🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to Expowest Cornwall — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
About this event
Expowest Cornwall Trade Show (Hospitality, Catering, Food & Drink)
Event overview (what the show is)
Expowest Cornwall is positioned as a trade show focused on the county’s hospitality, catering, and food & drink community. The event is described as a key fixture on the Cornish business and social calendar, and it emphasizes connecting with people working across local food, hospitality, and catering—both as businesses and as part of the broader community.
Official event details (from the show website)
- Dates: Tuesday 2 March; Wednesday 3 March
- Opening times:
- Tuesday 2 March: 10.00am - 5:00pm
- Wednesday 3 March: 10.00am - 4:00pm
- Venue: Royal Cornwall Events Centre
- Address area: Whitecross, Wadebridge
- County/Region: Cornwall
- Postal code: PL27 7JE
- Country: United Kingdom
- Primary categories (as stated): Hospitality, Catering, Food and Drink
1️⃣ Who attends (buyers / attendees)
Based on the event positioning (“at the heart of the Cornish food, hospitality and catering community”), the attendee base is expected to include business decision-makers and operators across hospitality and food-related sectors. In practice, the highest-value “buyer fit” tends to be found among the people who influence purchasing, supplier selection, menus, contracts, training, and operational improvements.
Buyer / attendee groups we typically see for this event type
- Hospitality operators: restaurant owners/managers, hotel and guesthouse management, pub operators
- Catering decision-makers: event caterers, contract caterers, school/college catering managers (where applicable), and corporate hospitality managers
- Food and beverage professionals: buyers for food supply, beverage procurement, menu development leads (depending on company structure)
- Local food businesses: producers, artisan food makers, regional brands and suppliers seeking distribution or local partnerships
- Service providers with hospitality relevance: businesses that sell into food service operations (e.g., equipment, packaging, cleaning/sanitation, staffing solutions)
- Community-facing stakeholders: individuals and organizations supporting regional food culture (often a strong match for media and promotional partners)
What this means for targeting: Because this is not a generic technology conference, the best “buyer fit” is generally less about corporate IT and more about operators and procurement influencers in hospitality and catering.
2️⃣ Where the show is happening + attendee geographic origin
Location: Royal Cornwall Events Centre, Whitecross, Wadebridge, Cornwall, United Kingdom.
Geographic origin (how we should plan coverage)
The show is anchored in Cornwall, so we should plan for a strong local and regional presence. While the exact attendee origin mix is not explicitly provided on the page content we have, the most practical targeting approach is to assume a Cornwall-first audience and then expand outward to South West England and nearby parts of the UK where hospitality and catering businesses commonly serve regional markets.
- Primary expectations: Cornwall and surrounding South West region
- Secondary expectations: neighbouring counties and UK-based brands with a regional sales focus
3️⃣ Audience reach (Local / National / Global)
From the available website content, Expowest Cornwall is best described as a regional trade show with a strong local community footprint. The event is specifically framed around “the county’s business and social calendar” and “the Cornish food, hospitality and catering community.”
Reach estimate (based on positioning): primarily local/regional, with potential broader interest depending on exhibitors and visitor marketing—however, the show page content provided does not confirm national or global scale.
4️⃣ Sample buyer company names (buyers only) + websites
The official page content provided does not include an exhibitor list or a “who you will meet” buyer directory. Because of that, we should avoid guessing specific named buyers and instead use a buyer-segmentation approach tailored to the kinds of organisations that typically purchase hospitality/catering/food supply.
To produce accurate buyer lists with company names and websites (and to ensure we target buyers rather than general attendees), we need your client product requirements.
5️⃣ Job profiles, industries & event type
Event type
Trade show focused on Hospitality, Catering, Food and Drink.
Job profiles to target (buyer roles)
- Owners and Managing Directors (small hospitality and food businesses)
- General Managers and Operations Managers
- Restaurant / Hotel Managers
- Catering Managers and Contract Catering Managers
- Procurement / Purchasing Managers (especially for hotels, groups, and contract services)
- Food & Beverage Managers (where budgets and supplier decisions sit here)
- Head Chefs / Culinary Directors (menu and supplier influence; purchasing may vary)
- Menu Development / Brand Partnerships leads (for food & beverage suppliers)
- Partnerships & Business Development (for producers and food brands seeking distribution)
Industry mapping (from your allowed industry list)
For this event’s domain, the most relevant industries from the provided industry list generally fall into:
- Food & Beverages
- Restaurants
- Hospitality
- Consumer Goods (for certain food brands / packaged food categories)
- Wholesale (for regional distribution into hospitality)
- Retail (where hospitality suppliers overlap with specialty retail food brands)
- Packaging & Containers (if your client sells into food packaging needs)
- Facilities Services (if your client sells cleaning/sanitation or operational services)
- Logistics & Supply Chain (if your client supports cold-chain or food delivery infrastructure)
6️⃣ Estimated attendance (expected total footfall)
The provided official page content includes opening times and venue details, but it does not state expected attendance or footfall figures.
Estimated attendance: not reliably available from the provided content.
If we’re preparing a list-building or outreach plan, we can still move forward by treating Expowest Cornwall as a high-relevance, regional buyer concentration event (where lead quality is often stronger than pure volume).
7️⃣ Key focus areas & buyer engagement
Key focus areas (aligned to stated themes)
- Local and regional food sourcing (Cornish food focus)
- Hospitality operational improvements (supplier evaluation and partnership discussions)
- Catering services and delivery (event catering, contract catering, seasonal and regional menus)
- Food and beverage product discovery (tasting, sampling, and brand introductions)
- Business networking among hospitality stakeholders (relationships often drive procurement decisions)
Buyer engagement approach
We should position our outreach around outcomes buyers care about in hospitality and catering—such as:
- Improving customer experience and menu appeal
- Ensuring consistent supply and quality
- Managing costs and margins (where relevant)
- Streamlining procurement and operations
- Finding local partners in Cornwall and the wider South West
8️⃣ Client-product fit note + request for client website to identify best buyers
To recommend the best buyers for your Expowest Cornwall campaign, we need to align the buyer list to what your client actually sells.
Please share your client’s website (the exact URL) and briefly confirm what they offer (for example: catering equipment, packaging, food ingredient supply, sanitation services, logistics, staffing/HR, hospitality software, etc.).
Then we will:
- Choose the correct buyer job titles from the role list above
- Select the most relevant industries from your provided industry list
- Prioritize organisations most likely to buy in the Cornwall / South West hospitality & catering ecosystem
- Recommend a final set of “top buyer segments” best suited to your client’s needs
9️⃣ Final recommendation (how we should use this event for attendee-led / buyer-led targeting)
Expowest Cornwall looks like a strong fit for buyer-focused outreach when the client product serves: hospitality operators, catering businesses, food and beverage suppliers, or service providers supporting food service operations.
The best strategy is to treat this as a regional buyer-intent event centered on Cornish hospitality and food—rather than a broad, generic trade audience.
Quality focus (what we will ensure)
- We prioritize decision-makers (or strong influencers) in hospitality and catering purchasing
- We filter to match the exact category of your client’s product
- We align targeting with Cornwall/South West presence as the most reliable geographic assumption
Next step (required)
Please send:
- Your client website URL
- A 1–2 line description of what they sell
- Whether you want to target hospitality/catering operators specifically, or also food/beverage producers and distributors
After that, we will produce a buyer-first plan including a table of 15–20 buyer companies (with priority ranking, company, website, best job title to target, and the buyer-fit rationale) tailored to Expowest Cornwall.
Data sheet
| Event Name | Expowest Cornwall |
| Event Date | 2–3 March 2027 |
| Event Status | Upcoming |
| Venue | Royal Cornwall Events Centre |
| City | Wadebridge |
| State / Region | Cornwall |
| Country | United Kingdom |
| Organizer | Hale Events Ltd |
| Official Event Website | expowestcornwall.co.uk |
| Event Type | Trade show |
| Primary Category | Food & Beverages |
| Secondary Applicable Categories | Hospitality; Travel & Tourism; Business Services |
| Audience Reach | Regional with national supplier appeal |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Low to Medium; official website confirms the event and visitor registration, but no public attendance total was provided in the supplied source text. |
| Main Purpose of Event | To connect the Cornish hospitality, catering, food and drink trade with suppliers, products, services, and commercial partnership opportunities. |
Expowest Cornwall is a focused regional trade show for the hospitality, catering, food and drink ecosystem in Cornwall. The official event positioning makes clear that it is designed to bring together local and regional business decision-makers who buy, supply, distribute, and operate within the foodservice and hospitality supply chain.
The show matters because Cornwall has a strong visitor economy and a large concentration of hotels, restaurants, pubs, cafés, venues, producers, and service partners that rely on trade sourcing, product discovery, and commercial networking. For exhibitors and lead-generation teams, the event is relevant for buyer profiling, hospitality procurement outreach, distributor relationships, and supplier-buyer meetings across food, beverage, equipment, and support services.
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Hospitality operators | Hotels, inns, resorts, guesthouses, holiday parks | Operations leaders, GMs, procurement, purchasing managers | High relevance for food, beverage, housekeeping, equipment, and service suppliers |
| Foodservice buyers | Restaurants, pubs, cafés, caterers, contract caterers | Owners, chefs, F&B managers, purchasing leads | Primary audience for ingredients, beverages, kitchen products, and menu innovation |
| Wholesale and distribution buyers | Regional wholesalers, foodservice distributors, cash & carry operators | Category managers, buying managers, commercial directors | Important for scaling products into the regional trade channel |
| Retail and specialty food buyers | Independent retailers, farm shops, delicatessens, specialty stores | Owners, buyers, category managers | Relevant for artisanal food, beverages, local products, packaging, and shelf-ready goods |
| Producers and brand owners | Local food and drink manufacturers, artisan producers, breweries, distilleries | Founders, commercial directors, export managers | Strong for co-packing, ingredient sourcing, equipment, packaging, and route-to-market partners |
| Institutional and public-sector buyers | Schools, colleges, councils, healthcare caterers, public venues | Catering managers, procurement teams, contract managers | Relevant for contract catering, compliance, service delivery, and food supply contracts |
| Venue and event buyers | Event spaces, conference venues, wedding venues, attractions | Venue managers, banqueting managers, F&B leads | High value for catering, equipment, POS, technology, and service vendors |
| Industry consultants and advisors | Hospitality consultants, franchise advisors, business development advisors | Influence across purchasing, strategy, and supplier recommendations | Useful for partnership building and referral-based pipeline generation |
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Wadebridge | Very likely local trade visitors and exhibitors | High | Core local hospitality and foodservice network |
| Host region: Cornwall | Primary regional attendance | Very High | Strong concentration of hotels, restaurants, pubs, attractions, producers, and suppliers |
| Nearby hubs: Plymouth, Exeter, Truro, Newquay, Bodmin | Regional day-trip visitors and supplier reps | Medium to High | Relevant for distributors covering the South West and wider West Country |
| National UK reach | Specialist suppliers, brands, and multi-site operators | Medium | Trade show format supports broader supplier participation beyond Cornwall |
| International reach | Limited and niche, mainly export-oriented brands or importers | Low to Medium | Not primarily an international event, but useful for export-ready food and drink brands |
| Trade corridor relevance | South West England foodservice and tourism corridor | High | Useful for suppliers targeting hospitality supply chains across Devon and Cornwall |
| Reach Level | Assessment | Explanation |
|---|---|---|
| Primary: Regional | Strong regional trade show | The event is centered on Cornwall’s hospitality and food trade base, with concentrated local and South West buyer relevance. |
| Secondary: National supplier interest | Selective national appeal | UK-wide brands, wholesalers, and trade suppliers can use the event to access regional buyers and route-to-market partners. |
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| St Austell Brewery | Hospitality operator and pub group | Major Cornwall hospitality buyer with food, beverage, and venue purchasing needs | staustellbrewery.co.uk | Procurement Manager, F&B Director, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Rick Stein Restaurants | Restaurant group | High-value hospitality buyer for premium food, beverage, and kitchen suppliers | rickstein.com | Head of Procurement, Executive Chef, Operations Manager | Strong Market Fit, Attendance Not Confirmed |
| The Cornish Bakery | Foodservice retail / bakery chain | Relevant for ingredients, packaging, equipment, and operational services | thecornishbakery.com | Buying Manager, Operations Director, Supply Chain Manager | Strong Market Fit, Attendance Not Confirmed |
| Harbour Hotels | Hotel group | Hospitality operator with purchasing needs across food, beverage, guest services, and facilities | harbourhotels.co.uk | Procurement Director, General Manager, F&B Manager | Strong Market Fit, Attendance Not Confirmed |
| Watergate Bay Hotel | Hotel and resort operator | Strong hospitality procurement relevance for premium products and operational suppliers | watergatebay.co.uk | Hotel Manager, Purchasing Manager, Head Chef | Strong Market Fit, Attendance Not Confirmed |
| Harbour Brewing Company | Beverage producer | Potential buyer for packaging, ingredients, logistics, equipment, and channel partners | harbourbrewing.co.uk | Commercial Director, Operations Manager, Supply Chain Lead | Strong Market Fit, Attendance Not Confirmed |
| Trewithen Dairy | Food producer / dairy | Relevant for foodservice sales, packaging, logistics, and B2B distribution | trewithendairy.co.uk | Sales Director, Head of Procurement, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Cornwall Council | Public-sector buyer | May procure catering, venue, facilities, and food supply services | cornwall.gov.uk | Procurement Officer, Catering Manager, Contract Manager | Strong Market Fit, Attendance Not Confirmed |
| NHS Cornwall and Isles of Scilly Integrated Care Board | Healthcare procurement organization | Relevant for catering, meals, facilities, and contracted food services | cornwallandislesofscilly.icb.nhs.uk | Procurement Lead, Facilities Manager, Contract Manager | Strong Market Fit, Attendance Not Confirmed |
| University of Exeter | Institutional buyer | Potential relevance for catering, events, and hospitality supply contracts in the region | exeter.ac.uk | Procurement Manager, Catering Manager, Events Manager | Strong Market Fit, Attendance Not Confirmed |
| Gylly Beach Cafe | Independent hospitality operator | Representative of local decision-makers sourcing food, beverage, and service products | gyllybeach.com | Owner, General Manager, Head Chef | Strong Market Fit, Attendance Not Confirmed |
| The Pig Hotels | Hotel group | Buyer for premium food, beverage, farm-to-table, and hospitality services | thepighotel.com | Procurement Lead, Executive Chef, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer / Head of Procurement | Procurement | C-suite / VP | Owns supplier strategy and contract decisions for multi-site hospitality and foodservice groups. |
| 2 | Director of Procurement / Purchasing Manager | Procurement | Director / Manager | Central buying contact for food, beverage, equipment, and operational suppliers. |
| 3 | Strategic Sourcing Manager | Procurement / Supply Chain | Manager | Relevant for supplier selection, pricing, and long-term sourcing agreements. |
| 4 | Operations Director / General Manager | Operations | Director / Senior Manager | Influences operational product and service buying across hospitality sites. |
| 5 | Executive Chef / Head Chef / Culinary Director | Culinary / Food & Beverage | Manager / Director | Key decision-maker for ingredients, menu innovation, and kitchen equipment. |
| 6 | Food & Beverage Manager | Food & Beverage | Manager | Often leads product selection and supplier engagement for hospitality venues. |
| 7 | Category Manager / Buying Manager | Commercial / Buying | Manager | Important for wholesalers, distributors, and retail-friendly food and drink suppliers. |
| 8 | Supply Chain Manager / Logistics Manager | Supply Chain / Logistics | Manager | Affects product availability, distribution, stock continuity, and supplier performance. |
| 9 | Catering Manager / Contract Catering Manager | Catering | Manager | Critical for institutional, venue, and outsourced foodservice buyers. |
| 10 | Founder / Owner / Managing Director | Executive | Owner / C-level | Common in independent hospitality and food businesses with direct buying authority. |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Hospitality | Core sector represented by the show | Hotels, resorts, pubs, guesthouses, venues |
| 2 | Food & Beverages | Primary product and buyer category | Ingredients, beverages, specialty foods, menus |
| 3 | Restaurants | Major attendee and buying segment | Independent and chain restaurant operators |
| 4 | Restaurants | Relevant to pubs, cafés, and contract caterers | Foodservice operations and menu sourcing |
| 5 | Wholesale | Strong for distribution and resale opportunities | Foodservice wholesalers, cash & carry, trade intermediaries |
| 6 | Import & Export | Useful for specialty and premium trade products | Imported foods, beverages, and supply chain partners |
| 7 | Logistics & Supply Chain | Important for distribution and inventory continuity | Cold chain, warehouse, and delivery networks |
| 8 | Retail | Relevant for farm shops, delis, and specialty stores | Independent retail buyers and category managers |
| 9 | Consumer Goods | Useful for branded hospitality products and services | Packaged foods, tableware, and venue consumables |
| 10 | Management Consulting | Relevant for hospitality advisory and procurement consulting | Advisory firms influencing supplier selection |
| 11 | Government Administration | Useful for public-sector catering and venues | Council, NHS, education, and public contract buyers |
| 12 | Events Services | Relevant for venue catering and event hospitality | Event venues, caterers, and hospitality service providers |
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Confirmed unavailable | Official event text supplied | Organizer does not publish a public attendance total in the provided content. |
| Exhibitor count | Not publicly confirmed | Confirmed unavailable | Official event text supplied | Exhibitor list is referenced on the website, but no count is included in the supplied text. |
| Buyer count | Not publicly confirmed | Confirmed unavailable | Official event text supplied | No official buyer metric was provided. |
| Speaker count | Not publicly confirmed | Confirmed unavailable | Official event text supplied | No public speaker total was provided in the supplied source text. |
| Sponsor count | Not publicly confirmed | Confirmed unavailable | Official event text supplied | Sponsor area exists on the website, but no count is given. |
| Historical attendance | Not included here | Not used | No verified prior-year attendance figure supplied | Avoids unsupported estimation. |
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Procurement | Reliable supply, pricing, and service continuity | Introduce contract and volume-buying propositions | Food, beverage, equipment, disposable, and service contracts |
| Food & beverage innovation | Menu differentiation and product discovery | Sampling, tastings, chef demonstrations, new product launches | Ingredients, beverages, specialty foods, premium brands |
| Hospitality operations | Efficiency, guest experience, compliance | Show operational savings and quality improvements | Equipment, POS, linens, cleaning, facilities, software |
| Distribution and supply chain | Delivery reliability and stock availability | Speak to wholesalers, logistics partners, and operators | Distribution, warehousing, cold chain, and routing services |
| Sustainability | Waste reduction and responsible sourcing | Position eco-friendly packaging and low-waste options | Recyclable packaging, local sourcing, energy-efficient equipment |
| Public sector catering | Compliance, value, and service quality | Target contract managers and procurement teams | Framework-friendly supply, catering solutions, facilities support |
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is directly positioned around hospitality, catering, food and drink buyers. |
| Decision-maker availability | High | Likely strong attendance from owners, managers, buyers, chefs, and operations leaders. |
| Data collection potential | Medium | Good prospecting potential, but no public current-year attendee list was confirmed in the supplied source text. |
| Apollo targeting potential | Very High | Clear fit for hospitality, foodservice, retail, wholesale, procurement, and operations filters. |
| Geographic targeting potential | High | Cornwall and South West UK targeting can be tightly defined. |
| Best outreach approach | Warm outbound, exhibitor matchmaking, buyer invitation campaigns | Use sector-specific messaging, sampling offers, and regional relevance. |
| Overall lead quality | High | Strong event fit for B2B attendee list building in hospitality and foodservice. |
| Best use case | Lead generation and regional buyer profiling | Suitable for supplier prospecting, account targeting, and event-driven sales outreach. |
| Limitations / risks | No public attendance total or current attendee list in supplied source text | Buyer identification should rely on direct prospecting and official exhibitor or visitor materials when available. |
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Hospitality; Food & Beverages; Restaurants; Wholesale; Retail; Logistics & Supply Chain; Government Administration; Events Services; Import & Export | Align prospecting with the event’s buyer base and supplier ecosystem. |
| Departments | Procurement; Operations; Food & Beverage; Supply Chain; Purchasing; Commercial; Facilities; Executive | Reach the people most likely to influence supplier selection and contracts. |
| Seniority | Owner; Partner; C-Level; VP; Director; Head; Manager | Prioritize decision-makers and budget holders. |
| Job titles | Procurement Manager, Purchasing Manager, Head of Procurement, Operations Director, General Manager, F&B Manager, Executive Chef, Category Manager, Supply Chain Manager, Catering Manager | Target the most commercially relevant roles for event conversion. |
| Geography | Cornwall; Devon; Somerset; Dorset; South West England; United Kingdom | Focus on the highest-probability regional buyer base while allowing national suppliers. |
| Employee size | 1–10; 11–50; 51–200; 201–500; 501–1,000; 1,001–5,000 | Capture independents, regional groups, and multi-site operators. |
| Keywords | hospitality, catering, foodservice, procurement, buying, restaurant group, hotel group, pub group, wholesale, distributor, venue, chef, F&B | Sharpen search relevance for event-driven outreach. |
| Company type | Privately held; public company; partnership; limited company; franchise operator | Useful for identifying independent and chain buyers. |
| Suggested technologies | POS; ERP; procurement software; inventory management; hospitality tech; ordering platforms | Relevant for suppliers selling systems into foodservice operations. |
Suggested Apollo Search Logic: (hospitality OR restaurant OR hotel OR catering OR foodservice OR pub OR café) AND (procurement OR purchasing OR buying OR operations OR F&B OR supply chain OR culinary). Add geography filters for Cornwall and South West England to increase relevance, then expand nationally for distributors and brand owners.
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Expowest Cornwall official website | Official organizer / event website | Event name, positioning, venue, opening times, and organizer reference | Very High |
| Official event page text supplied by user | Primary source excerpt | Confirmed 2–3 March opening times, Royal Cornwall Events Centre, Whitecross, Wadebridge, Cornwall, UK, and trade-show focus on hospitality, catering, food and drink | Very High |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to Expowest Cornwall — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.