CategoryFashion & Beauty
Fashion Prime
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About this event
Fashion Prime – Textile, Ready-To-Wear Suppliers and Technologies Expo
Fashion Prime is the Textile, Ready-to-Wear Suppliers and Technologies Expo, organized by İZFAŞ and hosted by İzmir Metropolitan Municipality. The event will take place on 21–23 October 2026 at Fuarizmir in İzmir, Türkiye.
The expo is designed to bring together producers and suppliers that support the needs of the fashion and ready-to-wear industry, helping them connect through business-focused formats and meeting opportunities. Fashion Prime aims to facilitate essential commercial contacts, supported by bilateral business meetings organized during the fair.
Fashion Prime covers key categories across the value chain, including: fabric, accessories, yarn, and ready-to-wear, along with relevant technologies and sector trends. Visitors can access the latest supply options and market direction in one organized place, while exhibitors and participating companies can meet professional buyers and partners aligned with their products and capabilities.
With a strong exhibitor presence and significant visitor reach, Fashion Prime positions itself as a major meeting point for industry stakeholders, with the goal of supporting the sector’s growth—particularly through trade connections and export-oriented collaboration.
Event Snapshot
- Event name: Fashion Prime – Textile, Ready-To-Wear Suppliers and Technologies Expo
- Dates: 21–23 October 2026
- Venue: Fuarizmir (İzmir fairground)
- City & Country: İzmir, Türkiye
- Organizers: İZFAŞ
- Host: İzmir Metropolitan Municipality
What the Expo Brings Together
Fashion Prime is built around the idea of connecting the production and supply side of the industry with professionals seeking new partnerships, products, and technologies. The expo showcases multiple product segments—fabric, accessories, yarn, and ready-to-wear—allowing attendees to explore a wide range of offerings while strengthening trade relationships.
Business Meeting Focus
A central part of Fashion Prime is the emphasis on business development through organized one-to-one meetings. This format is intended to help exhibitors and buyers meet efficiently, accelerate negotiations, and support the expo’s export and collaboration objectives.
Scale and Reach (as stated on the official site)
- Exhibitors: 85+
- Exhibitor space: 10,000+ exhibitor m²
- Visitors: 11,317+
- Hosted buyers: 1,152+
- Foreign visitors: 1,152+ (listed as “Yabancı Ziyaretçi” on the official page)
Fashion Prime is arranged in accordance with the law of 5174 under TOBB (The Union of Chambers and Commodity Exchanges of Türkiye).
Data sheet
FASHION PRIME – Event Attendee & Buyer Profile Analysis
Event Date: 21–23 October 2026
Location: Fuarizmir, İzmir, Turkey
Event Status: Upcoming
Research Date: 1 July 2026
Event Overview
| Event Name | FASHION PRIME – Textile, Ready-to-Wear Suppliers and Technologies Expo |
| Event Date | 21–23 October 2026 |
| Event Status | Upcoming |
| Venue | Fuarizmir |
| City | İzmir |
| State / Region | İzmir Province / Aegean Region |
| Country | Turkey |
| Organizer | İZFAŞ, hosted by İzmir Metropolitan Municipality |
| Official Event Website | fashionprime.izfas.com.tr/en |
| Event Type | Trade fair / B2B sourcing expo / hosted-buyer event |
| Primary Category | Apparel & Clothing |
| Secondary Applicable Categories | Fashion & Beauty; Business Services; Packing & Packaging; Logistics & Transportation |
| Audience Reach | National with international sourcing and export relevance |
| Estimated Attendance / Expected Footfall | 11,317+ visitors and 1,152+ hosted buyers are promoted by the organizer; attendance figure not publicly confirmed as a final audited count for the 2026 edition. |
| Attendance Data Reliability | Medium. Organizer-promoted figures appear on the official event website; current-year attendance is not independently audited in the available source text. |
| Main Purpose of Event | To connect textile, fabric, accessories, yarn, and ready-to-wear suppliers with professional buyers and designers, support export growth, and generate B2B commercial partnerships. |
About the Event
FASHION PRIME is İzmir’s textile and ready-to-wear sourcing expo, positioned as a B2B marketplace for fabric, accessories, yarn, ready-to-wear, and related technologies. The event is organized by İZFAŞ and hosted by İzmir Metropolitan Municipality at Fuarizmir, Türkiye’s large-scale fairground, giving it strong regional credibility and a practical sourcing environment for the apparel supply chain.
The fair matters because it brings together suppliers, manufacturers, buyers, and designers around export-oriented commercial meetings. For exhibitors and service providers, the event is relevant for lead generation, distributor development, order capture, sourcing partnerships, and market expansion across Turkey and nearby export markets. It is especially useful for businesses targeting procurement, category management, private-label supply, and fashion production decision-makers.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Procurement and sourcing teams | Apparel brands, manufacturers, private-label businesses | Material selection, supplier qualification, price negotiation | High-value buyers for fabric, trims, yarn, and production services |
| Product development teams | Fashion labels, manufacturers, OEM/ODM providers | Spec development, sampling, material testing, collection planning | Strong fit for innovative textiles, trims, and design-led suppliers |
| Merchandising and category teams | Retailers, wholesalers, importers, multi-brand operators | Assortment planning, seasonal buying, SKU and category decisions | Relevant for apparel collections, fashion sourcing, and trend-led suppliers |
| Owners and managing directors | SME manufacturers, exporters, trading firms | Final commercial approval and vendor selection | Common in regional trade fairs where owner-led buying is frequent |
| Export managers / international trade teams | Manufacturers, trading houses, sourcing offices | Buyer outreach, market entry, cross-border commercial negotiation | Important for export-oriented exhibitors and B2B service providers |
| Designers and creative directors | Fashion brands, design studios, private-label buyers | Influence on material choice, aesthetics, and product direction | Valuable for trend, fabric, and accessory exhibitors |
| Retail buyers and category managers | Department stores, specialty retail, e-commerce retailers | Vendor sourcing, assortment, margin and turn decisions | Relevant for finished apparel and private-label programs |
| Distributors and wholesalers | Textile distributors, garment wholesalers, trading firms | Channel buying, inventory planning, supplier onboarding | Useful for exhibitors seeking regional channel partners |
| Design and sourcing consultants | Sourcing agencies, product development consultants, agents | Influence on supplier introductions and project specifications | Good connectors for multi-client lead generation |
| Hosted buyers | Pre-qualified domestic and international trade visitors | Structured purchasing conversations and matchmaking | High conversion potential if officially hosted by organizer |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: İzmir | Strong local and metropolitan attendance | High | Main base for textile trading, manufacturing, and export businesses in the region |
| Host region: Aegean Region | Regional buyers and suppliers from surrounding provinces | High | Convenient access for textile, garment, and logistics firms across western Turkey |
| Nearby business hubs | İstanbul, Bursa, Denizli, Manisa, Aydın, Uşak | Very High | Key apparel, textile, and export corridors that feed trade fair attendance |
| National reach | Turkey-wide buyers, suppliers, and traders | High | The event is positioned as a national sourcing platform with export focus |
| International reach | Hosted buyers and overseas trade visitors | Medium to High | Organizer-promoted hosted buyer figure indicates international sourcing interest |
| Trade corridors | Aegean export corridor, Mediterranean trade links, Europe/MENA routes | Medium | Useful for businesses targeting cross-border sourcing and distribution |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary classification | The fair is positioned as a Turkey-wide sourcing and commercial meeting point for textile and apparel participants. |
| Regional | Strong secondary reach | İzmir and the Aegean region provide a dense buyer base and short-haul access for exhibitors and trade visitors. |
| International | Targeted sourcing reach | Hosted buyers and export positioning indicate select foreign participation, though the event is not primarily global in scale. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Mavi Giyim | Apparel brand / retailer | Denim and fashion sourcing needs align with textile, trim, and garment supplier discovery. | mavi.com | Procurement Manager, Sourcing Manager, Product Development Manager | Strong Market Fit, Attendance Not Confirmed |
| Koton | Fashion retailer / brand | Large-volume apparel sourcing and private-label buying relevance. | koton.com | Buying Manager, Category Manager, Sourcing Director | Strong Market Fit, Attendance Not Confirmed |
| LC Waikiki | Apparel retailer / brand | High-volume apparel procurement and vendor development are directly aligned. | lcwaikiki.com | Chief Procurement Officer, Sourcing Manager, Merchandising Director | Strong Market Fit, Attendance Not Confirmed |
| DeFacto | Fashion retailer / brand | Needs for ready-to-wear sourcing, fabrics, and product development fit the fair. | defacto.com | Procurement Manager, Product Manager, Category Manager | Strong Market Fit, Attendance Not Confirmed |
| Defne Sport / sportswear buyers | Specialty apparel buyer | Sports and casualwear sourcing can benefit from textile and garment suppliers. | N/A | Sourcing Manager, Product Development Lead, Buying Director | Strong Market Fit, Attendance Not Confirmed |
| Boyner | Department store / retailer | Broad multi-brand apparel buying and supplier discovery relevance. | boyner.com.tr | Merchandising Director, Category Manager, Buyer | Strong Market Fit, Attendance Not Confirmed |
| İpekyol / Network / Twist group | Fashion brand group | Design-led buying and materials sourcing are highly relevant to this event. | ipekyol.com.tr | Design Director, Sourcing Manager, Product Development Manager | Strong Market Fit, Attendance Not Confirmed |
| Damat Tween | Menswear brand / retailer | Formalwear and premium apparel sourcing makes the fair relevant. | damattween.com | Buyer, Procurement Manager, Category Manager | Strong Market Fit, Attendance Not Confirmed |
| English Home | Retail brand | Home and lifestyle merchandise often overlaps with textile sourcing and fabrics. | englishhome.com | Procurement Manager, Sourcing Specialist, Product Manager | Strong Market Fit, Attendance Not Confirmed |
| Trendyol | E-commerce marketplace / retailer | Marketplace fashion sourcing and seller acquisition can align with garment and accessory exhibitors. | trendyol.com | Category Manager, Commercial Manager, Buying Manager | Strong Market Fit, Attendance Not Confirmed |
| Sarar | Apparel brand | Menswear and formalwear sourcing aligns with expo categories. | sarar.com | Sourcing Manager, Production Manager, Procurement Lead | Strong Market Fit, Attendance Not Confirmed |
| Bershka Turkey / Inditex buyers | International fashion retail buyer | Fast-fashion sourcing teams often attend textile sourcing fairs in Turkey. | inditex.com | Sourcing Director, Buying Manager, Product Development Lead | Strong Market Fit, Attendance Not Confirmed |
| Textile importers and wholesalers | Trade organizations / distributors | Direct buyers for fabrics, yarn, and trims with regional distribution potential. | N/A | Owner, Import Manager, Wholesale Director | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer / Procurement Director | Procurement | Executive / Director | Owns sourcing strategy and supplier approval for high-volume buying organizations. |
| 2 | Sourcing Manager / Strategic Sourcing Manager | Sourcing | Manager | Evaluates factories, materials, lead times, and costs. |
| 3 | Category Manager / Buying Manager | Merchandising / Commercial | Manager | Directly responsible for assortment and vendor selection. |
| 4 | Merchandising Director | Merchandising | Director | Shapes product mix and commercial strategy for retail buyers. |
| 5 | Product Development Manager | Product / Design | Manager | Defines samples, materials, and collection requirements. |
| 6 | Operations Director | Operations | Director | Influences production continuity, lead-time performance, and supplier reliability. |
| 7 | Export Manager / International Trade Manager | Sales / Trade | Manager | Helps suppliers and buyers build cross-border commercial relationships. |
| 8 | Founder / Owner / Managing Director | Executive | Owner / Executive | Common decision-maker in SME fashion and textile firms attending trade fairs. |
| 9 | Design Director / Creative Director | Design | Director | Important for trend-led material selection and fashion innovation. |
| 10 | Wholesale Director / Import Manager | Wholesale / Imports | Director / Manager | Relevant for distribution and resale of textiles, garments, and accessories. |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Apparel & Fashion | Direct alignment with ready-to-wear, fashion brands, and garment sourcing. | Buyers, sourcing teams, product development, retail merchandising |
| 2 | Textiles | Fabric and yarn suppliers are core to the expo’s scope. | Fabric procurement, mill partnerships, material sourcing |
| 3 | Import & Export | The event is explicitly export-oriented and trade-led. | Export managers, foreign buyers, trade intermediaries |
| 4 | Retail | Retail buyers attend for assortment and vendor discovery. | Category managers, buyers, commercial teams |
| 5 | Wholesale | Wholesalers are natural buyers of finished garments and textile products. | Distributor sourcing, channel expansion |
| 6 | Consumer Goods | Relevant for private-label apparel and lifestyle products. | Private-label teams, product development, sourcing |
| 7 | Logistics & Supply Chain | Supply chain efficiency matters for apparel procurement and export operations. | Freight, warehousing, order fulfillment, lead-time optimization |
| 8 | Business Supplies & Equipment | Relevant for production support, packaging, and B2B operational tools. | Packaging, production systems, operational procurement |
| 9 | Design | Design professionals are explicitly cited as part of the event audience. | Creative decision-makers, trend suppliers, innovation services |
| 10 | Management Consulting | Consultants support sourcing strategy, market entry, and export development. | Advisory firms serving apparel, sourcing, and trade |
| 11 | Transportation/Trucking/Railroad | Logistics providers are relevant to export and import flows. | Transport services, freight management, distribution |
| 12 | International Trade & Development | Supports cross-border commercial partnerships and export growth. | Trade agencies, export promotion, foreign buyer development |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | 11,317+ visitors | Organizer-promoted figure | Official event website | Presented on the event page; not independently audited in the provided source text. |
| Hosted buyer count | 1,152+ | Organizer-promoted figure | Official event website | Indicates structured buyer participation and matchmaking relevance. |
| Exhibitor count | 85+ | Organizer-promoted figure | Official event website | Current-year exhibitor list was not included in the source text provided. |
| Exhibition area | 10,000+ m² | Organizer-promoted figure | Official event website | Useful indicator of fair scale and exhibitor capacity. |
| Buyer count | Not publicly confirmed for 2026 | Unavailable | Official website text | Hosted buyer figure is the nearest public proxy for buyer-side traffic. |
| Speaker count | Not publicly confirmed | Unavailable | Official website text | No verified speaker roster was included in the source text. |
| Historical attendance | 11,317+ visitors; 1,152+ hosted buyers | Historical / organizer-promoted | Official event website | Use as prior evidence only; not a verified audited forecast for 2026. |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Procurement | Reliable vendor sourcing and competitive pricing | Direct buyer meetings and supplier comparison | Fabric, yarn, trims, finished goods, contract manufacturing |
| Product innovation | New materials, trend-led designs, improved performance | Showcase differentiated textile and apparel solutions | Innovative fabrics, sustainable fibers, finishing technologies |
| Export development | International demand generation and partner discovery | Hosted-buyer meetings and trade matchmaking | Export-ready production, multilingual sales materials |
| Retail sourcing | Assortment, margin, and replenishment needs | Commercial meetings with buyers and category managers | Private-label apparel, seasonal collections, branded lines |
| Supply chain | Lead-time reliability and logistics efficiency | Position fulfillment and operational advantages | Logistics, warehousing, packaging, order management |
| Sustainability | Responsible materials and compliant sourcing | Use sustainability credentials to win preferred-vendor status | Organic/recycled textiles, traceability, ESG reporting support |
| Design collaboration | Creative input, sample development, trend alignment | Engage designers and product teams early in the cycle | Sampling, custom development, trend forecasting materials |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is centered on suppliers and buyers in textiles and ready-to-wear. |
| Decision-maker availability | High | Hosted buyers, owners, sourcing managers, and merchandisers are likely attendee groups. |
| Data collection potential | Medium to High | Strong potential if exhibitor and hosted-buyer directories are published in future updates. |
| Apollo targeting potential | Very High | Clear industry, title, and company-type filters support strong outreach segmentation. |
| Geographic targeting potential | High | İzmir, western Turkey, and export corridors provide practical geo filters. |
| Best outreach approach | Pre-event buyer outreach and post-event follow-up | Use targeted messaging around sourcing, sampling, pricing, and supply reliability. |
| Overall lead quality | High | Suitable for B2B attendee list building, supplier prospecting, and export sales development. |
| Best use case | Supplier lead generation and buyer relationship building | Ideal for textiles, apparel manufacturing, sourcing services, and trade intermediaries. |
| Limitations / risks | Medium | No current-year public attendee list was included in the source text, so exact attendee confirmation is limited. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Apparel & Fashion; Textiles; Retail; Wholesale; Import & Export; Consumer Goods; Logistics & Supply Chain; Design | Focus on active buyers and commercial decision-makers in the apparel supply chain. |
| Departments | Procurement; Sourcing; Merchandising; Product; Operations; Supply Chain; Sales; Business Development | Reach the teams most likely to buy fabrics, garments, trims, and related services. |
| Seniority | Owner; Founder; CXO; VP; Director; Head; Manager | Prioritize decision-makers and budget holders. |
| Job titles | Procurement Manager, Sourcing Manager, Buying Manager, Merchandising Director, Product Development Manager, Category Manager, Export Manager, Operations Director, Owner, Managing Director | Capture the most commercially relevant profiles for event outreach. |
| Geography | Turkey; İzmir; Aegean Region; Istanbul; Bursa; Denizli; Manisa; international trade markets in Europe and MENA | Align with the fair’s core market and likely sourcing corridors. |
| Employee size | 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000 | Covers SMEs, mid-market buyers, and larger retail/apparel organizations. |
| Keywords | fashion sourcing, textile, fabric, yarn, ready-to-wear, garment, private label, apparel buyer, supplier, export, wholesale | Refine search for event-relevant commercial intent. |
| Company type | Private companies, brands, retailers, importers, wholesalers, trading firms | Matches the buyer profile most likely to attend a sourcing fair. |
| Revenue range | Mid-market to enterprise where available | Useful for prioritizing active spenders with recurring procurement needs. |
Suggested Apollo Search Logic: (Apparel & Fashion OR Textiles OR Retail OR Wholesale OR Import & Export) AND (Procurement OR Sourcing OR Buying OR Merchandising OR Product Development OR Category Manager OR Export Manager) AND (Turkey OR İzmir OR Aegean Region OR Istanbul OR Bursa OR Denizli)
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Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| FASHION PRIME official website | Official organizer source | Event name, date, venue, city, country, organizer, event scope, hosted buyer figure, exhibitor figure, visitor figure, and fair positioning | Very High |
| FASHION PRIME event page copy / metadata | Official event page content | Fair scope, categories, and purpose of the event, including textiles, ready-to-wear suppliers, and technologies | Very High |
| Organizer-promoted metrics on official site | Official promotional data | 85+ exhibitors, 10,000+ m², 11,317+ visitors, 1,152+ hosted buyers | High for promotional scale; Medium for audited attendance verification |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to Fashion Prime — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
🔒 Get my buyer details Free · ~20 seconds