EAG International - The Amusement & Leisure Show
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About this event
EAG International - The Amusement & Leisure Show (EAG Expo)
EAG International, branded as EAG Expo, is a major industry event focused on amusement, gaming, and entertainment technology, bringing together product suppliers, venue operators, distributors, and technology providers under one roof. It is designed to help leisure and attractions businesses enhance visitor experiences and support revenue growth through new platforms, hardware, content, and solutions.
Event details (from official show information)
- Dates: 12th–14th January 2027
- Venue: Excel, London
- City & Country: London, United Kingdom
Why this show matters (industry context)
EAG Expo is positioned as a high-impact marketplace and networking destination for the leisure, amusement, and gaming ecosystem. The show concept explicitly connects multiple sub-verticals—entertainment attractions and gaming, social and immersive entertainment, and the casino & gaming segment—so buyers can evaluate solutions across the full leisure journey: from attraction discovery to in-venue engagement and monetisation.
Because it is a “multi-event under one roof,” the audience and exhibitor mix tends to be broader than a single-focus trade fair. That typically increases the likelihood of buyer–supplier conversations across multiple departments (operations, commercial strategy, technology procurement, partnerships, and sales/distribution) rather than limiting engagement to one narrow niche.
1️⃣ Who attends (BUYERS / ATTENDEES)
Based on the event’s stated theme—amusement, gaming, and entertainment technology—the strongest “buyer” attendees are usually drawn from leisure and attractions operators and the companies that supply technology, platforms, equipment, and services to those operators.
Typical attendee categories we target for buyer fit research:
- Venue operators and leisure business decision-makers (e.g., arcade/coin-op operators, attraction operators, leisure chains, entertainment centers)
- Gaming and casino-adjacent stakeholders connected to gaming floor offerings, customer experience enhancements, and supplier selection
- Distributors and reseller partners serving the UK (and nearby markets) for amusement and gaming products
- Technology and platform providers including entertainment tech, engagement systems, and visitor experience solutions
- Industry leadership and commercial teams (business development, partnerships, key account management, operations leadership)
We also expect attendee influence from roles that shape procurement indirectly—such as marketing/commercial leaders who drive revenue strategy, as well as operations stakeholders responsible for performance, customer experience, and on-site adoption.
2️⃣ Where the show is happening + attendee geographic origin
Location: Excel, London (London, United Kingdom). This central London venue placement supports strong UK accessibility and convenience for industry buyers traveling for meetings, supplier comparisons, and partner sourcing.
Geographic origin (practical expectations):
- Primary: United Kingdom industry participants (buyers, operators, distributors)
- Secondary: International suppliers and partners with a UK footprint (particularly those selling amusement, gaming, and entertainment technology into Europe)
- Likely travel patterns: Many attendees will be bringing representatives focused on the UK market, plus international companies showcasing new products and seeking distribution or operator partnerships
If your target buyers are concentrated in the UK, this is structurally aligned: the show’s “UK dealers” and “visit London” ecosystem framing strongly suggests a UK-first audience with international business participation.
3️⃣ Audience reach (Local / National / Global)
EAG Expo is best described as a UK-national industry event with global supplier participation for amusement, gaming, and entertainment technology.
- Local/Regional: Strong attendance from London and nearby UK regions due to venue accessibility
- National: High relevance for buyers across the UK leisure and attractions landscape
- Global: International technology providers and amusement/game suppliers attend to introduce products and build partnerships in the UK and Europe
In other words, the event is not “global-first” in the way some worldwide expos are; instead, it functions as a UK hub event where international brands show up to sell into (and partner inside) the UK market.
4️⃣ Sample buyer company names (BUYERS ONLY) + websites
To provide accurate buyer-only samples (operators, chains, venue owners, and buyer-side decision-makers) with correct websites, we need two things:
- Confirmation of your client’s product category (so we match buyers to your exact buying intent—e.g., coin-op amusement, social immersive entertainment, attractions tech, gaming floor tech, distributor partnerships, etc.).
- Your client website so we can review the positioning and identify the most relevant buyer set.
Important: we will not guess buyer fit without your product context. Once you share your client website, we will map the likely buyer types and output a buyer table in the format you requested (Priority, Company, Website, Best Title to Target, Why This is a Good Buyer Fit).
For now, we can only provide a placeholder structure. Please send your client website link to unlock the buyer-only list we recommend.
5️⃣ Job profiles, industries & event type
Event type
EAG Expo is an industry trade exhibition focused on amusement and leisure plus gaming and entertainment technology. It is explicitly described as bringing technology and solutions “to enhance visitor experiences and drive revenue in leisure and attractions.”
Job profiles to target (buyer decision-makers + in-market influencers)
- Venue / Operator Commercial Leadership: heads of business development, commercial managers, and GM/MD roles responsible for revenue and floor performance
- Operations & Experience Owners: operations directors and visitor experience leaders who evaluate technology that affects customer flow, engagement, and outcomes
- Procurement / Purchasing: procurement managers, buyers, and category managers (especially where products require contracts or recurring adoption)
- Technology & Platform Leads: IT directors or entertainment-tech leads where solutions integrate with systems, content, payments, or analytics
- Partnerships & Channel Team Roles: distribution partnership managers and channel directors who sponsor supplier engagement
- Sales & Key Account Teams (buyer-side): in larger leisure groups, key account leaders who own vendor relationship strategy
Industries most aligned (using your Apollo industry filter approach)
We will select industries from your Apollo-style categories most likely to contain these buyer titles. For EAG Expo, the strongest thematic alignment typically falls under:
- Leisure, Travel & Tourism
- Entertainment
- Gambling & Casinos
- Events Services (for event-led attraction brands and experience operators)
- Marketing & Advertising (when visitor experience tech is evaluated through customer acquisition/engagement lenses)
- Information Technology & Services (when entertainment tech requires systems integration)
- Computer Software (if platforms, engagement layers, or content management are relevant)
After you share your client website, we will refine this mapping further so we only use industries that truly match the buying intent we see for your specific product.
6️⃣ Estimated attendance (expected total footfall)
The official excerpt provided does not include a specific attendance number for the 2027 event. To keep this research accurate, we will leave the attendance value unfilled until we have a reliable source from either:
- your internal notes / previous event attendance figures, or
- additional official EAG Expo materials (press releases, exhibitor kits, media packs, or post-event summaries), or
- an authoritative third-party listing that clearly references expected attendance.
Once you share any reference numbers you already have for EAG Expo 2026/2027, we will convert them into a clear “expected total footfall” estimate suitable for buyer-list planning.
7️⃣ Key focus areas & buyer engagement
From the show positioning, the key focus areas we expect include:
- Visitor experience enhancement: solutions that improve engagement, dwell time, and customer satisfaction
- Revenue growth enablement: platforms/equipment that increase throughput, monetisation, and retention
- Amusement & gaming technology: hardware/software offerings that refresh customer experiences
- Social and immersive entertainment: innovations that drive modern social play and experiential entertainment
- Casino & gaming segment connections: supplier discovery and relationship building with industry leaders
Buyer engagement implications for our buyer-research approach: Engagement is typically strongest when exhibitors (and therefore buyer outreach) can demonstrate concrete outcomes—new product demos, revenue models, operational efficiency, and proven performance in similar venues.
8️⃣ Client-product fit review (required to recommend the best buyers)
We can absolutely recommend the best buyer list for EAG Expo based on your client’s needs—however, the official show content provided does not include any details about the client product we should match against.
Please share your client website URL (the exact website we should review). Once we have that, we will:
- extract your product category, value proposition, and likely buyer use-cases
- map those use-cases to the right attendee segments for EAG Expo
- select the most relevant job profiles (titles) that typically own decisions
- generate the buyer-only company table (15–20 rows) in your required column structure
- rank “Priority” based on strongest fit to your product requirements and event relevance
Action needed from you: send your client website link. If you also share the target geography (UK only vs UK+EU/Global), we will tailor the buyer list accordingly.
9️⃣ Industry suggestions (aligned to Apollo-style industry filters)
Using your Apollo industry list as guidance, the highest-probability industry categories for EAG Expo buyer targeting are:
- Entertainment
- Leisure, Travel & Tourism
- Gambling & Casinos
- Events Services
- Information Technology & Services
- Computer Software
- Marketing & Advertising (when the value proposition is customer engagement/attraction marketing)
After reviewing your client website, we will tighten the selection so we only keep industries that directly correlate with your buyer’s likely decision drivers.
What we need from you next (to complete the buyer list properly)
- Client website URL (required for #8 buyer recommendations)
- Your target product type (if not obvious from the website): e.g., amusement equipment, immersive systems, gaming-related technology, attraction experience platforms, distribution services
- Target geography: UK only, UK + Europe, or global
- Preferred buying role level: owner/MD, procurement, operations, partnerships, IT/tech leads
Next deliverable we will produce for EAG Expo
Once we have your client website, we will return a buyer-only table with 15–20 sample buyer companies and the exact columns you requested: Priority, Company, Website, Best Title to Target, Why This is a Good Buyer Fit.
Data sheet
| Event Name | EAG International - The Amusement & Leisure Show |
| Event Date | 12–14 January 2027 |
| Event Status | Upcoming |
| Venue | ExCeL London |
| City | London |
| State / Region | England |
| Country | United Kingdom |
| Organizer | Not clearly stated on the official homepage reviewed |
| Official Event Website | eagexpo.com |
| Event Type | Trade show / exhibition for amusement, gaming, attractions, and leisure technology |
| Primary Category | Entertainment & Media |
| Secondary Applicable Categories | Business Services, Hospitality, Retail |
| Audience Reach | National with international supplier and buyer interest |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Low to Medium. Official homepage confirms dates and venue, but no public current-year attendance number was verified. |
| Main Purpose of Event | To bring together amusement, gaming, and entertainment technology suppliers, operators, and buyers to source products, review innovations, and generate business. |
EAG International is positioned as a leading UK trade event for the amusement, gaming, attractions, and leisure sectors. The official homepage describes the show as bringing together the best in amusement, gaming, and entertainment technology to enhance visitor experiences and drive revenue in leisure and attractions. The event is hosted at ExCeL London and is scheduled for 12–14 January 2027.
The show matters because it concentrates operators, distributors, manufacturers, and service providers in a single commercial environment at the start of the business year. For exhibitors and lead-generation teams, it is relevant for buyer identification, account targeting, partnership development, and product discovery across venue equipment, gaming technology, immersive entertainment, and leisure operations.
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Venue operators / attraction operators | Arcades, family entertainment centers, entertainment venues, theme attractions, leisure operators | Decision-makers for equipment, games, venue upgrades, and guest experience investments | High-value buyers for machines, systems, signage, content, and service contracts |
| Gaming and amusements buyers | Gaming operators, amusements businesses, redemption and prize game operators | Category selection, capital expenditure, replacement purchasing | Core buyer group for coin-op, electronic gaming, and gaming-adjacent products |
| Distributors / resellers | Regional distributors, equipment resellers, systems integrators, channel partners | Source products for onward sale and service agreements | Important for channel expansion, territory coverage, and volume deals |
| Hospitality and leisure procurement teams | Hotels, resorts, holiday parks, entertainment complexes, destination venues | Procurement, operations, guest experience, and asset replacement | Relevant for turnkey solutions, fit-out, service, and venue technology |
| Technology buyers | Digital entertainment firms, venue tech teams, software suppliers, platform operators | Evaluate digital transformation, payments, analytics, and interactive systems | Strong fit for SaaS, payment, CRM, ticketing, and engagement tech vendors |
| Owners / managing directors | Independent operators, franchise owners, SME leisure businesses | Final commercial approval on major purchases and partnerships | Good for high-ticket, ROI-driven solutions and consultative selling |
| Industry press, consultants, and advisors | Trade media, consultants, advisory firms, association leaders | Influence, benchmarking, and market intelligence | Useful for awareness, PR, and ecosystem-building campaigns |
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: London | Very high | High | Large concentration of leisure, hospitality, venue, and technology decision-makers. |
| Host region: England / Greater London | High | High | Strong regional reach into the South East and national leisure industry base. |
| Nearby business hubs | High | Medium to High | Birmingham, Manchester, Bristol, Leeds, and the wider South East can contribute buyers and distributors. |
| National UK reach | High | High | Trade-show fit supports attendance from operators and suppliers across the UK. |
| International reach | Moderate | Moderate | International suppliers and some overseas buyers are likely due to the sector’s cross-border distribution model. |
| Trade corridors / nearby markets | Moderate | Moderate | Benelux, France, Ireland, and broader European leisure supply chains are relevant. |
| Reach Level | Assessment | Explanation |
|---|---|---|
| Primary Reach | National | The show is UK-centered and positioned as a major domestic industry showcase. |
| Secondary Reach | International supplier and buyer interest | London venue access and sector relevance support cross-border participation, especially from Europe. |
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Bandai Namco Amusement Europe | Industry operator / equipment brand | Named in official event testimonial content; strong sector fit for amusement and gaming technology. | bandainamco-am.co.uk | Managing Director, Commercial Director, Product Manager, Business Development Director | Prior-Year Participation Evidence |
| Electrocoin | Operator / distributor / supplier | Named in official event testimonial content; relevant to arcade, amusements, and gaming supply chains. | electrocoin.com | Managing Director, Sales Director, Procurement Manager, Operations Director | Prior-Year Participation Evidence |
| Game Nation | Operator | Named in official event testimonial content; active buyer for venue technology and amusement equipment. | gamenation.co.uk | Managing Director, Operations Director, Head of Procurement, Facilities Director | Prior-Year Participation Evidence |
| UDC | Supplier / operator-side organization | Named in official event testimonial content; relevant to amusement sector supply and distribution. | udc.co.uk | Managing Director, Sales Director, Category Manager, Commercial Manager | Prior-Year Participation Evidence |
| E-Service | Service provider / operator-side business | Named in official event testimonial content; relevant to service, maintenance, and operational support purchases. | e-service.com | Operations Director, Service Director, Procurement Manager, Technical Director | Prior-Year Participation Evidence |
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Managing Director / General Manager | Executive Office | C-Level / Owner | Approves major investments in venue equipment, systems, and partnerships. |
| 2 | Operations Director | Operations | Director | Owns venue performance, service quality, and replacement planning. |
| 3 | Procurement Manager / Head of Procurement | Procurement | Manager / Head | Key evaluator of supplier pricing, specs, and contract terms. |
| 4 | Commercial Director / Sales Director | Commercial | Director | Influences revenue-generating technology and channel partnerships. |
| 5 | Technical Director / IT Director | Technology | Director | Evaluates digital platforms, systems integration, and guest-facing tech. |
| 6 | Facilities Director | Facilities / Property | Director | Responsible for venue upgrades, maintenance, and physical infrastructure. |
| 7 | Product Manager / Category Manager | Product / Merchandising | Manager | Selects products, content, and concepts for portfolio and floor placement. |
| 8 | Business Development Director / Partnerships Director | Business Development | Director | Targets commercial partnerships, licensing, and distribution agreements. |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Entertainment | Core sector alignment with amusement and leisure experiences. | Venue operators, content buyers, entertainment suppliers |
| 2 | Leisure, Travel & Tourism | Captures attractions, visitor destinations, and guest-experience operators. | Attraction operators and destination brands |
| 3 | Hospitality | Relevant to hotels, resorts, and entertainment-linked hospitality venues. | Procurement and operations decision-makers |
| 4 | Retail | Relevant to concessions, redemption, and consumer-facing leisure retail. | Merchandising and category buyers |
| 5 | Information Technology & Services | Supports digital ticketing, payment, analytics, and platform solutions. | Tech buyers, CIO/CTO, IT directors |
| 6 | Consumer Goods | Relevant for prize, redemption, and merchandising supply chains. | Category managers and sourcing teams |
| 7 | Business Supplies & Equipment | Commercial equipment, fixtures, and operational support products. | Operations and facilities teams |
| 8 | Events Services | Useful for live experiences, show management, and activation partners. | Event and experience service vendors |
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Confirmed unavailable | Official homepage reviewed | No organizer-published current-year number found in reviewed content. |
| Exhibitor count | Not publicly confirmed | Confirmed unavailable | Official homepage reviewed | No current exhibitor list was provided in the source text. |
| Buyer count | Not publicly confirmed | Confirmed unavailable | Official homepage reviewed | Buyer total not disclosed. |
| Speaker count | Not publicly confirmed | Confirmed unavailable | Official homepage reviewed | Agenda exists on site, but speaker volume not extracted from the provided content. |
| Historical attendance | Not publicly confirmed in reviewed text | Historical evidence only | Official homepage testimonials | Testimonials indicate strong attendance and business activity, but no numeric figure was published in the provided content. |
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Amusement equipment | New attractions and replacement units | Demo, price, ROI, lifecycle discussions | Machines, rides, cabinets, components |
| Gaming technology | Performance, engagement, compliance, monetization | Product comparisons and integrations | Software, cabinets, content platforms |
| Visitor experience / immersive entertainment | Higher dwell time and repeat visits | Experience design and case studies | Interactive systems, AV, content, UX tools |
| Payments and monetization | Faster transactions and revenue capture | Conversion, fraud, and uptime conversations | Payment terminals, software, POS |
| Operations and maintenance | Reliability and service continuity | Service-level and support conversations | Maintenance, spare parts, support contracts |
| Distribution and channel growth | Territory coverage and resale opportunities | Partnership and margin discussions | Distributor programs and dealer enablement |
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | Strong fit for operators, distributors, and technology buyers in amusement and leisure. |
| Decision-maker availability | High | Likely presence of owners, directors, and procurement leaders. |
| Data collection potential | Medium | Useful for list building if exhibitor, agenda, or visitor data is expanded. |
| Apollo targeting potential | High | Clear industry and title filters exist for buyers, operators, and distributors. |
| Geographic targeting potential | High | Strong UK-based account targeting with European expansion potential. |
| Best outreach approach | High-touch email, LinkedIn, and pre-show appointment setting | The event is relationship-driven; outreach should focus on demos, meetings, and ROI. |
| Overall lead quality | High | Good opportunity for qualified B2B list building and event-driven pipeline creation. |
| Best use case | Attendee targeting, exhibitor prospecting, and supplier account mapping | Useful for sales teams selling equipment, software, services, or channel partnerships. |
| Limitations / risks | Limited public attendee transparency | No verified current-year attendee list or attendance total in the reviewed source text. |
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Entertainment; Leisure, Travel & Tourism; Hospitality; Retail; Information Technology & Services; Consumer Goods; Business Supplies & Equipment; Events Services | Target operators, buyers, and service providers aligned to amusement and leisure spending. |
| Departments | Procurement, Operations, Business Development, Commercial, Product, IT, Facilities | Capture decision-makers and influencers with buying authority or influence. |
| Seniority | Owner, C-Level, VP, Director, Head, Manager | Prioritize budget holders and operational approvers. |
| Job titles | Managing Director, General Manager, Operations Director, Procurement Manager, Head of Procurement, Commercial Director, Product Manager, Category Manager, Technical Director, IT Director, Facilities Director | Focus on functions that source, approve, or influence venue and technology spending. |
| Geography | United Kingdom; London; Greater London; South East England; Ireland; Benelux; France; Western Europe | Align with the show’s likely buyer base and travel corridor. |
| Employee size | 11–50, 51–200, 201–500, 501–1000 | Best balance of independent operators, distributors, and mid-market suppliers. |
| Keywords | amusement, arcade, gaming, leisure, attractions, entertainment technology, venue operations, guest experience, redemption, coin-op, immersive entertainment | Refine prospecting to the show’s exact commercial niche. |
| Company type | Private companies, owner-operated businesses, distributors, operators | Best fit for direct sales and channel development. |
Suggested Apollo Search Logic: (amusement OR arcade OR gaming OR leisure OR attractions OR “entertainment technology” OR “venue operations”) AND (procurement OR operations OR commercial OR product OR facilities OR “business development”) with seniority filtered to Manager, Director, VP, Head, C-Level.
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| EAG Expo official homepage | Official organizer / event website | Event name, dates, venue, city, sector positioning, and testimonial evidence | High |
| ExCeL London | Venue website | Venue identity and London location context | High |
| Official event testimonial content on EAG homepage | Organizer-published prior-year evidence | Prior-year participation evidence for named organizations and qualitative attendance strength | Medium to High |
| Official homepage navigation and page structure | Website review | Agenda, Visit, Exhibitors, Travel, and related event sections that support trade-show relevance | High |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to EAG International - The Amusement & Leisure Show — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.