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About this event

FLORA EXPO ASTANA (XII International Exhibition of Floriculture and Landscaping)

FLORA EXPO ASTANA is a major international trade exhibition dedicated to the green market—bringing together companies across floriculture, floristry, gardening, landscape design, and the full “end-to-end” supply ecosystem needed to grow and develop these businesses. The event is positioned as a business platform where buyers and industry professionals meet manufacturers and suppliers, discover new products and solutions, and evaluate offers for future development.

Event Details

  • Event name: FLORA EXPO ASTANA
  • Edition: XII International Exhibition of Floriculture and Landscaping
  • Dates: April 8–10, 2026
  • Location: Astana, “EXPO” IEC
  • Country: Kazakhstan
  • Audience (business-focused positioning): business visitors and industry professionals

What the Event Is About

FLORA EXPO ASTANA is presented as the largest professional exhibition in Central Asia in its category, organized to concentrate the green market ecosystem into one pavilion. The exhibition creates a focused, short-format business environment: participants come for a three-day period to learn about current solutions, evaluate new offerings from leading manufacturers and suppliers, and find opportunities that support growth in floriculture and landscaping-related businesses.

1) Who Attends (Buyers / Attendees)

The official positioning emphasizes business visitors who come to acquaint themselves with new products and current solutions. While the website does not list explicit job titles or named buyer organizations, it clearly defines the audience type as professionals looking to connect with suppliers and manufacturers for commercial needs.

Most likely attendee/buyer groups based on the exhibition’s business purpose and product structure:

  • Flower and plant market operators (business visitors seeking product sources and seasonal supply solutions)
  • Florists and floristry studios (buyers interested in tools, equipment, materials, packaging, and design-related products)
  • Garden centers and retail sellers (buyers evaluating planting material, accessories, and product ranges for resale)
  • Landscaping and landscape design professionals (buyers focused on outdoor design, engineering, and infrastructure-related offerings)
  • Service and logistics specialists for the flower business (buyers looking for equipment, packaging, and logistics solutions)
  • Urban greening and country-house landscaping stakeholders (buyers interested in solutions for landscaping of private and public areas)

2) Where the Show Is Happening + Attendee Geographic Origin

The event is held in Astana, Kazakhstan, at “EXPO” IEC. The exhibition website also highlights international participation, indicating that attendee origin is not limited to one local market.

Geographic signals provided by the official site:

  • International visitor audience: the website states an international audience of visitors
  • Visitor countries: 9 visitor countries are indicated as already part of the international visitor base
  • Participating countries (exhibitors): the 2026 key figures include 23 participating countries and 75% foreign companies, reinforcing that the buyer/supply interaction has an international dimension

The official text does not enumerate the exact list of the 9 visitor countries. For accurate country-by-country origin mapping, we would normally rely on the post-event visitor statistics or a full exhibitor/visitor guide if it lists origins explicitly.

3) Audience Reach (Local / National / Global)

FLORA EXPO ASTANA is described as the largest professional exhibition in Central Asia, with evidence of international reach through both the exhibitor base and the visitor base. Based on the official “key figures” and audience description, the event should be classified as Central Asia-focused with international participation.

Official indicators of reach:

  • Regional leadership: largest professional exhibition in Central Asia
  • International exhibitor presence: 75% foreign companies
  • International visitor presence: visitors from 9 visitor countries

4) Sample Buyer Company Names + Websites

The provided official website content includes exhibitor-related figures (companies, participating countries, foreign company share) and product sections, but it does not include specific buyer company lists or names of buyer organizations. To avoid guessing inaccurate buyer identities, this section is intentionally left without named company examples until additional official sources (visitor-buyer program list, buyer registration information, or post-show buyer reports) are provided.

If we receive the client’s product website and target buyer profile (for example: flower business logistics software, irrigation hardware, floristry tools, landscape materials, etc.), we can refine “buyer fit” categories and generate buyer target examples using only verifiable information available from the relevant industry ecosystem.

5) Job Profiles, Industries & Event Type

The event is strongly tied to floriculture, floristry, gardening, and landscape design, and it includes product categories that extend into logistics, packaging, equipment, and IT solutions for flower businesses. This indicates both hands-on trade involvement (tools, plants, equipment) and commercial operations needs (business logistics, packaging, and IT).

Event type (as described by the official positioning):

  • International trade exhibition
  • Industry-focused on floriculture and landscaping
  • Commercial product showcase for leading manufacturers and suppliers
  • 3-day business engagement platform for discovering solutions and offers

Industries strongly represented by the official product sections:

  • Floriculture (flowers and plants, planting material, care products)
  • Floristry (tools, design supplies, materials, decorative components)
  • Landscaping and garden engineering (outdoor design, lighting, ponds/fountains, benches, small architectural forms)
  • Garden and gardening products retail ecosystem (garden centers, plant nurseries, garden tools and inventory)
  • Flower business logistics & packaging (transport and sale equipment, special packaging, services)
  • Business IT for the flower industry (IT solutions for flower business—explicitly listed as a category)

Likely professional roles (inferred from the exhibition’s buyer intent and categories):

  • Business owners and procurement decision-makers in flower shops, garden centers, and nurseries
  • Operations and supply chain/logistics decision-makers tied to flower distribution
  • Floristry studio owners and procurement managers for floristry materials
  • Landscape designers, contracting and engineering professionals for outdoor solutions
  • Merchandising and category managers for plant/garden product ranges
  • Marketing and sales decision-makers for suppliers participating with new product lines

6) Estimated Attendance (Expected Total Footfall)

The provided official text for 2026 key figures includes the following attendance metric:

  • 4156 visitors (Key Figures 2026)

The website explicitly uses “visitors” as its attendance metric for 2026 key figures. It does not provide a separate “total footfall” number including exhibitors, staff, and other pass holders. Therefore, we use 4,156 visitors as the most reliable official attendance figure available from the provided text.

7) Key Focus Areas & Buyer Engagement

The core buyer value proposition is expressed clearly: in three days, business visitors meet leading manufacturers and suppliers, view new products and current solutions, and evaluate best offers for developing their business. The event’s engagement structure naturally centers on sourcing, comparing product ranges, and building commercial relationships.

Key focus areas (based on official product sections):

  • Flowers and plants: cut and potted flowers, decorative greenery, planting material, seeds/bulbs/tubers/seedlings, tree/shrub saplings, plant protection and care products, and containers/pots
  • Flower business and logistics: equipment and packaging for transportation and sale, commercial and special equipment for garden centers and flower shops, services/trade/logistics, and IT solutions for the flower business
  • Floristry and design: tools and equipment, accessories, packaging material, ceramic/glass/plastic decorative products, specialized books/publications, wedding floristry and decor studios, artificial flowers and plants
  • Country house and landscaping: landscaping and gardening for country houses and urban areas, landscape design and engineering, landscape lighting, artificial ponds/fountains, benches and small architectural forms, design and construction for houses and adjacent territory, and fencing/gates/forged structures
  • Garden and gardening products: garden centers and nurseries, garden tools/equipment/inventory, garden and country furniture, fencing and lighting, drainage systems and automatic irrigation

Buyer engagement approach (what buyers do at this type of exhibition):

  • Explore new supplier offerings and seasonal product lines for ongoing commercial operations
  • Compare equipment and logistics solutions for transporting and selling flowers and plants
  • Source tools and decorative elements needed for floristry services and events
  • Evaluate landscaping components and outdoor infrastructure systems (lighting, irrigation, ponds/fountains, fencing)
  • Build direct relationships with manufacturers and suppliers from multiple countries to expand business development opportunities

8) Client Product Fit: Buyer Program Evaluation (Needs Your Client Website)

To determine the best-fit buyers aligned with our client’s specific requirements, we need the official client website URL and a short product/service description (what the client sells, who it sells to, and the target geography). The event’s official content confirms category coverage (plants, floristry, landscaping, logistics, and IT for flower business), but it does not specify which specific buyer types are most relevant to a particular client without knowing the client’s offering.

Please share the client website. After review, we can map the client’s products to the most relevant FLORA EXPO ASTANA segments (for example, “Flower Business and Logistics” versus “Floristry and Design” versus “Garden and Gardening Products” versus “Country House and Landscaping”) and identify which buyer categories are strongest.

9) Suggested Industries (from the official event ecosystem)

Based on the official product sections and the green industry focus, the best industry alignment for FLORA EXPO ASTANA typically includes:

  • Events Services (supplier participation and industry exhibition ecosystem)
  • Retail (garden centers, plant nurseries, flower shops, and related consumer-facing supply chains)
  • Wholesale (plant/flower supply distribution and commercial trading)
  • Food & Beverages is not directly indicated; therefore we do not include it
  • Logistics & Supply Chain (explicit “Flower Business and Logistics” segment, including transportation and trade/logistics services)
  • Information Technology & Services (explicit category: “IT solutions for the flower business”)
  • Machinery (where equipment for landscaping, irrigation, drainage, and logistics may overlap; exact machinery types are not named, but the equipment focus is explicit)
  • Mechanical or Industrial Engineering (where landscaping engineering systems are relevant; the exhibition lists landscape engineering and infrastructure-style solutions)
  • Construction (landscape design and construction of houses/adjacent territory are explicitly listed)
  • Design (floristry/design and landscape design are explicit)
  • Professional Training & Coaching is not explicitly listed; therefore we do not include it
  • Renewables & Environment may intersect with landscaping/green systems, but the official text does not explicitly frame sustainability/renewables; we therefore treat this as an intersection rather than a primary filter

Key Figures (2026) From the Official Website

  • 220 companies
  • 23 participating countries
  • 75% foreign companies
  • 4,156 visitors

International Supplier & Fresh Exhibitor Dynamics

The official site highlights that a majority of participating companies are foreign and that the exhibition refreshes its exhibitor base year-to-year. It states that 60% are foreign companies interested in working with clients from Kazakhstan and Central Asia, and 55% are new exhibitors who were not present last year. This suggests that business visitors benefit from a wider and fresher choice of solutions each edition.

Next Steps (What We Need to Continue)

If we are evaluating the best buyer categories for our client’s needs, we need:

  • Client website URL
  • 1–2 sentences on the product/service and the ideal buyer type
  • Preferred geography (e.g., Kazakhstan only vs. Central Asia vs. international buyers)

Once provided, we can align the client offer to the most relevant FLORA EXPO ASTANA segments and deliver a focused buyer fit analysis for the event’s audience.

Data sheet

FLORA EXPO ASTANA – Event Attendee & Buyer Profile Analysis
FLORA EXPO ASTANA – Event Attendee & Buyer Profile Analysis
Event Date: April 7–9, 2027
Location: Astana, Kazakhstan
Event Status: Upcoming
Research Date: July 1, 2026
Event Overview
Event Name FLORA EXPO ASTANA
Event Date April 7–9, 2027
Event Status Upcoming
Venue “EXPO” IEC (International Exhibition Center)
City Astana
State / Region Astana city region
Country Kazakhstan
Organizer Not explicitly named on the provided official website text
Official Event Website flora-expo.kz/en
Event Type International trade exhibition / B2B sourcing and business matchmaking event
Primary Category Agriculture & Forestry
Secondary Applicable Categories Building & Construction; Business Services; Home & Office
Audience Reach Regional with strong international trade participation
Estimated Attendance / Expected Footfall Attendance figure not publicly confirmed by the organizer. Prior-year official website data indicates 4,156 visitors in 2026.
Attendance Data Reliability Moderate for historical context; current-year attendance not yet confirmed
Main Purpose of Event To connect business visitors with manufacturers, suppliers, and solution providers in floriculture, floristry, gardening, landscaping, logistics, packaging, and green-industry technologies
About the Event

Flora Expo Astana is presented as the largest professional exhibition in Central Asia for floriculture and the green industry. The official website positions the event as a three-day B2B marketplace where visitors can compare products, services, and innovations across flowers and plants, floristry, flower-business logistics, landscaping, and garden products.

The event matters because it serves a practical sourcing and sales function for a cross-border audience of growers, importers, distributors, retailers, landscapers, garden-center operators, florists, municipal and commercial buyers, and suppliers of equipment, packaging, and IT solutions. Its market relevance is strongest for organizations seeking regional distribution, procurement opportunities, and partnerships in Kazakhstan and the wider Central Asian horticulture and landscaping ecosystem.

1. Who Attends: Buyers / Attendees
Buyer / Attendee Segment Typical Organizations Buying Role or Influence Relevance to Exhibitors / Suppliers
Importers and distributorsFlower, plant, seed, and garden-product importers; regional wholesalersSource products for resale and market expansionHigh-value buyer group for suppliers seeking Central Asian distribution
Retail buyers and category managersGarden centers, flower shops, DIY chains, home and garden retailersAssortment, pricing, and merchandising decisionsStrong fit for plants, pots, fertilizers, décor, and packaging vendors
Landscape and construction buyersLandscape design firms, developers, contractors, municipal beautification teamsProject specification, procurement, subcontract selectionRelevant for irrigation, lighting, turf, hardscape, and outdoor furniture suppliers
Garden-center operatorsIndependent garden centers and chain operatorsWholesale purchasing and assortment planningInterested in tools, plants, soils, pots, and irrigation systems
Florists and event decoratorsFloristry studios, wedding decorators, hospitality décor suppliersPurchase flowers, accessories, tools, and decorative materialsStrong fit for floristry tools, packaging, artificial flowers, and décor products
Nursery and growing operationsPlant nurseries, growers, seed producers, greenhouse operatorsProduction input and equipment decisionsRelevant for substrates, plant protection, greenhouse tech, and propagation materials
Public sector and municipal buyersCity landscaping, parks, facilities, urban greening, public works teamsProject procurement and framework purchasingPotential buyers for trees, turf, benches, lighting, irrigation, and outdoor fixtures
Logistics and packaging buyersCold-chain providers, transporters, packaging suppliersOperational sourcing and service procurementUseful for flower transport, packaging, and handling solutions
IT and digital solution evaluatorsFlower-business software vendors, retail systems buyers, inventory teamsTechnology selection and process improvementRelevant for ERP, POS, CRM, and logistics software providers
Industry consultants and association leadersTrade associations, advisory firms, sector consultantsInfluence, referrals, and market intelligenceUseful for channel development and partnership building
2. Event Location and Attendee Geographic Origin
Geographic Area Likely Attendee Origin Buyer Concentration Notes
Astana host cityLocal retailers, landscapers, municipal teams, floristsHighImmediate proximity to venue supports strong walk-in business traffic
Other major Kazakhstan business hubsAlmaty, Shymkent, Karaganda, Aktobe, Atyrau, Pavlodar, KostanayHighNational distribution and retail networks may use the exhibition for sourcing
Nearby Central Asian marketsBuyers from Uzbekistan, Kyrgyzstan, Tajikistan, and regional trade intermediariesMedium to HighInternational trade relevance is consistent with the event’s positioning
CIS / Eurasian trade corridorImporters, exporters, logistics providers, wholesalersMediumParticularly relevant for product sourcing and regional redistribution
International supplier marketsEuropean, Turkish, Chinese, and neighboring-market suppliers and buyersMediumOfficial website reports strong foreign exhibitor participation and visitor countries
3. Audience Reach
Reach Level Assessment Explanation
Primary: Regional Strong regional trade draw The event is centered on Kazakhstan and Central Asia, with clear trade relevance for nearby markets.
Secondary: Global International exhibitor participation The official website indicates a high share of foreign companies and multiple participating countries, supporting cross-border sourcing activity.
4. Sample Buyer Companies and Websites
Buyer Company / Organization Buyer Type Why It Is Relevant Website Best Job Titles to Target Evidence Level
Astana city landscaping and urban greening teamsGovernment / municipal buyerPotential buyer of plants, irrigation, benches, lighting, and public-space landscaping solutionsastana.gov.kzProcurement Manager, Facilities Director, Project ManagerStrong Market Fit, Attendance Not Confirmed
Almaty city public works / parks departmentsGovernment / municipal buyerUrban landscaping and plant procurement needsalmaty.gov.kzHead of Procurement, Operations Director, Contracting OfficerStrong Market Fit, Attendance Not Confirmed
Nur-Sultan / Astana development and construction authoritiesPublic-sector buyerProject specifications for landscaping and site beautificationgov.kzDirector of Procurement, Urban Planning ManagerStrong Market Fit, Attendance Not Confirmed
Baiterek National Managing HoldingState-owned / procurement-influencing organizationMay influence development, facilities, and landscape-related purchasesbaiterek.gov.kzProcurement Director, Facilities Manager, Program ManagerStrong Market Fit, Attendance Not Confirmed
Kazakh Tourism / hospitality operatorsHospitality and destination operatorsHotel, venue, and resort landscaping/maintenance purchasingkazakh-tourism.kzFacilities Director, Purchasing Manager, Operations DirectorStrong Market Fit, Attendance Not Confirmed
Garden Center and DIY retail chains in KazakhstanRetail buyerBuyers for plants, pots, tools, fertilizers, and seasonal merchandiseExample retail domain varies by chainCategory Manager, Merchandising Director, Buying ManagerStrong Market Fit, Attendance Not Confirmed
Regional flower importers and wholesalersImporter / wholesalerCore audience for flowers, plants, packaging, and logistics solutionsExample trade domain varies by companyImport Manager, Sourcing Director, Commercial DirectorStrong Market Fit, Attendance Not Confirmed
Landscape architecture and design firmsProfessional services buyerSpecify products and recommend suppliers for projectsExample firm domains varyPrincipal, Project Director, Design ManagerStrong Market Fit, Attendance Not Confirmed
Greenhouse and nursery operatorsProducer / growerPurchase propagation inputs, substrate, irrigation, and plant protection productsExample company domains varyOwner, Operations Director, Production ManagerStrong Market Fit, Attendance Not Confirmed
Cold-chain and flower logistics providersLogistics / transportation buyerRelevant for transport, packaging, handling, and supply-chain technologyExample logistics domain variesLogistics Director, Supply Chain Manager, Operations ManagerStrong Market Fit, Attendance Not Confirmed
5. Job Profiles, Industries and Event Type
Priority Job Title / Function Department Seniority Level Why This Role Matters
1Chief Procurement Officer / Head of ProcurementProcurementC-level / DirectorOwns purchasing strategy for large buyers and municipal organizations
2Procurement Manager / Sourcing ManagerProcurement / Supply ChainManagerHandles supplier evaluation, RFQs, and category sourcing
3Category Manager / Buying ManagerRetail / MerchandisingManagerControls assortment and supplier selection for retail channels
4Landscape Director / Urban Greening ManagerFacilities / Public Works / LandscapeDirector / ManagerInfluences plant, irrigation, lighting, and outdoor product purchases
5Operations Director / Facilities DirectorOperations / FacilitiesDirectorApproves site maintenance, landscaping, and service vendors
6Import Manager / Wholesale DirectorTrade / CommercialManager / DirectorSources product for regional distribution and resale
7Logistics Manager / Supply Chain DirectorLogistics / Supply ChainManager / DirectorRelevant for transport, packaging, storage, and cold-chain vendors
8Owner / General ManagerExecutive OfficeOwner / C-suiteCommon in SMEs and trade-facing businesses attending for sourcing
Priority Apollo Industry Why It Fits the Event Best Buyer Use Case
1AgricultureDirectly aligned to plants, cultivation, and horticultureGrowers, nurseries, and agricultural suppliers
2WholesaleCore channel for trade and distribution buyersImporters, distributors, and resellers
3RetailGarden centers and flower retail networks are key attendeesCategory and merchandising decision-makers
4Import & ExportCross-border sourcing is central to the eventInternational trade, customs, and sourcing teams
5Logistics & Supply ChainTransportation and handling are important for live productsCold-chain, transport, and warehousing buyers
6ConstructionLandscape and outdoor infrastructure overlap with construction projectsDevelopers, contractors, and site planners
7Civil EngineeringRelevant for landscape engineering and public-space worksInfrastructure and urban development buyers
8Government AdministrationMunicipal greening and public-space procurementCity departments and public purchasing teams
9Facilities ServicesVenue, campus, and property landscaping needsFacilities managers and outsourced maintenance teams
10Consumer GoodsGarden and home products are often sold through consumer channelsProduct buyers for tools, pots, décor, and seasonal items
11Information Technology & ServicesThe website lists IT solutions for the flower businessERP, CRM, inventory, and ecommerce software buyers
12Event ServicesFloristry and décor professionals may attend for event workWedding, décor, and exhibition service buyers
6. Estimated Attendance
Metric Figure Status Source / Basis Notes
Estimated total footfallNot publicly confirmed for 2027Confirmed unavailableOrganizer has not publicly posted a 2027 figure in the provided textUse 2026 as historical context only
Historical attendance4,156 visitorsHistorical / prior-year evidenceOfficial website “Key Figures 2026”Useful benchmark for attendee list sales and lead volume planning
Exhibitor count220 companiesHistorical / prior-year evidenceOfficial website “Key Figures 2026”Strong indicator of scale and commercial relevance
Participating countries23 countriesHistorical / prior-year evidenceOfficial website “Key Figures 2026”Supports international targeting strategy
Foreign exhibitor share75%Historical / prior-year evidenceOfficial website “Key Figures 2026”Indicates strong cross-border sourcing potential
Visitor countries9 visitor countriesHistorical / prior-year evidenceOfficial website textSupports international outreach and multilingual follow-up
7. Key Focus Areas and Buyer Engagement
Focus Area Typical Buyer Need Buyer Engagement Opportunity Relevant Supplier Offering
Flowers and plantsFresh inventory, variety, quality, seasonalityCompare growers and importers in one placeCut flowers, potted plants, saplings, seedlings
FloristryTools, décor, packaging, creative materialsTarget florists and event decorators directlyFloristry tools, accessories, wrappings, artificial flowers
Gardening and retailAssortment expansion and seasonal productsEnable category managers to source from multiple suppliersGarden tools, pots, garden furniture, fencing, lighting
Landscape design and engineeringProject-ready outdoor solutionsMeet project specifiers and contractorsIrrigation, lighting, hardscape, small architecture, fencing
Logistics and packagingProtective transport and retail-ready presentationAppeal to importers and wholesalers with operational solutionsTransport packaging, flower carriers, special equipment
IT solutionsInventory, sales, and customer managementEngage business owners and operations managersERP, CRM, POS, logistics software
Municipal landscapingUrban beautification and green-space upgradesOpportunity to build public-sector relationshipsTrees, benches, irrigation, lighting, outdoor furnishings
Lead Quality Assessment
Factor Assessment Explanation
Buyer relevanceVery HighThe exhibition is explicitly structured around purchasing, sourcing, and trade in the green industry.
Decision-maker availabilityHighLikely to include owners, managers, buyers, and procurement-facing roles from trade and public sectors.
Data collection potentialHighThe event provides exhibitor, product-section, buyer-program, and registration pathways useful for lead capture.
Apollo targeting potentialHighStrong match for procurement, wholesale, retail, logistics, facilities, and government targeting.
Geographic targeting potentialHighUseful for Kazakhstan, Central Asia, and neighboring trade corridors with clear venue-based audience logic.
Best outreach approachAccount-based outreach + category-based prospectingTarget procurement teams, buyers, distributors, and municipal buyers with seasonal and project-driven messaging.
Overall lead qualityHighCommercially useful event for attendee list building, supplier targeting, and buyer profiling.
Best use caseLead generation and distributor / buyer outreachBest suited for trade suppliers, product manufacturers, logistics providers, and B2B service firms.
Limitations / risksModerateCurrent-year attendee list and organizer name were not fully confirmed in the provided text.
Apollo.io Targeting Recommendation
Filter Type Recommended Filters Purpose
Apollo industriesAgriculture, Wholesale, Retail, Import & Export, Logistics & Supply Chain, Construction, Civil Engineering, Government Administration, Facilities Services, Information Technology & Services, Consumer GoodsAlign lead lists to the event’s sourcing and buyer profile
DepartmentsProcurement, Supply Chain, Operations, Facilities, Sales, Merchandising, Government, ITTarget decision-makers and influencers
SeniorityOwner, Partner, CXO, VP, Director, Head, Manager, Senior ManagerFocus on buying authority and budget control
Job titlesChief Procurement Officer, Procurement Manager, Sourcing Manager, Category Manager, Buying Manager, Logistics Manager, Operations Director, Facilities Director, Garden Center Manager, Import Manager, Commercial DirectorTarget roles most likely to attend and purchase
GeographyKazakhstan; Central Asia; Uzbekistan; Kyrgyzstan; Turkmenistan; Tajikistan; nearby CIS trade marketsMatch the event’s regional sourcing footprint
Employee size11–50, 51–200, 201–500, 501–1,000, 1,001–5,000Covers SME buyers and larger institutional purchasers
Keywordsfloriculture, landscaping, garden center, nursery, greenhouse, plants, import, wholesale, urban greening, irrigation, floristry, outdoor designRefines results to event-relevant accounts
Company typePublic sector, private enterprise, distributor, importer, retailer, wholesaler, contractorFocus on organizations with real buying power
Suggested Apollo Search Logic: Combine industries such as Agriculture OR Wholesale OR Retail OR Import & Export with titles such as (Procurement Manager OR Category Manager OR Buying Manager OR Operations Director OR Facilities Director OR Import Manager OR Commercial Director) and keywords including “landscaping,” “greenhouse,” “garden center,” “nursery,” “floriculture,” and “urban greening.” Prioritize Kazakhstan and nearby Central Asian markets first, then expand into regional importers and distributors.
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
Source Type What It Verified Reliability
Flora Expo Astana official website Official organizer / event website Event name, date, venue, city, country, event scale, product sections, buyer-program references, and 2026 key figures High
Flora Expo Astana homepage and meta description Official event content Confirmed current edition dates and venue: April 7–9, 2027, Astana, “EXPO” IEC High
Flora Expo Astana product sections / key figures content Official event content Audience composition clues, product categories, and prior-year participation evidence (220 companies, 23 countries, 4,156 visitors) High
Flora Expo Astana exhibition sections and visitor-facing language Official event content Business purpose, likely buyer profile, and sourcing relevance for B2B attendees High

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