About this event

Fertilizer Latino Americano 2027 (FLA 2027) — Deep Research & Buyer-Fit Analysis

Event snapshot (from official event website)

• Event title: Fertilizer Latino Americano 2027
• Dates: 17–20 January 2027
• Venue: Windsor Oceanico Hotel
• Address: Rua Martinho de Mesquita, 129, Barra da Tijuca, Rio de Janeiro, CEP 22620-220, Brazil
• Organising context (as stated): CRU in conjunction with Argus
• Scale (as stated): 1,000+ attendees from 500+ companies across 60 countries

1️⃣ Who attends (BUYERS / ATTENDEES)?

Fertilizer Latino Americano is positioned as a high-level networking and strategic market forum for the Latin American and global fertilizer community. This means the attendee mix typically aligns to buyers and decision-makers across the fertilizer value chain rather than a generic industry audience.

Best buyer/attendee targets within the event ecosystem:

• Producers / manufacturers (fertilizer producers, speciality product suppliers, and blended product providers)
• Traders and intermediaries (companies focused on procurement, import/export flows, distribution partnerships, and trading strategies)
• Blenders (blending operations supporting customer-specific formulations for crop needs and local market requirements)
• End users (large agriculture stakeholders—often represented through buying groups, sourcing teams, agribusiness operators, and procurement decision-makers)
• Technology and solution providers (technology providers and service organisations supporting plant nutrition strategy, supply chain visibility, data/market insights, and innovation in agronomy/fertilizer applications)
• Senior market intermediaries and negotiators (the event explicitly emphasises networking with top negotiators)

A key indicator from the official event description is that the event is designed to connect people such as producers, traders, blenders, and technology providers, and also to bring together fertilizer buyers and manufacturers operating in/around the Latin America market.

2️⃣ Where the show is happening + attendee geographic origin

Show location: Windsor Oceanico Hotel, Barra da Tijuca, Rio de Janeiro, Brazil.

Geographic origin of attendees (what we can reliably infer from the official page):

• The event brings together attendees from 60 countries (stated).
• Because the event is explicitly “Latin America” focused and designed for the Latin American fertilizer market, we should expect a strong concentration of participants from Latin America (e.g., Brazil, Argentina, Chile, Peru, Colombia, Mexico and neighbouring markets), alongside international participants from fertilizer and trading hubs globally.
• The programme also emphasises understanding “global changes in supply and demand” and the implications for Latin America—this typically attracts global suppliers and trading organisations.

Practical targeting implication: The strongest buyer density should be in decision-makers connected to Latin America supply chains, procurement flows, and market strategy, with additional international buyer representation due to the “global fertilizer community” framing.

3️⃣ Audience reach (Local / National / Global)

Primary reach: Global (with a Latin America core).

• The official description states 60 countries are represented, and the event includes both Latin American and global industry leaders.
• With 1,000+ attendees from 500+ companies, the reach is deep enough to influence purchasing conversations, trading discussions, and supply planning.
• Because the venue is in Rio de Janeiro, the event is naturally convenient for Brazil-based participants and neighbouring markets; however, the event is not limited to a national audience.

4️⃣ Sample buyer company names (BUYERS ONLY) + Websites

Below are buyer-fit examples to target first. We select these because they are commonly aligned to fertilizer procurement, trading, blending, and/or purchase decision-making within fertilizer supply chains (including international organizations active in Latin American flows).

Important note: We recommend validating exact “attends/exhibits” status for 2027 via sponsor/exhibitor and attendee list updates when available, because participation can vary year to year. The table below is a buyer-style prospect list aligned to the event’s described audience.

Priority	Company	Website	Best Title to Target	Why This is a Good Buyer Fit
1	Yara International ASA	https://www.yara.com	VP/Head of Latin America Sales & Strategy; Regional Commercial Director; Head of Strategic Sourcing (if applicable)	Major fertilizer producer/supplier with active regional commercialization; strong fit for the event’s producer + strategic networking focus.
2	Nutrien Ag Solutions (Nutrien)	https://www.nutrien.com	Regional Procurement Director; Head of Fertilizer Supply Chain; Crop Inputs Strategy Manager	Large-scale agribusiness and fertilizer inputs supply chain presence; aligns to buyer and end-user procurement conversations.
3	CF Industries Holdings, Inc.	https://www.cfindustries.com	Regional Sales Director, Brazil/LatAm; Fertilizer Commercial Manager; Strategic Account Director	Leading nitrogen producer; fits “producers” and “top negotiator networking” positioning.
4	Mosaic Company	https://www.mosaicco.com	Regional Sales Director, LatAm; Head of Global Trade/Commercial; Strategic Supply Manager	Global phosphate/potash fertilizer market participation; high relevance to supply/demand implications for Latin America.
5	OCP Group	https://www.ocpgroup.ma	Head of Global Sales; Regional Commercial Director; International Business Development Lead (Fertilizers)	International phosphate supplier; event is designed for global fertilizer community and trading/manufacturing alignment.
6	Scotts Miracle-Gro (Scotts)	https://www.scotts.com	Latin America Product Supply & Commercial Leader; Fertilizer Category Manager	Relevant fertilizer category presence; may fit technology/product discussions and speciality fertilizer opportunity segments.
7	Viterra (via Grain & Ag portfolio)	https://www.viterra.com	Agri Supply Chain Director; Procurement Lead; Trading/Commercial Manager	Trading and ag supply chain involvement often intersects with fertilizer flows for large agriculture portfolios.
8	Glencore	https://www.glencore.com	Fertilizers Trading Director; Commodity Procurement Lead (if fertilizer function exists); Head of Agribusiness Trading	Strong presence in global commodity trading; fertilizers trading alignment with the event’s negotiator audience.
9	Trafigura	https://www.trafigura.com	Fertilizer Trading Manager; LatAm Trading Lead; Head of Commodity Origination	Global commodity trader with fertilizers exposure; aligns to “producer/trader/blender” audience composition.
10	IMC (Independent Market / agribusiness trading ecosystem)	https://www.imcglobal.com (verify current domain for fertilizers focus)	Country Manager; Procurement/Trading Director; Fertilizer Category Lead	Buyer-style profile often associated with procurement and agricultural input supply; strong for end-market connections.
11	Bunge	https://www.bunge.com	Procurement Director (Ag Inputs); Trading/Commercial Manager; Regional Supply Chain Lead	Large agribusiness footprint; fertilizer purchasing and supply chain decision-making typically includes regional strategic roles.
12	COMPO EXPERT GmbH (example participant mentioned)	https://www.compo-expert.com	Head of Central Sourcing; Regional Category Manager; Strategic Supply Chain Lead	Officially referenced attendee role on the event page; high-confidence fit for procurement and supplier strategy dialogues.
13	SLC Agrícola	https://www.slcagricola.com.br	Supply Manager; Procurement Director (Ag Inputs); Commercial Operations Lead	Example participant mentioned (Supply Manager); end-user/large agriculture buyer alignment.
14	ApexBrasil (as referenced; treat as a lead-source for agribusiness investment/networking)	https://www.apexbrasil.com.br	Investment Officer for Agribusiness; Partnerships Manager (if required)	While not always a direct fertilizer buyer, the event page references an agribusiness investment role; can surface strategic partner buyers.
15	Bradley Pulverizer (example mentioned)	https://www.bradleycorp.com	Vice President / Commercial Leader; Sales Director (Latin America); Strategic Partnerships Lead	Represents technology/equipment ecosystem connected to processing and value-chain enablement relevant to fertilizer manufacturing.
16	Technogro / Tecnoagro (example mentioned)	https://www.tecnoagro.com (verify exact domain)	Consulting/Market Strategy Lead; Business Development Director (Fertilizer/Plant Nutrition)	Often fits the “technology provider / innovation / agronomy insights” slice of the event audience.
17	Fertiberia	https://www.fertiberia.com	International Sales Director; Trading/Commercial Manager; Strategic Account Lead	International fertilizer manufacturer/supplier; strong fit for product opportunity discussions and global-to-Latin demand implications.
18	NexTrade / trading consultative ecosystems (fertilizer broker networks)	https://www.nextrade.com (verify exact domain if used)	Head of Fertilizer Brokerage; Commercial Director; Trading Desk Lead	Buyer-adjacent trading desk roles can participate to match suppliers and buyers across LatAm.
19	Bgatech International (example mentioned)	https://www.bgatech.com (verify exact domain)	CEO / Business Development Lead; Export Sales Director	Example participant on the event page; likely relevant if the client product connects to ag/fertilizer innovation or market intelligence.
20	Soprocal (example mentioned)	https://www.soprocal.cl (verify exact domain if needed)	Commercial Manager; Product Sales Director; Strategic Partnerships Lead	Example participant mentioned; strong fit for fertilizer market connectivity and commercial negotiations in LatAm.

Top 5 priorities we recommend reaching first: Yara, Nutrien, CF Industries, Mosaic, OCP Group. These align to producers/supply leaders and the event’s “strategic negotiation” tone. For a stronger “buyer procurement” density inside LatAm end-user networks, we also recommend prioritizing SLC Agrícola as a high-propensity buyer example.

5️⃣ Job profiles, industries & event type

Event type (based on the official description)

• Industry conference + networking event for fertilizer markets
• Strategic market meeting with negotiation-focused networking
• Expanded exhibition and additional networking events (as stated)

Job profiles to target (buyer decision-makers & influence roles)

• Supply / procurement leadership: Supply Manager, Head of Procurement, Purchasing Director, Sourcing Manager
• Commercial leadership: Regional Sales Director, Head of Latin America Sales, Strategic Account Director
• Trade / market negotiation roles: Fertilizer Trading Director, Commodity Trading Manager, Trading Desk Lead
• Category ownership: Head of Fertilizer Category, Product Category Manager, Crop Inputs Strategy Manager
• Blending & operations linkage: Blending Operations Manager, Technical Commercial Manager (for formulation/quality fit)
• Investment & agribusiness strategy roles: Investment Officer, Agribusiness Partnerships lead (useful for identifying buyer networks and future commitments)
• Technology / solutions leaders (for technology provider exhibitors): Business Development Director, Partnerships Lead, Product Strategy Lead

Industries to use (from your Apollo-style industry list)

Fertilizer is a cross-industry domain. For targeting within the industries list you provided, we recommend using a combination of these:

• Agriculture (primary for end users, agribusiness buyers)
• Chemicals (primary for fertilizer manufacturers and upstream chemical producers)
• Food & Beverages (secondary for large agribusiness operators connected to crop inputs—use carefully)
• Import & Export (for trading houses and cross-border flows)
• Logistics & Supply Chain (for procurement/logistics decision-makers tied to fertilizer distribution)
• Market Research (for intelligence/data provider roles attending for insights/strategy)
• Renewables & Environment (only if the client product is tied to sustainability, emissions, or agronomic efficiency improvements)

6️⃣ Estimated attendance (expected total footfall)

The official event page states: “With more than 1000 attendees from 500+ companies across 60 countries”.

Therefore, the most reliable estimate for expected total footfall is: ~1,000+ attendees, with a heavy concentration of strategic decision-makers and industry negotiators.

We also expect the quality of buyer engagement to be strong because the event describes itself as a meeting point for the Latin American and global fertilizer community, with content designed for producers, traders, blenders, and technology providers. In practical research terms, the “reachable buyer universe” is large (500+ companies), and the “decision-maker density” is higher than typical broad consumer or general trade shows.

7️⃣ Key focus areas & buyer engagement

Key focus areas explicitly mentioned on the official page:

• Network with top negotiators (relationship building and strategic conversations)
• Evaluate supply, demand & farmer economics in Latin America fertilizer markets
• Speciality and enhanced fertilizer product opportunities
• Implications of global changes in supply and demand for the Latin American market
• Expanded exhibition and additional networking events embedded into the programme

How buyers are likely to engage (what we recommend positioning against):

• Procurement and sourcing discussions tied to forecasted supply/demand shifts and procurement timing
• Product and portfolio conversations around speciality/enhanced fertilizer performance and uptake
• Commercial negotiations connected to trade flows, logistics feasibility, and risk management
• Partnership formation between producers, traders, blenders, and technology providers
• Strategic intelligence seeking: buyers come to understand “what changes mean” rather than just meet peers

8️⃣ Client-product fit note (mandatory next step)

We can identify the best buyers for the event based on your client’s exact requirements, but we need your client product context first.

Please share your client website URL and (if available) 3–5 lines describing:

• What the product/service is (fertilizer-specific? supply chain? agronomy? equipment? trading platform? analytics?)
• Who it is for (producers, traders, blenders, end users, logistics, technology partners)
• Any priority geography inside Latin America (Brazil-first, Southern Cone, Andean countries, etc.)
• Whether we should target buyer titles in procurement, trading, commercial sales, or strategy

Once we have the website, we will refine this into a ranked buyer list aligned to the event’s stated audience (producers, traders, blenders, technology providers) and mapped to the most relevant buyer job profiles.

Until we receive the website, we can still propose “buyer segment” direction:

• If the client sells fertilizer inputs, speciality formulations, or blending-related solutions, we prioritize: producers, blenders, category managers, and procurement/sourcing leaders.
• If the client sells trading enablement, market intelligence, or negotiation support, we prioritize: fertilizer trading managers, commodity trading leaders, and market strategy roles.
• If the client sells agtech/technology/analytics that improves farmer economics or product performance, we prioritize: supply chain strategy, crop inputs strategy managers, and technical commercial directors.
• If the client sells equipment or processing technology for fertilizer value chains, we prioritize: commercial leaders and operations/process decision-makers connected to manufacturing or blending.

9️⃣ Final recommendation (for attendee-list research + buying-fit)

Yes—Fertilizer Latino Americano 2027 is a strong event for building a high-quality fertilizer buyer prospect database because:

• It is explicitly designed for producers, traders, blenders, and technology providers.
• It concentrates on strategic networking and market intelligence tied to real supply/demand implications for Latin America.
• The scale is substantial: 1,000+ attendees from 500+ companies across 60 countries.
• It includes an expanded exhibition and additional networking opportunities, improving the probability of encountering buyer decision-makers and category leaders.

Recommended first outreach buyer segments we would prioritize (without needing the client website):

• Producers / supply leaders (Latin America commercial strategy, sourcing and supply planning roles)
• Traders / commodity negotiators (fertilizer trading managers, commodity procurement and strategy)
• Blenders and formulation operators (commercial category management and sourcing)
• Large agribusiness end-user procurement teams (supply managers and procurement directors)
• Speciality/enhanced fertilizer decision-makers (product strategy and category leadership)

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What we need from you to finalize “best buyers” (action checklist)

1. Send the client website.
2. Tell us the ideal buyer type (producer vs trader vs blender vs end-user vs technology provider).
3. Confirm target geography priority (Brazil only, broader LatAm, or global buyers active in LatAm).
4. Confirm the titles we should prioritize (procurement/sourcing, trading, commercial sales, strategy, product/category management).

As soon as we receive the client website, we will return a refined “best buyers” list (with ranked priorities and tailored target titles) for Fertilizer Latino Americano 2027.