CategoryFashion & Beauty
Fashion Fair STYL 2026
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About this event
Fashion Fair STYL 2026
Fashion Fair STYL 2026 is the 67th B2B fashion trade fair under the STYL & KABO event series, held together with the footwear and leather goods fair KABO. The event is designed as a focused business platform where collections become commercial opportunities through direct industry contact, merchandising discussions, and new season previews.
Dates
21.–23. 8. 2026 (August 21, 2026 – August 23, 2026)
Venue
Brno Exhibition Centre (Brněnské výstaviště), Brno, Czech Republic
Event profile and purpose
STYL is positioned as one of the most important B2B fashion marketplaces in Central Europe. It brings together the fashion supply chain and commercial decision-makers, including manufacturers, designers, distributors, buyers, and industry professionals. The fair supports direct business meetings and enables exhibitors and buyers to connect around upcoming trends and the next season’s collections.
The fair has been established since 1993 and is presented as a leading business platform for the fashion industry in the region.
What you can expect
- B2B-focused environment aimed at business meetings and commercial discussions rather than consumer-only shopping.
- New collections for the upcoming season from exhibitors presenting a broad range of fashion categories.
- Professional runway shows as an integral part of the program, featuring Czech fashion icons, renowned brands, and emerging young designers.
- Curated sector coverage across multiple fashion segments and styles.
Fashion sectors covered
STYL showcases fashion categories including:
- Classic and casual fashion
- Children’s and maternity wear
- Lingerie, swimwear, and hosiery
- Costume jewelry, handbags, and accessories
Why it matters for the industry
STYL & KABO is described as where collections turn into contracts. For fashion brands, distributors, and buyers, the fair provides a concentrated place to assess market fit, evaluate season-ready products, and strengthen partnerships across Central and Eastern Europe.
Alongside STYL, the same event framework hosts KABO (a specialized footwear and leather goods fair), allowing fashion professionals to explore complementary categories within the same broader trade fair ecosystem.
Quick facts
- Event: 67th B2B Fashion Fair STYL
- Dates: August 21–23, 2026
- Location: Brno Exhibition Centre, Brno, Czech Republic
- Format: B2B trade fair with fashion runway shows
- Core audience: manufacturers, designers, distributors, buyers, and industry professionals
Data sheet
Fashion Fair STYL 2026 – Event Attendee & Buyer Profile Analysis
Event date: August 21, 2026 – August 23, 2026 |
Location: Brno Exhibition Centre, Brno, Brno, Czechia |
Event status: Upcoming |
Research date: July 6, 2026
Event Overview
| Event Name | Fashion Fair STYL 2026 |
| Event Date | August 21, 2026 – August 23, 2026 |
| Event Status | Upcoming |
| Venue | Brno Exhibition Centre (BVV / Brněnské výstaviště) |
| City | Brno |
| State / Region | Brno |
| Country | Czechia |
| Organizer | Veletrhy Brno, a.s. |
| Official Event Website | bvv.cz/en/styl-kabo |
| Event Type | B2B fashion trade fair co-located with footwear and leather goods fair KABO |
| Primary Category | Apparel & Clothing |
| Secondary Applicable Categories | Fashion & Beauty; Retail; Wholesale; Packing & Packaging |
| Audience Reach | Regional with international participation |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Confirmed event identity, dates, venue, and B2B positioning are verified on the official event page; headcount is not publicly disclosed. |
| Main Purpose of Event | To connect fashion and footwear suppliers with buyers, distributors, retailers, and industry professionals for sourcing, sales, merchandising, and seasonal collection previews. |
About the Event
STYL 2026 is an established B2B fashion trade fair held at the Brno Exhibition Centre and positioned by the organizer as one of the most important fashion marketplaces in Central Europe. The official event content describes STYL as the 67th B2B fashion fair in the series, with a strong emphasis on business meetings, direct sales opportunities, and previews of upcoming seasonal collections.
The event is relevant to apparel brands, distributors, retailers, buyers, designers, and merchandising teams seeking sourcing and commercial partnerships. Its business value lies in concentrated access to decision-makers across the fashion supply chain, making it useful for lead generation, exhibitor research, buyer profiling, and targeted outreach across Czechia, Slovakia, and neighboring markets.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Retail buyers / category managers | Fashion retailers, department stores, specialty chains, e-commerce retailers | Assortment selection, pricing, and line buying | High-value for collection placement, pre-booking, and seasonal range discussions |
| Distributors / agents | Regional fashion agencies, footwear distributors, brand representatives | Brand representation and channel expansion | Important for market entry, wholesale coverage, and new territory development |
| Wholesalers / importers | Import houses, multi-brand wholesalers, cross-border distributors | Volume purchasing and distribution planning | Strong fit for suppliers offering scalable product lines and competitive MOQs |
| Manufacturers / brand owners | Apparel brands, footwear makers, leather goods producers | Commercial strategy, sourcing, channel management | Relevant for component suppliers, packaging suppliers, and co-manufacturing partners |
| Merchandising / product development teams | Fashion groups, retail chains, private label operators | Trend adoption, line planning, sampling decisions | Useful for trend-led product launches and private-label opportunities |
| Designers / studio teams | Independent designers, fashion studios, brand design departments | Collection development and creative direction | Valuable for trend materials, trims, accessories, and sampling services |
| E-commerce / omnichannel operators | Online fashion retailers, marketplaces, DTC brands | Assortment, vendor onboarding, digital merchandising | Useful for fast-moving product, content-rich merchandising, and logistics partners |
| Association leaders / trade media | Fashion associations, chambers, media outlets, trade publishers | Industry visibility, editorial coverage, networking | Supports credibility-building, brand awareness, and relationship development |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Brno | Local retailers, distributors, agencies, and brands | Medium | Convenient access to the venue supports regional business attendance |
| Host region: South Moravia / Brno region | Regional buyers and suppliers | Medium | Likely to include fashion businesses from across Czechia’s retail and wholesale network |
| Nearby business hubs | Prague, Bratislava, Ostrava, Vienna, Budapest, Kraków corridor participants | High | The organizer notes attendance from Czech Republic, Slovakia, and Eastern Europe |
| National reach | Czech buyers, brand managers, and distributors | High | Official site positions STYL as a leading domestic and regional business platform |
| International reach | Central and Eastern European buyers, exhibitors from more than 15 countries | High | Official site states exhibitors from over 15 countries and strong CEE buyer presence |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Regional | Primary classification | The event is rooted in Brno and draws a strong Czech and Central European trade audience. |
| Secondary: International | Supported by official positioning | Official site states exhibitors from over 15 countries and buyer presence from Central & Eastern Europe. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Otter Distribution | Footwear distributor / retailer | Referenced in official event news as a leading footwear distributor presenting at STYL and KABO. | otter.ro | Commercial Director, Buying Director, Category Manager, Sales Director | Confirmed Current-Year Participant |
| TONAK a.s. | Apparel / headwear manufacturer | Official event news identifies TONAK as a Czech manufacturer active in the STYL ecosystem. | tonak.cz | Export Manager, Sales Director, Product Manager, Business Development Director | Confirmed Current-Year Participant |
| Veletrhy Brno, a.s. | Organizer / venue operator | Organizer of STYL and KABO; relevant for partnership, marketing, sponsorship, and exhibitor-services outreach. | bvv.cz | Event Director, Sales Manager, Partnership Manager, Exhibitor Services Manager | Confirmed Government / Procurement Organization |
| Czech fashion retailers and multi-brand stores | Retail buyer group | Core audience for seasonal fashion buying and assortment planning at STYL. | n/a | Buyer, Category Manager, Merchandising Director, Head of Buying | Strong Market Fit, Attendance Not Confirmed |
| Slovak retail and wholesale chains | Wholesale / retail buyer group | Official positioning highlights Central & Eastern European buyer attendance, including Slovakia. | n/a | Purchasing Manager, Wholesale Buyer, Commercial Director | Strong Market Fit, Attendance Not Confirmed |
| Regional footwear distributors | Distributor / importer | KABO co-location makes this a highly relevant footwear sourcing and distribution audience. | n/a | Import Manager, Brand Manager, Sales Director, Product Buyer | Strong Market Fit, Attendance Not Confirmed |
| Private-label apparel sourcing firms | Sourcing / private-label buyer | STYL is relevant for trend-led sourcing, manufacturing partnerships, and seasonal line development. | n/a | Sourcing Manager, Procurement Manager, Product Development Manager | Strong Market Fit, Attendance Not Confirmed |
| E-commerce fashion operators | Digital retail buyer | Online channels seek fresh product, fast replenishment, and brand partnerships. | n/a | Head of E-commerce, Online Merchandising Manager, Buyer | Strong Market Fit, Attendance Not Confirmed |
| Fashion agencies / brand representatives | Agency / representative office | Acts as an intermediary for brand placement and market expansion. | n/a | Agency Director, Account Director, Sales Manager | Strong Market Fit, Attendance Not Confirmed |
| Trade associations and chambers | Association / network organization | Useful for industry partnerships, member engagement, and visitor promotion. | n/a | Secretary General, Executive Director, Membership Manager | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer / Head of Procurement | Procurement | C-level / VP | Owns supplier strategy, pricing, and long-term sourcing relationships. |
| 2 | Buying Director / Head of Buying | Merchandising / Buying | Director | Responsible for seasonal line selection and assortment strategy. |
| 3 | Category Manager | Merchandising / Commercial | Manager / Senior Manager | Manages product categories, supplier mix, and margin performance. |
| 4 | Merchandising Director | Merchandising | Director | Aligns trend direction, retail presentation, and buying calendar. |
| 5 | Procurement Manager / Strategic Sourcing Manager | Procurement | Manager | Handles sourcing, supplier evaluation, and commercial terms. |
| 6 | Product Development Manager | Product / Design | Manager | Evaluates materials, samples, and product innovation. |
| 7 | Sales Director / Export Manager | Sales / Export | Director / Manager | Drives market expansion and partner acquisition. |
| 8 | Business Development Manager | Commercial / Partnerships | Manager | Identifies distributors, agents, and retail accounts. |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Apparel & Fashion | Core industry for STYL fashion exhibitors and buyers | Brand owners, retailers, distributors, fashion agencies |
| 2 | Retail | Primary buying audience for seasonal fashion and accessories | Multi-store chains, department stores, specialty retail |
| 3 | Wholesale | Relevant to distributors and importers sourcing at scale | Bulk buying, channel expansion, private label sourcing |
| 4 | Import & Export | Strong fit for cross-border trade and market entry | Regional distribution, international brand representation |
| 5 | Consumer Goods | Fashion and accessories are consumer-facing product categories | Product sourcing, distribution, merchandising |
| 6 | Textiles | Relevant for materials, fabric, and garment supply chains | Fabric sourcing, manufacturing partnerships |
| 7 | Luxury Goods & Jewelry | Relevant to accessories, premium fashion, and branded goods | High-margin collections and premium retail partnerships |
| 8 | Design | Design teams are central to collection development and trend adoption | Creative services, sampling, fashion tech, CAD tools |
| 9 | Consumer Goods | Wide commercial overlap with accessories and footwear | Brand expansion and retail distribution |
| 10 | Management Consulting | Consultants often advise retail and fashion clients on sourcing and growth | Advisory partnerships, market intelligence, project leads |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed by the organizer | Unavailable | Official event page reviewed | No current-year attendance count disclosed in the provided official content |
| Exhibitor count | Not publicly confirmed in the provided text | Unavailable | Official event page reviewed | The site references exhibitors from over 15 countries but does not publish a count in the supplied content |
| Buyer count | Not publicly confirmed | Unavailable | Official event page reviewed | Buyer presence is described qualitatively, not numerically |
| Speaker count | Not publicly confirmed | Unavailable | Official event page reviewed | Runway shows and expert talks are mentioned, but counts are not provided |
| Sponsor count | Not publicly confirmed | Unavailable | Official event page reviewed | No sponsor list was included in the supplied source text |
| Historical attendance | Historical figures not provided in supplied content | Unavailable | No prior-year numerical data supplied | Use organizer archives or post-event reports if exact totals are required |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Seasonal fashion sourcing | New collections, trend alignment, margin control | Show ready-to-buy collections and seasonal line sheets | Apparel manufacturing, design, sourcing services |
| Footwear and leather goods | Category expansion, brand mix, distributor selection | Meet buyers focused on footwear distribution and retail | Footwear brands, leather accessories, care products |
| Wholesale and distribution | Network expansion, volume purchasing, resale rights | Target distributors and importers looking for new lines | Wholesale programs, distributor agreements |
| Retail merchandising | Assortment planning, price architecture, sell-through | Engage retail buyers with commercial offers and catalogues | Merchandising support, display materials, retail-ready packaging |
| Brand representation | Market entry, local agency support, partner search | Target agents and export managers attending to expand portfolios | Agency agreements, sales representation, channel enablement |
| Fashion trends and runway visibility | Trend intelligence, brand positioning, visibility | Use fashion shows for lead capture and brand recognition | Creative services, visual merchandising, PR support |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is explicitly positioned around manufacturers, distributors, buyers, and industry professionals. |
| Decision-maker availability | High | Buying, merchandising, sourcing, and commercial leaders are natural attendees at this type of trade fair. |
| Data collection potential | High | Strong potential via exhibitor directories, catalogs, and brand/retail attendance mapping. |
| Apollo targeting potential | Very High | Clear industry and title alignment supports precise Apollo list building. |
| Geographic targeting potential | High | Useful for Czechia, Slovakia, Austria, Poland, Hungary, and broader CEE prospecting. |
| Best outreach approach | High-touch, commercial, season-based | Emphasize seasonal collections, distribution opportunities, and buyer appointment-setting. |
| Overall lead quality | Very High | Strong B2B commercial fit with clear buying intent across fashion and footwear supply chains. |
| Best use case | Lead generation, exhibitor targeting, buyer profiling, distributor outreach | Well suited for attendee list sales, prospecting campaigns, and commercial partnership development. |
| Limitations / risks | Medium | Public attendance figures and complete current-year buyer lists are not disclosed in the supplied official content. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Apparel & Fashion; Retail; Wholesale; Import & Export; Textiles; Design; Consumer Goods; Luxury Goods & Jewelry; Marketing & Advertising; International Trade & Development | Match the main buyer and supplier ecosystem around the fair |
| Departments | Buying, Merchandising, Procurement, Sourcing, Sales, Business Development, Product, Export, E-commerce | Focus on commercial decision-makers and category owners |
| Seniority | Manager, Director, VP, C-level, Owner, Partner | Prioritize decision-makers with buying or partnership authority |
| Job titles | Buyer, Buying Director, Category Manager, Merchandising Director, Procurement Manager, Strategic Sourcing Manager, Sales Director, Export Manager, Business Development Director, Product Development Manager | Direct alignment to attendance intent and business development opportunities |
| Geography | Czechia, Slovakia, Austria, Poland, Hungary, Romania, Slovenia, Croatia | Reflects official CEE buyer emphasis |
| Employee size | 11–50, 51–200, 201–500, 501–1000, 1000+ | Covers independent buyers, multi-brand retailers, and larger groups |
| Keywords | fashion, apparel, footwear, leather goods, wholesale, retail buying, merchandising, private label, sourcing, distributor, import, collection | Improves relevance for event-attendee list building and outreach |
| Company type | Public company, privately held, family-owned retail group, importer/distributor, brand owner | Covers the most likely commercial buyer profiles |
Suggested Apollo Search Logic: (“Apparel & Fashion” OR Retail OR Wholesale OR Import & Export OR Textiles) AND (buyer OR buying OR procurement OR sourcing OR merchandising OR category manager OR distributor OR export manager) AND geography in Czechia, Slovakia, Austria, Poland, Hungary, Romania, Slovenia, Croatia.
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Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| BVV / STYL and KABO official event page | Official organizer source | Event name, dates, venue, B2B positioning, market description, categories, geographic reach, and organizer identity | Very High |
| Veletrhy Brno official website | Organizer website | Organizer identity and event-calendar confirmation | Very High |
| Official STYL & KABO iCatalogue references | Official event directory reference | Exhibitor-directory availability and fair ecosystem context | High |
| STYL & KABO news section | Official organizer news | Named participant/news references such as Otter Distribution and TONAK | Very High |
| BVV event calendar and site navigation | Official organizer reference | Upcoming event status and venue context at Brno Exhibition Centre | Very High |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to Fashion Fair STYL 2026 — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
🔒 Get my buyer details Free · ~20 seconds