Familie & Heim (Family & Home)
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About this event
Familie & Heim (Family & Home)
Familie & Heim ist eine Publikumsausstellung rund um Familie und Zuhause. Die Messe bietet an vier Tagen im Jahr eine abwechslungsreiche Vielfalt an Produkten, Sonderschauen und Unterhaltung.
Besucherinnen und Besucher können sich auf Inhalte freuen, die ganz unterschiedliche Bedürfnisse im Alltag abdecken: von leckeren Angeboten für Genießer bis hin zu praktischen Küchenhelfern und Inspiration für das eigene Zuhause.
Ein thematischer Schwerpunkt liegt auf Themen rund um Neubau und Renovierung, außerdem auf der Küchenplanung sowie auf Ideen für schönes Wohnen. Damit richtet sich die Veranstaltung an Menschen, die bereits planen, umgestalten oder ihr Zuhause modernisieren möchten, und die dabei konkrete Produkte, Angebote und Anregungen entdecken wollen.
Ort
Messe Stuttgart, Stuttgart, Deutschland.
Format & Inhaltsschwerpunkte
- Publikumsausstellung mit Produktvielfalt
- Sonderschauen und thematische Präsentationen
- Unterhaltung für ein rundes Messeerlebnis
- Fokus auf Neubau, Renovierung, Küchenplanung und Wohnen
- Auch passend für Interessierte mit Schwerpunkt Küche und Genuss
Hinweis zu Terminen: In den bereitgestellten offiziellen Textauszügen sind keine konkreten Datumsangaben enthalten. Es wird lediglich beschrieben, dass die Veranstaltung vier Tage im Jahr stattfindet.
Data sheet
Familie & Heim (Family & Home) – Event Attendee & Buyer Profile Analysis
Event Date: 19–22 November 2026
Location: Stuttgart, Germany
Event Status: Upcoming
Research Date: 1 July 2026
Location: Stuttgart, Germany
Event Status: Upcoming
Research Date: 1 July 2026
Event Overview
| Event Name | Familie & Heim (Family & Home) |
| Event Date | 19–22 November 2026 |
| Event Status | Upcoming |
| Venue | Messe Stuttgart |
| City | Stuttgart |
| State / Region | Baden-Württemberg |
| Country | Germany |
| Organizer | Messe Stuttgart |
| Official Event Website | messe-stuttgart.de/familie/ |
| Event Type | Consumer public fair / multi-topic home and family exhibition |
| Primary Category | Home & Office |
| Secondary Applicable Categories | Building & Construction; Food & Beverages; Wellness, Health & Fitness; Entertainment & Media |
| Audience Reach | Regional with national draw across southern Germany and adjacent DACH markets |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Medium for event identity, dates, and venue; low for attendance volume due to lack of a public organizer-confirmed figure. |
| Main Purpose of Event | A four-day public exhibition featuring products, special showcases, and entertainment focused on home, renovation, kitchen planning, living, and consumer lifestyle purchases. |
About the Event
Familie & Heim is a consumer-facing fair held as part of the Stuttgarter MesseHerbst at Messe Stuttgart. The official event description emphasizes a broad mix of products, special showcases, and entertainment, with practical home-related themes such as kitchen helpers, home enjoyment items, new-build projects, renovation, kitchen planning, and attractive living solutions.
From a B2B perspective, the event is relevant for suppliers serving retail, home improvement, interior, kitchen, furnishing, consumer goods, food sampling, and lifestyle categories. It also offers useful exposure to buying influences from regional distributors, retailers, importers, and service providers who track household and living trends in the Stuttgart and southern Germany market.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Retail buyers and category teams | Home goods retailers, kitchen retailers, department stores, furniture chains | Selects consumer assortments, evaluates product margins, seasonal range planning | High relevance for home, kitchen, décor, and gift suppliers |
| Distributors and wholesalers | Regional wholesalers, importers, buying groups, trade distributors | Sources product for resale and channel expansion | High relevance for consumer packaged goods and household product vendors |
| Importers and private-label sourcing teams | Import houses, private-label brands, sourcing offices | Identifies manufacturers and negotiates supply terms | High relevance for OEM/ODM, packaging, and consumer product suppliers |
| Home improvement and building product buyers | DIY chains, building centers, renovation retailers | Evaluates renovation, finishing, and installable home products | Relevant for construction-adjacent consumer suppliers |
| Kitchen and interior designers | Kitchen studios, design firms, interior decorators, showrooms | Influences specification and brand preference | Strong relevance for premium home, appliance, and furnishing brands |
| Property developers and renovation decision-makers | Developers, residential project teams, remodel contractors | Specifies materials, fixtures, and home finish solutions | Relevant for renovation, kitchen planning, and home-improvement suppliers |
| Food and specialty product buyers | Delicatessen chains, gourmet shops, gift retailers, specialty importers | Sources edible consumer products and novelty food items | Useful for snack, confectionery, and packaged food suppliers |
| Small business owners | Independent retail stores, studios, local service businesses | Purchasing, resale, and partnership decisions | Relevant for low-MOQ product lines and local distribution partners |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Stuttgart | Very high | High local consumer and trade visitation | Core draw from metropolitan Stuttgart and nearby municipalities |
| Host region: Baden-Württemberg | High | Strong regional retail and consumer buyer presence | Major state market for home, renovation, and lifestyle products |
| Nearby business hubs | High | Moderate to high | Includes Mannheim, Karlsruhe, Ulm, Freiburg, and broader southwest Germany |
| National reach: Germany | Moderate | Potential participation from trade visitors and brand partners | More likely for suppliers, distributors, and retail buyers than general consumers |
| International reach | Limited but possible | Selective | Most plausible from nearby DACH markets and cross-border suppliers |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Regional | Primary classification | The fair is anchored in Stuttgart and designed for a broad regional consumer audience with meaningful trade and supplier interest from southern Germany. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| IKEA Deutschland | Retail buyer / home furnishings | Strong fit for home, storage, kitchen, and living product sourcing | ikea.com | Category Manager, Buyer, Sourcing Manager | Strong Market Fit, Attendance Not Confirmed |
| OBI Group | DIY / home improvement retailer | Relevant for renovation, home improvement, and kitchen planning products | obi.de | Procurement Manager, Category Manager, Merchandise Manager | Strong Market Fit, Attendance Not Confirmed |
| BAUHAUS | DIY / building supply retailer | Relevant for renovation and home-related product assortments | bauhaus.info | Buyer, Category Manager, Procurement Lead | Strong Market Fit, Attendance Not Confirmed |
| Hornbach | DIY / renovation retailer | Strong renovation, building, and home improvement relevance | hornbach.com | Category Manager, Buyer, Product Manager | Strong Market Fit, Attendance Not Confirmed |
| XXXLutz | Furniture and home goods retailer | Direct relevance for furniture, décor, and household goods suppliers | xxxlutz.de | Buying Manager, Category Manager, Merchandising Director | Strong Market Fit, Attendance Not Confirmed |
| MÖBEL MARTIN | Furniture retailer | Relevant for home, kitchen, and living categories | moebel-martin.de | Buyer, Category Manager, Retail Procurement | Strong Market Fit, Attendance Not Confirmed |
| Kaufland | Retail / consumer goods | May source seasonal household, kitchen, and food-related consumer products | kaufland.de | Category Buyer, Procurement Manager, Merchandise Planner | Strong Market Fit, Attendance Not Confirmed |
| EDEKA | Retail / grocery / household items | Useful for food, homeware, and consumer lifestyle product sourcing | edeka.de | Category Manager, Procurement Director, Buyer | Strong Market Fit, Attendance Not Confirmed |
| Metro Deutschland | Wholesale / food and non-food distribution | Potential fit for specialty food, kitchen, and consumer product sourcing | metro.de | Buyer, Category Manager, Sourcing Manager | Strong Market Fit, Attendance Not Confirmed |
| Tchibo | Consumer retail / household goods | Frequently aligned with home, kitchen, and lifestyle assortments | tchibo.com | Product Buyer, Category Manager, Sourcing Lead | Strong Market Fit, Attendance Not Confirmed |
| BOMANN / Clatronic Group | Consumer appliances / kitchen products | Relevant for small appliances and practical kitchen goods | clatronic.com | Product Manager, Sourcing Manager, Sales Director | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Category Manager | Merchandising / Buying | Mid-Senior | Controls product assortment decisions for home, kitchen, and lifestyle products. |
| 2 | Buyer / Purchasing Manager | Procurement / Merchandising | Mid-Senior | Evaluates suppliers, pricing, and assortment fit for retail or wholesale channels. |
| 3 | Procurement Manager | Procurement | Mid-Senior | Drives supplier selection and commercial negotiation. |
| 4 | Merchandising Director | Merchandising | Director | Sets range strategy and brand positioning for consumer products. |
| 5 | Sourcing Manager | Supply Chain / Procurement | Mid-Senior | Identifies manufacturers, imports, and private-label opportunities. |
| 6 | Supply Chain Director | Supply Chain | Director | Influences sourcing efficiency, logistics, and inventory availability. |
| 7 | Retail Operations Director | Operations | Director | Manages store execution and product availability in consumer-facing businesses. |
| 8 | Interior Designer / Kitchen Planner | Design / Project Delivery | Individual Contributor / Lead | Influences specification and product preference for home projects. |
| 9 | Business Development Director | Commercial | Director | Creates retail and distribution partnerships for suppliers. |
| 10 | Small Business Owner / Founder | Executive / Ownership | Owner | Often the final decision-maker for product purchases and supplier relationships. |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Retail | Core channel for home, kitchen, and lifestyle products | Retail buyers, category managers, and merchandising leaders |
| 2 | Wholesale | Relevant for distributors and trade resellers | Importers, wholesalers, and channel partners |
| 3 | Consumer Goods | Event centers on consumer-facing home and lifestyle products | Brand owners and product sourcing teams |
| 4 | Import & Export | Useful for international sourcing and trade-enabled product lines | Importers, sourcing offices, private-label teams |
| 5 | Furniture | Highly relevant to living, décor, and home furnishing buyers | Furniture retailers and interior specification teams |
| 6 | Building Materials | Relevant through renovation and new-build themes | Renovation product buyers and home-improvement suppliers |
| 7 | Food & Beverages | Matches the event’s consumer snack and specialty food appeal | Specialty food buyers and gourmet retailers |
| 8 | Design | Important for interior, kitchen, and product presentation stakeholders | Design professionals, showrooms, and project specifiers |
| 9 | Consumer Services | Relevant for consumer-facing service businesses connected to home and lifestyle | Home services, renovation services, and lifestyle offerings |
| 10 | Logistics & Supply Chain | Supports sourcing, distribution, and inventory planning for consumer products | Supply chain, import, and distribution decision-makers |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed by the organizer | Confirmed absence of public figure | Official event website content reviewed | No verified current-year attendance count available in the provided official text |
| Exhibitor count | Not publicly confirmed | Unconfirmed | Official event website content reviewed | No current exhibitor directory provided in source text |
| Buyer count | Not publicly confirmed | Unconfirmed | No official buyer list in provided source text | Public fair format suggests mixed audience, not a closed buyer program |
| Speaker count | Not publicly confirmed | Unconfirmed | Official event website content reviewed | The source mentions special showcases and entertainment, but not a speaker program |
| Sponsor count | Not publicly confirmed | Unconfirmed | Official event website content reviewed | No sponsor roster provided in the supplied source text |
| Historical attendance | Not verified in provided source text | Unavailable | Organizer website content supplied by user | Prior-year evidence not included in the provided source excerpt |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Home & office products | Assortment refresh and consumer appeal | Product demonstrations, sampling, and shelf-ready packaging | Consumer goods, home accessories, storage, décor |
| Kitchen planning and appliances | Practical, space-efficient, and premium kitchen solutions | Lead capture from retailers, studios, and planners | Appliances, tools, fittings, kitchen accessories |
| Renovation and new-build | Products that support remodeling and housing upgrades | Target project-based buyers and home-improvement retailers | Building materials, fixtures, finishing products |
| Food sampling and specialty treats | Impulse purchase and seasonal consumer demand | Sampling, bundle offers, and retail distribution conversations | Packaged foods, confectionery, snacks |
| Lifestyle and entertainment | Consumer engagement and family-oriented attractions | Booth visibility and family-friendly experiential marketing | Promotional products, consumer experiences, event services |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | High | Strong fit for home, kitchen, retail, renovation, and consumer goods buyers. |
| Decision-maker availability | Medium | Likely access to retail and channel decision-makers, but no official buyer program is confirmed in the supplied source text. |
| Data collection potential | Medium | Good for lead capture from exhibitors and business visitors; limited by lack of public current-year lists in the provided source excerpt. |
| Apollo targeting potential | High | Well-suited to retail, wholesale, import/export, and consumer goods targeting in Apollo.io. |
| Geographic targeting potential | High | Clear regional focus around Stuttgart and Baden-Württemberg with broader Germany coverage. |
| Best outreach approach | Multi-touch email + LinkedIn + retailer/distributor qualification | Focus messaging on assortment, sourcing, renovation, and consumer lifestyle product discovery. |
| Overall lead quality | High | Strong for regional retail and consumer product prospecting, especially if the client sells home, kitchen, or related products. |
| Best use case | B2B prospecting, exhibitor targeting, attendee list enrichment, and retail channel development | Useful for lead generation teams targeting buyers, distributors, and product decision-makers. |
| Limitations / risks | Moderate | Consumer fair format means not all attendees are buyers; current-year buyer lists are not publicly confirmed in the supplied material. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Retail, Wholesale, Consumer Goods, Furniture, Import & Export, Building Materials, Food & Beverages, Design, Logistics & Supply Chain | Focus on likely buyer and channel organizations connected to the fair’s product themes. |
| Departments | Procurement, Purchasing, Merchandising, Supply Chain, Operations, Business Development | Find functional decision-makers who source and distribute products. |
| Seniority | Manager, Director, VP, Owner, Partner, C-level where relevant | Prioritize people with budget authority or category ownership. |
| Job titles | Buyer, Category Manager, Procurement Manager, Purchasing Manager, Sourcing Manager, Merchandising Director, Product Manager, Retail Operations Director, Import Manager | Target job functions most likely to evaluate event-suitable supplier offerings. |
| Geography | Germany, Baden-Württemberg, Bavaria, Hesse, North Rhine-Westphalia, Austria, Switzerland | Capture the strongest regional and DACH buyer base for Stuttgart-based trade activity. |
| Employee size | 11–50, 51–200, 201–500, 501–1000, 1001+ | Covers independent retailers through large chains and wholesalers. |
| Keywords | home, kitchen, renovation, furnishings, décor, household, retail buying, sourcing, private label, wholesale, import | Refines account selection around the fair’s most relevant purchasing themes. |
| Company type | Retailers, wholesalers, distributors, importers, home improvement chains, furniture stores, consumer goods companies | Prioritizes organizations with active buying behavior. |
Suggested Apollo Search Logic: use a combined approach such as (Retail OR Wholesale OR Consumer Goods OR Furniture OR Import & Export) AND (Buyer OR Category Manager OR Procurement Manager OR Sourcing Manager OR Purchasing Manager) AND geography: Germany OR DACH. Add keywords like home, kitchen, renovation, décor, household, private label for tighter qualification.
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Messe Stuttgart – Familie & Heim official event page | Official organizer source | Event name, format, public-fair positioning, product themes, and connection to the Stuttgarter MesseHerbst | Very High |
| Messe Stuttgart home page | Official organizer / venue website | Organizer identity, venue context, Stuttgart location, and venue positioning | Very High |
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Tell us your work email and our AI instantly builds a buyer list matched to Familie & Heim (Family & Home) — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
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