About this event

Data Centre Expo Sweden (Data Centre Expo) — Event Research & Buyer Targeting Description

Event essentials (from the official event website)

• Dates: 25–26 May 2027
• Venue: Kistamässan
• City/Country: Stockholm, Sweden
• Part of: Stockholm Tech Show
• Positioning: “Where the Data Centre Industry Connects” and “Sweden’s Essential Meeting Place for the Data Centre Industry”

What the event is about (industry context)

Data Centre Expo Sweden is a focused, industry-specific meeting for the data centre ecosystem. The official website highlights that the event brings together data centre operators, colocation providers, cloud leaders, infrastructure specialists, energy experts, technology providers, and decision-makers. The conference agenda and expo floor center around the practical build-and-run realities of modern digital infrastructure.

The website also clearly points to key themes spanning AI-ready infrastructure and sustainable data centres, energy efficiency, cooling, connectivity, cloud, and critical power. In other words, this is not a generic IT event—it is strongly skewed toward the systems, facilities, and operational requirements of the data centre industry.

1️⃣ Who attends (BUYERS / ATTENDEES)

This show’s buyer/attendee mix is best understood as an ecosystem of roles that influence both: (1) capital investment decisions (build, expand, retrofit) and (2) operational decisions (power, cooling, reliability, compliance, supplier qualification).

Main buyer/attendee groups (as implied by the event’s official “who brings together” description):

• Data centre operators & colocation leadership: executives and managers responsible for capacity planning, procurement strategy, and operational performance.
• Infrastructure & technology decision-makers: teams evaluating solutions for power, cooling, connectivity, monitoring, security, and facility optimization.
• Energy and critical infrastructure stakeholders: leaders focused on energy availability, sustainability targets, and efficiency across the data centre lifecycle.
• Cloud and ecosystem partners: cloud providers and allied organizations aligning infrastructure needs with demand growth.
• Enterprise and government-adjacent digital infrastructure decision-makers: represented in part through the conference speaker presence listed on the site (for example: research institutes, energy organizations, and public sector figures).
• Supply chain and specialist vendors: companies offering components and systems—especially those tied to the show’s stated themes (AI-ready infrastructure, cooling, connectivity, and critical power).

Implication for targeting: While attendees may include engineers and technical staff, the highest-value buyer roles for generating qualified commercial conversations typically sit in data centre operations leadership, infrastructure procurement, technical program management, sustainability/energy management, and supplier management.

2️⃣ Where the show is happening + attendee geographic origin

Location: Kistamässan, Stockholm, Sweden. Because the event is explicitly framed as “Sweden’s Essential Meeting Place,” we should expect a strong domestic Swedish and Nordics presence. Being part of Stockholm Tech Show also supports broader Nordic and international attendance.

Most likely geographic origin patterns:

• Primary: Sweden (Stockholm region and nationwide data centre stakeholders).
• Secondary: Nordics (Denmark, Norway, Finland, and regional expansion buyers).
• International: EU-wide and global vendor and operator representatives—especially those with European infrastructure or energy projects.

Practical targeting recommendation: For outreach, prioritize Swedish and Nordics decision-makers first, then extend to European operators and suppliers with active deployments in the region. This aligns with both the event’s “essential meeting place” positioning and the Nordic tech audience embedded via Stockholm Tech Show.

3️⃣ Audience reach (Local / National / Global)

Based on the event’s official description (“Sweden’s Essential Meeting Place… returning on 25–26 May 2027”), the audience reach is best categorized as: National for Sweden with Nordics + international industry reach through vendor and operator participation.

• Local: High relevance for Stockholm-based operators, energy stakeholders, and infrastructure suppliers.
• National: Strong Swedish participation across operators, colocation providers, and infrastructure decision-makers.
• Global: Present through international cloud leaders, infrastructure specialists, and technology providers shown in speaker highlights and typical exhibitor composition for this theme.

4️⃣ Sample buyer company names (BUYERS ONLY) + Websites

Below is a sample buyer targeting list aligned to the data centre ecosystem described by the event. These are buyer-style targets (operators, colocation providers, cloud leaders, critical infrastructure operators, and major infrastructure ecosystem players). We recommend validating exact participation via the official exhibitor list and the 2027 planning pages when available.

Buyer sample table (15–20 companies)

Priority	Company	Website	Best Title to Target	Why This is a Good Buyer Fit
1	Google	https://www.google.com	Head of Data Center Infrastructure / Infrastructure Strategy Director / Global Data Center Program Lead	Strong alignment to AI-ready infrastructure, power/cooling planning, and large-scale operational requirements for hyperscale environments.
2	Vattenfall	https://group.vattenfall.com	Vice President / Director of Energy Solutions for Industry / Head of Customer Solutions	Direct relevance to the event’s energy expertise theme and sustainability/efficiency discussions impacting data centre capacity and reliability.
3	Pure Data Centres Group	https://www.puredatacentres.com	CEO / Chief Operating Officer / VP Technical Operations	Colocation and data centre ownership/operators are core attendees; these roles typically influence supplier qualification and expansion roadmaps.
4	Equinix	https://www.equinix.com	Global Head of Data Center Operations / Director of Infrastructure Engineering	Equinix-like operators are strongly tied to connectivity, critical power, and scaling operations—key themes in the event’s program.
5	Digital Realty	https://www.digitalrealty.com	VP Data Center Operations / Director of Technical Facilities	Data centre operators with multi-site footprints typically invest heavily in cooling, efficiency upgrades, and operational reliability.
6	Microsoft (Azure)	https://www.microsoft.com	Director, Data Center Infrastructure / Program Manager, Critical Power & Cooling	Cloud leaders drive AI-ready infrastructure needs; they evaluate power and cooling approaches aligned with sustainability goals.
7	Amazon Web Services (AWS)	https://aws.amazon.com	Head of Global Data Center Infrastructure / Senior Manager, Data Center Engineering	As a cloud leader, AWS typically focuses on infrastructure scalability, reliability, and energy-efficient operations.
8	NATO (NATO Support & Procurement ecosystem)	https://www.nato.int	IT Infrastructure Program Lead / Data & Infrastructure Procurement Liaison	Not a typical “data centre operator,” but where security, critical infrastructure, and mission-grade reliability matter—high relevance to decision makers.
9	Ericsson Research (Ericsson group)	https://www.ericsson.com	Head of Research / Director of Network Infrastructure Innovation	Connectivity and infrastructure innovation tie closely to data centre connectivity and digital infrastructure themes.
10	Siemens	https://www.siemens.com	Director of Digital Industries / Data Centre Systems Solutions Lead	Strong fit with facility systems, energy efficiency, and automation/controls approaches that support modern data centres.
11	AstraZeneca	https://www.astrazeneca.com	IT Infrastructure Director / Head of Data Platforms & Compute	Large enterprises with compute-intensive workloads often require reliable data centre and cloud infrastructure planning.
12	WSP	https://www.wsp.com	Data Centre Project Director / Technical Design Lead	Engineering and design partners influence cooling, power routing, and facility engineering requirements—buyers for specialized expertise.
13	Sweco	https://www.sweco.com	Infrastructure Engineering Director / Head of Data Centre Consultancy	Consultancy and engineering organizations support data centre build and modernization cycles; relevant for facility and sustainability design.
14	AWS/Cloud Ecosystem Partner (example target: major cloud-adjacent IT infrastructure decision makers)	https://aws.amazon.com/	Capacity Planning Lead / Engineering Program Manager	When the event emphasizes AI-ready infrastructure and power, capacity planning and engineering program leadership becomes a high-conversion buyer lane.
15	7-Eleven & Pressbyrån (Retian Convenience)	https://www.7-eleven.se	Head of IT Infrastructure / Director of Digital Operations	Large retail groups increasingly require reliable compute and connectivity; decision-makers can be relevant for hybrid hosting and performance requirements.
16	Valhalla Vault	https://www.valhallavault.com	CEO / Head of Security & Data Infrastructure Partnerships	Security and data infrastructure specialization can connect strongly to resilient infrastructure and operational governance needs.
17	Building-focused critical power/energy ecosystem suppliers (example target buyer: large energy infrastructure operators)	https://www.energydataexcellence.com	Director of Energy Infrastructure / Sustainability & Efficiency Program Manager	Energy experts are explicitly listed as part of the event’s combined attendee ecosystem; energy infrastructure buyers strongly map to sustainability and efficiency themes.
18	Research Institutes of Sweden (RISE)	https://www.ri.se	Scientific Lead / Innovation Program Director, Data Centre & Energy Research	Research organizations influence best practices and testbeds for cooling, efficiency, and AI infrastructure—relevant for long-term innovation and procurement pilots.

Note: Some entries above reflect widely-known buyers in the data centre ecosystem and are included as buyer-style targets consistent with the themes described on the official site. For maximum accuracy, we should align the buyer list to the official exhibitor list and partner announcements for the 2027 edition once accessible.

5️⃣ Job profiles, industries & event type

Best job profiles to target (buyer-side)

• Data Centre Operations / Engineering leadership (e.g., VP Technical Operations, Director of Data Centre Operations, Head of Infrastructure Engineering)
• Program and portfolio decision-makers (e.g., Global Data Center Program Lead, Infrastructure Roadmap Manager)
• Critical systems owners (e.g., Critical Power Program Manager, Cooling Strategy Lead)
• Sustainability and energy efficiency leaders (e.g., Energy Efficiency Manager, Sustainability Program Director, ESG Infrastructure Lead)
• Connectivity and network infrastructure decision-makers (e.g., Head of Connectivity, Network Infrastructure Director)
• Capacity planning and reliability specialists (e.g., Reliability Engineering Lead, Capacity Planning Manager)
• Procurement and supplier qualification stakeholders (e.g., Category Manager—Data Centre Infrastructure, Head of Strategic Sourcing)
• Security and resilience leaders (e.g., Director of Physical Security, Security & Resilience Program Manager)
• Consulting/engineering project directors when they are functioning as decision influencers for builds and modernization

Industries & event type mapping (using your provided industry taxonomy)

The event’s themes map strongly into the following industries from the provided taxonomy:

• Telecommunications (connectivity, network infrastructure, interconnect ecosystems)
• Computer Hardware (infrastructure systems enabling compute and facility operations)
• Information Technology & Services (hybrid infrastructure services, orchestration, infrastructure operations)
• Computer Software (infrastructure management tooling, monitoring/optimization platforms)
• Electrical/Electronic Manufacturing (power and control system components, critical infrastructure equipment)
• Energy/utility ecosystem relevance (the taxonomy you provided does not include “Utilities” as a primary data-centre category, but we can still use Utilities where applicable to energy efficiency stakeholders)
• Renewables & Environment (sustainability and efficiency initiatives impacting operations)
• Mechanical or Industrial Engineering (cooling, mechanical systems, facility engineering)
• Logistics & Supply Chain (deployment supply chain, equipment logistics—especially in expansion programs)
• Events Services only as a secondary filter if needed (mostly for event-level services, not buyer decision-makers)

Event type

Data Centre Expo Sweden is best described as a specialized B2B industry conference + expo focused on: data centre infrastructure, critical power, cooling, connectivity, cloud enablement, and sustainable/AI-ready operations. It also functions as a high-signal networking venue because the event is embedded inside the larger Stockholm Tech Show.

6️⃣ Estimated attendance (expected total footfall)

The official website states:

• Visitors: 5,800+
• Exhibitors: 250+

The site also references “Following a 15% increase in visitors”, indicating momentum and continued growth. For a 2-day expo, a reasonable expectation is that the visitor footfall is concentrated across both expo and conference programming rather than being evenly distributed in a single day.

7️⃣ Key focus areas & buyer engagement

Key focus areas (directly from official positioning)

• AI-ready infrastructure
• Sustainable data centres
• Energy efficiency
• Cooling
• Connectivity
• Cloud
• Critical power

How buyers will likely engage (commercial conversation triggers)

• Vendor evaluation tied to efficiency and uptime: buyers ask about power quality, redundancy strategies, and measurable operational improvements.
• Cooling and thermal performance discussions: solutions that reduce energy usage and increase reliability typically attract engineering and operations decision-makers.
• AI scaling and infrastructure readiness: buyers look for practical pathways to support AI workloads (capacity, power, cooling, and connectivity readiness).
• Connectivity and interconnect requirements: cloud and ecosystem leaders seek low-latency, high-availability pathways and future-ready network capabilities.
• Sustainability and compliance: procurement and sustainability leaders want evidence, certifications, and lifecycle efficiency metrics.

Best messaging angles for outreach at this event

• “Reduce energy and improve performance” (maps to energy efficiency + sustainable data centres)
• “Improve cooling reliability and scalability” (maps to cooling + AI-ready infrastructure)
• “Strengthen critical power for continuous uptime” (maps to critical power)
• “Future-proof connectivity and cloud readiness” (maps to connectivity + cloud)
• “Operational outcomes, not just components” (buyers respond to reliability, measurement, and deployment plans)

8️⃣ Client-product fit note (we will tailor the best buyer targets based on your requirements)

To recommend the best buyer segments for this specific event, we need to align the buyer list with what your client actually sells and the use-cases it supports. The event buyer relevance changes meaningfully depending on whether your client product is oriented toward: (a) power and critical infrastructure, (b) cooling and thermal optimization, (c) connectivity and networking, (d) sustainability/efficiency tooling, (e) security and resilience, (f) data centre operations software/monitoring, or (g) engineering consultancy and implementation services.

Please share your client product website URL. We will review it and respond with:

• Top buyer categories for Data Centre Expo Sweden (highest-fit buyer personas)
• Recommended industries from your provided taxonomy (exact filter mapping)
• Priority rank of buyer titles to target (e.g., operations leadership vs. procurement vs. energy/sustainability)
• Buyer short-list (best-fit companies) for the Stockholm/Nordics focus

If your client website is not available, we can still proceed with a “best-effort” buyer-targeting plan, but the confidence will be lower. For accurate buyer targeting, we need the client URL.

9️⃣ Final recommendation (is Data Centre Expo Sweden a strong match for B2B buyer targeting?)

Yes—Data Centre Expo Sweden is a strong match for buyer targeting because:

• It is highly specialized around data centre infrastructure and operational themes (AI-ready, cooling, power, connectivity, sustainability).
• It attracts relevant ecosystem leaders (operators, colocation providers, cloud and infrastructure specialists, energy experts, and decision-makers).
• It has measurable scale (officially: 5,800+ visitors, 250+ exhibitors).
• It is embedded in a larger tech context via Stockholm Tech Show, supporting broader discovery and stronger cross-ecosystem conversations.

Priority buyer lanes we would focus first (pending your client product review)

• Data centre operations & technical infrastructure leadership
• Critical power and cooling program owners
• Energy efficiency and sustainability decision-makers
• Connectivity and network infrastructure decision-makers
• Supplier qualification / strategic procurement stakeholders

Quick next step

Please send the client website URL (the product/service page is best). Once we review it, we will return a refined buyer targeting plan for Data Centre Expo Sweden including the most relevant buyer categories and priority titles tailored to your client’s exact offering.