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About this event

DPW New York (DPWCONFERENCE) — Buyer & Attendee Research Brief

What we know from the official DPW website (primary source)

  • Event name: DPW New York
  • City / region: Brooklyn, New York
  • Country: United States (implied by New York)
  • Dates: June 2–3 (shown under “DPW New York 2027”)
  • Event positioning (theme): “accelerates innovation and impact by connecting startups, tech leaders, mid-market and large enterprises”
  • Core sector (brand messaging from DPW Amsterdam page, used as a strong directional indicator for DPW overall): procurement and supply chain technology
  • Official page context: DPW Amsterdam is described as the “most influential tech event in procurement and supply chain,” and DPW New York is presented as the U.S. counterpart.

Note on venue: the provided official content states “Back in Brooklyn, June 2-3,” but it does not name a specific conference center/venue. Where the venue is not explicitly stated, we leave it unconfirmed to avoid inaccuracies.

1️⃣ Who attends (BUYERS / ATTENDEES)

DPW events are structured around procurement, supply chain, and the technologies that support sourcing, buying workflows, spend management, vendor collaboration, and operational efficiency. Because DPW New York specifically highlights the connection of startups with tech leaders and both mid-market and large enterprises, the attendee mix is typically not limited to students or general industry observers. Instead, DPW is designed to convene decision-makers and commercial stakeholders who can evaluate solutions, pilot new technologies, or influence procurement transformation budgets.

Buyer-like attendee segments (who we should prioritize for engagement)

  • Procurement decision-makers: procurement leadership and category owners who evaluate new sourcing methods, supplier onboarding, contract/workflow automation, and supplier risk processes.
  • Supply chain and operations leaders: heads of supply chain operations who care about supplier reliability, lead times, planning integration, and logistics coordination.
  • Enterprise tech & innovation leaders: leaders who drive procurement technology modernization and oversee enterprise transformation roadmaps.
  • Solutions evaluators inside enterprises: program owners for digital procurement, vendor management modernization, strategic initiatives, and enterprise software adoption.
  • Startups and vendor teams with “buyer access” intent: product teams and business development leaders attend to meet enterprise buyers, but the buyer records we target are the enterprise decision-makers first.

Who is likely to show up as “attendees” beyond core buyers

  • Procurement professionals (managers, directors, leads, and ops practitioners)
  • Finance and operations stakeholders connected to spend governance
  • Industry partners, ecosystem players, and service providers that support procurement transformation

2️⃣ Where the show is happening + attendee geographic origin

Show location

Location stated on the official site: Brooklyn, New York, United States.
Venue (specific building/center): not explicitly listed in the provided official text.

Attendee geographic origin (best-fit inference based on event structure)

DPW positions itself as a technology event that connects startups and enterprises—a format that commonly attracts cross-regional participation. For DPW New York, the “default” expectation is a strong North America baseline (U.S. + Canada), with additional international participation because procurement and supply chain tech is global by nature.

Likely geographic mix to target in buyer lists

  • Primary: United States (especially Northeast and major enterprise corridors)
  • Secondary: Canada (procurement and logistics tech alignment)
  • International (possible): United Kingdom, Western Europe, and other procurement-tech hubs via remote attendance, partner organizations, or startup representation

If we want to be stricter, we can filter buyer targets to U.S.-based decision-makers first, then extend to international accounts that have New York / U.S. operations.

3️⃣ Audience reach (Local / National / Global)

DPW New York is best categorized as a National-to-Global procurement & supply chain technology event. The “global” aspect comes from the inclusion of startups and tech leaders, which typically brings a wider international supply of solutions and thought leadership. However, because the event is hosted in Brooklyn, the strongest buyer concentration is expected to be U.S.-based enterprise procurement and supply chain leaders.

Practical reach expectations

  • Local (same metro): enterprise procurement and operations teams with offices in New York / the Northeast
  • National: U.S. mid-market and large enterprise leadership travel from across the country
  • Global: technology startups and ecosystem participants with international backgrounds; international enterprise participation is typically selective, but present

4️⃣ Sample buyer company names (BUYERS ONLY) + Websites

Below is a curated sample set of buyer-style organizations that align well with procurement digitization, supplier management, spend transformation, and supply chain operational improvement. These are sample targets for list-building and outreach planning; we would refine the final buyer list after reviewing your product fit (see Section 8).

Priority Company Website Best Title to Target Why This is a Good Buyer Fit
1 IBM https://www.ibm.com VP, Procurement Transformation / Head of Procurement Technology Large enterprise procurement modernization aligns strongly with tech-led procurement initiatives and vendor collaboration needs.
2 Microsoft https://www.microsoft.com Director, Strategic Sourcing / Procurement Operations Leader Enterprise-scale spend governance and vendor management require strong process and platform alignment.
3 Amazon (Retail & Services Procurement) https://www.amazon.com Program Manager, Procurement Technology / Strategic Sourcing Lead High-volume procurement plus innovation culture makes technology-enabled sourcing and supplier workflows a natural priority.
4 Walmart https://corporate.walmart.com SVP/VP, Supply Chain Technology / Procurement Transformation Director Retail scale depends on supplier reliability and efficient procurement planning, supported by procurement tech roadmaps.
5 Target https://corporate.target.com Director, Strategic Sourcing / Vendor Management Lead Strong alignment with procurement improvements across categories, vendors, and operational execution.
6 Home Depot https://corporate.homedepot.com Head of Supplier Management / Procurement Transformation Manager Large supply base and category complexity make supplier lifecycle and risk-driven procurement a key modernization area.
7 Ford Motor Company https://www.ford.com Director, Procurement Systems / Supplier Strategy Lead Automotive procurement transformation requires advanced supplier enablement, data workflows, and category governance.
8 General Motors https://www.gm.com VP, Procurement / Supplier Collaboration Program Owner Enterprise procurement modernization and supplier collaboration fit well with DPW-style technology ecosystems.
9 Pfizer https://www.pfizer.com Head of Procurement Operations / Strategic Sourcing Director Highly regulated procurement workflows benefit from advanced supplier onboarding and governance capabilities.
10 Johnson & Johnson https://www.jnj.com Director, Strategic Sourcing / Procurement Excellence Lead Global procurement with strong compliance needs typically evaluates technology to streamline vendor and sourcing cycles.
11 Procter & Gamble (P&G) https://us.pg.com Procurement Transformation Director / Category Procurement Lead Large-scale sourcing and supply chain depend on technology to improve efficiency, resilience, and supplier performance.
12 Coca-Cola https://www.coca-colacompany.com Director, Procurement Systems / Supplier Strategy Manager Supplier performance and procurement systems optimization align strongly with transformation themes.
13 ExxonMobil https://corporate.exxonmobil.com Procurement Technology Lead / Strategic Sourcing Manager Energy procurement and supplier complexity benefit from tech enablement for governance, sourcing, and risk management.
14 Shell https://www.shell.com Head of Procurement Transformation / Supplier Risk Governance Lead Supplier risk, governance, and advanced sourcing processes are central to large enterprise procurement strategies.
15 Siemens https://www.siemens.com Director, Procurement Digitalization / Supply Chain Technology Manager Industrial procurement transformation and supply chain digitization strongly match DPW procurement tech themes.
16 Philips https://www.philips.com Procurement Excellence Manager / Strategic Sourcing Director Healthcare supply chains and procurement governance align well with technology-driven supplier and sourcing workflows.
17 Accenture (Enterprise procurement transformation services) https://www.accenture.com Procurement Transformation Practice Lead / Supply Chain & Operations Partner Even when acting as a service provider, they participate deeply in procurement tech transformation programs that can shape buyer decisions.
18 Dell Technologies https://www.delltechnologies.com Global Procurement Director / Supplier Management Program Manager Global sourcing and supplier lifecycle management are major enterprise priorities; tech adoption is common.
19 UPS https://www.ups.com Supply Chain Procurement Director / Strategic Sourcing Leader Logistics procurement ties directly to operational uptime, supplier performance, and cost transparency initiatives.
20 Maersk (Operations & procurement) https://www.maersk.com Procurement Transformation Manager / Vendor Collaboration Lead Ocean freight and global logistics depend on complex supplier networks and tech-enabled vendor coordination.

Top 5 sample priorities to start outreach with: IBM, Microsoft, Amazon, Walmart, Siemens. These often have strong internal procurement transformation functions and large vendor ecosystems.

5️⃣ Job profiles, industries & event type

Best job profiles to target

  • Procurement transformation leaders: VP/Director/Head of Procurement Transformation, Procurement Technology, Procurement Digitalization
  • Strategic sourcing leadership: Director of Strategic Sourcing, Category Procurement Director, Category Strategy Lead
  • Supplier & vendor management: Supplier Management Lead, Vendor Enablement Manager, Third-Party Risk/Compliance Procurement Lead
  • Supply chain operations decision-makers: Director/Head of Supply Chain Technology, Supply Chain Transformation Program Lead
  • Operations and spend governance: Spend Analytics / Finance-Procurement integration leaders, Procurement Excellence owners
  • Technology & innovation roles: Product/Program managers responsible for enterprise procurement platforms and integrations

Industries & how they map to DPW-style attendance

Based on DPW’s procurement and supply chain technology focus and the “mid-market and large enterprises” language, the best-fit industry clusters include:

  • Manufacturing and industrials: supplier performance, spend governance, procurement workflows for complex supply chains
  • Retail and consumer goods: category sourcing, vendor onboarding, and cost/availability optimization
  • Healthcare and pharma: regulated supplier compliance and procurement governance
  • Logistics and transportation: procurement of services and operational supply chain optimization
  • Energy and utilities: supplier risk management and complex vendor networks

Event type

Procurement & supply chain technology conference with a networking and innovation angle connecting startups and enterprise leaders.

6️⃣ Estimated attendance (expected total footfall)

The provided official text explicitly states that DPW Amsterdam draws 2,000+ innovators. For DPW New York, the supplied snippet does not provide a numeric attendance figure.

Conservative planning estimate (for forecasting list demand):

  • Expected attendance: 1,000–2,500 total attendees (enterprise leaders, tech leaders, startups, sponsors, partners)
  • Buyer density: typically strongest among procurement, supply chain, and enterprise transformation stakeholders, but the exact mix requires the event agenda/sponsor list to refine.

If we receive the event’s attendee count or exhibitor/sponsor totals for DPW New York from your side, we can tighten this estimate and calibrate buyer targeting more precisely.

7️⃣ Key focus areas & buyer engagement

Key focus areas (what buyers come to learn or solve)

  • Procurement innovation and tech adoption: modernization of sourcing, vendor management, and procurement workflows
  • Supply chain impact: reducing disruptions through better supplier performance and planning workflows
  • Enterprise supplier collaboration: moving from transactional buying to measurable collaboration and performance management
  • Startups-to-enterprise evaluation: identifying emerging solutions that can pilot in mid-market and large enterprises
  • Spend efficiency and governance: improved compliance, visibility, and controlled decision-making across categories

How buyers are likely to engage (best outreach angle)

To maximize conversion, we align messaging to transformation outcomes rather than generic “event attendance.” Buyer messaging should reference:

  • Procurement digitization and workflow automation
  • Supplier onboarding, collaboration, and performance management
  • Risk governance and compliance enablement
  • Integration with enterprise systems and measurable KPIs

Engagement trigger: “connect startups and tech leaders with mid-market and large enterprises” suggests buyers respond well to solution pilots, case studies, ROI narratives, and implementation pathways.

8️⃣ Client-product fit review (we need your client website)

To suggest the best buyers specifically for your client’s requirements, we must review the client’s offering details (features, target customers, implementation model, and primary buyer persona).

What we need from you (please share)

  • Client website URL (required)
  • 1–2 lines describing the product category (optional but helpful)
  • Preferred buyer geography (global / US only / specific states) (optional)
  • Whether the buyer should be: procurement-led, supply-chain-led, or IT/procurement-ops-led (optional)

How we will use the client website (once received)

  • We will map your client’s product value proposition to the most relevant DPW buyer personas.
  • We will filter the best buyer industries from the event’s likely attendee ecosystem.
  • We will produce an updated top-priority buyer list and job titles aligned to your client’s buying criteria.
  • We will return a refined “Best Title to Target” set so outreach is role-matched, not just company-matched.

For now: since no client website was provided in this request, we can only provide event-aligned buyer categories and sample buyer targets (above). Once you share the client website, we will replace the sample assumptions with a fit-based selection.

9️⃣ Best-fit industries (using your provided industry list)

Below are the recommended industry filters to use when building buyer lists for DPW New York, based on the event theme (procurement and supply chain technology) and the buyer persona patterns we described.

Primary industries to target (highest probability)

  • Logistics & Supply Chain
  • Transportation/Trucking/Railroad
  • Warehousing
  • Package/Freight Delivery
  • Outsourcing/Offshoring (when procurement transformation is supported by third-party services)
  • Industrial Automation (if the solution integrates procurement with operational tech)
  • Mechanical or Industrial Engineering
  • Machinery
  • Electrical/Electronic Manufacturing
  • Information Technology & Services (for procurement platforms, analytics, and workflow systems)
  • Computer Software (if the client sells software for procurement / supplier / spend management)
  • Market Research (if the solution relies on category intelligence and procurement analytics)
  • Facilities Services (if the client is focused on indirect procurement categories)
  • Business Supplies & Equipment (indirect procurement and vendor management)

Secondary industries (good match depending on your client)

  • Financial Services (procurement financing, supplier finance, payables ecosystems)
  • Accounting (procurement-to-pay or spend governance initiatives)
  • Insurance (supply chain risk, coverage for supplier networks)
  • Telecommunications (enterprise procurement tech within IT operations)
  • Energy sector-adjacent: Oil & Energy, Utilities, Renewables & Environment
  • Healthcare adjacency: Pharmaceuticals, Hospital & Health Care, Medical Devices
  • Consumer & retail adjacency: Food & Beverages, Retail, Consumer Goods, Supermarkets

Best practice: once we see your client website, we will decide which subset to prioritize (for example, Procurement software often aligns best to Computer Software, Information Technology & Services, and enterprise categories under supply chain/logistics).

Quick checklist we will finalize after you share the client website

  • We will confirm whether the best buyer persona is procurement-led, supply chain-led, or IT/procurement-ops-led.
  • We will refine the best industry filters from your list into a “Top 8” and “Top 5 backup” set.
  • We will produce a tighter table of 15–20 buyers with the exact job titles most likely to evaluate and purchase your client’s solution.

Please share your client website URL, and we will respond with the “best buyers based on our client requirements” for DPW New York.

Data sheet

DPW New York – Event Attendee & Buyer Profile Analysis
Event Date: June 3–4, 2026 (requester-provided) / official website references “Back in Brooklyn, June 2–3” for DPW New York 2027
Location: New York City, New York, United States
Event Status: Upcoming
Research Date: July 6, 2026
Event Overview
Event Name DPW New York
Event Date June 3–4, 2026 (requester-provided); official website text references “Back in Brooklyn, June 2–3” under DPW New York 2027
Event Status Upcoming
Venue Pier 36 / Metropolitan Pavilion (requester-provided; not confirmed in the official excerpt provided)
City New York City
State / Region New York
Country United States
Organizer DPW B.V. / DPW Conference
Official Event Website dpw.ai
Event Type B2B conference / technology event
Primary Category Business Services
Secondary Applicable Categories IT & Technology; Logistics & Transportation; Industrial Engineering
Audience Reach National with international participation signals
Estimated Attendance / Expected Footfall Attendance figure not publicly confirmed by the organizer for the New York edition in the provided official text
Attendance Data Reliability Medium. Official site confirms the event brand and positioning, but no verified current-year attendance total was provided in the source excerpt.
Main Purpose of Event To accelerate innovation and impact by connecting startups, tech leaders, mid-market companies, and large enterprises in procurement and supply chain.
About the Event

DPW New York is the U.S. counterpart to the broader DPW platform, which positions itself as a major technology event for procurement and supply chain. The official site describes the New York edition as a forum that “accelerates innovation and impact” by bringing together startups, tech leaders, and enterprise buyers. This makes it a highly relevant B2B environment for solution providers focused on procurement transformation, supply chain digitization, spend management, and operational efficiency.

From a commercial perspective, the event is valuable because it concentrates decision-makers and influencers who are actively evaluating new tools, partners, and workflows. It is particularly relevant for enterprise software vendors, consulting firms, logistics technology providers, procurement services, and suppliers targeting mid-market and large organizations seeking innovation, automation, resilience, and measurable business outcomes.

1. Who Attends: Buyers / Attendees
Buyer / Attendee Segment Typical Organizations Buying Role or Influence Relevance to Exhibitors / Suppliers
Procurement and sourcing teams Enterprise procurement organizations, indirect and direct sourcing groups Decision-makers, evaluators, and users of procurement technology Core audience for procurement software, sourcing platforms, analytics, and services
Supply chain leadership Manufacturers, retailers, consumer brands, logistics-heavy enterprises Strategic buyer, budget influencer, transformation sponsor Relevant for planning, visibility, supplier collaboration, and network optimization solutions
CPOs and procurement executives Large enterprises, multinational groups, scaled mid-market firms Executive sponsors and final approvers High-value audience for enterprise deals, platform partnerships, and strategic services
Technology leaders Enterprises evaluating procurement tech, AI, data, integrations, and automation Technical evaluator, architecture reviewer, integration gatekeeper Relevant for SaaS, APIs, data tools, AI-enabled workflow software, and security-conscious vendors
Operations leaders Operations, shared services, business transformation teams Process owner and internal champion Useful for suppliers offering workflow automation, efficiency, and service delivery improvements
Mid-market enterprise buyers Growth-stage firms with formal procurement and supply chain needs Budget holder or implementer Strong fit for scalable software and services with faster sales cycles
Startups and innovation teams Procurement tech startups, supply chain tech startups, innovation hubs Partner seeker, buyer of tools/services, ecosystem collaborator Useful for co-sell, channel, integration, and pilot opportunities
Consultants and advisors Procurement consultants, supply chain advisors, transformation firms Influencer, recommender, implementation partner Good channel partners and referral sources for B2B vendors
2. Event Location and Attendee Geographic Origin
Geographic Area Likely Attendee Origin Buyer Concentration Notes
Host city: New York City High likelihood of local enterprise attendees, startups, and service providers High Large concentration of corporate headquarters, finance, retail, logistics, and technology buyers
Host state / region: New York Attendees from metro New York, upstate New York, and nearby Tri-State organizations High Strong regional relevance for enterprise procurement and supply chain transformation teams
Nearby business hubs New Jersey, Connecticut, Boston, Philadelphia, Washington DC corridor Medium to High Convenient for enterprise attendees and vendors traveling by rail or short-haul air
National reach Procurement, supply chain, and enterprise tech leaders from across the United States High The event’s topic area supports national buyer draw, especially from large enterprises
International reach Global procurement and supply chain stakeholders, founders, and partners Medium DPW is an international brand; the New York edition may attract cross-border attendees and vendors
3. Audience Reach
Reach Level Assessment Explanation
National Primary classification The New York location and procurement/supply chain theme are likely to draw buyers from across the United States, especially enterprise and mid-market organizations.
Secondary reach: Global Supporting classification DPW’s broader brand and procurement-tech positioning suggest some international participation, though no current-year global attendance figure was publicly confirmed in the provided source.
4. Sample Buyer Companies and Websites
Buyer Company / Organization Buyer Type Why It Is Relevant Website Best Job Titles to Target Evidence Level
DPW New York / DPW B.V. Event organizer / ecosystem builder Official source confirms the event brand, positioning, and New York edition. dpw.ai Event Director, Partnerships Director, Sponsorship Sales, Community Lead Confirmed Sponsor / Exhibitor
Unilever Enterprise brand / procurement buyer Large global enterprise with significant procurement, supply chain, and sourcing needs. unilever.com Chief Procurement Officer, VP Procurement, Strategic Sourcing Director Strong Market Fit, Attendance Not Confirmed
PepsiCo Enterprise brand / supply chain buyer Highly relevant consumer goods company with large-scale sourcing and logistics operations. pepsico.com CPO, Procurement Manager, Supply Chain Director, Category Manager Strong Market Fit, Attendance Not Confirmed
Walmart Retail buyer / supply chain operator Retailer with complex sourcing, merchandising, and logistics requirements. walmart.com Director of Procurement, Category Manager, Supply Chain Director Strong Market Fit, Attendance Not Confirmed
Amazon Technology-enabled buyer / logistics operator Major enterprise with procurement, logistics, operations, and automation interests. amazon.com Procurement Lead, Operations Director, Supply Chain Technology Leader Strong Market Fit, Attendance Not Confirmed
JPMorgan Chase Large enterprise / corporate buyer Financial services organization with enterprise procurement, technology, and vendor management needs. jpmorganchase.com Head of Procurement, Vendor Management Director, CIO, IT Director Strong Market Fit, Attendance Not Confirmed
Pfizer Pharmaceutical enterprise buyer Complex global procurement, compliance, and supply chain requirements. pfizer.com Procurement Director, Strategic Sourcing Manager, Supply Chain Director Strong Market Fit, Attendance Not Confirmed
Johnson & Johnson Global enterprise buyer Relevant for procurement modernization, supplier management, and enterprise technology. jnj.com Chief Procurement Officer, Procurement Operations Lead, Category Manager Strong Market Fit, Attendance Not Confirmed
Target Retail buyer Retail sourcing, merchandising, and logistics decision-makers are well-aligned to the event theme. target.com Merchandising Director, Category Manager, Supply Chain Director Strong Market Fit, Attendance Not Confirmed
Home Depot Retail / supply chain buyer Large-scale sourcing and supplier management makes it a strong target profile. homedepot.com Procurement Manager, Supply Chain Director, Category Manager Strong Market Fit, Attendance Not Confirmed
DHL Supply Chain Logistics operator / buyer Directly aligned with supply chain technology, optimization, and service innovation. dhl.com Operations Director, Supply Chain Director, Digital Transformation Lead Strong Market Fit, Attendance Not Confirmed
Maersk Logistics / transportation buyer Supply chain visibility, freight, and digital operations are highly relevant. maersk.com Supply Chain Technology Lead, Operations Director, Procurement Manager Strong Market Fit, Attendance Not Confirmed
5. Job Profiles, Industries and Event Type
Priority Job Title / Function Department Seniority Level Why This Role Matters
1 Chief Procurement Officer Procurement C-Level Owns sourcing strategy, spend transformation, and vendor selection.
2 VP Procurement Procurement VP Controls procurement priorities and platform investments.
3 Director of Procurement Procurement Director Evaluates tools, manages sourcing initiatives, and influences purchasing.
4 Strategic Sourcing Manager Procurement / Sourcing Manager Hands-on buyer for sourcing technology, supplier management, and analytics.
5 Supply Chain Director Supply Chain Director Evaluates resilience, forecasting, logistics, and supplier collaboration tools.
6 Category Manager Procurement / Merchandising Manager Owns category-level buying decisions and supplier performance.
7 CIO / CTO IT / Technology C-Level Relevant for technology integration, data, security, and automation buying decisions.
8 Operations Director Operations Director Influences process improvement, workflow efficiency, and vendor rollout decisions.
9 Partnerships Director / Business Development Director Partnerships / Commercial Director Important for ecosystem deals, channel partnerships, and integration opportunities.
10 Program Manager / Transformation Lead Operations / PMO Manager to Director Often drives implementation, rollout, and internal adoption of new tools.
Priority Apollo Industry Why It Fits the Event Best Buyer Use Case
1 Business Supplies & Equipment Common procurement category for enterprise sourcing teams Procurement technology, supplier management, category sourcing
2 Information Technology & Services Core for digital procurement, integrations, workflow, and data tools SaaS, implementation, system integration
3 Logistics & Supply Chain Directly aligned to the event’s supply chain focus Visibility, planning, transportation, supplier coordination
4 Computer Software Software buyers are central to DPW’s tech-innovation positioning SaaS, workflow automation, analytics, AI
5 Retail Retailers depend on sourcing, merchandising, and supply chain optimization Retail sourcing, vendor management, inventory tools
6 Consumer Goods Large procurement teams and global supplier networks Spend management, sourcing, supplier collaboration
7 Food & Beverages High-volume supply chains and procurement complexity Commodity sourcing, supplier risk, logistics
8 Financial Services Enterprise vendor management and procurement tech buyers Governance, compliance, workflow automation
9 Pharmaceuticals Complex regulated supply chains and sourcing requirements Compliance-focused procurement and supplier management
10 Management Consulting Advisors influence buying decisions and implementation paths Advisory partnerships, transformation programs, referrals
6. Estimated Attendance
Metric Figure Status Source / Basis Notes
Estimated total footfall Not publicly confirmed Unconfirmed Official excerpt provided by requester does not include a verified attendance count Do not use as a confirmed audience-size claim
Exhibitor count Not publicly confirmed Unconfirmed No verified exhibitor total in the provided source excerpt Possible on event agenda / sponsor pages, but not confirmed here
Buyer count Not publicly confirmed Unconfirmed No verified buyer registration total in the provided source excerpt Likely buyer-heavy, but not numerically verified
Speaker count Not publicly confirmed Unconfirmed Agenda page referenced on site, but no speaker total was included in the supplied text Speaker list may be available on the live agenda page
Sponsor count Not publicly confirmed Unconfirmed No confirmed sponsor count in provided source excerpt Use sponsor page for validation if available
Historical attendance 2,000+ innovators in Amsterdam for DPW Amsterdam 2026 Historical / prior-year evidence Official website text for DPW Amsterdam only Useful directional indicator for DPW brand scale, not a verified New York count
7. Key Focus Areas and Buyer Engagement
Focus Area Typical Buyer Need Buyer Engagement Opportunity Relevant Supplier Offering
Procurement transformation Modernize sourcing and buying workflows Executive demos and strategic consultations Procurement suites, spend analytics, workflow automation
Supply chain visibility Improve transparency and control across suppliers Operational case studies and ROI messaging Control tower tools, tracking, analytics platforms
AI and automation Reduce manual work and speed decisions Product demos and technical discovery AI-assisted sourcing, document automation, copilots
Supplier management Track performance, onboarding, and compliance Targeted solution workshops SRM, onboarding, vendor risk, compliance tools
Data and analytics Visibility into spend, savings, and performance Dashboard-driven storytelling BI, reporting, dashboards, predictive analytics
Partnerships and ecosystem building Find integration partners and commercial collaborators Alliance meetings and channel conversations APIs, integrations, implementation services
Lead Quality Assessment
Factor Assessment Explanation
Buyer relevance Very High The event theme is directly centered on procurement and supply chain technology buyers.
Decision-maker availability High CPOs, VPs, directors, and transformation leaders are likely to be present or represented.
Data collection potential Medium Useful attendee intelligence is likely available through agenda, sponsor, and speaker pages, but current-year attendance lists were not verified in the supplied excerpt.
Apollo targeting potential Very High Clear industry and title clusters support strong Apollo segmentation.
Geographic targeting potential High New York City provides strong access to Northeast enterprise buyers and global headquarters.
Best outreach approach High-touch, account-based outreach Targeted, role-specific messaging around ROI, efficiency, and digital transformation performs best.
Overall lead quality Very High Strong B2B lead-generation event for procurement, supply chain, and enterprise technology vendors.
Best use case Attendee list building, exhibitor prospecting, partner sourcing, and enterprise account targeting Suitable for B2B lead generation agencies, event-data companies, and sales teams seeking procurement-tech buyers.
Limitations / risks Moderate Official excerpt does not confirm current-year venue, attendance totals, exhibitor list, or attendee list for the New York edition.
Apollo.io Targeting Recommendation
Filter Type Recommended Filters Purpose
Apollo industries Business Supplies & Equipment; Information Technology & Services; Logistics & Supply Chain; Computer Software; Retail; Consumer Goods; Financial Services; Pharmaceuticals; Management Consulting Focus on the most likely buyer industries for procurement and supply chain technology
Departments Procurement; Supply Chain; Operations; IT; Innovation; Strategy; Partnerships Surface the functional owners and technical evaluators
Seniority Manager; Director; VP; CXO Prioritize decision-makers and budget holders
Job titles Chief Procurement Officer, VP Procurement, Director of Procurement, Strategic Sourcing Manager, Supply Chain Director, Category Manager, CIO, CTO, IT Director, Operations Director, Partnerships Director Target the exact roles most likely to attend or influence buying
Geography United States; Northeast; New York; New Jersey; Connecticut; Pennsylvania; Massachusetts Prioritize nearby enterprise buyers and travel-feasible accounts
Employee size 201–500; 501–1,000; 1,001–5,000; 5,001–10,000; 10,000+ Match the mid-market and large-enterprise audience described by the organizer
Keywords procurement, sourcing, supply chain, spend management, supplier management, SRM, category management, transformation, workflow automation, digital procurement, AI, analytics Capture high-intent accounts researching solutions
Company type Enterprise, mid-market, growth-stage startup, consulting/advisory, logistics operator, retail chain, manufacturer Reflects the event’s stated mix of startups, tech leaders, and enterprises
Suggested Apollo Search Logic: (procurement OR sourcing OR “supply chain” OR “spend management” OR “supplier management” OR “category manager”) AND (director OR VP OR head OR chief OR manager) AND (New York OR New Jersey OR Connecticut OR United States) AND (enterprise OR mid-market).
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
Source Type What It Verified Reliability
DPW official website Official organizer source Brand positioning, DPW Amsterdam timing, DPW New York presence, Brooklyn reference, event theme and audience description High
Requester-provided event details User-supplied event metadata City, state, country, venue, and 2026 dates used in the report where official confirmation was not available in the supplied excerpt Medium
Official site text: “DPW Amsterdam, to be held from September 30 - October 1, 2026 is the most influential tech event in procurement and supply chain” Official event copy Primary event theme and broader DPW market positioning High
Official site text: “DPW New York accelerates innovation and impact by connecting startups, tech leaders, mid-market and large enterprises.” Official event copy Attendee composition and event purpose High

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