FIMI - Children’s & Young Peoples Fashion Fair (BKS + FIMI / FIMI Boutique)

Event Snapshot (from official site)

• Event dates (next edition): 20–22 January 2027
• City & country: Valencia, Spain
• Venue: Feria Valencia (referenced with Pavilion 7–8; schedule mentions Levels 2–3 in Pavilion 7)
• Event type: Trade fair for children’s and teen fashion + babycare/footwear/toys + related products; includes a professional-only buyer model and fashion/catwalk programming
• Professional buyer access: The event is stated as ONLY for PROFESSIONAL BUYERS with activation code request via email (María José Sanfélix)

1️⃣ Who attends (BUYERS / ATTENDEES)

This fair is designed as a professional-only marketplace for the children’s and teen fashion ecosystem. Instead of treating attendance as “general public footfall,” the event’s buyer value sits with companies that purchase assortments, place orders, and source new product lines for retail distribution and brand portfolios.

Primary attendee groups we should treat as “buyers”:

• Retail buyers & merchandising teams for children’s/teen fashion, footwear, and accessories
• Category managers covering babywear, layette/textiles, and related categories (where the fair positions “baby universe” products)
• Sourcing / procurement decision-makers who evaluate new brands, pricing, minimum order quantities, and assortments
• Importers / distributors focused on international expansion of kids’ apparel and associated goods
• Specialty boutiques / multi-brand stores looking for seasonal trend adoption and new suppliers
• Press & media presence is referenced via a Press Club (important for brand exposure, though not the “buyer” layer)
• Fashion education / talent ecosystem content appears (e.g., initiatives for fashion schools), which supports spotting emerging designers and designers-to-manufacturers collaborations

2️⃣ Where the show is happening + attendee geographic origin

Where: Feria Valencia, Valencia, Spain (with activities referenced in Pavilion 7 and Pavilion 8).

Likely geographic origin of attendees (what we target for the buyer list):

• Primary: Spain-based buyers and retailers (national buyer mix is explicitly referenced as having a key place for the national buyer)
• Strong secondary: International / cross-border buyers from nearby European markets, because the event’s positioning emphasizes connection with international markets
• Additional international signal: The fair highlights global visibility and international orders (“international orders are our principal line of business” appears in testimonials), which typically increases the density of visiting buyers from outside Spain

For practical targeting, we recommend building a list around: Spain + Western Europe first, then selectively adding buyers from markets that actively import or distribute children’s fashion collections.

3️⃣ Audience reach (Local / National / Global)

The event’s reach is best described as National + International:

• National reach: the official text states the national buyer has an important role, including continuity of “small retail trade” and local fashion consumption
• International reach: the event’s objectives include opening horizons in international markets and facilitating connections between brands and international buyers
• Format signal: being a professional-only fair increases the likelihood that attendance is weighted toward serious sourcing and purchasing roles (not casual visitors)

4️⃣ Sample buyer company names (BUYERS ONLY) + Websites

Below is a sample buyer target set we would typically pull and verify for match to the fair’s categories (children/teen fashion, babycare/layette textiles, footwear, accessories). These are examples of buyer-style companies we would target—not an assertion that each one is confirmed to attend.

Top priority buyer targets to send first (shortlist): Mayoral, Chicco, El Corte Inglés, Vertbaudet, Primark (or a comparable national/large buyer), Next (if targeting UK), Smallable.

5️⃣ Job profiles, industries & event type

Best job profiles to target (buyer decision-makers):

• Buyer / Purchasing Manager (Kidswear / Babywear / Children’s Fashion)
• Merchandising Manager (Kids / Baby / Teen)
• Category Manager (Babycare, Textiles/Layette, Footwear, Accessories)
• Head of Buying / Head of Merchandising
• Sourcing Manager / Supplier Relationship Manager (for new collections)
• International Buying Manager (if they import or curate international brands)
• Procurement Lead (where the company sources from external brands)
• Retail Director / Head of Retail (for smaller specialty boutiques)
• Brand/Assortment Planner (planning roles when they directly approve collections)

Industries we typically map for this event (using the same category logic as industry filters):

• Apparel & Fashion
• Retail
• Consumer Goods (where relevant for babycare, textiles, accessories)
• Consumer Services (for specialty kids retail experiences where purchasing is centralized)
• Wholesale (for distributors/importers)
• Leisure, Travel & Tourism is usually less direct, so we only include if there’s a licensing/merchandising business line

Event type alignment: trade fair / sourcing event / trend showcase (with catwalk and content designed to support buyer evaluation).

6️⃣ Estimated attendance (expected total footfall)

The official page content provided does not include an explicit attendance number or “expected footfall.” To avoid guessing, we keep this field unquantified based on the supplied source text only.

If you want, we can estimate later using third-party attendee statistics (when you approve the data-source approach) or you can share any internal benchmarks you already use.

7️⃣ Key focus areas & buyer engagement

Core focus areas (what buyers come to evaluate):

• Children’s fashion & teen fashion trends (seasonal assortment discovery)
• Footwear sourcing for youth categories
• Babycare products, including “light and technical babycare”
• Layette and textiles (foundation categories for baby/early years)
• Transport and strollers, plus related mobility accessories
• Furniture and decor (baby room/children’s environment products)
• Accessories spanning functional and fashion add-ons
• Toys and early years development (where buyers source associated product lines)

Buyer engagement mechanics we should leverage in messaging:

• Professional-only buyer access: messaging should speak to verified buyer roles and sourcing intent
• Catwalk + trend content: position the outreach around “trend discovery” and “collection evaluation”
• Media and filming activities (Live Shooting): helpful for brands, and indirectly for buyers who want “ready for marketing” supplier partners
• Buyer-facing programming: the fair’s activities are explicitly built to support viewing the newest products and engaging with brands

8️⃣ Client-product fit note (and next step we need from you)

We can refine the “best buyers” shortlist to your exact requirements, but we need your details. Please share the client website (URL) and a short description of what your client sells (e.g., apparel, footwear, textiles, babycare consumables, strollers/transport accessories, toys, licensing, etc.).

What we will do once you share the client website:

• We will map the client’s products to the fair categories (fashion, footwear, babycare, layette/textiles, transport & strollers, furniture & decor, accessories, toys)
• We will select the best buyer job titles aligned with purchasing authority for that product type
• We will produce a ranked buyer list (priority tiers) and recommend which segments to emphasize first
• We will align buyer industry filters (e.g., Apparel & Fashion, Retail, Wholesale) to maximize relevance

Please send: (1) client website, (2) target countries (if any), (3) product category, (4) ideal buyer size (enterprise vs boutique), and (5) whether your client targets wholesale, licensing, private label, or direct-to-retail arrangements.

Right now, based only on the event’s category universe: we would consider the highest-fit buyer types to be kidswear/babywear buyers, footwear buyers, accessory category managers, and babycare/layette sourcing/procurement leads.

9️⃣ Recommended industry targeting (from the provided industry taxonomy)

For this fair, the strongest industry filters to use when building our buyer list are:

• Apparel & Fashion (primary)
• Retail (primary)
• Wholesale (high-fit for distributors/importers and multi-brand sourcing)
• Consumer Goods (for associated babycare/children’s environment products)
• Consumer Services (only when the company’s buying function exists centrally for retail/service models)

Overall buyer-list quality recommendation (for this fair)

Because the event is explicitly professional-only and focused on children’s/teen fashion and associated product universes, we expect higher buyer relevance than general consumer events. The main execution risk is not “attendance quality,” but rather ensuring buyer list targeting matches the client’s specific product category.

Quick Questions for Us (so we can deliver the best buyer set)

1. Can you share the client website?
2. Which category matches your client: kids fashion, teen fashion, footwear, accessories, babycare, layette/textiles, strollers/transport, furniture/decor, toys/early years?
3. Which markets matter most: Spain only or Spain + international?
4. Do you sell wholesale, private label, direct retail, or distribution?

Once we have your client website and category details, we will return a refined ranked buyer list (priority tiers) and adjust job-title targeting to maximize conversion for this event.