CategoryBusiness Services
Connect Marketplace Hong Kong
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About this event
Connect Marketplace Hong Kong
Connect Marketplace Hong Kong is a highly curated, premium MICE-focused event in Asia, designed to bring together MICE industry thought leaders, innovators, and decision-makers for relationship-driven business development. The event is positioned as a high-impact marketplace where attendees can participate in structured, high-value interactions alongside educational programming and industry networking.
Event Timing and Location
- Dates: March 19–21, 2025
- Venue: AsiaWorld-Expo
- City: Hong Kong
- Country: China
Why Attend
Connect Marketplace Hong Kong is built around the idea of connecting the right people—suppliers, partners, and key decision-makers— through a combination of curated sessions, strategic one-on-one meetings, and networking experiences. The event is marketed as a region’s premier gathering for MICE professionals, with a strong emphasis on driving growth through partnerships, shared insights, and practical industry learning.
Core Event Format and Experiences
1) One-on-One Meeting Marketplace
Attendees can build powerful connections through pre-scheduled, face-to-face meetings. The program is designed to spark strategic business opportunities and facilitate faster, more relevant conversations between qualified parties.
2) Curated Networking Events
In addition to meetings, the event includes curated networking activities focused on creating meaningful conversations and lasting partnerships. These networking moments are intended to be relaxed but purposeful—supporting relationship building beyond the meeting calendar.
3) Educational Content for Practical MICE Growth
The agenda includes educational sessions that explore Asia’s MICE trends, strategies, and technologies. Sessions are led by industry experts and structured to deliver actionable takeaways—helping participants apply insights directly to their planning, operations, and growth initiatives.
4) Tradeshow-Style Highlights
The event also includes tradeshow highlights where attendees can engage with industry innovators and explore new solutions. Participants can discover products, attend launch sessions, and gain practical insights to elevate future MICE experiences.
Industry Coverage (Who the Event Connects)
Connect Marketplace Hong Kong frames its industry ecosystem across multiple MICE-related categories. Based on the official site content, participating segments include:
- Airlines
- Attractions & Entertainment
- Event Services & Technology
- Event Venues
- Hotels & Resorts
- Industry Associations
- Marketing Services
- Tourism Boards
- Transportation Service Providers
- Travel Agencies
Program Access Options (How People Participate)
The event supports multiple participation pathways, with dedicated tracks for Hosted Buyers, Suppliers, and General Visitors. The official site highlights that the Hosted Buyer experience includes travel and accommodation coverage, while supplier participation can include appointment-based meeting access.
Hosted Buyer Programme (For Qualified MICE Buyers)
Hosted Buyers receive structured access to the marketplace and educational content, supported by curated appointments and included logistics. The official site states that the travel and hotel are covered and Hosted Buyers should focus on business.
- 2-Day access to the marketplace
- Roundtrip airfare to and from Hong Kong
- Hotel accommodation in Hong Kong for 1 night
- Entrance to Connect Marketplace networking events
- 16+ hours of educational content
- Guaranteed appointments with qualified Connect Suppliers
Limited space is available for qualified Hosted Buyers and participation is subject to buyer team approval.
Supplier Participation (Appointment Taker Pass)
Suppliers can connect directly with qualified Hosted Buyers through guaranteed one-on-one marketplace appointments, while also benefiting from access to the marketplace experience, educational programming, and networking.
- 2-Day access to the marketplace
- Entrance to Connect Marketplace networking events
- 16+ hours of educational content
- Guaranteed one-on-one marketplace appointments with qualified Hosted Buyers
General Visitor
General Visitors can explore the event without the one-on-one meeting commitments. The official site describes the overall visitor experience as an opportunity to explore ideas, meet key industry players, and find the right partners at Connect Marketplace Hong Kong.
Event Positioning and Outcomes
Connect Marketplace Hong Kong is designed to be both strategic and practical: it supports curated interaction (through scheduled meetings), relationship-building (through networking), and professional development (through educational programming). The overall goal is to help participants shape the future of MICE by forming partnerships and acting on industry insights.
Quick Summary
- Event Name: Connect Marketplace Hong Kong
- Dates: March 19–21, 2025
- Venue: AsiaWorld-Expo
- Location: Hong Kong, China
- Format: Curated marketplace, pre-scheduled one-on-one meetings, networking, and MICE education
- Industries Represented: Airlines, venues, hotels, attractions, transportation, tourism boards, travel agencies, and broader MICE services/technology
If you’d like, we can also help prepare a buyer-targeting summary for this event based on your company’s specific offerings and buyer-fit criteria, using the official event categories and participation model as the foundation.
Data sheet
Connect Marketplace Hong Kong – Event Attendee & Buyer Profile Analysis
Event Date: 10–11 March 2027 | Location: AsiaWorld-Expo, Hong Kong, China | Event Status: Upcoming | Research Date: 30 June 2026
Event Overview
| Event Name | Connect Marketplace Hong Kong |
| Event Date | 10–11 March 2027 |
| Event Status | Upcoming |
| Venue | AsiaWorld-Expo |
| City | Hong Kong |
| State / Region | Hong Kong SAR |
| Country | China |
| Organizer | Not explicitly confirmed in the provided official text |
| Official Event Website | connectmarketplacehongkong.com |
| Event Type | Curated B2B marketplace, hosted-buyer event, exhibition, and networking forum |
| Primary Category | Hospitality |
| Secondary Applicable Categories | Travel & Tourism, Business Services, Entertainment & Media |
| Audience Reach | Regional with international participation |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Low to medium; official event page confirms format, date, and venue, but does not publicly confirm attendance totals in the supplied text. |
| Main Purpose of Event | To connect MICE industry buyers and suppliers through pre-scheduled meetings, networking, education, and product showcase opportunities. |
About the Event
Connect Marketplace Hong Kong is a curated B2B marketplace for the MICE sector, bringing together hosted buyers, suppliers, and decision-makers across meetings, incentives, conferences, and events. The official event content emphasizes one-on-one meetings, educational sessions, and networking as the core structure of the experience.
The event matters because it is designed to accelerate commercial conversations between event buyers and solution providers across Asia and beyond. For suppliers in hotels, venues, event technology, aviation, tourism boards, transportation, and related services, it offers a focused environment for lead generation, partnerships, sourcing discussions, and market development.
The event matters because it is designed to accelerate commercial conversations between event buyers and solution providers across Asia and beyond. For suppliers in hotels, venues, event technology, aviation, tourism boards, transportation, and related services, it offers a focused environment for lead generation, partnerships, sourcing discussions, and market development.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Hosted buyers / event planners | MICE agencies, corporate events teams, incentive travel planners | Direct sourcing and supplier selection | Highest-value meeting target for hotels, venues, tech, and destination suppliers |
| Corporate travel / meetings teams | Multinational firms, regional HQs, in-house events teams | Budget owners, venue and vendor evaluators | Relevant for hotels, airlines, AV, event services, and travel management |
| Procurement and sourcing teams | Large enterprises, public sector bodies, institutions | Contract negotiation, supplier approval, compliance | Useful for long-term supplier contracts and preferred-vendor programs |
| Venue and hotel buyers | Hotels, resorts, conference centers, convention bureaus | Capacity planning, partnerships, package sourcing | Direct fit for event technology, food & beverage, and destination services |
| Destination marketing organizations | Tourism boards, convention bureaus, regional marketing entities | Lead generation, destination promotion, partnership development | Important for travel, tourism, and event promotion suppliers |
| Transportation and airline buyers | Airlines, airport services, DMC transport partners | Group travel solutions, event access, corporate travel planning | Relevant for airlift, ground transport, and mobility offerings |
| Event service / technology buyers | Registration platforms, event tech firms, AV providers, production companies | Solution evaluation, tech stack selection | High relevance for event software, badge systems, analytics, hybrid event tools |
| Industry associations and media | MICE associations, trade media, business event publications | Influence, coverage, thought leadership | Supports awareness, editorial coverage, and partnership amplification |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Hong Kong | Local event buyers, hotel and venue teams, tourism organizations | High | Core commercial hub for Asia-Pacific meetings and business travel |
| Host region: Greater Bay Area / Southern China | Corporates, agencies, and suppliers from Shenzhen, Guangzhou, Macau, and nearby cities | High | Strong regional sourcing and travel connectivity |
| Nearby business hubs in Asia | Singapore, Tokyo, Seoul, Bangkok, Taipei, Shanghai | Medium to high | Likely cross-border participation from MICE buyers and suppliers |
| National reach | Mainland China and Hong Kong-based organizations | Medium | Relevant for corporate travel, hotels, and destination services |
| International reach | APAC and selected global MICE professionals | Medium | Official content states global innovators and decision-makers; attendance mix likely international |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Regional | Primary classification | The event is positioned around APAC MICE demand, with Hong Kong as the hub and strong regional business travel connectivity. |
| International overlay | Secondary reach description | The official messaging references global innovators and decision-makers, indicating international supplier and buyer participation. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Hong Kong Tourism Board | Destination / tourism body | Relevant to destination marketing, hosted buyer programs, and event promotion | discoverhongkong.com | Director, Partnerships Manager, Event Marketing Lead | Strong Market Fit, Attendance Not Confirmed |
| AsiaWorld-Expo | Venue operator | Key venue stakeholder for MICE events, partnerships, and services sourcing | asiaworld-expo.com | Venue Sales Director, Operations Director, Procurement Manager | Strong Market Fit, Attendance Not Confirmed |
| Marina Bay Sands | Integrated resort / conference venue | Frequent buyer of event tech, services, and cross-border MICE partnerships | marinabaysands.com | Director of Events, Procurement Lead, Commercial Partnerships Manager | Strong Market Fit, Attendance Not Confirmed |
| Sands China Ltd. | Hospitality / venue operator | Large-scale MICE buyer for event production, hospitality services, and business travel | sandschina.com | Vice President Events, Sourcing Manager, Hotel Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Cathay Pacific | Airline | Relevant to group travel, hosted buyer transportation, and corporate travel partnerships | cathaypacific.com | Corporate Sales Manager, Partnerships Director, Travel Program Manager | Strong Market Fit, Attendance Not Confirmed |
| Klook | Travel / experiences platform | Potential buyer of event partnerships, destination products, and B2B travel services | klook.com | Partnerships Lead, Business Development Director, Supply Manager | Strong Market Fit, Attendance Not Confirmed |
| Trip.com Group | Online travel / corporate travel | Relevant for MICE travel, hotel sourcing, and distribution partnerships | trip.com | Director Partnerships, Procurement Manager, Corporate Travel Lead | Strong Market Fit, Attendance Not Confirmed |
| MCI Group | Event agency / association management | Direct buyer for venues, AV, event tech, and destination services | mci-group.com | Account Director, Event Operations Director, Procurement Lead | Strong Market Fit, Attendance Not Confirmed |
| BCD Meetings & Events | Meeting management / TMC | Decision-maker for event sourcing, venue selection, and supplier contracts | bcdme.com | Sourcing Manager, Director of Meetings, Supplier Partnerships Manager | Strong Market Fit, Attendance Not Confirmed |
| Dentsu | Marketing / experience agency | Buys event production, creative services, and experience platforms | dentsu.com | Experiential Director, Procurement Manager, Partnerships Director | Strong Market Fit, Attendance Not Confirmed |
| Hyatt Hotels Corporation | Hotel group | Relevant to MICE sourcing, group business, and event partnership opportunities | hyatt.com | Regional Sales Director, Director of Events, Revenue Manager | Strong Market Fit, Attendance Not Confirmed |
| Hilton Worldwide | Hotel group | Active buyer for event, travel, and hospitality ecosystem solutions | hilton.com | Sales Director, Procurement Manager, Events Manager | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Director of Events / Head of Events | Events / Marketing | Director | Owns event sourcing, venue selection, and supplier contracts |
| 2 | Procurement Manager / Sourcing Manager | Procurement | Manager | Responsible for supplier evaluation, pricing, and purchasing decisions |
| 3 | Partnerships Director | Business Development | Director | Evaluates ecosystem partners, sponsors, and co-marketing opportunities |
| 4 | Venue Sales Director / Convention Sales Manager | Sales | Director / Manager | Buys or influences event services, occupancy, and meeting packages |
| 5 | Travel Manager / Corporate Travel Manager | Travel / Finance / Procurement | Manager | Influences airline, hotel, and ground transportation purchasing |
| 6 | Marketing Director / Brand Director | Marketing | Director | Often owns event participation and sponsorship budgets |
| 7 | Operations Director | Operations | Director | Ensures event execution, logistics, and service quality |
| 8 | Supplier Diversity Manager / ESG Procurement Lead | Procurement / ESG | Manager / Director | Important for inclusive sourcing and sustainable supplier decisions |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Hospitality | Core event ecosystem for hotels, venues, and guest services | Hotel and venue decision-makers |
| 2 | Leisure, Travel & Tourism | MICE event is travel and destination-driven | DMOs, travel buyers, tourism boards |
| 3 | Events Services | Event agencies, planners, and suppliers are central participants | Meeting planners, event agencies, production firms |
| 4 | Marketing & Advertising | Brand activations, sponsorships, and experiential marketing are relevant | Agency buyers and event marketers |
| 5 | Information Technology & Services | Event tech, registration, analytics, and hybrid tools are relevant | Event technology and digital transformation buyers |
| 6 | Airlines/Aviation | Hosted-buyer travel, airlift, and corporate travel partnerships | Airline sales and partnership teams |
| 7 | Logistics & Supply Chain | Relevant to freight, group movement, and event logistics | Transport providers, logistics partners, operations teams |
| 8 | Consumer Services | Service providers around travel, guest experience, and event support | Guest experience and service solution buyers |
| 9 | Government Administration | Tourism and convention bodies may participate as destination buyers | Public-sector tourism and event organizations |
| 10 | Management Consulting | Consultants advise on event strategy, venue sourcing, and growth | Consulting and advisory firms serving MICE clients |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Confirmed absence of public figure | Official website text supplied | Attendance figure not publicly confirmed by the organizer. |
| Exhibitor count | Not publicly confirmed | Unavailable in supplied text | Official website text supplied | 2025 exhibitor showcase and past exhibitors are referenced, but no count is stated in the supplied text. |
| Buyer count | Not publicly confirmed | Unavailable in supplied text | Official website text supplied | Hosted buyer program is confirmed, but headcount is not disclosed. |
| Speaker count | Not publicly confirmed | Unavailable in supplied text | Official website text supplied | Agenda and educational content are confirmed; speaker count is not stated. |
| Sponsor count | Not publicly confirmed | Unavailable in supplied text | Official website references exhibitors & sponsors | Sponsor list exists on-site but no count is visible in the supplied text. |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Procurement | Supplier evaluation, contracting, and preferred-vendor sourcing | Meet procurement leaders through one-on-one appointments | Procurement software, category solutions, vendor management |
| Event technology | Registration, matchmaking, analytics, hybrid event support | Show ROI with demos and workflow-specific use cases | Event platforms, badge systems, CRM integrations |
| Hospitality sourcing | Room blocks, meeting packages, service standards | Target hotels, resorts, and venue buyers with deal-ready offers | Guest services, booking tech, revenue tools |
| Travel and mobility | Airfare, airport transfers, ground logistics | Reach travel managers and transportation partners | Airline programs, transfer services, travel management |
| Destination marketing | Increase event inflow and win hosted-buyer business | Partner with tourism boards and convention bureaus | Campaign services, visitor data, destination promotion |
| Sustainability | Lower-impact events and ESG-aligned supplier choices | Position eco-friendly offerings as purchasing differentiators | Green event services, reporting tools, waste reduction |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is explicitly built around MICE buyers, suppliers, meetings, and pre-scheduled appointments. |
| Decision-maker availability | High | Hosted buyer and supplier formats usually attract decision-makers and budget holders. |
| Data collection potential | Medium to High | Visitor pre-registration, exhibitor/sponsor pages, and agenda materials support list-building. |
| Apollo targeting potential | High | Clear vertical and role-based targeting across hospitality, travel, events, and procurement. |
| Geographic targeting potential | High | Strong Hong Kong, Greater Bay Area, APAC, and international buyer relevance. |
| Best outreach approach | High-touch, personalized | Use pre-event outreach, appointment-based messaging, and ROI-driven supplier offers. |
| Overall lead quality | High | Best suited for B2B lead generation in hospitality, travel, event tech, and destination services. |
| Best use case | Attendee list sales, exhibitor prospecting, ABM outreach, and meeting booking | Suitable for targeted account identification and high-intent event buyer campaigns. |
| Limitations / risks | Moderate | Current-year attendee list not publicly confirmed in the supplied text; buyer identification requires prospecting discipline. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Hospitality, Leisure, Travel & Tourism, Events Services, Marketing & Advertising, Information Technology & Services, Airlines/Aviation, Government Administration, Management Consulting, Logistics & Supply Chain | Capture the most relevant buyer ecosystem for the event |
| Departments | Procurement, Events, Marketing, Partnerships, Operations, Travel, Sales | Focus on budget owners and event buyers |
| Seniority | Manager, Director, VP, C-level, Head of | Prioritize decision-makers and strategic influencers |
| Job titles | Procurement Manager, Sourcing Manager, Director of Events, Head of Events, Partnerships Director, Venue Sales Director, Corporate Travel Manager, Operations Director, Marketing Director, Travel Program Manager | Match buyer intent and event relevance |
| Geography | Hong Kong, China, Singapore, United Arab Emirates, Thailand, Japan, South Korea, Taiwan, Malaysia, Australia | Target the most likely APAC and international participant base |
| Employee size | 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001+ | Include both mid-market service providers and enterprise buyers |
| Keywords | MICE, meetings, events, hospitality, venue, sponsorship, hosted buyer, travel management, event technology, destination marketing, corporate events | Refine for event-specific buying intent |
| Company type | Enterprise, multinational, public sector, tourism board, hotel group, venue operator, event agency | Prioritize organizations with annual event budgets and sourcing needs |
| Revenue / funding | Mid-market to enterprise revenue bands; public companies where relevant | Surface larger-budget buyers and strategic partners |
Suggested Apollo Search Logic: (“events” OR “meetings” OR “MICE” OR “hospitality” OR “travel”) AND (“procurement” OR “sourcing” OR “partnerships” OR “venue” OR “corporate travel” OR “event operations”) AND seniority:(manager OR director OR vp OR head OR cxo) AND geography:(Hong Kong OR China OR Singapore OR APAC)
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Connect Marketplace Hong Kong Official Website | Official organizer / event website | Event name, venue, city, country, date, hosted buyer program, supplier program, event format, focus areas, and audience positioning | High |
| AsiaWorld-Expo | Venue website | Venue identity and location context for the event | High |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to Connect Marketplace Hong Kong — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
🔒 Get my buyer details Free · ~20 seconds