Event Tech Live London
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About this event
Event Tech Live London (Event Tech Live London 2026/2027 Research Brief)
Executive Summary
Event Tech Live London is a concentrated, buyer-relevant conference and industry gathering for professionals building, operating, and scaling events using technology. It brings together event strategists, platform buyers, production and operations leaders, data and marketing teams, and solution providers across ticketing, registration, agenda building, networking, audience engagement, content delivery, sponsorship activation, lead capture, hybrid event enablement, and analytics.
For attendee-list research and prospecting purposes, the strongest “buyers” typically do not attend only as exhibitors; many attend as decision-makers from event agencies, corporate event teams, venue/destination organizations, experiential marketing providers, and event-tech operations teams who want vendor comparisons, roadmaps, and implementation guidance.
1) Who attends (BUYERS / ATTENDEES)
Event Tech Live London is best understood as an “operator + buyer + specialist vendor” ecosystem rather than a generic consumer audience event. Attendees typically include both (a) buyers who evaluate event technology and (b) practitioners who influence or approve purchases.
A) Primary buyer/decision-maker attendee groups
- Event Technology & Platform Leaders: professionals responsible for selecting and managing event platforms, virtual/hybrid event toolchains, and attendee engagement systems.
- Event Operations & Production Managers: buyers who care about execution quality, real-time dashboards, check-in/registration flows, and operational reliability.
- Marketing, Brand & Sponsorship Leads: roles that manage sponsor value, lead capture, content scheduling, and measurable engagement outcomes.
- Commercial & Business Development for Event Companies: decision-makers who adopt technology to win accounts, scale delivery, and standardize processes.
- Community, Membership & Audience Platforms: organizations that use events to build community and require strong CRM/data workflows.
B) Attendee practitioner groups (strong influence)
- Event Producers & Project Managers who shape requirements and vendor shortlists.
- Customer Experience (CX) / Engagement Specialists focused on attendee journey mapping, content personalization, and interaction design.
- CRM / Marketing Automation Specialists who ensure event data integrates with marketing systems.
- Venue & Hospitality Tech / Operations Specialists ensuring connectivity, Wi-Fi/service performance, and event infrastructure readiness.
C) Who you should target most
The best buyer-fit attendees are typically those with titles tied to event technology decisions, event operations ownership, and sponsor/marketing outcomes. In practice, this means roles in: event technology, event operations, sponsorship & partnerships, marketing ops, platform management, and digital engagement.
2) Where the show is happening + attendee geographic origin
Location: Event Tech Live London is held in London, United Kingdom.
Attendee geographic origin: while the event is London-based, attendance is generally a mix of UK-first participation plus European and international professionals. Because event technology is an exportable capability and many companies operate cross-border, a meaningful portion of attendees often travels from across the UK and Europe, particularly where teams run hybrid events and multi-country programming.
Best geographic targeting for buyers
- United Kingdom (primary): London and major business hubs (e.g., Manchester, Birmingham, Edinburgh, Bristol) where agencies and corporate event teams concentrate.
- Western Europe (secondary): France, Germany, Netherlands, Ireland, Spain, and Nordics often show up due to hybrid/event program overlap and vendor interest in cross-market case studies.
- International (selective): global event-tech brands and multinational buyers that build platforms and sell services beyond the UK/Europe.
3) Audience reach (Local / National / Global)
Event Tech Live London is primarily national-to-regional within the UK while simultaneously functioning as a European connector for event technology buyers. The audience reach is best categorized as:
- Local: strong for London-based agencies, corporate event teams, venues, and local service providers.
- National: significant UK-wide participation from event agencies, corporate marketing/event departments, and technology operations teams.
- Global (limited but present): international vendor teams and select buyers, especially for hybrid event enablement, analytics, and networking tech.
Net: it is not only a “London event”; it is a UK buyer hub with European visibility.
4) Sample buyer company names (BUYERS ONLY) + Websites
Below is a curated buyer-style sample list (buyers who are likely to evaluate event technology, sponsor activation workflows, registration/ticketing, engagement platforms, and data/CRM integration). These are examples of organizations to target when building a buyer-centric attendee-segmentation plan.
| Priority | Company | Website | Best Title to Target | Why This is a Good Buyer Fit |
|---|---|---|---|---|
| 1 | Informa Tech | https://www.informatech.com | Head of Event Technology / Event Operations Director | Runs large-scale tech events and conferences; needs platform-led registration, engagement, agenda delivery, and exhibitor/sponsor workflows. |
| 2 | Clarion Events | https://www.clarionevents.com | Digital Events Manager / Head of Technology Enablement | Tech-forward event portfolio; strong need for hybrid enablement, content distribution, and attendee experience tooling. |
| 3 | DMG Events | https://www.dmgmedia.com | Event Technology Lead / Conference Producer | Major organiser with conference operations; technology adoption is core to delivery quality and sponsor ROI tracking. |
| 4 | Freeman | https://www.freeman.com | VP, Event Technology / EMEA Event Solutions Manager | Exhibitions and event services provider; technology is tied to show floor execution, lead capture, and platform integration. |
| 5 | PGi (POSSIBLE UK-presence via global operations) | https://www.pgi.com | Customer Success Director, Event/Hybrid Platforms | Buyer-influence around hybrid communication and engagement infrastructure; relevant for hybrid event experience planning. |
| 6 | Whova | https://whova.com | Partnerships Manager / Enterprise Events Solutions (Buyer-side for customers) | Often involved in enterprise and organiser adoption; targets engagement tech evaluation and integration decisions. |
| 7 | 6Connex | https://6connex.com | Head of Partnerships / Enterprise Events Strategy | Networking/engagement focus makes it relevant to buyer orgs running high-volume conferences and sponsor engagements. |
| 8 | Eventbrite (UK operations) | https://www.eventbrite.co.uk | Business Development Manager, Enterprise Events | Large-scale ticketing and registration platform; buy-side relevance for teams planning high-attendance event experiences. |
| 9 | Reg Fox (Event registration ecosystem) | https://www.regfox.com | Partnerships / Enterprise Product Marketing Lead | Registration and ticketing workflows matter for organisers; buyer-side influence from enterprise event operations. |
| 10 | Guidebook | https://guidebook.com | Community & Event Experience Lead | Event app and attendee experience: strong alignment with conference CX and engagement journey decisions. |
| 11 | Swapcard | https://www.swapcard.com | Head of Event Platforms / Digital Engagement Manager | Networking and matchmaking tech is typically evaluated by event platforms teams and event directors. |
| 12 | Society of Incentive & Travel Executives (SITE) | https://www.siteglobal.com | Events Director / Sponsorship & Partnerships Manager | Association-driven event program with sponsor value tracking and attendee engagement requirements. |
| 13 | Chartered Institute of Marketing (CIM) | https://www.cim.co.uk | Events & Community Director | Membership and training events require registration, engagement, and often data-to-CRM workflows. |
| 14 | The Association of the British Pharmaceutical Industry (ABPI) | https://www.abpi.org.uk | Head of Events / Partnerships & Stakeholder Engagement Lead | Stakeholder-heavy conferences require strong sponsor engagement and structured networking outcomes. |
| 15 | UK Finance (industry body events) | https://www.ukfinance.org.uk | Head of Events / Stakeholder Engagement Manager | Policy and industry conferences demand high attendee experience and robust lead/CRM capture alignment. |
| 16 | Tech UK | https://www.techuk.org | Events Director / Commercial Partnerships Manager | Association events with strong industry stakeholder participation; event tech supports sponsorship and engagement. |
| 17 | London Stock Exchange Group (LSEG) – events/programs | https://www.lseg.com | Global Events Technology / Marketing Programs Lead | Corporate event programs often require scalable registration, content scheduling, and analytics reporting. |
| 18 | Accenture (events as part of marketing/industry programs) | https://www.accenture.com | Experience Design Lead, Events / Program Lead | Large enterprise event footprint; requires consistent event platforms and measurement of engagement outcomes. |
| 19 | British Council (public programs & conferences) | https://www.britishcouncil.org | Events Operations Manager / Digital Engagement Lead | Public-facing and multi-stakeholder events; strong need for hybrid reach, multilingual experiences, and reporting. |
| 20 | TSNN (technology services via UK event ecosystem; replace with your client buyer segment) | https://www.tsnn.com (if applicable in your targeting scope) | Head of Event Delivery / Operations Director | Event delivery and experience operations often require integrated platforms, lead capture, and show workflow tools. |
Important note for accuracy: Some entries above are example buyer targets based on common relevance patterns for event-tech platforms and organisers. When we finalize your buyer list, we will confirm the exact UK/EU purchasing teams and the most likely job titles that attend Event Tech Live London.
5) Job profiles, industries & event type
A) Best job profiles to target (Apollo-style job intent translated into practical titles)
- Event Technology Director / Head of Event Technology
- Digital Events Manager / Hybrid Events Lead
- Events Operations Director / Event Operations Manager
- Audience Engagement Manager / Engagement Lead
- Sponsorship Lead / Sponsorship & Partnerships Manager
- Lead Capture & CRM Integration Manager
- Marketing Operations Manager (Events)
- Community Manager / Membership Events Lead
- Program Manager, Enterprise Events
- Product Owner (Events Tech) / Platform Product Manager
- Venue Technology / AV & Connectivity Operations (if your product includes infrastructure or venue enablement)
B) Industries most represented / most relevant
Using the industry categories you referenced (the Apollo industry list), the highest-fit industries for Event Tech Live London attendance typically concentrate in:
- Events Services (primary)
- Marketing & Advertising
- Professional Training & Coaching (for training conferences and enablement sessions)
- Information Technology & Services (event platforms, data, integration)
- Computer Software (event engagement tooling, analytics)
- Public Relations & Communications (PR-led conferences and sponsor activation)
- Retail (retail trade events & brand experiences—selectively)
- Hospitality and Leisure, Travel & Tourism (if you’re focused on destination/event experiences)
- Logistics & Supply Chain (selectively, for industry conference buyers)
C) Event type (what it is, in buyer language)
- Conference / Summit focused on event technology and event experiences
- Industry networking for event professionals, platforms, and agencies
- Vendor solutions & implementation conversations (platform, integration, hybrid delivery, engagement, analytics)
- Workflows & case studies: registration-to-engagement-to-sponsor outcomes
6) Estimated attendance (expected total footfall)
Because Event Tech Live London can vary in attendee count year-to-year, we treat attendance as a range for planning:
- Typical expectation (research planning range): hundreds to low-thousands of total attendees (combined conference + networking + expo-style discussions, depending on the year).
- Attendee mix: a meaningful proportion are practitioners and buyers; sponsors/exhibitors can represent a significant share of the “high-intent” audience.
If you share the year you’re targeting (e.g., 2026 vs 2027), we can refine the attendance estimate into a tighter band based on that edition’s reported capacity and agenda scale.
7) Key focus areas & buyer engagement
A) Key focus areas (what buyers show up to solve)
- Event technology stack selection: choosing platforms that connect registration, check-in, agenda, networking, and content delivery.
- Hybrid event enablement: improving engagement parity between in-person and remote attendees.
- Networking and matchmaking: tools that increase relevant attendee interactions.
- Sponsor activation and lead capture: measurable sponsor outcomes and data capture workflows.
- Attendee experience & personalization: agenda customization, content recommendations, and journey design.
- Data, analytics & CRM integration: turning event engagement into usable marketing/sales intelligence.
- Operational efficiency: reducing manual work via automation and real-time reporting.
B) Buyer engagement (how buyers evaluate fit)
- Pre-show planning: buyers shortlist vendors by use-case (hybrid, networking, lead capture, analytics, integration).
- On-site evaluation: they compare solutions through demos, case studies, and implementation roadmaps.
- Post-show decision cycle: buyers request references, deployment plans, and integration details aligned to their event operations.
For attendee-list targeting, this means high intent is concentrated in titles tied to “event platform,” “digital/hybrid events,” “events operations,” “sponsorship,” and “engagement/CRM integration.”
8) Client-product fit note (required question + how we will answer once we have it)
We can produce the best buyer segments from Event Tech Live London only after reviewing your client’s product positioning on their website.
Please share your client website URL (and if possible, their target customer type—event organisers, corporate marketing teams, venues, associations, or agencies). Once we have that, we will:
- Map your client’s product to the exact buyer problem it solves (registration, networking, analytics, hybrid delivery, sponsor ROI, CRM integration, etc.).
- Select the most relevant Best Title to Target list aligned to that problem.
- Prioritize attendee segmentation by event-role ownership (who actually approves tools and workflows).
- Recommend the top buyer fit industries using the industry categories you referenced (e.g., Events Services, Marketing & Advertising, Computer Software, Information Technology & Services).
Until we get your client website: the most broadly compatible buyer targets for Event Tech Live London—across most event-tech product categories—are:
- Head of Event Technology / Event Technology Director
- Digital Events Manager / Hybrid Events Lead
- Event Operations Director / Event Operations Manager
- Sponsorship & Partnerships Manager
- Marketing Operations Manager (Events) / CRM Integration Owner
- Audience Engagement Manager / Community Events Lead
9) Final recommendation (best-fit buyer segments for Event Tech Live London)
Yes—Event Tech Live London is well-suited for buyer-focused attendee research because the audience is specialized and role-specific. The best results come from targeting roles that own or influence event technology strategy and event delivery workflows.
A) Best buyer segments to target first
- Event Technology & Digital/Hybrid Events decision-makers
- Event Operations owners who manage registration/check-in and operational execution
- Sponsorship and partnerships leaders who evaluate sponsor tech, lead capture, and reporting
- CRM/Marketing ops integration owners who require measurable outcomes and workflow automation
B) Quality rating (buyer intent potential)
Buyer intent potential: High (specialized event-tech audience; many attendees have direct evaluation authority or strong influence).
C) What we need from you to finalize the “best buyers” list
Please provide:
- Your client website URL
- The client product category (e.g., event app, networking, registration, analytics, hybrid production, ticketing, lead capture, sponsorship CRM integrations, AI moderation, etc.)
- Target geography (UK only vs UK+Europe vs global)
- Preferred company type (event agencies, corporate event teams, associations, venues, tech vendors, training providers)
Next Step
Share the client website and we will produce a refined buyer segment recommendation for Event Tech Live London, including:
- Top industries to filter (from your listed Apollo industry categories)
- The highest priority job titles aligned to your product use-case
- A final “best buyer fit” company list aligned to your client requirements (15–20 buyer accounts in the same table format)
Data sheet
Event Tech Live London – Event Attendee & Buyer Profile Analysis
Event date: 11–12 November 2026
Location: ExCeL London, London, United Kingdom
Event status: Upcoming
Research date: 1 July 2026
Event Overview
| Event Name | Event Tech Live London |
| Event Date | 11–12 November 2026 |
| Event Status | Upcoming |
| Venue | ExCeL London |
| City | London |
| State / Region | England |
| Country | United Kingdom |
| Organizer | Event Tech Live |
| Official Event Website | eventtechlive.com |
| Event Type | Conference + exhibition + education + networking |
| Primary Category | IT & Technology |
| Secondary Applicable Categories | Business Services; Entertainment & Media; Hospitality |
| Audience Reach | National with strong international participation potential |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Moderate. Official event presence is verified, but current-year attendance totals are not publicly confirmed. |
| Main Purpose of Event | To showcase event technology, connect event planners and buyers with suppliers, and support discovery of tools for registration, ticketing, engagement, production, analytics, AI, and event operations. |
About the Event
Event Tech Live London is a specialist event technology trade show and conference focused on the tools, platforms, and services used to plan, market, operate, measure, and enhance live and hybrid events. The event typically attracts event professionals seeking practical solutions across registration, audience engagement, production, data, security, sponsorship activation, and attendee experience.
The event matters because it sits at the intersection of event operations and digital transformation. It is especially relevant to decision-makers responsible for sourcing event tech, improving event ROI, streamlining workflows, and comparing vendors. For suppliers, it offers access to a concentrated audience of event organizers, agencies, venues, brands, associations, and service providers with buying influence.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Event organizers and producers | Conference producers, exhibition organizers, awards teams, festival operators | Primary decision-makers for event platforms and services | Very high; core buying audience for event tech vendors |
| Corporate events teams | Enterprise marketing, HR, internal comms, brand, field marketing teams | Users and approvers for event software and services | High; often evaluate registration, virtual, and audience tools |
| Agencies and production firms | Event agencies, experiential agencies, production houses | Influencers and specifiers for client event stacks | High; often seek white-label and scalable solutions |
| Venues and venue operators | Convention centers, arenas, meeting venues, conference hotels | Facility and operations buyers; tech specifiers | High; relevant for check-in, crowd flow, venue analytics, AV, wayfinding |
| Associations and membership bodies | Trade associations, professional societies, NGOs | Decision-makers for meetings, events, communities, and member engagement | High; often buy event platforms and engagement tools |
| Brands and sponsors | B2B and consumer brands that exhibit or sponsor events | Marketing and sponsorship decision-makers | High; seek ROI, analytics, lead capture, and engagement tools |
| Technology buyers / digital transformation leaders | CIO offices, innovation teams, IT managers, digital teams | Approvers for software, integrations, security, and data tools | Medium to high; especially for enterprise-grade platforms |
| Small businesses and startups | Emerging event tech vendors, specialist agencies, niche service firms | Founders and commercial leads with purchase influence | Medium; relevant for partnerships, integrations, and channel sales |
| Media and analysts | Trade media, event industry analysts, podcasts, publishers | Influence visibility and category credibility | Medium; useful for PR, research, and thought leadership |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: London | Very high | High | London is a major hub for events, media, agencies, venues, and corporate headquarters. |
| Host region: Greater London / South East England | High | High | Strong density of event agencies, corporate buyers, and venue operators. |
| Nearby business hubs | High | High | Manchester, Birmingham, Bristol, Leeds, Reading, and Cambridge are likely feeder markets. |
| National reach: United Kingdom | Very high | Very high | Relevant for UK event planners, associations, and enterprise event teams. |
| International reach: Europe, Middle East, North America | Medium to high | Medium | Event technology vendors and agencies often travel internationally for London-based industry events. |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Global | Primary classification | Although London-based, the event’s supplier base, buyer audience, and product market are international in nature. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| ExCeL London | Venue operator | Venue-side buyer for event operations, visitor experience, and digital event infrastructure. | excel.london | Operations Director, Venue Technology Manager, Head of Events | Confirmed Government / Procurement Organization |
| Informa Markets | Exhibition organizer | Large-scale event organizer with consistent need for event tech, registration, and analytics. | informamarkets.com | Event Director, Portfolio Director, Digital Product Manager | Strong Market Fit, Attendance Not Confirmed |
| RX (Reed Exhibitions) | Exhibition organizer | Major organizer of trade shows and conferences, highly relevant for event software and attendee engagement solutions. | rxglobal.com | Event Manager, Portfolio Manager, Head of Operations | Strong Market Fit, Attendance Not Confirmed |
| Clarion Events | Exhibition organizer | International events business likely to evaluate event tech, lead capture, and audience engagement tools. | clarionevents.com | Operations Director, Event Technology Lead, Marketing Director | Strong Market Fit, Attendance Not Confirmed |
| MCI Group | Events agency / association management | Buyer for event management, community platforms, registration, and hybrid event tools. | mci-group.com | Account Director, Event Technology Director, Project Director | Strong Market Fit, Attendance Not Confirmed |
| Freeman | Event services provider | Large event services firm that may buy tech for badge printing, registration, lead capture, and event execution. | freeman.com | VP Operations, Director of Technology, Solutions Architect | Strong Market Fit, Attendance Not Confirmed |
| Maritz | Events and incentives provider | Relevant for registration, attendee experience, and incentive/engagement platforms. | maritz.com | Program Manager, Director of Events, VP Client Services | Strong Market Fit, Attendance Not Confirmed |
| AEO (Association of Event Organisers) | Industry association | Association leadership often sources event tech, member engagement, and sponsorship tools. | aeo.org.uk | Chief Executive, Membership Director, Events Director | Strong Market Fit, Attendance Not Confirmed |
| The Meetings Industry Association (MIA) | Trade association | Likely to buy community, events, registration, and content/event tech services. | mia-uk.org | CEO, Head of Membership, Events Manager | Strong Market Fit, Attendance Not Confirmed |
| Cvent | Event technology vendor / buyer-partner | Although also a vendor, its partnership and ecosystem teams are highly relevant for event-tech networking and procurement. | cvent.com | Partnerships Director, Sales Director, Customer Success Director | Strong Market Fit, Attendance Not Confirmed |
| Bizzabo | Event technology vendor / buyer-partner | Useful for ecosystem partnerships, integrations, and competitive intelligence at a tech-focused event. | bizzabo.com | VP Partnerships, Product Marketing, Sales Leadership | Strong Market Fit, Attendance Not Confirmed |
| Hopin / RingCentral Events | Event technology vendor | Relevant for buyer-interest benchmarking, event platform evaluation, and partnerships. | ringcentral.com/events | Partnerships Manager, Sales Director, Product Manager | Strong Market Fit, Attendance Not Confirmed |
| Swapcard | Event technology vendor | Event-tech ecosystem participant with commercial and partnership relevance. | swapcard.com | Regional Sales Director, Partnerships Lead, Customer Success | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Director of Events / Event Director | Events | Director | Owns platform selection, event operations, and supplier decisions. |
| 2 | Head of Event Technology / Event Tech Manager | Digital / Events | Manager to Director | Evaluates and implements event platforms and integrations. |
| 3 | Marketing Director / Field Marketing Director | Marketing | Director | Buys event tools tied to lead generation, engagement, and attribution. |
| 4 | Operations Director / Venue Operations Manager | Operations | Director / Manager | Responsible for event execution, flow, logistics, and tooling. |
| 5 | Procurement Manager / Strategic Sourcing Manager | Procurement | Manager | Influences vendor selection, contracting, and budget approval. |
| 6 | Partnerships Director / Sponsorship Manager | Partnerships / Commercial | Director / Manager | Drives revenue and vendor ecosystem relationships. |
| 7 | IT Director / CTO / CIO | IT / Technology | Director / C-level | Evaluates integrations, cybersecurity, privacy, and data architecture. |
| 8 | Association Executive / Membership Director | Executive / Membership | Director / VP | Responsible for community platforms, events, and member engagement. |
| 9 | Head of Visitor Experience / Registration Manager | Operations / Events | Manager | Buys attendee-facing tools that improve check-in and journey design. |
| 10 | Business Development Director / Sales Director | Commercial | Director | Targets partnership, lead-gen, and ecosystem opportunities. |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Events Services | Core ecosystem industry for organizers, planners, and suppliers. | Event platforms, registration, engagement, lead capture |
| 2 | Information Technology & Services | Event tech buyers often sit within IT or digital functions. | Platforms, integrations, security, analytics |
| 3 | Marketing & Advertising | Many attendees buy tools tied to campaign execution and lead generation. | Audience engagement, attribution, event promotion |
| 4 | Hospitality | Venues, meeting planners, and hospitality tech teams are adjacent buyers. | Venue tech, guest journey, check-in, wayfinding |
| 5 | Business Supplies & Equipment | Relevant for event hardware, badge printers, kiosks, and onsite equipment. | Onsite devices, kiosks, scanning, peripherals |
| 6 | Computer Software | Event platforms, mobile apps, workflow tools, and analytics are software-led. | SaaS sales to event teams and agencies |
| 7 | Broadcast Media | Event streaming, content capture, and hybrid experiences intersect with media workflows. | Streaming, production, content distribution |
| 8 | Internet | Digital-first platforms and online event experiences are internet-enabled. | Web platforms, registration funnels, attendee portals |
| 9 | Computer & Network Security | Security and privacy are important in event data handling and check-in. | Identity, access control, data protection |
| 10 | Management Consulting | Consultants advise on event strategy, digital transformation, and operations. | Advisory-led sales and ecosystem referrals |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Confirmed unavailable | Organizer public pages reviewed | No verified current-year footfall figure located on official materials. |
| Exhibitor count | Not publicly confirmed | Confirmed unavailable | Official event information reviewed | Use official exhibitor directory if published closer to the event. |
| Buyer count | Not publicly confirmed | Confirmed unavailable | No verified buyer list published | Likely strong buyer presence based on event category. |
| Speaker count | Not publicly confirmed for 2026 | Confirmed unavailable | Agenda not yet verified for current edition | Prior-year agenda may be useful if current speaker list is not yet live. |
| Historical attendance | Use only if verified on prior-year official media kit | Historical / prior-year evidence | Official media kit or archive pages | Not inserted here without a confirmed official figure. |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Event registration | Faster onboarding, badge issuance, and attendee management | Live demos and workflow comparisons | Registration platforms, QR scanning, kiosks |
| Audience engagement | Improve participation, networking, and sponsor value | Show interactive product features | Event apps, networking tools, polling, gamification |
| Hybrid / virtual delivery | Extend reach and preserve content value | Position multi-format event solutions | Streaming, virtual event platforms, content hubs |
| Analytics and ROI | Measure leads, engagement, and sponsor performance | Quantify business outcomes | Dashboards, attribution, reporting, BI tools |
| Cybersecurity and privacy | Protect attendee data and access controls | Risk and compliance messaging | Identity management, secure data handling |
| Venue operations | Optimize logistics, crowd flow, and onsite experience | Target operations and venue buyers | Wayfinding, queue management, AV, access control |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is explicitly centered on event technology buyers and implementers. |
| Decision-maker availability | High | Event directors, marketing leaders, venue operators, and association leaders are likely to attend. |
| Data collection potential | Medium to High | Strong potential if exhibitor, sponsor, and agenda data are published closer to the event. |
| Apollo targeting potential | Very High | Clear industry, department, seniority, and title mapping exists for event-tech outreach. |
| Geographic targeting potential | High | Excellent UK and Europe targeting, with additional global relevance. |
| Best outreach approach | High-value, solution-led outreach | Lead with measurable operational benefits, integrations, and attendee ROI. |
| Overall lead quality | Very High | Strong event-tech concentration and high probability of vendor evaluation activity. |
| Best use case | B2B attendee list building and targeted account outreach | Useful for event tech vendors, agencies, AV providers, analytics tools, and attendee-experience platforms. |
| Limitations / risks | Moderate | Current-year exhibitor, speaker, and attendance data may not yet be fully published. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Events Services; Information Technology & Services; Marketing & Advertising; Hospitality; Computer Software; Broadcast Media; Management Consulting; Business Supplies & Equipment | Capture event-tech buyers, agencies, venues, and adjacent commercial teams. |
| Departments | Events; Marketing; Operations; Procurement; IT; Partnerships; Commercial; Membership | Focus on budget owners and specifiers. |
| Seniority | Manager; Director; VP; CXO | Prioritize decision-makers and evaluators. |
| Job titles | Event Director, Head of Events, Event Technology Manager, Marketing Director, Procurement Manager, Operations Director, Partnerships Director, Venue Operations Manager, Digital Product Manager, CIO, CTO | High-fit titles most likely to influence purchases. |
| Geography | United Kingdom; Greater London; Europe; EMEA; North America | Matches the event’s strongest buyer markets. |
| Employee size | 11–50; 51–200; 201–500; 501–1,000; 1,001–5,000; 5,000+ | Covers agencies, SMEs, and enterprise buyers. |
| Keywords | event technology, event software, registration, attendee engagement, hybrid events, venue operations, audience analytics, sponsorship, badge printing, lead capture | Align searches to event-tech purchasing intent. |
| Company type | Private; Public; Association; Nonprofit; Government where relevant | Broad coverage for event organizers and institutional buyers. |
| Revenue range | $1M–$10M; $10M–$50M; $50M–$200M; $200M+ | Useful for scaling outreach by buyer maturity and budget capacity. |
Suggested Apollo Search Logic: ("event technology" OR "event software" OR registration OR "attendee engagement" OR "hybrid events" OR "lead capture") AND (director OR manager OR VP OR CIO OR CTO) AND (events OR marketing OR operations OR procurement OR IT OR partnerships)
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Event Tech Live official website | Official organizer website | Event identity, positioning, and London edition context | High |
| ExCeL London official website | Venue website | Venue identification and host-city verification | High |
| Event Tech Live agenda / news / exhibitor pages | Official event pages | Event format, audience relevance, and public information availability | High |
| Event Tech Live registration / show information pages | Official event pages | Confirmed dates and upcoming status | High |
| Official public exhibitor/speaker/partner pages, if updated closer to event | Organizer directory | Use for confirming current-year participants, if published | High when available |
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