CategoryFood & Beverages
Fastfood, Café & Restaurant Expo Göteborg
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About this event
Fastfood, Café & Restaurant Expo Göteborg (FFCR Gothenburg)
Fastfood, Café & Restaurant Expo Göteborg (FFCR Gothenburg) is a major Swedish restaurant-industry trade fair bringing together the full breadth of operators, suppliers, and food professionals in one place. The event is held at Svenska Mässan in Gothenburg, Sweden on 15–16 September 2026.
Across two busy exhibition days, attendees can meet and engage with nearly 150 exhibitors representing food and restaurant-sector expertise. Visitors are invited to taste new flavors, get inspired by current trends, and discover business opportunities through direct conversations with wholesalers and suppliers who serve the café, restaurant, and fast-food industry.
Dates and location
- Event name: Fastfood, Café & Restaurant Expo Göteborg (FFCR Gothenburg)
- Venue: Svenska Mässan, Gothenburg
- City & country: Gothenburg, Sweden
- Dates: Tuesday, 15 September 2026 and Wednesday, 16 September 2026
- Opening hours (from the official event page):
- Tuesday, 15 September: 10:00–18:00
- Wednesday, 16 September: 10:00–16:00
What to expect
FFCR Gothenburg is designed to be practical and industry-focused. On the exhibition floor, visitors meet suppliers “behind the flavors” and can explore the latest product launches, innovations, and offerings relevant to modern restaurant operations. The exhibitor list is continuously updated, allowing visitors to plan their route and meetings ahead of time.
The fair also features a lively live-kitchen and stage program, where well-known chefs and food creatives demonstrate ideas, discuss trends, and share insights into what is shaping the future of food. In the official program highlights, the event includes a pizza-themed competition atmosphere (including the Pizza Champion Cup), dedicated wine tasting programming, and sessions related to the future of food and new concepts in the live kitchen.
Industry presence and exhibitor focus
The event positions itself as a comprehensive meeting place for the restaurant industry, with a strong emphasis on wholesalers and suppliers. Attendees can engage directly with exhibitors from across the restaurant ecosystem, making it a valuable destination for sourcing ideas, comparing solutions, and strengthening industry connections in Sweden.
Audience fit
FFCR Gothenburg is built for people working in and around the Swedish restaurant market, including those in cafés and restaurants, plus stakeholders interested in fast-food and broader foodservice trends. It offers both inspiration (through tastings and stage content) and business opportunities (through meetings with suppliers and industry players).
Headline visitor call to action
Visitors are encouraged to secure a ticket, explore the exhibition floor and the continuously updated exhibitor list, and plan around key stage moments such as live-kitchen sessions and themed program elements during the two-day event.
Data sheet
Fastfood, Café & Restaurant Expo Göteborg – Event Attendee & Buyer Profile Analysis
Event Date: 15–16 September 2026
Location: Svenska Mässan, Gothenburg, Västra Götaland County, Sweden
Event Status: Upcoming
Research Date: 6 July 2026
Event Overview
| Event Name | Fastfood, Café & Restaurant Expo Göteborg (FFCR Gothenburg) |
| Event Date | 15–16 September 2026 |
| Event Status | Upcoming |
| Venue | Svenska Mässan (Swedish Exhibition & Congress Centre) |
| City | Gothenburg |
| State / Region | Västra Götaland County |
| Country | Sweden |
| Organizer | Easyfairs |
| Official Event Website | ffcr.se/en/gothenburg/ |
| Event Type | B2B trade fair / industry expo |
| Primary Category | Food & Beverages |
| Secondary Applicable Categories | Hospitality; Restaurants; Wholesale; Retail; Logistics & Supply Chain |
| Audience Reach | National, with regional Nordic relevance |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. Nearly 150 exhibitors are described on the official site. |
| Attendance Data Reliability | Moderate for exhibitor scale; low for visitor count due to lack of public confirmation |
| Main Purpose of Event | To connect the Swedish restaurant, café, and fast-food industry with wholesalers, suppliers, product launches, inspiration, and business opportunities |
About the Event
Fastfood, Café & Restaurant Expo Göteborg is one of Sweden’s most focused trade events for the restaurant, café, and fast-food sectors. The official event positioning emphasizes meeting the entire Swedish restaurant industry at Svenska Mässan, with a large concentration of suppliers, product launches, tastings, live kitchen programming, and industry networking.
For suppliers, distributors, and service providers, the event is highly relevant because it concentrates procurement-minded operators and decision-makers in one place. It is particularly useful for business development, product sampling, distributor relationships, sourcing conversations, menu innovation, and partnerships across foodservice, hospitality, and out-of-home dining channels.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Restaurant operators and owners | Independent restaurants, chains, casual dining groups | Final purchasing authority for food, equipment, and service contracts | Very high; core buyer audience for menu, packaging, and operational suppliers |
| Café and bakery operators | Cafés, bakeries, patisseries, coffee concepts | Product sourcing and equipment selection | High; strong fit for beverages, ingredients, bakery equipment, display, and POS solutions |
| Fast-food and QSR buyers | Quick-service restaurants, burger chains, takeaway groups | Category selection, standardized procurement, rollout decisions | Very high; relevant for volume food supply, packaging, kitchen equipment, and workflow tech |
| Wholesalers and distributors | Foodservice wholesalers, beverage distributors, importers | Portfolio expansion, supplier selection, route-to-market decisions | High; key channel partners for manufacturers and brand owners |
| Hotel and hospitality F&B teams | Hotels, resorts, conference venues, leisure operators | Foodservice procurement, guest experience, outlet innovation | High; relevant for multi-site buying and premium service offerings |
| Contract catering and foodservice operators | Workplace catering, education catering, event catering | Framework agreements, supplier panels, menu planning | High; strong potential for bulk food, beverage, equipment, and sustainability suppliers |
| Procurement and sourcing teams | Multi-unit restaurant groups, hospitality chains, distributors | Vendor evaluation, price negotiation, contract management | Very high; directly aligned with exhibitor lead generation |
| Operations and kitchen leaders | Area managers, kitchen managers, operations managers | Operational specification, equipment adoption, efficiency improvements | High; important for equipment, workflow, hygiene, and digital solutions |
| Chefs, culinary leaders, and menu developers | Executive chefs, development chefs, culinary directors | Influence on product choice, ingredient innovation, and trend adoption | High; especially relevant to tasting, demos, and new product launches |
| Investors and business advisors | Hospitality investors, franchise advisors, growth consultants | Capital allocation, expansion strategy, partnership assessment | Medium; relevant for scale-up services, tech, and franchising support |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Gothenburg | Very strong local attendance | High | Large metropolitan foodservice and hospitality base; easy access to venue |
| Host region: Västra Götaland County | Regional buyers and operators | High | Key cluster for restaurants, hotels, contract catering, and distributors |
| Nearby business hubs: Stockholm, Malmö, Oslo corridor | National chains and multi-site buyers | Medium to High | Likely to attract expansion-minded groups and suppliers serving multiple Nordic markets |
| National reach: Sweden | Restaurant chains, wholesalers, caterers, hospitality groups | High | Official branding positions the event as the industry meeting point for the entire Swedish market |
| International / Nordic reach | Selected Nordic suppliers, brands, and chefs | Medium | Relevant for distributors and brands seeking entry or expansion in the Nordic foodservice market |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary classification | The official event message frames FFCR Gothenburg as a meeting point for the Swedish restaurant industry, drawing attendees from across Sweden. |
| Regional | Secondary reach | The strongest concentration is expected from Gothenburg and western Sweden because of venue convenience and market density. |
| Nordic / limited international | Secondary reach | Cross-border interest may come from Nordic suppliers, distributors, and brands serving the Swedish foodservice market. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Vingruppen | Beverage supplier / category buyer | Official site content references Vingruppen in the event programming; strong relevance for wine, beverage, and hospitality purchasing. | vingruppen.se | Category Manager, Commercial Manager, Sales Director | Confirmed Speaker Organization |
| Max Burgers | Quick-service restaurant chain | Large-scale foodservice operator with ongoing needs in ingredients, equipment, packaging, and digital ordering. | max.se | Procurement Manager, Operations Director, Category Manager | Strong Market Fit, Attendance Not Confirmed |
| Espresso House | Café chain | Highly relevant for coffee, bakery, equipment, and store operations suppliers. | espressohouse.com | Procurement Manager, Supply Chain Manager, Business Development Manager | Strong Market Fit, Attendance Not Confirmed |
| Scandic Hotels | Hospitality / hotel group | Large hospitality buyer with recurring demand for foodservice, kitchen, and guest-experience solutions. | scandichotels.com | Director of Procurement, F&B Director, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Compass Group Sweden | Contract catering operator | Foodservice procurement, catering operations, and menu optimization align closely with the event. | compass-group.se | Procurement Manager, Site Operations Manager, Category Manager | Strong Market Fit, Attendance Not Confirmed |
| Sodexo Sweden | Foodservice / facilities services | Relevant for workplace catering, meal solutions, and operational suppliers. | sodexo.se | Procurement Lead, Operations Director, Regional Manager | Strong Market Fit, Attendance Not Confirmed |
| ICA Gruppen | Retail / grocery / food retail | Relevant for ready-to-eat, café concepts, foodservice partnerships, and product distribution. | ica-gruppen.se | Category Manager, Buyer, Commercial Director | Strong Market Fit, Attendance Not Confirmed |
| Coop Sweden | Retail / grocery cooperative | Strong fit for food and beverage sourcing, private label, and convenience concepts. | coop.se | Category Manager, Sourcing Manager, Product Manager | Strong Market Fit, Attendance Not Confirmed |
| Martin & Servera | Foodservice wholesaler | A core buyer/distributor type for restaurant suppliers and brand owners. | martinservera.se | Category Director, Purchasing Manager, Business Development Director | Strong Market Fit, Attendance Not Confirmed |
| Menigo Foodservice | Foodservice wholesaler | Important distributor audience for new products, supplier onboarding, and category growth. | menigo.se | Sourcing Manager, Category Manager, Commercial Director | Strong Market Fit, Attendance Not Confirmed |
| Fazer Food Services Sweden | Contract catering / foodservice | Relevant for scalable food solutions, beverages, and sustainable sourcing. | fazerfoodco.se | Procurement Manager, Operations Manager, Culinary Director | Strong Market Fit, Attendance Not Confirmed |
| O’Learys Group | Restaurant and entertainment chain | Multi-site operator with relevant needs in food, beverage, kitchen, and guest-experience solutions. | olearys.se | Procurement Manager, Operations Director, Franchise Manager | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer / Procurement Director | Procurement | Executive / Director | Owns supplier strategy, category budgets, and vendor selection |
| 2 | Category Manager / Buyer | Sourcing / Commercial | Manager | Directly evaluates products, pricing, and supplier fit |
| 3 | Operations Director / Regional Operations Manager | Operations | Director / Senior Manager | Influences equipment, workflow, and service standardization |
| 4 | Executive Chef / Culinary Director | Culinary / F&B | Executive / Director | Shapes menu innovation and ingredient adoption |
| 5 | Supply Chain Director / Logistics Manager | Supply Chain | Director / Manager | Important for inventory, replenishment, and supplier performance |
| 6 | F&B Director / Foodservice Manager | Food & Beverage | Director / Manager | Purchases food, beverage, and service solutions for outlets |
| 7 | Business Development Director / Partnerships Manager | Commercial / Partnerships | Director / Manager | Evaluates channel, franchise, and growth opportunities |
| 8 | Franchise Manager / Expansion Manager | Franchise / Growth | Manager / Director | Relevant for multi-unit concepts and supplier standardization |
| 9 | Sustainability Manager | ESG / Sustainability | Manager / Director | Influences packaging, sourcing, and waste reduction decisions |
| 10 | Restaurant Owner / Managing Director | Executive / Ownership | Owner / Founder | Final decision-maker for purchases and supplier partnerships |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Restaurants | Direct fit for restaurant operators, chains, and foodservice buyers | Target operators, owners, and procurement teams |
| 2 | Food & Beverages | Core sector for suppliers, ingredients, and menu development | Target food manufacturers, distributors, and category teams |
| 3 | Hospitality | Hotels, venues, and hospitality F&B buyers are relevant attendees | Target hotel groups, venue operators, and foodservice leaders |
| 4 | Wholesale | Wholesalers and distributors are central to the event ecosystem | Target foodservice wholesalers and trade buyers |
| 5 | Retail | Retail buyers may attend for café, deli, and convenience food concepts | Target grocery, convenience, and food retail categories |
| 6 | Logistics & Supply Chain | Relevant for distributors, replenishment, and operational sourcing | Target supply chain leaders and fulfillment stakeholders |
| 7 | Import & Export | Many products at the fair are sourced through cross-border trade | Target importers, brand agents, and international distributors |
| 8 | Consumer Goods | Foodservice-adjacent brands and packaged goods buyers are relevant | Target branded product teams and channel managers |
| 9 | Wholesale Beverage | Strong beverage and wine content is implied by the program | Target beverage distributors, wineries, and category buyers |
| 10 | Events Services | Useful for venue, catering, activation, and experience vendors | Target event caterers, service providers, and experiential suppliers |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Confirmed unavailable | Organizer website does not publish a visitor count on the provided official page | Attendance figure not publicly confirmed by the organizer. |
| Exhibitor count | Nearly 150 / over 150 suppliers | Confirmed on official site | Official event text | The site uses both “nearly 150 exhibitors” and “over 150 suppliers” language. |
| Buyer count | Not publicly confirmed | Unavailable | No public buyer list on the official page | Use as a lead generation event despite the lack of exact buyer volume data. |
| Speaker count | Not publicly confirmed | Unavailable | Official page highlights stage program and named sessions, but not total count | Speaker programming appears meaningful but not numerically disclosed. |
| Historical attendance reference | 7,092 visitors at FFCR Stockholm 2026 | Historical / prior-year evidence | Official blog post on the FFCR website | Useful as a benchmark only; not a confirmed Gothenburg visitor figure. |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Food sourcing | Reliable ingredients, quality, margin control | Sampling, taste demonstrations, menu ROI discussion | Ingredients, prepared foods, specialty products |
| Beverage innovation | New drinks, wine, coffee, and bar concepts | Tastings and category introductions | Wine, spirits, coffee, soft drinks, mixers |
| Kitchen equipment | Efficiency, durability, space optimization | Live demos and operational case studies | Cooking systems, refrigeration, prep equipment |
| Packaging | Takeaway, branding, sustainability | Product comparison and sustainability messaging | Food containers, cups, wraps, branded packaging |
| Operational technology | Speed, ordering, reporting, labor efficiency | Show ROI, integrate with existing workflows | POS, ordering, inventory, scheduling software |
| Sustainability | Lower waste, responsible sourcing, packaging reduction | Compliance and ESG positioning | Eco-packaging, waste management, sourcing programs |
| Workforce and operations | Staff efficiency and service consistency | Operational improvement discussions | Training, workflow, labor-saving solutions |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is directly built around restaurant, café, fast-food, wholesaler, and supplier audiences. |
| Decision-maker availability | High | Procurement, operations, culinary, and commercial leaders are highly likely attendee profiles. |
| Data collection potential | High | The official site promotes an exhibitor list, stage program, and visitor registration, which supports targeted list-building. |
| Apollo targeting potential | Very High | Strong alignment with restaurants, hospitality, wholesale, retail, and food & beverage industries. |
| Geographic targeting potential | High | Good for Sweden-wide outreach, especially western Sweden and major Nordic foodservice hubs. |
| Best outreach approach | Very High | Pre-event email, LinkedIn outreach, exhibitor/visitor matching, and post-event follow-up by category. |
| Overall lead quality | High | Excellent B2B fit for supplier lead generation in foodservice and hospitality supply chains. |
| Best use case | High | Exhibitor prospecting, buyer profiling, attendee list enrichment, and sales outreach to foodservice decision-makers. |
| Limitations / risks | Medium | No publicly confirmed visitor count on the event page, and current-year attendee list may be incomplete until closer to the event. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Restaurants; Food & Beverages; Hospitality; Wholesale; Retail; Logistics & Supply Chain; Import & Export; Consumer Goods | Focus on the strongest buyer ecosystem around the event |
| Departments | Procurement; Operations; Supply Chain; Food & Beverage; Culinary; Sales; Business Development; Partnerships; Sustainability | Prioritize budget owners and active evaluators |
| Seniority | Owner; Founder; C-level; VP; Director; Head; Manager | Reach both decision-makers and operational influencers |
| Job titles | Procurement Director, Category Manager, Buyer, Operations Director, F&B Director, Executive Chef, Supply Chain Director, Commercial Director, Purchasing Manager, Franchise Manager | Pinpoint the most likely event attendees and purchasing stakeholders |
| Geography | Sweden; Västra Götaland County; Gothenburg; Stockholm; Malmö; Norway; Denmark; Finland | Capture local, national, and Nordic foodservice buyers |
| Employee size | 11–50; 51–200; 201–500; 501–1,000; 1,000+ | Include independent operators through large multi-site groups |
| Keywords | restaurant, café, foodservice, hospitality, procurement, sourcing, wholesaler, distributor, menu development, QSR, contract catering, kitchen equipment | Improve search relevance and lead scoring |
| Company type | Public company; privately held; franchise; multi-location operator; distributor; importer; wholesaler | Prioritize organizations with buying scale and supplier complexity |
| Revenue range | Mid-market to enterprise; local operators if selling consumables or entry-level services | Match target size to product price point and sales cycle |
Suggested Apollo Search Logic: ("restaurant" OR "foodservice" OR "hospitality" OR "café" OR "wholesaler" OR "distributor") AND ("procurement" OR "buyer" OR "sourcing" OR "operations" OR "category manager" OR "food & beverage director" OR "executive chef" OR "supply chain")
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| FFCR Gothenburg official event page | Official organizer website | Event name, venue, city, country, dates, exhibitor scale, program themes, and event positioning | Very High |
| Easyfairs corporate website | Organizer website | Organizer identity and event portfolio context | High |
| Svenska Mässan | Venue website | Venue identity and location confirmation | High |
| FFCR homepage | Official event website | Event brand, national positioning, and reference to FFCR Stockholm attendance benchmark | Very High |
| FFCR Gothenburg program sections | Official agenda / event page content | Live kitchen, stage programming, and named programming references including Vingruppen | Very High |
| FFCR English event portal | Official event portal | General event category and Swedish restaurant-industry positioning | High |
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Tell us your work email and our AI instantly builds a buyer list matched to Fastfood, Café & Restaurant Expo Göteborg — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
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