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About this event
FAIR plus：Fair of AI and Robotics, plus
FAIR plus（Fair of AI and Robotics, plus） is an international robotics and AI industry event designed to connect the full robotics value chain and accelerate industry collaboration. The event positions itself as a “global technology leader” platform, bringing together innovators, technology enterprises, and industrial partners to explore emerging directions in AI embodiment intelligence, robotics applications, and end-to-end industrial implementation.
Event overview
FAIR plus focuses on building a practical link between research and industrial deployment—covering core technologies and industry solutions that support the growth of AI and robotics ecosystems. Alongside the exhibition, the event includes high-level industry forums and structured on-site activities aimed at content exchange and business matchmaking. Based on the official event positioning, the show emphasizes “robotics full-industry-chain connections” and highlights key themes across AI, robotics technology, and real-world industrial use.
Dates
2027.4.21–23
Location
Shenzhen-Futian, China
Event formats & onsite structure
FAIR plus combines a robotics/AI exhibition with simultaneous professional programming, including:
- Industry forums and theme discussions
- Science Robotics Symposium
- Technical forums
- Business matching
- Product releases
- Additional activity sections designed to support industry communication and collaboration
Who the event is for
The event is broadly aligned with robotics ecosystem stakeholders, including technology developers, system integrators, robotics solution providers, and industrial users. It is also positioned to attract participants who care about next-generation AI robotics—particularly topics related to embodied intelligence and humanoid robotics innovation and deployment.
Core themes
The official event description highlights an exploration of the future trends of the robotics full industrial chain. FAIR plus is framed as a cooperation platform that convenes global technology pioneers to co-create a new era of intelligent technology. The event’s branding also specifically emphasizes categories such as:
- Embodied intelligence robotics
- Humanoid robotics
- AI and robotics industry chain connections
- Regional strength in Shenzhen’s robotics ecosystem
Why attend
FAIR plus is designed to be more than a showcase. Its event structure supports both learning and collaboration through forums, symposium programming, and organized business matching activities. For participating organizations, the event offers a focused environment to meet industry partners, discuss technology directions, launch products, and identify partnership opportunities across the robotics supply chain.
Official contact (as published)
Shenzhen Robotics Association
Phone: +86-755-86392542
Email: szrobot@siat.ac.cn
Address: 深圳市南山区西丽深圳大学城学苑大道1068号
Data sheet
FAIR plus - Fair of AI and Robotics, plus – Event Attendee & Buyer Profile Analysis
Event Date: 2027-04-21 to 2027-04-23
Location: Shenzhen-Futian, Shenzhen, China
Event Status: Upcoming
Research Date: 2026-07-01
Event Overview
| Event Name | FAIR plus - Fair of AI and Robotics, plus |
| Event Date | 2027-04-21 to 2027-04-23 |
| Event Status | Upcoming |
| Venue | Not publicly specified in the provided official website text; official site references Shenzhen-Futian |
| City | Shenzhen |
| State / Region | Guangdong |
| Country | China |
| Organizer | Shenzhen Robot Association; Messe Stuttgart · Shanghai (as listed on the official site) |
| Official Event Website | fairplus.cn/en |
| Event Type | Trade show, industry conference, business matchmaking, product launch platform |
| Primary Category | Industrial Engineering |
| Secondary Applicable Categories | IT & Technology; Science & Research; Electric & Electronics; Business Services |
| Audience Reach | National with international buyer-group potential |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Low to Medium. Official site shows exhibition-scale counters but does not publish a verified current-year attendance figure in the provided text. |
| Main Purpose of Event | To connect the full robotics and AI supply chain through exhibition, forums, business matching, product launches, and industry networking. |
About the Event
FAIR plus is a robotics and AI industry-chain event positioned around the full ecosystem of intelligent robotics, with emphasis on exhibits, forums, technical exchange, and business matching. The official site presents the event as a platform for global technology leaders and describes a broad scope that includes exhibition, industry forums, a Science Robotics Symposium, technical forums, and product release activities.
The event matters because it brings together upstream and downstream participants in the robotics value chain, making it relevant for sourcing, partnerships, procurement discussions, technology scouting, and market access. For B2B teams selling components, motion systems, sensors, controls, software, automation, test equipment, or manufacturing services, FAIR plus is a strong environment for lead generation and account-based outreach.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Robotics OEMs and integrators | Industrial robot makers, humanoid robot developers, automation integrators | Decision-makers for components, subsystems, software, and test tools | Very high for suppliers of motion control, sensors, AI, vision, end effectors, and production tooling |
| Procurement and sourcing teams | Manufacturers, robotics brands, OEM suppliers, contract manufacturers | Supplier selection, RFQs, price negotiation, qualification | High for qualification-based selling and distribution partnerships |
| R&D / engineering leadership | Robotics labs, technology firms, industrial automation companies | Influence on technical requirements and design adoption | High for component vendors, simulation software, embedded systems, and precision hardware |
| Operations and manufacturing leaders | Factories, contract manufacturers, smart manufacturing sites | Operational deployment, efficiency, automation investment decisions | High for industrial automation, inspection, and factory digitalization vendors |
| Government / public-sector innovation teams | Local government innovation bureaus, smart city offices, research institutes | Policy support, demonstration projects, pilot programs | Relevant for public-sector pilots, robotics R&D partnerships, and standards discussions |
| Distributors and channel partners | Industrial distributors, motion/automation resellers, system channel partners | Channel access, regional sales coverage, after-sales support | High for suppliers seeking market expansion and partner recruitment |
| Investors and corporate strategists | VCs, CVCs, strategic investors, industrial group strategy teams | Portfolio scouting, partnerships, M&A intelligence | Medium to high for emerging robotics, AI, and enabling technology vendors |
| Academic and research leaders | Universities, robotics labs, applied research centers | Research collaboration, testing, and standards influence | Useful for research tools, instrumentation, simulation, and grant-supported projects |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Shenzhen-Futian | Local robotics, electronics, and manufacturing stakeholders | High | Shenzhen is a major hardware, electronics, and smart manufacturing hub. |
| Guangdong Province | Manufacturers, automation buyers, OEM suppliers, integrators | High | Strong concentration of industrial buyers and supply-chain decision-makers. |
| Nearby business hubs in South China | Dongguan, Guangzhou, Foshan, Zhongshan, Hong Kong | High | Likely strong regional attendance from factory and technology ecosystems. |
| National reach | China-wide robotics, industrial automation, and AI stakeholders | High | The event is positioned as an industry-chain gathering with broad technical appeal. |
| International reach | Global suppliers, overseas buyer groups, researchers, and technology partners | Medium to High | Official site references overseas buyer groups, indicating cross-border business potential. |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Global | Primary classification | Official messaging highlights global technology leaders and overseas buyer groups, indicating international sourcing and partnership interest. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Brain Tech | Robotics / technology company | Named in official exhibitor comments as a participant with qualified foot traffic and customer contact. | braintech.com | CEO, VP Sales, Procurement Manager, Product Director | Prior-Year Participation Evidence |
| Ichimoku Science and Technology | Technology company | Official testimonial states the company participated in FAIRplus 2026 and had deep exchanges with industry partners. | ichimoku.com | Business Development Director, Partnerships Director, R&D Director | Prior-Year Participation Evidence |
| Gao Technology | High-tech motion control / robotics company | Official testimonial indicates launch of G-Tools industrial robots at FAIR plus 2026. | Not publicly verified in provided text | CEO, Product Manager, Sales Director, Strategic Sourcing | Prior-Year Participation Evidence |
| HANS Motor | Motor / drive systems company | Official testimonial highlights strong industry influence and customer-source opportunities at FAIR plus. | hansmotor.com | VP Sales, Channel Director, Procurement Manager, Engineering Director | Prior-Year Participation Evidence |
| Sycsense Technology | Technology company | Official testimonial says the event provided brand exposure and customer meetings. | sycsense.com | Marketing Director, Sales Director, Partnerships Manager | Prior-Year Participation Evidence |
| Hexagon | Industrial technology / metrology | Official testimonial (Chinese text) states participation and high-quality industry exchange. | hexagon.com | Sales Director, Industry Manager, Application Engineer, Procurement Lead | Prior-Year Participation Evidence |
| Shenzhen Robot Association | Association / organizer | Organizer and ecosystem convenor; relevant for membership, sponsorship, and ecosystem outreach. | szrobot.com | Secretary General, Partnership Director, Program Manager | Confirmed Government / Procurement Organization |
| Messe Stuttgart · Shanghai | Organizer / exhibition services | Listed on the official site as part of the organizer contact information. | messe-stuttgart.cn | Event Director, Sales Director, Sponsorship Manager | Confirmed Sponsor / Exhibitor |
| Shenzhen University | University / research institution | Strong fit for robotics research, symposium participation, and industry collaboration. | szu.edu.cn | Research Director, Lab Director, Professor, Technology Transfer | Strong Market Fit, Attendance Not Confirmed |
| BYD | Manufacturer / industrial buyer | Likely robotics and automation buyer for manufacturing operations and factory upgrades. | byd.com | Procurement Director, Automation Director, Manufacturing Engineering | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer | Procurement | C-level | Owns supplier strategy, sourcing priorities, and major purchase approvals. |
| 2 | Director of Procurement | Procurement | Director | Evaluates vendors, pricing, and qualification for robotics-related sourcing. |
| 3 | Strategic Sourcing Manager | Procurement / Supply Chain | Manager | Manages supplier shortlists and sourcing events for components and systems. |
| 4 | R&D Director | Engineering / R&D | Director | Influences technology adoption, prototyping, and technical partnerships. |
| 5 | Product Manager | Product / Engineering | Manager | Defines product needs and component integration requirements. |
| 6 | Operations Director | Operations | Director | Looks for automation, productivity, and plant efficiency upgrades. |
| 7 | Business Development Director | Commercial | Director | Seeks channel partnerships, OEM deals, and market expansion opportunities. |
| 8 | Partnerships Director | Business Development | Director | Targets ecosystem alliances, technology co-development, and distribution. |
| 9 | Automation Engineering Manager | Engineering / Manufacturing | Manager | Evaluates robotics hardware, controls, vision, and factory integration. |
| 10 | Supply Chain Director | Supply Chain | Director | Coordinates supplier risk, logistics, and component availability. |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Industrial Automation | Core fit for robotics, motion control, controls, and factory automation. | Automation suppliers and system integrators |
| 2 | Machinery | Robotics buyers often come from machinery and production equipment ecosystems. | Component and subsystem vendors |
| 3 | Mechanical or Industrial Engineering | Strong technical audience for engineering-driven selling. | Engineering software and precision hardware |
| 4 | Electrical/Electronic Manufacturing | Relevant to sensors, drives, embedded electronics, and control systems. | Electronics and controls suppliers |
| 5 | Computer Software | AI, robotics OS, simulation, and fleet software are highly relevant. | Software, AI, and digital platform vendors |
| 6 | Information Technology & Services | Tech decision-makers and platform buyers may attend for AI and integration use cases. | Systems integrators and digital transformation providers |
| 7 | Semiconductors | Robotics depends on edge compute, control chips, and sensing electronics. | Chip suppliers and embedded compute vendors |
| 8 | Computer Hardware | Workstations, edge devices, and industrial computing are common buyers’ needs. | Hardware vendors and industrial PCs |
| 9 | Aviation & Aerospace | Advanced robotics and precision automation overlap with aerospace-grade requirements. | High-spec manufacturing and inspection vendors |
| 10 | Defense & Space | Autonomy, sensing, and robotics technologies often have defense applications. | Defense innovation and dual-use technology suppliers |
| 11 | Research | Academic and applied research is central to robotics and AI development. | Labs, testing equipment, and research partnerships |
| 12 | Government Administration | Public-sector innovation teams may attend for smart manufacturing and pilot programs. | Public procurement and pilot project outreach |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Confirmed unavailable | Official site text provided does not publish a verified current-year count | Use lead-generation assumptions with caution |
| Exhibitor count | 0 shown in provided site counters | Historical / page counter | Official website page snippet | Not a reliable attendance benchmark for 2027 |
| Buyer groups | 0 shown in provided site counters | Historical / page counter | Official website page snippet | Page appears to use predictive or placeholder counters |
| Speaker count | Not publicly confirmed | Unavailable | No verified count in provided text | Agenda exists, but totals are not disclosed |
| Sponsor count | Not publicly confirmed | Unavailable | No verified sponsor count in provided text | Check official prospectus if released |
| Historical attendance | Not publicly confirmed by the organizer | Unavailable | No verified historical count in provided text | Official counters are not suitable as verified attendance data |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Robotics hardware | Motors, drives, reducers, frames, end effectors | Prototype reviews, technical meetings, benchmark comparisons | Motion systems, mechanical components, actuator solutions |
| AI and autonomy | Perception, planning, navigation, control | Executive demos and technical workshop discussions | AI software, edge compute, model deployment tools |
| Sensors and vision | Machine vision, LiDAR, force, proximity, inspection | Product comparison and integration conversations | Industrial cameras, sensing systems, metrology tools |
| Industrial automation | Factory efficiency, line upgrades, flexible automation | Solution selling to operations and manufacturing leaders | PLC/SCADA, robotics cells, MES integration |
| Research and testing | Validation, simulation, lab equipment, benchmarking | Academic and R&D collaboration opportunities | Test rigs, instrumentation, simulation software |
| Business matching | Qualified partner introductions and sourcing | High-intent meetings with buyer teams | Channel sales, OEM partnerships, distribution agreements |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | Event is centered on robotics and AI supply-chain buying, which aligns with technical and procurement-led decision-making. |
| Decision-maker availability | High | Forums, matchmaking, and product launch programming typically attract senior participants. |
| Data collection potential | Medium | Strong for lead generation if exhibitor/visitor directories are released; limited current-year public attendance data in the provided text. |
| Apollo targeting potential | Very High | Robotics buyers map well to industries, titles, and keyword filters in Apollo. |
| Geographic targeting potential | High | Shenzhen and South China create a strong regional target base, with national and international expansion potential. |
| Best outreach approach | Account-based outreach + technical value proposition | Lead with use-case relevance, integration compatibility, and procurement readiness. |
| Overall lead quality | High | Best suited for supplier targeting, event list sales, and robotics/automation pipeline development. |
| Best use case | B2B lead generation and partner discovery | Well suited to attendee list building, exhibitor targeting, and partnership prospecting. |
| Limitations / risks | Limited public current-year participant data | Need official exhibitor/visitor list or brochure to confirm exact buyers, sponsors, and attendance scale. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Industrial Automation; Machinery; Mechanical or Industrial Engineering; Electrical/Electronic Manufacturing; Computer Software; Information Technology & Services; Semiconductors; Research; Government Administration | Focus on robotics buyers, enabling technology providers, and technical decision-makers. |
| Departments | Procurement, Supply Chain, Engineering, R&D, Product, Operations, Business Development, Partnerships | Targets the functions most likely to engage on supplier sourcing and technical evaluation. |
| Seniority | Manager, Director, VP, CXO, Owner, Head | Prioritizes decision-makers and budget holders. |
| Job titles | Procurement Manager, Strategic Sourcing Manager, R&D Director, Product Manager, Automation Manager, Operations Director, Business Development Director, Partnerships Director, CTO, CIO | Matches the roles most likely to buy, specify, or influence robotics-related purchases. |
| Geography | China; Guangdong; Shenzhen; Greater Bay Area; East Asia; APAC | Aligns with the event’s local concentration and regional sourcing network. |
| Employee size | 51-200, 201-500, 501-1000, 1001-5000, 5000+ | Captures both growth-stage robotics firms and large industrial buyers. |
| Keywords | robotics, humanoid robot, AI, automation, motion control, servo, actuator, vision system, sensor, industrial robot, smart manufacturing | Improves relevance for event-attendee and prospecting searches. |
| Company type | Private companies, growth-stage tech firms, manufacturing enterprises, research institutes, public-sector innovation bodies | Matches both buyers and ecosystem stakeholders. |
Suggested Apollo Search Logic: (robotics OR "industrial automation" OR "motion control" OR humanoid OR "smart manufacturing") AND (procurement OR sourcing OR engineering OR R&D OR operations OR partnerships)
Client Fit Review Required
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Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| FAIR plus official English website | Official organizer source | Event name, date, location reference, organizer names, program structure, and public site counters | Very High |
| FAIR plus exhibitor comments / onsite highlights on official site | Official event content | Prior-year participant evidence from named companies in testimonials | High |
| FAIR plus homepage / program sections | Official agenda/program source | Business matching, product release, forums, and audience positioning | Very High |
| FAIR plus contact / organizer listing on official site | Official organizer listing | Organizer contacts and association presence | Very High |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to FAIR plus - Fair of AI and Robotics, plus — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
🔒 Get my buyer details Free · ~20 seconds