Ethexpo Eurasia Tourism & Health Expo
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About this event
Ethexpo Eurasia Tourism & Health Expo (ETHEXPO) — 25–28 November 2026
ETHEXPO Eurasia Tourism & Health Fair is an international, B2B-focused event bringing together the Tourism and Health sectors in Istanbul. Scheduled for 25–28 November 2026, the fair will be held at the Istanbul Expo Center in Istanbul, Turkey. The event’s positioning highlights the way health services, medical expertise, and tourism products can intersect to create new commercial partnerships and cross-border opportunities.
How the fair is structured
The fair is designed for sector stakeholders to meet and evaluate cooperation opportunities in a dedicated business environment. Alongside the main exhibition, ETHEXPO includes an International Hosted Buyer Program and simultaneous special commercial briefings and business meetings within the same venue. These sessions are supported by the event’s international networking intent—aiming to connect buyers and decision-makers from multiple regions with participating exhibitors.
Who ETHEXPO brings together
ETHEXPO emphasizes international attendance across both industries. According to the event’s official description, the fair will host:
- International hospital managers and doctors
- International tour operators
- Insurance company representatives
- Tourism agency managers
This mix signals a buyer-facing model where health and tourism organizations can explore partnerships, referrals, and service cooperation—supported by structured matchmaking activities and meetings held at the same site as the fairs.
Hosted Buyer Program & target regions
A core component of ETHEXPO 2026 is the Hosted Buyer Program. The fair states that visitors hosted through the program will include 500 purchasing professionals from target markets worldwide, with a particular emphasis on: Turkey, the Middle East, Asia, and Europe.
In practical terms, this indicates the event is not only intended for general exposure—it is explicitly built to facilitate purchasing-oriented conversations between participating exhibitors and pre-selected buyers.
Business meetings with specific country focus
ETHEXPO also highlights the availability of simultaneous commercial briefings and business meetings for countries such as Indonesia, Malaysia, Algeria, Oman, and Libya. These sessions are described as opportunities to develop commercial connections in the referenced markets.
International business network & distributor opportunities
The event’s official materials further position ETHEXPO as an opportunity to build brand awareness and to support commercial expansion. It mentions:
- International Business Network: participation alongside Health and Tourism industry companies and international institutions to increase brand visibility.
- New Distributors: the fair will host visitors from more than 100 countries, creating opportunities for direct communication with qualified company representatives interested in researching products, expanding portfolios, and establishing dealership arrangements.
- Corporate Communication Network: face-to-face meetings at stands of international tourism and health-related institutions, supported by conference programs that may include international ministers, academics, and public/private sector representatives.
Tourism and health industry participation areas
ETHEXPO’s exhibitor profiles reflect two main sector tracks: Tourism and Health. Under the Accommodation category, the fair lists:
- Hotels
- Resort Hotels
- Resorts
- Boutique Hotels
- Health & Spa & Thermal Hotels
- Sport Hotels
- Winter Hotels
- Cruise Hotels
- Camping Areas
- Nature Hotels
The event’s official page also indicates Tourism Services as a second sector participation area, but the provided official text excerpt cuts off before listing the full details of that category. Where information is not fully present in the provided text, it is not expanded beyond what is explicitly shown.
Event venue, city, and country
Venue: Istanbul Expo Center
City: Istanbul
Country: Turkey
Dates: 25–28 November 2026
Summary (why ETHEXPO matters for both industries)
ETHEXPO Eurasia Tourism & Health Expo is designed to converge decision-makers from tourism and health ecosystems in Istanbul. With a hosted structure including 500 purchasing professionals, simultaneous business meetings, and an international visitor base referenced as coming from more than 100 countries, the event positions itself as a trade-hospitality and medical-services networking platform with commercial intent and cross-border partnership potential.
Data sheet
Location: Istanbul Expo Center, Istanbul, Turkey
Event Status: Upcoming
Research Date: 1 July 2026
| Event Name | Ethexpo Eurasia Tourism & Health Expo |
| Event Date | 25–28 November 2026 |
| Event Status | Upcoming |
| Venue | Istanbul Expo Center |
| City | Istanbul |
| State / Region | Marmara Region |
| Country | Turkey |
| Organizer | ETHEXPO / event organizer operating the official ETHEXPO website |
| Official Event Website | ethexpo.org/en/home/ |
| Event Type | Trade fair / B2B exhibition with hosted buyer program and business meetings |
| Primary Category | Travel & Tourism |
| Secondary Applicable Categories | Wellness, Health & Fitness; Medical & Pharma; Hospitality |
| Audience Reach | International, with participation emphasized from Turkey, the Middle East, Asia, Europe, and visitors from more than 100 countries |
| Estimated Attendance / Expected Footfall | 500 hosted buyers are referenced by the organizer; overall attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Medium for hosted buyer count; low for total footfall because no independently published total attendance figure was located |
| Main Purpose of Event | To connect tourism and health sector stakeholders through exhibitor showcases, B2B meetings, hosted buyer interactions, and international business networking |
Ethexpo Eurasia Tourism & Health Expo is a Turkey-based international B2B fair that brings together tourism and health industry stakeholders in Istanbul. The official event description positions the show as a commercial meeting point for hospitals, doctors, tour operators, insurance representatives, tourism agencies, and other sector professionals looking for cooperation opportunities, new distribution channels, and cross-border business development.
The event is especially relevant for suppliers seeking to reach hosted buyers, international institutions, distributors, and decision-makers from multiple regions. Its B2B structure, hosted buyer program, and global visitor positioning make it a useful target for lead generation, partnership development, procurement outreach, and market-entry campaigns in tourism, medical travel, hospitality, and health-related services.
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Hosted buyers / purchasing professionals | International buyers, sourcing delegates, commercial visitors | Direct purchasing, supplier selection, partnership evaluation | High-value target group for product pitches, meetings, and distribution discussions |
| Hospital executives and administrators | Private hospitals, medical tourism hospitals, clinic groups | Service procurement, vendor evaluation, strategic partnerships | Relevant for healthcare technology, patient services, equipment, and medical tourism suppliers |
| Doctors and clinical directors | Hospitals, specialty centers, health brands | Influence on treatment pathways, service adoption, referrals | Important for medical services, devices, and patient acquisition offerings |
| Tour operators and travel agencies | Inbound travel agencies, destination management companies, medical travel agents | Package sourcing, partner selection, channel expansion | Strong fit for hospitality, transport, destination services, and medical tourism partners |
| Insurance and assistance companies | Travel insurers, health insurers, assistance networks | Coverage decisions, provider networks, claims pathway design | Relevant for medical travel coordination, patient care logistics, and cross-border services |
| Tourism boards and public-sector tourism bodies | National tourism organizations, regional tourism authorities | Destination promotion, market development, policy support | Useful for destination marketing, international outreach, and business tourism campaigns |
| Investors and business development teams | Hospital groups, healthcare investors, hospitality investors | Capital allocation, market evaluation, partnership decisions | Relevant for expansion services, consultancy, and vendor ecosystems |
| Distributors and dealers | Healthcare product distributors, tourism service distributors, channel partners | Portfolio expansion, resale rights, regional coverage | Strong for suppliers seeking agents, resellers, and market representation |
| Association leaders and industry federations | Tourism associations, hospital associations, medical travel associations | Policy influence, member recommendations, event partnerships | Useful for sponsorship, advocacy, and strategic alliance building |
| Media and trade publications | Industry media, travel press, health sector media | Content amplification, market visibility, reputation building | Supports brand awareness and campaign reach |
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Istanbul | Local hospitals, agencies, hotels, tour operators, insurers, suppliers | High | Major regional commercial hub with strong tourism and healthcare ecosystem |
| Host state / region: Marmara Region | Businesses from Bursa, Kocaeli, Tekirdağ, Edirne, Sakarya, and nearby provinces | High | Accessible for domestic travel and short-haul business visits |
| Nearby business hubs | Ankara, Izmir, Antalya, Bursa, Konya | Medium to High | Key Turkish cities for healthcare, hospitality, and travel sourcing |
| National reach: Turkey | National buyers, trade associations, hospital groups, travel businesses | High | Strong domestic attendee potential due to Istanbul’s market position |
| International reach: Middle East, Asia, Europe | Hosted buyers, medical tourism partners, tour operators, agencies | High | Official site explicitly references these regions in hosted buyer messaging |
| Priority international markets | Indonesia, Malaysia, Algeria, Oman, Libya | Medium | Named by organizer as countries for concurrent commercial briefings and business meetings |
| Reach Level | Assessment | Explanation |
|---|---|---|
| Global | Primary classification | The organizer states the fair hosts visitors from more than 100 countries and invites buyers from Turkey, the Middle East, Asia, Europe, and global target markets. |
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Ministry of Health, Turkey | Government / procurement organization | Public health and medical tourism policy influence; relevant for institutional health partnerships | saglik.gov.tr | Procurement Director, Department Head, International Cooperation Manager | Confirmed Government / Procurement Organization |
| Turkey Tourism Promotion and Development Agency | Government / destination marketing | Tourism promotion and international market development align with the event theme | goturkiye.com | Partnership Director, Market Development Manager, International Marketing Manager | Strong Market Fit, Attendance Not Confirmed |
| Acıbadem Healthcare Group | Hospital group / buyer | Large healthcare network relevant to medical tourism, services, technology, and patient acquisition | acibadem.com.tr | Procurement Manager, International Patient Services Director, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Memorial Healthcare Group | Hospital group / buyer | Potential buyer for clinical services, patient engagement, and international medical travel partnerships | memorial.com.tr | Procurement Director, Business Development Director, International Sales Manager | Strong Market Fit, Attendance Not Confirmed |
| Anadolu Medical Center | Hospital / healthcare provider | Relevant to health tourism, clinical partnerships, and international patient programs | anadolusaglik.org | International Relations Manager, Procurement Manager, Marketing Director | Strong Market Fit, Attendance Not Confirmed |
| Rixos Hotels | Hospitality buyer | Hotel and resort network aligned with tourism, wellness, and medical traveler accommodation | rixos.com | Procurement Manager, Operations Director, Group Sales Director | Strong Market Fit, Attendance Not Confirmed |
| Divan Hotels | Hospitality buyer | Relevant for premium lodging, events, wellness services, and business tourism | divan.com.tr | Procurement Director, Hotel Manager, Revenue Director | Strong Market Fit, Attendance Not Confirmed |
| TUI Group | Tour operator / travel buyer | Large-scale travel buyer with destination and package sourcing needs | tui.com | Destination Procurement Manager, Partnerships Director, Product Manager | Strong Market Fit, Attendance Not Confirmed |
| Jazeera Airways | Transportation / airline buyer | Air connectivity can support medical tourism and inbound travel partnerships | jazeeraairways.com | Commercial Director, Partnerships Manager, Corporate Sales Manager | Strong Market Fit, Attendance Not Confirmed |
| Bupa Global | Insurance / assistance buyer | Insurance and patient support programs are highly relevant to medical travel ecosystems | bupaglobal.com | Partnerships Director, Provider Relations Manager, Claims Operations Director | Strong Market Fit, Attendance Not Confirmed |
| NHS England | Government health organization | Benchmarking, health systems collaboration, and service sourcing relevance | england.nhs.uk | Procurement Lead, Commercial Manager, Program Director | Strong Market Fit, Attendance Not Confirmed |
| Aster DM Healthcare | Hospital / healthcare buyer | Cross-border healthcare and patient-facing services align strongly with the fair | asterdmhealthcare.com | International Business Head, Procurement Manager, Strategy Director | Strong Market Fit, Attendance Not Confirmed |
| Marriott International | Hospitality buyer | Hospitality groups benefit from tourism partnerships, business travel, and wellness positioning | marriott.com | Regional Procurement Manager, Director of Partnerships, Market Sales Director | Strong Market Fit, Attendance Not Confirmed |
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer | Procurement / Supply Chain | C-Level | Owns sourcing strategy and supplier selection for hospitals, hotel groups, and large travel organizations |
| 2 | Director of Procurement | Procurement | Director | Manages vendor evaluation, contract awards, and buying processes |
| 3 | International Patient Services Director | Medical Tourism / Patient Experience | Director | Key stakeholder for medical tourism partnerships and cross-border referral systems |
| 4 | Business Development Director | Commercial / Partnerships | Director | Responsible for alliance building, revenue growth, and market expansion |
| 5 | Operations Director | Operations | Director | Influences service delivery, facilities, and supplier requirements |
| 6 | Hotel General Manager / Group GM | Hospitality | Senior / Executive | Decides on accommodation partnerships, guest experience vendors, and wellness offerings |
| 7 | Travel Trade Manager | Sales / Distribution | Manager | Sources packages, destination products, and partner channels |
| 8 | Partnerships Director | Commercial / Alliances | Director | Relevant for strategic collaborations with health and tourism stakeholders |
| 9 | Commercial Director | Commercial | Director | Owns revenue-generating supplier and buyer relationships |
| 10 | International Marketing Manager | Marketing | Manager | Targets cross-border demand generation and destination promotion |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Hospitality | Core fit for hotels, resorts, travel services, and business tourism | Hotel groups, resorts, guest experience services, and destination suppliers |
| 2 | Leisure, Travel & Tourism | Directly aligned to tour operators, agencies, and destination networks | Travel agencies, inbound tourism, and packaged travel buyers |
| 3 | Hospital & Health Care | Relevant to hospital groups, clinics, and patient services | Healthcare procurement and medical tourism stakeholders |
| 4 | Medical Practice | Relevant to doctors, clinics, and specialist service providers | Private practices and specialist medical centers |
| 5 | Insurance | Important for patient coverage, travel assistance, and cross-border healthcare | Health and travel insurers, assistance providers |
| 6 | Government Administration | Relevant for tourism boards, health ministries, and public-sector participation | National and regional public-sector procurement teams |
| 7 | Import & Export | Useful for distributors, international sourcing, and trade facilitation | Dealers, channel partners, cross-border service providers |
| 8 | Marketing & Advertising | Destination promotion and patient acquisition are central to the event | Tourism campaigns, medical travel lead generation, brand partnerships |
| 9 | Business Development | Strong fit for B2B networking and hosted buyer meetings | Partnership discovery and sales pipeline building |
| 10 | Information Technology & Services | Useful where digital health, booking, CRM, and travel-tech solutions are relevant | Digital transformation vendors, patient engagement software |
| 11 | Management Consulting | Advisory firms support market entry, partnerships, and growth strategy | Commercial strategy, international expansion, and sourcing advisory |
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Unconfirmed | Organizer website does not publish a total attendee number in the copied content | Use caution when estimating total reach |
| Hosted buyer count | 500 | Confirmed on organizer site | Official ETHEXPO website text | Presented as buyers from target markets worldwide |
| Exhibitor count | Not publicly confirmed | Unconfirmed | No reliable count found in provided official text | Use organizer exhibitor page for current-year list when available |
| Buyer count | 500 hosted buyers | Confirmed on organizer site | Official ETHEXPO website text | Hosted buyer program is a major B2B value proposition |
| Speaker count | Not publicly confirmed | Unconfirmed | No speaker total found in provided official text | Conference participation is referenced, but no count is published in the source text |
| Sponsor count | Not publicly confirmed | Unconfirmed | No reliable sponsor total found in provided official text | Sponsor page exists, but count is not provided in the copied content |
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Medical tourism | Cross-border patient acquisition and referral partnerships | Meet hospitals, clinics, agencies, and facilitators in one venue | Patient acquisition services, CRM, translation, concierge services |
| Hospitality | Accommodation, guest experience, and wellness positioning | Connect with hotel and resort decision-makers | Hospitality technology, amenities, guest services, procurement solutions |
| Tourism distribution | New markets, resellers, and travel packages | Direct meetings with tour operators and agencies | Booking platforms, channel management, destination marketing |
| Insurance / assistance | Coverage and claims coordination for traveling patients | Engage with providers serving inbound and outbound travelers | Insurance partnerships, case management, patient support tools |
| International networking | Market expansion and partner discovery | Business briefings and targeted B2B meetings | Consulting, sales enablement, trade facilitation, localization |
| Distribution / dealerships | New products and regional rights | Meet buyers seeking product portfolios and dealership opportunities | Distributor programs, partner onboarding, territory management |
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | Official messaging explicitly targets buyers, hospitals, tour operators, insurers, and agencies. |
| Decision-maker availability | High | Hosted buyer and B2B meeting format increases access to senior commercial contacts. |
| Data collection potential | High | Suitable for lead list building through exhibitor pages, hosted buyer messaging, and attendee targeting. |
| Apollo targeting potential | High | Strong alignment to hospitality, healthcare, tourism, and insurance industries and senior commercial roles. |
| Geographic targeting potential | Very High | Clear international and regional market targeting across Turkey, Middle East, Asia, and Europe. |
| Best outreach approach | High-touch B2B outreach | Use direct email, LinkedIn, and hosted-buyer style meeting invitations with concise value propositions. |
| Overall lead quality | High | Best suited for supplier, distributor, partnership, and buyer list generation in tourism and healthcare ecosystems. |
| Best use case | B2B attendee list building and buyer profiling | Excellent for identifying commercial buyers, partnership leads, and hosted buyer prospects. |
| Limitations / risks | Medium | No verified current-year public attendee list or total attendance figure; some buyer companies are prospecting targets rather than confirmed participants. |
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Hospitality; Leisure, Travel & Tourism; Hospital & Health Care; Medical Practice; Insurance; Government Administration; Import & Export; Marketing & Advertising; Business Development; Management Consulting | Match event buyer ecosystem across tourism, healthcare, and service partnership verticals |
| Departments | Procurement; Partnerships; Business Development; Operations; International Sales; Marketing; Patient Services | Reach decision-makers and commercial influencers |
| Seniority | Manager; Director; VP; C-Level; Owner; Partner | Prioritize budget holders and strategic buyers |
| Job titles | Procurement Manager, Director of Procurement, Partnerships Director, International Patient Services Director, Commercial Director, Travel Trade Manager, Operations Director, Hospital Manager, Marketing Director, General Manager | Target practical buyer titles aligned with event agenda and hosted buyer profile |
| Geography | Turkey; Middle East; GCC; North Africa; Balkans; Europe; Asia | Align with organizer’s international reach and named market corridors |
| Employee size | 51–200; 201–500; 501–1,000; 1,001–5,000; 5,001+ | Prioritize organizations with active purchasing structures and multi-site operations |
| Keywords | medical tourism OR tourism OR hospitality OR hotel OR resort OR clinic OR hospital OR insurer OR travel agency OR destination management OR patient services | Refine lists to event-relevant commercial entities |
| Company type | Private companies; public companies; government bodies; associations; hospital groups | Cover both commercial and institutional buyers |
Suggested Apollo Search Logic: (hospitality OR travel OR tourism OR hospital OR clinic OR insurance) AND (procurement OR partnerships OR business development OR international patient services OR operations OR commercial). Layer geography filters for Turkey, GCC, MENA, Europe, and Asia to match the event’s sourcing and hosted-buyer corridors.
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| ETHEXPO official website | Official organizer source | Event name, 25–28 November 2026 date, Istanbul Expo Center, hosted buyer program, international positioning, audience themes | Very High |
| ETHEXPO “Exhibitor profile” and event page content | Official event content | Buyer/visitor profile, industry themes, business meeting format, international audience messaging | Very High |
| Istanbul Expo Center | Venue website | Venue identity and location confirmation for Istanbul Expo Center | High |
| ETHEXPO official page text referencing 2025 Final Report | Official event archive reference | Indicates prior-year documentation exists; however, no verified public attendee total was used unless directly stated in the official page content | Medium |
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Tell us your work email and our AI instantly builds a buyer list matched to Ethexpo Eurasia Tourism & Health Expo — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.