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About this event
FIGAP (EXPO CIENTÍFICA Y TECNOLÓGICA DE LA INDUSTRIA PECUARIA) — Descripción para análisis de buyers y audiencia
Información oficial del evento
- Fechas: 21–23 octubre 2026
- Ciudad y estado: Guadalajara, Jalisco
- País: México
- Sede (recinto): Centro de Convenciones Expo-Guadalajara
- Dirección del recinto: Av. Mariano Otero #1499, Col. Verde Valle, Guadalajara, Jalisco, México
- Tipo de evento: Expo/Foro científico y tecnológico enfocado en la industria pecuaria (ganadera, avícola y porcícola), con componente de conferencias y actividades técnicas (“Escuela de Producción”)
- Periodicidad: evento bienal (de acuerdo con la información del sitio)
1) ¿Quién asiste? (BUYERS / ATTENDEES)
FIGAP no se comporta como una feria “generalista”; está diseñada para que asistan actores con decisión o influencia técnica/comercial dentro del sector pecuario, agroindustrial y agroalimentario animal. En la práctica, los asistentes se agrupan en dos niveles: (1) perfiles de negocio (proveedores, marcas, distribuidores, fabricantes, integradores, logística, automatización) y (2) perfiles técnicos/científicos (especialistas en salud animal, nutrición, genética, reproducción y conocimiento aplicado a granjas/producción).
Principales asistentes esperados (perfiles buyer y attendees):
- Decisores técnicos y comerciales de producción pecuaria: responsables de granjas/operaciones, equipos de producción y personal técnico que define necesidades (salud animal, nutrición, genética, reproducción y manejo).
- Compradores B2B del ecosistema agroindustrial: gerentes y directivos de empresas que operan con cadenas de suministro pecuarias (alimentos balanceados, ingredientes, aditivos, silos, almacenamiento, maquinaria agroindustrial, logística).
- Expositores y representantes de marca: fabricantes y distribuidores que presentan soluciones como genética, biológicos, maquinaria, software pecuario y tecnología de punta.
- Especialistas en I+D / conocimiento aplicado: perfiles enfocados en innovación y tendencias (biología aplicada, diagnóstico, nutrición científica, técnicas de mejoramiento animal).
- Participantes académicos o de capacitación: por la presencia de “Escuela de Producción”, se esperan perfiles con interés formativo y de adopción de conocimiento técnico.
Buyer-fit (cómo leer el evento para prospección): el mejor valor comercial suele estar en quienes buscan actualizar tecnología, resolver cuellos de botella (almacenamiento, logística, manejo, producción), y quienes requieren soluciones aplicables en salud animal, nutrición y genética (con adopción en campo).
2) ¿Dónde ocurre y cuál es el origen geográfico de los asistentes?
El evento se realiza en Guadalajara, Jalisco, México, en el Centro de Convenciones Expo-Guadalajara. De acuerdo con la información del organizador, FIGAP recibe visitantes y expositores provenientes de más de 40 países, lo que indica un componente internacional significativo para una expo sectorial.
Origen geográfico probable (lectura por industria y posicionamiento):
- Base principal: México (alta concentración por ser un foro líder en el país y contar con un recinto dedicado en Guadalajara).
- Complemento regional: América Latina (por posicionamiento de “Foro Internacional” y presencia internacional declarada).
- Internacional (global sectorial): países adicionales dentro de la red de industria pecuaria, impulsados por fabricantes y soluciones tecnológicas (maquinaria, genética, nutrición, software, almacenamiento y logística).
Implicación para targeting: en una base de datos de asistentes/buyers, conviene priorizar perfiles de empresas con operaciones en México y LATAM, pero mantener una capa de “internacional” para proveedores globales que asisten a ferias sectoriales.
3) Alcance del público (Local / Nacional / Global)
Por su posicionamiento como “Foro Internacional Agropecuario más importante de América Latina” y la mención de visitantes y expositores provenientes de más de 40 países, el alcance se debe clasificar como principalmente internacional con centro de gravedad en América Latina y México.
- Local: existe asistencia local/regional por proximidad a Guadalajara y Jalisco.
- Nacional: fuerte presencia de empresas y profesionales de México.
- Global: sí, pero en formato sectorial (proveedores internacionales y participantes internacionales del ecosistema pecuario).
4) Muestra de empresas buyer (BUYERS ONLY) + websites
A continuación presentamos una lista de muestra de empresas que, por la naturaleza del evento, suelen encajar como compradores/exhibidores en soluciones de salud animal, nutrición, genética, reproducción, maquinaria agroindustrial, almacenamiento, software pecuario, ingredientes/aditivos y logística. (En una siguiente iteración, esta tabla se ajusta con precisión a tu caso según el site del cliente y el tipo de producto que se vende.)
| Priority | Company | Website | Best Title to Target | Why This is a Good Buyer Fit |
|---|---|---|---|---|
| 1 | Zoetis | https://www.zoetis.com | Director de Salud Animal / Head of Veterinary / Gerente de Desarrollo de Negocio Veterinario | FIGAP tiene un bloque fuerte en Salud Animal (biológicos, vacunas, diagnóstico). Zoetis suele ser relevante para programas y adopción en granjas. |
| 2 | Boehringer Ingelheim (Animal Health) | https://www.boehringeringelheim.com | Veterinary Business Manager / Gerente de Ventas Animal Health / Market Access Manager | Encaje directo con innovación en biológicos, vacunas y diagnóstico para producción pecuaria. |
| 3 | Elanco | https://www.elanco.com | Regional Sales Director / Veterinary Portfolio Manager / Head of Swine & Poultry Solutions | Elanco encaja con la audiencia que busca soluciones para salud, productividad y adopción tecnológica. |
| 4 | Evonik Nutrition & Care (Animal Nutrition) | https://www.evonik.com | Key Account Manager / Director de Nutrición Animal / Business Development Manager | El bloque de Nutrición demanda ingredientes, aditivos y conocimiento científico para mejorar performance. |
| 5 | Alltech | https://www.alltech.com | Director de Innovación / Gerente de Nutrición y Estrategia / Technical Service Director | Alltech suele alinearse con innovación en nutrición, consultoría técnica y adopción de soluciones en campo. |
| 6 | DSM-Firmenich Animal Nutrition | https://www.dsm-firmenich.com | Director de Nutrition Solutions / Gerente de Desarrollo de Mercado / Key Account Manager | FIGAP prioriza avances científicos en nutrición animal, lo que crea afinidad natural para proveedores globales de soluciones nutricionales. |
| 7 | Cargill (Animal Nutrition / Ingredients) | https://www.cargill.com | Director de Negocio de Nutrición Animal / Commodity & Feed Ingredients Manager | FIGAP menciona fabricantes/distribuidores de ingredientes y aditivos; Cargill suele encajar por escala y portafolio para feed y agroindustria. |
| 8 | De Heus | https://www.deheus.com | Director Comercial / Gerente de Nutrición y Producción / Business Development Manager | Alta afinidad por alimentos balanceados y soluciones integradas para la industria pecuaria. |
| 9 | NUTRIEN (según región) | https://www.nutrien.com | Regional Feed & Crop Strategy / Manager de Soluciones para Producción / Director de Cadenas Agro | Cuando el evento atrae actores del ecosistema agroindustrial, empresas con cadenas de suministro para producción buscan contactos B2B relevantes. |
| 10 | Sprayfo (o equivalentes de software/gestión pecuaria) | Product Manager / Director de Software Pecuario / Partner Manager | FIGAP menciona software pecuario como parte del mix de expositores; aquí conviene mapear proveedores reales del listado del evento o del área “Market Place”. | |
| 11 | Meyn (procesamiento/industrial feed & processing) | https://meyn.com | Sales Director / Director de Proyectos / Business Development Manager | FIGAP integra el sector de procesamiento de alimentos para animales; equipos industriales y proyectos suelen atraer buyer técnicos y de inversión. |
| 12 | Big Dutchman | https://www.bigdutchman.com | Sales Director / Gerente de Tecnología y Equipos / Project Sales Manager | Encaje con manejo, automatización, equipos y mejoras de infraestructura productiva. |
| 13 | SKIOLD | https://www.skiold.com | Regional Sales Manager / Sales Engineer / Director de Automatización para Feed | FIGAP menciona maquinaria, extrusoras y sistemas; empresas de equipamiento y procesamiento suelen participar para captar proyectos. |
| 14 | JBS / Tyson (según enfoque regional) | https://www.jbs.com.br | Procurement Manager / Head of Operations / Sourcing Director (Feeds & Inputs) | Para “buyer fit”, los grandes integradores suelen asistir o colaborar cuando hay innovación y mejoras en nutrición/insumos. |
| 15 | Chore-Time / CTB (alimentación/automatización) | https://www.choretime.com | Director de Ventas / Product Specialist / Regional Manager | FIGAP incluye tecnología, manejo y automatización; proveedores de sistemas de alimentación y manejo se alinean con la agenda del sector. |
| 16 | Westfalia / Agco (según portafolio) | https://www.agcocorp.com | Regional Sales Manager / Director de Estrategia / Product Support Manager | FIGAP atrae maquinaria agroindustrial; conviene mapear compañías reales del sector para asegurar fit y presencia. |
| 17 | Atlas Copco (compresores/industrial soluciones) | https://www.atlascopco.com | Industrial Solutions Manager / Business Development Manager | Si FIGAP convoca automatización y equipos industriales, proveedores de tecnología industrial pueden ser compradores de implementación. |
| 18 | Grupo/empresas de silos metálicos (fabricantes) | Operations Manager / Engineering Manager / Procurement (Storage & Handling) | El sitio menciona fabricantes internacionales de silos metálicos para almacenamiento de granos/semillas. Se debe completar con fabricantes específicos del ecosistema del evento. | |
| 19 | Empresas de logística y automatización (integradores) | Director de Logística / Supply Chain Manager / Automation & Systems Lead | FIGAP contempla logística y automatización; la captura buyer mejora cuando se filtra por empresas con soluciones de cadena de suministro pecuaria. | |
| 20 | Empresas de genética y reproducción (líneas pecuarias) | Director Técnico / Reproductive Management Lead / Genomics & Breeding Manager | FIGAP tiene bloques de Genética y Reproducción; se recomienda poblar esta fila con proveedores reales (líneas, biotecnología, servicios reproductivos). |
Nota importante: para que estas filas queden 100% “buyer-real” (con website y roles exactos del buyer ideal), necesitamos cruzarlo con el perfil de tu cliente y, si está disponible, con el directorio/marketplace/expositores del propio evento. En esta versión, mantenemos la estructura y el encaje por temática según el sitio del evento.
5) Job profiles, industrias & tipo de evento
Tipo de evento: Expo/Foro científico-técnico del sector pecuario con conferencias y una “Escuela de Producción” (taller/entrenamiento con componente de conocimiento).
Industrias (alineadas a lo que el sitio del evento declara):
- Salud Animal / Biológicos / Vacunas / Diagnóstico
- Nutrición Animal
- Tecnología aplicada (maquinaria, software pecuario, equipos y suministros)
- Innovación e investigación y desarrollo
- Genética (mejoramiento animal con enfoque reproductivo y estético)
- Reproducción (talleres y tendencias nacionales e internacionales)
- Maquinaria agroindustrial y equipos
- Almacenamiento y manejo (silos metálicos, granos y forrajes)
- Procesamiento de alimentos para animales (incluye equipos relacionados)
- Logística y automatización
Job profiles más útiles para targeting (roles que suelen “comprar” o impulsar adopción):
- Director/Responsable de Salud Animal
- Gerente de Nutrición Animal / Director Técnico de Nutrición
- Gerente Genética y Mejoramiento / Director de Programas de Reproducción
- Responsable de Producción Pecuaria / Gerente de Operaciones
- Director/Manager de Innovación & I+D (o Technical Innovation)
- Engineering Manager / Procurement (para maquinaria, equipos y almacenamiento)
- Gerente de Supply Chain / Logística
- Director de Software Pecuario / Partner Manager de soluciones digitales
- Sales Director / Key Account Manager en portafolios de tecnología y biológicos
6) Asistencia estimada (footfall total esperado)
El sitio oficial de FIGAP indica que el evento reúne a más de 180 empresas líderes nacionales y mundiales en el recinto. Sin embargo, el texto proporcionado no incluye una cifra explícita de asistencia total (personas) ni un estimado de footfall.
Por lo tanto, en este momento, el estimado de asistentes totales queda sin dato verificable con la fuente suministrada. Si nos compartes el dato de asistencia (o el rango publicado en PR/medios del evento), lo incorporamos para cerrar el análisis con precisión.
7) Áreas clave de enfoque y cómo involucran a compradores
Según el contenido oficial, FIGAP organiza su propuesta en ejes claros que corresponden exactamente a los puntos donde un comprador B2B necesita información, soluciones y proveedores:
-
Salud Animal: innovaciones en productos biológicos (vacunas, sistemas de diagnóstico).
Engagement buyer: responsables técnicos buscan evidencia, protocolos, diagnóstico y portafolios confiables. -
Nutrición: avances científicos para desarrollar técnicas nuevas.
Engagement buyer: se atraen equipos técnicos y de performance que comparan ingredientes, aditivos y programas de alimentación. -
Tecnología: maquinaria, sistemas de software, equipos y suministros.
Engagement buyer: compradores de CAPEX/implementación (ingeniería, operaciones, procurement) se interesan por proyectos y mejoras productivas. -
Innovación: tendencias en Salud Animal, Nutrición y Tecnología.
Engagement buyer: los buyers con visión de modernización asisten para “actualizar” y tomar decisiones informadas. -
Genética: técnicas de mejoramiento animal con enfoque reproductivo y estético.
Engagement buyer: atrae decisiones sobre programas reproductivos, resultados zootécnicos y estrategias de largo plazo. -
Reproducción: opciones en talleres y tendencias nacionales e internacionales.
Engagement buyer: quienes gestionan reproducción y mejoramiento buscan soluciones, protocolos y proveedores especializados. -
Conocimiento: contribución técnica para sumar valor a la empresa.
Engagement buyer: la presencia de conferencias y la “Escuela de Producción” elevan el nivel del público (más técnico y decisor).
En términos de estrategia de alcance para leads, FIGAP permite capturar intención por temática: cuando alguien asiste a un bloque específico (salud animal, nutrición, genética, tecnología), normalmente tiene un “problema” o “plan” que resolver en su operación.
8) Ajuste según el producto del cliente (solicitamos el website)
Para recomendar los mejores buyers basados en el encaje real con el producto del cliente, necesitamos revisar el sitio web del cliente y entender: tipo de solución (biológicos, nutrición, maquinaria, silos, software, automatización, logística, ingredientes/aditivos, servicios reproductivos, etc.), industria (avícola/porcícola/ganadera) y geografías donde el cliente vende.
Por favor comparte el website del cliente. En cuanto lo tengamos, generamos una lista priorizada con:
- qué tipo de compradores de FIGAP encajan mejor con su oferta,
- qué títulos buscar en empresas asistentes/expositoras,
- qué segmentos priorizar por tema (Salud Animal / Nutrición / Tecnología / Genética / Reproducción / Almacenamiento / Software / Automatización).
Mientras no tengamos el website, podemos preparar una “ruta de filtrado” por temas del evento, pero la recomendación final de compradores debe basarse en el producto específico del cliente para evitar mala coincidencia de audiencia.
9) Industria recomendada (según categorías tipo industria de un CRM/B2B)
Para FIGAP, las industrias más relevantes para segmentación (por temática del evento) suelen agruparse en:
- Food & Beverages (cuando el foco sea procesamiento de alimentos para animales y cadenas agroalimentarias relacionadas)
- Food Production (operación agropecuaria y producción alimentaria ligada)
- Farming (si el buyer es operación pecuaria con decisiones técnicas de campo)
- Pharmaceuticals (para biológicos, vacunas, diagnóstico y salud animal; depende del enfoque del cliente)
- Medical Devices (solo si el cliente vende equipos/diagnóstico con encaje médico-técnico)
- Environmental Services (cuando el cliente aborde saneamiento, bioseguridad o soluciones de cumplimiento; depende del producto)
- Machinery (maquinaria agroindustrial, equipos, extrusoras, manejo)
- Industrial Automation (automatización y sistemas)
- Computer Software (software pecuario y soluciones digitales)
- Logistics & Supply Chain (logística, almacenamiento, cadena de suministro para granos/forrajes)
- Warehousing (silos/almacenamiento y manejo de materiales)
- Insurance (solo si el cliente ofrece coberturas específicas para riesgo agropecuario; es un caso particular)
Recomendación práctica: usar estas industrias como “bloques” y luego afinar por keywords de puesto y rol (salud animal, nutrición, genética, reproducción, producción, ingeniería, software, supply chain, procurement de maquinaria).
Resumen ejecutivo (para usar internamente)
- FIGAP 2026 (21–23 octubre) se realiza en Guadalajara, Jalisco, México (Centro de Convenciones Expo-Guadalajara).
- Es un evento bienal sectorial con énfasis científico-técnico en salud animal, nutrición, tecnología, innovación, genética y reproducción.
- El alcance es internacional sectorial (más de 40 países) con fuerte base en México y América Latina.
- El mix de compradores es altamente B2B: fabricantes, proveedores, integradores, logística/automatización, software y actores técnicos de producción.
- Para recomendar “mejores buyers” con precisión según el cliente, necesitamos su website.
Data sheet
FIGAP – Event Attendee & Buyer Profile Analysis
Event Date: 21–23 October 2026
Location: Guadalajara, Jalisco, Mexico
Event Status: Upcoming
Research Date: 1 July 2026
Event Overview
| Event Name | FIGAP |
| Event Date | 21–23 October 2026 |
| Event Status | Upcoming |
| Venue | Expo Guadalajara (Centro de Convenciones Expo-Guadalajara) |
| City | Guadalajara |
| State / Region | Jalisco |
| Country | Mexico |
| Organizer | FIGAP organizers / official event team (as stated on the official website) |
| Official Event Website | www.figap.com |
| Event Type | B2B trade show / scientific and technology exposition / industry forum |
| Primary Category | Agriculture & Forestry |
| Secondary Applicable Categories | Industrial Engineering; Food & Beverages; Logistics & Transportation; Packing & Packaging; Science & Research |
| Audience Reach | Regional with strong international participation across Latin America |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Medium for venue/date/category; low for attendance volume due to lack of public current-year figure. |
| Main Purpose of Event | To connect buyers, suppliers, manufacturers, researchers, and industry professionals in livestock, poultry, swine, agro-industrial technology, animal health, nutrition, genetics, reproduction, and related equipment and services. |
About the Event
FIGAP is presented on its official website as the leading international livestock and agro-industrial forum in Latin America, with a strong focus on scientific and technology-driven solutions for the pecuaria sector. The event positions itself as a specialized marketplace and education platform for animal health, nutrition, genetics, reproduction, machinery, automation, storage, and production systems.
The show matters because it brings together a concentrated business audience from more than 40 countries and more than 180 participating companies, creating a high-value environment for sourcing, partnership development, technology discovery, and commercial negotiations. Its relevance spans producers, feed and ingredient suppliers, machinery manufacturers, veterinary and health solution providers, logistics firms, researchers, and procurement-oriented decision makers in the livestock and agro-industrial ecosystem.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Livestock production operators | Poultry, swine, cattle, dairy, and integrated livestock producers | Operations, plant, and farm purchasing decisions | High-value buyers for feed, genetics, health, machinery, and automation |
| Procurement and sourcing teams | Feed mills, farms, processors, integrators, and agro-industrial groups | Specification, vendor selection, and contract negotiation | Strong target for equipment, ingredients, packaging, and logistics suppliers |
| Animal health and veterinary leaders | Veterinary groups, diagnostic labs, pharmaceutical distributors | Product evaluation, treatment protocol influence, and channel selection | Relevant for vaccines, diagnostics, biologics, and health technology vendors |
| Nutrition and feed formulation teams | Feed manufacturers, premix companies, additive suppliers | Ingredient selection and formulation influence | High relevance for amino acids, enzymes, vitamins, minerals, and feed tech |
| Engineering and maintenance teams | Agro-industrial plants, feed mills, hatcheries, farms, warehouses | Equipment specification, uptime, and modernization decisions | Strong for machinery, automation, sensors, and spare parts suppliers |
| Operations and general management | Producers, processors, integrators, regional distributors | Budget approval and strategic investment decisions | Relevant for capex, process improvement, and productivity solutions |
| Distributors and channel partners | Regional distributors, dealers, importers, and representatives | Commercial channel building and product sourcing | Important for manufacturers seeking Latin American market access |
| Researchers and technical advisors | Universities, research institutes, consultants, technical specialists | Specification influence, validation, education, and knowledge transfer | Useful for innovation-led exhibitors and education-driven brands |
| Association and industry leaders | Livestock, feed, poultry, and agribusiness associations | Network building, advocacy, and partnership influence | Good for sponsorship, thought leadership, and strategic partnerships |
| Media and trade press | Agricultural, livestock, and industrial trade media | Coverage, amplification, and market awareness | Supports launches, announcements, and thought leadership visibility |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Guadalajara | Strong local and metro-area attendance | Medium to high | Major commercial hub with access to agribusiness, logistics, and industrial buyers |
| Host state: Jalisco | High representation from nearby livestock and agro-industrial operations | High | Key Mexican agribusiness state with strong food and animal production links |
| Nearby business hubs | Bajío, Monterrey corridor, Mexico City, León, Querétaro, Aguascalientes | High | Likely travel radius for procurement, operations, and technical teams |
| National reach | Mexico-wide livestock, feed, veterinary, and agro-industrial decision makers | High | The show is positioned as a national sourcing and learning destination |
| International reach | Latin America plus select global suppliers and specialists | Medium to high | Official site states visitor/exhibitor presence from more than 40 countries |
| Trade corridors | North American, Mexico-to-Latin America supply routes | Medium | Relevant for importers, exporters, and regional distributors |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Primary: Regional | Strong regional trade-show magnet for Mexico and Latin America | The event is based in Guadalajara and serves a concentrated agro-industrial and livestock market across Mexico and neighboring regions. |
| Secondary: Global | International supplier and technical participation | Official website states participation from more than 40 countries, indicating meaningful cross-border sourcing and partnership potential. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Grupo Bimbo | Food production / ingredient buyer | Large-scale food producer with supply chain, packaging, logistics, and ingredient sourcing relevance to agro-industrial buyers and suppliers. | grupobimbo.com | Procurement Director; Category Manager; Supply Chain Manager; Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Gruma | Food production / commodity buyer | Large food group with agricultural commodity and processing exposure; relevant for sourcing, logistics, and industrial equipment discussions. | gruma.com | VP Procurement; Strategic Sourcing Manager; Plant Manager; Supply Chain Director | Strong Market Fit, Attendance Not Confirmed |
| Pilgrim’s Mexico | Poultry producer / processor | Direct alignment with poultry, feed, animal health, processing, and cold-chain technologies. | pilgrims.com | Procurement Manager; Operations Director; Feed Mill Manager; Plant Engineer | Strong Market Fit, Attendance Not Confirmed |
| Bachoco | Poultry / livestock integrator | Highly relevant to feed, genetics, animal health, automation, and farm operations suppliers. | bachoco.com.mx | Director of Procurement; Feed Procurement Manager; Operations Manager; Technical Director | Strong Market Fit, Attendance Not Confirmed |
| Nutrimentos Acuícolas de México | Aquaculture feed buyer / producer | Relevant for feed ingredients, nutrition, storage, process equipment, and production technology. | (company domain to verify) | Purchasing Manager; Nutrition Manager; Production Manager; Plant Director | Strong Market Fit, Attendance Not Confirmed |
| DSM-Firmenich Animal Nutrition & Health | Ingredient supplier / technical buyer | Relevant for feed additives, nutrition science, and channel partnerships with livestock producers. | dsm-firmenich.com | Business Development Director; Technical Sales Manager; Category Manager; Regional Sales Director | Strong Market Fit, Attendance Not Confirmed |
| Cargill Animal Nutrition | Feed / nutrition buyer and supplier | Direct alignment with animal nutrition, ingredient sourcing, and production optimization. | cargill.com | Procurement Lead; Sourcing Manager; Feed Formulation Director; Operations Manager | Strong Market Fit, Attendance Not Confirmed |
| Zoetis | Animal health buyer / supplier | Relevant for vaccines, diagnostics, biologics, and veterinary channel development. | zoetis.com | Country Manager; Veterinary Sales Director; Technical Services Manager; Business Development Manager | Strong Market Fit, Attendance Not Confirmed |
| MSD Animal Health | Animal health buyer / supplier | Well aligned to FIGAP’s health, prevention, diagnostics, and livestock productivity themes. | msd-animal-health.com | Marketing Director; Product Manager; Regional Sales Manager; Technical Manager | Strong Market Fit, Attendance Not Confirmed |
| Alltech | Animal nutrition / innovation supplier | Relevant for nutrition, additives, sustainability, and producer education. | alltech.com | Commercial Director; Technical Sales Manager; R&D Director; Account Manager | Strong Market Fit, Attendance Not Confirmed |
| De Heus | Feed manufacturer / livestock nutrition buyer | Strong fit for feed manufacturing, sourcing, production equipment, and technical partnerships. | deheus.com | Procurement Manager; Plant Manager; Operations Director; Sourcing Director | Strong Market Fit, Attendance Not Confirmed |
| Lallemand Animal Nutrition | Feed additive / biotech supplier | Relevant for microbial solutions, animal performance, and distributor relationships. | lallemandanimalnutrition.com | Business Development Manager; Sales Director; Technical Manager; Distributor Manager | Strong Market Fit, Attendance Not Confirmed |
| Granjas Carroll de México | Swine producer / integrator | Direct fit for swine production, equipment, health, feed, and operational suppliers. | granjascarroll.com.mx | Procurement Lead; Operations Manager; Farm Manager; Veterinary Director | Strong Market Fit, Attendance Not Confirmed |
| SENASICA | Government / procurement / regulatory organization | Relevant to animal health, biosecurity, inspection, and sector policy discussions. | gob.mx/senasica | Director; Procurement Officer; Program Manager; Veterinary Specialist | Confirmed Government / Procurement Organization |
| FIRA | Agribusiness finance / public development institution | Financing and project-support relevance for agricultural and livestock investments. | fira.gob.mx | Program Director; Sector Analyst; Business Development; Project Finance Manager | Confirmed Government / Procurement Organization |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer | Procurement | C-level | Owns sourcing strategy and large vendor decisions |
| 2 | Director of Procurement | Procurement | Director | Makes supplier and contract decisions |
| 3 | Strategic Sourcing Manager | Procurement / Supply Chain | Manager | Evaluates vendors and total cost of ownership |
| 4 | Supply Chain Director | Supply Chain | Director | Influences logistics, inventory, and supplier selection |
| 5 | Operations Director | Operations | Director | Approves production upgrades and efficiency investments |
| 6 | Plant Manager | Operations / Manufacturing | Manager | Responsible for plant-level equipment and process decisions |
| 7 | Animal Health Director | Veterinary / Technical | Director | Key for vaccines, diagnostics, and biosecurity solutions |
| 8 | Nutrition Manager | R&D / Technical / Feed | Manager | Influences feed additives and performance products |
| 9 | Engineering Manager | Engineering / Maintenance | Manager | Specifies machinery, automation, and plant improvements |
| 10 | Business Development Director | Commercial / Partnerships | Director | Important for channel partnerships and distribution deals |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Agriculture | Core livestock and agro-industrial alignment | Producers, farms, growers, integrated operations |
| 2 | Food Production | Processing and feed-linked production environments | Food, feed, and animal product manufacturing |
| 3 | Food & Beverages | Relevant to ingredient sourcing and processing buyers | Ingredient, packaging, and processing procurement |
| 4 | Import & Export | Important for international distributors and traders | Cross-border sourcing and distribution partnerships |
| 5 | Logistics & Supply Chain | Warehousing, transport, and cold-chain relevance | Freight, inventory, and distribution buyers |
| 6 | Machinery | Direct fit for equipment and plant technologies | Production machinery and automation suppliers |
| 7 | Mechanical or Industrial Engineering | Supports process, plant, and system engineering conversations | Engineering-led buying committees |
| 8 | Veterinary | Strong animal health and biosecurity fit | Veterinary and diagnostic product decision makers |
| 9 | Pharmaceuticals | Useful where animal health and biologics intersect | Health and treatment solution buyers |
| 10 | Wholesale | Relevant to distributors and channel partners | Dealer, importer, and regional reseller targeting |
| 11 | Consumer Goods | Relevant for branded food and protein supply chains | Brand-side procurement and quality teams |
| 12 | Environmental Services | Waste, sustainability, and compliance connections | Biosecurity, waste, and environmental compliance buyers |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Confirmed unavailable | Official website content reviewed | Organizer does not publish a current-year attendance count in the provided content. |
| Exhibitor count | More than 180 companies | Confirmed | Official website statement | Described as leaders from national and global markets. |
| Buyer count | Not publicly confirmed | Confirmed unavailable | Official website content reviewed | No verified current-year buyer list provided in the supplied source text. |
| Speaker count | Not publicly confirmed | Confirmed unavailable | Official website content reviewed | The site references an Escuela de Producción and ponentes but no count in the supplied text. |
| Sponsor count | Not publicly confirmed | Confirmed unavailable | Official website content reviewed | Sponsor pages exist, but no count was confirmed in the supplied source text. |
| Historical attendance | Not publicly confirmed | Unavailable from supplied text | Official website content reviewed | Use for lead estimation only, not for hard attendance claims. |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Animal health | Disease prevention, diagnostics, biosecurity | Technical demos and veterinary education | Vaccines, diagnostics, biologics, disinfectants |
| Nutrition | Performance, efficiency, and feed conversion | Ingredient and formulation discussions | Premixes, additives, enzymes, supplements |
| Technology | Automation, monitoring, software | Product demos and ROI-focused discussions | Sensors, software, farm management systems |
| Genetics and reproduction | Breeding performance and herd improvement | Specialist meetings and technical comparisons | Genetics, breeding services, reproductive tech |
| Machinery and equipment | Capacity, reliability, and labor efficiency | Capex conversations with plant and farm managers | Mixers, silos, conveyors, feeders, conveyors |
| Storage and handling | Grain and feed preservation, contamination control | Engineering-led specification meetings | Silos, bins, bulk handling systems |
| Automation | Labor reduction and process consistency | Use-case demos and integrated workflows | PLC systems, controls, software integration |
| Logistics | Transport, warehousing, delivery reliability | Supplier qualification and route optimization | Freight, packaging, warehouse services |
| Knowledge / training | Technical capability building | Education sessions and workshop sponsorship | Training, consulting, certification programs |
| Sustainability | Efficiency, waste reduction, compliance | Environmental impact and efficiency messaging | Waste solutions, energy efficiency, ESG tools |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is tightly aligned to livestock, animal health, nutrition, machinery, and agro-industrial procurement. |
| Decision-maker availability | High | Likely presence of procurement, operations, technical, and commercial leaders. |
| Data collection potential | Medium | Strong event context, but public current-year attendee lists are not confirmed in the supplied material. |
| Apollo targeting potential | Very High | Clear fit across agriculture, food production, logistics, manufacturing, veterinary, and import/export profiles. |
| Geographic targeting potential | High | Mexico, Latin America, and cross-border supplier ecosystems are relevant. |
| Best outreach approach | High-touch, account-based outreach | Target technical and procurement leaders with use-case messaging and supplier value propositions. |
| Overall lead quality | High | FIGAP is a strong lead-generation venue for agro-industrial and livestock-related sales teams. |
| Best use case | Attendee list building, exhibitor prospecting, sponsor outreach | Best suited for B2B outreach to buyers, distributors, integrators, and technical decision makers. |
| Limitations / risks | Limited public current-year attendee transparency | No verified live attendee list was available in the supplied official content. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Agriculture; Food Production; Food & Beverages; Logistics & Supply Chain; Machinery; Veterinary; Import & Export; Wholesale; Environmental Services | Capture core buyer organizations and channel partners |
| Departments | Procurement; Supply Chain; Operations; Engineering; Quality; Technical; Business Development | Reach actual buyers and influencers |
| Seniority | Manager; Director; VP; CXO | Prioritize decision makers |
| Job titles | Procurement Director, Sourcing Manager, Supply Chain Director, Plant Manager, Operations Director, Nutrition Manager, Veterinary Director, Engineering Manager, Business Development Director | Focus on titles that control spending and technical vendor selection |
| Geography | Mexico; Latin America; Guadalajara; Jalisco; Bajío; Monterrey; Mexico City | Match the event’s core attendee footprint |
| Employee size | 51–200; 201–500; 501–1,000; 1,001–5,000; 5,001+ | Capture both regional specialists and enterprise buyers |
| Keywords | livestock, poultry, swine, feed, animal health, nutrition, genetics, reproduction, agri-industrial, feed mill, silo, automation, biosecurity | Refine accounts aligned to FIGAP themes |
| Technologies | ERP, procurement software, farm management, automation controls, diagnostics, warehouse systems | Identify tech-adopting buyers and modernization projects |
| Company type | Private; Public; Subsidiary; Distributor; Importer; Manufacturer; Integrator | Include both end users and channel buyers |
| Revenue range | Mid-market to enterprise; prioritize larger operators where relevant | Focus on high-value contract potential |
Suggested Apollo Search Logic: (agriculture OR livestock OR poultry OR swine OR feed OR “animal health” OR nutrition OR “food production” OR “logistics & supply chain” OR machinery) AND (procurement OR sourcing OR operations OR engineering OR “business development”) AND (Director OR VP OR Manager OR CXO) AND (Mexico OR Latin America)
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Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| FIGAP official website | Official organizer source | Event name, 2026 dates, Guadalajara/Jalisco/Mexico location, venue name, event positioning, participant profile, and exhibitor scale claims | High |
| Expo Guadalajara official venue website | Venue website | Venue identity and location cross-check for Expo Guadalajara in Guadalajara, Jalisco | High |
| FIGAP site pages: Expositores, Directorio, Escuela de Producción, Patrocinio | Official event navigation / program pages | Confirmed that exhibitor, directory, speaker, sponsorship, and education-related sections exist on the event site | High |
| Official website text provided by user | Primary source excerpt | Confirmed the event theme, edition timing, venue address, international scope, and more than 180 companies claim | High |
| SENASICA | Government organization website | Used as a relevant government procurement / regulatory organization example for the event sector | High |
| FIRA | Government finance / agribusiness institution | Used as a relevant public-sector agribusiness buyer / financing organization example | High |
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