🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to Excursions Show — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
🔒 Get my buyer details Free · ~20 seconds
About this event
Excursions Show (Excursions™) — Group Travel Show (UK)
Event basics (from the official event website)
- Event title: Excursions™ (Excursions Show)
- Next event date: Saturday 23 January 2027
- Venue: RHS Lindley Hall (historic Lindley Hall)
- Location: Victoria, Westminster, United Kingdom
- Event positioning: “The UK’s longest running group travel show” focused on connecting group travel audiences with “hand selected venues and suppliers from across the U.K”
1️⃣ Who attends (BUYERS / ATTENDEES)
Excursions™ is designed around a group travel marketplace, so the “buyers” are typically organizations that can host, supply, or monetize group itineraries—rather than purely corporate procurement buyers. Based on the official messaging (“hand selected venues and suppliers… eager to work with you and your group”), the event’s most commercially valuable attendees generally fall into these groups:
A) Buyers / decision-makers (most relevant for lead generation)
- Attraction and venue commercial teams (sales managers, group sales leads, business development for groups)
- Accommodation group-booking teams (hotel/guesthouse group reservations, sales managers for group bookings)
- Tour operators and group itinerary planners (group travel directors, sales/partnerships for coach or escorted tours)
- Transport and coach/travel logistics providers (group travel coordination and sales for group travel capacity)
- Visitor economy & hospitality partnerships teams (regional partnerships to win group business)
- Travel trade channel stakeholders (those focused on enabling business and leisure groups to book experiences)
B) Other attendee types (important for context)
- Group travel buyers/operators planning trips for their own customers or members (business and leisure groups)
- Group administrators and organizers who seek vetted venues and suppliers
- Industry partners supporting group travel offers and hospitality packages
Buyer fit takeaway: This show’s structure suggests a “matchmaking” dynamic between group travel demand and group-capable suppliers. For attendee-list research, the most valuable records are typically sales, business development, and group booking decision-makers who can convert group inquiries into contracted offers.
2️⃣ Where the show is happening + attendee geographic origin
Show location: RHS Lindley Hall, Victoria, Westminster, United Kingdom (London). The official venue description emphasizes the hall is part of the Royal Horticultural Society’s ecosystem, indicating a UK-centered event with strong accessibility for UK travel trade.
Attendee geographic origin (reliability-based expectations)
The official site states the show features “hand selected venues and suppliers from across the U.K”. That strongly indicates that the attendee base is predominantly UK-based, with a likely mix of:
- Local/regional UK representation (Greater London and surrounding regions due to the London venue)
- National UK representation (suppliers traveling in from across the UK as the show sources from across the country)
- Limited international visibility is not explicitly stated on the official content; therefore we do not assume international attendee origin beyond UK suppliers and UK group travel trade
Best targeting geography for lead capture (practical)
- United Kingdom (all regions)
- Greater London (higher likelihood of local buyers and administrative decision-makers)
3️⃣ Audience reach (Local / National / Global)
The official site emphasizes that Excursions™ works with venues and suppliers “from across the U.K.” That points to National reach within the UK, with the venue in London providing concentrated footfall for local/regional participants.
- Likely reach level: National (UK-wide)
- Global reach: Not reliably indicated in the official text provided
- Local element: Present due to the London venue (Victoria, Westminster)
4️⃣ Sample buyer company names (BUYERS ONLY) + Websites
Below is a curated buyer-style sample set for lead targeting. These are organizations in the UK travel and hospitality ecosystem that commonly have group sales, business development, or partnership functions relevant to group travel matchmaking events. If your exact product category differs, we will refine these accounts further once we review your website.
| Priority | Company | Website | Best Title to Target | Why This is a Good Buyer Fit | |
|---|---|---|---|---|---|
| 1 | RHS (Royal Horticultural Society) — Lindley Hall / RHS venues | https://www.rhs.org.uk | Commercial Partnerships Manager / Venue Sales Manager / Events Business Development | Direct alignment with the official venue brand ecosystem; highly likely to prioritize group bookings and supplier partnerships tied to group visitor demand. | |
| 2 | National Trust | https://www.nationaltrust.org.uk | Groups & Partnerships Manager / Commercial Manager (Visitor Experiences) | Attractions with frequent group visitors; group offers and hospitality arrangements make group travel leads actionable. | |
| 3 | English Heritage | https://www.english-heritage.org.uk | Business Development Manager (Groups) / Visitor Experience Partnerships | Heritage organizations commonly serve escorted tours and group visits; partnership-oriented roles are core to winning group bookings. | |
| 4 | Warwick Castle (Merlin Attractions Operations) | https://www.merlinentertainments.biz | Group Sales Manager / Partnerships Manager (Attractions) | Major UK attractions regularly transact with group travel; dedicated commercial roles help convert inquiries into group packages. | |
| 5 | Churchill Downs? (Not UK) — removed to avoid mismatch | ||||
| 5 | VisitBritain / UK tourism trade ecosystem (GB tourism body) | https://www.visitbritain.org | Partnerships Manager / Trade Engagement Lead | Tourism-trade partnerships can align with group travel promotion and supplier matchmaking, even if not a “venue” in the traditional sense. | |
| 6 | Cadbury? (Removed; not inherently UK group travel buyer) | ||||
| 6 | Legoland Windsor Resort (Merlin) | https://www.legoland.co.uk | Group Sales Manager / Corporate Partnerships Manager | Theme attractions frequently serve group travel demand; group offerings and sales conversion are central to these roles. | |
| 7 | Yorkshire Wildlife Park (or similar UK attractions) | https://www.yorkshirewildlifepark.com | Sales & Partnerships Manager / Group Bookings Coordinator | Wildlife and visitor attractions typically monetize coach/group visits through targeted group booking offers. | |
| 8 | Botanical gardens / visitor attractions (example: Royal Botanic Gardens, Kew) | https://www.kew.org | Visitor Services Business Development / Group Visits Manager | Botanical institutions match the event’s RHS context and are likely to have group visit management and commercial partnerships. | |
| 9 | Royal Museums Greenwich (or similar major museum collections) | https://www.rmg.co.uk | Commercial Partnerships Manager / Group Visits Sales Lead | Museums and visitor institutions are often equipped for group tours and have roles focused on commercial visitor programs. | |
| 10 | National Rail / operator programs (group rail travel coordination example) | https://www.nationalrail.co.uk | Partnerships & Group Travel Lead / Commercial Partnerships Manager | Group travel frequently includes multi-stop itineraries; partnership roles can convert to group-friendly logistics solutions. | |
| 11 | UK tour operator focused on group travel (example: Shearings) | https://www.shearings.com | Group Travel Sales Director / Partnership Manager | Group-travel operator likely to source hotels, attractions, and experiences to build itineraries—high conversion intent. | |
| 12 | UK tour operator (example: coach tour businesses) | https://www.riviera-travel.co.uk | Commercial Partnerships Manager / Coach & Tours Sales Lead | Operators need reliable suppliers; an event that connects them to group-capable venues is directly aligned with their procurement workflow. | |
| 13 | Accommodation provider with groups focus (example: Premier Inn — hospitality) | https://www.premierinn.com | Group Sales Manager / Business Development (Group Bookings) | Hotel chains actively manage group rates, inventory, and partner deals for coach and group tours. | |
| 14 | Coach/transport supplier (example: National Express Coach) | https://www.nationalexpress.com | Group Travel Partnerships Manager / Business Development Lead | Transport providers can strengthen group trip economics via partnerships and group booking structures. | |
| 15 | Specialist group travel / escorted holidays (example: Just Go / similar) | https://www.justgoholidays.com | Sales & Partnerships Manager / Group Operations Lead | Companies assembling group itineraries typically search for vetted suppliers and partner offers to enhance margins and reduce friction. | |
| 16 | Group experience provider (example: Secret Leicester / local tours equivalent) | https://www.secretldn.com | Partnerships Manager / Tours Sales Lead | Local experiences can be valuable for group add-ons; partnerships roles align with selling group-ready tours. | |
| 17 | Event & venue hospitality services (example: central London hospitality venues) | https://www.royalcentral.co.uk | Venue Partnerships / Sales Director (Events & Groups) | Hospitality venues often need consistent group booking demand; partnership-led selling fits the event’s matchmaking intent. | |
| 18 | Leisure attractions (example: Madame Tussauds / attraction operator) | https://www.legoland.co.uk (attraction network example domain) | Group Sales Manager / Commercial Partnerships Manager | Large attractions attract group visits; roles manage group offers and partner experiences. | |
| 19 | City sightseeing / guided experience provider (example: sightseeing coach tours) | https://www.bigbustours.com | Partnerships Manager / Group Sales Lead | Sightseeing brands often build group packages and partner with hotels, tour operators, and attractions. | |
| 20 | Visit experiences & tours aggregator (example: GetYourGuide-like platforms) | https://www.getyourguide.com | Business Development Manager (Group/Wholesale) / Partnerships Lead | Platforms and experience marketplaces can supply group-ready bookable inventory and partner distribution. |
Important note (quality control): We will refine the buyer list significantly once we review the client product website, because the “best buyers” change depending on whether the product is: (a) accommodation, (b) attractions/experiences, (c) transport, (d) travel tech, (e) hospitality services, or (f) group tour operations support.
5️⃣ Job profiles, industries & event type
Event type (based on official description)
- Group travel exhibition / supplier marketplace
- Business and leisure travel focus
- Venues and suppliers showcase for group offers
Job profiles to target (buyer decision-makers)
- Groups & Partnerships Manager
- Group Sales Manager (venues, attractions, accommodation)
- Business Development Manager (travel trade / hospitality partners)
- Commercial Partnerships Lead
- Visitor Experience Sales Lead
- Events & Venue Sales Director (where group hospitality is sold)
- Tour Operations Manager / Group Travel Operations Lead
- Head of Partnerships (if product integrates with distribution or wholesale)
- Reservations / Group Booking Manager
- Sales & Customer Partnerships (for inbound or wholesale travel arrangements)
Industries we should use for buyer sourcing (using your provided industry list)
- Leisure, Travel & Tourism
- Hospitality
- Events Services
- Logistics & Supply Chain (only if transport/coaches/operations support is involved)
- Marketing & Advertising (only if you sell visitor marketing, distribution, or promotional tooling)
- Business Supplies & Equipment (if your offering is equipment/services used by group operations)
- Media Production / Online Media (if your offering is content/distribution for attractions or travel suppliers)
- Computer Software / Information Technology & Services (if your product is travel tech supporting bookings, routing, or group operations)
6️⃣ Estimated attendance (expected total footfall)
The official text provided does not include an expected attendance or footfall figure. For Excursions™ 23 January 2027, we will leave attendance as unknown until we can source it from:
- Additional official materials (media pack, exhibitor guide, press releases)
- Event organizer statements closer to the date
- Third-party event listings that cite expected attendance (if provided)
Estimated attendance:
7️⃣ Key focus areas & buyer engagement
The official website states the show brings together “hand selected venues and suppliers” and highlights “hospitality, expertise and group offers.” That implies the show’s commercial focus areas center on group-ready experiences and supplier-to-group itinerary fit.
Key focus areas
- Group travel opportunities for business and leisure
- Venues and suppliers offering hospitality and expertise
- Group offers (structured pricing, packages, and hosted experiences)
- Relationship building between group organizers and group-capable suppliers
- Route and itinerary enablement (the show is effectively a sourcing point for “what to do” and “where to stay”)
Buyer engagement approach (what will resonate)
- “Make group buying easier” messaging (supplier ready packages, group-friendly processes)
- Proof of group conversions (case studies showing adoption by group planners or repeat bookings)
- Speed to proposal (templates, group pricing frameworks, and quick onboarding)
- Service reliability and capacity (how you handle group volume, scheduling windows, and hospitality requirements)
- Clear partner value (what the venue/operator gains: incremental group demand, higher margins, reduced admin)
8️⃣ Client-product fit: best buyers depend on your product (we need your client website)
To identify the best buyers aligned with your client requirements, we need to review your client’s product website. The “right buyer titles and industries” for Excursions™ change depending on whether your client sells:
- Venues/attractions/hospitality services (then group sales, partnerships, group reservations become priority)
- Travel services or transport (then group travel operations and partnerships become priority)
- Travel technology (then software product decision-makers and partnerships/distribution leads become priority)
- Marketing/lead generation/demand generation (then commercial marketing and partnership leadership become priority)
We request the following from you
- Your client website URL
- A one-paragraph summary of the product category
- Which buyer type you want (B2B only, trade channel only, or both)
- Primary geography you want to target (UK only vs broader)
How we will deliver “best buyers” after website review
- We will map your product value proposition to the exact buyer roles most likely to convert at a group travel show
- We will produce a refined buyer list with correct job titles and the highest-probability industries from your provided industry taxonomy
- We will prioritize accounts by fit (not by generic similarity)
9️⃣ Final recommendation (what to do next)
Excursions™ (Saturday 23 January 2027, RHS Lindley Hall, Victoria/Westminster) is a strong match for lead generation where we can reach UK group travel commercial decision-makers: venue teams, attraction sales, hospitality groups, group itinerary suppliers, and transport/partner roles that convert group offers into booked business.
- Best lead focus: Group sales, groups & partnerships, business development, and visitor/venue commercial leaders
- Best geography: United Kingdom (national supply chain of venues and suppliers)
- Best messaging: group offer readiness, hospitality excellence, reduced friction for booking and contracting
- Attendance estimate: not available in the provided official text
Next step
Please share the client website so we can review the product and return: (a) the top buyer segments for that specific offering, and (b) an optimized buyer account list (with priority and best titles) tailored to Excursions™ 2027.
Data sheet
Excursions Show – Event Attendee & Buyer Profile Analysis
Event Date: 23 January 2027
Location: RHS Lindley Hall, Victoria, Westminster, London, United Kingdom
Event Status: Upcoming
Research Date: 1 July 2026
Event Overview
| Event Name | Excursions Show |
| Event Date | 23 January 2027 |
| Event Status | Upcoming |
| Venue | RHS Lindley Hall |
| City | London |
| State / Region | Westminster, Greater London |
| Country | United Kingdom |
| Organizer | Excursions™ / Excursions Show team (as stated on official website) |
| Official Event Website | excursionsshow.com |
| Event Type | B2B group travel exhibition / networking show |
| Primary Category | Travel & Tourism |
| Secondary Applicable Categories | Hospitality; Business Services; Entertainment & Media |
| Audience Reach | Primarily national, with selective international supplier relevance |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Low; no public attendance count confirmed on the official website text provided. |
| Main Purpose of Event | To connect group travel buyers with hand-selected venues and suppliers, showcase group offers, and support business/leisure excursions planning. |
About the Event
Excursions Show is positioned as the UK’s longest running group travel show, with a clear focus on bringing together group travel audiences and supplier organizations that serve the excursion, day-trip, coach, group leisure, and organized travel market. The official event messaging emphasizes hand-selected venues and suppliers from across the UK, making it a curated B2B meeting place rather than a broad consumer travel fair.
The event matters because group travel buyers typically source venues, attractions, hospitality packages, transport-related experiences, and value-added offers for organized groups. For suppliers, it is a practical lead-generation and partnership venue where commercial buyers, planners, operators, and travel intermediaries can evaluate new products, negotiate group terms, and build sourcing relationships.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Group travel operators | Tour operators, escorted tour companies, day excursion providers | Core decision-makers for group product sourcing | High-value audience for venues, attractions, and experiences |
| Coach operators and transport planners | Coach firms, private hire transport, travel logistics providers | Influence itinerary feasibility and group movement arrangements | Relevant for destinations, attractions, and hospitality partners |
| Group travel buyers | Group travel planners, membership organizations, leisure group coordinators | Direct buying authority for group experiences and excursions | Strong fit for group packages, offers, and venue partnerships |
| Attractions and destination buyers | Visitor attractions, heritage sites, museums, gardens, tours | Buy inbound group opportunities and partnerships | Relevant for cross-selling group admissions and packages |
| Hospitality and venue buyers | Hotels, event venues, conference centres, attractions with hospitality offers | Influence group rate cards, packages, and event hosting | Opportunity to secure repeat group business |
| Association and society organisers | Clubs, societies, alumni groups, membership organizations | Plan and approve group outings and annual excursions | Important for suppliers targeting recurring group bookings |
| Inbound tourism intermediaries | Destination management companies, receptive tour operators, travel planners | Source UK venues and experiences for domestic and inbound groups | High relevance for destination and attraction promotion |
| Travel media and industry associations | Trade press, associations, tourism bodies | Influence awareness, referral, and market visibility | Supports promotion, content, and industry networking |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: London | High concentration of travel, events, hospitality, and tourism professionals | High | Central location supports strong attendance from Greater London businesses |
| Host region: Greater London / Westminster | UK travel firms, venues, tourism suppliers, group organisers | High | Ideal for national buyer access with convenient rail and airport connectivity |
| Nearby business hubs | South East England, Midlands, South West England | Medium to High | Travel buyers from these hubs can attend as day visitors or short-stay delegates |
| National reach | UK-wide group travel market participants | High | Official positioning suggests broad UK appeal |
| International reach | Selective inbound tourism and overseas travel trade contacts | Low to Medium | Likely secondary, mainly through UK supplier networking and inbound group travel interest |
| Key trade corridors | London–South East, London–Midlands, and UK domestic group travel routes | High | Useful for coach travel, day-trip operators, and venue sourcing |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Primary: National | Strong UK-wide buyer relevance | The event positions itself as a long-running UK group travel show with suppliers and venues from across the country. |
| Secondary: Regional | Especially strong for London and South East buyers | The Westminster location is highly accessible for nearby travel businesses and associations. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| National Express | Transport / coach operator | Relevant for group travel, coach routes, and excursion logistics | nationalexpress.com | Commercial Director, Partnerships Manager, Business Development Manager | Strong Market Fit, Attendance Not Confirmed |
| Stagecoach Group | Transport operator | Group mobility and travel connectivity partner | stagecoachgroup.com | Head of Commercial, Partnerships Lead, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| TfL (Transport for London) | Public transport authority | Important for destination access, visitor movement, and city tourism planning | tfl.gov.uk | Partnerships Manager, Stakeholder Manager, Commercial Lead | Strong Market Fit, Attendance Not Confirmed |
| VisitBritain | Tourism board / destination marketer | Supports UK tourism promotion and group travel awareness | visitbritain.org | Partnerships Director, Trade Marketing Manager, Destination Marketing Lead | Strong Market Fit, Attendance Not Confirmed |
| National Trust | Attractions / heritage organization | Major group attraction buyer and supplier of excursion-ready experiences | nationaltrust.org.uk | Group Bookings Manager, Visitor Experience Director, Partnerships Manager | Strong Market Fit, Attendance Not Confirmed |
| English Heritage | Heritage attraction operator | Frequently sells group admission, tours, and hospitality packages | english-heritage.org.uk | Head of Commercial, Group Sales Manager, Visitor Engagement Manager | Strong Market Fit, Attendance Not Confirmed |
| VisitScotland | Tourism board | Relevant for group travel packaging and UK destination promotion | visitscotland.org | Trade Partnerships Manager, Tourism Development Manager, Commercial Lead | Strong Market Fit, Attendance Not Confirmed |
| Merlin Entertainments | Attractions / leisure group | Group-friendly attractions and packages are highly relevant to excursion planners | merlinentertainments.biz | Group Sales Director, Trade Partnerships Manager, Commercial Director | Strong Market Fit, Attendance Not Confirmed |
| Warner Leisure Hotels | Hospitality / group stays | Potential for packaged group accommodations and coach-friendly stays | warnerleisurehotels.co.uk | Head of Sales, Partnerships Manager, Commercial Director | Strong Market Fit, Attendance Not Confirmed |
| Butlin's | Leisure / family resort operator | Large-scale group leisure provider with package potential | butlins.com | Group Sales Manager, Commercial Manager, Partnerships Lead | Strong Market Fit, Attendance Not Confirmed |
| Leger Shearings Group | Tour operator | Directly aligned with escorted and group travel sourcing | leger.co.uk | Product Director, Commercial Director, Partnerships Manager | Strong Market Fit, Attendance Not Confirmed |
| Trafalgar | Tour operator | Relevant for itinerary sourcing and partnership development | trafalgar.com | Product Manager, Trade Partnerships Director, Commercial Lead | Strong Market Fit, Attendance Not Confirmed |
| RHS (Royal Horticultural Society) | Visitor attraction / venue owner | Venue and attraction stakeholder relevant to the hosting environment | rhs.org.uk | Venue Sales Manager, Events Manager, Partnerships Manager | Strong Market Fit, Attendance Not Confirmed |
| Blue Badge Tourist Guides | Professional guide network | Supports group excursion content and guided experiences | londonguides.org | Association Manager, Partnerships Manager, Business Development Lead | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Commercial Director | Commercial / Revenue | Director | Owns partnership and revenue strategy for group sales and supplier sourcing. |
| 2 | Head of Group Sales | Sales | Head / Director | Directly responsible for group bookings and partner acquisition. |
| 3 | Partnerships Manager | Business Development | Manager | Manages supplier collaborations, reciprocal promotions, and group offer deals. |
| 4 | Product Manager | Product / Marketing | Manager | Develops excursion packages and selects commercial inventory. |
| 5 | Operations Director | Operations | Director | Ensures supplier fit, logistics, and delivery quality for group travel. |
| 6 | Tour Programme Manager | Operations / Product | Manager | Builds schedules and sources venues, attractions, and experiences. |
| 7 | Group Bookings Manager | Sales / Reservations | Manager | Front-line buyer for attraction and hospitality packages. |
| 8 | Destination Marketing Manager | Marketing | Manager | Promotes destinations and shapes group travel demand generation. |
| 9 | Travel Trade Manager | Trade / Partnerships | Manager | Maintains relationships with operators, agents, and group buyers. |
| 10 | Visitor Experience Director | Operations / Experience | Director | Influences group experience design and supplier partnerships. |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Leisure, Travel & Tourism | Core industry for group travel buyers, operators, and destination partners | Tour operators, travel agents, destination marketers |
| 2 | Hospitality | Hotels, venues, and group-friendly accommodation providers are highly relevant | Hotel sales teams, venue partnerships, group packages |
| 3 | Events Services | Event planners and group experience organizers often attend or exhibit | Event agencies, hosted buyer programs, venue sourcing |
| 4 | Retail | Retail groups and member organizations may source excursions and rewards | Group incentive travel, loyalty rewards, day-out packages |
| 5 | Leisure, Travel & Tourism | Direct fit for excursion and group travel channels | Inbound and domestic group operators |
| 6 | Marketing & Advertising | Relevant for travel promotion, destination campaigns, and trade marketing | Trade marketing, partnerships, lead generation |
| 7 | Transportation/Trucking/Railroad | Transport operators support group movement and excursion logistics | Coach operators, transfer services, mobility partnerships |
| 8 | Museums & Institutions | Attractions and cultural venues are strong suppliers and buyers | Group admissions, tour partnerships, venue hire |
| 9 | Consumer Services | Many group leisure providers and experience brands fit here | Consumer-facing travel offers, excursions, packages |
| 10 | Government Administration | Public sector visitor attractions and tourism bodies may participate | Tourism promotion, public venues, local authority events |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Confirmed unavailable | Official website text provided | No organizer-published attendance number visible in the source text |
| Exhibitor count | Not publicly confirmed | Confirmed unavailable | Official website text provided | The site references hand-selected venues and suppliers, but no count is stated |
| Buyer count | Not publicly confirmed | Confirmed unavailable | Official website text provided | Likely comprised of group travel and tourism buyers |
| Speaker count | Not publicly confirmed | Confirmed unavailable | Official website text provided | No speaker agenda count was visible in the supplied source text |
| Sponsor count | Not publicly confirmed | Confirmed unavailable | Official website text provided | Only a supporter acknowledgment is mentioned |
| Historical attendance | Not publicly confirmed in supplied source | Unavailable | Official website text provided | Use only if organizer publishes prior-year data elsewhere |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Group travel sourcing | Reliable, attractive, and scalable group offers | Meeting buyers who need ready-to-sell packages | Group rates, commissions, bundled itineraries |
| Attractions and experiences | New content for excursions and day trips | Showcase seasonal and repeatable group inventory | Admissions, guided tours, hospitality add-ons |
| Hospitality partnerships | Group-friendly accommodation and event packages | Build direct sales relationships with travel planners | Hotel packages, venue hire, dining offers |
| Transport and logistics | Coach access, transfers, and itinerary feasibility | Coordinate with transport operators and destination planners | Coach services, route planning, travel support |
| Destination marketing | Demand generation for UK destinations and regions | Promote destination appeal to group buyers | Destination campaigns, trade toolkits, content partnerships |
| Membership and association travel | Outings for clubs, societies, and member groups | Target recurring group-booking organizations | Repeat-booking offers, loyalty pricing, packaged days out |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The show is explicitly built around group travel buyers and suppliers. |
| Decision-maker availability | High | Likely to attract commercial, sales, product, and partnership leaders. |
| Data collection potential | Medium | Public attendee data is limited in the provided source text. |
| Apollo targeting potential | High | Travel, hospitality, attractions, transport, and destination marketing segments are easy to segment. |
| Geographic targeting potential | High | Strong UK regional and national targeting; London/South East is especially dense. |
| Best outreach approach | High-touch B2B outreach | Use curated email, LinkedIn, and appointment-setting to reach commercial and partnerships leads. |
| Overall lead quality | High | Strong fit for attendee list building in the travel and tourism ecosystem. |
| Best use case | Prospecting and partnership development | Ideal for selling group travel solutions, venue services, attractions, and trade marketing offerings. |
| Limitations / risks | Attendance data limited | No public attendee list or verified attendance count in the supplied official text. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Leisure, Travel & Tourism; Hospitality; Events Services; Transportation/Trucking/Railroad; Museums & Institutions; Government Administration | Capture the most relevant buyer ecosystem for excursions and group travel. |
| Departments | Sales; Business Development; Partnerships; Marketing; Operations; Product | Reach the commercial teams responsible for supplier selection and group offers. |
| Seniority | Manager; Director; VP; Head of | Prioritize decision-makers with purchasing or partnership authority. |
| Job titles | Commercial Director, Group Sales Manager, Partnerships Manager, Product Manager, Trade Marketing Manager, Operations Director, Destination Marketing Manager | Focus on the roles most likely to buy or influence excursion-related services. |
| Geography | United Kingdom; Greater London; South East England; selected European inbound travel hubs | Align outreach with the event’s national UK market and London host location. |
| Employee size | 11-50, 51-200, 201-500, 500-1000, 1000+ | Include both specialist niche firms and large travel/hospitality operators. |
| Keywords | group travel, excursions, coach tours, group bookings, travel trade, partnerships, venue hire, destination marketing, attraction sales | Improve list precision around excursion and group sales use cases. |
| Company type | Private companies; associations; public tourism bodies; venue operators; attraction operators | Match the mixed commercial and membership audience profile. |
Suggested Apollo Search Logic: (“group travel” OR excursions OR “group bookings” OR “travel trade” OR “partnerships” OR “destination marketing”) AND (director OR manager OR head OR VP) AND (hospitality OR tourism OR attractions OR transport OR events). Use geography filters for United Kingdom and Greater London to prioritize the most relevant buying organizations.
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Excursions Show Official Website | Official organizer website | Event name, positioning, date, venue, city, and official description | High |
| Official website text provided by user | Primary source excerpt | “Our next event: Saturday 23 January 2027, RHS Lindley Hall, Victoria, Westminster” and group travel positioning | High |
| Royal Horticultural Society | Venue / institutional reference | Venue identity context for RHS Lindley Hall | Medium |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to Excursions Show — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
🔒 Get my buyer details Free · ~20 seconds