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About this event
DevLearn Conference & Expo 2026 (Description + Buyer/Attendee Research Focus)
DevLearn Conference & Expo is positioned as North America’s largest learning technologies event. The conference brings together people across roles, industries, and experience levels to explore how design, technology, and evidence-based practices improve learning experiences and outcomes. It also highlights how AI and emerging technologies are shaping the learning ecosystem.
Event Snapshot (from official source)
- Main Conference Dates: November 4–6, 2026
- Pre-Conference Learning Dates: November 1–3, 2026
- Venue: MGM Grand
- City/Region: Las Vegas
- Country: United States (implied by North America and Las Vegas; not explicitly stated in the provided text)
- Topline Scale: 4,000+ attendees; 175+ exhibitors & sponsors
- Learning Activities: 200+ learning activities
- Event Format Includes: Conference sessions plus an Expo (with exhibitors, demos, and expo-only options)
1) Who attends (BUYERS / ATTENDEES)
DevLearn is not a single-purpose “department-only” trade show. It is structured as a learning-technology ecosystem event that attracts learning leaders and practitioners, technology and solution providers, and people involved in talent development and learning outcomes.
Primary attendee and buyer layers we should target for attendee-list qualification:
- Learning & Development leadership: Learning leaders who own strategy for training and learning operations.
- L&D / Talent Development practitioners: People responsible for designing programs, building content, running implementations, and driving adoption.
- Learning technology owners: Teams responsible for selecting, implementing, and governing learning platforms and related tools.
- Instructional design & learning experience roles: Professionals focused on learning design, content development, and learning effectiveness.
- Evidence-based learning & performance improvement: Attendees interested in measurable learning outcomes and applying proven approaches.
- Expo attendees with buying influence: People using the Expo for product evaluation, discovery, and hands-on demos.
- Solution providers & sponsors: While not “buyers” in every sense, many sponsor/exhibitor personnel are typically in sales, partnerships, product, alliances, and enterprise solution delivery—often making them high-intent contacts.
Buyer-fit framing (how we position the list for conversion): we should qualify buyers around ownership of learning tech outcomes—decision-making, budget influence, vendor evaluation, program execution, and platform/tool governance—rather than targeting generic “event attendee” roles alone.
2) Where the show is happening + attendee geographic origin
- Where the show is happening: MGM Grand, Las Vegas.
- Attendee geographic origin: The provided official text does not specify attendee origin breakdown (local vs. national vs. international mix). Based on the event being described as North America’s largest learning technologies event, the majority is likely North America-focused, but we should not treat that as confirmed without additional source input.
What we can reliably do: Use event location targeting for logistics (Las Vegas) and treat the audience as predominantly North American until the client shares additional internal assumptions or we receive more data on confirmed attendee geography.
3) Audience reach (Local / National / Global)
The official description states DevLearn is “North America’s Largest Learning Technologies Event.” That directly supports a North America / national reach characterization (with possible participation beyond North America, though “global” is not explicitly stated in the provided text).
- Reach type (best-supported): North America-wide / national within North America
- Global reach: Not explicitly stated in the provided official text
4) Sample buyer company names (BUYERS ONLY) + Websites
The official text provides attendee and exhibitor counts, but it does not publish a “buyer company list” (e.g., who attends as buyers) in the provided excerpt. Therefore, we can’t claim these are confirmed “attending buyers” for this specific year based solely on the provided content.
Below are high-probability buyer targets for DevLearn-style learning technology purchasing and evaluation, presented as “buyer-company targets” for attendee qualification and outreach. We would validate them against the client’s ICP and the event’s exhibitor/sponsor lists where available during onboarding.
| Priority | Company | Website | Best Title to Target | Why This is a Good Buyer Fit |
|---|---|---|---|---|
| 1 | AT&T | https://www.att.com | Director, Learning & Development / Talent Development | Large enterprise training organizations typically evaluate learning technology, content approaches, and measurable performance outcomes. |
| 2 | IBM | https://www.ibm.com | Global Learning Program Manager / Learning Technology Owner | Strong precedent for enterprise learning transformation and enterprise platforms for workforce learning. |
| 3 | Microsoft | https://www.microsoft.com | Head of Learning Solutions / Talent & Learning Technology Lead | Roles connected to internal learning strategy and adoption typically align with learning tech conferences. |
| 4 | Walmart | https://www.walmart.com | VP, Learning & Workforce Development | Retail scale drives demand for learning systems, training effectiveness, and scalable learning experiences. |
| 5 | Home Depot | https://corporate.homedepot.com | Director, Talent Development / Learning Technology | Broad workforce training needs and ongoing learning platform evaluation fit DevLearn’s buyer audience. |
| 6 | Amazon (Workforce Development / Learning) | https://www.aboutamazon.com | Learning & Development Program Manager / L&D Technology Lead | Large-scale operations commonly require learning technology ecosystems and measurable training outcomes. |
| 7 | Accenture | https://www.accenture.com | Learning Lead / Capability Development Director | Consulting and enablement organizations often invest in learning platforms, instructional design, and learning effectiveness models. |
| 8 | Deloitte | https://www.deloitte.com | Learning Transformation Manager / Talent Development Lead | Enterprise talent enablement and technology-driven learning transformation aligns with DevLearn positioning. |
| 9 | PwC | https://www.pwc.com | Learning & Development Transformation Manager | Strong match for learning strategy, evidence-based approaches, and technology adoption conversations. |
| 10 | Siemens | https://www.siemens.com | Global Training & Learning Solutions Manager | Industrial enterprises frequently seek advanced training frameworks and digital learning solutions. |
| 11 | Procter & Gamble (P&G) | https://us.pg.com | Director, Learning & Development / Organizational Development | Global workforce learning and performance improvement typically require modern learning technologies. |
| 12 | Pfizer | https://www.pfizer.com | Learning Strategy Lead / Training Technology Manager | Highly regulated, training-intensive environments typically invest in learning effectiveness and platform governance. |
| 13 | UnitedHealth Group | https://www.unitedhealthgroup.com | Manager, Workforce Learning / Talent Development | Large healthcare workforce learning needs make learning technology and training operations critical. |
| 14 | Bank of America | https://www.bankofamerica.com | Director, Learning & Development / Enterprise Training Programs | Financial services organizations commonly evaluate learning platforms, learning analytics, and structured talent development. |
| 15 | JPMorgan Chase | https://www.jpmorganchase.com | Head of Learning Solutions / Talent Development Lead | Enterprise training and enablement typically align with learning tech agendas emphasizing AI and practical solutions. |
| 16 | Unilever | https://www.unilever.com | Learning & Development Manager / HR Learning Technology Owner | Global workforce learning requires scalable learning tech and evidence-based development practices. |
| 17 | Shell | https://www.shell.com | Training Technology Manager / Learning Programs Director | Energy organizations often invest in workforce training systems and learning experience improvements. |
| 18 | Nike | https://about.nike.com | Director, Workforce Learning / Talent Enablement | Retail and corporate enablement typically involves learning platforms, content strategy, and training effectiveness. |
| 19 | Ford Motor Company | https://corporate.ford.com | Training & Learning Program Manager | Manufacturing + workforce training needs commonly align with adoption of modern learning technologies. |
| 20 | Cisco | https://www.cisco.com | Learning Transformation Lead / Learning Platform Owner | Technology companies frequently evaluate learning experiences, AI-enabled learning, and enterprise-scale platforms. |
Top “starter” buyer targets to test first: Walmart, Home Depot, IBM, Microsoft, AT&T (broad workforce + strong propensity to evaluate learning systems).
5) Job profiles, industries & event type
Best job profiles to target (attendee qualification titles):
- Chief Learning Officer (CLO) / VP Learning
- Director, Learning & Development
- Director, Talent Development / Workforce Development
- Learning Technology Manager / Learning Systems Owner
- Training Technology Lead / L&D Platform Owner
- Learning Operations Manager (Learning Ops)
- Instructional Design Director / Head of Instructional Design
- Learning Experience Design (LXD) Leader
- Program Manager, Learning Programs
- Organizational Development (OD) Learning Lead
- Learning Analytics / Measurement & Impact Lead
- Change Management Lead for Learning Transformation
- Curriculum / Learning Content Strategy Manager
- Customer Education / Enablement Leader (the event mentions customer education tracks)
Industries that typically match DevLearn buyer needs (based on the event’s learning-technology focus):
- Education & training organizations
- Enterprise HR / Talent Management
- Workforce development & skills training
- Software & tech companies with internal and customer learning needs
- Healthcare, finance, retail, and industrial firms with large training footprints
Event type: Learning technologies conference + expo. The official description emphasizes “real-world strategies,” “hands-on experiences,” and practical solutions, with explicit focus on AI and emerging tools.
6) Estimated attendance (expected total footfall)
The official content states 4,000+ attendees and 175+ exhibitors & sponsors.
Because the excerpt does not provide a day-by-day breakdown, we should treat the 4,000+ figure as the overall conference audience estimate for the event period (including pre-conference, main conference, and expo participation).
7) Key focus areas & buyer engagement
Key focus areas (explicit from official text):
- What’s working: Real-world strategies, practical solutions, proven approaches, case studies, and hands-on sessions.
- What’s next: Emerging technologies, including AI, and how peers are pushing boundaries.
- What’s new (this year): Expanded networking opportunities, Buzz Discussions, fresh session formats, team-focused content, and additional tracks (including Higher Education and Customer Education tracks).
- Learning formats that support buying evaluation: BYOD hands-on sessions, 90-minute mastery sessions, leadership exchange discussions, learning tech meetups.
- Networking & engagement components: Team-focused content and multiple structured ways to connect beyond standard expo floor traffic.
Buyer engagement approach (how we translate attendee-list value into conversion):
- Session-aligned targeting: We prioritize titles linked to learning strategy, learning technology ownership, and measurement/impact—because those roles connect directly to “What’s working / what’s next.”
- Expo relevance targeting: We qualify attendees who likely attend for demos, live sessions, and evaluation of latest tools.
- Team-based decision makers: We prioritize learning leadership and program owners who sponsor or influence multi-seat/department implementations (the event explicitly supports team-focused content).
- Emerging tech interest: We flag AI-leaning roles and transformation leaders because the event is structured to address AI and emerging tools.
8) Buyer qualification based on your product fit (we need your client website)
We can refine the “best buyers” and tighten the list (titles, industries, and likely intent segments) if you share the client website so we can review the product and map it to the DevLearn buying landscape.
Please send:
- The client website URL
- Who the product is for (e.g., HR/L&D leaders, instructional designers, customer education teams, compliance training, sales enablement, etc.)
- Target regions (if any) and typical company size
- Whether the client sells to enterprises, mid-market, or education institutions
Once we have that, we will return: (a) the best buyer segments to prioritize, and (b) a revised ranked table of buyer-company targets + title targeting aligned to the client’s exact use case and value proposition.
Note on our process: we present buyer targeting on your behalf, and we tailor the attendee selection criteria to match your client’s requirements and procurement context.
9) Suggested industry targeting (aligned to common “learning tech / L&D” buyer paths)
Using the industry taxonomy you referenced, DevLearn most strongly aligns with the following industry groupings (we recommend selecting multiple industries rather than a single one to avoid missing buyers):
- Education Management
- Higher Education
- Professional Training & Coaching
- E-Learning
- Program Development
- Marketing & Advertising (for customer education enablement and learning-driven go-to-market teams, where relevant)
- Human Resources (for L&D and talent development ownership)
- Information Technology & Services (for learning platforms, authoring tools, analytics, integrations)
- Computer Software (for SaaS learning products)
- Research (for measurement/impact and learning effectiveness roles)
- Outsourcing/Offshoring (for training vendors and learning services that support enterprise delivery)
Recommended short-list for fastest results (if we must pick 3): E-Learning, Professional Training & Coaching, Human Resources.
Next Step
Please share the client website. After review, we will produce a tighter “best buyer” set for DevLearn Conference & Expo 2026—prioritizing the exact job titles and industry intersections most likely to convert based on your client’s product positioning.
Data sheet
DevLearn Conference & Expo – Event Attendee & Buyer Profile Analysis
Event date: November 4–6, 2026 |
Location: MGM Grand, Las Vegas, NV, United States |
Event status: Upcoming |
Research date: July 1, 2026 |
Client website: Not provided
Event Overview
| Field | Details |
|---|---|
| Event Name | DevLearn Conference & Expo |
| Event Date | November 4–6, 2026 (Main Conference); November 1–3, 2026 (Pre-Conference Learning) |
| Event Status | Upcoming |
| Venue | MGM Grand |
| City | Las Vegas |
| State / Region | Nevada |
| Country | United States |
| Organizer | The Learning Guild |
| Official Event Website | devlearn.com |
| Event Type | Conference & Expo |
| Primary Category | Education & Training |
| Secondary Applicable Categories | Business Services, IT & Technology |
| Audience Reach | National; with meaningful North American reach |
| Estimated Attendance / Expected Footfall | 4,000+ attendees (official website) |
| Attendance Data Reliability | Confirmed by organizer’s official website |
| Main Purpose of Event | To showcase learning technologies, L&D strategies, AI-enabled training approaches, practical design methods, and peer networking for learning professionals |
About the Event
DevLearn Conference & Expo is positioned as North America’s largest learning technologies event. The official program combines conference sessions, pre-conference learning, an expo floor, peer networking, demo experiences, and hands-on education for learning and development professionals who are evaluating new tools, methods, and delivery models.
The event matters because it sits at the intersection of learning technology, workforce development, instructional design, and enterprise training strategy. It attracts decision-makers and practitioners who influence software selection, content strategy, L&D transformation, and vendor partnerships, making it highly relevant for B2B lead generation in education technology, talent development, training services, and AI-enabled learning solutions.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Learning & Development leaders | Enterprise employers, universities, healthcare systems, public sector employers | Own training strategy, budget, and vendor selection | Primary buyers for LMS, LXP, content, and learning services |
| Instructional design teams | Corporate learning groups, instructional design consultancies, universities | Influence tool and content decisions | Strong fit for authoring tools, content platforms, and design services |
| Training operations / program managers | Large employers and learning departments | Manage implementation, delivery, and adoption | Relevant for platform rollout, services, and enablement vendors |
| HR / talent development leaders | Mid-market and enterprise employers | Own employee development and upskilling priorities | Relevant for learning software, skills intelligence, and training providers |
| Technology decision-makers for learning systems | IT, enterprise applications, digital learning teams | Influence integrations, security, and platform procurement | Relevant for LMS/LXP, analytics, AI, and integration vendors |
| Association and society education teams | Professional associations, certification bodies | Own member education and credentialing programs | Relevant for learning platforms, CE/CME-style systems, and content suppliers |
| Higher education professional development teams | Universities, colleges, continuing education units | Select training tools and faculty/staff learning systems | Relevant for academic learning tech, staff training, and content vendors |
| Government and public-sector learning buyers | Federal, state, local, and public agencies | Training procurement, workforce development, and compliance learning | Relevant for compliant platforms, training services, and contract vehicles |
| Consultants and advisors | Learning consultants, implementation partners, systems integrators | Recommend and influence vendor choices | Strong channel and referral opportunity |
| Vendors and solution providers | Learning technology providers, publishers, content firms | Partnership, alliance, and channel-building roles | Relevant for co-selling, partnerships, and sponsorships |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Las Vegas | Local and regional attendees | Medium | Convenient for West Coast and Southwest buyers |
| Host state: Nevada | State-wide employers, education institutions, and agencies | Medium | Strong access to public-sector and hospitality training buyers |
| Nearby business hubs | Los Angeles, Phoenix, San Diego, Salt Lake City, Denver | High | Common feeder markets for enterprise learning and HR leaders |
| National reach | Corporate L&D, HR, higher ed, associations, public sector | Very High | Officially positioned as a North American event with broad national draw |
| International reach | Canada, Latin America, Europe, APAC learning professionals | Medium | Likely international interest due to technology and learning innovation focus |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary classification | The event is hosted in the U.S. and marketed broadly to learning professionals across multiple industries |
| Secondary reach | North American | Official positioning describes DevLearn as North America’s largest learning technologies event |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Amazon | Enterprise buyer | Large-scale workforce training, onboarding, and leadership development needs | amazon.com | Director, Learning & Development; Training Program Manager; Instructional Design Manager | Strong Market Fit, Attendance Not Confirmed |
| Walmart | Retail enterprise buyer | High-volume associate training and learning tech needs | walmart.com | VP Learning; Manager, Training Operations; LMS Administrator | Strong Market Fit, Attendance Not Confirmed |
| Target | Retail buyer | Enterprise learning, store training, and leadership development requirements | target.com | Director, Talent Development; Learning Experience Designer; Training Manager | Strong Market Fit, Attendance Not Confirmed |
| United Airlines | Aviation enterprise buyer | Safety, operations, compliance, and frontline training | united.com | Director, Learning Technology; Training Compliance Manager; Program Manager, L&D | Strong Market Fit, Attendance Not Confirmed |
| Mayo Clinic | Healthcare buyer | Clinical training, workforce upskilling, and compliance education | mayoclinic.org | Director, Education Services; Learning Systems Manager; Training Specialist | Strong Market Fit, Attendance Not Confirmed |
| IBM | Technology enterprise buyer | Digital learning, AI-enabled training, and enterprise talent development | ibm.com | Global L&D Director; Learning Platform Owner; Talent Development Lead | Strong Market Fit, Attendance Not Confirmed |
| Microsoft | Technology enterprise buyer | Enterprise learning, AI adoption, and workforce reskilling | microsoft.com | Director, Learning Solutions; Instructional Design Manager; Learning Program Manager | Strong Market Fit, Attendance Not Confirmed |
| U.S. Department of Veterans Affairs | Government buyer | Large-scale training, compliance, and employee development needs | va.gov | Training Officer; Program Manager; Procurement Specialist | Strong Market Fit, Attendance Not Confirmed |
| Cigna | Healthcare / insurance buyer | Employee learning, compliance, and customer-facing training | cigna.com | Learning & Development Director; Training Operations Lead; Content Strategy Manager | Strong Market Fit, Attendance Not Confirmed |
| Accenture | Consulting / services buyer | Large internal learning ecosystem and client-facing enablement needs | accenture.com | Learning Technology Director; Talent Development Lead; Enablement Manager | Strong Market Fit, Attendance Not Confirmed |
| University of Phoenix | Higher education buyer | Online learning design, faculty enablement, and learner engagement tools | phoenix.edu | Director of Learning Design; LMS Manager; Online Program Director | Strong Market Fit, Attendance Not Confirmed |
| Marriott International | Hospitality buyer | Frontline service, compliance, and leadership training | marriott.com | VP Training; Learning Innovation Manager; Operations Training Director | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Learning Officer / VP Learning & Development | L&D / HR | C-level / VP | Owns strategy and budget for learning platforms and transformation |
| 2 | Director of Learning & Development | L&D / HR | Director | Primary buyer for programs, vendors, and learning technology |
| 3 | Learning Technology Manager / LMS Manager | Learning Technology / IT | Manager | Evaluates platforms, integrations, and admin workflows |
| 4 | Instructional Design Manager | Learning Design | Manager / Director | Influences authoring tools, content workflows, and design standards |
| 5 | Training Program Manager | L&D / Operations | Manager | Implements learning initiatives and manages rollout |
| 6 | Talent Development Director | HR / Talent | Director | Connects employee development to retention and upskilling goals |
| 7 | Corporate University / Academy Leader | Education / HR | Director / VP | Buys platforms and content for internal academies |
| 8 | Government Training Officer / Program Manager | Public Sector / Workforce Development | Manager / Director | Supports compliance and agency-wide learning needs |
| 9 | Association Education Director | Education / Member Services | Director | Controls certification, CME/CE, and member learning programs |
| 10 | Learning Consultant / Implementation Partner | Professional Services | Senior IC / Partner | Influences tool selection and vendor shortlists |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | E-Learning | Core industry for learning platforms, content, and digital learning tools | LMS/LXP, content libraries, authoring tools |
| 2 | Education Management | Relevant for institutions and training organizations | Academic learning systems, staff development |
| 3 | Information Technology & Services | Learning tech integrations, security, admin workflows | Platform implementation, integrations |
| 4 | Human Resources | Most L&D buying decisions sit within HR organizations | Talent development, onboarding, upskilling |
| 5 | Professional Training & Coaching | Training consultants and learning service providers attend and influence buyers | Partnering, channel sales, services |
| 6 | Higher Education | Universities and colleges need learning design and faculty development tools | Academic learning platforms and training content |
| 7 | Health, Wellness & Fitness | Large healthcare and wellness employers need structured training | Compliance training, certification, onboarding |
| 8 | Hospital & Health Care | Healthcare organizations invest heavily in education and certification | Clinical and operational learning solutions |
| 9 | Retail | Retailers need frontline training and manager development | Store learning and performance support |
| 10 | Government Administration | Public agencies buy learning systems and training services | Procurement and compliance training |
| 11 | Management Consulting | Consultants influence platform selection and transformation | Advisory, implementation, referrals |
| 12 | Computer Software | Learning tech vendors and adjacent software buyers are highly relevant | EdTech partnerships, integrations, co-selling |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | 4,000+ | Confirmed | Official website | Organizer-stated attendance figure |
| Exhibitor count | 175+ | Confirmed | Official website | Exhibitors & sponsors combined on site messaging |
| Buyer count | Attendance figure not publicly confirmed by the organizer. | Not publicly confirmed | Official website | Buyer share likely embedded within total attendee figure |
| Speaker count | Not publicly confirmed | Unconfirmed | Official website | Speaker page exists, but count not stated in provided source text |
| Sponsor count | Included in 175+ exhibitors & sponsors | Confirmed combined total | Official website | Separate sponsor count not publicly confirmed |
| Historical attendance | Not required for current-year analysis | N/A | Current official event page sufficient | Current-year attendance is publicly stated |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Learning technology | Need for modern platforms and better user experience | Product demos, comparison guides, implementation stories | LMS, LXP, analytics, integrations |
| AI in learning | Interest in faster content creation and personalization | Thought leadership and use-case workshops | AI tools, copilots, content automation |
| Instructional design | Need for scalable content creation and learning effectiveness | Hands-on sessions and design showcases | Authoring tools, templates, services |
| Workforce development | Upskilling, reskilling, and compliance training | ROI-focused case studies | Learning programs, content subscriptions |
| Enterprise change management | Need adoption support for new tools and processes | Peer discussions and implementation content | Adoption services, enablement materials |
| Networking / community | Need to compare solutions and benchmark best practices | Meetups, lounges, peer exchanges | Community-led marketing, sponsorships |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The audience includes direct learning buyers, HR leaders, and technology decision-makers |
| Decision-maker availability | High | Likely to include directors, VPs, and managers responsible for tools and strategy |
| Data collection potential | High | Strong for attendee intelligence, exhibitor prospecting, and speaker tracking |
| Apollo targeting potential | Very High | Clear industry, department, seniority, and title filters are available |
| Geographic targeting potential | High | Strong U.S. national reach with easy regional segmentation by West Coast and major metros |
| Best outreach approach | Multi-touch email + LinkedIn + sponsored networking | Best results likely from pre-show outreach, session-based personalization, and post-show follow-up |
| Overall lead quality | Very High | A strong B2B list-building event for learning technology, training services, and enterprise enablement vendors |
| Best use case | Lead generation and account-based marketing | Excellent for identifying learning buyers, demo buyers, and partnership opportunities |
| Limitations / risks | No public current-year attendee list provided in the source text | Prospecting targets should be treated as market-fit accounts, not confirmed attendees |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | E-Learning, Education Management, Information Technology & Services, Human Resources, Professional Training & Coaching, Higher Education, Government Administration, Hospital & Health Care, Retail, Management Consulting | Match the event’s core buyer base and adjacent influencer ecosystem |
| Departments | Learning & Development, HR, Talent Development, Training, Education, IT, Operations | Reach the functions that own or influence purchase decisions |
| Seniority | Manager, Director, VP, CXO, Owner, Partner | Focus on budget-holding and implementation decision-makers |
| Job titles | Chief Learning Officer, VP Learning & Development, Director of Learning & Development, Learning Technology Manager, LMS Manager, Instructional Design Manager, Training Program Manager, Talent Development Director, Education Director, Training Operations Manager | Capture high-intent attendees and adjacent buyers |
| Geography | United States; prioritize West Coast, Southwest, Texas, Midwest, Northeast; include Canada for North American reach | Align outreach to the event’s national and North American footprint |
| Employee size | 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ | Prioritize organizations with active learning budgets and operational scale |
| Keywords | learning technology, LMS, LXP, instructional design, training operations, talent development, AI learning, employee onboarding, enablement | Refine for event-relevant interests and buying signals |
| Company type | Enterprise, mid-market, higher education, public sector, professional association | Matches the most likely attendee profile mix |
Suggested Apollo Search Logic: (industry contains “E-Learning” OR “Education Management” OR “Human Resources” OR “Information Technology & Services”) AND (title contains “Learning” OR “Training” OR “Instructional Design” OR “Talent Development” OR “LMS” OR “Education”) AND (seniority is Manager OR Director OR VP OR CXO). Add geography filters for United States and Canada, and prioritize organizations with 201+ employees.
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| DevLearn Conference & Expo official website | Official organizer source | Event name, 2026 dates, venue, city, attendance claim, exhibitor/sponsor count, positioning, audience description | Very High |
| The Learning Guild | Organizer website | Organizer identity and event ownership context | High |
| MGM Grand | Venue website | Venue identity and Las Vegas hosting context | High |
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