About this event

DACH FORUM (Roofers, Tinsmiths & Carpenters) — Congress and Expo for the Roofing Craft & Trades

Event basics (from the official event text)

• Event name: DACH FORUM — 6th Congress and Expo for Roofers, Tinsmiths and Carpenters
• Date: 28–29.01.2027
• City & country: Kielce, Poland (Kielce and Świętokrzyskie region)
• Venue (reliable level): Targi Kielce fairground / exhibition facilities in Kielce (the text confirms the event is a Targi Kielce event and takes place in Kielce, and mentions a “newly modernised exhibition hall,” but does not provide a street address in the provided excerpt)

1️⃣ Who attends (BUYERS / ATTENDEES)

DACH FORUM / Roof Forum is described as a one-stop, industry-centric event for the roofing and building trades. It is not positioned as a generic consumer fair; it is designed for professionals who build, install, sell, specify, train, or invest in roofing and façade-related work.

Primary attendee composition (the “buyer” layer we target through registration-type decision-makers):

• Roofers and sheet metal workers (tinsmiths) participating both as practitioners and as business owners/operators.
• Carpenters and related roof carpentry professionals.
• Contractors (roofing contractors and trade contractors), including project decision-makers and business leadership who can purchase tools/materials or choose suppliers.
• Investors and decision influencers (the official text explicitly mentions “contractors and investors”).
• Manufacturers and market leaders returning to present offers, premieres, and solutions.
• Exhibitor-led experts who present technologies, systems, tools, and materials—these are typically the same companies that convert expo conversations into supply relationships.
• Craft-focused participants connected to the Craft Zone organized by the “Wiecha” Guild (hands-on professionals with practical know-how).

How we define “best buyer fit” for this event: we prioritize roles tied to selecting vendors, sourcing roofing materials/systems, purchasing tools and technology, specifying façade/roof solutions, organizing contractor operations, and investing in roofing-related projects.

Important note for targeting: the official text emphasizes that access is “direct” to “thousands of decision-makers” (roofers, carpenters, contractors, investors). Therefore, the highest-value profiles are the trade business leadership and procurement/specification roles rather than purely “curious visitors.”

2️⃣ Where the show is happening + attendee geographic origin

The event is held in Kielce, Poland (Kielce and the Świętokrzyskie region). The official description frames it as a major Polish industry gathering while also drawing participants across Europe.

What we can reliably infer from the text:

• Host geography: Poland (Kielce/Świętokrzyskie region) as the core base.
• Cross-border reach: “across Europe” is explicitly mentioned in relation to craft participation and the Craft Zone, implying international attendee presence rather than purely local-only audiences.
• Trading intent: companies use the venue for contractor meetings and building business relationships—supporting the idea that attendees are likely to include regional and cross-border sourcing interest.

Practical targeting recommendation:

• Primary: Poland (especially southeastern / central regions that naturally draw contractors and suppliers).
• Secondary: European roofing and building-trades markets (countries across Europe where roofing systems and contractor networks are active).
• Best buyer density expectation: where suppliers and installers share common building standards and where trade partnerships are actively formed through expos and craft competitions.

3️⃣ Audience reach (Local / National / Global)

Based on the official wording, the audience reach is best described as National (Poland) with European reach, rather than global.

• National: The text describes it as one of the most important roofing events in Poland and “Poland’s largest” one-stop shop for the roofing industry.
• European: The Craft Zone brings together skilled professionals from Poland and across Europe, and the show is described as key in Europe.
• Global: not stated in the provided excerpt. We therefore do not claim worldwide participation.

4️⃣ Sample buyer company names (BUYERS ONLY) + websites

Below is a sample buyer list (illustrative) for the kinds of organizations most likely to attend as exhibitors and decision-makers at a roofing/carpentry/sheet-metal industry congress and expo. We will refine this buyer shortlist after we understand your exact product use-case and ideal customer profile.

Sample buyer list for outreach (15–20 companies)

Priority	Company	Website	Best Title to Target	Why This is a Good Buyer Fit
1	Saint-Gobain Weber	https://www.weber.com/	Roofing & Facade Solutions Manager / B2B Sales Manager	Strong relevance for building envelope systems; roof/facade suppliers typically attend craft and specification-facing trade expos.
2	ROCKWOOL (Rockwool)	https://www.rockwool.com/	Commercial Director / Sales Manager (Building Insulation)	Roofing insulation and energy-performance solutions directly align with roofing contractors and investable building projects.
3	Knauf	https://www.knauf.com/	Area Sales Manager (Construction Systems) / B2B Product Manager	Construction systems suppliers often support roof construction and renovation markets via contractor networks.
4	PLANNJA	https://www.plannja.com/	Marketing Manager / Sales Manager (Steel Roof Systems)	Sheet-metal and steel roofing system brands fit “tinsmiths” and roofing trade buyer profiles.
5	Ruukki	https://www.ruukki.com/	Sales Director (Roof & Wall) / Key Account Manager (Contractors)	Ruukki-style metal roofing and façade systems align with premium roofing and investor-driven decisions.
6	Tondach	https://www.tondach.com/	Regional Sales Manager / Trade Marketing Manager	Roof tile brands match contractor purchasing and specification cycles around roofing performance and aesthetics.
7	BRASSERIE/Not used (skipped)
7	Bramac	https://www.bramac.com/	Market Development Manager / Sales Manager (Roofing Products)	Roofing manufacturer presence is strongly aligned with “premieres,” contractor meetings, and marketplace visibility.
8	Bouygues? (skipped)
8	IKO	https://www.iko.com/	National Sales Manager / Technical Sales Manager (Roofing Systems)	Roofing membrane systems and technical sales roles map directly to roofing contractor engagement at expos.
9	Soprema	https://www.soprema.com/	Business Unit Director / Technical Manager (Waterproofing & Roof)	Waterproofing and roof system suppliers are core stakeholders for roofing congress formats with demonstrations.
10	Dake? (skipped)
10	STIHL	https://www.stihl.com/	Regional Sales Manager (Construction & Pro) / Trade Account Manager	Pro tools for construction trades often appear at craft zones and tool testing environments.
11	Hilti	https://www.hilti.com/	Territory Sales Manager / Technical Sales Specialist	Fastener/fixing and construction technology roles support roofing installation workflows and contractor adoption.
12	Fischer	https://www.fischer.de/	Key Account Manager (Construction) / B2B Sales Director	Installation and fastening products are tightly connected to roofing and façade execution requirements.
13	Würth	https://www.wurth.com/	Branch Manager / Construction Sales Manager	Tooling and fastener distributors serve roofers, carpenters and contractors with high-frequency purchasing needs.
14	Festool	https://www.ha-festool.com/	Pro Tool Account Manager / Training & Product Manager	Carpentry and roof construction frequently require advanced tools; these brands align with live tool tests and demos.
15	Bosch	https://www.boschtools.com/	Professional Tools Sales Manager / Product Marketing Manager (Pro)	Pro power tools and solutions match the expo’s practical demonstration culture and contractor decision-makers.
16	DeWalt	https://www.dewalt.com/	Regional Sales Manager / Trade Marketing Manager	Contractor-facing tool brands fit the Craft Zone and technology presentation agendas.
17	Amphenol (skipped)
17	Budmat	https://www.budmat.com/	Sales Director (Roofing & Building Products) / Key Account Manager	Roofing materials and building product brands align with Polish and regional contractor purchasing behavior.
18	Velux	https://www.velux.com/	Roof Window Channel Manager / Sales Manager (B2B)	Roof windows and daylight solutions are core “roof execution” decisions and attract contractor-investor attention.
19	GoodWe? (skipped)
19	Bauder	https://www.bauder.eu/	Sales Manager (Flat & Roof Systems) / Technical Solutions Manager	Roofing system suppliers align with demonstration-based expos where technical knowledge matters.
20	Tessile/Not used (skipped)
20	Sika	https://www.sika.com/	Construction Solutions Manager / Key Account Manager	Roofing-related adhesives, sealing, and waterproofing solutions match contractors and investor-driven project needs.

How we will finalize the “best buyer list” for your company: we will filter organizations by (a) whether your offering is used by roofers/tinsmiths/carpenters, (b) whether the buyer is likely to have trade procurement or contractor-channel responsibilities, and (c) whether their region/market strategy aligns with Poland + wider Europe presence.

5️⃣ Job profiles, industries & event type

Event type (based on the official description)

• Trade expo + congress for roofers, sheet metal workers, and carpenters
• Craft-focused hands-on zone (Crafts Zone organized by the “Wiecha” Guild)
• Technical demonstrations and tool tests
• Competitions and expert lectures including championship competitions and talks around innovations, regulations, and market future
• B2B business networking (“contractor meetings” and “building business relationships”)

Job profiles to target (the best-fit “buyer” roles)

• Roofing Contractor Owner / Managing Director (where applicable)
• Operations Manager (Roofing / Carpentry)
• Purchasing Manager / Procurement Manager (Construction Materials & Tools)
• Technical Sales Manager (Roofing Systems / Waterproofing / Insulation)
• Key Account Manager (Contractors & Installers)
• Regional Sales Manager (Roofing / Building Products)
• Product Manager (Roofing Systems / Building Envelope)
• Trade Marketing Manager / Channel Development Manager
• Training & Certification Manager (contractor training programs)
• Specifiers / Technical Advisors (where the buyer company sells systems requiring specification)
• Project Investor / Development Manager (if your offering is tied to project budgets and vendor selection)

Best-matching industries (from your provided industry list)

We will prioritize industries that map strongly to roofing and building-trades ecosystems:

• Construction
• Building Materials
• Machinery
• Mechanical or Industrial Engineering (for systems/technical hardware angle)
• Real Estate (if your offering supports building renovation and investor decisions)
• Facilities Services (for building envelope maintenance contracts—when relevant)
• Events Services (only for event-tech / lead-capture solutions, if applicable)

6️⃣ Estimated attendance (expected total footfall)

The provided official text states “record-breaking expos,” “hundreds of exhibitors,” and “thousands of professionals,” and mentions direct access to “thousands of decision-makers,” but it does not publish a concrete numeric attendance figure in the excerpt we received.

Therefore, our safe expectation: thousands of total attendees/footfall, with a meaningful concentration of trade professionals and exhibitors over the two-day period.

If you want, we can convert your outreach targets into a “buyer density” estimate by analyzing your ideal buyer conversion rate (ex: percentage of exhibitors that match your offer; percentage of contractors that qualify as procurement/specification decision-makers).

7️⃣ Key focus areas & buyer engagement

What the show is explicitly focused on (from the official description):

• Roof Forum as the one-stop shop for the roofing industry in Poland and a major event in Europe.
• Premieres and market offers from manufacturers and market leaders.
• Crafts Zone (hallmark of the event) bringing together top roofers, tinsmiths, and carpenters from Poland and across Europe.
• Hands-on experience, craftsmanship, and practical know-how.
• Live demonstrations and tool tests (hundreds of them).
• Technology presentations and expert lectures.
• Championship competitions and industry discussion on innovations, regulations, and the future of the market.
• Direct business conversations with roofers, carpenters, contractors, and investors.

Best buyer engagement approach (how we frame outreach for highest relevance):

• Emphasize practical, measurable outcomes (tools tested, systems explained, installation workflow improved).
• Use the craft + competition angle to position your message around real jobsite performance and training outcomes.
• Match to the exhibitor value proposition: “premieres,” “contractor meetings,” and “building business relationships.”
• Speak to the decision layers: procurement/specification, key accounts, regional sales, and technical solution owners.

8️⃣ Client product fit: best buyers based on your requirements

To deliver the best buyer shortlist aligned to your client (your “clinet requirement” reference), we must review your client’s product and website.

Please share:

• Client website URL
• What the product/service does (1–2 paragraphs)
• Who uses it: roofers / tinsmiths / carpenters / contractors / investors / training institutions?
• Ideal buyer region focus: Poland-only, or broader Europe?
• Buyer goal: distribution partner, contractor clients, specification channel, training adoption, or direct B2B sales?

Once we have the website, we will:

• Map your client’s solution category to the most relevant event micro-segments (Craft Zone, demos/tool tests, technical lectures, manufacturer premieres).
• Prioritize buyer titles that actually own sourcing/specification decisions for your solution type.
• Refine the sample buyer list into an “only the best-fit” sequence (higher confidence accounts first).

9️⃣ Final recommendation (are we a fit for buyer-attendee research & outreach?)

Yes—DACH FORUM is a strong event for trade-focused buyer research because:

• It is explicitly positioned as the most important roofing event in Poland and a key European meeting point.
• It includes a high-density craft-driven audience (Crafts Zone) plus business and technical content (demos, tool tests, lectures, competitions).
• The official text indicates direct access to thousands of decision-makers (roofers, carpenters, contractors, investors), which is typically the layer we monetize for qualified buyer outreach.
• Exhibitors are described as “real business” participants and market leaders, making it highly suitable for buyer-led lead generation.

Next step from our side: please send the client website so we can produce the refined “best buyers” list tailored to your exact product requirement and confirm which industries/titles should be prioritized from the provided industry set.