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About this event
e-Health+MVTe (e-Hälsa+MVTe)
Date: 27–28 January 2027
Venue: KISTAMÄSSAN
City & Country: Stockholm, Sweden
Overview
e-Health+MVTe is Sweden’s leading meeting place for the e-Health and welfare technology ecosystem—bringing together healthcare authorities, municipalities, regional decision-makers, private healthcare stakeholders, and technology and service providers to discover practical solutions that improve outcomes and strengthen efficiency.
The event combines a dedicated conference programme with an extensive, free exhibition environment. The overall ambition is to help participants implement innovative ideas, models of care, and technology that can streamline and improve the future of Swedish healthcare—while supporting sustainable service delivery and responsible cost development.
Who attends (buyers and decision-makers)
e-Health+MVTe attracts a highly decision-oriented audience across public and private healthcare and welfare. Visitors include leaders and operators who guide, develop, run, and procure healthcare and welfare technology. The event is positioned specifically to connect solution providers with the people who have influence over priorities, implementation plans, and purchasing decisions within the Scandinavian healthcare landscape.
Main visitor profiles include:
- Politicians and policy decision-makers connected to healthcare and welfare priorities
- Operational and management leaders responsible for running healthcare and welfare services
- Project managers leading digital transformation and modernization initiatives
- IT managers and technology leaders shaping architecture, systems, integration, and digital platforms
- Clinical practitioners and medical leaders looking for better clinical outcomes and workflow improvements
- Social managers and welfare decision-makers focused on integrated welfare solutions
- Procurement officers who translate needs into supplier shortlists and contracting paths
Where it happens + attendee geographic origin
The event takes place at KISTAMÄSSAN in Stockholm, Sweden. Based on the event’s own audience indicators, the audience is strongly anchored in Sweden, with representation from municipalities and regions across the country—making it a concentrated national meeting for stakeholders responsible for e-Health and welfare technology adoption.
The event’s audience profile strongly suggests that attendees come primarily from Sweden (national focus), with decision-makers traveling to participate in the conference and exhibition programme. It also attracts recognized healthcare and technology leaders from well-established organizations operating in the Swedish and broader Scandinavian health space.
Best geographic targeting implication for solution providers:
- National (Sweden-first): municipalities and regions across Sweden
- Stockholm concentration: additional local and nearby-network visibility due to the venue location
Audience reach (local / national / global)
e-Health+MVTe is best described as a national-scale meeting event within Sweden’s healthcare and welfare technology ecosystem. It is designed to convene leadership from municipalities and regional authorities and connect them with solution providers—supporting meaningful conversations that go beyond general awareness.
The content scope and speaker participation also indicate broader international reach at the high-level thought leadership layer (e.g., global healthcare technology leaders appearing on the speaker stage), but the attendee base is fundamentally built around Swedish decision-makers and organizations operating in the Swedish e-Health and welfare landscape.
Estimated audience and scale
The event is presented with the following audience scale:
- +4,600 visitors
- +2,600 conference delegates
- +250 exhibitors
Additional attendance indicators include:
- 78% of municipalities represented
- 95% of regions represented (20 out of 21 regions)
These metrics highlight a strong probability of high-value stakeholder presence for e-Health and welfare technology discussions, with wide coverage across the Swedish municipal and regional landscape.
Industries, event type, and solution categories
e-Health+MVTe is an e-Health and welfare technology conference and exhibition event. It is centered on digitalisation, AI, and innovation within healthcare and welfare.
Event type characteristics:
- Conference programme with structured sessions and expert speakers
- Free exhibition with an innovation showcase environment
- Multiple stage formats, including open stages and morning seminars
- Large number of exhibitors and solution providers
Primary solution focus areas (as reflected by positioning and agenda themes):
- Digital health (e-Health) and technology-enabled care pathways
- Digital welfare (e-Welfare) solutions supporting social services and welfare operations
- AI and innovation applied to healthcare and welfare use cases
- Operational transformation for healthcare providers and welfare organizations
- Cost reduction and efficiency aligned with improved patient and service outcomes
Key focus areas & buyer engagement model
The event’s central value proposition is to enable stakeholders to meet decision-makers and buyers in Swedish healthcare, with sufficient time for discussions, sharing of experiences, and the exchange of insights.
The buyer engagement model is strongly oriented toward solution discovery and implementation relevance rather than only product promotion. This makes it particularly aligned with organizations that can demonstrate:
- How their technology or services improve clinical outcomes
- How they reduce costs or increase efficiency for healthcare providers
- How they support real-world implementation within municipal and regional health and welfare systems
- How they handle interoperability, operational rollout, and change management needs
Engagement formats included:
- Conference with a high speaker count and structured sessions
- Open stages and free lectures/activities across multiple stages
- Morning seminars at the start of the expo day for early learning and networking
- Exhibition with extensive exhibitor participation and an innovation-driven environment
Notable speaker ecosystem (evidence of decision-maker presence)
The event’s speaker list includes leadership figures from government, public agencies, major healthcare institutions, and healthcare technology organizations—indicating a strong environment for strategic discussions and validated interest from key stakeholders.
Examples of highlighted speakers shown on the event materials include:
- Erik Slottner (Sweden’s Minister of Civil Affairs)
- Anna Tenje (Minister for Older People and Social Insurance)
- Jakob Forssmed (Minister for Social Affairs)
- Olivia Wigzell (Director-General, Public Health Agency of Sweden)
- Björn Eriksson (Director-General, National Board of Health and Welfare)
- Palle Lundberg (CEO, SKR)
- Dr. Michael J. Maniaci (Enterprise Medical Director of Virtual Care, Mayo Clinic)
- Boubou Hallberg (Hospital Director, Sahlgrenska University Hospital)
- Christophe Pedroletti (Hospital Director, Karolinska University Hospital)
- Caroline Hällsjö Sander (Hospital Director, Danderyds Hospital)
- Johanna Furuhjelm (Director, Karolinska Institutet Centre for AI Innovation)
- Antje Dedering (Association leader, Vårdföretagarna)
Client-product fit approach (what we recommend positioning toward)
We can align the most relevant buyer segments based on the exact product category on your client’s website. The strongest fit typically depends on whether the client offers:
- e-Health platforms (clinical workflow, digital care models, virtual care enablement)
- e-Welfare solutions (social welfare operations, welfare support workflows, care coordination)
- AI-enabled healthcare tools (decision support, automation, analytics, risk detection)
- IT infrastructure and integration capabilities (security, interoperability, data exchange, system rollout support)
- Procurement-relevant services (implementation, training, governance, change management)
If you share your client website, we can review it and recommend the best buyer decision-maker targets among the event’s attendee profile for your outreach—focusing on the stakeholders most likely to be aligned with your product’s value, deployment model, and adoption requirements.
Event content highlights
- Conference: top-tier sessions addressing the latest developments and challenges in healthcare
- 200+ speakers (as presented in event materials): thought leadership and expert panels
- Open stages: free lectures and activities across multiple stages
- Morning seminars: early-day learning sessions to start the expo with insight and momentum
- Exhibition: 250+ exhibitors and hundreds of innovations in a free-to-visit environment
- 100+ activities (as presented in event materials): extensive engagement opportunities
Why this event is strategically valuable for buyers
e-Health+MVTe is positioned as a high-relevance marketplace where solution providers can meet the people behind digitalisation and innovation adoption in Swedish healthcare and welfare. With broad municipal and regional representation and a conference programme designed around pressing healthcare transformation topics, the event is built to support timely, practical conversations.
For exhibitors and solution providers, the event is most effective when approached as a solution discovery and implementation-fit opportunity—connecting product capabilities to the outcomes and efficiency goals that municipalities, regions, healthcare leaders, IT teams, and procurement stakeholders share.
Data sheet
| Event Name | e-Health+MVTe |
| Event Date | 27–28 January 2027 |
| Event Status | Upcoming |
| Venue | Kistamässan |
| City | Stockholm |
| State / Region | Stockholm County |
| Country | Sweden |
| Organizer | Official organizer not explicitly named in the provided website text; event is presented on e-hälsastockholm.se |
| Official Event Website | e-halsastockholm.se/engelska/ |
| Event Type | Conference + exhibition + seminars + networking meeting place |
| Primary Category | Medical & Pharma |
| Secondary Applicable Categories | IT & Technology; Business Services; Government / Public Sector; Education & Training |
| Audience Reach | National, with strong Scandinavian relevance |
| Estimated Attendance / Expected Footfall | 4,600 visitors and 2,600 conference delegates were stated on the official website for the referenced edition; 2027 attendance is not publicly confirmed by the organizer. |
| Attendance Data Reliability | Historical / prior-year evidence for 2027 planning; current-year attendance figure not publicly confirmed by the organizer. |
| Main Purpose of Event | To connect healthcare authorities, municipalities, regional authorities, private healthcare companies, and solution providers around e-health, welfare technology, digitalisation, AI, innovation, procurement, and improved care delivery. |
e-Health+MVTe is positioned as Sweden’s leading meeting place for e-health and welfare technology, bringing together public-sector healthcare decision-makers and private-sector solution providers. The official event messaging emphasizes digitalisation, AI, innovation, and the practical implementation of technologies that improve clinical outcomes, care quality, and cost efficiency across the health and social care system.
The event is highly relevant for procurement, partnership development, and solution discovery because it attracts municipalities, regional authorities, healthcare executives, IT managers, operations leaders, clinical professionals, social managers, and procurement officers. For vendors in health technology, digital health, software, service delivery, and care innovation, this is a strong B2B environment for qualified meetings and lead generation.
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Public healthcare buyers | Regional healthcare authorities, hospitals, care systems, public health bodies | Decision-makers, evaluators, end users, budget holders | High-value opportunities for digital health, clinical workflow, and care optimization solutions |
| Municipal care and social welfare buyers | Municipalities, elder care organizations, social services departments | Procurement, implementation, operational leadership | Relevant for welfare technology, assisted living, remote care, and service digitization |
| Healthcare IT leaders | Hospitals, regional IT units, digital transformation teams, platforms like Inera | Technology selection, integration, architecture, security review | Strong fit for software, interoperability, AI, analytics, and cyber suppliers |
| Procurement officers | Regions, municipalities, hospitals, public agencies | Tendering, framework agreements, vendor screening | Critical for pipeline creation and tender intelligence |
| Operations and program leaders | Care delivery organizations, health systems, service reform programs | Implementation sponsor, process owner, KPI responsibility | Useful for workflow, automation, and change-management vendors |
| Clinical and practitioner leadership | Physicians, nurses, clinical directors, specialist clinicians | User influence, clinical approval, pilot feedback | Important for solution adoption and proof-of-value |
| Policy and public administration leaders | Ministries, national agencies, public health and welfare bodies | Strategy, governance, funding, regulation influence | Relevant for policy-aligned technology, population health, and digital infrastructure |
| Private healthcare companies | Hospitals, care providers, health service operators | Commercial buyer, implementer, partnership evaluator | High relevance for vendor partnerships and direct sales |
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Stockholm | High | Very high | Major concentration of health administration, hospitals, digital health, and public-sector buyers |
| Host region: Stockholm County | High | Very high | Includes regional authorities, hospital systems, and public administration stakeholders |
| Nearby Swedish business hubs | Medium to high | High | Gothenburg, Malmö, Uppsala, Linköping, Västerås, Örebro |
| National Sweden | High | High | Official messaging references municipalities and regional authorities from across Sweden |
| Scandinavia / Nordics | Medium | Medium | The event positions Sweden as a model for the wider Scandinavian market |
| International | Low to medium | Selective | International participation is plausible through speakers and solution vendors, but the event is primarily Sweden-focused |
| Reach Level | Assessment | Explanation |
|---|---|---|
| Primary Reach | National | The event is marketed as Sweden’s largest meeting place for e-health and welfare technology, with strong participation from municipalities, regions, and national authorities. |
| Secondary Reach | Regional / Scandinavian | The content and speaker profile support broader Nordic relevance, particularly for organizations benchmarking digital health and care innovation. |
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| SKR | Public-sector association / policy buyer | Central to municipal and regional healthcare coordination | skr.se | Director, Program Manager, Policy Lead | Confirmed Speaker Organization |
| Inera | Healthcare digital infrastructure operator | Key buyer and platform stakeholder in Swedish digital health | inera.se | CIO, IT Director, Product Owner | Confirmed Speaker Organization |
| Folkhälsomyndigheten | Government public health authority | Relevant for population health, data, and digital public health initiatives | folkhalsomyndigheten.se | Director General, Digital Lead, Data/Analytics Lead | Confirmed Speaker Organization |
| Socialstyrelsen | Government health authority | Influences care standards, regulation, and implementation priorities | socialstyrelsen.se | Director General, Policy Director, Project Lead | Confirmed Speaker Organization |
| Karolinska Universitetssjukhuset | Hospital / clinical operator | Major buyer for clinical technology, AI, and workflow tools | karolinska.se | CIO, Procurement Manager, Clinical Director | Confirmed Speaker Organization |
| Sahlgrenska Universitetssjukhuset | Hospital / healthcare provider | Large-scale care delivery and innovation stakeholder | sahlgrenska.se | Hospital Director, IT Director, Operations Director | Confirmed Speaker Organization |
| Danderyds sjukhus | Hospital / regional buyer | Potential buyer for hospital IT, care coordination, and digital workflow solutions | danderydssjukhus.se | Hospital Director, Procurement Lead, IT Manager | Confirmed Speaker Organization |
| Capio S:t Görans sjukhus | Private hospital operator | Commercial healthcare provider with strong digital and operational needs | capio.se | CEO, Operations Director, IT Director | Confirmed Speaker Organization |
| Brå | Government agency | Public-sector data and coordination relevance; policy and analytics audience overlap | bra.se | Director General, Data/Analytics Lead, Program Manager | Confirmed Speaker Organization |
| IVO | Inspection / oversight authority | Relevant for compliance, quality, and care oversight discussions | ivo.se | Director General, Compliance Lead, Policy Director | Confirmed Speaker Organization |
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Information Officer (CIO) | IT / Digital | C-level | Owns digital transformation and platform selection |
| 2 | Procurement Manager / Contracting Officer | Procurement | Manager | Controls vendor selection and tendering |
| 3 | Director of Procurement / Strategic Sourcing Manager | Sourcing | Director / Manager | Drives supplier evaluation and category strategy |
| 4 | Operations Director / Program Manager | Operations / Programs | Director / Senior Manager | Responsible for implementation and outcomes |
| 5 | IT Director / Enterprise Architect | IT / Architecture | Director / Senior | Assesses interoperability, security, and integration |
| 6 | Clinical Director / Medical Director | Clinical | Director / Executive | Influences adoption of clinical technologies |
| 7 | Healthcare Innovation Lead / Digital Transformation Lead | Innovation / Digital | Senior | Evaluates new solutions and pilots |
| 8 | Head of Public Health / Policy Director | Policy / Public Health | Director / Executive | Shaping care models, governance, and standards |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Hospital & Health Care | Core attendee and buyer base | Healthcare executives, operations, procurement, and IT |
| 2 | Government Administration | Public-sector healthcare authorities and municipalities | Public procurement, policy, and program leadership |
| 3 | Information Technology & Services | Digital health stack, integration, and transformation | CIO, IT director, digital transformation leads |
| 4 | Computer Software | Software vendors and software buyers are central | EHR, care management, analytics, AI, workflow tools |
| 5 | Medical Devices | Connected devices and care technology relevance | Monitoring, diagnostics, remote care devices |
| 6 | Management Consulting | Advisory around digital transformation and procurement | Strategy, transformation, and operating model projects |
| 7 | Internet | Patient portals, platforms, and digital services | Consumer-facing and provider-facing digital channels |
| 8 | Telecommunications | Remote care and connectivity enablement | Telehealth, secure communication, connectivity |
| 9 | Research | Evidence-based care and innovation | Clinical research, pilots, evaluation partners |
| 10 | Public Policy | Policy and governance shape adoption | Regulatory and system-level stakeholders |
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | 4,600 visitors | Historical / prior-year evidence | Official website stated visitor count for referenced edition | Useful benchmark only; 2027 figure not publicly confirmed |
| Conference delegates | 2,600 | Historical / prior-year evidence | Official website stated delegate count for referenced edition | Signals strong conference demand and buyer engagement |
| Exhibitor count | 250 | Historical / prior-year evidence | Official website stated exhibitor count | Strong exhibitor marketplace for supplier prospecting |
| Speaker count | 200+ | Historical / prior-year evidence | Official website stated speaker count | Supports high-quality content and decision-maker presence |
| Sponsor count | Not publicly confirmed | Unavailable | No verified sponsor total in provided content | Use official partner pages if available |
| 2027 attendance forecast | Not publicly confirmed by the organizer | Confirmed limitation | Organizer website did not provide a 2027 forecast | Avoid using as a fixed planning number |
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Digitalisation | Modernize care delivery and administration | Workflow automation, demos, roadmap conversations | Healthcare software, platforms, integration services |
| AI | Improve decision support and operational efficiency | Use-case discovery and proof-of-value discussions | AI analytics, triage, automation, decision support |
| Innovation | Identify practical improvements and pilots | Pilot partnerships and innovation lab outreach | Emerging tech, pilots, implementation services |
| Procurement | Find compliant suppliers and tender-ready solutions | Tender intelligence and framework engagement | Procurement support, vendor onboarding, catalog tools |
| Welfare technology | Improve elder care and social care outcomes | Municipal buyer meetings and care service demos | Remote monitoring, assistive tech, care platforms |
| Healthcare operations | Reduce costs and improve throughput | Operational ROI and implementation workshops | Process optimization, scheduling, capacity tools |
| Interoperability / data | Connect systems and improve data flow | Architecture and integration conversations | APIs, middleware, data exchange, master data |
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event explicitly targets decision-makers and buyers in healthcare and welfare technology. |
| Decision-maker availability | High | Speaker and attendee mix includes directors, ministers, authority leaders, and procurement officers. |
| Data collection potential | High | Strong official agenda, exhibitor messaging, and historical participation data support attendee profiling. |
| Apollo targeting potential | Very High | Clear match to healthcare, government, software, and procurement-based Apollo filters. |
| Geographic targeting potential | High | Strong Swedish and Nordic geographic concentration supports targeted outreach. |
| Best outreach approach | Multi-touch, account-based | Prioritize public-sector stakeholders, hospital leaders, and health-tech buyers with tailored value propositions. |
| Overall lead quality | Very High | One of the stronger Nordic events for healthcare procurement and digital health demand generation. |
| Best use case | Lead generation, attendee list sales, exhibitor outreach, pipeline creation | Ideal for selling software, services, devices, integration, and advisory solutions into healthcare. |
| Limitations / risks | Moderate | 2027 exhibitor/attendee list not yet fully confirmed; some data is historical reference only. |
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Hospital & Health Care; Government Administration; Information Technology & Services; Computer Software; Medical Devices; Public Policy; Management Consulting; Research; Telecommunications; Biotechnology | Capture healthcare buyers, public-sector stakeholders, and digital solution buyers |
| Departments | Procurement; Operations; IT; Digital Transformation; Clinical; Finance; Innovation; Strategy; Public Affairs | Target decision-makers and influencers |
| Seniority | C-level; VP; Director; Head; Manager; Senior Manager | Prioritize budget holders and implementation owners |
| Job titles | CIO, CTO, IT Director, Procurement Manager, Contracting Officer, Strategic Sourcing Manager, Operations Director, Program Manager, Digital Transformation Lead, Clinical Director, Hospital Director | Build precise outreach lists for event meetings and follow-up |
| Geography | Sweden; Stockholm County; Greater Stockholm; Sweden + Nordics | Align with the event’s core geographic draw |
| Employee size | 51–200; 201–500; 501–1,000; 1,001–5,000; 5,000+ | Cover municipal-scale, hospital-scale, and enterprise buyers |
| Keywords | e-health, digital health, welfare technology, healthcare technology, procurement, care management, patient portal, telehealth, interoperability, AI, digital transformation | Improve search relevance and intent matching |
| Company type | Government; Public Institution; Hospital; Health System; Private Healthcare Provider; Healthcare Technology Vendor; Consulting / Advisory | Separate buyers from suppliers and advisors |
| Revenue / funding | Use broad filters; prioritize enterprise and public-sector organizations | Focus on organizations with active buying capacity |
Suggested Apollo Search Logic: (Hospital & Health Care OR Government Administration OR Information Technology & Services) AND (CIO OR IT Director OR Procurement Manager OR Operations Director OR Clinical Director OR Digital Transformation Lead) AND (Sweden OR Stockholm OR Nordics) AND (e-health OR digital health OR welfare technology OR telehealth OR interoperability OR AI).
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| e-halsastockholm.se English event page | Official organizer/event website | Date, venue, city, country, event positioning, audience description, visitor/delegate/exhibitor counts, speaker names, focus themes | Very High |
| e-halsastockholm.se home page | Official organizer/event website | Primary event description, positioning as Sweden’s largest e-health meeting place, and exhibit/conference framing | Very High |
| Exhibitor list 2026 page | Official event directory | Prior-year participation evidence and supplier ecosystem context | High |
| Conference program 2026 page | Official agenda page | Conference structure, speaker relevance, and thematic coverage | High |
| Official FAQ | Official event information page | Practical attendee and visitor information, registration context | High |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to e-Health+MVTe — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.