digitalBAU - Digital Solutions in the Construction Industry
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About this event
digitalBAU – Digital Solutions in the Construction Industry (Trade Fair)
digitalBAU is the trade fair for digital solutions in the construction industry and focuses on the digital transformation across the full value and process chain of construction—from planning and building to operation and management of buildings and cities.
Dates
March 21–23, 2028
Location
Koelnmesse
Messeplatz 1, 50679 Cologne
Cologne, Germany
What the event connects
digitalBAU brings together suppliers of IT hardware and software and providers of digital solutions for the construction sector. These are connected with the broader ecosystem of architecture and engineering, industry and trade, research and science, as well as associations and politics.
Key themes
- Circular economy in construction
- Digital construction process optimization
- Use of artificial intelligence in construction
- Digitalization for existing buildings
Why attend
The fair is designed for companies and organizations that want to understand where the construction industry is heading and to exchange concrete approaches, technologies, and solutions. With its cross-industry focus, digitalBAU supports dialogue between technology providers and decision-makers from construction-related fields working on implementation along the entire construction lifecycle.
Who should visit
Attendees typically include stakeholders involved in the modernization and digital transformation of the construction sector—such as solution providers, innovation and technology teams, and organizations working on architecture, engineering, construction processes, and building operations.
Data sheet
digitalBAU - Digital Solutions in the Construction Industry – Event Attendee & Buyer Profile Analysis
Event Date: March 21–23, 2028
Location: Cologne, Germany
Event Status: Upcoming
Research Date: July 1, 2026
| Event Overview | |
|---|---|
| Event Name | digitalBAU - Digital Solutions in the Construction Industry |
| Event Date | March 21–23, 2028 |
| Event Status | Upcoming |
| Venue | Koelnmesse |
| City | Cologne |
| State / Region | North Rhine-Westphalia |
| Country | Germany |
| Organizer | Messe München GmbH |
| Official Event Website | digital-bau.com/en/trade-fair/ |
| Event Type | Trade fair / B2B exhibition |
| Primary Category | Building & Construction |
| Secondary Applicable Categories | IT & Technology; Industrial Engineering |
| Audience Reach | National with strong European reach |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. Official site references approximately 16,000 sqm of exhibition space and around 270 exhibitors on the German homepage. |
| Attendance Data Reliability | Medium for exhibitor-space indicators; low for attendee count because no public figure was confirmed in the supplied official content. |
| Main Purpose of Event | To connect providers of digital solutions with decision-makers across the construction value chain, including planning, building, operations, and building management. |
| About the Event |
|---|
|
digitalBAU is a specialized trade fair focused on digital solutions for the construction industry. The official event description positions it as a platform for digital transformation across the construction value chain, spanning planning, building, operating, and managing buildings and cities. Core themes include circular economy, digital construction process optimization, artificial intelligence in construction, and digitalization for existing buildings.
The event matters because it brings together software and IT solution providers with architecture and engineering firms, contractors, industrial and trade stakeholders, research and science organizations, associations, and policymakers. For B2B sellers, this creates strong potential for lead generation, partnership development, and solution selling into construction technology, project delivery, and digital operations workflows. |
| 1. Who Attends: Buyers / Attendees | |||
|---|---|---|---|
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
| Construction executives | General contractors, construction groups, project developers | Strategic technology and process decision-makers | High-value buyers for digital project delivery, workflow automation, and construction software |
| Procurement and sourcing teams | Large contractors, engineering firms, developers, facility owners | Vendor qualification, software purchasing, supplier selection | Relevant for SaaS, BIM, collaboration, and construction tech vendors |
| Project and program managers | Construction companies, EPC firms, infrastructure operators | Influence on tool adoption and implementation | Strong fit for scheduling, collaboration, and digital project controls solutions |
| Architecture and engineering leaders | Architectural firms, engineering consultancies, design offices | Technical evaluation and specification influence | Relevant for BIM, design automation, digital twin, and visualization vendors |
| IT and digital transformation leaders | Construction enterprises, property operators, engineering firms | Evaluate systems integration, data, security, and software architecture | Best audience for SaaS, cloud, AI, analytics, and cybersecurity suppliers |
| Facility and asset management teams | Owners, operators, real estate and property managers | Operational buying and lifecycle management | Relevant for digital building management, maintenance, and lifecycle platforms |
| Public sector and municipal stakeholders | Cities, municipalities, transport authorities, public infrastructure bodies | Procurement, infrastructure planning, policy influence | Important for smart city, public works, and infrastructure digitization suppliers |
| Associations, researchers, and consultants | Industry associations, universities, research institutes, advisory firms | Influence, education, agenda-setting, and ecosystem partnerships | Useful for thought leadership, partnership, and market education |
| 2. Event Location and Attendee Geographic Origin | |||
|---|---|---|---|
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
| Host city: Cologne | Local and metropolitan area professionals | Medium | Strong access to regional contractors, developers, and public-sector stakeholders |
| Host region: North Rhine-Westphalia | Construction, engineering, industrial, and infrastructure buyers across the region | High | Largest near-market concentration for digital construction decision-makers in Germany |
| Nearby business hubs | Düsseldorf, Bonn, Aachen, Ruhr area, Frankfurt corridor | High | Dense concentration of industrial, real estate, engineering, and technology buyers |
| National reach | Germany-wide attendance from owners, contractors, and technology vendors | High | Event topic is relevant to national construction modernization and digitalization projects |
| International reach | European construction technology stakeholders, software vendors, and partners | Medium | Potential inbound interest from neighboring markets, especially Benelux, Austria, Switzerland, and CEE |
| Trade corridors and ecosystem zones | DACH, Benelux, and broader EU construction-tech markets | Medium to High | Most relevant for suppliers seeking regional channel partners and enterprise buyers |
| 3. Audience Reach | ||
|---|---|---|
| Reach Level | Assessment | Explanation |
| Primary Reach: National | High | The event is centered in Germany and addresses national construction market digitalization priorities. |
| Secondary Reach: Regional / European | Strong | Cologne attracts buyers from nearby European markets and the broader DACH/Benelux corridor. |
| 4. Sample Buyer Companies and Websites | |||||
|---|---|---|---|---|---|
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
| HOCHTIEF | General contractor / construction group | Large-scale contractor with strong need for digital project execution, BIM, and enterprise systems | hochtief.com | Chief Digital Officer, CIO, Head of BIM, Procurement Director | Strong Market Fit, Attendance Not Confirmed |
| STRABAG | Construction group | Major contractor likely to evaluate digital planning, site productivity, and collaboration tools | strabag.com | Digital Transformation Lead, Procurement Manager, Innovation Manager | Strong Market Fit, Attendance Not Confirmed |
| Bilfinger | Industrial services / engineering | Relevant for digital project delivery, asset lifecycle, and industrial construction software | bilfinger.com | IT Director, Operations Director, Head of Engineering, Sourcing Manager | Strong Market Fit, Attendance Not Confirmed |
| Züblin | Construction contractor | Likely buyer for digital construction workflows, site management, and collaboration platforms | zueblin.de | BIM Manager, IT Manager, Procurement Lead, Project Director | Strong Market Fit, Attendance Not Confirmed |
| PORR | Construction contractor | Large contractor with potential need for digital planning, execution, and reporting solutions | porr-group.com | Digitalization Manager, Procurement Manager, Construction Operations Lead | Strong Market Fit, Attendance Not Confirmed |
| WOLFF & MÜLLER | Construction company | Potential buyer for digital project controls, field productivity, and process optimization tools | wolff-mueller.de | Operations Director, Head of IT, Procurement Manager | Strong Market Fit, Attendance Not Confirmed |
| Drees & Sommer | Engineering / consulting | Strong fit for digital engineering, BIM, sustainability, and smart building solutions | dreso.com | Partner, Director Digital Transformation, Head of BIM, Innovation Lead | Strong Market Fit, Attendance Not Confirmed |
| Schüco | Building materials / envelope systems | Relevant for digital product configuration, specification, and construction ecosystem integration | schueco.com | Product Manager, Digital Sales Director, IT Manager | Strong Market Fit, Attendance Not Confirmed |
| Saint-Gobain | Building materials / industrial supplier | Potential buyer for digital construction ecosystem, specification, and lifecycle tools | saint-gobain.com | Innovation Director, Digital Transformation Lead, Product Manager | Strong Market Fit, Attendance Not Confirmed |
| Bundesamt / municipal building and infrastructure teams | Government / public sector | Public procurement and infrastructure digitization use cases are highly relevant to the event | bund.de | Procurement Officer, Facility Manager, Project Manager, Digitalization Lead | Strong Market Fit, Attendance Not Confirmed |
| BAM Deutschland / infrastructure operators | Infrastructure / engineering | Relevant for digital infrastructure planning, asset management, and construction operations | bam.com | Program Manager, Engineering Director, Procurement Manager | Strong Market Fit, Attendance Not Confirmed |
| Toll Brothers / large developers | Developer / real estate | Useful target for digital design, construction management, and asset lifecycle tools | tollbrothers.com | Development Director, CIO, Project Executive | Strong Market Fit, Attendance Not Confirmed |
| 5. Job Profiles, Industries and Event Type | ||||
|---|---|---|---|---|
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
| 1 | Chief Digital Officer / CIO / CTO | Digital / IT | C-level | Owns enterprise technology and digital transformation decisions. |
| 2 | VP Procurement / Procurement Director | Procurement | VP / Director | Controls supplier selection, budget, and software/vendor approvals. |
| 3 | Head of BIM / BIM Manager | Design / Engineering | Manager / Head | Key stakeholder for model-based design and construction technology. |
| 4 | Head of Innovation / Digital Transformation Lead | Innovation / Strategy | Director / Head | Evaluates emerging tools such as AI, digital twins, and workflow automation. |
| 5 | Operations Director / Construction Operations Manager | Operations | Director / Manager | Needs practical tools to improve productivity, schedule, and site performance. |
| 6 | Project Executive / Program Manager | Project Delivery | Senior Manager | Influences platform adoption across active projects and portfolios. |
| 7 | Facility Director / Asset Manager | Facilities / Asset Management | Director / Manager | Relevant for building operations, maintenance, and lifecycle technology. |
| 8 | Category Manager / Strategic Sourcing Manager | Sourcing | Manager | Evaluates technology suppliers and commercial terms for digital tools. |
| Apollo Industry Recommendations | |||
|---|---|---|---|
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
| 1 | Construction | Core industry for digital construction solutions | Contractors, developers, project delivery teams |
| 2 | Civil Engineering | Engineering-led project and infrastructure workflows | Design, infrastructure, and digital project controls |
| 3 | Architecture & Planning | A major attendee group for digital design and BIM | Design software, visualization, and planning tools |
| 4 | Information Technology & Services | Digital platforms, integration, and enterprise systems | SaaS, cloud, systems integration, analytics |
| 5 | Computer Software | Direct fit for construction tech vendors | BIM, ERP, PM, collaboration, workflow automation |
| 6 | Mechanical or Industrial Engineering | Relevant to industrialized construction and technical systems | Engineering software and process optimization |
| 7 | Real Estate | Owners, developers, and asset managers need digital building tools | Property technology and lifecycle management |
| 8 | Facilities Services | Building operation and maintenance use cases | FM software, digital maintenance, asset data |
| 9 | Government Administration | Public procurement and infrastructure digitization | Public-sector project and building management |
| 10 | Building Materials | Suppliers integrating digital sales and specification workflows | Product data, digital catalogs, configurators |
| 11 | Environmental Services | Circular economy and sustainability themes are explicitly highlighted | ESG reporting, circularity, compliance tools |
| 12 | Information Services | Data, market intelligence, and digital content needs | Data platforms and analytics tools |
| 6. Estimated Attendance | ||||
|---|---|---|---|---|
| Metric | Figure | Status | Source / Basis | Notes |
| Estimated total footfall | Not publicly confirmed | Confirmed unavailable | Official event content provided does not publish attendance count | Use with caution for forecast models |
| Exhibitor count | Around 270 exhibitors | Estimated / official site reference | Official German homepage content | Indicative scale only; not a guaranteed current-year final count |
| Exhibition space | 16,000 sqm | Estimated / official site reference | Official German homepage content | Useful proxy for event scale |
| Buyer count | Not publicly confirmed | Unavailable | No buyer list provided in official content excerpt | Use attendee profiling instead of exact buyer volume |
| Historical attendance | Not included in supplied source text | Unavailable here | Official site references past editions and figures page, but no numeric attendance value supplied in the excerpt | Attendance figure not publicly confirmed by the organizer. |
| 7. Key Focus Areas and Buyer Engagement | |||
|---|---|---|---|
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
| Digital construction process optimization | More efficient planning, coordination, and execution | Executive demos and workflow workshops | Project management software, field tools, ERP integration |
| AI in construction | Predictive planning, automation, and decision support | High-interest innovation conversations | AI analytics, copilots, automation engines |
| BIM and digital design | Model-based collaboration and data fidelity | Technical product demos and solution mapping | BIM software, model coordination, digital twin tools |
| Circular economy | Lifecycle efficiency and material reuse | Sustainability-led value proposition | ESG, material traceability, compliance platforms |
| Existing building digitization | Retrofit, operations, and building data visibility | Facility and asset-management use cases | FM software, asset databases, sensor integration |
| Public-sector digitization | Compliance, procurement, and infrastructure modernization | Government meetings and project briefings | GovTech, procurement tech, digital project governance |
| Lead Quality Assessment | |
|---|---|
| Factor | Assessment / Explanation |
| Buyer relevance | Very High — the event is explicitly built around digital solutions for construction buyers. |
| Decision-maker availability | High — likely presence of executives, procurement, IT, project delivery, and engineering leaders. |
| Data collection potential | High — trade fair environment is suitable for lead capture, meetings, and list-building. |
| Apollo targeting potential | Very High — strong fit for construction, engineering, IT, procurement, and real estate filters. |
| Geographic targeting potential | High — Germany and the wider DACH/Benelux corridor are practical territory targets. |
| Best outreach approach | Account-based outreach to contractors, developers, engineering firms, and public-sector buyers with construction digitalization pain points. |
| Overall lead quality | High |
| Best use case | Construction-tech demand generation, attendee profiling, exhibitor targeting, and enterprise sales outreach. |
| Limitations / risks | No confirmed attendee count in the provided official content; current-year participant list not supplied here. |
| Apollo.io Targeting Recommendation | ||
|---|---|---|
| Filter Type | Recommended Filters | Purpose |
| Apollo Industries | Construction; Civil Engineering; Architecture & Planning; Information Technology & Services; Computer Software; Real Estate; Facilities Services; Government Administration; Building Materials; Mechanical or Industrial Engineering | Capture core buyer and influencer organizations in digital construction. |
| Departments | Procurement; Information Technology; Engineering; Operations; Strategy; Innovation; Facilities; Project Management | Reach both buyers and technical evaluators. |
| Seniority | Manager; Director; VP; CXO; Head | Prioritize decision-makers and budget holders. |
| Job titles | CIO, CTO, CDO, Procurement Director, Strategic Sourcing Manager, BIM Manager, Head of Digital Transformation, Operations Director, Project Director, Facility Manager | Target the most relevant buying roles for construction-tech solutions. |
| Geography | Germany; North Rhine-Westphalia; Cologne; DACH; Benelux | Align outreach with event geography and nearby buyer markets. |
| Employee size | 51–200; 201–500; 501–1,000; 1,001–5,000; 5,001+ | Prioritize mid-market and enterprise buyers with purchasing capacity. |
| Keywords | BIM, digital construction, construction software, project management, digital twin, AI, workflow automation, facility management, asset management, ERP | Refine for intent and topical relevance. |
| Company type | Private; Public; Government-related; Enterprise; Mid-market | Mix of private-sector and public-sector procurement opportunities. |
Suggested Apollo Search Logic: (construction OR civil engineering OR architecture OR real estate OR facilities services) AND (CIO OR CTO OR procurement OR sourcing OR BIM OR digital transformation OR operations OR project management) AND geography:(Germany OR "North Rhine-Westphalia" OR Cologne OR DACH)
| Client Fit Review Required |
|---|
| Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event. |
| Sources & Verification Notes | |||
|---|---|---|---|
| Source | Type | What It Verified | Reliability |
| digitalBAU official trade fair page | Official organizer website | Event name, status as upcoming, dates, location, venue, organizer, event purpose, key themes, and opening hours | High |
| digitalBAU official homepage | Official event website | Official German-language overview, event framing, and exhibitor-space reference | High |
| Koelnmesse | Venue / fairground reference | Venue identity and city context for Cologne | High |
| digitalBAU exhibitor directory / hall plan reference | Official event navigation resource | Confirmed that the event maintains exhibitor and visit-planning infrastructure | Medium |
| digitalBAU official themes section | Official content / agenda framing | Key themes: circular economy, digital process optimization, AI, digitalization for existing buildings | High |
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Tell us your work email and our AI instantly builds a buyer list matched to digitalBAU - Digital Solutions in the Construction Industry — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
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