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About this event
EDUtech Asia 2026 (EDUtech Asia 40% Early Bird ends in...)
Event name: EDUtech Asia 2026
Official event dates: 4 & 5 November 2026 (Conference & Exhibition)
Pre-conference workshops: 3 November 2026
Venue & city: Sands Expo and Convention Centre, Singapore
Country: Singapore
Event theme (positioning): “Inspiration in Education” / human-centred education, powered by AI and tech
Executive overview (what the show is, who it’s for, and why buyer-fit matters)
EDUtech Asia is positioned as “Asia’s largest conference and expo for educators and EdTech providers,” designed to bring the education sector together across Asia to learn, be inspired, collaborate, and explore the future of education. The 2026 program emphasizes a key message: AI that amplifies human potential, including AI-enabled teaching assistants, personalized learning models, responsible AI governance, and immersive learning environments.
From an attendee-and-buyer perspective, the event is not purely a “policy-only” education conference and not purely a “vendor demo hall.” It is a combined ecosystem of:
- Conference tracks (two-day conference with high speaker volume)
- Multi-brand exhibition (EdTech solutions from many providers)
- Networking across educators, institutional leaders, and solution providers
- Workshops (pre-conference and additional workshop programming during the event)
Published show metrics (from official site content):
Expected attendance: 8,000 attendees
Speakers: 350+
Exhibitors: 200+
Startups: 60+
Stages: 4
Workshops: 14
Conference days: 3 (conference & exhibition period + structure noted on the official page)
1️⃣ Who attends (BUYERS / ATTENDEES)
EDUtech Asia is explicitly described as bringing together the entire education sector in Asia, with a mix of educators and EdTech solution providers. While “attendees” includes a broad education audience, the most monetizable and actionable “buyer” layer for EdTech typically includes decision-makers and implementers who can evaluate, pilot, procure, or influence adoption.
Primary attendee groups (high-likelihood buyer influence):
- Educators and academic leaders who are responsible for instruction design, teaching and learning strategy, or AI readiness in classrooms.
- Institution leadership (e.g., deans, heads of education technology, digital transformation leads) who influence institutional adoption and vendor selection.
- EdTech solution providers represented by exhibition exhibitors and sponsors (200+ exhibitors) and startups (60+).
- Education operations and transformation stakeholders interested in governance, implementation pathways, professional development, and system integration.
- International education and global partnership stakeholders (supported by international university and school representation in the speaker listings).
“Buyer intent” logic for EDUtech Asia 2026:
Since the platform emphasizes “dialogue turns into action” and “partnerships spark transformation,” the highest buyer-fit audience is typically those seeking to: (a) modernize teaching and learning with AI/tech, (b) evaluate EdTech solutions for practical adoption, and (c) establish governance and implementation frameworks.
2️⃣ Where the show is happening + attendee geographic origin
Location: Sands Expo and Convention Centre, Singapore (B2, Halls D & E are referenced for EDUtech Asia 2026).
Attendee geographic origin (reliable statement from official positioning): The show is explicitly framed as an Asia-focused event (“entire education sector in Asia,” “Asia’s largest conference and expo for educators and EdTech providers”).
Practical geographic expectation for buyer targeting: The attendee base is expected to skew toward Asian education institutions and education technology buyers, with strong representation across major regional education markets that travel for EdTech evaluation, partnership, and adoption conferences hosted in Singapore.
3️⃣ Audience reach (Local / National / Global)
Audience reach type: Regional (Asia) with global participation by providers.
EDUtech Asia is positioned as the platform connecting the education sector across Asia; however, the exhibition described as hosting “over 200 of the world’s leading education technology players” indicates that many solution providers are global or internationally active.
4️⃣ Sample buyer company names (BUYERS ONLY) + Websites
Below are buyer-fit sample accounts to seed research and targeting. These are solution providers / education technology organizations that commonly align with EdTech conference exhibition and evaluation conversations. For final confirmation, we recommend matching each account to the buyer persona you want (institutional decision-maker vs. procurement-influencer vs. district/system buyer vs. partnership lead).
Important: We can refine the list substantially once we have your client website and product/solution category (see section 8).
Sample buyer list (15–20 accounts)
| Priority | Company | Website | Best Title to Target | Why This is a Good Buyer Fit |
|---|---|---|---|---|
| 1 | Coursera | https://www.coursera.org | VP, Partnerships / Head of Enterprise Learning / Global Education Partnerships | Strong alignment to institutional learning strategy, course delivery adoption, and enterprise/education partnerships; frequently engages universities and schools for scale. |
| 2 | Khan Academy | https://www.khanacademy.org | Director of Partnerships / Education Programs Lead / Strategic Partnerships Manager | Fit for educator-led learning outcomes and AI-assisted learning pathways; partnership-focused adoption for K-12 and higher education. |
| 3 | Duolingo for Schools | https://www.duolingo.com | Head of Education Partnerships / Partnerships Director (Schools) | Aligns with student engagement and structured learning adoption; education partnerships teams are ideal buyer personas. |
| 4 | BYJU’S | https://about.byjus.com | Director of School Partnerships / VP, B2B Education / Head of Institutional Sales | Strong presence in Asia education markets; aligns to personalized learning models and scaling teaching content delivery. |
| 5 | Nearpod | https://nearpod.com | Director of Education Partnerships / Head of District Sales / Solution Consulting Lead | Fit for interactive lesson delivery; buyer personas align to district-level adoption and implementation planning. |
| 6 | Smartersite / Contentive-style LMS providers (placeholder guidance) | LMS Product Strategy / Education Technology Adoption Lead | Use this row only if your research confirms a specific LMS/learning platform provider relevant to your client. | |
| 6 | Instructure (Canvas) | https://www.instructure.com | VP, Global Education / Enterprise Partnerships / Director of Institutional Growth | Canvas adoption and institutional transformation alignment; strong fit for higher education and education system modernization. |
| 7 | Blackboard (Anthology) | https://www.anthology.com | Director, Higher Education Partnerships / Enterprise Sales Leader | Strong fit for governance and institutional learning platform adoption; buyer personas align with enterprise education buying cycles. |
| 8 | Microsoft Education | https://www.microsoft.com/education | Education Partnerships / Director, Digital Transformation (Education) / Strategic Account Lead | Aligned with AI-enabled teaching assistants, responsible AI discussions, and learning tech ecosystem integration through school/university adoption programs. |
| 9 | Google for Education | https://edu.google.com | Education Partnerships / Public Sector Education Lead / Strategic Programs Manager | Fit for collaboration and learning platform deployments; strong education-focused partnership structures. |
| 10 | Amazon Web Services (AWS) Education | https://aws.amazon.com/education/ | Global Education Partnerships / Head of Public Sector Education / Solutions Director | Strong alignment to AI-ready infrastructure, responsible AI governance conversations, and institutional deployment support. |
| 11 | IBM (Education & AI programs) | https://www.ibm.com | Director, Education & AI Partnerships / Strategic Alliances Lead | Fit for responsible AI governance and enterprise education transformation programs; alliance leaders can champion institutional pilots. |
| 12 | Apple Education | https://www.apple.com/education/ | Education Solutions Lead / Channel Partnerships Director | Strong fit for immersive learning environments and school device ecosystems; partnerships and solutions teams influence adoption. |
| 13 | PowerSchool | https://www.powerschool.com | Director of District Partnerships / Enterprise Sales / Product Adoption Lead | Fit for learning and school management modernization; buyer personas align with district/province adoption cycles in education systems. |
| 14 | Schoology / Learning ecosystem (Research target: LMS vendors) | LMS Adoption Manager / Learning Platform Director | Use this as a research placeholder; replace with the specific LMS vendor that matches your client solution category. | |
| 14 | Twinkl | https://www.twinkl.com | Partnerships Director / Enterprise Education Sales Lead | Fit for classroom-ready teaching resources, curriculum alignment, and adoption through schools and educational networks. |
| 15 | BYJU’S FutureSchool / Skilling brand ecosystem (verify exact entity) | https://byjus.com | Partnerships Lead / Head of Institution Tie-ups | Fit for student outcomes and learning pathway innovation; partnerships can drive adoption across schools and learning centers. |
| 16 | CoSpaces | https://cospaces.io | Director of Education Partnerships / Enterprise Account Executive (Education) | Excellent alignment with immersive learning environments; buyer persona matches adoption through education institutions. |
| 17 | Age of Learning (ABCmouse) | https://www.ageoflearning.com | Education Partnerships Director / Institutional Sales | Fit for early learning experiences and measurable learning improvements; partnerships can expand adoption across regions. |
| 18 | Pluralsight (Skills & workforce learning) | https://www.pluralsight.com | Head of Enterprise Education / Learning Partnerships / Strategic Accounts Lead | Fit if your client sells learning platforms, teacher upskilling, or skills development content aligned to workforce learning initiatives. |
Best “first outreach” picks from the table (15–20 seed logic):
Microsoft Education, Google for Education, Instructure (Canvas), Blackboard (Anthology), AWS Education, Coursera, Nearpod, PowerSchool, CoSpaces, Twinkl.
5️⃣ Job profiles, industries & event type
Best job profiles to target (buyers and buyer-influencers)
Based on the event’s AI + education transformation narrative, the highest ROI titles usually sit in education transformation, partnerships, and institutional adoption.
- Director / Head of Education Partnerships
- VP, Education / Enterprise Education Leader
- Head of Institutional Sales (Education)
- Director, Digital Transformation (Education)
- Director of Teaching & Learning Innovation
- Head of Educational Technology (Higher Ed / K-12)
- AI Governance Lead (Education / Responsible AI)
- Learning Platform Product Adoption Manager
- Program Manager, EdTech Implementation / Deployment Lead
- Solutions Architect / Education Solutions Director (if your product is integration-heavy)
- Partnerships Manager, Government & Public Sector Education
- Chief Learning Officer (for large education and skills ecosystems)
Event type (how to categorize EDUtech Asia in buyer-list research)
- Education technology conference + exhibition
- AI in education / teaching & learning innovation summit theme
- Institutional transformation and governance-focused program
- Multi-stage conference with workshops
Industries to use for research segmentation (aligned to your provided industry list)
Since the event blends education and EdTech adoption, the most relevant industry filters (from your provided list) are:
- Education Management
- Higher Education
- Primary/Secondary Education
- Professional Training & Coaching (if the client targets teacher upskilling or learning enablement)
- Information Technology & Services
- Internet
- Computer Software
- E-Learning
- Events Services (only for partners/sponsors; not usually for buyer procurement)
- Market Research (only if your client provides education research/analytics)
6️⃣ Estimated attendance (expected total footfall)
Officially stated attendance indicator: 8,000 attendees (EDUtech Asia 2026).
How to interpret “footfall” for buyer targeting:
The 8,000 total includes educators, institutional stakeholders, and EdTech exhibitors/startups. For sales effectiveness, we recommend buyer filtering by job title/department to avoid over-collecting student-side or purely observational profiles (if your client sells to institutions, schools, or enterprise education teams).
7️⃣ Key focus areas & buyer engagement
Key focus areas (directly aligned to the official positioning for 2026):
- AI-enabled teaching assistants and AI-assisted classroom support
- Personalized learning models (learning pathways, adaptivity, improved outcomes)
- Responsible AI governance (policy, safety, ethics, implementation controls)
- Immersive learning environments (tech-enhanced experiential learning)
- Human-centred education (AI that augments teachers rather than replaces them)
- Institutional transformation (leaders driving adoption, change management, and capability building)
Best buyer engagement angles (what messaging tends to resonate):
- Pilot-ready adoption: “We help institutions run practical pilots aligned to responsible AI and measurable learning outcomes.”
- Governance + implementation: “We support AI readiness frameworks, governance controls, and training for educators.”
- Teacher empowerment: “We improve educator workflow and classroom impact while keeping humans in control.”
- Partnership model: “We collaborate with education leaders on transformation roadmaps and integration.”
8️⃣ Client-product fit note (we need your client website to select the best buyers)
To accurately recommend the “best buyers” for your client, we must review your client’s website and understand:
(1) your solution category (LMS, AI tutor, classroom engagement, analytics, governance, content, device ecosystem, etc.),
(2) your target buyer (K-12 district, higher education, ministry/public sector, private schools, corporate learning, etc.),
(3) the implementation model (SaaS, services, integration, hardware, content licensing, managed pilots).
Please share your client website link.
After review, we will return:
- a refined list of best-fit buyer titles,
- the best-fit industries from your provided industry list,
- and a prioritized company shortlist (ready for outreach) that matches your product requirement and EDUtech Asia buyer intent.
Until we receive the client website, here are provisional buyer segments for EDUtech Asia based on the show’s 2026 theme:
- AI in Education / EdTech platforms (Education Technology leaders, partnerships directors)
- Learning platforms and classroom engagement tools (education enterprise sales, product adoption leaders)
- Responsible AI governance enablers (AI governance leaders, education digital transformation heads)
- Immersive learning solutions (XR/AR/immersive learning partnership and enterprise adoption teams)
9️⃣ Final recommendation (best use of attendee research for EDUtech Asia)
EDUtech Asia 2026 is a strong event for buyer-focused research and outreach because it combines:
- High concentration of EdTech exhibitors (200+ exhibitors + 60+ startups)
- Large total attendee footprint (8,000 attendees)
- Clear AI + education transformation theme that matches modern education procurement and partnership evaluation cycles
- Regional Asia reach with international solution provider participation
Recommended buyer priority order for your targeting research (generic until we review client website):
(1) Education technology leadership and institutional transformation roles, (2) enterprise partnerships and institutional sales, (3) AI governance and implementation readiness roles, (4) learning platform/product adoption leads.
Data we used from the official event content
- Conference & Exhibition: 4–5 November 2026
- Pre-conference workshops: 3 November 2026
- Venue: Sands Expo and Convention Centre, Singapore
- Positioning: “Asia’s largest conference and expo for educators and EdTech providers”
- Attendees: 8,000
- Speakers: 350+
- Exhibitors: 200+
- Startups: 60+
- Workshops: 14
- Stages: 4
- Theme emphasis: AI-enabled teaching, personalized learning, responsible AI governance, immersive learning environments, human-centred education
Next step (required from you)
Please provide your client website (and ideally a 2–3 line description of the product). Once we review it, we will finalize:
- the best-fit buyer titles specifically for your product,
- the best-fit industries from your provided Apollo-style industry list,
- and the top buyer shortlist for EDUtech Asia 2026 tailored to your client requirement.
Data sheet
| Event Name | EDUtech Asia 2026 |
| Event Date | 4–5 November 2026; pre-conference workshops on 3 November 2026 |
| Event Status | Upcoming |
| Venue | Sands Expo & Convention Centre, B2, Halls D & E |
| City | Singapore |
| State / Region | Singapore |
| Country | Singapore |
| Organizer | Terrapinn |
| Official Event Website | terrapinn.com/exhibition/edutech-asia/ |
| Event Type | Conference + exhibition + networking + workshops |
| Primary Category | Education & Training |
| Secondary Applicable Categories | IT & Technology; Business Services |
| Audience Reach | Regional with international participation; Asia-focused education and EdTech buyer audience |
| Estimated Attendance / Expected Footfall | 8,000 attendees, as stated by the organizer |
| Attendance Data Reliability | High for organizer-published estimate; current-year attendance figure not independently audited |
| Main Purpose of Event | To bring together educators, institutions, and EdTech providers to explore AI, digital transformation, innovation, and education-sector collaboration |
EDUtech Asia is Terrapinn’s flagship education technology conference and exhibition for the Asia region. The 2026 edition is positioned as a large-scale platform for education leaders, schools, higher education institutions, and solution providers to discuss AI, digital transformation, classroom innovation, and responsible technology adoption. The event combines conference content, workshops, exhibition activity, and networking across multiple stages.
This event matters because it sits at the intersection of education leadership and education procurement. The organizer describes it as Asia’s largest conference and expo for educators and EdTech providers, which makes it especially relevant for suppliers targeting institutional buyers, school networks, university decision-makers, technology leaders, and education-sector influencers. It is also useful for partnership development, solution selling, channel building, and thought-leadership positioning across the education ecosystem.
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Schools and school networks | K-12 schools, international schools, school groups | Technology evaluation, classroom solution selection, budget approval | High value for learning platforms, devices, edtech services, and classroom tools |
| Higher education institutions | Universities, polytechnics, colleges, graduate schools | Institutional procurement, digital learning strategy, academic technology leadership | Strong fit for LMS, analytics, AI, cybersecurity, student systems, and digital campus solutions |
| Education technology decision-makers | Education technology departments, innovation teams, digital transformation teams | Tool evaluation, vendor shortlisting, pilot approvals | Direct sales opportunity for software, platforms, and managed services |
| Procurement and sourcing teams | Education procurement offices, central purchasing teams | Vendor onboarding, tender management, contract negotiation | Important for suppliers seeking institutional contracts and framework agreements |
| Senior academic leaders | Heads of school, deans, principals, vice-chancellors, directors | Strategic direction, budget sponsorship, policy approval | Strong influence on platform adoption and institutional transformation initiatives |
| Teachers and instructional leaders | Curriculum leads, learning designers, department heads | User feedback, piloting, classroom implementation | High influence on practical adoption of edtech tools and training services |
| IT and digital transformation leaders | CIOs, IT directors, heads of technology for learning | Architecture, integration, cybersecurity, data governance | Critical for software vendors, infrastructure providers, and security solutions |
| EdTech founders and solution providers | Startups, scale-ups, platform vendors, content providers | Partnership development, channel sales, investment interest | Useful for ecosystem building and reseller partnerships |
| Associations, policymakers, and advisors | Education associations, policy bodies, advisory groups | Standards, advocacy, funding, innovation guidance | Relevant for strategic partnerships and public-sector influence |
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Singapore | Local institutions, schools, universities, technology leaders | High | Strong concentration of regional headquarters and international schools |
| Host region: Southeast Asia | Singapore, Malaysia, Indonesia, Thailand, Vietnam, Philippines | High | Core market corridor for education transformation and EdTech adoption |
| Nearby business hubs | Regional headquarters, multi-campus education groups, training providers | Medium to high | Easy access for APAC buyers using Singapore as a travel hub |
| National reach | Singapore education ecosystem, government-linked institutions, private schools | High | Event location supports strong domestic participation |
| International reach | Education leaders, speakers, exhibitors, and delegates from broader Asia and global EdTech markets | Medium to high | Official event positioning emphasizes Asia, with international thought leaders and brands |
| Reach Level | Assessment | Explanation |
|---|---|---|
| Global | Primary classification: Global | Although Asia-focused, the event attracts international speakers, solution providers, and education leaders, making it useful for global B2B outreach in EdTech and institutional technology. |
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Raffles Institution | School / education institution | Speaker organization; strong fit for education technology decision-making | rafflesinstitution.edu.sg | Head of Educational Technology, CIO, Principal, IT Director | Confirmed Speaker Organization |
| Western Sydney University | Higher education institution | Speaker organization; university digital learning and international partnership buyer profile | westernsydney.edu.au | Associate Dean, CIO, Digital Learning Director, Procurement Manager | Confirmed Speaker Organization |
| St. Joseph’s Institution International | International school | Speaker organization; fits school technology, learning systems, and transformation buying needs | sjii.edu.sg | Head of Technology for Learning, Principal, Operations Director, IT Manager | Confirmed Speaker Organization |
| Singapore School, Pantai Indah Kapuk | International school network | Speaker organization; likely interested in school-wide digital tools and curriculum technology | singaporeschool.com | Head of School, IT Director, Academic Director, Procurement Lead | Confirmed Speaker Organization |
| Ministry of Education, Singapore | Government education buyer | National buyer for learning technology, platforms, and education transformation initiatives | moe.gov.sg | Procurement Officer, Director of ICT, Project Manager, Policy Lead | Strong Market Fit, Attendance Not Confirmed |
| National University of Singapore | Higher education institution | Large technology and procurement buyer profile for higher ed digital platforms | nus.edu.sg | CIO, IT Director, Procurement Manager, Learning Innovation Lead | Strong Market Fit, Attendance Not Confirmed |
| Nanyang Technological University | Higher education institution | High-value buyer for campus technology, learning tools, and innovation partnerships | ntu.edu.sg | CIO, Head of Digital Learning, Procurement Director, Program Manager | Strong Market Fit, Attendance Not Confirmed |
| Singapore Management University | Higher education institution | Relevant for digital learning, student systems, and enterprise procurement | smu.edu.sg | IT Director, Learning Technology Lead, Procurement Manager, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| British Council | Education and training organization | Influencer in education programs, partnerships, and training delivery | britishcouncil.org | Partnerships Director, Program Director, Procurement, Digital Learning Lead | Strong Market Fit, Attendance Not Confirmed |
| UNESCO | International organization | Policy and education innovation stakeholder; useful for thought leadership and public-sector sales | unesco.org | Program Officer, Education Specialist, Partnerships Lead, Policy Advisor | Strong Market Fit, Attendance Not Confirmed |
| International Baccalaureate | Education program / curriculum organization | Relevant for curriculum technology, learning design, and school network influence | ibo.org | Director of Learning, Partnerships Director, Product Manager, Innovation Lead | Strong Market Fit, Attendance Not Confirmed |
| Cambridge University Press & Assessment | Education publisher / assessment organization | Relevant for assessment technology, learning content, and institutional partnerships | cambridge.org | Business Development Director, Product Director, Partnerships Manager, Education Sales Lead | Strong Market Fit, Attendance Not Confirmed |
| Pearson | Education services and publishing | Major education solutions provider and ecosystem partner | pearson.com | Country Manager, Partnerships Director, Product Marketing, Enterprise Sales | Strong Market Fit, Attendance Not Confirmed |
| IDP Education | Education services / student mobility | Relevant to international student education, partnerships, and digital services | idp.com | Partnerships Manager, Regional Director, Product Lead, Marketing Director | Strong Market Fit, Attendance Not Confirmed |
| Smartick | EdTech company | Relevant as a solution provider and channel partner for schools and families | smartick.com | Business Development, Partnerships, Country Manager, Sales Director | Strong Market Fit, Attendance Not Confirmed |
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Information Officer / CIO | IT / Digital Transformation | C-level | Owns platform strategy, integration, security, and enterprise technology priorities |
| 2 | Principal / Head of School / Dean / Vice-Chancellor | Academic Leadership | C-level / VP | Budget sponsor and strategic decision-maker for institutional change |
| 3 | Director of Procurement / Procurement Manager | Procurement | Director / Manager | Shortlists vendors, manages tendering, and controls buying process |
| 4 | Head of Educational Technology / Learning Technology Lead | EdTech / Teaching & Learning | Head / Director | High relevance for AI tools, LMS, classroom tech, and innovation pilots |
| 5 | IT Director / Technology Director | IT / Infrastructure | Director | Evaluates architecture, deployment, support, and security requirements |
| 6 | Director of Digital Transformation / Innovation Lead | Transformation / Strategy | Director / Senior Manager | Drives innovation roadmaps and vendor evaluation for modernized education operations |
| 7 | Operations Director / Facilities Director | Operations / Campus Services | Director | Relevant for campus systems, service platforms, and operational tech |
| 8 | Partnerships Director / Business Development Director | Partnerships / Commercial | Director | Important for solution providers, channel partners, and institutional collaborations |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Education Management | Directly matches schools, universities, and education operators | Institutional buyers for learning, assessment, and campus tools |
| 2 | Higher Education | Important for universities and tertiary institutions | Digital campus, research, learning analytics, admin systems |
| 3 | Primary/Secondary Education | Core K-12 buyer segment | School-wide technology, curriculum tools, parent communication |
| 4 | Information Technology & Services | Technology decision-makers and systems integrators are central to this event | EdTech platforms, IT services, cybersecurity, cloud |
| 5 | Internet | Relevant for online learning and digital product vendors | Online learning, SaaS, digital engagement platforms |
| 6 | E-Learning | Strong fit for training and digital learning vendors | LMS, courseware, virtual learning, assessment |
| 7 | Computer Software | Many exhibitors and buyers are software-led solution providers or adopters | SaaS, AI tools, student systems, analytics |
| 8 | Computer Hardware | Devices and classroom infrastructure remain relevant in education procurement | Laptops, tablets, AV, classroom devices |
| 9 | Government Administration | Public education agencies are major buyers in many Asian markets | Tender-led sales, public-sector frameworks, policy engagement |
| 10 | Management Consulting | Advisory firms influence transformation and procurement strategy | Strategy, implementation, market-entry services |
| 11 | Professional Training & Coaching | Workshops and educator development are part of the event’s value proposition | Training, professional development, certification |
| 12 | Events Services | Relevant for sponsors, exhibitors, and education-event ecosystem vendors | Event technology, sponsorship services, event marketing |
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | 8,000 | Confirmed by organizer | Official event website | Organizer-published figure |
| Exhibitor count | 200+ | Confirmed by organizer | Official event website | Shown as “200+ exhibitors” |
| Buyer count | Not publicly confirmed | Unavailable | Organizer did not publish a buyer-only count | Use attendance as proxy for lead potential |
| Speaker count | 350+ | Confirmed by organizer | Official event website | Strong content-led audience signal |
| Sponsor count | Not publicly confirmed | Unavailable | No sponsor total stated in the provided official content | May be available in prospectus or exhibitor list |
| Historical attendance | Not required for current estimate | Current-year figure available | Official event website | Current-year organizer estimate is sufficient for lead planning |
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| AI in education | Personalized learning, teacher assistance, workflow automation | High-intent discussions around responsible AI and practical pilots | AI software, generative AI tools, governance solutions |
| Digital learning platforms | LMS, student engagement, content delivery, analytics | Product demos and buyer meetings with school/university teams | LMS, SIS, education SaaS, analytics dashboards |
| Cybersecurity | Protect student data, accounts, and infrastructure | Target CIOs and IT leaders with risk-reduction messaging | Security software, identity, endpoint, compliance tools |
| Teacher training / PD | Upskilling staff for new tools and methods | Workshop sponsorship and educator enablement | Professional learning services, certification, coaching |
| Data and analytics | Insights into learning outcomes and operational performance | Executive-level discussions on measurement and reporting | BI tools, dashboards, student analytics platforms |
| Campus infrastructure | Hardware, devices, AV, connectivity, device management | Solution selling to IT and operations teams | Devices, AV, networking, MDM, support services |
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is built around education decision-makers, technology adopters, and institutional buyers. |
| Decision-maker availability | High | Strong presence of senior academic, IT, and EdTech leadership based on official speaker and event positioning. |
| Data collection potential | High | Likely strong lead capture opportunities through exhibition, conference registration, and workshop participation. |
| Apollo targeting potential | Very High | Excellent fit for education, higher education, IT, procurement, and government buyer lists. |
| Geographic targeting potential | High | Singapore is a strong APAC hub, supporting Southeast Asia and wider regional targeting. |
| Best outreach approach | Multi-channel | Use email, LinkedIn, and pre-event content offers focused on AI, learning tech, and institutional outcomes. |
| Overall lead quality | Very High | Strong buyer density and clear procurement relevance make this a valuable B2B lead-generation event. |
| Best use case | Attendee list building, ABM outreach, sponsor targeting, partner development | Useful for sales teams and event-data firms seeking education-sector buying contacts. |
| Limitations / risks | Moderate | Confirmed current-year attendee list is not public in the provided source text; buyer-company targeting must rely partly on role fit and speaker/institution evidence. |
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Education Management, Higher Education, Primary/Secondary Education, Information Technology & Services, E-Learning, Computer Software, Government Administration, Professional Training & Coaching, Management Consulting, Events Services | Capture institutions and suppliers active in the education technology ecosystem |
| Departments | IT, Education Technology, Digital Transformation, Procurement, Academic Affairs, Operations, Partnerships, Business Development | Focus on buying centers and influence points |
| Seniority | Manager, Director, VP, C-level, Head, Principal, Dean | Prioritize decision-makers with budget or vendor approval authority |
| Job titles | CIO, IT Director, Head of Educational Technology, Learning Technology Lead, Procurement Manager, Principal, Dean, Director of Digital Transformation, Partnerships Director, Program Manager, Innovation Lead | High-fit titles for direct outreach and list enrichment |
| Geography | Singapore, Malaysia, Indonesia, Thailand, Vietnam, Philippines, Hong Kong, Australia, New Zealand | Target Asia-Pacific institutions and vendors likely to attend or exhibit |
| Employee size | 51–200, 201–500, 501–1,000, 1,001–5,000, 5,000+ | Captures both schools and large education networks/universities |
| Keywords | edtech, learning technology, digital transformation, AI in education, LMS, student information system, procurement, curriculum technology, school technology | Refine search to event-relevant buyers and influencers |
| Company type | Educational institutions, government, nonprofits, solution providers, training organizations | Separate buyer-side organizations from vendors and partners |
| Revenue range | Optional: prioritize larger institutions and technology vendors where revenue filters are applicable | Use only where relevant to the target segment |
Suggested Apollo Search Logic: (education OR higher education OR primary/secondary education OR e-learning) AND (CIO OR IT Director OR Head of Educational Technology OR Procurement Manager OR Principal OR Dean OR Director of Digital Transformation) AND (Singapore OR Malaysia OR Indonesia OR Thailand OR Vietnam OR Philippines OR Australia). Add keywords such as “AI in education,” “LMS,” “student information system,” and “learning technology” for tighter relevance.
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| EDUtech Asia official event page | Official organizer source | Event name, date, venue, city, attendance estimate, exhibitor count, speaker count, event format, themes, and speaker organizations | High |
| Terrapinn corporate website | Organizer website | Organizer identity, regional event portfolio, and education-sector positioning | High |
| Marina Bay Sands / Sands Expo & Convention Centre | Venue website | Venue identity and location context for Singapore event planning | High |
| EDUtech Asia speakers page | Official agenda / speaker source | Speaker organization evidence and senior role patterns relevant to buyer profiling | High |
| EDUtech Asia conference page | Official agenda / conference source | Conference structure, themes, and education-technology positioning | High |
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