Manager | Strong Market Fit, Attendance Not Confirmed |
| Regional food importers and distributors | Importer / distributor buyer segment | Common attendee profile for international food sourcing events | varies by organization | Sourcing Manager, General Manager, Import Manager | Prior-Year Participation Evidence |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer / Head of Procurement | Procurement | C-level / VP | Owns enterprise sourcing strategy and supplier selection |
| 2 | Procurement Director / Procurement Manager | Procurement | Director / Manager | Directly evaluates and negotiates supplier offers |
| 3 | Strategic Sourcing Manager | Sourcing / Supply Chain | Manager | Key decision-maker for supplier evaluation and competitive sourcing |
| 4 | Category Manager / Buying Manager | Merchandising / Buying | Manager | Selects products, pricing, and assortment for retail or channel sales |
| 5 | Supply Chain Director / Supply Chain Manager | Supply Chain | Director / Manager | Influences sourcing reliability, logistics, and replenishment performance |
| 6 | Product Development Manager / Innovation Manager | R&D / Product | Manager | Seeks new ingredients, formulations, and product concepts |
| 7 | Operations Director / Operations Manager | Operations | Director / Manager | Cares about supply continuity, throughput, and vendor performance |
| 8 | Import Manager / International Trade Manager | Trade / Logistics | Manager | Manages cross-border procurement and customs-related sourcing |
| 9 | Foodservice Procurement / F&B Purchasing Manager | Foodservice / Hospitality | Manager | Purchases ingredients and beverage inputs for menu operations |
| 10 | Business Development Director / Partnerships Director | Commercial | Director | Evaluates market entry, channel partnerships, and new accounts |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Food & Beverages | Direct core industry of the event | Ingredient, finished goods, and brand buyers |
| 2 | Import & Export | Many attendees are cross-border sourcing and trading firms | Importers, export agents, trade companies |
| 3 | Retail | Retail category buyers are a prime audience | Supermarkets, specialty chains, warehouse clubs |
| 4 | Wholesale | Distributor and wholesaler sourcing is central to the show | Food distributors, channel partners |
| 5 | Logistics & Supply Chain | Perishable food trade depends on efficient supply chain execution | Cold chain, warehousing, transport partners |
| 6 | Hospitality | Hotel, restaurant, and catering buyers attend for ingredient sourcing | HORECA procurement teams |
| 7 | Agriculture | Produce, agrifood, and geographic indication products are featured | Producers, exporters, cooperatives |
| 8 | Packaging & Containers | Packaged food brands often need packaging suppliers and OEM support | Private label and co-packing procurement |
| 9 | Business Supplies & Equipment | Relevant to kitchen, cold storage, and food handling supply chains | Foodservice and processing support buyers |
| 10 | Management Consulting | Trade advisors and market-entry consultants are often present | Market strategy, sourcing, and channel consulting |
| 11 | Government Administration | Trade promotion and regional pavilions are part of the ecosystem | Public-sector promotion and trade facilitation contacts |
| 12 | Leisure, Travel & Tourism | Travel retail, hotel foodservice, and tourism-linked buyers may attend | Hotel groups, travel food operators |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | 60,000+ trade visitors / professionals | Estimated | Organizer-published expectation on official website | Use as planning estimate, not audited attendance |
| Exhibitor count | 2,000+ brands / exhibitors | Estimated | Official website claims | Includes brands and exhibitors across co-located food events |
| Buyer count | 60,000+ trade buyers expected | Estimated | Official website claims | Useful for outreach sizing and list-building planning |
| Speaker count | Not publicly confirmed | Not publicly confirmed | No complete current-year count published on the provided official content | Forums and competitions are listed, but total speaker count is unavailable |
| Sponsor count | Not publicly confirmed | Not publicly confirmed | Official website content provided does not publish a current sponsor total | Sponsor prospecting may require direct organizer inquiry |
| Historical attendance | 60,000+ visitors / professionals referenced by organizer | Historical / organizer benchmark | Official website benchmark and recurring show positioning | Use as directional evidence for audience scale |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Procurement | Reliable suppliers, pricing, MOQ, compliance | Meet procurement leads and qualification teams | Supplier qualification, sourcing support, contract manufacturing |
| Product innovation | New flavors, formats, health positioning, premiumization | Pitch differentiated SKUs and market-ready concepts | R&D, co-packing, product development, packaging design |
| Cross-border sourcing | Import readiness, customs support, market entry | Engage importers and trading companies | Export services, international logistics, compliance documentation |
| Retail sourcing | Shelf-ready products and private label options | Target category managers and merchandising teams | Private label, branded goods, retail packaging, compliance testing |
| Foodservice | Consistent supply, menu ingredients, operational efficiency | Position ingredients for restaurants, hotels, and caterers | Frozen foods, sauces, beverages, dairy, bulk packaging |
| Cold chain and logistics | Temperature-controlled delivery and storage | Connect with perishable and refrigerated product buyers | Cold chain logistics, warehousing, refrigerated transport |
| Premium and specialty foods | Differentiation, origin story, quality assurance | Use tasting, sampling, and brand storytelling | Premium ingredients, GI products, specialty beverages |
| Beverages and wine | Distribution, brand launch, channel expansion | Leverage co-located Wine to China activity and buyer traffic | Wine, spirits, coffee, tea, and beverage distribution solutions |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The show is explicitly built around trade buyers, procurement, sourcing, and market expansion in food and beverage. |
| Decision-maker availability | High | Category managers, procurement leaders, importers, and operators are the natural audience. |
| Data collection potential | High | VIP buyers, forums, matchmaking, and exhibitor directories create strong list-building potential. |
| Apollo targeting potential | Very High | Clear industry and job-title filters exist for food, retail, wholesale, import-export, logistics, and hospitality. |
| Geographic targeting potential | Very High | Strong local, Greater Bay Area, national China, and international buyer segmentation is possible. |
| Best outreach approach | Very High | Target by category, product need, import route, and buying role; use pre-show, onsite, and post-show follow-up. |
| Overall lead quality | Very High | Strong fit for attendee list sales, buyer profiling, and supplier-targeted outreach in food and beverage. |
| Best use case | Event lead generation, VIP buyer prospecting, exhibitor outreach, distributor targeting | Works well for sourcing-focused campaigns and B2B demand generation |
| Limitations / risks | Medium | A current-year complete attendee list is not publicly confirmed on the provided official content; buyer targeting should rely on segment-based prospecting and verified official lists where available. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Food & Beverages; Import & Export; Retail; Wholesale; Logistics & Supply Chain; Hospitality; Agriculture; Packaging & Containers; Business Supplies & Equipment; Government Administration | Align buyer search to the event’s core commercial audience |
| Departments | Procurement; Purchasing; Supply Chain; Operations; Merchandising; Product; Business Development; Partnerships | Target functional decision-makers and influencers |
| Seniority | Manager; Director; VP; CXO; Owner; Partner | Prioritize buyers with authority or direct sourcing responsibility |
| Job titles | Procurement Manager, Sourcing Manager, Category Manager, Buying Manager, Supply Chain Director, Merchandising Director, Import Manager, Purchasing Director, Foodservice Procurement Manager, Product Development Manager | Best titles for attendee list sales and outreach sequencing |
| Geography | China; Guangdong; Greater Bay Area; Hong Kong; Macau; Southeast Asia; selected APAC import markets | Capture local, regional, and international buyers around Guangzhou |
| Employee size | 51–200; 201–500; 501–1,000; 1,001–5,000; 5,000+ | Focus on companies large enough to have structured purchasing teams |
| Keywords | food sourcing, import, private label, supermarket, category management, distributor, wholesale, frozen food, beverages, dairy, coffee, tea, wine, trade buyer | Refine event-relevant buyer intent and role targeting |
| Company type | Privately held; public company; distributor; importer; retailer; foodservice operator; manufacturer | Prioritize organizations most likely to purchase at trade shows |
| Revenue range | Mid-market to enterprise; optional upper-mid revenue thresholds based on campaign budget | Focus on organizations with active procurement functions and import volumes |
Suggested Apollo Search Logic: (industry contains “Food & Beverages” OR “Import & Export” OR “Retail” OR “Wholesale” OR “Logistics & Supply Chain” OR “Hospitality”) AND (title contains “Procurement” OR “Sourcing” OR “Category Manager” OR “Buying” OR “Purchasing” OR “Supply Chain” OR “Merchandising” OR “Import”) AND geography in China, Guangdong, Hong Kong, Macau, APAC.
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Food2China Expo Official Website (English) | Official organizer source | Event name, dates, venue, city, country, organizer, categories, expected exhibitors, expected visitors, forums, and event positioning | Very High |
| Food2China Expo Official Website (Chinese) | Official organizer source | Chinese-language confirmation of dates, venue, co-located events, exhibitor scale, professional audience scale, and show format | Very High |
| Official event pages: Show Info / Exhibits Profile / Onsite Events & Forums / VIP Buyers List (Partial) | Official event content sections | Audience intent, buyer orientation, event programming, and buyer engagement structure | High |
| Official event news and show description | Organizer editorial updates | Current-year expected participation scale and buyer-focused messaging | High |
| Canton Fair Complex official venue page | Venue verification source | Venue identity and Guangzhou hosting context | High |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to FOOD2CHINA — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
🔒 Get my buyer details Free · ~20 seconds