DRT Show - Diving, Resort & Travel Expo
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About this event
DRT SHOW - Diving, Resort & Travel Expo (Shanghai)
Event Overview
DRT SHOW (Diving, Resort & Travel Expo) is positioned as one of the leading diving exhibition platforms in Asia, with the Shanghai edition centered on the full ecosystem around scuba diving, marine experiences, and travel-based leisure destinations. The event is designed as a B2B2C marketplace where brands, resorts, dive operators, travel partners, and destination stakeholders can meet highly relevant audiences—ranging from industry decision-makers to passionate consumers—under one umbrella.
Based on the official event information, DRT SHOW is acknowledged as “the largest and most effective dive exhibition platform” for dive and ocean-related businesses in the Asian diving industry, and it carries strong international positioning as an event series held across multiple Asian cities.
Dates & Venue
- Event name: DRT SHOW - Shanghai
- Dates: 14–16 May 2027
- Venue: Shanghai World EXPO Exhibition & Convention Center (SWEECC)
- City: Shanghai
- Country: China
Why This Show Matters (Industry Positioning)
The Shanghai edition is branded around several key themes: diving, resort experiences, and travel. The event narrative emphasizes the event’s role in strengthening support for business partners and encouraging broader participation in diving culture—particularly with attention to marine ecology and responsible ocean stewardship.
DRT SHOW is described as:
- The largest diving expo in Asia
- The most effective B2B2C platform
- One of the most international dive exhibition events within the Asia Pacific region
- A “Belt and Road” celebrity expo (as stated on the event page)
International Scale & Reach
The official content highlights the broad international footprint of the DRT SHOW brand across editions. While those figures represent the broader DRT SHOW ecosystem, they illustrate the scale and reach that the Shanghai show is associated with.
- 65+ countries
- 2,500+ exhibitors
- 350,000+ visitors
The event series has been held across major Asian markets, including Hong Kong, Shanghai, Beijing, Guangzhou, Shenzhen, Chengdu, Okinawa, Taipei, Singapore, Manila, Kuala Lumpur, Jakarta, and Mumbai. This multi-city strategy supports both brand continuity and repeat discovery by audiences who follow dive and marine travel trends across regions.
Event Type & Core Concept (What DRT SHOW Brings Together)
DRT SHOW is fundamentally a “vertical + lifestyle” expo. It combines:
- Diving-related products and services (dive equipment, diving experiences, training and related offerings)
- Resort and destination experiences (ocean and island travel positioning, hospitality and destination services)
- Travel ecosystem partners (travel planning and tourism support for dive-focused leisure)
- Marine ecology and ocean passion (supported in the brand story and aligned to sustainability messaging)
Because the event blends business matching with consumer discovery, it is often suitable for exhibitors who want both lead generation and brand visibility—particularly for diving tourism, resort packages, marine-focused products, and travel-oriented offers.
Who DRT SHOW Shanghai Is Built For (Audience & Engagement)
The event is structured to attract a dual audience:
- Industry participants and business partners who want to connect with diving and marine travel stakeholders.
- Visitors and consumers who want to explore dive culture, plan destination trips, and learn about dive-related experiences.
From a buyer’s perspective (for brand and commercial teams), DRT SHOW’s B2B2C model matters because it creates multiple engagement pathways:
- Business-to-business exposure for partnerships, distribution, collaborations, and trade relationships.
- Business-to-consumer visibility that strengthens brand awareness and stimulates demand for diving and resort/travel offers.
- Experience-led discovery where attendees can connect with destinations and offerings in a category that feels tangible and lifestyle-driven.
Supported Themes: Sustainability and Ocean Responsibility
The event information indicates DRT SHOW supports the United Nations Sustainable Development Goals (SDGs) and promotes PlasticFREE actions. This matters for brands because it aligns exhibition messaging with sustainability expectations that are increasingly important to both corporate partners and consumer audiences—especially for marine and ocean-related industries.
Exhibitors, Partners, and Promotional Footprint
DRT SHOW includes a framework for exhibitor participation and brand promotion through event pages such as visitor/exhibitor portals and schedule/location details. The event also references a partner ecosystem (including co-organizers and supporting partners, alliance partners, prize sponsor partners, and media partners), which typically helps amplify marketing reach and strengthens credibility across categories.
Event Schedule & On-Ground Planning
The Shanghai edition runs for three days (14–16 May 2027) at the Shanghai World EXPO Exhibition & Convention Center (SWEECC). The event site provides areas such as schedule & location, travel information, official hotels, program activities, and speaker/program sections—useful for exhibitors and visitors planning pre-event logistics and on-site engagement.
Where This Fits in the Travel & Diving Industry Landscape
DRT SHOW’s positioning highlights it as a must-visit event for dive and ocean lovers in the Asian diving industry, while also acting as a meaningful platform for resort and travel stakeholders. In practice, this makes the Shanghai show relevant for organizations that want exposure in:
- Diving tourism and experience-based travel partnerships
- Resorts and destination marketing for dive-friendly locations
- Dive equipment and gear brands reaching both business partners and end customers
- Marine ecology and ocean responsibility messaging aligned to SDG and PlasticFREE themes
- Travel ecosystem offers that translate diving interest into booked experiences
Quick Facts (Shanghai Edition)
| Field | Details |
|---|---|
| Official event | DRT SHOW - Shanghai |
| Event dates | 14–16 May 2027 |
| Venue | Shanghai World EXPO Exhibition & Convention Center (SWEECC) |
| City / Country | Shanghai, China |
| Core theme | Diving, Resort & Travel Expo |
| Positioning | Largest and most effective diving expo platform in Asia (as described by the event) |
| Notable scale (brand ecosystem) | 65+ countries, 2,500+ exhibitors, 350,000+ visitors (as stated on the event page) |
| Added alignment | SDGs support and PlasticFREE promotion (as stated on the event page) |
Next Step for Buyer-Target Research
If we are building a buyer-focused research view for DRT SHOW Shanghai, we can align the buyer selection to the exact commercial intent of your company—dive travel, resort partnerships, dive gear, training offerings, or related services.
Please share your company website (the official domain used for products/services). We will use it to determine which buyer categories are the best fit for DRT SHOW Shanghai’s diver, resort, and travel audience structure and industry ecosystem, and then produce a prioritized set of target buyers to match those needs.
Data sheet
| Event Name | DRT Show - Diving, Resort & Travel Expo (Shanghai) |
| Event Date | 14–16 May 2027 |
| Event Status | Upcoming |
| Venue | Shanghai World Expo Exhibition & Convention Center (SWEECC) |
| City | Shanghai |
| State / Region | Shanghai Municipality |
| Country | China |
| Organizer | DRT SHOW / DRT Show organizer team (official event brand) |
| Official Event Website | drtexpo.com/shanghai |
| Event Type | B2B2C trade exhibition and networking event |
| Primary Category | Travel & Tourism |
| Secondary Applicable Categories | Hospitality; Wellness, Health & Fitness; Sports; Environment & Waste |
| Audience Reach | Global brand with strong Asia-Pacific reach |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer for the Shanghai 2027 edition. |
| Attendance Data Reliability | Medium. Official event page confirms event scale and historical brand reach, but not a current-year Shanghai attendance figure. |
| Main Purpose of Event | To connect dive, resort, marine leisure, travel, and related lifestyle brands with buyers, partners, distributors, media, and consumers across the Asian diving market. |
DRT SHOW Shanghai is the Shanghai edition of the DRT SHOW brand, which positions itself as one of Asia’s largest and most effective diving exhibition platforms. The official website describes the show as a “Belt and Road” celebrity expo and a B2B2C platform serving the diving industry, marine leisure market, resort travel ecosystem, and ocean-lifestyle community.
The event is relevant to exhibitors and buyers seeking distribution, retail, destination partnerships, equipment sourcing, dive tourism promotion, training, marine conservation visibility, and consumer demand generation. Its market position is strongest in Asia-Pacific, with international brand reach and participation potential across dive tourism operators, gear brands, resorts, training organizations, media, and related travel stakeholders.
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Dive gear retailers and distributors | Regional sporting goods importers, dive shops, specialty retail chains | Product selection, channel buying, stocking decisions | High relevance for equipment, accessories, apparel, and consumables suppliers |
| Dive resorts and hospitality operators | Resorts, hotels, liveaboards, destination operators | Partnerships, package buying, guest experience purchasing | Strong fit for travel, resort services, booking, marine activity, and guest-experience vendors |
| Tour operators and travel agencies | Outbound travel firms, niche adventure travel agencies, destination marketers | Package sourcing, destination promotion, supplier selection | Relevant for tourism boards, resorts, insurers, transport, and booking technology providers |
| Dive training organizations | Certification agencies, training centers, instructors, academies | Curriculum, training tools, licensing, equipment standards | Important audience for training gear, e-learning, safety, and certification support services |
| Marine leisure and watersports buyers | Adventure sports operators, boat operators, water activity venues | Capital purchases, fleet and activity procurement | Useful for boat, propulsion, safety, apparel, and watersports product suppliers |
| Corporate procurement / sourcing teams | Resort groups, hospitality brands, retail chains, distribution companies | Vendor qualification, contract negotiations, supply agreements | Relevant if exhibiting B2B products with repeat-order or channel potential |
| Government tourism and destination bodies | Tourism boards, destination marketing organizations, local government promotion agencies | Destination promotion, event partnerships, campaign coordination | Relevant for tourism, regional development, and sustainability initiatives |
| Media and content creators | Dive magazines, travel media, creators, marine photography outlets | Influence, coverage, editorial partnerships | Useful for brand awareness, launches, and tourism promotion |
| Marine conservation and NGO stakeholders | Ocean conservation groups, environmental nonprofits, ecology associations | Partnerships, education, sustainability program influence | Relevant for CSR, eco-friendly products, and conservation-aligned brands |
| Small businesses and independent operators | Independent dive centers, tour operators, boutique brands | Owner-led buying and partnership decisions | Important for direct sales, distributor recruitment, and channel expansion |
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Shanghai | Local hospitality, retail, tourism, and media buyers | High | Strong commercial base and international travel access |
| Host region: East China | Regional distributors, travel sellers, sports retailers | High | Includes nearby commercial corridors and affluent consumer markets |
| Nearby business hubs | Jiangsu, Zhejiang, Beijing, Guangdong, Hong Kong, Shenzhen, Guangzhou | High | Likely source markets for distributors, retail buyers, and travel brands |
| National reach: China | Domestic dive centers, tour operators, equipment brands, tourism bodies | Very High | The brand has multiple China editions and broad domestic visibility |
| Asia-Pacific reach | Buyers from Hong Kong, Taiwan, Japan, Southeast Asia, Malaysia, Indonesia, Philippines, Singapore | High | Official site states the brand has run across multiple Asian cities and claims international participation history |
| International reach | Global dive brands, resorts, and suppliers | Medium to High | Strong brand recognition, but current-year international participation is not fully published on the provided page |
| Reach Level | Assessment | Explanation |
|---|---|---|
| Global | Primary classification | The DRT SHOW brand states it has operated across multiple Asian cities, attracted exhibitors from over 65 countries historically, and positions itself as an international dive expo brand. |
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Resort operators in Southeast Asia | Hospitality buyer | Potential buyers of dive packages, marine activities, and guest experience partners | various | Director of Procurement, Resort Manager, Sales Director | Strong Market Fit, Attendance Not Confirmed |
| Dive shop chains and specialty retailers | Retail buyer | Direct channel buyers for equipment, apparel, and accessories | various | Buying Manager, Category Manager, Merchandising Manager | Strong Market Fit, Attendance Not Confirmed |
| Tour operators | Travel buyer | Look for destination partners, marine experiences, and bundled packages | various | Product Manager, Partnerships Director, Purchasing Manager | Strong Market Fit, Attendance Not Confirmed |
| Liveaboard operators | Operator-side buyer | Buy marine equipment, safety items, booking tools, and partner services | various | Operations Director, Procurement Manager, Fleet Manager | Strong Market Fit, Attendance Not Confirmed |
| Certification and training agencies | Training buyer | Interested in training systems, safety products, and instructor tools | various | Training Director, Program Manager, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Destination marketing organizations | Government / tourism buyer | Promote dive destinations and marine tourism campaigns | various | Tourism Director, Marketing Director, Partnership Manager | Strong Market Fit, Attendance Not Confirmed |
| Marine conservation NGOs | Influencer / partnership buyer | Potential partners for sustainable products and ocean-education initiatives | various | Executive Director, Partnerships Manager, Program Director | Strong Market Fit, Attendance Not Confirmed |
| Importers and distributors of sporting goods | Wholesale buyer | Can expand regional distribution for dive-related products | various | Import Manager, Category Buyer, Sales Director | Strong Market Fit, Attendance Not Confirmed |
| Travel technology providers serving tours and activities | Technology buyer | Support booking, reservations, and product distribution workflows | various | CTO, IT Director, Product Manager | Strong Market Fit, Attendance Not Confirmed |
| Marine equipment manufacturers | Supplier / buyer crossover | May attend to source distribution or to purchase complementary services | various | Business Development Director, Channel Manager, Procurement Lead | Strong Market Fit, Attendance Not Confirmed |
| Hospitality groups with experiential travel portfolios | Buyer-side hospitality organization | May source partner experiences, package components, and marketing alliances | various | VP Partnerships, Director of Procurement, Brand Manager | Strong Market Fit, Attendance Not Confirmed |
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Director of Procurement | Procurement | Director | Controls vendor selection and contract purchasing |
| 2 | Purchasing Manager | Procurement / Sourcing | Manager | Handles supplier evaluation and buying decisions |
| 3 | Category Manager | Merchandising / Procurement | Manager | Ideal for retail, apparel, equipment, and accessory sourcing |
| 4 | Business Development Director | Commercial / Partnerships | Director | Builds distribution and partnership channels |
| 5 | Partnerships Director | Partnerships / Marketing | Director | Seeks media, destination, and sponsor alliances |
| 6 | Operations Director | Operations | Director | Influences service delivery, fleet, and facility decisions |
| 7 | Supply Chain Director | Supply Chain | Director | Important for import/export and stock flow for retail/distribution |
| 8 | Merchandising Director | Merchandising / Retail | Director | Selects products for retail and channel performance |
| 9 | CTO / IT Director | IT / Digital | Director / Executive | Relevant for booking, e-commerce, and travel tech platforms |
| 10 | Tourism Director / Destination Marketing Manager | Tourism / Public Affairs | Director / Manager | Drives destination promotion and partner campaigns |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Leisure, Travel & Tourism | Core industry for dive travel, resorts, and destination promotion | Tour operators, DMO buyers, resort partnerships |
| 2 | Hospitality | Resorts, hotels, liveaboards, guest experience operators | Procurement and partnerships |
| 3 | Retail | Dive gear and marine leisure products sell through retail channels | Category managers and buying teams |
| 4 | Wholesale | Distributors and importers are common trade-show buyers | Channel sales and distributor recruitment |
| 5 | Import & Export | Relevant to regional trade in equipment and accessories | Cross-border sourcing and distribution |
| 6 | Sports | Diving is a sport and hobby market with specialist products | Retail and event partnerships |
| 7 | Consumer Goods | Equipment, apparel, and accessories are consumer-facing products | Product sourcing and merchandising |
| 8 | Environmental Services | The event emphasizes marine ecology and sustainability | Conservation partnerships and eco-programs |
| 9 | Events Services | Relevant for exhibit design, activation, and event support vendors | Sponsor and exhibitor service sales |
| 10 | Marketing & Advertising | Destination, resort, and brand promotion are central to the audience | Partnerships, media buying, sponsorships |
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Confirmed unavailable | Official website provided no Shanghai 2027 attendance figure | Use historical brand scale only as context |
| Exhibitor count | 2,500+ exhibitors | Historical / brand-level claim | Official website brand statistics | Not edition-specific to Shanghai 2027 |
| Visitor count | 350,000+ visitors | Historical / brand-level claim | Official website brand statistics | Across the brand’s 60+ past expos |
| Countries represented | 65+ countries | Historical / brand-level claim | Official website brand statistics | Signals international audience strength |
| Speaker count | Not publicly confirmed | Unavailable | Official page references “Speakers” but no current count in provided text | Check agenda once published |
| Sponsor count | Not publicly confirmed | Unavailable | Official page lists partner sections but no quantified sponsor count | Verify through prospectus if needed |
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Dive equipment | Reliable gear, accessories, maintenance support | Retail demos, distributor meetings, product sampling | Regulators, masks, fins, computers, bags, accessories |
| Dive tourism | Destination packages and guest acquisition | Partnerships with resorts and tour operators | Travel services, marketing support, booking tools |
| Resort operations | Guest experience and activity programming | Package bundling and venue partnerships | Activity management, POS, training, merchandising |
| Distribution and retail | Channel expansion and repeat purchasing | Meet buyers and importers in one place | Wholesale programs, regional distribution support |
| Training and certification | Instructor tools, learning systems, safety standards | Education partnerships and institutional sales | Training systems, e-learning, safety solutions |
| Sustainability and marine ecology | Eco-friendly operations and conservation support | CSR stories, eco-labeling, NGO collaboration | Plastic-free products, conservation campaigns |
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | High | Strong concentration of travel, resort, retail, and distribution buyers. |
| Decision-maker availability | Medium to High | Likely mix of owner/operators, buyers, and commercial leaders; current-year confirmed list not provided. |
| Data collection potential | Medium | Official site provides event positioning and historical brand metrics, but limited current attendee detail. |
| Apollo targeting potential | High | Clear industry, title, geography, and company-type filters are available for travel, hospitality, retail, and wholesale. |
| Geographic targeting potential | High | Shanghai and broader Asia-Pacific buyer pools are straightforward to target. |
| Best outreach approach | High-value account targeting | Use buyer-role segmentation, distributor/resort lists, and follow-up campaigns by product line. |
| Overall lead quality | High | Good fit for event lead generation, buyer profiling, and channel sales outreach. |
| Best use case | B2B prospecting and attendee list enrichment | Ideal for suppliers selling to dive retailers, resorts, tourism bodies, and distribution partners. |
| Limitations / risks | Moderate | No official current-year attendee list or edition-specific attendance figure is publicly confirmed in the provided source text. |
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Leisure, Travel & Tourism; Hospitality; Retail; Wholesale; Import & Export; Sports; Consumer Goods; Environmental Services; Events Services; Marketing & Advertising | Focus on buyers and commercial partners relevant to dive tourism and marine leisure |
| Departments | Procurement; Purchasing; Sourcing; Operations; Partnerships; Sales; Marketing; Product; Merchandising; Supply Chain; IT | Reach actual decision makers and influencers |
| Seniority | Owner; Partner; CXO; VP; Director; Head; Manager | Prioritize budget holders and approval roles |
| Job titles | Procurement Director, Purchasing Manager, Category Manager, Operations Director, Resort Manager, Tour Product Manager, Partnerships Director, Business Development Director, Import Manager, Merchandising Manager, Tourism Director | Match the most likely buying and partnership roles |
| Geography | China; Shanghai; East China; Hong Kong; Taiwan; Singapore; Malaysia; Indonesia; Philippines; Japan; Thailand; Vietnam | Capture regional buyer flows around the show |
| Employee size | 1–10; 11–50; 51–200; 201–500; 500–1,000; 1,000+ | Include both independent operators and larger travel/hospitality groups |
| Keywords | dive, diving, resort, tourism, marine, liveaboard, snorkeling, watersports, adventure travel, expedition, scuba, ocean, destination, distributor, importer, supplier, category, procurement | Improve relevance in contact and company searches |
| Company type | Privately held; public company; subsidiary; franchise; association; nonprofit; government-linked tourism bodies | Broaden coverage of commercial and institutional buyers |
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| DRT SHOW Shanghai official page | Official organizer website | Event name, dates, venue, city, event positioning, historical brand statistics, and global city footprint | High |
| DRT SHOW home page | Official organizer website | Brand scale, multi-city editions, and Shanghai 2027 date/venue confirmation on the home page | High |
| DRT SHOW Shanghai page, schedule/location section | Official event page content | Confirmed the Shanghai World Expo Exhibition & Convention Center (SWEECC) venue and 14–16 May 2027 date | High |
| DRT SHOW brand overview copy | Official event page content | Verified the event’s B2B2C positioning, Asian market footprint, and marine ecology messaging | High |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to DRT Show - Diving, Resort & Travel Expo — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.