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About this event
Data Centre Expo 2026
Event type: Data centre infrastructure, cloud infrastructure, IT operations, colocation, cooling, power systems, connectivity, cybersecurity, facilities, and digital infrastructure
Best use case: Buyer targeting, attendee list selection, exhibitor analysis, and B2B lead qualification for products and services selling into the data centre ecosystem
Data Centre Expo 2026 is the kind of event where the audience is highly concentrated, commercially valuable, and tightly aligned to infrastructure buying decisions. Unlike broad technology shows, this event attracts people who are actively responsible for building, operating, maintaining, securing, financing, and upgrading data centre environments. That means the attendee base is usually made up of decision-makers, technical evaluators, procurement influencers, consultants, channel partners, and specialist vendors.
For attendee-list purchasing, this event is particularly strong when the client product fits one of the following categories: power distribution, backup power, UPS, batteries, cooling, liquid cooling, racks, containment, monitoring software, security, fire suppression, network equipment, cloud services, cable management, facilities services, critical environment tools, construction services, commissioning, maintenance, testing, and consulting. If your client website is available, I can narrow this further and identify the strongest buyer segments, title targets, and company targets based on the exact product positioning.
1️⃣ Who attends: Buyers / attendees
This event is buyer-heavy and technically focused. The main attendees are not casual visitors; they are professionals involved in purchasing, specifying, operating, maintaining, or advising on critical infrastructure. A significant portion of the audience usually includes enterprise buyers and technical influencers from data centre operators, cloud providers, colocation companies, telecom firms, hyperscalers, system integrators, engineering consultancies, and infrastructure vendors.
Main attendee groups:
- Data centre owners, operators, and facility managers
- CTOs, infrastructure leaders, and IT operations heads
- Cloud infrastructure and platform engineering teams
- Colocation and managed service providers
- Telecom and network infrastructure companies
- Construction, MEP, and engineering consultants
- Cooling, power, electrical, and mechanical vendors
- Cybersecurity and physical security providers
- Disaster recovery, monitoring, and observability vendors
- Procurement, sourcing, and vendor management teams
- Commissioning, testing, maintenance, and facilities services firms
- Investors, developers, and real estate specialists focused on digital infrastructure
The highest-value buyers are typically those who influence or directly control spending on critical infrastructure upgrades. These include directors of data centre operations, facility engineering managers, procurement managers, IT infrastructure directors, power and cooling specialists, and senior consultants advising on build, expansion, or modernization projects.
2️⃣ Where the show is happening + attendee geographic origin
To precisely determine geographic targeting, I would normally match the show edition location and organizer profile. Since only the event title is provided here, the safest buyer strategy is to treat Data Centre Expo 2026 as a geographically mixed event with strong regional and international pull, depending on the host city.
Data centre events typically attract attendees from:
- Local metro region where the event is hosted
- National buyers from across the host country
- International delegates from cloud, colocation, consulting, and vendor firms
- Regional hub markets where data centre development is active
If the event is held in a major business or technology hub, the geographic origin usually expands significantly. For example, if hosted in a leading digital infrastructure market, the audience may include nearby markets plus buyers traveling from other states, provinces, or countries. This event type is usually attractive for both local pipeline building and global account targeting.
Best geographic targeting approach:
- If the venue is in a major data centre city, prioritize regional and national buyers first
- If the show is hosted in a global tech hub, include international buyers and multinational vendors
- If the client product is enterprise-facing, target large metro regions with strong digital infrastructure presence
3️⃣ Audience reach
Reach type: National to Global
Data centre events usually have a strong national base and a meaningful international layer. The reason is simple: data centre operations are global, and the buying ecosystem is international even when the event itself is regional. Companies involved in cloud, colocation, electrical systems, cooling, software, and enterprise infrastructure often attend across borders because the technology, vendors, and operational standards are widely shared.
If the event is positioned as a major expo, the audience reach can be considered global. If it is more of a local/regional trade show, then the reach is national with selective international presence. Either way, the buyer quality tends to be stronger than average because data centre budgets are large, specialized, and recurring.
4️⃣ Sample buyer company names + websites
Below are sample buyer companies that are highly relevant for a data centre expo. These are the kinds of companies that either attend, exhibit, sponsor, or buy solutions connected to infrastructure, power, cooling, connectivity, operations, security, and engineering. The sample list is designed for buyer targeting, not for random attendee extraction.
| Priority | Company | Website | Best Title to Target | Why This is a Good Buyer Fit |
|---|---|---|---|---|
| 1 | Equinix | https://www.equinix.com | Director of Data Centre Operations / Procurement Manager / Facilities Engineering Manager | Global colocation operator with continuous need for power, cooling, security, and infrastructure upgrades. |
| 2 | Digital Realty | https://www.digitalrealty.com | VP Infrastructure / Director, Data Centre Facilities / Strategic Sourcing Manager | Large-scale data centre developer and operator with major capital expenditure across multiple regions. |
| 3 | Iron Mountain Data Centers | https://www.ironmountain.com/data-centers | Operations Director / Facilities Manager / Vendor Management Lead | Strong buyer for secure infrastructure, compliance, power resilience, and operational continuity. |
| 4 | NTT Global Data Centers | https://services.global.ntt/en-us/services/data-centers | Data Centre Engineering Manager / Program Manager / Strategic Procurement Lead | International operator with ongoing demand for network, power, cooling, and facility services. |
| 5 | CyrusOne | https://www.cyrusone.com | Head of Data Centre Operations / Mechanical Engineering Manager | Heavy infrastructure buying profile with strong need for scalability and uptime solutions. |
| 6 | Colt Data Centre Services | https://www.coltdatacentres.net | Procurement Director / Technical Operations Manager | Relevant for enterprise colocation, high-density infrastructure, and engineering-led purchasing. |
| 7 | Schneider Electric | https://www.se.com | Data Centre Segment Manager / Product Marketing Director / Channel Sales Manager | Core power, automation, and energy management vendor serving critical infrastructure buyers. |
| 8 | Vertiv | https://www.vertiv.com | Regional Sales Director / Solution Architect / Product Manager | Highly relevant for UPS, thermal management, monitoring, and edge/data centre systems. |
| 9 | ABB | https://global.abb | Business Development Manager / Data Centre Segment Lead | Strong fit for electrical distribution, automation, and critical power solutions. |
| 10 | Rittal | https://www.rittal.com | Sales Director / Data Centre Solutions Manager | Excellent fit for racks, enclosures, containment, and cooling solutions. |
| 11 | Trane | https://www.trane.com | HVAC Solutions Manager / Data Centre Sales Lead | Strong fit for precision cooling and energy-efficient thermal management. |
| 12 | Johnson Controls | https://www.johnsoncontrols.com | Account Executive / Building Systems Manager / Critical Environments Lead | Relevant for building systems, controls, fire safety, and facilities integration. |
| 13 | CommScope | https://www.commscope.com | Network Infrastructure Manager / Channel Partner Manager | Good fit for structured cabling, connectivity, and network infrastructure. |
| 14 | Microsoft | https://www.microsoft.com | Cloud Infrastructure Manager / Data Centre Program Manager | Large-scale cloud and infrastructure buyer with serious interest in uptime, energy, and scalability. |
| 15 | Amazon Web Services | https://aws.amazon.com | Infrastructure Procurement Manager / Data Centre Operations Leader | Major infrastructure buyer with expansion-driven demand for power, cooling, networking, and build partners. |
| 16 | Google Cloud | https://cloud.google.com | Data Centre Facilities Lead / Technical Procurement Manager | Relevant for hyperscale infrastructure, sustainability, and advanced cooling/power requirements. |
| 17 | HPE | https://www.hpe.com | Data Centre Solutions Director / Enterprise Sales Manager | Strong for servers, infrastructure, compute, and edge/data centre modernization. |
| 18 | Cisco | https://www.cisco.com | Data Centre Account Executive / Systems Engineer | Excellent fit for networking, security, and infrastructure architecture discussions. |
Top 5 sample companies to send first: Equinix, Digital Realty, Schneider Electric, Vertiv, and Iron Mountain Data Centers. These give you a balanced starting list across operations, power, cooling, and core infrastructure buying.
5️⃣ Job profiles, industries & event type
Best job titles to target:
- Director of Data Centre Operations
- Head of Infrastructure
- Facilities Engineering Manager
- Critical Environment Manager
- Procurement Manager
- Strategic Sourcing Manager
- Data Centre Facilities Manager
- VP / Director, Infrastructure
- Cloud Infrastructure Manager
- Network Operations Manager
- Mechanical Engineer
- Electrical Engineer
- MEP Project Manager
- Commissioning Manager
- Data Centre Program Manager
- Product Manager, Data Centre Solutions
- Business Development Manager
- Channel Sales Manager
- Vendor Management Lead
- Technical Sales Engineer
Best industries to use for targeting:
- Information Technology & Services
- Computer Software
- Computer Networking
- Computer Hardware
- Telecommunications
- Internet
- Electrical/Electronic Manufacturing
- Mechanical or Industrial Engineering
- Construction
- Facilities Services
- Logistics & Supply Chain
- Security & Investigations
- Business Supplies & Equipment
- Renewables & Environment
- Semiconductors
- Wholesale
- Management Consulting
- Market Research
- Information Services
- Professional Training & Coaching
Event type relevance: This is a technical B2B infrastructure expo and conference, which means attendee quality is usually strong for both direct buyers and ecosystem vendors. It is also highly suitable for product categories that require education, specification, and technical validation before purchase.
6️⃣ Estimated attendance / expected footfall
Because the exact edition and city are not specified, the attendance should be treated as an estimate rather than a fixed published number. For a Data Centre Expo style event, the likely range is:
- Smaller regional show: 2,000 to 5,000 attendees
- Mid-size national expo: 5,000 to 12,000 attendees
- Large flagship event: 12,000+ attendees
Expected footfall estimate: 5,000 to 12,000+ depending on venue, organizer strength, and co-located conference programs. A strong event in this category usually includes a mix of conference delegates, exhibition visitors, sponsors, speakers, technical consultants, and buyer-side attendees.
For lead-generation purposes, the most important metric is not just total attendance, but the proportion of attendees who are:
- active buyers
- specifiers
- budget holders
- technical influencers
- solution evaluators
7️⃣ Key focus areas & buyer engagement
Core content and buying themes likely to dominate this event:
- Data centre construction and build-out
- Power infrastructure, UPS, batteries, generators, and backup systems
- Cooling, thermal management, liquid cooling, and HVAC optimization
- Network infrastructure and connectivity
- Colocation, edge computing, and hybrid cloud architecture
- Monitoring, observability, and remote management
- Fire protection and physical security
- Energy efficiency, sustainability, and carbon reduction
- Commissioning, testing, and maintenance
- Asset management and critical environment operations
- Automation, AI infrastructure, and workload scaling
Buyer engagement strategy: The strongest way to position a database or attendee list from this event is not as a generic “data centre audience,” but as a segmented, intent-rich group of infrastructure buyers. A much better pitch is:
“We can help you reach data centre operators, facilities leaders, procurement teams, cloud infrastructure buyers, engineering consultants, and critical environment vendors attending Data Centre Expo 2026.”
That framing is useful because it highlights commercial intent, not just attendance volume. Buyers in this category often have active infrastructure projects, replacement cycles, compliance requirements, or expansion plans. These are exactly the kinds of reasons that make event-based lists valuable.
8️⃣ Client product fit note
To identify the best buyers properly, I need your client website or at least a short summary of what your client sells. The best buyer list changes a lot depending on product category.
Examples:
- If your client sells cooling systems, prioritize facilities managers, mechanical engineers, and data centre operators.
- If your client sells security software, target CIOs, infrastructure directors, and security operations leaders.
- If your client sells racks or containment, prioritize engineering, procurement, and operations teams at colocation providers.
- If your client sells construction or commissioning services, target developers, EPC firms, MEP consultants, and project managers.
- If your client sells cloud or managed services, focus on IT leaders, platform teams, and infrastructure buyers.
- If your client sells cabling or networking hardware, target network architects, systems engineers, and data centre operations teams.
If you share the client website, I can review it and return the best buyer companies, best titles, and best industries for this exact event.
9️⃣ Suggested industries from the industry list
Based on the industries you provided, these are the strongest choices for Data Centre Expo 2026:
- Information Technology & Services
- Computer Software
- Computer Networking
- Computer Hardware
- Telecommunications
- Internet
- Electrical/Electronic Manufacturing
- Mechanical or Industrial Engineering
- Construction
- Facilities Services
- Security & Investigations
- Business Supplies & Equipment
- Management Consulting
- Information Services
- Renewables & Environment
- Semiconductors
- Wholesale
- Logistics & Supply Chain
- Market Research
- Professional Training & Coaching
If you want more precision, the ideal approach is to segment by buyer category: operator buyers, infrastructure buyers, facility buyers, technical decision-makers, consulting buyers, and vendor-partner buyers. That way, your outreach is more relevant and your attendee list becomes easier to monetize.
Recommended buyer segments for this event
Best overall buyer groups:
- Data centre operators and colocation companies
- Cloud infrastructure teams
- Facilities and critical environment managers
- Procurement and strategic sourcing teams
- Electrical and mechanical engineering leaders
- MEP consultants and commissioning firms
- Cooling and power solution providers
- Cybersecurity and monitoring vendors
- Construction and fit-out specialists
- Telecom and connectivity providers
Final recommendation
Data Centre Expo 2026 is a strong event for buyer-list sales because the audience is naturally commercial, technical, and infrastructure-led. It is especially good if your client serves the digital infrastructure market, critical facilities sector, or enterprise IT buying chain. The event is less useful for broad consumer outreach and far more valuable for targeted B2B campaigns.
Quality rating for B2B attendee-list sales: 9/10
This is a high-value event because the audience is specialized, the budgets are meaningful, and the buying cycles are real. The key to maximizing value is to segment the list correctly by job title, company type, and product fit. If you share the client website, I can immediately refine this into a much stronger buyer shortlist with the best companies, best titles, and best industry filters for outreach.
Next step: Please share the client website so I can review it and identify the best buyers for this exact event.
Data sheet
| Event Name | Data Centre Expo 2026 |
| Event Date | 27 May 2026 – 28 May 2026 |
| Event Status | Completed |
| Venue | Kistamässan |
| City | Stockholm |
| State / Region | Stockholm County |
| Country | Sweden |
| Organizer | Organizer name should be verified on the official event page. Not independently confirmed in this report. |
| Official Event Website | Official current-edition event URL should be verified on the organizer site. |
| Event Type | B2B trade expo and conference focused on data centre infrastructure, cloud infrastructure, IT operations, colocation, cooling, power systems, connectivity, cybersecurity, facilities, and digital infrastructure. |
| Primary Category | IT & Technology |
| Secondary Applicable Categories | Power & Energy; Security & Defense; Building & Construction |
| Audience Reach | Regional to national, with likely Nordic and selected international participation. |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Low for public attendance numbers; attendee profile and use-case fit are strong based on event theme and venue context. |
| Main Purpose of Event | To connect infrastructure buyers, data centre operators, enterprise IT leaders, cloud and colocation stakeholders, engineering specialists, and technology suppliers around data centre design, build, operations, resilience, efficiency, and digital infrastructure procurement. |
Data Centre Expo 2026 is a business-focused event centered on the infrastructure, technology, and operational systems that support modern data centre environments. Based on the supplied event scope, it covers critical facility systems such as power, cooling, colocation, connectivity, cloud infrastructure, cybersecurity, and operational tooling used by data centre owners, operators, and enterprise IT stakeholders.
From a commercial perspective, this is a high-value niche event because attendee interest is typically tied to active infrastructure planning, operational uptime, modernization, resilience, and supplier evaluation. The event is especially relevant for lead generation when the offering serves critical environment operations, physical infrastructure, software monitoring, security, commissioning, maintenance, construction, sustainability, or digital infrastructure transformation.
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Data centre operators | Colocation providers, hyperscale operators, carrier-neutral facilities, edge data centre firms | Direct buyers of facility systems, uptime solutions, monitoring, security, and operational services | Very high relevance for critical infrastructure, maintenance, cooling, power, and capacity expansion vendors |
| Enterprise IT and infrastructure leaders | Banks, telecoms, public sector entities, industrial groups, healthcare systems, large corporates | Influence hosting strategy, cloud migration, resilience planning, security, and data centre sourcing | Strong fit for colocation, cloud, software, networking, and cybersecurity suppliers |
| Procurement and sourcing teams | Large data centre groups, enterprise end users, infrastructure owners, government-related buyers | Vendor selection, framework contracting, RFP participation, supply qualification | High relevance for any supplier needing structured procurement access |
| Facilities and engineering leaders | Mission-critical facilities teams, engineering consultancies, operators, real estate and infrastructure firms | Specify or approve cooling, power, fire suppression, physical security, and efficiency upgrades | Very strong fit for hardware, retrofit, maintenance, and design-build suppliers |
| Cloud, network, and connectivity stakeholders | Cloud providers, carriers, interconnection platforms, network service providers | Shape carrier strategy, connectivity architecture, resilience, and capacity decisions | Relevant for network equipment, monitoring, interconnect, and managed service suppliers |
| Cybersecurity and risk leaders | Operators, enterprise IT departments, managed service providers, critical infrastructure programs | Evaluate physical and digital security, compliance, access control, and incident resilience | High fit for cyber, surveillance, identity, detection, and compliance vendors |
| Construction, design, and commissioning specialists | EPC firms, consultants, MEP contractors, specialist builders, commissioning partners | Influence project design, specification, implementation, and vendor shortlist selection | Strong fit for infrastructure build-out and project-based suppliers |
| Investors, advisors, and market analysts | Infrastructure investors, advisory firms, consultants, trade associations | Influence partnerships, capital deployment, market entry, and supplier evaluation | Useful for strategic partnerships and large-account positioning |
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Stockholm | Local operators, enterprise IT teams, telecom and tech ecosystem participants | High | Kista is a major technology and communications cluster, supporting strong local relevance. |
| Stockholm County | Regional enterprise, infrastructure, engineering, and service-provider attendees | High | Likely source of operators, consultants, system integrators, and public-sector-linked stakeholders. |
| Sweden | National attendees from major economic and digital infrastructure hubs | High | Relevant for suppliers targeting national enterprise and infrastructure accounts. |
| Nordic region | Likely participation from Denmark, Finland, Norway, and Iceland-based data centre ecosystem firms | Medium to High | Strong regional relevance due to Nordic data centre growth, renewable energy positioning, and interconnection needs. |
| Wider Europe | Selective international visitors, solution providers, and advisors | Medium | More likely for specialist vendors, investors, and regional expansion decision-makers than broad mass attendance. |
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary classification | The Stockholm location and event focus suggest strong Sweden-wide relevance for enterprise, operator, infrastructure, and engineering audiences. |
| Regional | Secondary characteristic | Likely to attract Nordic participants due to proximity and shared market dynamics in data centre growth and digital infrastructure. |
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Public buyer-company names for the 2026 edition were not confirmed in the reviewed source set | Data not publicly confirmed | An official attendee, hosted buyer, sponsor, exhibitor, or speaker organization list should be reviewed before using event-linked company targeting. | N/A | CIO, CTO, Data Centre Manager, Facilities Director, Procurement Manager, Operations Director | Confirmed limitation |
| Recommended next verification step | Official event evidence review | Check official event pages for sponsor lists, conference agenda, speaker organizations, exhibitor directory, and post-event press releases. | N/A | Partnerships Director, Business Development Director, Supplier Manager, Infrastructure Lead | Confirmed process guidance |
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Technology Officer | Technology | C-Level | Owns infrastructure strategy, resilience priorities, and major platform decisions. |
| 2 | Chief Information Officer | IT | C-Level | Influences hosting, modernization, risk, and digital infrastructure spend. |
| 3 | Data Centre Manager | Operations | Director / Manager | Direct operational buyer or evaluator for uptime, cooling, monitoring, and maintenance. |
| 4 | Facilities Director | Facilities | Director | Approves mission-critical facility upgrades and vendor selection. |
| 5 | Operations Director | Operations | Director | Influences reliability, service levels, and infrastructure optimization. |
| 6 | Director of Procurement | Procurement | Director | Critical for formal vendor onboarding, contracting, and sourcing decisions. |
| 7 | Strategic Sourcing Manager | Procurement | Manager | Manages sourcing categories for infrastructure, services, and critical equipment. |
| 8 | Network Director | Network / Infrastructure | Director | Relevant for connectivity, interconnection, and resilience-related buying. |
| 9 | IT Infrastructure Manager | IT | Manager | Often a key evaluator of racks, monitoring, connectivity, and software tools. |
| 10 | Information Security Director | Security | Director | Relevant for cybersecurity, access control, compliance, and operational security. |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Information Technology & Services | Core fit for enterprise infrastructure, operations, hosting, and managed services buyers. | Enterprise IT modernization and infrastructure sourcing |
| 2 | Computer Networking | Relevant for interconnection, switching, routing, and facility network design. | Connectivity and low-latency infrastructure buying |
| 3 | Computer & Network Security | Critical for cyber protection, access control, and operational resilience. | Security tool and services targeting |
| 4 | Telecommunications | Telecom operators and carriers are natural data centre ecosystem buyers. | Carrier, edge, and interconnect sales |
| 5 | Computer Software | Relevant for monitoring, DCIM, automation, orchestration, and analytics. | Software and observability solutions |
| 6 | Facilities Services | Mission-critical operations depend on specialist facilities expertise. | Maintenance, testing, and operational support |
| 7 | Mechanical or Industrial Engineering | Strong fit for cooling, mechanical systems, and critical engineering buyers. | Cooling, HVAC, and engineering systems |
| 8 | Electrical/Electronic Manufacturing | Relevant for UPS, PDUs, power distribution, monitoring devices, and controls. | Power equipment and component sales |
| 9 | Construction | Data centre build-outs and expansions create project-based buying demand. | Design-build and expansion projects |
| 10 | Commercial Real Estate | Facility ownership, site strategy, and capacity planning often intersect with real estate groups. | Site development and infrastructure investment |
| 11 | Utilities | Power availability, grid interaction, and resilience are core data centre issues. | Energy and reliability partnerships |
| 12 | Renewables & Environment | Sustainability and energy-efficiency procurement are increasingly important in data centre strategy. | Green energy, heat reuse, and efficiency solutions |
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Attendance figure not publicly confirmed by the organizer | Not confirmed | No public organizer figure verified in this report | Do not use a numeric attendance claim without an official post-event release. |
| Exhibitor count | Not publicly confirmed in this report | Not confirmed | Requires official exhibitor directory or prospectus | Useful for downstream ABM targeting once verified. |
| Buyer count | Not publicly confirmed in this report | Not confirmed | Requires official attendee segmentation or hosted buyer program data | Buyer profile is likely strong, but no numeric buyer total is verified. |
| Speaker count | Not publicly confirmed in this report | Not confirmed | Requires official agenda archive | Speaker organizations can help build a reliable high-value prospect list. |
| Sponsor count | Not publicly confirmed in this report | Not confirmed | Requires official sponsor listing | Sponsors can also indicate ecosystem maturity and market concentration. |
| Historical attendance | No verified prior-year public figure included | Historical / prior-year evidence unavailable in this report | Not established from reviewed source set | Add once official historical releases are available. |
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Power systems | Uptime, redundancy, power quality, backup resilience | Technical consultations, lifecycle cost discussions, reliability benchmarking | UPS, batteries, generators, PDUs, switchgear, monitoring |
| Cooling and thermal management | Energy efficiency, density support, liquid cooling readiness | Assessment-led selling and retrofit planning | Cooling equipment, containment, liquid cooling, controls |
| Colocation and cloud infrastructure | Capacity, scalability, hybrid architecture, geographic resilience | Account-based outreach to IT and sourcing teams | Colocation, managed hosting, cloud migration, interconnect services |
| IT operations and observability | Operational visibility, uptime reporting, predictive maintenance | Demo-led engagement and integration conversations | DCIM, monitoring software, analytics, automation tools |
| Connectivity and networking | Carrier choice, low latency, redundancy, interconnection growth | Solution architecture meetings and partner mapping | Network equipment, fiber, cross-connect, exchange services |
| Cybersecurity | Threat reduction, compliance, access governance, incident response | Security workshops and risk-led discovery calls | Cybersecurity platforms, IAM, monitoring, compliance services |
| Facilities and physical security | Asset protection, access control, fire safety, operational continuity | Site-assessment and upgrade-focused selling | Fire suppression, CCTV, access systems, barriers, alarms |
| Construction and commissioning | Build quality, speed to capacity, systems validation | Project-based BD, specification influence, EPC partnering | Construction services, MEP, testing, commissioning, consulting |
| Sustainability and energy efficiency | Lower PUE, reporting, energy sourcing, heat reuse opportunities | Executive-level positioning around ESG and efficiency ROI | Efficiency solutions, renewable integration, analytics, optimization services |
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event theme is tightly tied to infrastructure and operational buying decisions in a mission-critical environment. |
| Decision-maker availability | High | Typical attendee roles include IT, operations, facilities, procurement, and technical leadership functions. |
| Data collection potential | Medium | High value if official directories, speaker lists, or sponsor lists are available; weaker if no public attendee evidence is released. |
| Apollo targeting potential | Very High | The buyer ecosystem maps well to Apollo by industry, department, seniority, and infrastructure-related keywords. |
| Geographic targeting potential | High | Stockholm, Sweden, and the Nordics provide a focused and commercially relevant target region. |
| Best outreach approach | High | Use problem-led messaging around uptime, efficiency, resilience, scalability, and operational risk reduction. |
| Overall lead quality | High | Especially strong for suppliers serving power, cooling, monitoring, cybersecurity, colocation, connectivity, and facilities operations. |
| Best use case | Very High | Buyer targeting, attendee list selection, exhibitor analysis, and B2B lead qualification for data centre ecosystem suppliers. |
| Limitations / risks | Medium | Publicly confirmed company-level attendee evidence was not established in this report, so event-specific company targeting should be verified before campaign launch. |
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Information Technology & Services; Computer Networking; Computer & Network Security; Telecommunications; Computer Software; Facilities Services; Mechanical or Industrial Engineering; Electrical/Electronic Manufacturing; Construction; Commercial Real Estate; Utilities; Renewables & Environment | Concentrates on core data centre buyer segments and adjacent project stakeholders. |
| Departments | Information Technology; Engineering; Operations; Facilities; Procurement; Security | Finds both technical decision-makers and procurement influencers. |
| Seniority | C-Level; VP; Director; Head; Manager | Targets budget holders, approvers, and implementation leaders. |
| Job titles | CTO; CIO; Data Centre Manager; Head of Data Centre Operations; Facilities Director; Operations Director; Director of Procurement; Strategic Sourcing Manager; IT Infrastructure Manager; Network Director; Information Security Director | Title-level targeting aligned to common event buyer roles. |
| Geography | Sweden; Stockholm County; Greater Stockholm; Denmark; Finland; Norway | Matches likely event reach and the most relevant expansion geography. |
| Employee size | 51-200; 201-500; 501-1000; 1001-5000; 5001-10000; 10000+ | Captures both specialist operators and large enterprise infrastructure buyers. |
| Keywords | data center, datacentre, colocation, hyperscale, edge, mission critical, critical infrastructure, UPS, cooling, liquid cooling, DCIM, interconnect, cloud infrastructure, network operations, resilience | Improves targeting precision inside broad Apollo industries. |
| Technologies, if relevant | Cloud platforms, observability tools, security tools, networking stack filters where available | Useful for software, cyber, and integration vendors. |
| Revenue range, if relevant | Mid-market to enterprise; prioritize organizations with infrastructure-scale budgets | Helps eliminate small firms without critical environment buying capacity. |
| Company type | Private; Public; Subsidiary; Government-related infrastructure operators where applicable | Supports broad B2B infrastructure and enterprise targeting. |
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| User-supplied event brief | Provided input | Event name, venue, city, region, country, dates, and scope description | High for supplied facts |
| Kistamässan | Venue website | Venue existence and Stockholm location context | High |
| Official current-year event page | Primary source required | Should be used to verify organizer name, official website, exhibitor/sponsor lists, agenda, attendance claims, and speaker organizations | Required for full company-level confirmation |
| Organizer post-event release or brochure archive | Primary source required | Would confirm attendance, exhibitor totals, sponsor counts, and prior-year participation evidence | Required for quantitative validation |
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